244 Marketing Managers jobs in Woburn
Senior Marketing Executive (Outside Sales) - Central & Southeastern Massachusetts
01730 Mildenhall, Massachusetts
Labcorp
Posted 2 days ago
Job Viewed
Job Description
Recognized by Forbes as one of America's Best Employers For Diversity 2024 and once again named to FORTUNE® magazine's list of the World's Most Admired Companies, Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for our continued growth across our Specialty Medicine segment.
This is a unique opportunity to join the Clinical Business team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings.
As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales on a monthly basis.
**The territory for this position will cover Central and Southeastern Massachusetts. The ideal candidate will reside within the territory.**
We are seeking a competitive and collaborative individual with a high degree of communication and business acumen skills who enjoys growing and working with a seasoned, high performing team across a wide variety of high growth therapeutic areas.
**Essential duties & responsibilities:**
+ Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
+ Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
+ Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
+ Act as a liaison between the client and Labcorp. Collaborate, communicate and actively contribute to new business opportunities with Labcorp Clinical Sales counterparts
+ Keep current with the competition's products, service offerings, and activity
+ Stay updated on new products, clinical guidelines, new developments in the industry & research trends
+ Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
+ Provide updates to senior leadership on key strategic initiatives and new business opportunities
+ Establish and maintain effective working relationships with all company support departments internally
+ Effectively manage travel logistics to maximize sales productivity
+ Attend local and national professional trade shows and events as requested
+ Update all relevant customer account information into Salesforce.com
+ Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
+ Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
+ Collaborate closely with team members to retain a current book of business
+ Perform in-services, training, and implementation with pertinent personnel and physician staff
+ Collaborate and actively contribute to new business opportunities with LCA counterparts
**Requirements:**
+ High school diploma or equivalent required. Bachelor's degree is preferred
+ Previous sales experience or account management is required; preferably 4 years
+ Experience in the healthcare or medical device industry
+ Previous clinical laboratory or diagnostics sales experience highly desired
+ Medical device sales experience and business-to-business experience preferred
+ Proven success managing a book of business
+ Ability to collaborate closely with sales and operations teams to grow the business
+ Strong consultative selling and closing skills
+ Ability to understand complex scientific literature and use clinical data as a selling factor
+ Strong communication skills; both written and verbal
+ Excellent time management and organization skills
+ Proficient in Microsoft Office including Word, Power Point & Excel, salesforce.com
+ Ability to travel overnight as needed
+ Must have a valid driver's license and clean driving record
+ Strong technical competency and business acumen capabilities
**Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here ( **.**
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site ( or contact us at Labcorp Accessibility. ( ) For more information about how we collect and store your personal data, please see our Privacy Statement ( .
This is a unique opportunity to join the Clinical Business team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings.
As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales on a monthly basis.
**The territory for this position will cover Central and Southeastern Massachusetts. The ideal candidate will reside within the territory.**
We are seeking a competitive and collaborative individual with a high degree of communication and business acumen skills who enjoys growing and working with a seasoned, high performing team across a wide variety of high growth therapeutic areas.
**Essential duties & responsibilities:**
+ Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
+ Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
+ Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
+ Act as a liaison between the client and Labcorp. Collaborate, communicate and actively contribute to new business opportunities with Labcorp Clinical Sales counterparts
+ Keep current with the competition's products, service offerings, and activity
+ Stay updated on new products, clinical guidelines, new developments in the industry & research trends
+ Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
+ Provide updates to senior leadership on key strategic initiatives and new business opportunities
+ Establish and maintain effective working relationships with all company support departments internally
+ Effectively manage travel logistics to maximize sales productivity
+ Attend local and national professional trade shows and events as requested
+ Update all relevant customer account information into Salesforce.com
+ Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
+ Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
+ Collaborate closely with team members to retain a current book of business
+ Perform in-services, training, and implementation with pertinent personnel and physician staff
+ Collaborate and actively contribute to new business opportunities with LCA counterparts
**Requirements:**
+ High school diploma or equivalent required. Bachelor's degree is preferred
+ Previous sales experience or account management is required; preferably 4 years
+ Experience in the healthcare or medical device industry
+ Previous clinical laboratory or diagnostics sales experience highly desired
+ Medical device sales experience and business-to-business experience preferred
+ Proven success managing a book of business
+ Ability to collaborate closely with sales and operations teams to grow the business
+ Strong consultative selling and closing skills
+ Ability to understand complex scientific literature and use clinical data as a selling factor
+ Strong communication skills; both written and verbal
+ Excellent time management and organization skills
+ Proficient in Microsoft Office including Word, Power Point & Excel, salesforce.com
+ Ability to travel overnight as needed
+ Must have a valid driver's license and clean driving record
+ Strong technical competency and business acumen capabilities
**Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here ( **.**
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site ( or contact us at Labcorp Accessibility. ( ) For more information about how we collect and store your personal data, please see our Privacy Statement ( .
