4,707 Marketing Planning jobs in the United States
Senior Manager, Marketing Planning
Posted 16 days ago
Job Viewed
Job Description
**Entrepreneurial Spirit, Rooted in Tradition** . Mitsubishi Tanabe Pharma America, Inc. (MTPA) is a U.S. subsidiary of Mitsubishi Tanabe Pharma Corporation (MTPC) in Japan, which touts a storied reputation more than 300 years in the making. Our parent company - one of Japan's most respected - is a research-driven pharmaceutical company that has tirelessly pursued medical breakthroughs with global reach. MTPC has discovered and produced several first-in-class medicines for serious diseases, including multiple sclerosis (MS), diabetes mellitus (DM), amyotrophic lateral sclerosis (ALS),and is currently developing medicines in Neurology in Parkinson's (PD), Spinal Cord Injury (SCI), and in high unmet areas in Immunology and Oncology.
MTPA is rapidly expanding its operations across all functional areas. MTPA's commitment to patients and their communities continues with a robust late-stage pipeline of investigational treatments for difficult-to-treat diseases and commercializing products with significant unmet medical needs in North American markets. In the United States, MTPA launched rare disease treatments including RADICAVA® (edaravone) injectables in 2017 and RADICAVA® (edaravone) oral suspension in 2022. The company handles research, clinical development, sales, marketing, medical affairs, supply chain,and business development functions. MTPA is dedicated to improving the treatment environment for those with debilitating diseases, researching on real-world evidence, and creating hope for all facing illness.
The Senior Manager, Marketing Planning is responsible for translating insights from a variety of sources into actionable marketing ideas in terms of helping strategies, tactics, messages, educational programs and other communications. At the direction of the Director of Marketing, conduct the yearly comprehensive full lifecycle brand marketing plan for all promoted Mitsubishi Tanabe Pharma America (MTPA) products. This will start with collecting input and insights from all functional areas of the organization. They will then present these insights on a regular basis to the cross functional team. Then they will facilitate a series of small functional meetings and larger cross functional meetings to align on Strategic Imperatives and tactical priorities.
This role will also support a variety of specific marketing or cross functional projects as needed to help the HCP and Patient Marketing teams execute or measure their tactics the Senior Manager, Marketing Planning will collaborate closely with other Mitsubishi Tanabe affiliates/functional areas as well as HCPs/KOLs, patient advocacy groups, creative agencies and other external partners to ensure harmony and alignment across the organization for successful commercialization.
This position offers an extraordinary opportunity for individuals interested in building a US company with immediate opportunities in Neurology, CNS disorders and therapeutic areas with high unmet needs, while working with a cross functional team rich in exceptional talent.
**Responsibilities**
+ Develop the Commercial brand plans for MTPA's promoted products in the US with direction from key project owners. Track implementation and share insights with key stakeholders to meet or exceed marketing plan objectives.
+ Leverage insights from primary Market Research, advisory boards, secondary data sources, competitive intelligence and other information sources to develop brand strategy and tactics.
+ Own all the original Data on File documentation supporting promotional messages on numbers of patients, adherence, number of prescribers, etc.
+ Works independently, effectively and collaborates with other Marketing colleagues, field leadership, MCM/PS, market access, and external agencies/partners by creating effective, positive partnerships that ensure alignment of business needs and objectives.
+ Develop relationships working with external agencies and partners including negotiating contracts which are sensitive to bottom-line Mitsubishi Tanabe Pharma America profitability.
+ Lead specific special marketing projects through all stages of development from planning to execution including working with creative agencies and medical, legal and regulatory reviewers.
+ Develop key analyses and presentations for senior commercial leadership and other stakeholders in support of business development/commercialization planning investment decisions.
+ Ensure that all agency and partner contracts are negotiated and executed according to the plan and in compliance with all applicable policies and regulations.
+ Analyze and present on key market trends. Proactively seek out and evaluate new data sources, tools, and analytics to help improve brand performance, and identify/incorporate industry best practices.
+ Perform company-specific and product-specific desktop research to further inform commercial assessments; support the development/analysis of tailored external market research through third parties.
+ Other duties as needed to support the Marketing and Commercial teams.
**Qualifications**
+ Bachelor's degree required.
+ MBA or Graduate level degree preferred.
+ Minimum of 8 years of experience in Market Research, Marketing, Market Access or Sales (pharmaceutical sector preferred)
+ Minimum of 3 years working in the pharmaceutical sector either in-house or agency side
+ Strong business acumen, leadership, business case development, and budget management skills; demonstrated ability to leverage insights into brand strategies.
