Marketing Specialist

95053 Santa Clara, California Picarro

Posted 3 days ago

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Job Description

Role Summary:

Marketing Communication Specialist II is responsible for various marketing activities, including planning, coordinating, and executing social media posts and company events. This role involves handling internal logistics, managing event budgets, processing POs and invoices, engaging with stakeholders, and continuously improving processes.

You will:

  • Adhere to the social media calendar and work with content and campaign owners to schedule social media posts.
  • Build emails, email templates, landing pages, and forms.
  • Implement website updates such as images, content, and layout adjustments.
  • Maintain the marketing intranet site and ensure relevant and vital information is posted promptly.
  • Maintain the e-commerce store to ensure all items have correct images and descriptions.
  • Run various reports for marketing programs.
  • Collaborate with internal and external stakeholders to understand event objectives and requirements.
  • Develop and manage comprehensive event plans, including timelines, task lists, and resource allocation.
  • Coordinate all aspects of event logistics, including vendor communications, setup, teardown, and submit POs and invoices.
  • Maintain event memberships, partnerships, and associations.
  • Develop and maintain partner communications.
  • Communicate regularly with stakeholders to provide updates on event planning and execution.
  • Capture metrics to measure the success of each event, such as attendee satisfaction, lead generation, and ROI.
  • Analyze event data and create reports to assess performance and inform future event planning.
  • Manage event budgets, ensuring all expenses are tracked and accounted for and each event stays on budget.
  • Continuously assess and improve event planning and execution processes to enhance efficiency and effectiveness.

Must-have qualifications:

  • Bachelor's degree in communications, marketing, or a related field.
  • Must have 3 - 5 years of experience in Marketing Communications.
  • Excellent organizational and project management skills.
  • Strong attention to detail and ability to handle multiple tasks simultaneously.
  • Ability to work under pressure and meet tight deadlines.
  • Excellent communication and interpersonal skills.
  • Strong problem-solving and negotiation skills.
Salary & Benefits: Your base salary range and title will be determined based on the location, experience, qualifications, skills, knowledge, level, and pay of employees in similar positions. Estimate range for this role depending on location is $65k to $90k. About Picarro: We are the world's leader in timely, trusted, and actionable data using enhanced optical spectroscopy. Our solutions are used in a wide variety of applications, including natural gas leak detection, ethylene oxide emissions monitoring, semiconductor fabrication, pharmaceutical, petrochemical, atmospheric science, air quality, greenhouse gas measurements, food safety, hydrology, ecology, and more. Our software and hardware are designed and manufactured in Santa Clara, California, and are used in over 90 countries worldwide based on over 65 patents related to cavity ring-down spectroscopy (CRDS) technology and are unparalleled in their precision, ease of use, and reliability. All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, gender identity, social orientation, nor on the basis of disability. Posted positions are not open to third-party recruiters/agencies and unsolicited resume submissions will be considered free referrals. If you are an individual with a disability and require reasonable accommodation to complete any part of the application process or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact Picarro, Inc. at disabilityassistance@ for assistance. #LI-PS1
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Digital Marketing Specialist

94029 Menlo Park, California Exponent

Posted 3 days ago

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Digital Marketing Specialist

ID



Location

US-CA-Oakland

Practice

Business Development

Position Type

Full-time

Posted Salary Range

USD $80,000.00 - USD $25,000.00 /Yr.

About Exponent

Exponent is the only premium engineering and scientific consulting firm with the depth and breadth of expertise to solve our clients' most profoundly unique, unprecedented, and urgent challenges.

We are committed to engaging multidisciplinary teams of science, engineering, and regulatory experts to empower our clients with solutions that create a safer, healthier, more sustainable world. For over five decades, we've connected the lessons of past failures with tomorrow's solutions to advise clients as they innovate technologically complex products and processes, ensure the safety and health of their users, and address the challenges of sustainability.

Join our team of experts with degrees from top programs at over 500 universities and extensive experience spanning a variety of industries. At Exponent, you'll contribute to the diverse pool of ideas, talents, backgrounds, and experiences that drives our collaborative teamwork and breakthrough insights. Plus, we help you grow your career through mentoring, sponsorship, and a culture of learning. Thanks for your interest in joining our team!

Key statistics:

    1,100+ Team members
  • 950+ Consultants
  • 640+ Ph.D.s
  • 90+ Disciplines
  • 30+ Offices globally
Our Opportunity

Exponent is looking for a Digital Marketing Specialist in Oakland, CA or Menlo Park, CA to orchestrate lead-generation campaign strategies in multiple marketing channels.

