137 Marketing Specialists jobs in Orange County
Marketing Specialist
Posted today
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Job Description
Summary:
The Marketing Specialist is responsible for marketing new and renewal Business Insurance business accounts, managing the marketing process and providing advice and assistance requiring advanced technical and industry knowledge to meet client needs and resolve difficulties.
Essential Duties & Responsibilities
- Review submission of current / renewal policy design and rate information, historical claims experience data, and any additional related materials required to prepare for submission of risk. Advise Client Executive if further information or clarification is needed.
- Combine and consolidate industry data to provide an evaluation of potential markets based on claims experience, losses, location, and industry trends.
- Present potential markets to Client Executive, educating and informing them of recent industry trends and events or regulations impacting the market; potential risks the client presents, and other factors which may affect Carrier quotes.
- Submit the risk to the marketplace ensuring carriers have all information they require and data is accurate and current.
- Provide Client Executive with an initial and updated Marketing Summaries.
- Correspond with carrier representatives to coordinate activity, provide information, and advocate on behalf of the client, suggesting limitations and/or modifications to the policy terms to obtain the best possible quotes.
- Analyze market proposals to verify coverages, premium rates and competitiveness.
- Call attention to and resolve with underwriter(s) any omissions on viable quotes.
- Present quotes to Client Executive and bind coverages.
- Summarize the submissions made, quotes received and factors that affected quotes.
- Follow through on changes resulting from client requests at the time of the Proposal.
- Provide oversight to Account Associate when coverage is to be bound.
- Establish and maintain effective, positive working relationships with Associates, clients and carriers.
- Ensure deliverables are prepared to satisfy client and carrier requirements and schedule.
- Facilitate problem solving and collaboration when faced with client difficulties.
Education and/or Experience
A service oriented individual with high personal standards and a hands-on work style, comfortable working at a varying pace, managing multiple deadlines, and adjusting priorities is required. In addition, this position interacts with a large group of internal associates and external vendors with whom excellent relationships are crucial to our firm and clients’ success.
- Must possess a strong understanding of Business Insurance coverages, exposure issues and carriers such that this expertise is recognized by colleagues and clients.
- Successful work history to include 3 to 5 years experience in a professional office setting in which job responsibilities were related to those specified above.
- Proficiency with personal computers and Microsoft Office applications (i.e., Word, Excel and PowerPoint) with the ability to operate standard office equipment is required.
- Skill in organizing resources and establishing priorities.
- Demonstrated ability to resolve problems and present results neatly, with clarity and precision in oral and written form.
- Maintain a valid Drivers License & have reliable transportation.
Work Environment & Physical Demands
- Ability to use computer keyboard and sit in a stationary position for extended periods.
- Work is performed in a typical interior/office work environment.
- Extended work hours of up to 10 hrs/day required on occasion due to seasonal workload and participation in networking and industry functions that begin well before the workday.
#LI-DNI
#MMABI
The applicable base salary range for this role is $70,000 to $130,400.
The base pay offered will be determined on factors such as experience, skills, training, location, certifications, education, and any applicable minimum wage requirements. Decisions will be determined on a case-by-case basis. In addition to the base salary, this position may be eligible for performance-based incentives.
We are excited to offer a competitive total rewards package which includes health and welfare benefits, tuition assistance, 401K savings and other retirement programs as well as employee assistance programs.
Marketing Specialist
Posted 1 day ago
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Job Description
The **Marketing Specialist** will be primarily responsible for the development and execution of downstream marketing activities in North America. The individual will work closely with the marketing team in daily management, business planning, near and long-term commercial strategy and execution, and other downstream functions such as product launches, events, dealer support, marketing literature and asset development in support of the Kerr operating company. They will collaborate with the sales organization to help deploy and train on brand strategy, field tactics, and clinical and technical training of key internal and external stakeholders. They will collaborate closely with other cross-functional teams, including Product Management, Channel Management, and Distribution Partners to support revenue targets of dental consumables. They will develop and execute comprehensive marketing, business development, brand and external communication strategies, tactical plans and programs to optimize market share and profitability. Identifies, develops and maintains customer and partner relationships and meet service requirements. Leads market research to assess current and future market conditions, competitive product, service and pricing practices and changing customer/prospect dynamics in order to influence new product/service development. Other duties as assigned. This is a hybrid position, requiring a minimum of three days per week in the Brea, CA office.
