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Showing 96 Marketing Specialist jobs in Indianapolis
Digital Marketing Specialist
46202 Indianapolis, Indiana
System One
Posted 1 day ago
Job Viewed
Job Description
Digital Marketing Specialist
**Employment Type:** Full Time
**Date Posted:** 9/29/2025
**Location:** Remote (Based in the U.S.)
**Pay Range:** Negotiable
**Job Number:** JO-
**Primary Function**
We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.
Payrate: $90-100k
**Duties & Responsibilities**
+ Manage and execute updates and revisions to existing landing pages.
+ Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.
+ Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.
+ Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.
+ Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.
+ Communicate test results, performance insights, and recommendations to stakeholders.
+ Ensure all activities are conducted in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.
+ Hands-on experience with A/B testing methodologies and tools.
+ Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).
+ Proficiency in Adobe Experience Manager
+ Strong analytical, problem-solving, and communication skills.
+ Ability to collaborate effectively with cross-functional teams.
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
**Education & Experience**
+ Bachelor's degree or equivalent experience.
+ 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.
+ Proven experience in developing, managing, and optimizing landing pages.
**To Apply**
Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.
**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
**Global HQ**
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
**Employment Type:** Full Time
**Date Posted:** 9/29/2025
**Location:** Remote (Based in the U.S.)
**Pay Range:** Negotiable
**Job Number:** JO-
**Primary Function**
We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.
Payrate: $90-100k
**Duties & Responsibilities**
+ Manage and execute updates and revisions to existing landing pages.
+ Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.
+ Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.
+ Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.
+ Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.
+ Communicate test results, performance insights, and recommendations to stakeholders.
+ Ensure all activities are conducted in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.
+ Hands-on experience with A/B testing methodologies and tools.
+ Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).
+ Proficiency in Adobe Experience Manager
+ Strong analytical, problem-solving, and communication skills.
+ Ability to collaborate effectively with cross-functional teams.
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
**Education & Experience**
+ Bachelor's degree or equivalent experience.
+ 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.
+ Proven experience in developing, managing, and optimizing landing pages.
**To Apply**
Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.
**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
**Global HQ**
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
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0
Digital Marketing Specialist
46204 Indianapolis, Indiana
$70000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client, a thriving e-commerce innovator, is seeking a creative and data-driven Digital Marketing Specialist to join their fully remote marketing department. This role is essential for driving online visibility, engagement, and conversion through a variety of digital channels. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, content strategy, and analytics. You will collaborate with a remote team to execute impactful digital campaigns.
Responsibilities:
Required Qualifications:
This is a fully remote position, offering the flexibility to work from any location within the US. Our client provides a collaborative and innovative work environment, with opportunities for professional growth. If you are passionate about digital marketing and eager to contribute to a dynamic online presence, apply today.
Responsibilities:
- Develop and implement comprehensive digital marketing strategies to enhance brand awareness and generate leads.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Create, curate, and manage engaging content for social media platforms, blog, and other digital channels.
- Plan and execute paid advertising campaigns across platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Analyze website traffic and campaign performance using tools such as Google Analytics, SEMrush, and Hootsuite.
- Monitor social media trends and competitor activities to identify new opportunities.
- Collaborate with designers and content creators to produce compelling marketing materials.
- Track, measure, and report on the effectiveness of all digital marketing initiatives.
- Optimize user journeys and conversion funnels on the company website.
- Stay updated with the latest digital marketing trends, tools, and best practices.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of experience in digital marketing, with a proven track record of success.
- Strong knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency in Google Analytics, Google Ads, and other relevant marketing platforms.
- Experience with social media management tools and content management systems (CMS).
- Excellent written and verbal communication skills, with a knack for creative storytelling.
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Self-motivated, detail-oriented, and able to manage multiple projects simultaneously in a remote setting.
- Experience with A/B testing and conversion rate optimization (CRO).
- Graphic design or video editing skills are a plus.
This is a fully remote position, offering the flexibility to work from any location within the US. Our client provides a collaborative and innovative work environment, with opportunities for professional growth. If you are passionate about digital marketing and eager to contribute to a dynamic online presence, apply today.
