292 Marketing Specialists jobs in Woburn

• Develop and implement data-informed performance marketing strategies to achieve key business objectives, including customer acquisition, ROI, and LTV.
• Manage and optimize paid search (PPC) campaigns across platforms like Google Ads and Bing Ads, focusing on keyword research, ad copy creation, bid management, and landing page optimization.
• Oversee and execute paid social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and Twitter.
• Develop and manage programmatic advertising campaigns, including DSP selection, audience targeting, and creative trafficking.
• Conduct in-depth performance analysis using tools like Google Analytics, Adobe Analytics, and various ad platform reporting interfaces.
• Perform A/B testing on ad creatives, landing pages, and targeting parameters to continuously improve campaign effectiveness.
• Manage campaign budgets effectively, ensuring optimal allocation of spend across channels to maximize return on investment.
• Collaborate with creative teams to develop compelling ad copy and visual assets tailored to specific audience segments.
• Stay abreast of the latest trends, tools, and best practices in digital marketing and performance advertising.
• Provide regular reports and actionable insights to senior management on campaign performance and key metrics.
• Work closely with other marketing teams (SEO, Content, Email) to ensure integrated campaign strategies.
• Identify new opportunities for growth and testing within the digital marketing landscape.

• Bachelor's degree in Marketing, Business Administration, Statistics, or a related field.
• Minimum of 6 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
• Proven track record of successfully developing and managing large-scale PPC, paid social, and programmatic campaigns.
• In-depth knowledge of Google Ads, Facebook Ads Manager, LinkedIn Campaign Manager, and other major advertising platforms.
• Proficiency with web analytics tools such as Google Analytics or Adobe Analytics.
• Strong understanding of A/B testing methodologies and conversion rate optimization (CRO).
• Excellent analytical and quantitative skills, with the ability to translate data into actionable insights.
• Strong project management and organizational abilities.
• Exceptional written and verbal communication skills.
• Ability to thrive in a fast-paced, remote work environment and manage multiple projects simultaneously.
• Experience with marketing automation platforms and CRM systems is a plus.

Are you seeking a role that offers that fabled mix of work/life balance? Eager to join a tribe that shares your passion for creative marketing campaigns, revenue-driving loyalty programs, and all things digital marketing? Look no further, we got you!

Here’s a bit about marlo marketing and why we may be your cup of tea:

• Our crew is all about collab. Every member of the team is valued and respected for the unique individual they are, and we know that our strength lies in the teamwork that comes from embracing our many distinct voices and viewpoints.
• Always learning. We’re question-askers, knowledge-seekers, and lifelong students of our craft. Mentorship, training, and professional development are offered at every level not only for the role we have today, but for the ones we’ll hold tomorrow – wherever that may be.
• There’s more to life than the (hybrid) office. Social activities are second nature to us (just check our Insta). From brewery visits to yoga classes, zoo trips to potluck shindigs, we prioritize get togethers for fun and team bonding…especially when they involve our cool clients

Senior Director of Marketing | Chelsea Clock | Boston, MA

Lead the next chapter of America’s most storied luxury timepiece brand.

Chelsea Clock — the nation’s oldest clockmaker and a symbol of American craftsmanship — is seeking a Senior Director of Marketing to shape our digital future. You’ll drive strategy, growth, and storytelling for a heritage brand that blends precision manufacturing with timeless design.

If you’re a data-driven, creative marketing leader passionate about luxury, e-commerce, and brand building — this is your opportunity to make an impact.

What You’ll Do

• Own the digital strategy: Build and lead integrated marketing campaigns that boost visibility, engagement, and online sales.
• Drive e-commerce growth: Optimize the customer journey across our digital store — from UX and CRO to paid media and CRM.
• Lead brand storytelling: Create compelling content and campaigns that showcase craftsmanship and connect with discerning audiences.
• Leverage analytics: Use data tools (Google Analytics, Klaviyo, Salesforce) to measure impact, optimize ROI, and drive results.
• Inspire and collaborate: Lead a high-performing marketing team and partner with sales, design, and production to align vision and growth.

What You Bring

• 5+ years in marketing leadership within luxury, lifestyle, or premium goods.
• Proven experience in digital marketing, SEO/SEM, and e-commerce optimization.
• Strong grasp of content marketing, storytelling, and social media engagement.
• Data-driven mindset with expertise in performance analytics and ROI optimization.
• Exceptional leadership, communication, and cross-functional collaboration skills.
• Bachelor’s degree required; MBA preferred.

Why Join Chelsea Clock

• Lead the digital transformation of a legacy American luxury brand.
• Shape a brand narrative rooted in heritage, quality, and craftsmanship.
• Work in a collaborative, innovative culture passionate about excellence.

Ready to make time for something timeless?

Apply now to join Chelsea Clock and redefine how a heritage brand connects with the modern luxury consumer.