+ Proven ability to work with a cross functional team toward a shared goal.
+ Experience understanding the key forces impacting a pharmaceutical product's success / failure
+ General knowledge of commercial agreements and intellectual property issues.
+ Leads by example, displaying integrity, collaboration, accessibility, adaptability, sound judgment/decision making, and an entrepreneurial, solutions-oriented attitude.
+ Demonstrates responsiveness, attention to detail, and follow-through coupled with ability to prioritize/multi-task effectively.
+ Use analytical/strategic skills to synthesize complex information, distill critical insights to inform commercial assessments, and translate to tactical level.
+ Excellent written/verbal communication and presentation skills.
+ Highly proficient in MS Office; skilled at using Excel to develop pharmaceutical product forecast models and quantitative analyses.
+ Working knowledge and understanding of the Pharma industry, broad therapeutic areas/disease states, drugs/treatments, and related regulatory, commercialization and compliance requirements.
+ Must be able to travel 20% domestically and internationally.
**Our Value Proposition:**
Enjoy the fast-moving, entrepreneurial spirit more typically found in a small biotech, complemented by the benefits of a global pharmaceutical/chemical conglomerate. At this time, Mitsubishi Tanabe Pharma America offers our employees unparalleled opportunities for career success coupled with a supportive level of employee benefits.
MTP provides a competitive benefits package inclusive of Medical and Dental health benefits, short-term and long-term disability plans, Company Paid and Supplemental Life insurance and additional voluntary benefits such as Critical Illness Insurance, Accident Insurance, Legal Plan, and ID Theft Protection. In addition, we provide a generous PTO policy based on tenure, commencing with 24 PTO days, pro-rated based on hire date.
The salary range for this position is $140,000 - $175,000. Factors such as scope and responsibilities of the position, candidate's work experience, education/training, job-related skills, internal peer equity, as well as market and business considerations may influence base pay offered. This salary may be subject to a geographic adjustment (according to a specific city and state and depending on the role), if an authorization is granted to work outside of the location listed in this posting.
This position is eligible to participate in our annual Short-Term Incentive (STI) program. Specific information about the plan including eligibility rules and target, will be furnished upon hire.
**Job Locations** _US-NJ-Jersey City_
**Job ID** _2025-1959_
**# of Openings** _1_
**Category** _Marketing_
All qualified applicants will receive consideration for employment without regard to race, color, sex, sexual orientation, gender identity, religion, national origin, disability, veteran status, or other legally protected status.
Senior Marketing Planning Analyst Systems
Posted today
Job Viewed
Job Description
PALO ALTO NETWORKS is the fastest-growing security company in history. We offer the chance to be part of an important mission: ending breaches and protecting our way of digital life. As part of the Marketing Business Planning group, the Senior Marketing Planning Analyst - Systems will help to drive growth by understanding the fundamental data within the business and leveraging it to partner with Marketing, Sales Operations, Finance and other functions to ensure all levels of the organization have the appropriate information to make effective decisions that drive business results. He or she will familiarize themselves with business methodologies and partner with IT to provide accurate data to their stakeholders. It is ideal for an individual that is highly detail-oriented, takes initiative, has excellent data and systems skills and can handle a fast paced, ever changing environment. RESPONSIBILITIES: Develop and maintain the underlying infrastructure of Einstein Analytics Partner with key stakeholders to identify ongoing business needs and instrument scalable solutions to achieve results Build complex tools and dashboards to visualize business performance and operationalize data Partner with IT to provide timely and accurate data to various stakeholders Identify gaps in the data and drive solutions to “connect the dots” Continue to advance data quality efforts within enterprise systems such as Salesforce.com to ensure all users can access accurate and timely data Ongoing ad hoc analysis of markets, organizations, industries and products EXPERIENCE: BA/BS in statistics, computer science, economics or equivalent fields Minimum of 4-7 years of related experience in high growth companies Record of strong advancement and achievement Strong business and analytical skills with the ability to synthesize large amounts of data Advanced experience with SQL, SOQL, SAQL JSON, MS Access/Excel, or other related tools required Prior Salesforce.com a must Prior experience building in Einstein Analytics required Tableau, SAP/BI or other analytical tools a plus Strong relationship building, communication, and presentation skills Ability and desire to work in a fast paced and continually evolving environment For more information, please visit #LI-AC1 #J-18808-Ljbffr
Sr. Director, Performance Marketing Planning
Posted 3 days ago
Job Viewed
Job Description
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
As a Senior Director of Performance Marketing Planning, you will serve as a key strategy lead within the Performance Marketing team--partnering with Performance channel leads and Title, Sports and Brand stakeholders to develop media plans designed to achieve key business objectives. You will plan holistic campaigns across paid Performance media channels, leveraging a suite of tools/models to define the optimal channel mix, audience strategy, and optimization approach, working closely with channel teams and partners in Media Analytics to bring the strategy to life.
