5,419 Marketing Planning jobs in the United States

**Position Summary.**
Are you ready to shape how sellers understand and choose Walmart Marketplace? We're looking for a Content Marketing Manager to drive our Marketplace narrative framework and build the sales enablement engine that brings it to life - claims, one-pagers, pitch decks, case studies, and playbooks.
**What you'll do.**
In this role, you'll operationalize the value proposition architecture and messaging pillars for Marketplace, translate strategy into scalable content and tools to inspire qualified sellers and solution providers to become part Walmart Marketplace, foster assortment and category growth and ensure our story shows up consistently across owned channels (blog, site) and throughout the seller journey. As part of a seller marketing strategy team within our seller events, communication and marketing group, you'll also be part of campaigns, initiatives and projects that help third-party sellers of all sizes discover the vast opportunities available to the Walmart Sellers community. Primary responsibilities include:
+ **Own the Marketplace narrative framework** : operationalize value propositions, messaging pillars, and proof points; maintain a **claims library** with sourcing and cross-functional approvals (Biz Ops/Legal/PR/Finance).
+ **Build the enablement toolkit** : create and maintain one-pagers, pitch decks, battlecards, objection-handling guides, FAQs, and case studies; drive version control, localization, and distribution.
+ **Partner for impact** : work closely with Sales/BD, Product Marketing, Growth/Lifecycle, and Creative to ensure a connected story from acquisition through growth.
+ **Editorial leadership for owned channels** : set the brief and editorial calendar for Marketplace blog and site - partnering closely with our Owned Media Manager across all surfaces; uphold narrative consistency, quality, and SEO basics; publish with rigor and on-time delivery.
+ **Launch storytelling** : translate new products, programs, and policies into clear positioning, feature/benefit narratives, and enablement materials for the field.
+ **Insights & measurement** : define KPIs for content effectiveness (usage, influence on pipeline, engagement, conversion); surface insights and recommend optimizations.
+ **Process & governance** : establish SOPs for content creation, review, approvals, and asset management (taxonomy, DAM metadata); run training and feedback loops with the field.
+ **Vendor/agency coordination** as needed to scale content production and design.
**What** **You'll** **Bring**
+ 4-6 years in content marketing, product marketing, or content operations in B2B/SaaS/marketplaces; brand-side and/or agency experience preferred.
+ Proven experience building messaging frameworks and sales enablement assets (claims-backed) that drive measurable outcomes.
+ Excellent writing and editing skills-able to turn complex concepts into clear, concise, seller-friendly narratives.
+ Claims rigor: comfort partnering with Legal/PR/Finance to substantiate and approve claims; disciplined sourcing and documentation.
+ Strong project management across multiple workstreams; you bring order, timelines, and quality control to fast-moving programs.
+ Analytical chops: translate performance data into insights and next steps; familiarity with enablement tools (e.g., Airtable, Hubspot) and web analytics.
+ Collaborative communicator who builds trust with Sales/BD, Product, and Creative; comfortable with executive-level reviews.
+ Passion for empowering entrepreneurs and creating content that helps sellers succeed on Walmart Marketplace.
+ Nice to have: Marketplace or retail eCommerce experience; ABM familiarity; basic design literacy (Figma/Slides) to brief or fine-tune visuals.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
‎
‎br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$86,000.00
r>San Bruno, California US-08848:The annual salary range for this position is 104,000.00- 202,000.00
r>Bentonville, Arkansas US-09401:The annual salary range for this position is 80,000.00- 155,000.00
r> r> r> r> r> r> r> r> r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Marketing or related field
Masters: Business Administration
**Primary Location.**
850 Cherry Avenue, San Bruno, CA , United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

**Position Summary.**
**What you'll do.**
**About Walmart Connect:**
Walmart Connect is Walmart's rapidly growing advertising platform designed to help brands engage with consumers across its vast omnichannel ecosystem. Our mission is to connect brands more meaningfully with customers through impactful advertising solutions. Leveraging Walmart's unparalleled data and scale, we provide measurable results for our partners.
Lightbox Creative Solutions (LBCS) is transforming the retail media landscape by delivering innovative and creative marketing campaigns for top global brands. We produce creative executions that are insights-driven, on-brand, and ultimately lead to a memorable experience for the end-user while driving impact for advertisers.
**Position:** Producer
**Location:** Hoboken or Bentonville
**Overview:**
The Producer will be responsible for to executing omni-channel campaigns and programs for Walmart Connect (WMC). This complex, cross-functional role is responsible for project management and implementation of campaigns that span the Walmart ecosystem. This role reports to the Lead Producer and collaborates with the Creative Strategist and Art Director to support a specific strategic business unit. They will also partner with WMC cross-functional teams to help deliver high-impact marketing and advertising solutions for clients.  
The ideal candidate is collaborative, creative and highly organized who can oversee multiple campaigns concurrently for a specific vertical channel. They will play a crucial role in bringing customized programs to life, ultimately driving revenue and meeting the needs of advertisers and customers. 
**Key Responsibilities:**
+ Leads and manage multiple creative projects, collaborating directly with business partners, and vertical team.
+ Act as the primary liaison between internal teams, external agencies, and clients to ensure clear, proactive, solutions-oriented communication.
+ Build and maintain strong professional relationships, demonstrating business acumen project management expertise, and the ability to drive fast-moving initiatives to launch.
+ Oversee the full lifecycle of complex cross-functional programs and initiatives in a fast-paced environment.
+ Partner with SBU teams and cross-functional stakeholders to execute innovative ideas, campaigns, and programs.
+ Navigate approval processes, execution steps, and performance measurement for campaigns and programs.
