2,315 Marketing Researcher jobs in the United States
Marketing Insights Researcher
Posted 2 days ago
Job Viewed
Job Description
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
Required Skills:
- Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
- Responsible for framing strategy decisions, driving alignment, and unblocking progress ensuring the right conversations are happening and marketing is set up to succeed
- Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
- Translate research findings into actionable insights with clear recommendations
- Producing highly effective communication that motivates people to apply learnings in marketing and across the organization
Minimum Qualifications:
- Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
- Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
- Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments
Preferred Qualifications:
- 12+ years of research experience
- Experience in the technology space
- Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
- Experience with hardware, consumer packaged goods, or other physical products
- Experience in brand building and brand strategy development
- Experience thinking holistically/creatively in addition to technically/analytically
- Experience collaborating proactively and effectively with a broad variety of partners
Public Compensation: $160,000/year to $219,000/year + bonus + equity + benefits
Industry: Internet
Equal Opportunity: Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
Marketing Insights Researcher
Posted 7 days ago
Job Viewed
Job Description
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
Responsibilities- Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
- Responsible for framing strategy decisions, driving alignment, and unblocking progress ensuring the right conversations are happening and marketing is set up to succeed
- Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail and channel strategy
- Translate research findings into actionable insights with clear recommendations
- Producing highly effective communication that motivates people to apply learnings in marketing and across the organization
- Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
- Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
- Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments
- 12+ years of research experience
- Experience in the technology space
- Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
- Experience with hardware, consumer packaged goods, or other physical products
- Experience in brand building and brand strategy development
- Experience thinking holistically/creatively in addition to technically/analytically
- Experience collaborating proactively and effectively with a broad variety of partners
$160,000/year to $219,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.
Marketing Insights Researcher
Posted 3 days ago
Job Viewed
Job Description
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
**Required Skills:**
Marketing Insights Researcher Responsibilities:
1. Identify opportunities and develop the learning agendas (in collaboration with other functions such as User Experience Research (UXR), Data Science, Creative) to support progress on business goals
2. Responsible for framing strategy decisions, driving alignment, and unblocking progress - ensuring the right conversations are happening and marketing is set up to succeed
3. Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing and brand strategies, campaign development, product development, retail amd channel strategy
4. Translate research findings into actionable insights with clear recommendations
5. producing highly effective communication that motivates people to apply learnings in marketing and across the organization
**Minimum Qualifications:**
Minimum Qualifications:
6. Research Expertise: 8+ years of research experience. Mastery of qualitative and quantitative methods, with the ability to apply them in a business context to inform decision-making
7. Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
8. Strategic Leadership: Resolves ambiguity, drives cross-functional alignment. Experience convening stakeholders and drive decision making in ambiguous or evolving contexts. Track record of thriving in time-sensitive environments
**Preferred Qualifications:**
Preferred Qualifications:
9. 12+ years of research experience
10. Experience in the technology space
11. Experience in leading insights-focused campaigns/product launches from definition to execution, driving impact and influencing product and marketing decision-making
12. Experience with hardware, consumer packaged goods, or other physical products
13. Experience in brand building and brand strategy development
14. Experience thinking holistically/creatively in addition to technically/analytically
15. Experience collaborating proactively and effectively with a broad variety of partners
**Public Compensation:**
$160,000/year to $219,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
Marketing Insights Researcher: Facebook
Posted 3 days ago
Job Viewed
Job Description
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.We are seeking a Marketing Insights Researcher to join our Outbound Brand team, working with our marketing organization to shape how people realize the promise of Facebook. The marketing team is tasked with identifying ways to evolve our marketing practice, bringing our promise to people in multiple ways wherever they are. The focus of this role is to help them figure out how to deliver our message across a wide variety of channels, how to identify mutually beneficial partnerships that build our brand in ways that align with our strategy, and how to create synergies across these so they are cumulative to consumers. While we do run campaigns, more of our work is meeting people where they are in resourceful and evergreen ways and you will help create and optimize this system. A successful Marketing Insights person in this role has identified gaps where a brand is and where it wants to be and figured out what partnerships can deliver that, and then help activate the idea. You are an experienced researcher who uses your craft to make things happen.
