450 Marketing Specialists jobs in Massachusetts

Join our dynamic marketing team as a Marketing Specialist, where you will be instrumental in driving our B2B and stakeholder marketing initiatives and contributing to brand presence. You will assist in the creation and execution of comprehensive marketing campaigns, collaborate on content production, and winning RFP proposals. Your role will also involve managing event logistics, developing marketing materials, and ensuring all communications and tactics align with our brand standards.

KEY JOB RESPONSIBILITIES:

• Assist in development and execution of multi-channel marketing campaigns that align with business objectives and targeted stakeholder audience needs.
• Collaborate with digital marketing specialist to produce engaging and relevant B2B content for various channels, including social media, email, and websites.
• Identify KPIs and measure campaign performance through established metrics and key performance indicators to measure ROI and identify optimization opportunities.
• Responsible for leading the Request For Proposal (RFP) process through RFP release, requirement analysis, content development, submission and finalist presentations.
• Work closely with Sales team to identify proposal requirements and prepare customized, detailed responses and templates.
• Identify and engage with internal subject matter experts and decisions makers, including senior management, to tailor responses to meet and exceed RFP requirements.
• Write proposal narratives using a mix of existing, previous responses and developing new material; develop and oversee internal content library through bi-annual audits.
• Elevate DDMA's brand at tradeshows, webinars, and events by managing event logistics, ordering of branded giveaways, vendor relationships, and the creation of marketing materials and key communications.
• Responsible for developing, editing and proofreading communications and marketing assets for a wide range of deliverables including social posts, website copy, long- and short-form marketing copy, email communication, and other traditional and non-traditional tactics.
• Collaborate closely with other departments, such as sales, public affairs, product, clinical, and innovation to ensure content alignment and effectiveness.
• Serve as a brand steward, ensuring all marketing materials align with corporate brand guidelines and standards for branding, positioning, and trademark compliance.
• Facilitates the execution of creative assets by developing detailed project and creative briefs with clear direction to ensure the deliverable supports the campaign objective and overall narrative
• Produce high quality content that is error-free, compliant and adheres to the organization's style guide, brand voice, mission, vision and values.
• Assists with various marketing projects as needed to support the team and further establish our brand in the industry.

• Bachelor's degree in marketing, communications or related field.
• 5+ years of marketing experience; additional experience in content development a plus.
• Demonstrated written communication skills: Strong copy editing and proofreading skills with attention to detail and commitment to delivering highest-quality output.
• Adept at writing and content development in a variety of styles and voices across various media types including print, email, presentations and web.
• Strong verbal communication and listening skills: Flexible, creative and innovative thinker with a strong track record of executing credible ideas.
• Ability to multi-task and manage several projects/programs simultaneously.
• Ability to work independently, and as part of a team, adapt quickly and prioritize in a fast-paced environment.
• Skilled working with Microsoft Office, presentation software, email marketing and project management platforms; early adopter of new technologies.
• Initiative-taking with a performance-driven attitude and desire to learn.
• Candidates must be located within driving range to DDMA office in Boston MA.

• Prior work experience in healthcare or insurance businesses

We're on the lookout for a high-energy Marketing Analyst ready to turn insights into impact. The Marketing Analyst will be responsible for gathering, analyzing, and interpreting customer and marketing data to understand customer behavior, measure performance, identify trends, and optimize marketing strategies. This role requires a strong analytical mindset, proficiency in data tools, and the ability to translate data into actionable insights that support business growth. As Metro's first Marketing Analyst, this is a great opportunity for a highly motivated self-starter to build marketing analytics for the department from the ground-up. Ready to lead the charge?

What You'll Do:

• Collect, analyze, and interpret data from various marketing channels (digital, social media, email, SEO, paid advertising, etc.) to evaluate performance and ROI.
• Collaborate with Strategic Intelligence to compile data and build reports from Metro's internal and external data sources relative to Metro's products and members. Collaborate with Marketing to compile performance data from digital sources, website analytics, and campaign results.
• Analyze internal and external data to evaluate the impact and effectiveness of marketing efforts. Identify opportunities to maximize the sales and market penetration of current products, including opportunities for cross-selling and external account acquisition. Identify new products and markets, forecasts, and tracks sales trends.
• Access external sources including census and competitive data relating to member demographics, competition, and market factors influencing product demand and usage including market segments, products, pricing, sales, and distribution methodology.
• Make recommendations related to research findings, including ongoing understanding of member behavior and identification of opportunities and segments to target.
• Use statistical techniques and data visualization tools to present insights and recommendations to stakeholders.
• Develop and maintain member and marketing dashboards and reports to track KPIs and campaign effectiveness.
• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities for growth.
• Collaborate with cross-functional teams (marketing, sales, product, finance) to align strategies with business objectives.
• Help drive A/B testing and other test and learn initiatives to optimize marketing efforts.
• Monitor customer behavior, segmentation, and engagement patterns to enhance targeting and personalization strategies.
• Stay up to date with industry trends, emerging marketing technologies, and best practices.

• Bachelor's degree in Marketing, Business, Statistics, Math, or a related quantitative field.
• Minimum 5 years of experience in marketing analytics, data analysis, or a similar role. Agency or in-house marketing experience is required.
• Proven proficiency in analytics tools such as Tableau, Power BI, Google Analytics or similar.
• Proven experience with SQL, Snowflake, Excel, and data visualization techniques.
• Proven experience with CRM and marketing automation platforms (e.g., Marketo, HubSpot, Salesforce).
• Solid understanding of digital marketing tactics a must.
• Solid understanding of market research methods.
• Excellent problem-solving skills, attention to detail, and the ability to work independently.
• Excellent communication skills with the ability to translate data into actionable insights. Comfortable presenting insights to internal stakeholders with varying levels of seniority.
• Financial industry experience strongly preferred.

• Position is eligible for Hybrid, once an initial 2 weeks (10 days) of Onboarding is completed on-site in Chelsea.
  • Standard Hybrid: three days on-site in Chelsea: Tuesdays and Wednesdays on-site; third day to be determined in department; two days remote work.
  • Compressed Workweek: four,10-hour days on-site in Chelsea.

• Comprehensive Benefits:
  • Health, Dental, and Vision coverage for employees working minimum of 20 hours/week; Metro provides assistance toward premiums and copays
  • Sales Incentives; annual retention bonus vesting program
  • Three weeks paid vacation; 11 paid holidays
  • 401(k) with matching plan & safe harbor plan - allowing every employee to save for retirement. Metro contributes 3% regardless of employee's contribution
  • Wellness Incentives; Employee Assistance Program; Flexible Spending Account; Health Savings Account; Prescription Drug program and range of voluntary benefits (LTD, STD, AD&D); access to no-interest loans; $150/Quarter reimbursements for wellness and lifestyle expenses
  • Discounts on Pet Insurance

• Strong growth opportunities with development plans and position-related or job-related tuition assistance to help you attain your long-term career goals
• Growing, dynamic environment - no day is ever the same and join an exceptional team of co-workers
• Exceptional training program (classroom, on-the-job, and mentoring)
• Stable and growing organization

By joining Sedgwick, you'll be part of something truly meaningful. It's what our 33,000 colleagues do every day for people around the world who are facing the unexpected. We invite you to grow your career with us, experience our caring culture, and enjoy work-life balance. Here, there's no limit to what you can achieve.

Newsweek Recognizes Sedgwick as America's Greatest Workplaces National Top Companies

Certified as a Great Place to Work®

Fortune Best Workplaces in Financial Services & Insurance

Marketing Strategist

PRIMARY PURPOSE : To provide support to the Marketing Director for all market development research initiatives, brand development programs and marketing positioning, and collateral development; to work with the Communications team on marketing related programs identified; and to gain approval of new materials.

ESSENTIAL FUNCTIONS and RESPONSIBILITIES

• Responsible for design and marketing support for strategic marketing plans, working with in-house and outside resources to design high-impact materials programs to acquire and retain Sedgwick customers across all lines of business.

• Responsible for designing content developed for Sedgwick services.

• Responsible for design related to webinar marketing, flyers promotions, direct marketing campaigns, and email blasts.

• Strategizes with internal division leaders including research, analysis, logistics, and overall coordination of projects.

• Maintains a working knowledge of all aspects of property, casualty, and disability TPA services including claims, managed care, and ancillary services such as alternative risk to support national marketing programs.