**Essential Duties and Responsibilities:**
+ Under minimal supervision, supports the company's short and long-term commercial strategy and execution within downstream marketing including product launches, events, dealer support, marketing literature, and asset development.
+ Develops programs and campaigns to drive engagement with internal and external audiences by working closely with Sales and Product Management.
+ Assists in the commercial tactical planning and execution, including the development of marketing and sales tools to support existing and new product launches.
+ Collaborates with cross-functional teams such as Professional Education, Analytics, and Sales in measuring the Return on investment (ROI) of events and other marketing programs.
+ Develops and executes digital marketing activities across social media, trade publications, email, paid search, and web/landing pages.
+ Collaborates with Key Opinion Leaders, Product Management, R&D, Sales, Legal, and Regulatory Affairs in the creation and approval of marketing and sales assets.
+ Participates in the communication, and sharing of marketing, sales tools, and best practices with European marketing counterparts as it relates to the operating company.
+ Assists in marketing sponsorship and logistics for all major events and providing triage support to the Sales team.
+ Stays abreast of marketing trends and continually fosters optimization and evolution of marketing strategies.
+ Participates in continuous improvement activities under the Envista Business System (EBS) and supports the implementation of actions. Implements EBS tools into department activities and standard work.
+ Travel up to 20% domestically
**Job Requirements:**
**Minimum Qualifications:**
+ Bachelor's Degree in Marketing, Business, or related field preferred
+ 2+ years of work experience in Marketing; regulated industry experience is a plus
+ Willing to travel up to 20% travel to visit customers, tradeshows, dealer meetings, or other.
**Preferred Skills:**
+ Proficient in HubSpot (or similar) Smartsheet (or similar), Adobe Express (or similar), Adobe Workfront (or similar) preferred
+ Good understanding of marketing (positioning, product development & commercialization, pricing, packaging, promotion) is preferred.
+ Strong business acumen to champion the category among competing functions.
+ Exceptional analytical capabilities with experience in analyzing market, financial and sales data, extracting relevant information and providing recommendations to improve results
+ Proven ability to consult with internal customers to determine project objectives, design appropriate methodology, and prioritize, manage resources and timelines for multiple projects simultaneously
+ Exceptional market research skills and comfortable in working with incomplete or nebulous data/information to develop coherent and structured outcomes for marketing sizing, market needs, segmentation, product positioning, etc.
+ Excellent oral and written communication skills to effectively communicate and influence a cross functional team.
+ Effective time management skills to ensure on-time delivery of products.
+ Team oriented - ability to motivate and work well with diverse, cross-functional teams.
+ Strong leadership and interpersonal skills
+ Self-starter, problem solver
+ Curious, questions status quo
**Physical Demands:**
The physical demands are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
+ While performing the duties of this job, the employee is regularly required to stand, sit, communicate, and operate a computer and telephone
+ Work is conducted in a standard office and light manufacturing floor environment with moderate noise
+ Light to moderate lifting may be required at times
#LI-RJ1
IND123
**Target Market Salary Range:**
Actual compensation packages take into account a wide range of factors that are unique to each candidate, including but not limited to geographic location; skill sets; relevant education and certifications; depth of experience; performance; and other business and organizational needs. The disclosed reasonable estimate has not been adjusted for the applicable geographic differential associated with the location at which the position may be filled. At Envista, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the facts and circumstances of each case. The total compensation package for this position may also include an annual performance bonus, medical/dental/vision benefits, 401K match, and/or other applicable compensation plans.
$69,600 - $103,300
**Operating Company:**
Kerr
Envista and all Envista Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity, or other characteristics protected by law. The "EEO is the Law" poster is available at: compliance/posters/pdf/eeopost.pdf.
Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.
Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.
Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit .
Marketing Manager
Posted 1 day ago
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Job Description
We're seeking a dynamic Marketing Manager to lead and execute strategic marketing initiatives that drive audience engagement and business growth. This role blends creative storytelling with data-driven execution, requiring strong writing, design, and project management skills. The ideal candidate thrives in collaborative environments and brings a sharp eye for detail and a passion for crafting compelling brand experiences.
Key Responsibilities
Content Creation & Visual Design
+ Develop persuasive, audience-tailored content for digital campaigns, websites, promotional materials, press releases, and social platforms.
+ Maintain brand consistency across messaging and visual assets.
+ Design engaging graphics and presentations that support marketing efforts.
+ Partner with internal teams to ensure clarity and impact in all creative deliverables.