**Required Skills:**
Marketing Insights Researcher: Facebook Responsibilities:
1. Develop the learning agendas to support progress on business goals
2. Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
3. Translate research findings into actionable insights with clear recommendations
4. producing highly effective communication that motivates people to apply learnings in marketing and across the organization
**Minimum Qualifications:**
Minimum Qualifications:
5. Research Expertise: 5+ years of research experience. High degree of qualitative and quantitative research expertise, with a background applying it in a business context to drive decision-making and raise relevance of new opportunities
6. Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
7. Strategic skills: Experience building strategies for brands. Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance
8. Highly Curious & Strategic Thinker: You always think of the key questions we need to solve for and how answering these can move the business forward. You are skilled at identifying opportunities and thinking outside the box
9. Experience of working effectively within a changing environment, and pivoting to the areas of greatest opportunity. This is like running a small business, with limited resources
10. You have implemented big marketing efforts through channels without "television ads." You have demonstrated experience with a wide variety of alternative marketing tactics
**Preferred Qualifications:**
Preferred Qualifications:
11. Experience working with multi-channel marketing that integrates communications to alternative marketing to on-platform integrations to creator driven programming to classic ads/marketing
12. 3+ years working at an agency that does alternative marketing (such as an agency that does brand activations, partnerships, "IRL" real life integrations, influencer/creator led strategies etc)
13. In-depth knowledge on how to identify/implement partnerships, social, and/or activation marketing
**Public Compensation:**
$138,000/year to $188,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
Marketing Insights Researcher: Facebook
Posted 6 days ago
Job Viewed
Job Description
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full-stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.We are seeking a Marketing Insights Researcher to join our Outbound Brand team, working with our marketing organization to shape how people realize the promise of Facebook. The marketing team is tasked with identifying ways to evolve our marketing practice, bringing our promise to people in multiple ways wherever they are. The focus of this role is to help them figure out how to deliver our message across a wide variety of channels, how to identify mutually beneficial partnerships that build our brand in ways that align with our strategy, and how to create synergies across these so they are cumulative to consumers. While we do run campaigns, more of our work is meeting people where they are in resourceful and evergreen ways and you will help create and optimize this system. A successful Marketing Insights person in this role has identified gaps where a brand is and where it wants to be and figured out what partnerships can deliver that, and then help activate the idea. You are an experienced researcher who uses your craft to make things happen.
**Required Skills:**
Marketing Insights Researcher: Facebook Responsibilities:
1. Develop the learning agendas to support progress on business goals
2. Design and execute quantitative and qualitative research to support decision-making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
3. Translate research findings into actionable insights with clear recommendations
4. producing highly effective communication that motivates people to apply learnings in marketing and across the organization
**Minimum Qualifications:**
Minimum Qualifications:
5. Research Expertise: 5+ years of research experience. High degree of qualitative and quantitative research expertise, with a background applying it in a business context to drive decision-making and raise relevance of new opportunities
6. Marketing Expertise: Proven expertise in shaping insights-driven marketing campaigns and product launches from definition to execution, with a focus on shaping strategy, driving alignment, and delivering business outcomes
7. Strategic skills: Experience building strategies for brands. Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance
8. Highly Curious & Strategic Thinker: You always think of the key questions we need to solve for and how answering these can move the business forward. You are skilled at identifying opportunities and thinking outside the box
9. Experience of working effectively within a changing environment, and pivoting to the areas of greatest opportunity. This is like running a small business, with limited resources
10. You have implemented big marketing efforts through channels without "television ads." You have demonstrated experience with a wide variety of alternative marketing tactics
**Preferred Qualifications:**
Preferred Qualifications:
11. Experience working with multi-channel marketing that integrates communications to alternative marketing to on-platform integrations to creator driven programming to classic ads/marketing
12. 3+ years working at an agency that does alternative marketing (such as an agency that does brand activations, partnerships, "IRL" real life integrations, influencer/creator led strategies etc)
13. In-depth knowledge on how to identify/implement partnerships, social, and/or activation marketing
**Public Compensation:**
$138,000/year to $188,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
Marketing Researcher
Posted 10 days ago
Job Viewed
Job Description
Marketing Researcher
The Market Researcher evaluates how our audiences interact with our services, programs, and our competitors. Data is collected about target audiences, enrollment trends, admissions events, and other services utilizing primary & secondary research applications. Methods used range from analyzing industry reports, peer-review studies, etc. to designing surveys, polls, focus groups and similar tools. Results are then summarized and reported in a meaningful way to address strategic goals. Duties also include ad hoc general research and reporting projects as needed to support the Marketing Strategist and Advertising and Marketing Director.
