5,418 Marketing Officer jobs in the United States

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About the Job:

The Chief Marketing Officer (CMO) will be responsible for leading and implementing comprehensive marketing strategies across brand marketing, digital marketing, and creative. The ideal candidate will have a proven track record of driving growth in fashion retail, Leading the Marketing team , and utilizing data-driven insights to enhance customer acquisition, engagement, and retention. This role requires an executive leader with exceptional experience in creating compelling brand narratives, delivering innovative marketing campaigns, and optimizing digital touchpoints to drive sales and elevate customer experience.

A day in the life, what you’ll be doing:

• Lead the development and execution of the overall marketing strategy across brand marketing, digital, and creative.
• Collaborate with the executive team to align marketing strategies with the company’s business goals and objectives.
• Oversee the creation and evolution of the brand’s positioning and ensure its consistent representation across all channels and touchpoints.
• Drive cohesive marketing strategy and execute an integrated campaign around Pacsun’s brand positions to drive in-store and online traffic and sales, facilitating Pacsun’s growth and profitability targets.
• Develop new sources of traffic and increase the effectiveness of current and new customer engagement vehicles such as social, mobile, SEM and Events.
• Lead the brand marketing strategy, ensuring a unified and compelling brand voice across all marketing channels (social media, content, PR, campaigns).
• Direct creative development, ensuring it aligns with brand vision and resonates with target consumers.
• Manage seasonal campaigns, product launches, and partnerships to drive brand awareness and loyalty.
• Oversee social media, and influencer strategies to support growth objectives.
• Utilize customer and market data to inform marketing decisions and strategies, optimizing campaigns for ROI.
• Regularly track and report on key performance metrics (KPIs) such as customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and return on ad spend (ROAS).
• Lead the continuous optimization of digital marketing channels and creative performance.
• Develop consumer insights, intelligence, and data analytics to leverage information for fact based decision making.
• Create robust consumer segmentation strategies that enable the brand to communicate in a targeted way with current and prospective customers.
• Develop and implement customer engagement strategies to enhance loyalty and lifetime value.
• Identify emerging trends, new digital tools, and innovative marketing techniques to stay ahead of industry shifts and improve the customer experience.
• Develop and nurture strong cross-functional partnerships, driving business results, inspiring collaboration and transparency.
• Lead and mentor a diverse team of marketing professionals across brand and creative functions

What it takes to Join:

• 15+ years of experience of progressive experience in marketing leadership roles within the fashion or retail industry.
• Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred).
• Proven experience in leading brand marketing, digital marketing, and creative teams
• Expertise in data-driven decision-making, with strong analytical skills and the ability to translate insights into actionable strategies.
• Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
• Creative thinker with a passion for fashion and understanding of current industry trends.
• Experience in managing budgets, setting KPIs, and driving results.

Developing the Community/ Leadership Qualities:

• Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
• Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
• Serve as a Pacsun advocate in the industry and marketplace.
• Recruit, identify, develop, and retain talent that delivers performance excellence.
• As a manager, serve as a leader of company culture, norms, and conduct.
• Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.

Salary Range : $373,575 - $31,257

Pac Perks:

• Dog friendly office environment
• On-site Cafe
• On-site Gym
• 1,000 referral incentive program
• Generous associate discount of 30-50% off merchandise online and in-stores
• Competitive long term and short-term incentive program
• Immediate 100% vested 401K contributions and employer match
• Calm Premium access for all employees
• Employee perks throughout the year

Physical Requirements:

The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.

• While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
• Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
• Ability to work in open environment with fluctuating temperatures and standard lighting.
• Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
• Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
• Hotel, Airplane, and Car Travel may be required.

Position Type/Expected Hours of Work:

This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.

Other Considerations:

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.

A leading online marketing solutions provider is seeking an experienced and hands-on CMO to join their leadership team. You will play a key role in leading digital marketing strategy, media buying, planning, creative, branding and performance marketing for a full service Advertising Agency. This will be full time and onsite in Glendale.