+ Track project progress and maintain status documentation for internal and external stakeholders.
+ Monitor campaigns post-launch and deliver activation decks to clients.
+ Identify risks and remove roadblocks to keep projects on track.
+ Foster a spirit of partnership, collaboration, agility, and operational excellence.
**Position Requirements:**
+ 5+ years' experience in project management or producer experience in marketing, agency, e-commerce, advertising media, or related field.
+ A positive solution-oriented mindset that thrives in ambiguity and can quickly pivot when needed.
+ Exceptional verbal and written communication skills, with the ability to convey relevant information clearly and adapt messaging to diverse audiences.
+ Strong organizational skills and excels at attention to detail.
+ Highly collaborative and strong relationship-building skills. Ability to work with a variety of people in various disciplines to align on cross functional buy in.
+ Experience managing creative, complex and multi-channel campaigns in tight timelines.
+ Understanding of retail, shopper marketing, revenue organizations, account management, and retail media or digital media landscape.
+ Ability to identify risks and dependencies, define schedules, and work independently. 
+ Must have experience with Workfront, Excel, and Power Point.
+ Bachelor's degree in Marketing, Advertising, Business, Fine Arts, or related field.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
‎
‎br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>Hoboken, New Jersey US-10279:The annual salary range for this position is $96,000.00-$86,000.00
r>Bentonville, Arkansas US-09401:The annual salary range for this position is 80,000.00- 155,000.00
r> r> r> r> r> r> r> r> r> r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Business, Marketing, Communications, or related field and 1 year's experience in marketing or related field OR 5 years'
experience in marketing or related field.
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Marketing or related field
Masters: Business Administration
**Primary Location.**
702 Sw 8Th St, Bentonville, AR 72716, United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

**Position Summary.**
As the Senior Manager of Retail Brand Experiences, you will lead the marketing strategy, planning and execution for the in-store digital out-of-home network (DOOH) and media innovation. Walmart has the largest in-store media network in the world, currently at over 1 million media placements in over 4,700 locations with an audience over 140 million weekly customers. You will be a partner with operations, Walmart Connect, technology, and the merchant teams to identify and drive business priorities. You will oversee the implementation and content management system of the out-of-home network, as well as influence the device management system and hardware. In this role, you will be known for accelerating the DOOH network through dynamic functionality and programmatic content management.
We are looking for a highly analytical, creative, and strategic marketer who has a proven track record in driving revenue growth and can jump in and make an immediate impact. You will report to the Director, Retail Brand Experiences.
**What you'll do.**
- Develop and Execute Long Range Planning: Both the implementation of the new device use cases, as well as improving the digital asset lifecycle that maximizes network revenue and brand visibility. This includes setting annual and multi-year plans with measurable KPIs, aligning overall business objectives, and adapting to market trends.
- Business Management: Build and maintain business relationships that delivers on their goals through translating them into effect DOOH solutions. This includes managing expectations, negotiating contracts, and ensuring quality assurance.
- Campaign Execution: Oversee the development and execution of DOOH specific marketing campaigns. This includes creative development, implementation, and performance monitoring. Proactive identification and implementation of new messaging tactics to improve business results and customer experience are key.
- Team Leadership: Manage external vendors and work closely with Walmart Connect, Ad Technology, and Enterprise Solutions that fosters a collaborative and productive work environment. This includes delegating tasks, providing guidance, maintaining accountability, and ensuring the team members are equipped with the necessary skills and resources.
- Data Analysis & Reporting: Track and analyze the performance of initiatives, campaigns, and devices by providing regular reports and recommendations for improvement to inform future strategies. This includes improving the reporting tools available both in-house and externally.
- Technology Proficiency: Strong understanding of DOOH technology, including ad serving platforms, data analytics tools, and campaign management systems, is critical. Experience with marketing automation platforms and technologies is also valuable.
- Push for Innovation & Adaptability: Conduct market research to identify opportunities, trends, and insights that will inform marketing strategies, drive business growth, and maintain our competitive advantage.
What You'll Bring
o Strong project management and organizational skills.
o Excellent communication and interpersonal abilities.
o Creative thinker with a proactive approach to problem-solving.
o Ability to work independently and as part of a team.
o Proficiency in digital tools and software (e.g., Content Management Systems, Ad Serving Platform, Devices Players, Walmart's System of Record).
o Willingness to travel as needed and work flexible hours, including evenings and weekends, to support installations and quality control.
Minimum Qualifications:
- Bachelor's degree in Business, Marketing, Communications, or related field and 5 years' experience in marketing or related field OR 7 years
experience in marketing or related field.
About You
You are a seasoned marketer, savvy in both brand strategy and digital marketing. You have deep knowledge of and passion for retail. You are customer obsessed. You enjoy working collaboratively to create a vision and rally teams around it. You have a deep understanding of various marketing levers and how to use them to drive customer lifetime value. You are never satisfied with the status quo and are constantly looking to learn, grow, and innovate. You're a flexible team player. You have great business sense and know when to trust your instincts. Our mission on the Retail Brand Experience team is to Shape & guide customer behavior to build engagement beyond the mission. Everyday we are working to elevate the store experience for millions of our customers. At Walmart, we want to help people Save Money. Live Better. For our target customers, that starts with becoming America's favorite place to shop.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
‎
‎br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>The annual salary range for this position is $90,000.00-$180,000.00
r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
**Primary Location.**
702 Sw 8Th St, Bentonville, AR 72716, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

**Position Summary.**
Walmart Marketplace is seeking an experienced and insights-driven Senior Manager of Lifecycle Marketing to lead engagement strategies that drive seller success across the end-to-end journey on our platform. In this role, you'll develop and execute programs that promote onboarding, retention, and growth of sellers through personalized, data-informed communications across multiple owned channels-including email, SMS, in-app experiences, and Seller Center.