Campaign Management & Lead Generation
+ Assist in launching multi-channel campaigns across digital, event, and partnership platforms.
+ Align campaign goals with sales and business development teams to ensure measurable outcomes.
+ Evaluate and refine marketing channels based on performance metrics.
+ Translate technical or complex ideas into accessible, audience-friendly messaging.
Analytics & Reporting
+ Maintain marketing dashboards and assist in performance tracking and ROI analysis.
+ Provide actionable insights based on campaign data and market trends.
+ Communicate findings clearly to stakeholders to inform strategic decisions.
Cross-Team Collaboration
+ Support product and service launches through coordinated marketing efforts.
+ Share competitive intelligence and customer feedback to enhance messaging and positioning.
+ Uphold quality control standards across all marketing outputs.
Requirements
+ Minimum 3 years of experience in marketing, preferably in B2B, tech, or mission-driven sectors.
+ Demonstrated success in executing campaigns that drive engagement and revenue.
+ Exceptional writing skills with a portfolio showcasing diverse formats (web, email, social, etc.).
+ Proficiency in graphic design and multimedia content creation.
+ Familiarity with social media trends and platform-specific strategies.
+ Strong analytical skills with experience using spreadsheets for data modeling and reporting.
+ Excellent verbal and visual communication abilities.
+ Highly organized and capable of managing multiple priorities simultaneously.
+ Detail-oriented with a commitment to accuracy and consistency.
+ Collaborative mindset with experience working across departments.
+ Creative thinker with a knack for storytelling and brand development.
+ Comfortable in fast-paced, evolving environments.
+ Experience in performance marketing or product marketing is a plus.
Additional Information
+ Supervision: This role does not include direct reports.
+ Work Setting: Office-based role with standard business hours.
+ Travel: No travel required.
+ Physical Requirements: Ability to sit, stand, and use a computer for extended periods; lift up to 10 lbs.
+ Note: This description outlines the general nature of the role and may evolve over time.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
Social Media Marketing Intern
Posted today
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Job Description
Billion Dollar Beauty is a cosmetic lifestyle company that is dedicated to finding innovative solutions to everyday problems with our makeup and self care routines. Our products are proudly vegan, paraben and cruelty free.
With distribution with retailers such as QVC, Walgreens, CosmoProf, Amazon, and our website billiondollarbeauty.com, BDB has experienced explosive growth over the past year.
BDB is looking for an Influencer Relations Coordinator to help develop our influencer community and drive sales to our Shopify site.
Responsibilities & Position Requirements Include:
- Strong passion and knowledge of social media
- Build and maintain strong relationships with influencers and identify new, upcoming, and trending ones
- Conduct weekly influencer reach outs and manage gifting process
- Partner with cross functional teams to coordinate the fulfillment of all incoming requests from influencers and media outlets
- Compile weekly social reports to showcase overall performance
- Track influencer content across social platforms
- Able to identify and stay up to date with key trends
- Content creation including pitching, shooting, and editing videos for TikTok and Reels on a weekly basis
- Maintain accurate and up-to-date media lists, influencer databases/ directory, meeting agendas/reports, etc.
Qualifications:
· Bachelor’s Degree in Marketing, Communication, Business Administration or a related field
· 1-2 years social media marketing experience (can include internships).
· Flexible and takes initiative, able to hit the ground running
· Organized with strong attention to detail
· Incredibly passionate about the beauty industry
This is a three month internship. At the end of the internship, there is an opportunity for permanent employment at BDB based on job performance and company needs.
Social Media Marketing Specialist
Posted 3 days ago
Job Viewed
Job Description
BaRupOn is a dynamic digital platform focused on connecting government contractors with valuable resources, insights, and opportunities. As we expand our digital footprint, we are seeking a talented and creative Social Media Marketing Specialist to help us grow our brand presence, engage our audience, and drive traffic and conversions across all social media channels.
Key Responsibilities
• Develop and execute a comprehensive social media strategy aligned with company goals and brand identity.
• Manage and grow BaRupOn's presence across platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.).
• Create engaging and high-quality content including graphics, short videos, infographics, and written posts.
• Plan and manage a content calendar, ensuring timely and consistent posting.
• Monitor analytics, track key performance metrics, and optimize content based on data insights.
• Engage with followers, respond to comments/messages, and build community relationships.
• Collaborate with internal teams (e.g., SEO, content, partnerships) to support campaigns and lead generation.