Responsibilities:

• Lead and manage a large team of marketing experts.
• Develop and execute comprehensive digital marketing strategies for agency clients.
• Expert-level knowledge in media buying, planning, and performance marketing required.
• Heavy lead generation experience is essential; experience with lead gen companies is a plus.
• Manage budgets up to $130 million.
• This role is ideal for someone currently at the VP level who is ready to step into a CMO position.

Requirements:

• Proven leadership experience managing large marketing teams (30+ people preferred).
• Deep expertise in digital marketing, media buying, planning, and performance marketing.
• Demonstrated success with high-volume lead generation campaigns.
• Experience managing large marketing budgets.
• Background working in or supporting home services or appointment-driven businesses is preferred.

We are a group of people that are not only passionate about our work but about each other and our customers. Our flat hierarchy and organizational structure create an open environment where all feel comfortable to voice ideas, and we love the smart, creative minds of people who take pride in what they do.

Reporting directly to the CEO and a member of the Executive Leadership team, the Chief Marketing Officer will play an instrumental role in unlocking Worthy’s next chapter of growth. Worthy has recently merged with Circa Jewels and the CMO will be responsible for the marketing strategy of both brands. Building on a foundation anchored in content-driven performance marketing, they will elevate capabilities to accelerate the acquisition and retention in Worthy and CIRCA’s complex funnels while building brand awareness and brand strength for both lines of business.

What You’ll Do

• Create and navigate the post-merger integration strategy for our two brands, Worthy & Circa Jewels
• Develop and execute an integrated marketing communication plan to promote both brands
• Accelerate growth by unlocking the supply side of the business through effective ROI positive marketing strategies, with a focus on customer acquisition and retention throughout Worthy & Circa Jewels unique funnels
• Manage external agency partners and develop long term strategy for coverage (e.g., in-sourcing vs. out-souring)
• Drive brand awareness and brand strengths by defining how to anchor the value proposition across all consumer touchpoints for both Worthy & Circa Jewels
• Lead the strategy of all marketing campaigns, including digital marketing, social media, email marketing, and advertising
• Develop and manage marketing budgets, ensuring efficient use of resources and ROI
• Collaborate with internal stakeholders to align marketing strategies with overall business objectives
• Utilize data to optimize the marketing spending and deliver recommendations for other executive team members such as product, strategy, sales and operations.
• Determine optimal organizational structure of the new combined marketing team, including the identification and filling of any gaps
• Mentor and lead a dispersed, global team of high performing individuals

Who You Are

• Strategic thinker, capable of conceptualizing, developing and articulating strategic vision and influencing an organization to move toward that vision
• Proven track record of delivering results in a dynamic, high-growth environment
• Drives toward goals, takes initiative
• A strong, and kind communicator with professional direct verbal & written skills
• Ability to work cross functionally with different teams and company stakeholders
• Highly organized with the ability adapt to changing business needs and ability to manage multiple moving parts
• Self-motivated and results-oriented, strategic thinker with an ability to learn, contribute, and are willing to take full ownership over Seller Support

What You Have

• BA in relevant field; MBA in Marketing or Strategic Planning strongly preferred.
• 15+ years marketing experience with increasing levels of responsibility and leadership, including content, digital & performance marketing, lifecycle marketing, and marketing analytics
• 10+ years of experience hiring, managing, and developing both individual contributors and senior leaders
• Direct experience scaling a brand
• Strong analytical capabilities, coupled with a creative flair to balance data with innovation
• Outstanding communication skills to rally teams and present compelling strategies to stakeholders
• Must be able to commute to Midtown Manhattan office full-time with ample flexibility in your schedule as needed

What We’ll Give You

• Compensation between $250,000-$350,000 OTE (mix of base and potential performance-driven bonus)
• A supportive, inclusive culture in an organization that values your contributions
• Opportunities for personal and professional growth through work experience and mentorship
• An attractive and equitable compensation package, including salary and stock options
• A generous benefits program featuring generous PTO, comprehensive medical, dental, vision and other health benefits
• 401K plan, commuter program, learning & development resources, health & wellness perks (i.e. free therapy sessions, discounted pet insurance)

BRICK EXECUTIVE SEARCH has been retained to recruit a high performing Chief Marketing Officer for a womens clothing, footwear and accessories omni channel retailer.