You will design strategies aligned to key business outcomes, deepen engagement across lifecycle stages, and partner cross-functionally to deliver cohesive, relevant seller experiences at scale. Collaboration will be key as you'll work closely with teams in Product, Seller Success, Marketing Analytics, Content Strategy, Education, and Tech to craft impactful campaigns that empower sellers to thrive on Walmart Marketplace. This role is a key part of a team that leads seller engagement, communication and marketing for one of the fastest-growing eCommerce platforms.
**What you'll do.**
+ Develop and execute lifecycle marketing strategies to drive seller adoption, activation, retention, and growth across multiple owned channels.
+ Lead segmentation strategy and campaign design across seller lifecycle stages, identifying high-value cohorts and personalizing touchpoints based on behavioral signals.
+ Build integrated program roadmaps aligned with business goals, collaborating with Product, Analytics, Technology, and business stakeholders.
+ Align with creative, content strategy, and data teams to launch insights-driven campaigns across email, SMS, in-app, and Seller Center surfaces.
+ Own key lifecycle channels, advocating for experimentation and testing frameworks, while optimizing performance through A/B and multivariate testing.
+ Define and track success metrics, using insights to drive iterative improvements across all lifecycle initiatives.
+ Partner with Product and CRM teams to scale marketing automation capabilities and unlock new communication tools or channels (as needed).
+ Act as a champion for seller needs, ensuring all journey communications are timely, personalized, and tied to real business outcomes.
**Who You Are**
+ A customer-obsessed marketer with a strong grasp of lifecycle strategy, user journeys, and behavior-driven communications.
+ A systems thinker who thrives in complexity and has experience designing structure in ambiguous scenarios.
+ Analytical by nature, with a strong bias toward measurement, experimentation, and ongoing iterations.
+ A skilled cross-functional leader with experience collaborating to influence without direct authority, building partnerships across diverse teams.
+ Passionate about storytelling that connects business value with seller motivations and outcomes.
**Minimum Qualifications**
+ 7+ years of experience in lifecycle marketing, CRM, or digital marketing, with a proven track record of driving cross-channel engagement programs.
+ Expertise with marketing automation tools and CRM platforms, such as HubSpot, Salesforce Marketing Cloud, Braze, or similar.
+ Exceptional analytical skills with demonstrated experience designing, interpreting tests, monitoring performance dashboards, and analyzing marketing KPIs.
+ Success in building and scaling personalized campaigns across email, SMS, push, or in-app channels.
+ Strong written and verbal communication skills, with the ability to simplify complex concepts and drive alignment across multiple teams.
**Nice to Have**
+ Experience in e-commerce, marketplaces, or B2B2C ecosystems.
+ Knowledge of seller, merchant, or small business personas and their unique needs within a platform.
+ Understanding of metadata tagging, personalization architecture, or behavioral targeting techniques.
+ Background in content strategy, designing user journeys, or crafting segmentation frameworks tailored to various cohorts or lifecycle stages.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
‎
‎br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>Hoboken, New Jersey US-10649:The annual salary range for this position is $108,000.00-$16,000.00
r>San Bruno, California US-08848:The annual salary range for this position is 117,000.00- 234,000.00
r>Bentonville, Arkansas US-09401:The annual salary range for this position is 90,000.00- 180,000.00
r> r> r> r> r> r> r> r> r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
**Primary Location.**
702 Sw 8Th St, Bentonville, AR 72716, United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

**Position Summary.**
**What you'll do.**
**The Senior Manager - Marketing Planning and Strategy** will be a pivotal role for the continued growth of Sam's Club. You will be a business owner for local marketing Campaigns, developing campaign strategy, driving membership acquisition, and ensuring a successful market entry, delivering and reporting against campaign goals and objectives and developing communications and content strategies. Reporting to the Director for Sam's Club Marketing, you will have experience working across multi-channel campaigns and be accustomed to working with complex cross-functional teams. No day is the same, so flexibility and the ability to think on your feet, find solutions and break down barriers is paramount.
**What you'll do:**
+ Develop and implement local marketing strategies that align with the company's overall goals and objectives while ensuring each strategy is tailored to each market's unique characteristics.
+ Collaborate cross-functionally with Membership, Channel Owners, Creative Teams and Insights team to bring the program to life, including strategy, content development, execution, measurement, and reporting.
+ Oversee event logistics, vendor coordination, and day-of-event management to ensure seamless execution.
+ Serve as the day-to-day contact for the lead agency to ensure all activations are coming to life in the local community.
+ Manage multiple aspects of various projects simultaneously, prioritizing tasks and meeting deadlines.
+ Work closely with cross-functional teams like Membership, Operations, and Real Estate to drive awareness, membership growth and sales for our retail locations.
+ Stay up to date on industry trends, best practices and the competitive landscape to identify opportunities for growth and improvement.
+ Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies.
+ Understanding of store design and layout: Knowledge of store design and layout is important to ensure the new club meets our Sams Club brand standards and provides an optimal shopping experience for customers.
+ Track and analyze membership acquisition metrics to measure campaign success and make data-driven decisions to optimize campaigns.
**What you'll bring:**
+ Proven track record in event marketing, strategic planning, and member acquisition.
+ Experience in direct or indirect retail marketing, including brand management; online/offline marketing; and managing vendor contracts and relationships.
+ Strong communication and project management skills: Effective communication and project management skills are essential for coordinating with cross-functional teams, including legal, real estate, construction, and store operations, to ensure timely and successful new club openings.