You will be responsible for
  • Learning Exponent's complex scientific and engineering consulting business
  • Understanding our client audiences and personas
  • Leveraging different types of creative content for campaigns and experimenting with different types of campaigns that will increase client conversion rates
  • Using marketing tech stack and optimizing tools, including HubSpot, SEMrush, Deltek VantagePoint
  • Managing events in HubSpot, including creating assets such as landing pages, emails, workflows
  • Managing lead nurture campaigns
  • Applying innovative lead generation tactics
  • Writing compelling content for web, email, and social campaigns
  • Creating internal and external corporate campaigns for topics related to Life at Exponent, recruiting, and brand messaging as well as business initiatives
  • Applying account-based marketing tactics and automation workflows for specific targets and industries
  • Owning campaigns in LinkedIn and other digital channels
  • Optimizing our LinkedIn company page and using LinkedIn features to increase brand eminence
  • Keeping Exponent current when it comes digital marketing trends and emerging technologies to drive innovation
  • Synthesizing and analyzing data from HubSpot, CRM, Google Analytics, SEMrush, LinkedIn, and other applications
  • Creating reports that evaluate the impact of marketing activities at both the strategy and campaign levels
  • Paid LinkedIn campaigns and Google Ads
  • Partner with IT department to integrate marketing technology tools and company's CRM
  • Optimizing Exponent's brand in LLMs and increasing search in LLMs
  • Coordinating with marketing tech account representatives and administering systems
  • Improving website search functionality using tools such as MeiliSearch or other semantic-based search to enhance user experience and content discoverability for clients on exponent.com
  • Implementing and optimizing SEO strategies to improve Exponent's visibility and ranking on Google
  • Implementing and optimizing search strategies for website and social channels and staying abreast of trends and changes in marketing landscape
You will have the following skills and qualifications

  • Bachelor's degree in marketing, business, communication, journalism, English or related field
  • Ability to write compelling content and use LLMs to optimize this content
  • Strong data analysis and data presentation skills
  • 6-8 years of marketing experience
  • Experience developing and implementing strategic marketing communications plans and B2B programs
  • Proficiency and experience with building Power BI dashboards
  • Ability to plan, carry out and provide support for projects with minimal supervision
  • Proficiency in MS Office and PowerPoint
  • Excellent reporting and Excel skills
  • Ability to use HubSpot or other marketing software to build landing pages, forms, email campaigns, nurture campaigns, workflows, and how to schedule social media; understanding of HubSpot properties for reporting purposes
  • Ability to create UTM codes for reporting purposes
  • Experience with paid campaigns in LinkedIn and Google
  • Expert in G4, Google Tag Manager, and Looker Studio
  • Proficiency in Drupal or WordPress
  • Proficiency in SEMRush
  • Experience using multiple LLMs to increase productivity and optimize strategy
  • Understanding of how LLMs work and ingest content
  • Experience with semantic based search
  • Knowledge of html is a plus


Life @ Exponent

To learn more about life at Exponent and our impact, please visit the following links:

We value and encourage diversity, equity and inclusion across all facets of our firm. Having a team built of people with different backgrounds, skills and perspectives allows us to provide better value to our clients and enjoy an enriched work environment.

Our firm is committed to offering a variety of programs and resources to support health and well-being. We believe that providing competitive benefits, as well as compensation and recognition programs, empowers our staff to do work that makes a difference.

Work Environment

At Exponent, we have found that in-person interactions deepen employee engagement and are crucial for development, for realizing the full potential of our talented and diverse teams, and for building a more inclusive workplace where all have a sense of belonging. In our offices, you can expect a supportive culture and a collaborative, dynamic, multi-disciplinary work environment.

Compensation

The pay rate for this position is dependent on experience and capabilities which will be assessed during the interview process.

Salary Range

USD 80,000.00 - USD 125,000.00 /Yr.

Benefits you will enjoy

Access benefits information on our Life @ Exponent page:

Exponent is a proud equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, veteran status, disability, sexual orientation, gender identity, or any other protected status.

If you need assistance or accommodation due to a disability, you may email us at

Job Locations

US-CA-Oakland
US-CA-Menlo Park
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Digital Marketing Specialist

94043 San Jose, California $70000 Annually WhatJobs

Posted 5 days ago

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Job Description

full-time
Our client is seeking a creative and data-driven Digital Marketing Specialist to develop and execute online marketing strategies from anywhere in the US. This is a fully remote, first role, designed for a motivated individual who thrives in a virtual collaborative environment. You will be instrumental in enhancing our online presence, driving engagement, and achieving key marketing objectives through innovative digital campaigns across various platforms.

Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing campaigns across channels such as SEO, SEM, social media, email marketing, and content marketing.
  • Create engaging and compelling content for social media platforms, blog posts, website copy, and email newsletters.
  • Manage and optimize paid advertising campaigns (e.g., Google Ads, social media ads) to maximize ROI and reach target audiences.
  • Monitor and analyze website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
  • Identify trends and insights, and optimize campaigns based on performance data and market research.
  • Collaborate with cross-functional teams, including design, product, and sales, to ensure brand consistency and campaign alignment.
  • Develop and execute social media strategies to increase brand awareness, engagement, and community growth.
  • Manage email marketing campaigns, including list segmentation, automation, and performance tracking.
  • Stay abreast of the latest digital marketing trends, tools, and best practices, and apply them to enhance campaign effectiveness.
  • Conduct A/B testing and other optimization strategies to improve conversion rates and user experience.
  • Prepare regular reports on marketing campaign performance, providing insights and recommendations for improvement.
  • Contribute to the overall content strategy and calendar development.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • 3-5 years of proven experience in digital marketing, with a strong understanding of SEO, SEM, social media marketing, and email marketing.
  • Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software (e.g., Mailchimp, HubSpot).
  • Excellent content creation and copywriting skills.
  • Strong analytical skills with the ability to interpret data and translate it into actionable insights.
  • Experience with CMS platforms (e.g., WordPress) is a plus.
  • Ability to work independently, manage multiple projects simultaneously, and meet deadlines in a remote setting.
  • Strong communication and collaboration skills, with experience working in a remote team environment.
  • Creative thinking and a passion for digital innovation.
  • Certifications in Google Ads, Google Analytics, or social media marketing are a plus.
This is a fully remote position, allowing you to work from any location, but with a strong emphasis on digital collaboration and communication.
Apply Now

Marketing Specialist II

95199 San Jose, California Gilbane Building Company

Posted today

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Job Description

Marketing Specialist II Job Locations US-CA-San Jose Requisition ID Category Marketing and Proposal Support Overview

Gilbane Building Company is seeking a creative and driven Marketing Specialist II to join our West Division, based in San Jose, California . In this role, you will play a key part in developing compelling qualifications, proposals, presentations, and marketing collateral that support our business development efforts and reflect our brand's excellence. We're looking for a storyteller who can craft customized content and design visually engaging graphics that align with Gilbane's growth objectives and resonate with our clients. You'll collaborate closely with local teams and cross-functional departments across the company to deliver high-impact collateral materials.

This position requires a consistent and visible presence in our San Jose office, fostering strong team connections and a deep understanding of our local operations.

Who are we?

As a Top-10 ENR Contractor, Gilbane is a family-owned business with 45 offices that has been shaping communities since 1870. Consistently recognized as one of the most reputable construction management firms in the country, Gilbane is committed to delivering projects safely and on-time. You will have the opportunity to build schools, labs, hospitals, corporate offices, sports arenas and more!

We are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyway. You may be just the right candidate for this or other roles.

Who are you?

You are someone who acts inclusively, showing empathy and treating others with respect and dignity in order to uphold Gilbane's core value of Caring and "People First" workplace culture. You seek to listen in order to understand and can convey information clearly. You're a strong problem solver who can identify, prioritize, and implement alternatives for solutions, and you demonstrate adaptability by collaborating with others and supporting team members to achieve excellence. A self-starter who shows passion, commitment, and ownership all while delivering on business outcomes and driving results. You're someone who identifies opportunities for new and improved ways of doing things that result in value-add solutions.

Your core values match Gilbane's: Integrity, Caring, Teamwork, Toughmindedness, Dedication to Excellence, Discipline, Loyalty, and Entrepreneurship.

What's in it for you?

Gilbane offers employees multi-dimensional training opportunities through a number of resources. While managing your responsibilities to projects, you will be able to enroll in trainings through our award-winning Gilbane University to build leadership and technical skills. In addition, you would work with an experienced team which provides you with the opportunity to learn new industry skills every day. You will protect and promote the interests of both Gilbane and the client in all matters as well as demonstrating the personal characteristics of a developing leader.

Responsibilities
    Leads the development and production of client qualifications, proposals, presentations, and marketing collateral with a focus on quality, creativity, and meeting client deadlines
  • Refines storytelling skills through dynamic stories about clients, projects, people, and Gilbane, with a focus on creative writing, and incorporates these differentiators into deliverables that address the unique needs of each client
  • Ensures all external content and client deliverables align with Gilbane's brand standards and messaging guidelines
  • Participates in presell meetings and local strategic brainstorming
  • Supports the development and execution of marketing campaigns, branded content, awards, and speaking submissions, and local event support to increase Gilbane's market visibility
  • Leads the development of internal and external communications, including newsletters, press releases, website content, social media posts, eblasts, and content for other digital channels
  • Organizes and maintains digital assets, ensuring all photos, graphics, and media are approved, properly categorized, and easily searchable
  • Leads data maintenance and performs in-depth research of projects, team members, and market sectors utilizing our data management systems
  • Coordinates and organizes the high volume of information we collect for each of our projects and team members to ensure data integrity
  • Assists in conducting research into the different market sectors to understand our clients, including who they are, what's top of mind, and key trends
  • Supports the close-out process of sales and marketing deliverables
  • Develops an intermediate knowledge of the AEC industry and Gilbane's capabilities across each sector, locally and nationally
  • Builds and strengthens local relationships with operations to facilitate storytelling and identify value adds about our projects
  • Visits jobsites regularly to enhance operational partnerships, take photos, and interview project teams for future content opportunities; ensures content is organized and cataloged for future use
  • Collaborates effectively with cross-functional teams to deliver high-quality external content and client deliverables ensuring clear communication, mutual support, and a cohesive approach to problem-solving
  • Leads multiple deliverables concurrently and has a strong ability to multi-task
  • Participates in professional or community organization
Qualifications