ADDITIONAL FUNCTIONS and RESPONSIBILITIES

• Performs other duties as assigned.

• Supports the organization's quality program(s).

• Travels as required.

QUALIFICATIONS

Education & Licensing

Bachelor's degree from an accredited college or university preferred. Concentration in design, marketing, or communications preferred.

Experience

Six (6) years of experience in marketing or corporate communications design or equivalent combination of education and experience required.

Skills & Knowledge

• Excellent oral and written communications, including presentation skills

• PC literate, including Microsoft Office products

• Demonstrated skills in marketing, writing, editing, design, promotions, sales support, strategy

• Electronic marketing skills

• Competitive intelligence focus

• Layout and design skills

• Attention to details, deadlines, and budget restraints

• Excellent organizational skills

• Excellent interpersonal and diplomacy skills

• Ability to manage multiple and changing priorities

• Ability to work in a team environment

• Ability to meet or exceed Performance Competencies

WORK ENVIRONMENT

When applicable and appropriate, consideration will be given to reasonable accommodations.

Mental : Clear and conceptual thinking ability; excellent judgment, troubleshooting, problem solving, analysis, and discretion; ability to handle work-related stress; ability to handle multiple priorities simultaneously; and ability to meet deadlines

Physical : Computer keyboarding, travel as required

Auditory/Visual : Hearing, vision and talking

NOTE : Credit security clearance, confirmed via a background credit check, is required for this position.

The statements contained in this document are intended to describe the general nature and level of work being performed by a colleague assigned to this description. They are not intended to constitute a comprehensive list of functions, duties, or local variances. Management retains the discretion to add or to change the duties of the position at any time.

Sedgwick is an Equal Opportunity Employer and a Drug-Free Workplace.

If you're excited about this role but your experience doesn't align perfectly with every qualification in the job description, consider applying for it anyway! Sedgwick is building a diverse, equitable, and inclusive workplace and recognizes that each person possesses a unique combination of skills, knowledge, and experience. You may be just the right candidate for this or other roles.

Sedgwick is the world's leading risk and claims administration partner, which helps clients thrive by navigating the unexpected. The company's expertise, combined with the most advanced AI-enabled technology available, sets the standard for solutions in claims administration, loss adjusting, benefits administration, and product recall. With over 33,000 colleagues and 10,000 clients across 80 countries, Sedgwick provides unmatched perspective, caring that counts, and solutions for the rapidly changing and complex risk landscape. For more, see sedgwick.com

Benefits:

401(k)

401(k) matching

Bonus based on performance

Company parties

Competitive salary

Dental insurance

Flexible schedule

Health insurance

Opportunity for advancement

Paid time off

Training & development

Vision insurance

Biointron is an antibody services CRO and we are seeking a client-facing, detailed, self-starting Marketing Associate to join our fast-growing team. Reporting directly to the Marketing Manager, the Marketing Associate will be responsible for seamlessly implementing marketing initiatives and collaborating with global Biointron marketing team members and the regional business development team in support of marketing campaigns and Biointron objectives. The Marketing Associate must be an organized multitasker able to handle many diverse projects at once within tight deadlines.

Responsibilities:

1. Design content marketing strategies and set short-term goals for marketing objectives
2. Write and edit marketing materials, including but not limited to campaign emails, event brochures and flyers, webpages, news releases, social media posts
3. Undertake content marketing initiatives to achieve business targets
4. Collaborate with the design and R&D teams to produce high-quality content
5. Optimize content considering SEO and Google Analytics
6. Share content through various channels, ensuring a strong web presence
7. Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
8. Perform ongoing keyword discovery, expansion, and optimization
9. Monitor and report monthly on competitor marketing activities, analyzing and summarizing data and trends
10. Conduct market research to identify new opportunities and stay up-to-date with industry trends
11. Create and update marketing campaigns in Salesforce – tracking campaign results and leads
12. Attend and support the planning and execution of events, webinars, and trade shows to promote our products and services with potential clients
13. Other tasks as needed

Qualifications

1. Master's degree in marketing, science, biology, or immunology
2. 2+ years of marketing experience in life science-related reagents/services, preferably in the protein/antibody field
3. 2+ years of previous experience as a marketing associate or similar role
4. Knowledge of traditional and digital marketing, content marketing, and social media marketing
5. Previous experience with SEO and Google Analytics required
6. Excellent writing, communication, and presentation skills
7. Proficiency in full Microsoft Office suite, especially with Excel and PowerPoint
8. Self-starter, with a can-do attitude and enthusiasm for the work
9. Ability to work independently and as part of a team