• Stay updated on industry trends and emerging platforms/tools.
Requirements
• Bachelor's degree in Marketing, Communications, or a related field.
• 2+ years of experience managing social media for a brand or agency.
• Strong writing, editing, and communication skills.
• Proficiency with social media tools (e.g., Hootsuite, Buffer, Meta Business Suite).
• Basic design skills (Canva, Adobe Creative Suite is a plus).
• Experience with paid social campaigns is a bonus.
What We Offer
• Opportunity to be part of a mission-driven, growing company.
• Creative freedom and support for innovative ideas.
Social Media Marketing Intern
Posted today
Job Viewed
Job Description
Billion Dollar Beauty is a cosmetic lifestyle company that is dedicated to finding innovative solutions to everyday problems with our makeup and self care routines. Our products are proudly vegan, paraben and cruelty free.
With distribution with retailers such as QVC, Walgreens, CosmoProf, Amazon, and our website billiondollarbeauty.com, BDB has experienced explosive growth over the past year.
BDB is looking for an Influencer Relations Coordinator to help develop our influencer community and drive sales to our Shopify site.
Responsibilities & Position Requirements Include:
- Strong passion and knowledge of social media
- Build and maintain strong relationships with influencers and identify new, upcoming, and trending ones
- Conduct weekly influencer reach outs and manage gifting process
- Partner with cross functional teams to coordinate the fulfillment of all incoming requests from influencers and media outlets
- Compile weekly social reports to showcase overall performance
- Track influencer content across social platforms
- Able to identify and stay up to date with key trends
- Content creation including pitching, shooting, and editing videos for TikTok and Reels on a weekly basis
- Maintain accurate and up-to-date media lists, influencer databases/ directory, meeting agendas/reports, etc.
Qualifications:
· Bachelor’s Degree in Marketing, Communication, Business Administration or a related field
· 1-2 years social media marketing experience (can include internships).
· Flexible and takes initiative, able to hit the ground running
· Organized with strong attention to detail
· Incredibly passionate about the beauty industry
This is a three month internship. At the end of the internship, there is an opportunity for permanent employment at BDB based on job performance and company needs.
Director, Digital Marketing
Posted today
Job Viewed
Job Description
Join the Pacsun Community:
Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
The Director, Digital Marketing is responsible for the development and management of the company’s digital growth marketing strategy. This role is responsible for managing the in-house paid media team and leading key activities, including but not limited to paid search, paid social, affiliate, display, marketplace advertising, SEO, and custom activations. This person will collaborate with cross functional teams including CRM, Brand Marketing, Merchandising, Buying, Planning, Legal and IT. Primary focus is to drive customer acquisition and retention, build revenue profitably online, manage a strict budget and continually improve return on ad spend.
A day in the life, what you’ll be doing:
- Develops and executes paid marketing strategy across all digital media channels from concept to launch. Leads internal paid media team, handling tactical execution of media allocation and optimization.
- Leads and manages all aspects of digital media, including SEO/SEM, affiliate, display re-targeting and acquisition, paid social and custom activations with media partners and platforms.
- Manages and develops digital media team; sets and maintains clear, specific, measurable, actionable, reasonable and time-related goals for functional group and individual team members.
- Partners with cross functional leaders to optimize digital marketing effectiveness and support cross channel sales, including Merchandising/Buying, Planning, Brand Marketing, Creative, and other functions.
- Identifies and launches new digital marketing initiatives to better acquire and retain customers
- Develops digital marketing roadmap including existing channel optimization and development of new, aligning with approved budget and key merchandising and marketing moments.
- Develops and maintains relationships with key platform partners including, but not limited to, Google/YouTube, Meta, TikTok, Pinterest, and Snapchat.
- Builds and maintains digital media budget aligned with overall business objectives and reports on actual, budgeted and forecasted projections in both spend, demand and return on ad spend on regular weekly, monthly, quarterly and annual basis
- Provides reporting on effectiveness of all digital media channels including but not limited to qualitative and quantitative channel performance holistically and down to the campaign/publisher level, channel impacts to customer acquisition costs and customer lifetime value and associated benchmarks to measure competitive advantages.
- Maintains and leverages analytics systems in collaboration with cross functional partners including sophisticated attribution modeling to gain better insights into effectiveness of digital marketing.
- Leads effort for landing page optimization, personalization and other forms of a/b and multivariate tests associated with digital media focused on improving click through and conversion rates.