View Now
0
Senior Marketing Executive (Outside Sales) - Central & Southeastern Massachusetts
03087 Windham, New Hampshire
Labcorp
Posted 3 days ago
Job Viewed
Job Description
Recognized by Forbes as one of America's Best Employers For Diversity 2024 and once again named to FORTUNE® magazine's list of the World's Most Admired Companies, Labcorp is seeking to hire a Senior Marketing Executive to help identify and shape opportunities for our continued growth across our Specialty Medicine segment.
This is a unique opportunity to join the Clinical Business team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings.
As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales on a monthly basis.
**The territory for this position will cover Central and Southeastern Massachusetts. The ideal candidate will reside within the territory.**
We are seeking a competitive and collaborative individual with a high degree of communication and business acumen skills who enjoys growing and working with a seasoned, high performing team across a wide variety of high growth therapeutic areas.
**Essential duties & responsibilities:**
+ Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
+ Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
+ Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
+ Act as a liaison between the client and Labcorp. Collaborate, communicate and actively contribute to new business opportunities with Labcorp Clinical Sales counterparts
+ Keep current with the competition's products, service offerings, and activity
+ Stay updated on new products, clinical guidelines, new developments in the industry & research trends
+ Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
+ Provide updates to senior leadership on key strategic initiatives and new business opportunities
+ Establish and maintain effective working relationships with all company support departments internally
+ Effectively manage travel logistics to maximize sales productivity
+ Attend local and national professional trade shows and events as requested
+ Update all relevant customer account information into Salesforce.com
+ Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
+ Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
+ Collaborate closely with team members to retain a current book of business
+ Perform in-services, training, and implementation with pertinent personnel and physician staff
+ Collaborate and actively contribute to new business opportunities with LCA counterparts
**Requirements:**
+ High school diploma or equivalent required. Bachelor's degree is preferred
+ Previous sales experience or account management is required; preferably 4 years
+ Experience in the healthcare or medical device industry
+ Previous clinical laboratory or diagnostics sales experience highly desired
+ Medical device sales experience and business-to-business experience preferred
+ Proven success managing a book of business
+ Ability to collaborate closely with sales and operations teams to grow the business
+ Strong consultative selling and closing skills
+ Ability to understand complex scientific literature and use clinical data as a selling factor
+ Strong communication skills; both written and verbal
+ Excellent time management and organization skills
+ Proficient in Microsoft Office including Word, Power Point & Excel, salesforce.com
+ Ability to travel overnight as needed
+ Must have a valid driver's license and clean driving record
+ Strong technical competency and business acumen capabilities
**Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here ( **.**
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site ( or contact us at Labcorp Accessibility. ( ) For more information about how we collect and store your personal data, please see our Privacy Statement ( .
This is a unique opportunity to join the Clinical Business team of a leading global life sciences company that advances patient health and powers clear, confident decisions through its diagnostics and drug development offerings.
As a Senior Marketing Executive, you will function as an outside sales representative primarily focused on growing new business by prospecting, developing, and closing sales on a monthly basis.
**The territory for this position will cover Central and Southeastern Massachusetts. The ideal candidate will reside within the territory.**
We are seeking a competitive and collaborative individual with a high degree of communication and business acumen skills who enjoys growing and working with a seasoned, high performing team across a wide variety of high growth therapeutic areas.