EXPERIENCE/EDUCATION

  • Bachelor's degree in Business, Marketing, Communications, or a related field
  • 3-5 years relevant experience in the marketing and/or AEC industry
  • Or equivalent combination of education and experience

KNOWLEDGE, SKILLS & ABILITIES

  • Intermediate knowledge and skills in Adobe Create Suite, PPT, Canva, Unanet, and Photography
  • Strong time management, organization, communication skills, teamwork, intermediate writing, and critical thinking skills
  • Intermediate knowledge of Gilbane services and beginner knowledge of construction management and industry awareness as a whole
  • Intermediate knowledge of key disciplines including marketing, internal and external communications, presentation, and proposals

Salary to be determined based on factors such as geographic location, skills, education, and/or experience of the applicant, as well as the internal equity and alignment with the team.

This role is open to our San Jose, CA location. The salary range is $87,500-$109,000 plus benefits and retirement program.

Gilbane offers an excellent total compensation package which includes competitive health and welfare benefits and a generous profit-sharing/401k plan. We invest in our employees' education and have built Gilbane University into a top training organization in the construction industry. Qualified applicants who are offered a position must pass a pre-employment substance abuse test.

Gilbane is an Affirmative Action/Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to age, color, national origin, race, religion, sex, sexual orientation, gender identity, protected veteran status, or disability status.

Note to Recruiters, Placement Agencies, and Similar Organizations : Gilbane does not accept unsolicited resumes from agencies. Please do not forward unsolicited agency resumes to our jobs alias, website, or to any Gilbane employee. Gilbane will not pay fees to any third party agency or firm and will not be responsible for any agency fees associated with unsolicited resumes. Unsolicited resumes received will be considered property of Gilbane and will be processed accordingly.

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Content Marketing Specialist

94039 Mountainview, California Knightscope

Posted 3 days ago

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Job Description

Location: Sunnyvale, CA (Knightscope Headquarters) - On-Site

Knightscope is seeking a creative, self-directed, and high-performing Content Marketing Specialist to own and elevate our multimedia content strategy. This is a high-visibility role reporting directly to the CEO and will serve as the primary in-house marketing creator focused on expanding Knightscope's client-facing brand.

You will be responsible for ideating, producing, and distributing strategic content that informs, inspires, and converts - while supporting sales, marketing, investor relations, and public relations efforts across multiple digital platforms.

This is a unique opportunity for a proven content creator to develop and execute content across social media, video, webinars, podcasts, and internal knowledge assets - all within a mission-driven, fast-moving public safety robotics company.

RESPONSIBILITIES
  • Create and publish engaging short-form video, photo, and written content for LinkedIn, X (Twitter), YouTube, Instagram, and Knightscope.com.
  • Record, edit, and manage podcasts and video interviews with the CEO and key team members.
  • Schedule, host, and support live and on-demand webinars, including coordination of Zoom tools and post-event engagement.
  • Own and maintain Knightscope's Media Kit - ensuring brand assets, bios, logos, and usage guidelines are consistently up to date and accessible.
  • Operate as an "AI-first" content marketer - leveraging tools such as ChatGPT, Descript, Midjourney, Canva, CapCut, and others to automate and accelerate creative output.
  • Use HubSpot for campaign execution, content publishing, contact management, and performance tracking.
  • Align messaging across investor relations, client acquisition, and employee engagement content streams.
  • Develop and maintain a lightweight editorial calendar tied to product launches, field deployments, events, and relevant industry milestones.
  • Monitor, measure, and report on performance metrics to drive continuous improvement.
  • Serve as the digital voice of the company - producing on-brand content that emotionally connects with clients and prospects.
QUALIFICATIONS
  • 5+ years of relevant experience in content marketing, social media production, or digital storytelling.
  • Demonstrated portfolio of high-performing content across multiple formats and platforms.
  • Proficient in managing webinars and podcasts, including Zoom hosting and video/audio editing workflows.
  • HubSpot proficiency is required.
  • Strong writing skills, with the ability to craft clear, compelling, and consistent messaging.
  • Comfortable working independently in a fast-paced environment with direct executive access and limited oversight.
  • Fluency in AI-based content creation tools and workflows is essential.
  • Excellent organizational skills and strong attention to detail.
  • Bonus: experience in robotics, govtech, physical security, or B2B marketing.
COMPENSATION
  • Competitive base salary
  • Meaningful stock option grant (equity participation)
  • Performance-based bonus
  • Health, dental, and vision insurance
  • Paid time off, holidays, and additional benefits

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex or national origin.
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Field Marketing Specialist

95199 San Jose, California WeBox

Posted 3 days ago

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Job Description

About Our Company

WeBox is the leading intelligent marketplace delivering personalized group orders.