+ Experience in analyzing demographics, market trends, and competition to ensure successful location selection and go to market strategy.
+ Financial acumen to manage budgets and resources effectively to maximize ROI and achieve desired outcomes.
+ You understand key use cases across multiple marketing vehicles, including site, email, social, direct mail, TV and media integrations, and how they work together to create a cohesive campaign message.
+ Ability to work in a fast-paced environment, with the ability to prioritize tasks and meet deadlines.
+ Resourceful, self-starter with the ability to track down answers and resolve issues
+ Proven track record of success in developing and implementing effective local marketing campaigns and strategies.
+ Strong analytical and problem-solving skills, with the ability to track and measure the success of local marketing campaigns.
_The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process._
**Equal Opportunity Employer**
Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
**Who We Are**
As a most unique and forward-thinking retail employer, Sam's Club helps our members live better by providing them great value on the things they need - both for their businesses and their homes. Our clubs give members access to a wide selection of large-volume items at value prices. Each week, our more than 100,000 associates serve our members - in clubs, online and through mobile devices - across the U.S. and Puerto Rico. Working at Sam's Club means working behind the scenes of a unique retail operation. The decisions to best serve our members have a profound impact on millions of people. We look for people who can think creatively, make smart decisions, and anticipate future trends in retailing
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
‎
- Health benefits include medical, vision and dental coverage
‎br>- Financial benefits include 401(k), stock purchase and company-paid life insurance
r>- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r>- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
r>Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>The annual salary range for this position is $90,000.00-$180,000.00
r>Additional compensation includes annual or quarterly performance bonuses.
r> r> r> r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
**Primary Location.**
2101 Se Simple Savings Dr, Bentonville, AR , United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

**Position Summary.**
**What you'll do.**
**The Senior Manager - Marketing Planning and Strategy** will be a pivotal role for the continued growth of Sam's Club. You will be a business owner for local marketing Campaigns, developing campaign strategy, driving membership acquisition, and ensuring a successful market entry, delivering and reporting against campaign goals and objectives and developing communications and content strategies. Reporting to the Director for Sam's Club Marketing, you will have experience working across multi-channel campaigns and be accustomed to working with complex cross-functional teams. No day is the same, so flexibility and the ability to think on your feet, find solutions and break down barriers is paramount.
**What you'll do:**
+ Develop and implement local marketing strategies that align with the company's overall goals and objectives while ensuring each strategy is tailored to each market's unique characteristics.
+ Collaborate cross-functionally with Membership, Channel Owners, Creative Teams and Insights team to bring the program to life, including strategy, content development, execution, measurement, and reporting.
+ Oversee event logistics, vendor coordination, and day-of-event management to ensure seamless execution.
+ Serve as the day-to-day contact for the lead agency to ensure all activations are coming to life in the local community.
+ Manage multiple aspects of various projects simultaneously, prioritizing tasks and meeting deadlines.
+ Work closely with cross-functional teams like Membership, Operations, and Real Estate to drive awareness, membership growth and sales for our retail locations.
+ Stay up to date on industry trends, best practices and the competitive landscape to identify opportunities for growth and improvement.
+ Monitor and report on key performance indicators to measure the success of local marketing campaigns and strategies.
+ Understanding of store design and layout: Knowledge of store design and layout is important to ensure the new club meets our Sams Club brand standards and provides an optimal shopping experience for customers.
+ Track and analyze membership acquisition metrics to measure campaign success and make data-driven decisions to optimize campaigns.
**What you'll bring:**
+ Proven track record in event marketing, strategic planning, and member acquisition.
+ Experience in direct or indirect retail marketing, including brand management; online/offline marketing; and managing vendor contracts and relationships.
+ Strong communication and project management skills: Effective communication and project management skills are essential for coordinating with cross-functional teams, including legal, real estate, construction, and store operations, to ensure timely and successful new club openings.
+ Experience in analyzing demographics, market trends, and competition to ensure successful location selection and go to market strategy.
+ Financial acumen to manage budgets and resources effectively to maximize ROI and achieve desired outcomes.
+ You understand key use cases across multiple marketing vehicles, including site, email, social, direct mail, TV and media integrations, and how they work together to create a cohesive campaign message.
+ Ability to work in a fast-paced environment, with the ability to prioritize tasks and meet deadlines.
+ Resourceful, self-starter with the ability to track down answers and resolve issues
+ Proven track record of success in developing and implementing effective local marketing campaigns and strategies.
+ Strong analytical and problem-solving skills, with the ability to track and measure the success of local marketing campaigns.
_The above information has been designed to indicate the general nature and level of work performed in the role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to this job. The full Job Description can be made available as part of the hiring process._
**Equal Opportunity Employer**
Sam's Club is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.
**Who We Are**
As a most unique and forward-thinking retail employer, Sam's Club helps our members live better by providing them great value on the things they need - both for their businesses and their homes. Our clubs give members access to a wide selection of large-volume items at value prices. Each week, our more than 100,000 associates serve our members - in clubs, online and through mobile devices - across the U.S. and Puerto Rico. Working at Sam's Club means working behind the scenes of a unique retail operation. The decisions to best serve our members have a profound impact on millions of people. We look for people who can think creatively, make smart decisions, and anticipate future trends in retailing
At Sam's Club, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet!