**Essential duties & responsibilities:**
+ Drive new business and organize an annual book of upsell business, while meeting and exceeding sales growth goals in the assigned territory. Achieve long and short-term sales objectives by providing specialty solutions
+ Serve as a subject matter expert and champion of Labcorp's expansive list of testing solutions for customers and prospective clients
+ Create effective customer relationships. Make in-person visits to clients on a regular basis to provide ongoing customer support, education on focus products, and market updates for the current customer base using sales analytics and insights
+ Act as a liaison between the client and Labcorp. Collaborate, communicate and actively contribute to new business opportunities with Labcorp Clinical Sales counterparts
+ Keep current with the competition's products, service offerings, and activity
+ Stay updated on new products, clinical guidelines, new developments in the industry & research trends
+ Use market data, sales analytics, and insights to make sales decisions and spot new business opportunities
+ Provide updates to senior leadership on key strategic initiatives and new business opportunities
+ Establish and maintain effective working relationships with all company support departments internally
+ Effectively manage travel logistics to maximize sales productivity
+ Attend local and national professional trade shows and events as requested
+ Update all relevant customer account information into Salesforce.com
+ Cold call and build a sales pipeline that will provide ongoing revenue goal achievement
+ Accurately forecast and maintain a sales funnel of new opportunities in line with a 90-day quota
+ Collaborate closely with team members to retain a current book of business
+ Perform in-services, training, and implementation with pertinent personnel and physician staff
+ Collaborate and actively contribute to new business opportunities with LCA counterparts
**Requirements:**
+ High school diploma or equivalent required. Bachelor's degree is preferred
+ Previous sales experience or account management is required; preferably 4 years
+ Experience in the healthcare or medical device industry
+ Previous clinical laboratory or diagnostics sales experience highly desired
+ Medical device sales experience and business-to-business experience preferred
+ Proven success managing a book of business
+ Ability to collaborate closely with sales and operations teams to grow the business
+ Strong consultative selling and closing skills
+ Ability to understand complex scientific literature and use clinical data as a selling factor
+ Strong communication skills; both written and verbal
+ Excellent time management and organization skills
+ Proficient in Microsoft Office including Word, Power Point & Excel, salesforce.com
+ Ability to travel overnight as needed
+ Must have a valid driver's license and clean driving record
+ Strong technical competency and business acumen capabilities
**Benefits:** Employees regularly scheduled to work 20 or more hours per week are eligible for comprehensive benefits including: Medical, Dental, Vision, Life, STD/LTD, 401(k), Paid Time Off (PTO) or Flexible Time Off (FTO), Tuition Reimbursement and Employee Stock Purchase Plan. Casual, PRN & Part Time employees regularly scheduled to work less than 20 hours are eligible to participate in the 401(k) Plan only. For more detailed information, please click here ( **.**
**Labcorp is proud to be an Equal Opportunity Employer:**
Labcorp strives for inclusion and belonging in the workforce and does not tolerate harassment or discrimination of any kind. We make employment decisions based on the needs of our business and the qualifications and merit of the individual. Qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), family or parental status, marital, civil union or domestic partnership status, sexual orientation, gender identity, gender expression, personal appearance, age, veteran status, disability, genetic information, or any other legally protected characteristic. Additionally, all qualified applicants with arrest or conviction records will be considered for employment in accordance with applicable law.
**We encourage all to apply**
If you are an individual with a disability who needs assistance using our online tools to search and apply for jobs, or needs an accommodation, please visit our accessibility site ( or contact us at Labcorp Accessibility. ( ) For more information about how we collect and store your personal data, please see our Privacy Statement ( .
View Now
1
Digital Marketing Manager
02210 Boston, Massachusetts
$95000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is looking for a dynamic and data-driven Digital Marketing Manager to lead their online marketing efforts. This role is based in **Boston, Massachusetts, US**, with a hybrid work model that combines the benefits of in-office collaboration and remote flexibility. You will be responsible for developing, implementing, and managing innovative digital marketing campaigns across various platforms to drive customer acquisition, engagement, and retention. Your expertise will be crucial in shaping the company's online presence and achieving ambitious growth targets.