WeBox is driven by three core principles: customer obsession over competitor focus, a commitment to operational excellence, and a passion for growth.
Our Mission and Vision

WeBox strives to deliver personalized group orders, ensuring that every group member enjoys the happiness of delivery.

By 2032, we will achieve $1 billion in revenue by leveraging technology to become a leading provider of intelligent and sustainable solutions for group orders.
Job description

As a Field Marketing Specialist, you'll be responsible for planning and executing regional marketing initiatives, collaborating with sales teams, and optimizing customer engagement strategies. You'll play a key role in demand generation, event execution, and driving conversions through targeted marketing efforts.
Core Responsibilities
  • Develop and Execute Regional Marketing Strategies - Design and implement localized marketing campaigns to drive lead generation and customer acquisition.
  • Sales Enablement - Collaborate with the sales team to create marketing assets, promotions, and messaging that align with sales goals.
  • Event Planning & Execution - Organize and manage field events, trade shows, and networking sessions to increase brand awareness and engagement.
  • Customer Engagement & Market Research - Gather insights from customers and prospects to refine messaging and optimize marketing strategies.
  • Performance Tracking & ROI Analysis - Monitor campaign performance and adjust strategies to maximize effectiveness and conversion rates.
  • Partnerships & Sponsorships - Identify and manage strategic partnerships to enhance brand presence and business growth.
Requirements
  • 2-3 years of experience in field marketing, demand generation, or event marketing within a fast-paced industry.
  • Strong understanding of B2B marketing, lead generation, and customer acquisition strategies.
  • Excellent project management skills with the ability to handle multiple initiatives simultaneously.
  • Experience with marketing automation, CRM tools, and performance tracking (e.g., HubSpot, Salesforce).
  • Strong collaboration skills to work cross-functionally with sales, product, and customer success teams.
  • Ability to analyze data and translate insights into actionable marketing strategies.
  • Comfortable with traveling for events and client engagement as needed.
Preferred
  • Outstanding work ethic and attention to detail
  • Willingness to roll up your sleeves, and get in the weeds with our highest-value partners
  • Strong critical thinking ability
  • If you're a results-driven marketing professional who thrives in a fast-paced, customer-focused environment, we'd love to hear from you!
Equal Opportunity Employer

WeBox is an equal-opportunity employer committed to hiring based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

Note:
  • This position offers a competitive salary, along with great benefits, PTO, and a 401K match.
  • This job description offers a general overview and may not encompass all responsibilities, tasks, or skills required. Additional duties may be assigned to meet the company's evolving needs.
  • The base salary for this position will be determined based on the candidate's level of experience and qualifications.

If you meet the requirements and are interested in this position, please submit your application.
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Regional Marketing Specialist