- Evaluates all associated digital marketing partners, vendors and publishers for effectiveness and contribution to business and digital marketing efforts.
What it takes to Join:
- Bachelor’s Degree preferred, ideally in Marketing, Business, or Retail
- 5-7 years’ experience in digital marketing and marketing analytics
- 5+ years within a retail environment; Apparel and Omni channel experience a plus
- Must be financially savvy and skilled in reporting on all KPIs, marketing performance, user behavior, shopping flows, channels, marketing tests and uncovering insights which provide a better understanding our customer in order to improve traffic, conversion and financial results.
- Must be hands-on, analytical, and highly collaborative leader capable of delivering results in a fast-paced environment.
- Excellent interpersonal skills and the ability to build effective internal and external relationships, and influence change
- Excellent written and verbal communication skills
- Strong business, data analysis and interpretation skills
- Excellent collaboration skills; experience managing digital marketing in a highly-matrixed, multi-channel retailer a strong plus
- Strong Microsoft Office skills, especially Excel, PowerPoint, and Word
- Self-starter able to solve medium to complex problems
Developing the Community/ Leadership Qualities:
- Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
- Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
- Serve as a Pacsun advocate in the industry and marketplace.
- Recruit, identify, develop, and retain talent that delivers performance excellence.
- As a manager, serve as a leader of company culture, norms, and conduct.
- Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.
Salary Range : $157,411 - $81,384
Pac Perks:
- Dog friendly office environment
- On-site Cafe
- On-site Gym
- 1,000 referral incentive program
- Generous associate discount of 30-50% off merchandise online and in-stores
- Competitive long term and short-term incentive program
- Immediate 100% vested 401K contributions and employer match
- Calm Premium access for all employees
- Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
- While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
- Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
- Ability to work in open environment with fluctuating temperatures and standard lighting.
- Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
- Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
- Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
Equal Opportunity Employer
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Chief Marketing Officer
Posted today
Job Viewed
Job Description
Join the Pacsun Community
Co-created in Los Angeles, Pacsun inspires the next generation of youth, building community at the intersection of fashion, music, art and sport. Pacsun is a leading lifestyle brand offering an exclusive collection of the most relevant brands and styles such as adidas, Brandy Melville, Essentials Fear of God, our own brands, and many more.
Our Pacsun community believes in and understands the importance of using our voice, platform, and resources to inspire and bring about positive development. Through our PacCares program, we are committed to our responsibility in using our platform to drive change and take action on the issues important to our community. Join the Pacsun Community.
Learn more here: LinkedIn- Our Community
About the Job:
The Chief Marketing Officer (CMO) will be responsible for leading and implementing comprehensive marketing strategies across brand marketing, digital marketing, and creative. The ideal candidate will have a proven track record of driving growth in fashion retail, Leading the Marketing team , and utilizing data-driven insights to enhance customer acquisition, engagement, and retention. This role requires an executive leader with exceptional experience in creating compelling brand narratives, delivering innovative marketing campaigns, and optimizing digital touchpoints to drive sales and elevate customer experience.
A day in the life, what you’ll be doing:
- Lead the development and execution of the overall marketing strategy across brand marketing, digital, and creative.
- Collaborate with the executive team to align marketing strategies with the company’s business goals and objectives.
- Oversee the creation and evolution of the brand’s positioning and ensure its consistent representation across all channels and touchpoints.
- Drive cohesive marketing strategy and execute an integrated campaign around Pacsun’s brand positions to drive in-store and online traffic and sales, facilitating Pacsun’s growth and profitability targets.
- Develop new sources of traffic and increase the effectiveness of current and new customer engagement vehicles such as social, mobile, SEM and Events.
- Lead the brand marketing strategy, ensuring a unified and compelling brand voice across all marketing channels (social media, content, PR, campaigns).
- Direct creative development, ensuring it aligns with brand vision and resonates with target consumers.
- Manage seasonal campaigns, product launches, and partnerships to drive brand awareness and loyalty.
- Oversee social media, and influencer strategies to support growth objectives.
- Utilize customer and market data to inform marketing decisions and strategies, optimizing campaigns for ROI.
- Regularly track and report on key performance metrics (KPIs) such as customer acquisition cost (CAC), customer lifetime value (CLTV), conversion rates, and return on ad spend (ROAS).
- Lead the continuous optimization of digital marketing channels and creative performance.
- Develop consumer insights, intelligence, and data analytics to leverage information for fact based decision making.