Key responsibilities include overseeing search engine optimization (SEO) and search engine marketing (SEM) strategies, managing social media marketing initiatives, developing and executing email marketing campaigns, and optimizing content marketing efforts. You will also be responsible for performance analysis and reporting, utilizing analytics tools to track key metrics, identify trends, and make data-informed recommendations for campaign improvement. Collaboration with cross-functional teams, including sales, product development, and creative, will be essential to ensure alignment and maximize campaign effectiveness.
The ideal candidate will have a proven track record of success in digital marketing, with a strong understanding of current digital marketing trends and best practices. You should possess excellent analytical skills, a creative mindset, and the ability to manage multiple projects simultaneously. Responsibilities include defining campaign objectives, managing budgets, and ensuring a consistent brand voice across all digital channels. You will also be responsible for identifying new opportunities for growth and innovation in the digital space. The ability to work effectively in a hybrid environment, balancing remote work with essential in-office collaboration, is a must. We are seeking a motivated and results-oriented individual who is passionate about leveraging digital channels to drive business success. This role offers a competitive salary, comprehensive benefits, and the opportunity to make a significant impact on our client's market position.
Key responsibilities include overseeing search engine optimization (SEO) and search engine marketing (SEM) strategies, managing social media marketing initiatives, developing and executing email marketing campaigns, and optimizing content marketing efforts. You will also be responsible for performance analysis and reporting, utilizing analytics tools to track key metrics, identify trends, and make data-informed recommendations for campaign improvement. Collaboration with cross-functional teams, including sales, product development, and creative, will be essential to ensure alignment and maximize campaign effectiveness.
The ideal candidate will have a proven track record of success in digital marketing, with a strong understanding of current digital marketing trends and best practices. You should possess excellent analytical skills, a creative mindset, and the ability to manage multiple projects simultaneously. Responsibilities include defining campaign objectives, managing budgets, and ensuring a consistent brand voice across all digital channels. You will also be responsible for identifying new opportunities for growth and innovation in the digital space. The ability to work effectively in a hybrid environment, balancing remote work with essential in-office collaboration, is a must. We are seeking a motivated and results-oriented individual who is passionate about leveraging digital channels to drive business success. This role offers a competitive salary, comprehensive benefits, and the opportunity to make a significant impact on our client's market position.
Apply Now
2
Senior Digital Marketing Manager
02108 Boston, Massachusetts
$130000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a renowned leader in their industry, is seeking a highly strategic and results-driven Senior Digital Marketing Manager to lead their digital initiatives from Boston, Massachusetts, US . This pivotal role involves developing and executing comprehensive digital marketing strategies to enhance brand visibility, drive customer acquisition, and foster engagement across all digital channels. The ideal candidate will possess extensive experience in SEO, SEM, content marketing, social media, email marketing, and performance analytics. You will be responsible for managing the digital marketing budget, leading a team of specialists, and collaborating with cross-functional departments to ensure alignment with overall business objectives. This is an exceptional opportunity for a seasoned digital marketer to shape a brand's online presence and achieve ambitious growth targets.Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business goals.
- Oversee and manage all digital marketing channels, including SEO, SEM, PPC, social media, email marketing, and affiliate marketing.
- Manage the digital marketing budget, ensuring optimal allocation of resources for maximum ROI.
- Lead and mentor a team of digital marketing specialists.
- Analyze campaign performance data and provide actionable insights to optimize strategies.
- Develop and execute content marketing plans to drive organic traffic and engagement.
- Manage social media presence and community engagement initiatives.
- Conduct A/B testing and conversion rate optimization (CRO) to improve user experience and campaign effectiveness.
- Collaborate with product, sales, and creative teams to ensure cohesive brand messaging and campaigns.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Communications, Business, or a related field. MBA or Master's degree preferred.
- 7+ years of experience in digital marketing, with a proven track record of success in developing and executing strategic campaigns.
- In-depth knowledge of SEO, SEM, Google Analytics, Google Ads, social media platforms, and marketing automation tools.
- Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
- Experience in managing budgets and leading teams.
- Excellent communication, presentation, and interpersonal skills.
- Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Experience in e-commerce and B2C marketing is a significant advantage.
- Demonstrated ability to drive website traffic, lead generation, and conversions.