Gather Research
Gather and process research data on consumers, and current market conditions in higher education or other related ministries. For higher education, studying current enrollment trends, demographic information, as well as geographic information for our competitors in the college and university sector. Provide this information to the marketing strategist as requested so they can create effective and targeted campaigns.
Process Data
Convert complex amounts of data and findings into understandable tables, graphs, and written reports. Use marketing software to create dashboards with information that is used by the marketing strategist to develop specific campaigns. This data will also be given to the master clients as they learn more about their company's data.
Survey Development and Reporting
Craft surveys for events held for our clients. Determine what is needed for those surveys and give recommendations to the client for the survey. Work with the Digital Media department to send out the email for the survey to the correct audience. Gather and interpret the data received from those surveys into a report that is easy for the client to understand and make decisions from.
Campaign Reporting
Review any analytics from campaigns and provide reports on how the campaign performed. Also use survey results to report post-campaign on what tactics were successful and which ones were not successful. Give recommendations based on data for future campaigns.
FLSA Status - Scanning (Non-exempt)
Education
Required Education: Bachelor's Degree - Business Preferred Education: MBA - Marketing
Work Experience
Required Experience: 1+ years in market research Preferred Experience: 2+ years in market research
Physical Requirements and Skills
Data Interpretations, Data Reporting, Microsoft Office, Operating Office Equipment, Oral Presentation, Survey Software
Marketing Researcher
Posted 24 days ago
Job Viewed
Job Description
Marketing Researcher
The Market Researcher evaluates how our audiences interact with our services, programs, and our competitors. Data is collected about target audiences, enrollment trends, admissions events, and other services utilizing primary & secondary research applications. Methods used range from analyzing industry reports, peer-review studies, etc. to designing surveys, poles, focus groups and similar tools. Results are then summarized and reported in a meaningful way to address strategic goals. Duties also include ad hoc general research and reporting projects as needed to support the Marketing Strategist and Advertising and Marketing Director.
Gather Research
Gather and process research data on consumers, and current market conditions in higher education or other related ministries. For higher education, studying current enrollment trends, demographic information, as well as geographic information for our competitors in the college and university sector. Provide this information to the marketing strategist as requested so they can create effective and targeted campaigns.
Process Data
Convert complex amounts of data and findings into understandable tables, graphs, and written reports. Use marketing software to create dashboards with information that is used by the marketing strategist to develop specific campaigns. This data will also be given to the master clients as they learn more about their company's data.
Survey Development and Reporting
Craft surveys for events held for our clients. Determine what is needed for those surveys and give recommendations to the client for the survey. Work with the Digital Media department to send out the email for the survey to the correct audience. Gather and interpret the data received from those surveys into a report that is easy for the client to understand and make decisions from.
Campaign Reporting
Review any analytics from campaigns and provide reports on how the campaign performed. Also use survey results to report post-campaign on what tactics were successful and which ones were not successful. Give recommendations based on data for future campaigns.
FLSA Status - Scanning (Non-exempt)
Education
Required Education:
Bachelor's Degree - BusinessPreferred Education:MBA - Marketing
Work Experience
Required Experience:
1+ years in market researchPreferred Experience:2+ years in market research
Physical Requirements and Skills
Data Interpretations, Data Reporting, Microsoft Office, Operating Office Equipment, Oral Presentation, Survey Software
Ideal candidates must be born-again Christians and must be dedicated to training young people for serving God; and must desire to educate students based on biblical values and be committed to excellence as a Christian educator who glorifies Christ as the source of all wisdom and knowledge. Applicants must agree with Pensacola Christian College's Mission, Purpose & Objectives, Doctrinal Position, Philosophy of Education, and Faculty & Staff Commitments. We reserve the right to fill this role at a higher/lower grade level based on ministry needs. An assessment may be required to be considered for this position.
