116 Marketing Specialists jobs in Katy

Marketing Liaison Career Opportunity

Appreciated for your Marketing Liaison Skills

Are you looking to embark on a career that's not only about driving patient growth but also about making meaningful connections close to home and heart in your community? As a Marketing Liaison at Encompass Health, you'll play a crucial role in helping us drive growth through patient referrals. To help support our business goals, your primary focus will be on cultivating strong referral relationships within a geographic territory. Join us in a career that blends professional growth with a sense of connection to the community and patients we serve.

A Glimpse into Our World

At Encompass Health, you'll experience the difference the moment you become a part of our team. Working with us means aligning with a rapidly growing national inpatient rehabilitation leader. Our achievements include being named one of the "Worlds Most Admired Companies" and receiving the Fortune 100 Best Companies to Work For® Award, among other accolades, which is nothing short of amazing.

Starting Perks and Benefits

At Encompass Health, we are committed to creating a supportive, inclusive, and caring environment where you can thrive. From day one, you will have access to:

• Affordable medical, dental, and vision plans for both full-time and part-time employees and their families.
• Generous paid time off that accrues over time.
• Opportunities for tuition reimbursement and continuous education.
• Company-matching 401(k) and employee stock purchase plans.
• Flexible spending and health savings accounts.
• A vibrant community of individuals passionate about the work they do!

Become the Marketing Liaison you always wanted to be

• Review medical conditions and pre-screen from the hospital/SNF/Home/Assisted Living Facility.
• Develop call plans and strategies to drive volume using the Referral Development System (RDS).
• Use market analysis data in individual territory to identify new business opportunities.
• Educate community, referral sources and physicians on hospital programs and services.
• Identify development opportunities to position hospital strategically in the marketplace.
• Responds to and overcomes admission barriers and follows-up on admissions variables.

Qualifications

• Current drivers license in the employed state and an acceptable driving record as per company policy.
• CPR certification.
• Bachelors Degree preferred or equivalent job experience.
• Minimum 2 years of experience in a healthcare environment, preferably as a clinician or tech.
• Minimum 1 year of experience as nurse liaison or successful sales experience in healthcare environment preferred.
• Familiarity with acute hospitals, rehab facilities, and the local healthcare market preferred.

The Encompass Health Way

We proudly set the standard in care by leading with empathy, doing what's right, focusing on the positive, and standing stronger together. Encompass Health is a trusted leader in post-acute care with over 150 nationwide locations and a team of 36,000 exceptional individuals and growing!

At Encompass Health, we celebrate and welcome diversity in our inclusive culture. We provide equal employment opportunities regardless of race, ethnicity, gender, sexual orientation, gender identity or expression, religion, national origin, color, creed, age, mental or physical disability, or any other protected classification.

We're eagerly looking forward to meeting you, and we genuinely mean that. Join us on this remarkable journey!

• Develop and implement innovative marketing strategies across various channels including digital, social media, content marketing, email, and traditional advertising.
• Conduct market research and competitive analysis to identify opportunities and threats.
• Manage marketing budgets and allocate resources effectively to maximize ROI.
• Oversee the creation of compelling marketing content, including website copy, blog posts, social media updates, and email newsletters.
• Collaborate with sales, product, and design teams to ensure cohesive brand messaging and campaign execution.
• Analyze campaign performance data and provide actionable insights and recommendations for improvement.
• Stay abreast of the latest marketing trends, technologies, and best practices.
• Manage and mentor junior marketing team members.
• Develop and maintain strong relationships with external vendors and agencies.
• Track and report on key marketing metrics, including website traffic, lead conversion rates, and customer acquisition costs.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field. A Master's degree is a plus.
• Minimum of 5-7 years of progressive experience in marketing strategy and execution.
• Proven track record of developing and implementing successful marketing campaigns.
• Strong understanding of SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency in marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Excellent analytical and problem-solving skills, with a data-driven approach to decision-making.
• Exceptional written and verbal communication skills.
• Strong leadership and project management abilities.
• Ability to work effectively in a fast-paced, collaborative environment.
• Experience in B2B or B2C marketing depending on the client's industry.