‎
- Health benefits include medical, vision and dental coverage
‎br>- Financial benefits include 401(k), stock purchase and company-paid life insurance
r>- Paid time off benefits include PTO, parental leave, family care leave, bereavement, jury duty, and voting. You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r>- Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
r>Live Better U is a company paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>The annual salary range for this position is $90,000.00-$180,000.00
r>Additional compensation includes annual or quarterly performance bonuses.
r> r> r> r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
**Primary Location.**
2101 Se Simple Savings Dr, Bentonville, AR , United States of America
Walmart and its subsidiaries are committed to maintaining a drug-free workplace and has a no tolerance policy regarding the use of illegal drugs and alcohol on the job. This policy applies to all employees and aims to create a safe and productive work environment.
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

**Position Summary.**
**What you'll do.**
**Senior Manager,** **Marketing Strategy & Planning** **- Walmart Connect**
**About Walmart Connect**
Walmart Connect is redefining the retail media landscape by helping brands reach millions of Walmart's omnichannel customers at scale. Leveraging unmatched first-party data and innovative advertising solutions, we empower advertisers to drive measurable business outcomes while enhancing the customer experience.
**The Opportunity**
We're seeking a seasoned marketing leader to shape and drive the content strategy that supports the growth of **Emerging Brands** and **SMB advertisers** . In this highly visible role, you will play a critical part in Walmart Connect's efforts to attract, educate, and grow small and mid-sized suppliers and Marketplace sellers through retail media.
Sitting at the intersection of business strategy, storytelling, and go-to-market execution, you will build a scalable content foundation that strengthens brand trust, accelerates advertiser acquisition, and drives adoption of Walmart Connect solutions across the seller journey.
**You'll Make an Impact By:**
+ **Defining and leading the content marketing strategy** for Emerging Brands, aligning to advertiser acquisition goals, revenue growth, and WalmartConnect'sbroader business priorities.
+ **Architecting a full-funnel content ecosystem** that supports awareness, consideration, conversion, and retention across owned and paid channels (website, social, video, events, email, and media campaigns).
+ **Collaborating cross-functionally** with paid media, SEO, brand, partner marketing, product marketing, creative, and seller engagement teams to ensure consistent messaging and seamless content activation.
+ **Elevating thought leadership and brand positioning** through content that establishes Walmart Connect as a growth platform for SMBs and challenger brands.
+ **Operationalizing content development** through structured workflows, editorial planning, performance measurement, and a high creative bar.
+ **Using insights, platform data, and seller feedback** to inform messaging strategy, content prioritization, and ongoing optimization.
+ **Integrating market research and voice-of-customer insights** into content planning to ensure relevance, clarity, and impact.
**You'll Thrive in This Role If You:**
+ Are a **strategic thinker and content architect** who can translate complex business goals into compelling, scalable content programs.
+ Have a deep understanding of **SMB and DTC brand needs** , and a proven ability to deliver content that educates, inspires, and drives action.
+ Excel at **cross-functional leadership** and stakeholder collaboration in a matrixed, fast-paced environment.
+ Are a **performance-driven marketer** who uses data to drive decision-making and evolve content based on results.
+ Bring experience in **B2B, eCommerce, digital advertising, or retail media** , with a passion for supporting entrepreneurial growth.
**Preferred Qualifications**
+ 5-8 years of experience in content marketing, brand strategy, or go-to-market planning, preferably in B2B, digital media, or marketplace ecosystems.
+ Demonstrated success in developing and executing content strategies that drive acquisition, engagement, or product adoption at scale.
+ Strong editorial and storytelling skills with experience across formats-thought leadership, paid ads, case studies, guides, white papers, video, and more.
+ Experience leading content production across internal creative teams and agency partners.
+ Proficiency with CMS platforms, marketing automation tools, and analytics dashboards.
+ Solid understanding of digital and retail media advertising solutions.
+ Excellent written, verbal, and visual communication skills.
+ Structured, analytical, and highly strategic mindset.
At Walmart, we offer competitive pay as well as performance-based bonus awards and other great benefits for a happier mind, body, and wallet. Health benefits include medical, vision and dental coverage. Financial benefits include 401(k), stock purchase and company-paid life insurance. Paid time off benefits include PTO (including sick leave), parental leave, family care leave, bereavement, jury duty, and voting. Other benefits include short-term and long-term disability, company discounts, Military Leave Pay, adoption and surrogacy expense reimbursement, and more.
‎
‎br> r>You will also receive PTO and/or PPTO that can be used for vacation, sick leave, holidays, or other purposes. The amount you receive depends on your job classification and length of employment. It will meet or exceed the requirements of paid sick leave laws, where applicable.
r>For information about PTO, see .
r> r>Live Better U is a Walmart-paid education benefit program for full-time and part-time associates in Walmart and Sam's Club facilities. Programs range from high school completion to bachelor's degrees, including English Language Learning and short-form certificates. Tuition, books, and fees are completely paid for by Walmart.
r>Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms.
r>For information about benefits and eligibility, see One.Walmart ( .
r>The annual salary range for this position is $117,000.00-$234,000.00
r>Additional compensation includes annual or quarterly performance bonuses.
r>Additional compensation for certain positions may also include:
r> r>- Stock
r> r>**Minimum Qualifications.**
_Outlined below are the required minimum qualifications for this position. If none are listed, there are no minimum qualifications._
Bachelor's degree in Business, Marketing, Communications, or related field and 3 years' experience in marketing or related field OR 7 years'
experience in marketing or related field.
**Preferred Qualifications.**
_Outlined below are the optional preferred qualifications for this position. If none are listed, there are no preferred qualifications._
Leading cross-functional projects, Marketing or related field, Supervisory experience
Masters: Business Administration
**Primary Location.**
850 Cherry Avenue, San Bruno, CA , United States of America
Walmart, Inc. is an Equal Opportunity Employer- By Choice. We believe we are best equipped to help our associates, customers, and the communities we serve live better when we really know them. That means understanding, respecting, and valuing diversity- unique styles, experiences, identities, abilities, ideas and opinions- while being inclusive of all people.