- Create robust consumer segmentation strategies that enable the brand to communicate in a targeted way with current and prospective customers.
- Develop and implement customer engagement strategies to enhance loyalty and lifetime value.
- Identify emerging trends, new digital tools, and innovative marketing techniques to stay ahead of industry shifts and improve the customer experience.
- Develop and nurture strong cross-functional partnerships, driving business results, inspiring collaboration and transparency.
- Lead and mentor a diverse team of marketing professionals across brand and creative functions
What it takes to Join:
- 15+ years of experience of progressive experience in marketing leadership roles within the fashion or retail industry.
- Bachelor’s degree in Marketing, Business, or a related field (MBA or advanced degree preferred).
- Proven experience in leading brand marketing, digital marketing, and creative teams
- Expertise in data-driven decision-making, with strong analytical skills and the ability to translate insights into actionable strategies.
- Excellent leadership, communication, and interpersonal skills, with the ability to influence and collaborate with cross-functional teams.
- Creative thinker with a passion for fashion and understanding of current industry trends.
- Experience in managing budgets, setting KPIs, and driving results.
Developing the Community/ Leadership Qualities:
- Operate with the highest level of conduct, integrity, and confidentiality; setting the example for leaders and associates.
- Develop and nurture strong cross functional partnerships; driving business results and inspiring a culture of transparency, collaboration, and accountability.
- Serve as a Pacsun advocate in the industry and marketplace.
- Recruit, identify, develop, and retain talent that delivers performance excellence.
- As a manager, serve as a leader of company culture, norms, and conduct.
- Ability to balance a strong management presence with a high level of approachability, encouraging and eliciting associate feedback and interaction.
Salary Range : $373,575 - $31,257
Pac Perks:
- Dog friendly office environment
- On-site Cafe
- On-site Gym
- 1,000 referral incentive program
- Generous associate discount of 30-50% off merchandise online and in-stores
- Competitive long term and short-term incentive program
- Immediate 100% vested 401K contributions and employer match
- Calm Premium access for all employees
- Employee perks throughout the year
Physical Requirements:
The physical demands described here are representative of those that are required by an associate to successfully perform the essential functions of this job.
- While performing the duties of this job, the associate is regularly required to talk or hear. The associate is frequently required to sit; stand; walk; use hands to finger, handle or feel; as well as reach with hands and arms.
- Specific vision abilities required by this job include close vision, distance vision, depth perception and ability to adjust focus.
- Ability to work in open environment with fluctuating temperatures and standard lighting.
- Ability to work on computer and mobile phone for multiple hours; with frequent interruptions.
- Required to travel in elevator or stairwells to attend meetings and engage with associates on multiple floors throughout building.
- Hotel, Airplane, and Car Travel may be required.
Position Type/Expected Hours of Work:
This is a full-time position. As a National Retailer, occasional evening and/or weekend work may be required during periods of high volume. This role operates in a professional office environment and routinely uses standard office equipment.
Other Considerations:
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the associate for this job. Duties, responsibilities and activities may change at any time with or without notice. Reasonable accommodations may be made to qualified individuals with disabilities to enable them to perform the essential functions of the role.
Digital Marketing Designer
Posted today
Job Viewed
Job Description
YPM, Inc. has an exciting opportunity for a talented, design-savvy and experienced Digital Marketing Designer to join our Digital team. The position is responsible for delivering effective, aesthetically pleasing, on-brand and on-strategy creative for client digital properties, including corporate website design, web/mobile banners, social media brand design, and microsite and campaign landing pages.
Key Responsibilities:
- Uphold current and future internal and client brand standards, guidelines, and best practices for consistency among all digital assets.
- Design effective web solutions and user experience to help drive visitor traffic and engagement for corporate branding and/or redesigns, events, email campaigns, social media community sites, SEM/SEO, paid digital media, and microsites.
- Stay abreast of all current design/marketing trends for social media, web, print, and mobile platforms.
- Partner with internal teams to ensure alignment with digital and content marketing strategy.
- Work with internal leadership teams to develop client-facing presentations and proposal layouts.
Requirements and Skills:
- An online portfolio showcasing your talent and experience in digital design (please submit link to portfolio along with resume).
- BA, BS degree, or equivalent year-for-year work experience preferred.
- Minimum 3+ years’ experience in an agency setting.
- Professional typographical and brand design skills.