• Develop and implement innovative digital marketing strategies aligned with business objectives.
• Manage and optimize Search Engine Optimization (SEO) efforts to improve organic search rankings.
• Plan, execute, and manage paid advertising campaigns (SEM, PPC) across platforms like Google Ads and social media.
• Oversee social media strategy, content creation, and community engagement to build brand presence.
• Design and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Develop and manage content marketing initiatives, including blog posts, articles, and website copy.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics.
• Identify key performance indicators (KPIs) and generate regular reports on digital marketing effectiveness.
• Conduct market research and competitor analysis to identify opportunities and trends.
• Collaborate with creative teams to develop engaging marketing collateral and visual assets.
• Stay updated on the latest digital marketing tools, technologies, and best practices.
• Manage digital marketing budgets and allocate resources effectively.
• Develop and nurture lead generation funnels and conversion optimization strategies.
• Contribute to A/B testing and other experiments to improve campaign performance.
• Provide strategic recommendations for website design and user experience enhancements.
• Ensure brand consistency across all digital channels.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Strong analytical skills with the ability to interpret data and derive actionable insights.
• Excellent written and verbal communication skills, with a talent for crafting compelling copy.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with CRM systems and marketing automation platforms.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Creative thinking and a passion for digital innovation.
• Experience working in a remote or distributed team environment is highly preferred.
• Understanding of current digital marketing trends and emerging technologies.

• Develop comprehensive digital marketing strategies aligned with client objectives and target audiences.
• Plan, implement, and manage multi-channel digital marketing campaigns, including SEO, SEM, social media, email marketing, and content marketing.
• Analyze campaign performance data, generate insights, and provide actionable recommendations for optimization.
• Manage advertising budgets effectively, ensuring maximum ROI for clients.
• Stay current with emerging digital marketing trends, technologies, and best practices.
• Collaborate with internal creative, content, and web development teams to ensure seamless campaign execution.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Develop and present compelling campaign proposals and performance reports to clients.
• Monitor website traffic and user behavior to inform strategy and improve user experience.
• Foster strong client relationships by providing strategic guidance and exceptional service.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing strategy and campaign management.
• Proven track record of developing and executing successful digital marketing campaigns that achieve key performance indicators (KPIs).
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing principles.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and marketing automation software.
• Strong analytical skills and the ability to interpret complex data sets.
• Excellent written and verbal communication skills, with strong presentation abilities.
• Creative thinking and problem-solving skills.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Experience in an agency environment is a plus.

• Developing and executing integrated digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, content marketing, and paid advertising.
• Managing the company's online presence, including website content, social media profiles, and other digital assets.
• Overseeing SEO/SEM strategies to improve organic search rankings and drive targeted traffic.
• Creating and managing paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
• Developing and implementing email marketing campaigns to nurture leads and engage customers.
• Collaborating with content creators to produce compelling and relevant digital content.
• Analyzing campaign performance data, generating reports, and providing insights and recommendations for optimization.
• Staying up-to-date with the latest digital marketing trends, tools, and best practices.
• Managing the digital marketing budget effectively.
• Working closely with sales, product, and design teams to ensure alignment of marketing efforts with business goals.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• In-depth knowledge of SEO, SEM, social media marketing, email marketing, and content marketing.
• Experience with digital advertising platforms (e.g., Google Ads, Facebook Ads Manager).
• Proficiency in analytics tools such as Google Analytics.
• Strong understanding of marketing automation platforms and CRM systems.
• Excellent written and verbal communication skills, with a knack for compelling storytelling.
• Proven ability to manage multiple projects simultaneously and meet deadlines in a remote environment.
• Strategic thinking and analytical skills, with a data-driven approach to decision-making.
• Creative mindset and a passion for innovative marketing strategies.