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1
Digital Marketing Specialist
46204 Indianapolis, Indiana
$68000 Annually
WhatJobs
Posted 22 days ago
Job Viewed
Job Description
Our client is seeking a creative and results-driven Digital Marketing Specialist to lead their online presence initiatives. This role offers the flexibility of remote work, allowing you to strategize and execute digital campaigns from anywhere. You will be responsible for developing and implementing comprehensive digital marketing strategies to enhance brand awareness, drive website traffic, and generate leads. This is an excellent opportunity to leverage your expertise in SEO, SEM, social media, content marketing, and email marketing to achieve tangible business outcomes. You will work closely with the marketing team to ensure brand consistency and campaign effectiveness.
Responsibilities:
Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Create engaging and relevant content for blog posts, social media updates, email newsletters, and website copy.
- Manage social media accounts, fostering community engagement and brand advocacy.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
- Identify target audiences and develop tailored marketing messages.
- Collaborate with design and content teams to create compelling marketing assets.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
- Monitor online competitor activities and industry trends.
- Contribute to website design and user experience improvements from a marketing perspective.
- Manage marketing budgets effectively to achieve campaign objectives.
- Test and iterate on campaign strategies to continuously improve performance.
- Foster a collaborative and innovative approach to digital marketing.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience as a Digital Marketing Specialist or similar role.
- Strong understanding of SEO, SEM, content marketing, social media marketing, and email marketing principles.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to analyze data and translate it into actionable strategies.
- Strong organizational and project management skills, with the ability to manage multiple projects remotely.
- Experience with A/B testing and conversion rate optimization.
- Familiarity with CRM systems is a plus.
- Adaptable and able to thrive in a fast-paced, remote work environment.
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2
Senior Digital Marketing Specialist
46204 Indianapolis, Indiana
$70000 Annually
WhatJobs
Posted 18 days ago
Job Viewed
Job Description
Our client is seeking a creative and data-driven Senior Digital Marketing Specialist to join their dynamic marketing team. This is a fully remote position, allowing you to contribute to our client's success from anywhere in the US. You will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing. The ideal candidate will have a proven track record of driving engagement, generating leads, and optimizing campaign performance. Key responsibilities include analyzing campaign data, identifying trends, and providing actionable insights to improve ROI. You will manage budgets, conduct market research, and stay abreast of the latest digital marketing trends and technologies. Collaboration with the design and content teams to create compelling marketing materials is also a crucial aspect of this role. We are looking for an individual with excellent analytical skills, a strong understanding of marketing analytics tools (e.g., Google Analytics, Adobe Analytics), and a passion for digital innovation. Superior communication and presentation skills are essential for reporting on campaign performance to stakeholders. This role requires self-motivation, strong organizational abilities, and the capacity to manage multiple projects simultaneously in a remote setting. If you are a strategic thinker with a flair for creative marketing, we encourage you to apply.
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3
Sports Marketing Specialist
46204 Indianapolis, Indiana
$70000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic sports organization, is seeking a creative and results-oriented Sports Marketing Specialist to join their team in **Indianapolis, Indiana, US**. This role is integral to driving fan engagement, increasing brand visibility, and maximizing revenue through innovative marketing initiatives.
As a Sports Marketing Specialist, you will develop and execute comprehensive marketing plans for various sports properties and events. Your responsibilities will include managing social media campaigns, creating engaging content, coordinating promotional activities, and analyzing campaign performance. You will work closely with sponsorship partners, media outlets, and internal teams to ensure cohesive and impactful marketing efforts. The ideal candidate has a passion for sports, a strong understanding of marketing principles, and a proven ability to create successful campaigns that resonate with target audiences.
Key Responsibilities:
Qualifications:
This is an exciting opportunity for a motivated individual to contribute to the growth and success of a leading sports brand.
As a Sports Marketing Specialist, you will develop and execute comprehensive marketing plans for various sports properties and events. Your responsibilities will include managing social media campaigns, creating engaging content, coordinating promotional activities, and analyzing campaign performance. You will work closely with sponsorship partners, media outlets, and internal teams to ensure cohesive and impactful marketing efforts. The ideal candidate has a passion for sports, a strong understanding of marketing principles, and a proven ability to create successful campaigns that resonate with target audiences.