95054 Santa Clara, California Palo Alto Networks

Posted 2 days ago

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Job Description

**Our Mission**
At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.
Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we're looking for innovators who are as committed to shaping the future of cybersecurity as we are.
**Who We Are**
We take our mission of protecting the digital way of life seriously. We are relentless in protecting our customers and we believe that the unique ideas of every member of our team contributes to our collective success. Our values were crowdsourced by employees and are brought to life through each of us everyday - from disruptive innovation and collaboration, to execution. From showing up for each other with integrity to creating an environment where we all feel included.
As a member of our team, you will be shaping the future of cybersecurity. We work fast, value ongoing learning, and we respect each employee as a unique individual. Knowing we all have different needs, our development and personal wellbeing programs are designed to give you choice in how you are supported. This includes our FLEXBenefits wellbeing spending account with over 1,000 eligible items selected by employees, our mental and financial health resources, and our personalized learning opportunities - just to name a few!
**Your Career**
In this role, you will be a key contributor to the transformation of the cybersecurity market, working with stakeholders across the company to fuel demand and pipe generation. You will be a results-oriented, performance-driven Regional Marketing Specialist responsible for supporting the execution of marketing plans for your assigned US regions and segments. This position requires a highly organized and execution-focused marketer who thrives in a fast-paced, cross-functional environmen **t.**
**Your Impact**
As a Regional Marketing Specialist, you will support marketing initiatives that contribute to the creation of leads, drive velocity in the marketing mid-funnel, help drive conversion into pipeline, and assist in progressing pipeline into bookings across the Strategics, Majors, and Enterprise account sets for the US market. You will help execute regional plans based on the US marketing strategy, aligning with business objectives and Go-to-Market priorities.
**Key responsibilities include:**
**Lead Generation & Pipeline Acceleration Support:**
+ Supporting the planning and execution of lead generation programs across multiple digital channels, including digital media programs, webinars, and virtual summits.
+ Coordinating and supporting the logistics for webinars and virtual events to engage customers and generate pipeline and leads.
+ Assisting in the implementation of marketing initiatives tailored to specific segment requirements by account, customer personas, and markets.
+ Collaborating with sales and data/analytics teams to help identify high-potential accounts across segments that align with strategic goals.
**Account-Based Marketing (ABM) Execution:**
+ Supporting strategic ABM initiatives for top-tier accounts by assisting in the execution of targeted campaigns.
+ Assisting in the execution of campaigns with personalized messaging, content, and offers tailored to individual customer accounts, ensuring alignment with sales objectives.
+ Helping to deploy ABM content that addresses specific pain points and objectives of each target account through multi-channel programs (email, digital, webinars, and events).
**CXO Engagement Coordination:**
+ Collaborating with marketing and sales teams to coordinate and support high-impact CXO engagement events that drive meaningful conversations and pipeline acceleration.
+ Contributing to initiatives that build sustained CXO relationships across segments through thought leadership and high-touch engagement activities.
**Cross-Functional Collaboration:**
+ Working closely across multiple cross-functional teams including the NAM campaign hub, global media team, data/insights team, ABM team, and reporting teams.
+ Collaborating with sales teams to ensure alignment on program execution, focus, and priorities for your region and segments.
+ Ensuring seamless coordination between internal teams and external vendors to deliver high-quality marketing experiences.
**Program Measurement & Reporting:**
+ Assisting with program measurement and pulling reports on marketing programs.
+ Tracking and reporting on ABM program performance using data-driven insights.
+ Reviewing the results of executed activities to contribute to the measurement of ROI.
**Your Experience**
+ 3-5+ years of relevant work experience in field, channel, demand generation, or campaign marketing, preferably in the cybersecurity or technology industry.
+ Proven track record of executing demand generation programs.
+ Experience supporting marketing programs, with an understanding of how to track marketing mix performance.
+ Demonstrated ability to understand and execute on quarterly campaign plans.
+ Hands-on experience with coordinating events (both virtual and in-person) and trade shows, with a deep understanding of event logistics from planning to execution.
+ Experience supporting webinar and virtual event programs; knowledge of SFDC, Marketo, ON24, Zoom, and other MarTech tools is desired.
+ Strong understanding of marketing best practices, demand generation, and customer engagement strategies.
+ Experience supporting high-profile events and CXO engagement programs.
+ Familiarity with ABM strategies and personalized marketing approaches.
+ Data-driven mindset with the ability to track campaign impact and report on key marketing metrics.
+ Excellent communication (verbal and written) and stakeholder management skills, with proven ability to manage multiple projects at once and keep the team informed of status.
+ Ability to thrive in a fast-paced environment with competing priorities and last-minute changes, with a passion and skill for partnering with cross-functional teams.
+ Self-starter with a positive attitude who can prioritize workload in a strict deadline-oriented environment, with excellent time management skills.
+ Bachelor's Degree in an appropriate field of study.
+ Ability to travel approximately 25% of the time.
**The Team**
Step into a marketing role at Palo Alto Networks, where your innovation drives global impact against escalating cyber threats in this era of AI. You'll seize the unique opportunity to develop cutting-edge strategies and compelling content while collaborating with industry-leading experts in the fast-paced cybersecurity landscape. Here, your creativity directly contributes to a safer digital future for everyone, fostering your growth and development in this ever-evolving market.
**Compensation Disclosure**
The compensation offered for this position will depend on qualifications, experience, and work location. For candidates who receive an offer at the posted level, the starting base salary (for non-sales roles) or base salary + commission target (for sales/commissioned roles) is expected to be between $100,000 - $163,000/YR. The offered compensation may also include restricted stock units and a bonus. A description of our employee benefits may be found here ( .
**Our Commitment**
We're problem solvers that take risks and challenge cybersecurity's status quo. It's simple: we can't accomplish our mission without diverse teams innovating, together.
We are committed to providing reasonable accommodations for all qualified individuals with a disability. If you require assistance or accommodation due to a disability or special need, please contact us at .
Palo Alto Networks is an equal opportunity employer. We celebrate diversity in our workplace, and all qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or other legally protected characteristics.
All your information will be kept confidential according to EEO guidelines.
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Senior Digital Marketing Specialist

95101 San Jose, California $85000 Annually WhatJobs

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Job Description

full-time
Our client, a vibrant force in the arts and entertainment sector, is seeking a highly creative and data-driven Senior Digital Marketing Specialist to join their dynamic team in **San Jose, California, US**. This hybrid role allows for a blend of remote work and in-office collaboration, fostering both flexibility and team synergy. You will be responsible for developing and executing innovative digital marketing strategies to enhance brand visibility, drive audience engagement, and promote diverse artistic and entertainment offerings. This role requires a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, and email marketing. You will play a key role in shaping our online presence and connecting with a broad audience.