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Marketing Insights Researcher - Public Affairs
Posted 5 days ago
Job Viewed
Job Description
Summary:
We're seeking a marketing researcher to play an integral role in producing breakthrough messaging, creative and content that helps support Facebook's communications and policy. In order to do this, you will conduct market research to understand the perspective of critical stakeholder audiences. Then you will work with a tight, cross-functional team to help translate audience insights into marketing / communications strategy and execution.
Required Skills:
Marketing Insights Researcher - Public Affairs Responsibilities:
-
Design and execute quantitative and qualitative research to support the Facebook company's Public Affairs marketing team
-
Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights
-
Test and refine the effectiveness of creative executions and campaigns
Minimum Qualifications:
Minimum Qualifications:
-
8+ years of qualitative and quantitative primary research experience
-
Experience working on political campaigns or public affairs issues
-
Experience executing full-cycle research from survey design, discussion guide creation, and reporting
-
Experience designing the right methodological approaches to answer questions and proven experience defending insights and approaches
-
Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and measuring effectiveness
-
Demonstrated experience with clear written communication and storytelling skills
-
Experience distilling insights into deliverables that creative teams can use to drive tactics (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks)
Public Compensation:
$138,000/year to $188,000/year + bonus + equity + benefits
Industry: Internet
Equal Opportunity:
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at
Marketing Insights Researcher - Public Affairs
Posted 5 days ago
Job Viewed
Job Description
We're seeking a marketing researcher to play an integral role in producing breakthrough messaging, creative and content that helps support Facebook's communications and policy. In order to do this, you will conduct market research to understand the perspective of critical stakeholder audiences. Then you will work with a tight, cross-functional team to help translate audience insights into marketing / communications strategy and execution.
Marketing Insights Researcher - Public Affairs Responsibilities
- Design and execute quantitative and qualitative research to support the Facebook company's Public Affairs marketing team
- Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights
- Test and refine the effectiveness of creative executions and campaigns
- 8+ years of qualitative and quantitative primary research experience
- Experience working on political campaigns or public affairs issues
- Experience executing full-cycle research from survey design, discussion guide creation, and reporting
- Experience designing the right methodological approaches to answer questions and proven experience defending insights and approaches
- Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and measuring effectiveness
- Demonstrated experience with clear written communication and storytelling skills
- Experience distilling insights into deliverables that creative teams can use to drive tactics (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks)
For those who live in or expect to work from California if hired for this position, please click here for additional information.
About Meta
Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today-beyond the constraints of screens, the limits of distance, and even the rules of physics.
138 000 USD/year to 188 000 USD/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Equal Employment Opportunity
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here .
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form .
Marketing Insights Researcher - Public Affairs
Posted 9 days ago
Job Viewed
Job Description
We're seeking a marketing researcher to play an integral role in producing breakthrough messaging, creative and content that helps support Facebook's communications and policy. In order to do this, you will conduct market research to understand the perspective of critical stakeholder audiences. Then you will work with a tight, cross-functional team to help translate audience insights into marketing / communications strategy and execution.
Responsibilities- Design and execute quantitative and qualitative research to support the Facebook company's Public Affairs marketing team
- Guide positioning, messaging, creative briefs, marketing and communications strategy based on consumer insights
- Test and refine the effectiveness of creative executions and campaigns
- 8+ years of qualitative and quantitative primary research experience
- Experience working on political campaigns or public affairs issues
- Experience executing full-cycle research from survey design, discussion guide creation, and reporting
- Experience designing the right methodological approaches to answer questions and proven experience defending insights and approaches
- Experience working on integrated marketing campaigns, especially digital. This includes informing campaign strategy, creative development, and measuring effectiveness
- Demonstrated experience with clear written communication and storytelling skills
- Experience distilling insights into deliverables that creative teams can use to drive tactics (i.e. frames, positioning, messaging) and clear outputs (memos, creative briefs, decks)
$138,000/year to $188,000/year + bonus + equity + benefits
Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Meta is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, reproductive health decisions, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics. You may view our Equal Employment Opportunity notice here.
Meta is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, fill out the Accommodations request form.