This new role will be a critical function for helping a newly formed in-house team develop the processes and planning skillsets to effectively deploy a large and dynamic media budget across a range of digital channels.
Responsibilities include, but are not limited to:
+ Leading the development of cross-channel media plans across Paid Social, Programmatic (Display, Video, CTV/OTT, Affiliate), and Paid Search inclusive of media mix, budget allocation/pacing, and audience architecture.
+ Serve as steward of budget for all performance media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and partnering with Media Analytics on plans for incremental and claw back scenarios. Working with Finance to coordinate on budget planning + actualization.
+ Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance.
+ Promoting an environment of innovation through thought leadership and input into testing frameworks, in partnership with channel teams and Media Analytics.
+ Identifying tooling and resource needs to enable more effective/efficient media planning capabilities
+ Overseeing direct reports in strategy development, providing training opportunities and assisting with their career progression
You Must Have
+ 10+ years of experience working in paid media advertising comprising of media activation, multi-channel experience (search, social, programmatic).
+ Media agency or in-house agency experience
+ Extensive experience developing, optimizing, analyzing and reporting on paid media campaigns across brand and performance objectives.
+ Experience working with analytics teams on granular program tracking and reporting
+ Knowledge of testing methodologies and design principles. Experience developing hypotheses and assisting in test development/execution.
+ Excellent communication skills, with the ability to identify and respond to situations quickly
+ Effective time management and project management skills
+ Bachelor's degree in Marketing, Communications, or related field
Additional Requirements:
+ This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website. Salary range: $160,000 - $195,000 (bonus & long-term incentive eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Sr. Director, Performance Marketing Planning
Posted 24 days ago
Job Viewed
Job Description
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('Versant') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
As a Senior Director of Performance Marketing Planning, you will serve as a key strategy lead within the Performance Marketing team--partnering with Performance channel leads and Title, Sports and Brand stakeholders to develop media plans designed to achieve key business objectives. You will plan holistic campaigns across paid Performance media channels, leveraging a suite of tools/models to define the optimal channel mix, audience strategy, and optimization approach, working closely with channel teams and partners in Media Analytics to bring the strategy to life.
This new role will be a critical function for helping a newly formed in-house team develop the processes and planning skillsets to effectively deploy a large and dynamic media budget across a range of digital channels.
Responsibilities include, but are not limited to:
+ Leading the development of cross-channel media plans across Paid Social, Programmatic (Display, Video, CTV/OTT, Affiliate), and Paid Search inclusive of media mix, budget allocation/pacing, and audience architecture.
+ Serve as steward of budget for all performance media dollars, leading in-going media mix budget allocations, in-flight re-allocations based on performance and partnering with Media Analytics on plans for incremental and claw back scenarios. Working with Finance to coordinate on budget planning + actualization.
+ Reviewing in-flight performance, ensuring teams are optimizing to target KPIs and proposing strategy pivots based on performance.
+ Promoting an environment of innovation through thought leadership and input into testing frameworks, in partnership with channel teams and Media Analytics.
+ Identifying tooling and resource needs to enable more effective/efficient media planning capabilities
+ Overseeing direct reports in strategy development, providing training opportunities and assisting with their career progression
You Must Have
+ 10+ years of experience working in paid media advertising comprising of media activation, multi-channel experience (search, social, programmatic).
+ Media agency or in-house agency experience
+ Extensive experience developing, optimizing, analyzing and reporting on paid media campaigns across brand and performance objectives.
+ Experience working with analytics teams on granular program tracking and reporting
+ Knowledge of testing methodologies and design principles. Experience developing hypotheses and assisting in test development/execution.
+ Excellent communication skills, with the ability to identify and respond to situations quickly
+ Effective time management and project management skills
+ Bachelor's degree in Marketing, Communications, or related field
Additional Requirements:
+ This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website. Salary range: $160,000 - $195,000 (bonus & long-term incentive eligible).