Responsibilities:
  • Develop and implement comprehensive digital marketing campaigns across various channels, including social media, search engines, email, and display advertising.
  • Manage and optimize paid search (PPC) and social media advertising campaigns to maximize ROI and achieve performance targets.
  • Conduct keyword research and implement SEO strategies to improve organic search rankings and website traffic.
  • Create engaging and compelling content for social media platforms, websites, blogs, and email newsletters.
  • Analyze campaign performance data, generate reports, and provide actionable insights to improve strategies.
  • Manage and grow the company's social media presence, fostering community engagement and brand loyalty.
  • Develop and execute email marketing campaigns, including list segmentation, campaign automation, and performance tracking.
  • Collaborate with internal teams (e.g., creative, content, events) to ensure cohesive messaging and brand consistency.
  • Stay up-to-date with the latest digital marketing trends, tools, and best practices.
  • Manage relationships with external agencies and vendors as needed.
  • Conduct A/B testing and other optimization techniques to improve conversion rates and user experience.
  • Monitor competitor activities and industry trends to identify new opportunities.
  • Utilize analytics platforms (e.g., Google Analytics) to track website performance and user behavior.
  • Contribute to the overall marketing strategy and budget planning.
  • Ensure all digital marketing activities align with brand guidelines and objectives.
The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with a proven track record of success in digital marketing, preferably within the arts and entertainment industry. Exceptional analytical skills, creativity, and proficiency with marketing automation tools are essential. This is a fantastic opportunity to shape the digital narrative of exciting cultural experiences.
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Remote Digital Marketing Specialist

94085 San Jose, California $70000 Annually WhatJobs

Posted 7 days ago

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Job Description

full-time
Our client is seeking a highly skilled and results-driven Remote Digital Marketing Specialist to join their innovative marketing team. This is a fully remote position, offering the flexibility to work from anywhere. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns across various channels, with a strong focus on driving online engagement, lead generation, and brand awareness. You will be instrumental in shaping our client's online presence and achieving their marketing objectives.

Responsibilities:
  • Develop, implement, and manage comprehensive digital marketing strategies, including SEO, SEM, social media marketing, email marketing, and content marketing.
  • Plan and execute paid advertising campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads, optimizing for ROI.
  • Create engaging and compelling content for various digital platforms, including website copy, blog posts, social media updates, and email newsletters.
  • Monitor and analyze website traffic, campaign performance, and key marketing metrics using tools like Google Analytics.
  • Identify trends and insights, and optimize campaigns based on performance data.
  • Manage social media profiles and engage with online communities.
  • Conduct keyword research and implement SEO best practices to improve organic search rankings.
  • Collaborate with the creative team to develop marketing assets.
  • Stay abreast of the latest digital marketing trends, tools, and best practices.
  • Report on campaign performance to marketing leadership, providing actionable recommendations.
  • Manage marketing automation platforms and CRM systems.
  • Develop and manage email marketing campaigns, including list segmentation and A/B testing.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field.
  • Proven work experience as a Digital Marketing Specialist or similar role, with a strong portfolio of successful campaigns.
  • In-depth knowledge of various digital marketing channels and best practices (SEO, SEM, Social Media, Email, Content).
  • Hands-on experience with Google Analytics, Google Ads, and social media advertising platforms.
  • Proficiency in marketing automation tools and CRM software.
  • Excellent copywriting and content creation skills.
  • Strong analytical skills and ability to interpret data to drive decisions.
  • Experience with SEO tools (e.g., SEMrush, Ahrefs) and CMS platforms (e.g., WordPress).
  • Exceptional communication and collaboration skills, essential for a remote team.
  • Self-motivated and able to manage time effectively in a remote work setting.
  • Certifications in Google Ads or Google Analytics are a plus.
This role is 100% remote, allowing you to work from the comfort of your home. Our client is committed to fostering a collaborative and inclusive remote work environment. If you are a creative and data-driven marketer looking for a challenging remote opportunity, we encourage you to apply.
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Project Marketing Communications Specialist 1 - San Jose, CA