Knowledge / Skills / Abilities: 10. Proficient in Microsoft Suite including Word, Excel, PPT and CRM software 11. Experience with SEO and Google Analytics 12. Detailed-oriented 13. Great communication skills, both verbal and written 14. Great English writing skills 15. Great interpersonal skills

Physical Requirements:

1. Must be able to work in environment with variable noise levels (conferences, seminars, expos, etc.)
2. Must be able to stand/sit/walk for long periods

Remote Locations: CA, NJ, MA ONLY

This is a remote position.

Are you at the beginning of your career in marketing and want to grow your skills? Do you thrive in fast-paced environments where experimentation and agility are key? If so, we want you on our team!

Key Responsibilities:

• Operational support in paid and organic social media marketing: helping analyze and conceptualize campaigns, with a focus on Meta and TikTok.

• Data analysis: Evaluating our campaign performance to measure success and drive optimization.

• Assisting in the planning, execution, and evaluation of growth experiments.

• Supporting the creation and distribution of marketing assets (blog posts, social media posts, newsletters, flyers, mailers, etc.).

• Helping respond to customer inquiries and feedback on social media and reviews platforms.

• You are an enrolled student or recent graduate

• Previous marketing experience is a plus, but not a must - motivation matters more!

• A data-driven mindset: You are proficient in Excel and enjoy diving deep into data analysis.

• A proactive approach - in our agile team, there's plenty of room to contribute your ideas.

• Fluent English and Spanish

• Innovative Environment: Be part of a forward-thinking team that values creativity and innovation.
• Growth Opportunities: We're committed to your personal and professional development.
• Impact: Your work will directly contribute to the growth and success of our brand.
• Facilities : A modern office in the Downtown Boston area with a great team, regular events, free drinks and snacks

Core Responsibilities:

Experience with Construction is must!

• Assist with the development and maintenance of standard proposal inputs, variable by clients, sector, region, etc., and inclusive of copy, imagery, and other assets
• Maintain a solid understanding of and assist with the RFP/RFQ documents and manage the output (via online portals, electronic copies and/or bound books) of the proposal process deliverables
• Collaborate with the Marketing and Business Development teams to support and prioritize multiple assignments with variable deadlines
• Attend internal estimating and pursuit coordination meetings and review and analyze proposal requirements, deliverables and deadlines with the broader pursuit team
• Consult with and interview operations/technical and other cross-functional teams and author content for proposal responses and marketing collateral (including project sheets, team member resumes, etc.)
• Develop and edit compelling proposal material and work with business development and technical staff to identify ongoing edits and new content required throughout the development process - ensuring content quality and adherence to compliance and other organisational standards
• Graphically layout text/narratives, images and other design elements in a clear and organized manner according to proposal RFQ/RFP specifications and existing design templates
• Collaborate with Business Development and Marketing teams to develop interview and other pursuit-related presentation content and materials
• Assist with Digital Marketing updates on the company intranet, website, and social media channels
• Work with Marketing Managers and cross-functional team members to support planning and coordination of conferences, tradeshows, and other external events

Qualifications:

• Experience working in a similar capacity at an A/E/C firm or comparable industry/organization within similar professional services setting
• Bachelor’s degree preferably in Marketing, Communications, or related field
• Strong editing, writing, and communication skills
• Excellent document, time, and prioritization management skills
• Effective graphic and page layout sensibilities
• Day-to-day working proficiency in Adobe InDesign, Photoshop, and Microsoft Office Suite
• Ability to collaborate effectively with senior and technical staff members to accomplish proposal deadlines
• Excel at working autonomously and in a fast-paced, collaborative team environment

About Suffolk

Suffolk is a national enterprise that builds, innovates and invests. Suffolk is an end-to-end business that provides value throughout the entire project lifecycle by leveraging its core construction management services with vertical service lines that include real estate capital investment, design, self-perform construction services, technology start-up investment (Suffolk Technologies) and innovation research/development.