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Senior Manager, Marketing Planning And Strategy
Posted today
Job Viewed
Job Description
As the Senior Manager of Retail Brand Experiences, you will lead the marketing strategy, planning and execution for the in-store digital out-of-home network (DOOH) and media innovation. Walmart has the largest in-store media network in the world, currently at over 1 million media placements in over 4,700 locations with an audience over 140 million weekly customers. You will be a partner with operations, Walmart Connect, technology, and the merchant teams to identify and drive business priorities. You will oversee the implementation and content management system of the out-of-home network, as well as influence the device management system and hardware. In this role, you will be known for accelerating the DOOH network through dynamic functionality and programmatic content management.
We are looking for a highly analytical, creative, and strategic marketer who has a proven track record in driving revenue growth and can jump in and make an immediate impact. You will report to the Director, Retail Brand Experiences.
**What you'll do.**
- Develop and Execute Long Range Planning: Both the implementation of the new device use cases, as well as improving the digital asset lifecycle that maximizes network revenue and brand visibility. This includes setting annual and multi-year plans with measurable KPIs, aligning overall business objectives, and adapting to market trends.
- Business Management: Build and maintain business relationships that delivers on their goals through translating them into effect DOOH solutions. This includes managing expectations, negotiating contracts, and ensuring quality assurance.
- Campaign Execution: Oversee the development and execution of DOOH specific marketing campaigns. This includes creative development, implementation, and performance monitoring. Proactive identification and implementation of new messaging tactics to improve business results and customer experience are key.
- Team Leadership: Manage external vendors and work closely with Walmart Connect, Ad Technology, and Enterprise Solutions that fosters a collaborative and productive work environment. This includes delegating tasks, providing guidance, maintaining accountability, and ensuring the team members are equipped with the necessary skills and resources.
- Data Analysis & Reporting: Track and analyze the performance of initiatives, campaigns, and devices by providing regular reports and recommendations for improvement to inform future strategies. This includes improving the reporting tools available both in-house and externally.
- Technology Proficiency: Strong understanding of DOOH technology, including ad serving platforms, data analytics tools, and campaign management systems, is critical. Experience with marketing automation platforms and technologies is also valuable.
- Push for Innovation & Adaptability: Conduct market research to identify opportunities, trends, and insights that will inform marketing strategies, drive business growth, and maintain our competitive advantage.
What You'll Bring
o Strong project management and organizational skills.
o Excellent communication and interpersonal abilities.
o Creative thinker with a proactive approach to problem-solving.
o Ability to work independently and as part of a team.
o Proficiency in digital tools and software (e.g., Content Management Systems, Ad Serving Platform, Devices Players, Walmart's System of Record).
o Willingness to travel as needed and work flexible hours, including evenings and weekends, to support installations and quality control.
Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Communications, or related field and 5 years' experience in marketing or related field OR 7 years
experience in marketing or related field.
About You
You are a seasoned marketer, savvy in both brand strategy and digital marketing. You have deep knowledge of and passion for retail. You are customer obsessed. You enjoy working collaboratively to create a vision and rally teams around it. You have a deep understanding of various marketing levers and how to use them to drive customer lifetime value. You are never satisfied with the status quo and are constantly looking to learn, grow, and innovate. You're a flexible team player. You have great business sense and know when to trust your instincts. Our mission on the Retail Brand Experience team is to Shape & guide customer behavior to build engagement beyond the mission. Everyday we are working to elevate the store experience for millions of our customers. At Walmart, we want to help people Save Money. Live Better. For our target customers, that starts with becoming America's favorite place to shop.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>The annual salary range for this position is $90,000.00-$180,000.00
r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
**Primary Location.**
702 Sw 8Th St, Bentonville, AR 72716, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
Senior Manager, Marketing Planning And Strategy - Lifecycle Marketing
Posted today
Job Viewed
Job Description
Walmart Marketplace is seeking an experienced and insights-driven Senior Manager of Lifecycle Marketing to lead engagement strategies that drive seller success across the end-to-end journey on our platform. In this role, you'll develop and execute programs that promote onboarding, retention, and growth of sellers through personalized, data-informed communications across multiple owned channels-including email, SMS, in-app experiences, and Seller Center.
You will design strategies aligned to key business outcomes, deepen engagement across lifecycle stages, and partner cross-functionally to deliver cohesive, relevant seller experiences at scale. Collaboration will be key as you'll work closely with teams in Product, Seller Success, Marketing Analytics, Content Strategy, Education, and Tech to craft impactful campaigns that empower sellers to thrive on Walmart Marketplace. This role is a key part of a team that leads seller engagement, communication and marketing for one of the fastest-growing eCommerce platforms.
**What you'll do.**
+ Develop and execute lifecycle marketing strategies to drive seller adoption, activation, retention, and growth across multiple owned channels.