Apply Now
3
Senior Digital Marketing Manager
02108 Boston, Massachusetts
$125000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a leading marketing agency, is seeking an experienced Senior Digital Marketing Manager to lead innovative campaigns for a diverse portfolio of clients. This role offers a hybrid work model, fostering collaboration and flexibility. Based in the vibrant city of Boston, Massachusetts, US , you will be responsible for developing and executing cutting-edge digital marketing strategies that drive brand awareness, engagement, and conversions.
Responsibilities:
The ideal candidate will have a proven track record of success in managing digital marketing campaigns for multiple clients. Strong analytical skills, proficiency in marketing automation platforms, and excellent communication abilities are essential. Join our dynamic team in Boston, Massachusetts, US and help our clients achieve their marketing goals.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to achieve target KPIs.
- Oversee the creation of compelling and engaging content tailored to specific target audiences.
- Analyze campaign performance data and provide actionable insights to clients and internal teams.
- Conduct market research and competitor analysis to identify new opportunities and trends.
- Manage the company's social media presence and engagement strategies.
- Develop and execute email marketing campaigns to nurture leads and build customer loyalty.
- Collaborate with design and development teams to ensure seamless execution of digital initiatives.
- Stay up-to-date with the latest digital marketing tools, technologies, and best practices.
- Lead and mentor junior digital marketers, fostering their professional growth.
- Manage client relationships and provide strategic recommendations.
- Report on campaign performance and ROI to senior management and clients.
The ideal candidate will have a proven track record of success in managing digital marketing campaigns for multiple clients. Strong analytical skills, proficiency in marketing automation platforms, and excellent communication abilities are essential. Join our dynamic team in Boston, Massachusetts, US and help our clients achieve their marketing goals.
Apply Now
4
Senior Digital Marketing Manager
02108 Boston, Massachusetts
$90000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic and growing company in the Marketing sector, is seeking a strategic and results-oriented Senior Digital Marketing Manager to lead their fully remote marketing initiatives. This role is perfect for a seasoned digital marketer who thrives on driving online growth, optimizing campaign performance, and leveraging data to inform strategy. You will be responsible for developing and executing comprehensive digital marketing plans across various channels, including SEO, SEM, social media, email marketing, content marketing, and display advertising. The ideal candidate possesses a deep understanding of the digital marketing landscape, proven experience in managing successful campaigns, and a strong analytical mindset. You will collaborate with internal teams and external agencies to create engaging content, manage advertising budgets, and analyze campaign effectiveness to achieve key performance indicators. This position offers the flexibility and autonomy of a remote work environment, requiring excellent self-management, communication, and collaboration skills. You will continuously monitor industry trends, test new strategies, and drive innovation to ensure our client remains at the forefront of digital marketing. A passion for data-driven decision-making and a track record of delivering measurable business results are essential for success.
Responsibilities:
Qualifications:
Responsibilities:
- Develop and implement integrated digital marketing strategies to drive leads and brand awareness.
- Manage and optimize SEO, SEM, social media, email, and content marketing campaigns.
- Oversee digital advertising budgets and ensure efficient allocation of resources.
- Analyze campaign performance using web analytics tools and provide actionable insights.
- Create and curate engaging content for various digital platforms.
- Collaborate with creative teams and external agencies to develop marketing materials.
- Monitor industry trends and identify new opportunities for growth.
- Manage A/B testing and other optimization strategies to improve conversion rates.
- Report on key performance indicators (KPIs) to senior management.
- Stay current with emerging digital marketing technologies and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 6 years of progressive experience in digital marketing.
- Proven success in developing and executing comprehensive digital marketing strategies.
- In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency in using marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience with marketing automation platforms and CRM systems.
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills, essential for remote work.
- Ability to manage multiple projects and prioritize effectively in a remote setting.
Apply Now
5
Senior Digital Marketing Manager
02108 Boston, Massachusetts
$125000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is searching for a highly strategic and results-driven Senior Digital Marketing Manager to lead their comprehensive online marketing initiatives. This is a fully remote position, providing the flexibility to work from any US location. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. You will be responsible for driving brand awareness, lead generation, and customer acquisition, leveraging data analytics to optimize performance and achieve business objectives.
Responsibilities:
Responsibilities:
- Develop and implement data-driven digital marketing strategies aligned with overall business goals.