Marketing Analyst Job Duties: Provides actionable overall market and customer insights to address key strategic questions.Responsible for tracking, reporting, and analyzing the performance of marketing activities, ad-hoc analytic requests, and development/automation of regular reports.Analyzes external and internal customer data using database queries (SQL, Access), spreadsheet (Excel) models, web analytics tools (Adobe / Omniture), statistical analysis tools, and campaign management software tools.Evaluates customers online behavior and provide insights and recommendations for further enhancements to the guest experience.Analyzes A/B and Multi-variate tests, communicate results and provide recommendations.Creates PowerPoint presentations to provide market and consumer insights to other marketing and sales departments.Advises other marketing functions (e-commerce/website, online/offline advertising, brand, product development) as the knowledge owner for customer and market data.

• Collect, analyze, and interpret data from various marketing channels (digital, social media, email, SEO, paid advertising, etc.) to evaluate performance and ROI.
• Collaborate with Strategic Intelligence to compile data and build reports from Metro's internal and external data sources relative to Metro's products and members. Collaborate with Marketing to compile performance data from digital sources, website analytics, and campaign results.
• Analyze internal and external data to evaluate the impact and effectiveness of marketing efforts. Identify opportunities to maximize the sales and market penetration of current products, including opportunities for cross-selling and external account acquisition. Identify new products and markets, forecasts, and tracks sales trends.
• Access external sources including census and competitive data relating to member demographics, competition, and market factors influencing product demand and usage including market segments, products, pricing, sales, and distribution methodology.
• Make recommendations related to research findings, including ongoing understanding of member behavior and identification of opportunities and segments to target.
• Use statistical techniques and data visualization tools to present insights and recommendations to stakeholders.
• Develop and maintain member and marketing dashboards and reports to track KPIs and campaign effectiveness.
• Conduct market research and competitive analysis to identify trends, customer preferences, and opportunities for growth.
• Collaborate with cross-functional teams (marketing, sales, product, finance) to align strategies with business objectives.
• Help drive A/B testing and other test and learn initiatives to optimize marketing efforts.
• Monitor customer behavior, segmentation, and engagement patterns to enhance targeting and personalization strategies.
• Stay up to date with industry trends, emerging marketing technologies, and best practices.

• Bachelor's degree in Marketing, Business, Statistics, Math, or a related quantitative field.
• Minimum 5 years of experience in marketing analytics, data analysis, or a similar role. Agency or in-house marketing experience is required.
• Proven proficiency in analytics tools such as Tableau, Power BI, Google Analytics or similar.
• Proven experience with SQL, Snowflake, Excel, and data visualization techniques.
• Proven experience with CRM and marketing automation platforms (e.g., Marketo, HubSpot, Salesforce).
• Solid understanding of digital marketing tactics a must.
• Solid understanding of market research methods.
• Excellent problem-solving skills, attention to detail, and the ability to work independently.
• Excellent communication skills with the ability to translate data into actionable insights. Comfortable presenting insights to internal stakeholders with varying levels of seniority.
• Financial industry experience strongly preferred.

• Position is eligible for Hybrid, once an initial 2 weeks (10 days) of Onboarding is completed on-site in Chelsea.
  • Standard Hybrid: three days on-site in Chelsea: Tuesdays and Wednesdays on-site; third day to be determined in department; two days remote work.
  • Compressed Workweek: four,10-hour days on-site in Chelsea.

• Comprehensive Benefits:
  • Health, Dental, and Vision coverage for employees working minimum of 20 hours/week; Metro provides assistance toward premiums and copays
  • Sales Incentives; annual retention bonus vesting program
  • Three weeks paid vacation; 11 paid holidays
  • 401(k) with matching plan & safe harbor plan - allowing every employee to save for retirement. Metro contributes 3% regardless of employee's contribution
  • Wellness Incentives; Employee Assistance Program; Flexible Spending Account; Health Savings Account; Prescription Drug program and range of voluntary benefits (LTD, STD, AD&D); access to no-interest loans; $50/Quarter reimbursements for wellness and lifestyle expenses
  • Discounts on Pet Insurance

• Strong growth opportunities with development plans and position-related or job-related tuition assistance to help you attain your long-term career goals
• Growing, dynamic environment - no day is ever the same and join an exceptional team of co-workers
• Exceptional training program (classroom, on-the-job, and mentoring)
• Stable and growing organization

• Assist in the planning, coordination, and execution of marketing campaigns across channels (email, social, video, website, paid media, earned media, partnerships, and more).
• Track project deliverables and milestones to ensure deadlines are met and stakeholders stay aligned.
• Prepare creative briefs, asset requests, decks, and status updates for key initiatives.
• Highly organized and detail-oriented, with proven ability to juggle multiple priorities, coordinate schedules, and manage logistics without missing details.