+ Lead segmentation strategy and campaign design across seller lifecycle stages, identifying high-value cohorts and personalizing touchpoints based on behavioral signals.
+ Build integrated program roadmaps aligned with business goals, collaborating with Product, Analytics, Technology, and business stakeholders.
+ Align with creative, content strategy, and data teams to launch insights-driven campaigns across email, SMS, in-app, and Seller Center surfaces.
+ Own key lifecycle channels, advocating for experimentation and testing frameworks, while optimizing performance through A/B and multivariate testing.
+ Define and track success metrics, using insights to drive iterative improvements across all lifecycle initiatives.
+ Partner with Product and CRM teams to scale marketing automation capabilities and unlock new communication tools or channels (as needed).
+ Act as a champion for seller needs, ensuring all journey communications are timely, personalized, and tied to real business outcomes.
**Who You Are**
+ A customer-obsessed marketer with a strong grasp of lifecycle strategy, user journeys, and behavior-driven communications.
+ A systems thinker who thrives in complexity and has experience designing structure in ambiguous scenarios.
+ Analytical by nature, with a strong bias toward measurement, experimentation, and ongoing iterations.
+ A skilled cross-functional leader with experience collaborating to influence without direct authority, building partnerships across diverse teams.
+ Passionate about storytelling that connects business value with seller motivations and outcomes.
**Minimum Qualifications**
+ 7+ years of experience in lifecycle marketing, CRM, or digital marketing, with a proven track record of driving cross-channel engagement programs.
+ Expertise with marketing automation tools and CRM platforms, such as HubSpot, Salesforce Marketing Cloud, Braze, or similar.
+ Exceptional analytical skills with demonstrated experience designing, interpreting tests, monitoring performance dashboards, and analyzing marketing KPIs.
+ Success in building and scaling personalized campaigns across email, SMS, push, or in-app channels.
+ Strong written and verbal communication skills, with the ability to simplify complex concepts and drive alignment across multiple teams.
**Nice to Have**
+ Experience in e-commerce, marketplaces, or B2B2C ecosystems.
+ Knowledge of seller, merchant, or small business personas and their unique needs within a platform.
+ Understanding of metadata tagging, personalization architecture, or behavioral targeting techniques.
+ Background in content strategy, designing user journeys, or crafting segmentation frameworks tailored to various cohorts or lifecycle stages.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>Hoboken, New Jersey US-10649:The annual salary range for this position is $108,000.00-$16,000.00
r>San Bruno, California US-08848:The annual salary range for this position is 117,000.00- 234,000.00
r>Bentonville, Arkansas US-09401:The annual salary range for this position is 90,000.00- 180,000.00
r> r> r> r> r> r> r> r> r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
**Primary Location.**
702 Sw 8Th St, Bentonville, AR 72716, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
(USA) Senior Manager, Marketing Planning And Strategy
Posted 3 days ago
Job Viewed
Job Description
**What you'll do.**
**Senior Manager,** **Marketing Strategy & Planning** **- Walmart Connect**
**About Walmart Connect**
Walmart Connect is redefining the retail media landscape by helping brands reach millions of Walmart's omnichannel customers at scale. Leveraging unmatched first-party data and innovative advertising solutions, we empower advertisers to drive measurable business outcomes while enhancing the customer experience.
**The Opportunity**
We're seeking a seasoned marketing leader to shape and drive the content strategy that supports the growth of **Emerging Brands** and **SMB advertisers** . In this highly visible role, you will play a critical part in Walmart Connect's efforts to attract, educate, and grow small and mid-sized suppliers and Marketplace sellers through retail media.
Sitting at the intersection of business strategy, storytelling, and go-to-market execution, you will build a scalable content foundation that strengthens brand trust, accelerates advertiser acquisition, and drives adoption of Walmart Connect solutions across the seller journey.
**You'll Make an Impact By:**
+ **Defining and leading the content marketing strategy** for Emerging Brands, aligning to advertiser acquisition goals, revenue growth, and WalmartConnect'sbroader business priorities.
+ **Architecting a full-funnel content ecosystem** that supports awareness, consideration, conversion, and retention across owned and paid channels (website, social, video, events, email, and media campaigns).
+ **Collaborating cross-functionally** with paid media, SEO, brand, partner marketing, product marketing, creative, and seller engagement teams to ensure consistent messaging and seamless content activation.
+ **Elevating thought leadership and brand positioning** through content that establishes Walmart Connect as a growth platform for SMBs and challenger brands.