Key Responsibilities:
- Develop and implement marketing strategies for sports teams, events, and leagues.
- Manage social media accounts and create engaging content (text, image, video).
- Plan and execute promotional campaigns and activations.
- Coordinate with sponsorship partners to fulfill marketing obligations.
- Analyze marketing campaign performance and provide regular reports.
- Develop creative marketing materials, including brochures, advertisements, and digital assets.
- Assist in the planning and execution of game-day promotions and events.
- Monitor industry trends and competitor activities.
- Maintain relationships with media contacts and influencers.
Qualifications:
- Bachelor's degree in Marketing, Sports Management, Communications, or a related field.
- 3-5 years of experience in sports marketing or a related field.
- Proven experience in social media marketing and content creation.
- Strong understanding of sports industry dynamics and fan engagement strategies.
- Excellent written and verbal communication skills.
- Proficiency in marketing analytics tools.
- Ability to work flexible hours, including evenings and weekends during event seasons.
- Creative thinking and problem-solving abilities.
- Experience with graphic design software is a plus.
This is an exciting opportunity for a motivated individual to contribute to the growth and success of a leading sports brand.
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4
Sports Marketing Specialist
46204 Indianapolis, Indiana
$60000 Annually
WhatJobs
Posted 12 days ago
Job Viewed
Job Description
Our client, a dynamic organization in the sports industry, is seeking a creative and enthusiastic Sports Marketing Specialist to join their team in Indianapolis, Indiana, US . This hybrid role offers a blend of office-based collaboration and remote flexibility. You will be responsible for developing and executing marketing strategies to promote sports events, engage fan bases, and drive ticket sales and merchandise revenue. The ideal candidate possesses a passion for sports, a strong understanding of marketing principles, and proven experience in digital marketing, social media management, and event promotion. You will work closely with the marketing team, event organizers, and external partners to achieve marketing objectives.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive marketing plans for sports events and initiatives.
- Create engaging content for social media platforms, websites, and other digital channels to promote events and connect with fans.
- Manage social media accounts, monitor engagement, and respond to fan inquiries.
- Assist in the planning and execution of marketing campaigns, including advertising, public relations, and digital outreach.
- Collaborate with graphic designers and content creators to produce marketing materials such as brochures, posters, and digital ads.
- Analyze marketing campaign performance and provide reports on key metrics and ROI.
- Support ticket sales efforts through targeted marketing initiatives.
- Coordinate with event staff and sponsors to ensure seamless execution of marketing activities.
- Identify and cultivate relationships with media outlets and influencers in the sports industry.
- Stay informed about industry trends, competitor activities, and emerging marketing technologies.
- Assist in managing marketing budgets and ensuring cost-effective campaign execution.
- Contribute to building brand awareness and enhancing the overall fan experience.
- Bachelor's degree in Marketing, Sports Management, Communications, or a related field.
- Minimum of 3 years of experience in marketing, with a focus on the sports industry.
- Proven experience in digital marketing, social media management, and content creation.
- Strong understanding of marketing principles and campaign execution.
- Excellent written and verbal communication skills.
- Proficiency with social media management tools and analytics platforms.
- Experience with event marketing and promotion.
- Strong organizational and project management skills, with the ability to manage multiple projects simultaneously.
- Ability to work effectively both independently and as part of a hybrid team.
- A passion for sports and a keen understanding of fan engagement strategies.
- Proficiency in Microsoft Office Suite; experience with design software is a plus.
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5
Digital Marketing Specialist, Performance Campaigns
46204 Indianapolis, Indiana
$75000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking a results-driven Digital Marketing Specialist to spearhead their performance marketing efforts. This is a fully remote position, allowing you to contribute from anywhere within the US. You will be responsible for developing, implementing, and managing online marketing campaigns to drive customer acquisition, engagement, and revenue growth. The ideal candidate will have a proven track record of success in paid search, social media advertising, and other performance-driven channels. You will leverage data analytics to optimize campaign performance, maximize ROI, and ensure alignment with overall marketing objectives. This role requires a deep understanding of the digital marketing landscape, a creative mindset, and exceptional analytical skills. You will collaborate with content creators, web developers, and sales teams to ensure cohesive and effective marketing strategies.