- Manage and optimize paid search (SEM) campaigns across platforms like Google Ads and Bing Ads to maximize ROI.
- Oversee SEO initiatives, including keyword research, on-page optimization, technical SEO, and link building to improve organic search rankings.
- Develop and execute social media marketing strategies to increase engagement, build community, and drive traffic.
- Plan and manage email marketing campaigns, including list segmentation, content creation, automation, and performance tracking.
- Create and manage content marketing strategies, working with content creators to produce engaging and valuable assets.
- Analyze campaign performance using tools like Google Analytics, reporting on key metrics and providing actionable insights.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Collaborate with cross-functional teams, including sales, product, and creative, to ensure cohesive marketing efforts.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Lead and mentor junior marketing team members.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- 7+ years of progressive experience in digital marketing roles, with at least 3 years in a management or leadership capacity.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Demonstrated success in developing and executing integrated digital marketing campaigns that drive measurable results.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Expertise in using web analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills.
- Experience managing budgets and optimizing spend for maximum impact.
- Ability to work independently, prioritize tasks, and manage multiple projects in a remote environment.
- Strong understanding of customer journey mapping and A/B testing methodologies.
Apply Now
Be The First To Know
About the latest Marketing managers Jobs in Woburn !
6
Senior Digital Marketing Manager
02108 Boston, Massachusetts
$125000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking a highly accomplished Senior Digital Marketing Manager to lead their digital strategy in Boston, Massachusetts, US . This pivotal role will be responsible for developing, implementing, and optimizing comprehensive digital marketing campaigns across various channels to drive brand awareness, lead generation, and customer acquisition. You will leverage data-driven insights to craft engaging content, manage paid media strategies, and enhance online presence.
Responsibilities:
Responsibilities:
- Develop and execute integrated digital marketing strategies aligned with business goals.
- Manage and optimize paid advertising campaigns (SEM, social media ads, display ads).
- Oversee SEO initiatives to improve organic search rankings and website traffic.
- Develop and manage content marketing strategies, including blog posts, articles, and website copy.
- Utilize marketing automation tools for email marketing campaigns and lead nurturing.
- Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
- Manage social media presence and engagement strategies.
- Collaborate with design and web development teams to ensure a seamless user experience.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
- Manage digital marketing budgets effectively and report on ROI.
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 7 years of experience in digital marketing.
- Proven success in developing and executing performance-driven digital marketing campaigns.
- Expertise in SEM, SEO, social media marketing, content marketing, and email marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills and experience with Google Analytics and other reporting tools.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in a B2B or B2C technology environment is a plus.
- Relevant certifications (e.g., Google Ads, HubSpot) are desirable.
Apply Now
7
Senior Digital Marketing Manager - E-commerce Growth
02101 Boston, Massachusetts
$120000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a rapidly expanding e-commerce enterprise, is seeking a highly strategic and results-oriented Senior Digital Marketing Manager to drive online growth. This is a fully remote position, offering the flexibility to work from anywhere. You will be responsible for developing and executing comprehensive digital marketing strategies across multiple channels to increase brand awareness, acquire new customers, and maximize customer lifetime value. The ideal candidate possesses a deep understanding of SEO, SEM, social media marketing, content marketing, email marketing, and conversion rate optimization. You will manage the digital marketing budget, analyze campaign performance, and provide actionable insights to optimize ROI. This role requires a proactive approach to identifying new growth opportunities and staying ahead of industry trends. You will work closely with cross-functional teams, including product, sales, and creative, to ensure cohesive brand messaging and a seamless customer journey. This is an exciting opportunity to lead digital marketing initiatives for a forward-thinking company and make a significant impact on its success. As a remote team member, exceptional communication, collaboration, and self-management skills are paramount.
Key Responsibilities:
Key Responsibilities:
- Develop and implement data-driven digital marketing strategies to achieve e-commerce sales and growth targets.
- Manage and optimize all paid search (SEM), SEO, social media, display advertising, and email marketing campaigns.
- Oversee content marketing strategy and execution to drive engagement and conversions.
- Conduct A/B testing and conversion rate optimization (CRO) initiatives to improve website performance.