+ **Operationalizing content development** through structured workflows, editorial planning, performance measurement, and a high creative bar.
+ **Using insights, platform data, and seller feedback** to inform messaging strategy, content prioritization, and ongoing optimization.
+ **Integrating market research and voice-of-customer insights** into content planning to ensure relevance, clarity, and impact.
**You'll Thrive in This Role If You:**
+ Are a **strategic thinker and content architect** who can translate complex business goals into compelling, scalable content programs.
+ Have a deep understanding of **SMB and DTC brand needs** , and a proven ability to deliver content that educates, inspires, and drives action.
+ Excel at **cross-functional leadership** and stakeholder collaboration in a matrixed, fast-paced environment.
+ Are a **performance-driven marketer** who uses data to drive decision-making and evolve content based on results.
+ Bring experience in **B2B, eCommerce, digital advertising, or retail media** , with a passion for supporting entrepreneurial growth.
**Preferred Qualifications**
+ 5-8 years of experience in content marketing, brand strategy, or go-to-market planning, preferably in B2B, digital media, or marketplace ecosystems.
+ Demonstrated success in developing and executing content strategies that drive acquisition, engagement, or product adoption at scale.
+ Strong editorial and storytelling skills with experience across formats-thought leadership, paid ads, case studies, guides, white papers, video, and more.
+ Experience leading content production across internal creative teams and agency partners.
+ Proficiency with CMS platforms, marketing automation tools, and analytics dashboards.
+ Solid understanding of digital and retail media advertising solutions.
+ Excellent written, verbal, and visual communication skills.
+ Structured, analytical, and highly strategic mindset.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>The annual salary range for this position is $117,000.00-$234,000.00
r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
**Primary Location.**
850 Cherry Avenue, San Bruno, CA 94066-3031, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
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Senior Analyst, Marketing Planning and Strategy - SEO
Posted 3 days ago
Job Viewed
Job Description
Job Summary:
We are seeking a seasoned Senior SEO Analyst to join our Marketing team, responsible for maintaining and optimizing SEO for the Spark Driver website, landing page campaigns, and blog posts. The ideal candidate will have a strong understanding of technical SEO, excellent communication skills, and the ability to manage multiple projects simultaneously. If you have a passion for SEO and are looking for a new challenge, we encourage you to apply.
Responsibilities:
- Develop and implement comprehensive SEO strategies to improve website rankings and drive organic traffic.
- Collaborate with the Communications team to create SEO landing pages and blog posts targeting specific audiences.
- Monitor and report on SEO analytics to track SEO performance and make data-driven decisions.
- Prepare monthly and quarterly marketing reports, including an expanded keyword list to track competitors and monitor progress.
- Stay up-to-date with the latest SEO trends, algorithms, and best practices to continuously improve SEO strategies.
- Conduct technical SEO audits to identify and fix website issues impacting search engine rankings.
- Optimize website architecture and structure to improve crawlability and indexability.
- Develop and maintain relationships with stakeholders and SEO vendors.
Requirements:
- Bachelor's degree in Marketing, Communications, Computer Science, or related field, OR equivalent work experience.
- 5+ years of experience in SEO, with a focus on technical SEO and content optimization.
- 3+ years of experience in local SEO and multilingual sites, particularly in the Spanish language, is preferred.
- Strong understanding of technical SEO, including site architecture, HTML, CSS, and JavaScript.
- Strong understanding of search engine algorithms and ranking factors.
- Proficient in using SEO analytics tools such as Google Analytics or Adobe Analytics, BrightEdge, SEOClarity, Google Search Console, Ahrefs, SEMrush, and Moz.
- Experience with content management systems (CMS) such as WordPress and Drupal.
- Strong analytical and problem-solving skills.
- Excellent communication and project management skills.
- Ability to work in a fast-paced environment and prioritize multiple projects simultaneously.
You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
For information about PTO, see
Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
For information about benefits and eligibility, see One.Walmart.
The annual salary range for this position is $70,000.00-$130,000.00
Additional compensation includes annual or quarterly performance bonuses.
Additional compensation for certain positions may also include:
- Stock
Minimum Qualifications.
Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications.
Bachelor's degree in business or related area OR 2 years' experience in business or related area. Preferred Qualifications.Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications.
Primary Location. 702 Sw 8Th St, Bentonville, AR 72716, United States of AmericaMarketing Planning and Strategy Lead (Redwood City)
Posted 7 days ago
Job Viewed
Job Description
Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. While the largest technology companies have proven the speed and scale of ad targeting using data, that same robust performance powered by machine learning has previously been unavailable beyond their platforms.