Key Responsibilities:
Qualifications:
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies across various channels (PPC, social media, display advertising, email marketing).
- Manage and optimize paid advertising campaigns on platforms like Google Ads, Facebook Ads, and LinkedIn Ads.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Analyze campaign data and generate insightful reports on key metrics (e.g., CTR, CPA, ROAS).
- Collaborate with content teams to create compelling ad copy and landing pages.
- Monitor industry trends and best practices to identify new opportunities for growth.
- Manage marketing budgets effectively to achieve performance targets.
- Work closely with the sales team to ensure lead quality and conversion optimization.
- Stay up-to-date with the latest digital marketing tools and technologies.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 3 years of experience in digital marketing, with a strong focus on performance marketing.
- Proven experience with major digital advertising platforms and analytics tools (e.g., Google Analytics, Google Ads, Meta Ads Manager).
- Strong analytical and quantitative skills, with the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Experience in a remote work setting is advantageous.
- Certifications in Google Ads or other digital marketing platforms are a plus.
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6
E-commerce Marketing Specialist
46204 Indianapolis, Indiana
$75000 Annually
WhatJobs Direct
Posted 1 day ago
Job Viewed
Job Description
Our client is looking for a talented E-commerce Marketing Specialist to drive online sales and enhance brand presence. This role is crucial in developing and executing comprehensive digital marketing strategies across various platforms, with a focus on driving customer acquisition and retention. You will manage and optimize paid advertising campaigns (SEM, social media ads), develop engaging content for social media channels, and analyze website traffic and user behavior to identify growth opportunities. Key responsibilities include creating and implementing email marketing campaigns, managing social media communities, and collaborating with design and content teams to ensure brand consistency. The ideal candidate will have a proven track record of success in e-commerce marketing, with a deep understanding of SEO, SEM, social media marketing, and analytics tools. You should be adept at translating data insights into actionable marketing plans. This hybrid role offers the flexibility to work from home and in our **Indianapolis, Indiana, US** office, fostering a balanced work-life environment. You will be responsible for reporting on campaign performance, A/B testing different strategies, and staying abreast of the latest digital marketing trends and technologies. Experience with e-commerce platforms (e.g., Shopify, Magento) and CRM systems is highly desirable. The ability to craft compelling copy and visual content is also essential for success in this position. Join a growing team and play a key role in shaping our online customer journey.
Responsibilities:
Responsibilities:
- Develop and implement data-driven digital marketing strategies to increase online sales and brand awareness.
- Manage and optimize paid search (PPC) and social media advertising campaigns.
- Create engaging and conversion-focused content for website, social media, and email marketing.
- Analyze website analytics (Google Analytics) and campaign performance data to identify trends and areas for improvement.
- Plan and execute email marketing campaigns to nurture leads and retain customers.
- Manage social media presence and community engagement.
- Conduct A/B testing on landing pages, ad creatives, and email campaigns.
- Stay current with industry best practices and emerging digital marketing trends.
- Bachelor's degree in Marketing, Business, or a related field.
- 3+ years of experience in e-commerce marketing, with a focus on digital channels.
- Proven experience with Google Ads, Facebook Ads Manager, and other advertising platforms.
- Strong understanding of SEO principles and best practices.
- Proficiency in Google Analytics and other web analytics tools.
- Excellent written and verbal communication skills.
- Experience with e-commerce platforms (e.g., Shopify, WooCommerce).