Position Overview:

This is not a role for traditional marketers or consensus-seekers. We need a transformational CMO with both proven vision and flawless execution—someone who has personally architected a fashion brand’s meteoric rise. You’ll sit at the leadership table as a true peer, driving the brands evolution into a household name through omnichannel dominance.

What It Takes:

Brand Vision & Leadership

• Develop and drive a clear, audacious vision for national expansion—maintaining our bold identity while creating mainstream magnetism
• Command respect with a definitive point of view and the backbone to defend it—you’re respected, not necessarily universally liked
• Function as a true executive leader, not just a marketing tactician—your voice shapes company direction
• Craft distinctive competitive positioning that differentiates this brand from established national brands

Omnichannel Excellence

• Architect seamless customer experiences that drive both explosive e-commerce growth and thriving retail expansion
• Demonstrate mastery of the digital-to-physical customer journey similar to how Reformation’s Yael Aflalo unified digital buzz with compelling store experiences
• Leverage AI and emerging technologies to create competitive advantages in personalization, trend forecasting, and operational efficiency
• Collaborate closely with merchandising, product, and operations to ensure brand consistency at every customer touchpoint

Digital Dominance

• Own the entire digital marketing ecosystem with the intuitive understanding of what creates viral moments
• Navigate social platforms like TikTok with the fluency and cultural intelligence of Depop’s Peter Semple
• Build authentic influencer relationships that transcend transactional partnerships—creating a cultural movement, not just content
• Architect and implement a sophisticated marketing technology stack that scales with our ambitions

Growth Execution

• Demonstrate a bias toward action with the calculated risk-taking approach that
• Deliver measurable results through sophisticated performance marketing strategies
• Balance creative ambition with analytical discipline—your decisions are data-informed but visionary-led
• Own P&L responsibility for marketing, optimizing budget allocation to maximize ROI across channels
• Drive customer acquisition while building retention programs that foster long-term loyalty

Market & Customer Intelligence

• Establish voice-of-customer programs and customer research initiatives that inform product and marketing strategy
• Develop sophisticated segmentation models that power personalized marketing at scale
• Monitor competitive landscape continuously, adapting strategies to maintain this brands distinctive positioning
• Create an innovation pipeline that keeps the brand at the forefront of fashion marketing trends

Communication & Reputation

• Oversee PR strategy, media relations, and external communications to amplify brand awareness
• Develop crisis management protocols that protect brand reputation
• Articulate the brands values, including sustainability initiatives, as integral elements of brand storytelling
• Build relationships with fashion media, industry influencers, and potential strategic partners

Team Leadership

• Attract, develop, and retain world-class marketing talent across specialties
• Create a high-performance culture balanced with mentorship and professional development
• Foster cross-functional collaboration that breaks down traditional marketing silos
• Establish centers of excellence in key marketing disciplines that drive the organization forward

What You Bring:

• Proven Transformation Experience: You’ve personally led a fashion or retail brand through explosive national growth with tangible results.
• Digital + Physical Fluency: Deep expertise across e-commerce and physical retail—not just theory, but hands-on success.
• Leadership Presence: You operate as a true member of the leadership team, pushing the business forward with conviction and vision.
• Cultural Intelligence: You intuitively understand what’s driving fashion culture now and what will drive it next.
• Execution Mindset: Your playbook isn’t theoretical—it’s built on victories you’ve personally engineered and can replicate.
• Strategic Vision: You see around corners, anticipating market shifts before competitors
• Global Perspective: Experience that will eventually support international expansion ambitions.
• Financial Acumen: Sophisticated understanding of marketing economics, CAC, LTV, and growth modeling.
• 10+ Years: Senior marketing leadership in fashion, consumer brands, or retail with progressive responsibility.