Suffolk Americas Contractor is a national company with more than $5.0 billion in annual revenue, 2,600 employees, and main offices in Boston (headquarters), New York City, Miami, West Palm Beach, Tampa, Estero, Dallas, Los Angeles, San Francisco, and San Diego. Suffolk manages some of the most complex, sophisticated projects in the country, serving clients in every major industry sector, including healthcare, life sciences, education, gaming, transportation/aviation, government, mission critical and commercial. Suffolk is privately held and is led by founder, chairman and CEO John Fish. Suffolk is ranked #8 on ENRs list of Top CM-at-Risk Contractors. For more information, visit follow Suffolk onFacebook,Twitter,LinkedIn,YouTube,andInstagram.

The Role

The Senior Marketing Manager leads the development of RFQ/RFP and interview strategies and materials which position Suffolk as the builder of choice. Oversees strategic planning for key pursuits while facilitating strong collaboration with internal and external stakeholders. Provides oversight and leadership to junior team members while identifying and leading initiatives that support functional excellence and the companys vision and strategies.

• Oversee, manage, and execute on the development of RFQ/RFP responses and client interviews, ensuring timely delivery of best-in-class materials
• Lead the process on high-priority pursuits from start to finish, encompassing strong content development, clear and compelling messaging, brand and quality, and interview coaching
• Facilitate strategic discussions to develop and communicate a strong value proposition in pursuit materials
• Provide leadership, mentorship, and development opportunities for junior team members
• Maintain an awareness of department workload and contribute to team resource planning
• Communicate effectively with internal stakeholders including leadership, operations, business development, preconstruction, and functional leads
• Collaborate professionally with key external partners to support strategic goals and key pursuits
• Lead and/or contribute to department initiatives that support continuous improvement
• Demonstrate strong writing and storytelling capabilities
• Prioritize and manage concurrent assignments while ensuring quality, brand, and efficiency
• Facilitate internal debrief sessions to collect best practices and identify areas for continued improvement
• Partner with internal departments and outside vendors to enhance our materials and approach
• Understand and support regional and company-wide strategies for growth
• Support reporting mechanisms and metrics for the regional department
• Support and/or manage regional events, communications, and marketing initiatives as needed
• Serve as strong representative for the team and company within local A/E/C community

• 7+ years in marketing within the AEC industry required
• BS/BA with concentration in marketing, business, English, journalism, or communications preferred
• Proven ability to initiate work, make strategic decisions, and follow through to meet deadlines
• Excellent communication and interpersonal skills with a focus on client service
• Ability to contribute strategically and exhibit leadership amongst the team
• Ability to anticipate needs, problem solve, and proactively respond to challenges and opportunities
• Strong attention to detail with an emphasis on quality
• Excellent writing skills and strong design sense with a high level of creativity
• Ability to work well in a fast-paced environment and effectively manage conflict
• Strong technical proficiency in Adobe Creative Suite (particularly InDesign) and Microsoft Office (particularly PowerPoint)
• Experience in public sector work and design-build procurement is preferred
• Demonstrates Suffolks Core Values of Passion, Integrity, Hard Work, Professionalism, and Caring

Please note that we do not wish to receive unsolicited resumes from third-party recruiters or staffing agencies. Any resumes submitted in the absence of a signed agreement will become the property of Suffolk and no fee will be paid should the candidate be hired by Suffolk or our affiliates. We only accept resumes directly from candidates who have applied through our official application process.

While performing the duties of this job, the employee is regularly required to sit for long periods of time; talk or hear; perform fine motor, hand and finger skills in the use of a keyboard, telephone, or writing. The employee is frequently required to stands; walk; and reach with arms and/or hands. Specific vision abilities include close vision, distance vision, depth perception and the ability to adjust focus. The employee will spend their time in an office environment with a quiet to moderate noise level. Job site walking.

Suffolk provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, pregnancy or maternity, national origin, citizenship, genetic information, disability, protected veteran, gender identity, age or any other status protected by law.This policy applies to recruiting, hiring, transfers, promotions, terminations, compensation, benefits, and all other terms and conditions of employment.Suffolk will not tolerate any unlawful discrimination toward, or harassment of, applicants or employees by anyone at Suffolk Ventures, or anyone working on behalf of Suffolk.

Senior Marketing Manager, Pursuit Marketing