That's where Moloco steps in. With Moloco's powerful combination of cutting-edge machine learning technologies, we play a unique and visible role in shaping the digital economy, all while enabling companies to stay independent and scale.
An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. We ranked in the top 10% of the Inc. 5000 fastest-growing private companies for 2023. We were recognized as one of 46 leading Cloud Computing companies, receiving the Stratus Award for 2023 . That same year, we also received Googles Cloud DevOps Dreamers Award , given to companies implementing DevOps practices to drive organizational success and high performance. Lastly, Moloco is a 2024-certified Great Place to Work !
Moloco is headquartered in Silicon Valley, with offices in San Francisco, New York, Los Angeles, Seattle, London, Berlin, Seoul, Singapore, Beijing, Gurgaon, Bangalore, Tel Aviv, and Tokyo.
Creating a diverse workforce and a culture of inclusion and belonging is core to our existence. To reach our goals, diversity of talent and thought is a critical component of how we operate as an organization. Our workforce is our superpower, and we know that fostering a culture of inclusion, authenticity, and belonging gives us the greatest opportunity to carry out our mission, to empower businesses of all sizes to grow through operational machine learning.
Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!
The Impact Youll Be Contributing to Moloco:
As Marketing Planning and Strategy Lead, you'll drive strategic alignment and operational excellence across Moloco's Marketing organization. You'll partner directly with Marketing leadership to translate business objectives into executable marketing priorities, building the frameworks and processes that enable scalable growth. This role is instrumental in fostering accountability, visibility, and momentum across all marketing initiatives through structured planning, clear communication systems, and strategic program management.
The Opportunity:
- Shape and articulate Marketing priorities: Work closely with leadership to shape departmental strategy and priorities
- Lead departmental processes: Lead planning processes, including strategy development, budget allocation, and headcount planning
- Own team communications: Facilitate leadership meetings, planning sessions, and all-hands communications
- Drive cross-functional program management: Manage complex, cross-functional projects from ambiguous requirements to tangible deliverables
- Establish performance tracking: Establish operational tooling and processes to track marketing work and performance
- Align critical Marketing launches : Support orchestration of integrated campaigns and content launches
- Drive internal collaboration: Establish rituals and ways of working to maintain alignment, collaboration, and momentum
- Support Marketing processes: Develop onboarding, training and development initiatives for marketing team members
How Do I Know if the Role is Right For Me?
- 6+ years of marketing operations, program management, or strategic operations experience
- Proven track record of scaling marketing organizations and building operational frameworks
- Exceptional ability to bring clarity, structure, and alignment to ambiguous situations
- Systems thinking approach to building scalable processes and operational tooling
- High level of ownership and pride in work quality and outcomes
- Comfortable operating in fast-paced, lean organizational environments
- Ability to drive accountability and engagement across distributed teams
- Proficiency with project management and collaboration tools
- Strong analytical skills for tracking qualitative and quantitative metrics
Our Compensation And Benefits (for United States Residents Only)
In accordance with various state laws, the range provided is a reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as experience, knowledge, skills, and abilities. We also offer a competitive benefits package.
Base Pay Range:
$147,000 - $222,000 USD
Moloco Thrive: Benefits and Well-Being:
We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.
- Lead with Humility: Everyones voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success.
- Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of whats possible.
- Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
- Go Further Together: Were one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We wont let each other fail.
Moloco is an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, color, creed, religion, national origin, age, sex and gender, gender expression and identity, sexual orientation, marital status, ancestry, physical or mental disability, military and veteran status, or any other characteristic protected by law.
Interested in building your career at Moloco? Get future opportunities sent straight to your email.
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#J-18808-LjbffrMarketing Planning and Strategy Lead (Redwood City)
Posted 9 days ago
Job Viewed
Job Description
About Moloco:
Moloco is a machine learning company empowering organizations of all sizes to grow and unlock the full value of their unique first-party data, elevating the traditional path to performance advertising. While the largest technology companies have proven the speed and scale of ad targeting using data, that same robust performance powered by machine learning has previously been unavailable beyond their platforms.
That's where Moloco steps in. With Moloco's powerful combination of cutting-edge machine learning technologies, we play a unique and visible role in shaping the digital economy, all while enabling companies to stay independent and scale.
An industry leader at the nexus of machine learning, performance marketing, and visionary product infrastructure, Moloco is advancing the advertising technology industry. We ranked in the top 10% of the Inc. 5000 fastest-growing private companies for 2023. We were recognized as one of 46 leading Cloud Computing companies, receiving the Stratus Award for 2023 . That same year, we also received Googles Cloud DevOps Dreamers Award , given to companies implementing DevOps practices to drive organizational success and high performance. Lastly, Moloco is a 2024-certified Great Place to Work !