95115 San Jose, California M. C. Dean

Posted 2 days ago

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Job Description

Overview
**About M.C. Dean**
M.C. Dean is Building Intelligence. We design, build, operate, and maintain cyber-physical solutions for the nation's most mission-critical facilities, secure environments, complex infrastructure, and global enterprises. With over 7,000 employees, our capabilities span electrical, electronic security, telecommunications, life safety, automation and controls, audiovisual, and IT systems. Headquarters in Tysons, Virginia, M.C. Dean delivers resilient, secure, and innovative power and technology solutions through engineering expertise and smart systems integration.
**Why Join Us?**
Our people are passionate about engineering innovation that improves lives and drives impactful change. Guided by our core values-agility, expertise, and trust-we foster a collaborative and forward-thinking work environment. At M.C. Dean, we are committed to building the next generation of technical leaders in electrical, engineering, and cybersecurity industries.
M.C. Dean is seeking a project marketing communications specialist to join our dynamic team. The position will operate as an embedded resource to support project communications for a nationwide Federal contract. The position reports functionally to Security & Electronic Systems Marketing & Communications business partner and operationally to the project lead.
Responsibilities
**ROLES & RESPONSIBILITIES**
M.C. Dean operates in a highly-collaborative structure that requires each of us to support other members of the team responsible for driving high-priority initiatives.
**Project Communications:** Promote project successes with senior client management and across the M.C. Dean project team through regular communications, reports, and documentation of project progress and milestones. Lead change management communications to promote, educate, and engage stakeholders around new systems and processes implemented on the client program. Translate abstract and technical concepts into visual communications for presentations and project deliverables. Craft and review communications products with project teams, including team reports, signage, and emergency notifications. Advance our customer's reputation internally and externally. Coordinate the work of graphic designers on associated projects.
**Client Account Support & Integration:** Supplement direct client engagement efforts and support communications and meetings between M.C. Dean and client leadership as part of the M.C. Dean client account management team. Develop and implement client-targeted marketing programs supporting new business capture and long-term positioning.
+ Identify customer decision makers and influencers and pipeline opportunities.
+ Support market research and analysis to identify opportunities early in the business development lifecycle.
+ Manage and attend virtual and in-person client-, employee- and recruiting-focused tradeshows and events.
+ Identify and successfully place/pitch leadership for speaking and conference participation opportunities.
+ Facilitate new business presentations and customer demonstrations from conception through implementation.
+ Develop and maintain print, digital, and multimedia marketing materials.
**Technical Writing:** Support the project team members with drafting, editing, and submitting technical papers and white papers for client consumption.
**Client Reporting:** Work with the client account leader and project teams to establish and track customer program- and project-level metrics. Gather quantitative and qualitative data to support client reporting requirements. Present findings and make recommendations for further action. Provide input for weekly, monthly, quarterly, and annual reports. Support specialized client reporting on an ongoing, as-need basis.
Qualifications
**REQUIRED SKILLS/QUALIFICATIONS**
+ Bachelor's Degree in Business, Marketing, or Communications
+ Minimum 2 years of experience in marketing and communications
+ Excellent written communications skills with mastery of AP Style guidelines
+ Experience managing integrated campaigns as an external or in-house consultant
+ Mastery of Microsoft suite (Word, Excel, PowerPoint) and familiarity with Adobe
+ Creative Suite (InDesign, Illustrator, Photoshop)
+ Highly collaborative team player willing to jump in to support others on the team
+ Must be adaptable and able to work in a fast-paced environment with tight deadlines, and creatively solve problems
+ Organizational skills and attention to detail
+ Demonstrated analytical skills with research experience
+ Ability to interface with all levels of management
+ Willingness to work more than 40 hours per week
+ Ability to travel (10-20%)
**DESIRED EXPERIENCE**
+ Previous experience consulting for a professional services, technology or AEC firm
+ Experience working with highly technical content and have the ability to tailor that information for both lay and specialized audiences
+ Mastery of with Adobe Creative Suite (InDesign, Illustrator, Photoshop)
+ Experience with data/statistical analysis tools
+ Basic HTML and CSS a plus
+ Master's degree a plus
**We offer an excellent benefits package including:**
+ A competitive salary
+ Medical, dental, vision, life, and disability insurance
+ Paid time off
+ Tuition reimbursement
+ 401k Retirement Plan
+ Military Reserve pay offset
+ Paid maternity leave
**Pay Range:** $69,360 - $04,040
**ABILITIES**
+ Exposure to computer screens for an extended period of time
+ Sitting for extended periods of time.
+ Reach by extending hands or arms in any direction.
+ Have finger dexterity in order to manipulate objects with fingers rather than whole hands or arms, for example, using a keyboard.
+ Listen to and understand information and ideas presented through spoken words and sentences.
+ Communicate information and ideas in speaking so others will understand.
+ Read and understand information and ideas presented in writing.
+ Apply general rules to specific problems to produce answers that make sense.
+ Identify and understand the speech of another person.
Pay Range
USD 69,360.00 - USD 104,040.00 /Yr.
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