The Opportunity:

• Direct partnership with the leadership team to architect the brands national expansion
• Autonomy to build and execute your vision with meaningful resources
• Competitive compensation reflecting true executive partnership, including equity
• The platform to create your legacy by transforming an emerging brand into a national powerhouse

• Master's degree in Marketing, Business Administration, or a related field.
• 15+ years of progressive experience in marketing, with at least 7 years in a senior marketing leadership role (e.g., VP Marketing, CMO).
• Demonstrated success in developing and executing integrated marketing strategies that drive revenue growth and brand awareness.
• Expertise in digital marketing, including SEO, SEM, social media marketing, content marketing, and email automation.
• Strong understanding of product marketing, market research, and competitive analysis.
• Proven ability to lead, mentor, and manage high-performing marketing teams.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Outstanding communication, presentation, and interpersonal skills.
• Experience working with CRM and marketing automation platforms.
• Proven ability to manage large marketing budgets effectively.

• 12+ years of marketing leadership experience within SaaS, FinTech, and RegTech industries.

• Proven expertise in B2B demand generation, brand positioning, and global market expansion .

• Demonstrated success in scaling marketing functions across international markets .

• In-depth knowledge of compliance, identity verification (IDV), and regulatory workflows .

• Strong capabilities in strategic planning, leadership, and executive communication .

• Skilled in defining and executing comprehensive global marketing strategies across brand, demand generation, and communications.

• Experienced in building and leading high-performing marketing teams .

• Active driver of thought leadership initiatives in AML, KYC, KYB, and fraud prevention.

• Collaborative partner with Sales and Product teams to align GTM strategies .

• Oversight of digital marketing, events, and public relations to strengthen brand presence.

• Data-driven in measuring ROI and optimizing campaigns for sustainable growth .

We are seeking an experienced Chief Marketing Officer (CMO) with a proven background in RegTech (Regulatory Technology) and Identity Verification (IDV) to join our growing team at Programmers Force. In this role, you will define and lead our global marketing strategy, driving brand visibility, demand generation, and thought leadership across multiple regions. The ideal candidate will bring deep expertise in B2B SaaS marketing, compliance-driven industries, and global go-to-market execution.

Key Responsibilities:

• Define and execute global marketing strategy across brand, demand gen, and communications.
  
  
• Build and lead a high-performing marketing team.
  
  
• Drive thought leadership on AML, KYC, KYB, and fraud prevention.
  
  
• Partner with Sales and Product to align GTM strategies.
  
  
• Oversee digital campaigns, events, and PR efforts.
  
  

• Measure marketing ROI and optimize campaigns for growth.
  

• 12+ years of marketing leadership in SaaS/FinTech/RegTech.
  
  
• Strong expertise in B2B demand generation and brand building.
  
  
• Proven success scaling marketing functions globally.
  
  
• Knowledge of compliance, IDV, and regulatory workflows.
  
  

• Exceptional communication, leadership, and strategy skills.

We are seeking an experienced Chief Marketing Officer (CMO) with a proven background in RegTech (Regulatory Technology) and Identity Verification (IDV) to join our growing team at Programmers Force. In this role, you will define and lead our global marketing strategy, driving brand visibility, demand generation, and thought leadership across multiple regions. The ideal candidate will bring deep expertise in B2B SaaS marketing, compliance-driven industries, and global go-to-market execution.

Key Responsibilities:

• Define and execute global marketing strategy across brand, demand gen, and communications.
  
  
• Build and lead a high-performing marketing team.
  
  
• Drive thought leadership on AML, KYC, KYB, and fraud prevention.
  
  
• Partner with Sales and Product to align GTM strategies.
  
  
• Oversee digital campaigns, events, and PR efforts.
  
  

• Measure marketing ROI and optimize campaigns for growth.
  

• 12+ years of marketing leadership in SaaS/FinTech/RegTech.
  
  
• Strong expertise in B2B demand generation and brand building.
  
  
• Proven success scaling marketing functions globally.
  
  
• Knowledge of compliance, IDV, and regulatory workflows.
  
  

• Exceptional communication, leadership, and strategy skills.