- Ability to think through design and marketing problems to come to sophisticated solutions with a clean, modern design ethic, and creative flair and originality.
- Ability to collaborate with marketing partners including product marketing, demand generation, and business development teams.
- Must be well-versed in project management fundamentals.
- Strong communication skills including formal presentation skills; willingness to communicate with VP and C-level positions.
- Ability to work both independently and as a part of a team in a professional business environment.
- Strong ability to simultaneously manage multiple design projects with the ability to think creatively and maintain a razor-sharp eye for detail.
Software and Technical Requirements:
- Highly Proficient in Adobe Creative Suite (CC) – esp. Photoshop and Illustrator.
- Microsoft Office, especially PowerPoint.
- Understanding of Figma and/or Sketch.
- HTML and CSS a plus (Not required).
Lifecycle Marketing Manager
Posted today
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Job Description
The Company:
- Our client, a fast-growing technology company specializing in real time mobile analytics, is seeking a passionate Lifecycle Marketing Manager to drive user retention and engagement within their mobile app ecosystem. In this role, you will develop and execute data-driven retention strategies that reduce churn, increase lifetime value, and keep users coming back. The ideal candidate has strong analytical skills, a deep understanding of user behavior, and hands on experience with retention marketing tactics across mobile channels
Key Responsibilities:
Mobile Retention Strategy Development
- Design and Implement Retention Plans: Create and execute data-driven retention strategies that align with overall business goals
- User Segmentation: Analyze user data to segment audiences based on behavior, demographics, and engagement levels to tailor retention efforts effectively
- Lifecycle Mapping: Develop detailed user lifecycle maps to identify key touchpoints and opportunities for enhancing retention
Campaign Management
- Retention Campaigns: Plan, execute, and optimize multi-channel retention campaigns using push notifications, in-app messaging, email, and SMS
- Personalization: Utilize personalization techniques to deliver relevant content and offers that resonate with different user segments
- A/B Testing: Conduct A/B and multivariate tests on retention initiatives to determine the most effective strategies and tactics
User Engagement Enhancement
- Content Strategy: Collaborate with content and creative teams to develop engaging in-app content that keeps users returning
- Feedback Loop: Implement mechanisms to gather user feedback and incorporate insights into retention strategies
- Feature Utilization: Work with product teams to promote the use of key app features that drive sustained engagement
Cross-Functional Collaboration
- Product Team Alignment: Partner with product managers and developers to align retention initiatives with product updates and feature releases
- Acquisition Integration: Coordinate with acquisition to ensure a seamless user journey from onboarding to long-term engagement
- Customer Support Coordination: Collaborate with customer support to address user issues that may impact retention
Data Analysis & Insights
- Performance Tracking: Monitor key retention metrics such as Daily Active Users (DAU), Monthly Active Users (MAU), churn rate, and Lifetime Value (LTV)
- Cohort Analysis: Perform cohort analyses to understand retention patterns and identify factors influencing user drop-off
- Reporting: Generate regular reports on retention performance, providing actionable insights and recommendations for improvement
Qualifications:
- 3-5+ years of experience in lifecycle marketing, retention marketing, or a similar role within the mobile app industry
- Retention Tactics Knowledge: Deep understanding of retention strategies, including push notifications, in-app messaging, email marketing, and SMS campaigns
- A/B Testing Proficiency: Ability to design, execute, and interpret A/B tests to optimize retention initiatives
- Excellent Communication: Strong written and verbal communication skills to articulate strategies and collaborate effectively with cross-functional teams
- Project Management: Ability to manage multiple projects simultaneously, ensuring timely and successful execution of retention campaigns
- UX/UI Understanding: Awareness of mobile UX/UI best practices to enhance user experience and retention
- Creative Thinking: Ability to develop innovative retention initiatives that differentiate the app in a competitive market
- Strong Analytical Skills: Proficiency in using analytics tools (e.g., Amplitude, Mixpanel, Google Analytics, Firebase) to derive insights and inform strategies
- Marketing Automation Expertise: Experience with CRM and marketing automation platforms (e.g., Braze, OneSignal, Iterable, Clevertap)
Location and Compensation:
- Hybrid: Irvine, CA (2x/week in office)
- Base Salary: $100,000 – $130,000 (depending on experience) + bonus
Benefits:
- Top-tier health benefits (medical, dental, vision, LTD, and life insurance)
- Mental health benefits
- Work-life balance support
- Unlimited PTO
- Flexible hybrid schedule