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
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7
E-commerce Marketing Specialist
46201 Indianapolis, Indiana
$75000 Annually
WhatJobs
Posted 3 days ago
Job Viewed
Job Description
Our client is seeking a creative and results-driven E-commerce Marketing Specialist to join our dynamic team in **Indianapolis, Indiana, US**. This role will be pivotal in driving online sales and enhancing our brand presence across various digital platforms. You will be responsible for developing and executing comprehensive e-commerce marketing strategies, including SEO, SEM, social media marketing, email marketing, and content creation. This position offers the flexibility of a fully remote work arrangement, allowing you to contribute your expertise from anywhere within the US. You will manage online advertising campaigns, analyze campaign performance, and optimize strategies to maximize ROI. Collaborating with the sales and product development teams, you will ensure marketing efforts are aligned with business objectives and customer needs. The ideal candidate will have a strong understanding of e-commerce best practices, digital marketing analytics tools, and a proven ability to drive traffic and conversions. Experience with e-commerce platforms (e.g., Shopify, Magento) and social media management tools is essential. You should possess excellent analytical, communication, and project management skills, with a keen eye for detail and a passion for digital innovation. If you are a self-motivated marketer with a knack for creative campaigns and a desire to make a significant impact in a remote setting, we encourage you to apply.
Key Responsibilities:
Key Responsibilities:
- Develop and implement e-commerce marketing campaigns.
- Manage and optimize SEO and SEM strategies.
- Oversee social media marketing and content creation.
- Design and execute email marketing campaigns.
- Analyze website traffic and sales data to identify trends and opportunities.
- Manage online advertising budgets and track ROI.
- Collaborate with cross-functional teams to ensure brand consistency.
- Stay updated on the latest e-commerce and digital marketing trends.
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in e-commerce marketing.
- Proven experience with SEO, SEM, social media marketing, and email marketing.
- Proficiency in Google Analytics, Google Ads, and social media platforms.
- Experience with e-commerce platforms such as Shopify or Magento.
- Excellent analytical and problem-solving skills.
- Strong written and verbal communication skills.
- Ability to work independently and manage multiple projects in a remote environment.
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8
Senior Performance Marketing Specialist
46201 Indianapolis, Indiana
$95000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic direct-to-consumer brand, is seeking an experienced and data-driven Senior Performance Marketing Specialist to join their team in Indianapolis, Indiana, US . This is an on-site role focused on optimizing digital advertising campaigns to drive measurable results and achieve key business objectives. The ideal candidate will have a deep understanding of paid search, paid social, and other performance-driven marketing channels. You will be responsible for developing, implementing, and managing campaigns to maximize ROI, customer acquisition, and lifetime value. This position requires strong analytical skills, meticulous attention to detail, and a proactive approach to campaign management. Key responsibilities include:
Qualifications:
This is an exciting opportunity for a talented performance marketer to drive significant growth for a respected brand.
- Develop and execute comprehensive performance marketing strategies across various digital channels, including Google Ads, Bing Ads, Facebook Ads, Instagram Ads, LinkedIn Ads, and other relevant platforms.
- Manage campaign budgets effectively, ensuring optimal allocation of spend to maximize return on investment (ROI) and achieve key performance indicators (KPIs).
- Conduct keyword research, audience segmentation, and ad creative testing to optimize campaign performance.
- Monitor, analyze, and report on campaign performance data, providing insights and recommendations for improvement.
- Utilize A/B testing and other optimization techniques to continuously enhance campaign effectiveness.
- Stay up-to-date with the latest trends, tools, and best practices in digital performance marketing.
- Collaborate with the marketing team to ensure cohesive brand messaging and customer journey across all channels.
- Work closely with the creative team to develop compelling ad copy and visuals.
- Identify new opportunities for growth and expansion within performance marketing channels.
- Manage relationships with advertising platform representatives and stay informed of new features and opportunities.
Qualifications:
- Bachelor's degree in Marketing, Business, Economics, Statistics, or a related field.
- Minimum of 5 years of experience in performance marketing, with a proven track record of managing successful paid search and paid social campaigns.
- In-depth knowledge of digital advertising platforms (Google Ads, Facebook Ads Manager, etc.) and analytics tools (Google Analytics).
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Proficiency in Excel and/or Google Sheets for data analysis and reporting.
- Excellent understanding of conversion rate optimization (CRO) principles.
- Strong communication and collaboration skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience with marketing automation platforms is a plus.
This is an exciting opportunity for a talented performance marketer to drive significant growth for a respected brand.
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9