**Work Location:**
Mount Laurel, New Jersey, United States of America
**Hours:**
40
**Pay Details:**
$86,840 - $139,360 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
**Line of Business:**
Marketing
**Job Description:**
As part of Marketing's U.S Consumer Lending Acquisition Team, the Marketing Planning Manager will lead the strategic planning and campaign needs for TD Bank's U.S. Credit Card portfolio. The role will focus on driving consideration, deepening relationships with existing Customers, and ensuring all direct marketing tactics are delivering profitable growth.
Operating in Agile Framework as a Pod Owner, the Marketing Planning Manager partners with key stakeholders to deliver complex, large-scale direct-to-consumer acquisition across the footprint through traditional channels (i.e. e-mail and direct mail), then represented owned digital properties (on-site and mobile app). The planner may support additional programs in paid digital channels or other consumer lending business lines (Residential Lending, Unsecured Personal Loans) as needed.
The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
**Depth & Scope:**
+ Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity
+ Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
+ Integrates knowledge of the enterprise sub-function's or business line's overarching strategy in developing solutions across multiple functions or operations
+ Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
+ Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists
+ Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity
+ Independently manages end-to-end functional programs
+ Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
+ Uses sophisticated analytical thought to exercise judgement and identify solutions
+ Impacts the achievement of sub-function or business line objectives within the area they are accountable for
+ Work is guided by policies and industry standards/methods
+ Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
+ Works autonomously as the lead and guides others within area of expertise
**Education & Experience:**
+ Undergraduate degree and/or equivalent relevant experience
+ 7+ years experience
+ Ability to work successfully as a member of a team and independently
+ Ability to handle confidential information with discretion
#LI-AMCBCorporate
**Preferred Skills:**
+ 4+ years of Financial Services Marketing, specifically Credit Card Acquisition or Engagement experience strongly preferred
+ Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines
+ Demonstrated experience direct-to-consumer and/or digital marketing campaigns, triggers, or journeys, including strategy, launch and post-implementation review
+ Analytical, big-picture thinker: experience building innovative test-and-learn strategies and evolving marketing program to best in class
+ Knowledge of current and emerging competitor and marketing trends in credit card marketing
+ Ability to contribute to strategic direction of their portfolio and provide advice and recommendation to senior leadership
+ Ability to make an impact, influence and achieve results with effective negotiation, problem-solving, decision making, and communication skills
+ Experience with project management tools and visual dashboards (Adobe Workfront, QuickBase and Jira a plus)
+ Experience operating in Pods/Agile environment (i.e. Scrum-Methodology or Kanban), a plus
+ Advanced proficiency with Excel (pivot tables and reporting, visuals, etc.) and PowerPoint
+ Strong relationship/influence skills and ability to work across many different areas of the bank
+ Organizational skills and ability to juggle multiple projects
+ Team player; positive energy and attitude
+ This role is a hybrid-position reporting four days a week in-office.
**Customer Accountabilities:**
+ Creates integrated marketing campaigns that meet business and marketing strategies and objectives
+ Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
+ Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
+ Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
+ Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
+ Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
+ Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
+ Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
+ Analyzes past results and makes recommendations to maximize return on investment
+ Evaluates effectiveness of in market activity - Post Implementation Review (including recommendations)
+ Tells our Story - effectively communicates the results and sells the value of marketing
+ Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
+ Navigates through roadblocks by engaging key stakeholders/sponsors
+ Leads multi-functional teams through the project
+ Tracks and manages budget against plan, meeting all financial reporting requirements
+ Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
+ Uses data combined with judgement and intuition to make recommendations and drive action
+ Utilizes data to tell our story and make recommendations that are simple and concise
+ Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems
**Shareholder Accountabilities:**
+ Prioritizes and manages own workload to meet service level requirements for service and productivity
+ Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
+ Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
+ Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
+ Protects the interests of the organization - identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
+ Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
+ Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
+ Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
+ Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
+ Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
+ Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
+ Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
**Employee/Team Accountabilities:**
+ Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
+ Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
+ Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
+ Participates in personal performance management and development activities, including cross training within own team
+ Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
+ Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
+ Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
+ Contributes to a fair, positive and equitable environment that supports a diverse workforce
+ Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
**Physical Requirements:**
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
+ Domestic Travel - Occasional
+ International Travel - Never
+ Performing sedentary work - Continuous
+ Performing multiple tasks - Continuous
+ Operating standard office equipment - Continuous
+ Responding quickly to sounds - Occasional
+ Sitting - Continuous
+ Standing - Occasional
+ Walking - Occasional
+ Moving safely in confined spaces - Occasional
+ Lifting/Carrying (under 25 lbs.) - Occasional
+ Lifting/Carrying (over 25 lbs.) - Never
+ Squatting - Occasional
+ Bending - Occasional
+ Kneeling - Never
+ Crawling - Never
+ Climbing - Never
+ Reaching overhead - Never
+ Reaching forward - Occasional
+ Pushing - Never
+ Pulling - Never
+ Twisting - Never
+ Concentrating for long periods of time - Continuous
+ Applying common sense to deal with problems involving standardized situations - Continuous
+ Reading, writing and comprehending instructions - Continuous
+ Adding, subtracting, multiplying and dividing - Continuous
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
**Who We Are:**
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.
**Our Total Rewards Package**
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more ( Information:**
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
**Colleague Development**
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.
**Training & Onboarding**
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
**Interview Process**
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
**Accommodation**
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.

**Work Location:**
Mount Laurel, New Jersey, United States of America
**Hours:**
40
**Pay Details:**
$86,840 - $139,360 USD
TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, geographic location, and other specific business and organizational needs.