- Analyze campaign performance, track key metrics, and provide regular reports with actionable insights.
- Manage the digital marketing budget and allocate resources effectively to maximize ROI.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Collaborate with product, sales, and creative teams to ensure consistent brand messaging and campaign alignment.
- Manage relationships with external agencies and vendors as needed.
- Identify and explore new digital marketing channels and growth opportunities.
- Bachelor's degree in Marketing, Business, Communications, or a related field. Master's degree preferred.
- 7+ years of progressive experience in digital marketing, with a strong focus on e-commerce.
- Proven track record of developing and executing successful digital marketing campaigns that drive measurable results.
- Expertise in SEO, SEM, social media advertising, email marketing, and content strategy.
- Proficiency in analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms.
- Strong understanding of CRO principles and experience with A/B testing.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication, project management, and collaboration skills.
- Demonstrated ability to manage budgets and optimize campaign spend.
- Experience working in a remote-first environment is a plus.
Apply Now
8
Executive Director, Marketing
02129 Charlestown, Massachusetts
Beth Israel Lahey Health
Posted 2 days ago
Job Viewed
Job Description
**Job Type:** Regular
**Time Type:** Full time
**Work Shift:** Day (United States of America)
**FLSA Status:** Exempt
**When you join the growing BILH team, you're not just taking a job, you're making a difference in people's lives.**
The Executive Director, Marketing is a senior leader responsible for setting the vision, strategy, and execution of high-impact marketing and branding initiatives that promote growth for Beth Israel Lahey Health (BILH), its member organizations, and clinical service lines.
This executive provides strategic leadership across the system, serving as a trusted advisor to senior leaders, physicians, and colleagues on matters related to marketing strategy, brand positioning, and reputation. The Executive Director is a dynamic, results-oriented leader with deep expertise in building complex, integrated strategies and inspiring cross-functional teams to deliver transformative results.
**Job Description:**
**Essential Duties & Responsibilities** including but not limited to::
+ Define and oversee the long-term marketing and branding strategy for the system, ensuring alignment with organizational priorities and business goals.
+ Partner with executive leadership and colleagues to identify growth opportunities, address challenges, and shape enterprise-wide strategies that build market share and advance the brand.
+ Serve as the senior brand steward, responsible for articulating and safeguarding BILH's positioning, purpose, and voice across all audiences and experiences.
+ Lead development of enterprise and service line marketing campaigns, ensuring strategies are research-informed, audience-driven, and differentiated in the marketplace
+ Direct the ongoing evolution of BILH's brand architecture, identity systems, and naming conventions, ensuring consistency and cohesion across the system.
+ Build and oversee brand health measurement programs, including brand trackers, market research, and competitive assessments, applying insights to refine strategy.
+ Guide the development of full-funnel engagement strategies using traditional, digital, and offline platforms to reach target audiences.
+ Oversee agency and vendor partnerships, ensuring accountability for performance, innovation, and ROI.
+ Optimize budget allocation across campaigns and channels to maximize effectiveness and measurable business impact.
+ Act as a thought partner and strategic influencer with system executives, physicians, and operational leaders, driving alignment on brand and marketing strategies.
+ Lead a culture of collaboration, innovation, and continuous improvement across Marketing.
**Minimum Qualifications:**
**Education:**
Bachelor's degree in Business Administration, Marketing/Communications, or other related field required.
**Licensure, Certification & Registration: N/A**
**Experience:**
+ 10+ years of related work experience leading a range of marketing functions, including strategy, research, campaign development, and execution.
+ A minimum of five years of supervisory experience, including staff and agency management.
**Skills, Knowledge & Abilities:**
+ Strategic thinker and the ability to partner with cross-functional teams to develop fully integrated marketing strategy.
+ Ability to set direction and vision for major departments or multiple departments, including establishing priorities, developing workflows and procedures, and allocating resources.
+ Strong interpersonal communication and political acumen skills and advanced skills to represent the department and health system with other institutional and/or external constituencies.
+ Strong skills to produce results and achieve predetermined goals within budget and time constraints.
+ Ability to make decisions with significant, broad implications for the management and operations of a major department or multiple departments.
+ Participates in decisions on overall strategy and direction of the organization.