Moloco is headquartered in Silicon Valley, with offices in San Francisco, New York, Los Angeles, Seattle, London, Berlin, Seoul, Singapore, Beijing, Gurgaon, Bangalore, Tel Aviv, and Tokyo.
Creating a diverse workforce and a culture of inclusion and belonging is core to our existence. To reach our goals, diversity of talent and thought is a critical component of how we operate as an organization. Our workforce is our superpower, and we know that fostering a culture of inclusion, authenticity, and belonging gives us the greatest opportunity to carry out our mission, to empower businesses of all sizes to grow through operational machine learning.
Moloco is a truly rewarding place to work and in an exciting period of growth, which you could be a part of. Join us today and apply now!
The Impact Youll Be Contributing to Moloco:
As Marketing Planning and Strategy Lead, you'll drive strategic alignment and operational excellence across Moloco's Marketing organization. You'll partner directly with Marketing leadership to translate business objectives into executable marketing priorities, building the frameworks and processes that enable scalable growth. This role is instrumental in fostering accountability, visibility, and momentum across all marketing initiatives through structured planning, clear communication systems, and strategic program management.
The Opportunity:
- Shape and articulate Marketing priorities: Work closely with leadership to shape departmental strategy and priorities
- Lead departmental processes: Lead planning processes, including strategy development, budget allocation, and headcount planning
- Own team communications: Facilitate leadership meetings, planning sessions, and all-hands communications
- Drive cross-functional program management: Manage complex, cross-functional projects from ambiguous requirements to tangible deliverables
- Establish performance tracking: Establish operational tooling and processes to track marketing work and performance
- Align critical Marketing launches : Support orchestration of integrated campaigns and content launches
- Drive internal collaboration: Establish rituals and ways of working to maintain alignment, collaboration, and momentum
- Support Marketing processes: Develop onboarding, training and development initiatives for marketing team members
How Do I Know if the Role is Right For Me?
- 6+ years of marketing operations, program management, or strategic operations experience
- Proven track record of scaling marketing organizations and building operational frameworks
- Exceptional ability to bring clarity, structure, and alignment to ambiguous situations
- Systems thinking approach to building scalable processes and operational tooling
- High level of ownership and pride in work quality and outcomes
- Comfortable operating in fast-paced, lean organizational environments
- Ability to drive accountability and engagement across distributed teams
- Proficiency with project management and collaboration tools
- Strong analytical skills for tracking qualitative and quantitative metrics
Our Compensation And Benefits (for United States Residents Only)
In accordance with various state laws, the range provided is a reasonable estimate of the base compensation for this role. The actual amount may be higher or lower based on non-discriminatory factors such as experience, knowledge, skills, and abilities. We also offer a competitive benefits package.
Base Pay Range: $147,000 $222,000 USDMoloco Thrive: Benefits and Well-Being:
We take care of you and create the conditions for you to do the best work of your career. Through a lens of inclusion, we offer innovative benefits that empower our employees to take care of themselves and their families so they can do the best work of their lives.
Moloco Values:
- Lead with Humility: Everyones voice is respected, valued, and heard. With humility, we become more open and accessible to each other. We win, lose, and learn together. Accountability and feedback are essential to our success.
- Uncapped Growth Mindset: We see all situations as opportunities to learn, grow, and improve as individuals and as an organization. We seek diverse perspectives, encourage curiosity, and promote experimentation to push the boundaries of whats possible.
- Create Real Value: We pursue the most impactful opportunities with rigor and integrity. We take intelligent risks and make disciplined trade-offs to maintain deep focus. We help our customers win by delivering durable value.
- Go Further Together: Were one team working towards one mission and vision. We collaborate proactively and inclusively, involving the right people at the right time and in the right way. We strive to create a more equitable workplace. We wont let each other fail.
Additional Resources:
Equal Opportunity:
Moloco is an equal opportunity employer. As we highly value diversity in our current and future employees, we do not discriminate (including in our hiring and promotion practices) on the basis of race, color, creed, religion, national origin, age, sex and gender, gender expression and identity, sexual orientation, marital status, ancestry, physical or mental disability, military and veteran status, or any other characteristic protected by law.
Candidate Privacy Notice:
Your privacy matters to us. By applying, you acknowledge that youve reviewed our Candidate Privacy Notice .
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