As a candidate, you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.
**Line of Business:**
Marketing
**Job Description:**
As part of Marketing's U.S Consumer Lending Acquisition Team, the Marketing Planning Manager will lead the strategic planning and campaign needs for TD Bank's U.S. Credit Card portfolio. The role will focus on driving consideration, deepening relationships with existing Customers, and ensuring all direct marketing tactics are delivering profitable growth.
Operating in Agile Framework as a Pod Owner, the Marketing Planning Manager partners with key stakeholders to deliver complex, large-scale direct-to-consumer acquisition across the footprint through traditional channels (i.e. e-mail and direct mail), then represented owned digital properties (on-site and mobile app). The planner may support additional programs in paid digital channels or other consumer lending business lines (Residential Lending, Unsecured Personal Loans) as needed.
The Marketing Planning Manager is accountable for independently developing, implementing and leading cross-functional strategy planning to support moderately complex Marketing portfolios. This position will work closely with the line of business and members of the Marketing team to develop marketing strategies and plans; understands market and growth drivers as well as grows value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans.
**Depth & Scope:**
+ Marketing advisor for a business, typically leading or contributing on projects of moderate scope and complexity
+ Highly seasoned professional role requiring substantial knowledge/expertise in a complex field and knowledge of broader related areas
+ Integrates knowledge of the enterprise sub-function's or business line's overarching strategy in developing solutions across multiple functions or operations
+ Interprets internal/external business challenges and the industry environment, recommends course of action and best practices to improve products, processes or services
+ Acts as a technical expert/lead integrating cross-function understanding within their own field of specialty; may manage team(s) of related specialists
+ Leads cross-functional teams or projects with significant resource requirements, risk and/or complexity
+ Independently manages end-to-end functional programs
+ Solves or may lead others to solve complex problems; leads efforts or partners with others to develop new solutions
+ Uses sophisticated analytical thought to exercise judgement and identify solutions
+ Impacts the achievement of sub-function or business line objectives within the area they are accountable for
+ Work is guided by policies and industry standards/methods
+ Communicates difficult concepts; converts information to compelling business context and advice; influences and gains alignment across increasingly senior stakeholders
+ Works autonomously as the lead and guides others within area of expertise
**Education & Experience:**
+ Undergraduate degree and/or equivalent relevant experience
+ 7+ years experience
+ Ability to work successfully as a member of a team and independently
+ Ability to handle confidential information with discretion
#LI-AMCBCorporate
**Preferred Skills:**
+ 4+ years of Financial Services Marketing, specifically Credit Card Acquisition or Engagement experience strongly preferred
+ Demonstrated experience working with multiple external partners, agencies, and business lines to achieve campaign objectives and meet deadlines
+ Demonstrated experience direct-to-consumer and/or digital marketing campaigns, triggers, or journeys, including strategy, launch and post-implementation review
+ Analytical, big-picture thinker: experience building innovative test-and-learn strategies and evolving marketing program to best in class
+ Knowledge of current and emerging competitor and marketing trends in credit card marketing
+ Ability to contribute to strategic direction of their portfolio and provide advice and recommendation to senior leadership
+ Ability to make an impact, influence and achieve results with effective negotiation, problem-solving, decision making, and communication skills
+ Experience with project management tools and visual dashboards (Adobe Workfront, QuickBase and Jira a plus)
+ Experience operating in Pods/Agile environment (i.e. Scrum-Methodology or Kanban), a plus
+ Advanced proficiency with Excel (pivot tables and reporting, visuals, etc.) and PowerPoint
+ Strong relationship/influence skills and ability to work across many different areas of the bank
+ Organizational skills and ability to juggle multiple projects
+ Team player; positive energy and attitude
+ This role is a hybrid-position reporting four days a week in-office.
**Customer Accountabilities:**
+ Creates integrated marketing campaigns that meet business and marketing strategies and objectives
+ Gathers, integrates and interprets existing views of the target audience, including demographic, attitudinal, and behavioral data to create campaign kick offs and briefs
+ Translates marketing objectives and consumer insights into communication strategy (benefit, offer, reason to believe RTB or proof points)
+ Creates or contributes to an inspiring creative brief for media and creative agencies, evaluates creative campaigns and media strategies based on their impact on customer behavior
+ Understands role of different media options and their impact on achieving marketing objectives, and oversees flawless execution of tactical media and creative plans
+ Leads/interfaces and contributes to cross-functional marketing teams to deliver all elements of campaigns including, targeted and channel marketing
+ Develops marketing strategies and plans; understands market and growth drivers, creates a vision of market, channel, and segment potential, develops value propositions and proof points that further our competitive advantage, and translates business strategies into marketing plans
+ Delivers and monitors results; ensures stated objectives are delivered on plan (monitor/early indicators) and where required, takes corrective actions to achieve targets
+ Analyzes past results and makes recommendations to maximize return on investment
+ Evaluates effectiveness of in market activity - Post Implementation Review (including recommendations)
+ Tells our Story - effectively communicates the results and sells the value of marketing
+ Utilizes the best practices to manage projects in the most effective way (on time, on target, on budget) from initiation to completion
+ Navigates through roadblocks by engaging key stakeholders/sponsors
+ Leads multi-functional teams through the project
+ Tracks and manages budget against plan, meeting all financial reporting requirements
+ Focuses and defines the problem to solve, engages resources across functional boundaries to gather data and insight, draws insight from data, making correlations and connections to deliver meaning from disparate sources of data
+ Uses data combined with judgement and intuition to make recommendations and drive action
+ Utilizes data to tell our story and make recommendations that are simple and concise
+ Builds innovative solutions; actively contributes to driving the spirit innovation among the team, brings external thinking/ideas to problems
**Shareholder Accountabilities:**
+ Prioritizes and manages own workload to meet service level requirements for service and productivity