**Preferred Qualifications & Skills:**
+ Health care experience strongly preferred
**Key Business Relationships:** (Title and Purpose)
1. VP Marketing
Direct reporting relationship
2. VP Communications
Frequent collaborator
3. Marketing and Communications Executive Directors
Close collaborators
**As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment.**
**More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.**
**Equal Opportunity** **Employer/Veterans/Disabled**
**Time Type:** Full time
**Work Shift:** Day (United States of America)
**FLSA Status:** Exempt
**When you join the growing BILH team, you're not just taking a job, you're making a difference in people's lives.**
The Executive Director, Marketing is a senior leader responsible for setting the vision, strategy, and execution of high-impact marketing and branding initiatives that promote growth for Beth Israel Lahey Health (BILH), its member organizations, and clinical service lines.
This executive provides strategic leadership across the system, serving as a trusted advisor to senior leaders, physicians, and colleagues on matters related to marketing strategy, brand positioning, and reputation. The Executive Director is a dynamic, results-oriented leader with deep expertise in building complex, integrated strategies and inspiring cross-functional teams to deliver transformative results.
**Job Description:**
**Essential Duties & Responsibilities** including but not limited to::
+ Define and oversee the long-term marketing and branding strategy for the system, ensuring alignment with organizational priorities and business goals.
+ Partner with executive leadership and colleagues to identify growth opportunities, address challenges, and shape enterprise-wide strategies that build market share and advance the brand.
+ Serve as the senior brand steward, responsible for articulating and safeguarding BILH's positioning, purpose, and voice across all audiences and experiences.
+ Lead development of enterprise and service line marketing campaigns, ensuring strategies are research-informed, audience-driven, and differentiated in the marketplace
+ Direct the ongoing evolution of BILH's brand architecture, identity systems, and naming conventions, ensuring consistency and cohesion across the system.
+ Build and oversee brand health measurement programs, including brand trackers, market research, and competitive assessments, applying insights to refine strategy.
+ Guide the development of full-funnel engagement strategies using traditional, digital, and offline platforms to reach target audiences.
+ Oversee agency and vendor partnerships, ensuring accountability for performance, innovation, and ROI.
+ Optimize budget allocation across campaigns and channels to maximize effectiveness and measurable business impact.
+ Act as a thought partner and strategic influencer with system executives, physicians, and operational leaders, driving alignment on brand and marketing strategies.
+ Lead a culture of collaboration, innovation, and continuous improvement across Marketing.
**Minimum Qualifications:**
**Education:**
Bachelor's degree in Business Administration, Marketing/Communications, or other related field required.
**Licensure, Certification & Registration: N/A**
**Experience:**
+ 10+ years of related work experience leading a range of marketing functions, including strategy, research, campaign development, and execution.
+ A minimum of five years of supervisory experience, including staff and agency management.
**Skills, Knowledge & Abilities:**
+ Strategic thinker and the ability to partner with cross-functional teams to develop fully integrated marketing strategy.
+ Ability to set direction and vision for major departments or multiple departments, including establishing priorities, developing workflows and procedures, and allocating resources.
+ Strong interpersonal communication and political acumen skills and advanced skills to represent the department and health system with other institutional and/or external constituencies.
+ Strong skills to produce results and achieve predetermined goals within budget and time constraints.
+ Ability to make decisions with significant, broad implications for the management and operations of a major department or multiple departments.
+ Participates in decisions on overall strategy and direction of the organization.
**Preferred Qualifications & Skills:**
+ Health care experience strongly preferred
**Key Business Relationships:** (Title and Purpose)
1. VP Marketing
Direct reporting relationship
2. VP Communications
Frequent collaborator
3. Marketing and Communications Executive Directors
Close collaborators
**As a health care organization, we have a responsibility to do everything in our power to care for and protect our patients, our colleagues and our communities. Beth Israel Lahey Health requires that all staff be vaccinated against influenza (flu) as a condition of employment.**
**More than 35,000 people working together. Nurses, doctors, technicians, therapists, researchers, teachers and more, making a difference in patients' lives. Your skill and compassion can make us even stronger.**
**Equal Opportunity** **Employer/Veterans/Disabled**
View Now
9