+ Adheres to enterprise frameworks or methodologies that relate to activities for respective business area(s)
+ Ensures respective programs/policies/practices are well managed, meet business needs, comply with internal and external requirements, and align with business priorities
+ Consistently exercises discretion in managing correspondence, information and all matters of confidentiality; escalates issues where appropriate
+ Protects the interests of the organization - identifies and manages risks, and ensures the prompt and thorough resolution of escalated non-standard, high risk issues
+ Conducts internal and external research projects; supports the development/delivery of presentations/communications to management or broader audience
+ Conducts meaningful analysis at the functional or enterprise level using results to draw conclusions, make recommendations, assess the effectiveness of programs/policies/practices
+ Monitors service, productivity and assesses efficiency levels within own function and implements continuous process/performance improvements where opportunities exist
+ Applies subject matter expertise in the discipline, provides guidance, assistance and direction to others
+ Actively manages relationships within and across various business lines, corporate and/or control functions and ensures alignment with enterprise and/or regulatory requirements
+ Keeps abreast of emerging issues, trends, and evolving regulatory requirements and assesses potential impacts
+ Maintains a culture of risk management and control, supported by effective processes in alignment with risk appetite
**Employee/Team Accountabilities:**
+ Participates fully as a member of the team, supports a positive work environment that promotes service to the business, quality, innovation and teamwork and ensures timely communication of issues/points of interest
+ Provides thought leadership and/or industry knowledge for own area of expertise in own area and participates in knowledge transfer within the team and business unit
+ Keeps current on emerging trends/developments and grows knowledge of the business, related tools and techniques
+ Participates in personal performance management and development activities, including cross training within own team
+ Keeps others informed and up-to-date about the status/progress of projects and/or all relevant or useful information related to day-to-day activities
+ Contributes to team development of skills and capabilities through mentorship of others, by sharing knowledge and experiences and leveraging best practices
+ Leads, motivates and develops relationships with internal and external business partners/stakeholders to develop productive working relationships
+ Contributes to a fair, positive and equitable environment that supports a diverse workforce
+ Acts as a brand ambassador for your business area/function and the bank, both internally and/or externally
**Physical Requirements:**
Never: 0%; Occasional: 1-33%; Frequent: 34-66%; Continuous: 67-100%
+ Domestic Travel - Occasional
+ International Travel - Never
+ Performing sedentary work - Continuous
+ Performing multiple tasks - Continuous
+ Operating standard office equipment - Continuous
+ Responding quickly to sounds - Occasional
+ Sitting - Continuous
+ Standing - Occasional
+ Walking - Occasional
+ Moving safely in confined spaces - Occasional
+ Lifting/Carrying (under 25 lbs.) - Occasional
+ Lifting/Carrying (over 25 lbs.) - Never
+ Squatting - Occasional
+ Bending - Occasional
+ Kneeling - Never
+ Crawling - Never
+ Climbing - Never
+ Reaching overhead - Never
+ Reaching forward - Occasional
+ Pushing - Never
+ Pulling - Never
+ Twisting - Never
+ Concentrating for long periods of time - Continuous
+ Applying common sense to deal with problems involving standardized situations - Continuous
+ Reading, writing and comprehending instructions - Continuous
+ Adding, subtracting, multiplying and dividing - Continuous
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required. The listed or specified responsibilities & duties are considered essential functions for ADA purposes.
**Who We Are:**
TD is one of the world's leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day, we deliver legendary customer experiences to over 27 million households and businesses in Canada, the United States and around the world. More than 95,000 TD colleagues bring their skills, talent, and creativity to the Bank, those we serve, and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers, communities and colleagues.
TD is deeply committed to being a leader in customer experience, that is why we believe that all colleagues, no matter where they work, are customer facing. As we build our business and deliver on our strategy, we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether you've got years of banking experience or are just starting your career in financial services, we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs, we're here to support you towards your goals. As an organization, we keep growing - and so will you.
**Our Total Rewards Package**
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial, physical and mental well-being goals. Total Rewards at TD includes base salary and variable compensation/incentive awards (e.g., eligibility for cash and/or equity incentive awards, generally through participation in an incentive plan) and several other key plans such as health and well-being benefits, savings and retirement programs, paid time off (including Vacation PTO, Flex PTO, and Holiday PTO), banking benefits and discounts, career development, and reward and recognition. Learn more ( Information:**
We're delighted that you're considering building a career with TD. Through regular development conversations, training programs, and a competitive benefits plan, we're committed to providing the support our colleagues need to thrive both at work and at home.
**Colleague Development**
If you're interested in a specific career path or are looking to build certain skills, we want to help you succeed. You'll have regular career, development, and performance conversations with your manager, as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience, or you want to coach and inspire your colleagues, there are many different career paths within our organization at TD - and we're committed to helping you identify opportunities that support your goals.
**Training & Onboarding**
We will provide training and onboarding sessions to ensure that you've got everything you need to succeed in your new role.
**Interview Process**
We'll reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.
**Accommodation**
TD Bank is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, status as a protected veteran or any other characteristic protected under applicable federal, state, or local law.
If you are an applicant with a disability and need accommodations to complete the application process, please email TD Bank US Workplace Accommodations Program at . Include your full name, best way to reach you and the accommodation needed to assist you with the applicant process.
Federal law prohibits job discrimination based on race, color, sex, sexual orientation, gender identity, national origin, religion, age, equal pay, disability and genetic information.