• Manage the intake, organization, and distribution of creative assets including photos, videos, graphics, and marketing copy.
• Coordinate with external partners and vendors on smaller-scale creative and marketing deliverables to ensure timely and accurate completion.
• Support the coordination of content creation and syndication, including but not limited to: content capture and editing, webpage development, graphics.
• Maintain and update campaign tracking tools, and tasks within project management boards in Monday.com.

• Provide on-site or remote production support for shoots, content capture, and live events.
• Handle light post-production tasks such as sourcing b-roll, release form collection, file management, etc.

• Conduct research to support creative development, campaign planning, and competitive benchmarking.
• Track campaign performance metrics and prepare internal recap materials.
• Conduct in-depth research across media, industry trends, audience insights, and competitor initiatives to generate actionable findings that guide campaign execution, press preparation, and partnership outreach.
• Build outreach and inbound tracking for partnerships, PR, and influencer efforts-build and maintain outreach lists, track responses and opportunities, and log all activity in Monday.com.

• Assist with press briefs for interviews (outlet background, audience insights, and suggested talking points).
• Support PR content syndication efforts media outreach coordination, and management.

• Manage team calendars: schedule meetings, prepare agendas, take and distribute notes.
• Maintain organized file and asset storage in Dropbox and the company's digital asset manager.
• Draft, proof, and send internal and external communications as needed.

• 2-4 years of experience in a marketing, communications, or production support role.
• Bachelor's degree in Marketing, Communications, or a related field.
• Familiar with content marketing, digital campaigns, and creative production workflows.
• Strong researcher with proven ability to source, synthesize, and organize information to support press, campaigns, and partnerships.
• Excellent organizational and time management skills-detail-oriented, proactive, and calm under pressure-with proven ability to manage multiple projects.
• Strong communication skills - clear, concise, quick, and professional with the ability to work with cross-functional teams and external vendors.
• Proficiency in Google Workspace (Docs, Sheets, Drive), project management tools (e.g., Monday.com) and cloud-based platforms (Dropbox).
• Knowledge of HubSpot and WordPress are a plus.

• A doer: you execute with speed and accuracy, and follow through to completion.
• A researcher: you dig deep to find the information needed to support campaigns and press.
• A collaborator: you work well with teams and external partners to get things done.
• A navigator: you thrive in creative environments and manage the moving parts of campaign building and content development with ease.
• Highly organized: you bring order to moving pieces and keep details from slipping.
• Flexible and resourceful: you adapt quickly, solve problems on the fly, and stay calm under pressure.
• Motivated by impact: you thrive on supporting initiatives that reach millions of people worldwide.

We are currently hiring a FTMarketing Analyst, hybrid in Boston MA .

Our Marketing Analyst are tasked with helping our brand teams use data to measure and improve the effectiveness and efficiency of our marketing investments. The Marketing Analyst will support the team in measuring the performance of our advertising budgets, the effectiveness of our creative, and helping to build tools to enable us to make data-supported decisions.

*A Hybrid position at Boston Beer requires that our coworkers reside within commuting distance to be onsite according to their teams' weekly schedule.

What You'll Brew:

• Marketing Analysis and Reporting
  
  • Analyze campaign performance and in-market testing, alongside sales data to build actionable insights for our brands around creative and tactical media optimizations
  • Build and maintain Power BI reporting for better self-service access to the Key Performance Indicators our Brand and Executive teams need
  • Collaborate with other cross-functional teams such as Business Analytics, Shopper Analytics and Data Solutions/Data Engineering to provide the most comprehensive analysis to the Brand teams
  • Work directly, and in full alignment with, the marketing manager for your assigned brands to ensure our testing Learning Agenda is always coordinated with their evolving strategy
  • Work closely with our Media Agency and other external vendor partners to coordinate measurement and in-market testing
  
  
• Advanced Analysis (these responsibilities will build up over time)
  
  • Oversee Media Mix Model data collection, data and model QA, and insights for your assigned brands
  • Oversee test design, execution and analysis of results for direct attribution measurement
  
  

What Ingredients You'll Bring:
Minimum Qualifications:

• Bachelor's degree in Data Science, Analytics, Marketing Analytics or Marketing
• 1+ years in marketing analytics, either in-house or at a media agency
• Prior exposure to marketing-related advanced analysis such as MMM and Matched
• Working knowledge of data from common marketing platforms (Google DV360, Meta, etc.)
• Self-motivated, detail-oriented, with the ability to juggle an array of tasks on tight timelines.

Preferred Qualifications:

• Power BI (or Tableau, other) experience
• Intermediate SQL experience - ability to write and optimize queries, build views and troubleshoot data pipeline issues

Level: 7

At the Boston Beer Company and in accordance with pay transparency laws, we are open about our salary ranges. For this role, the salary range is between $50,500 and $106,600. However, it's important to note that where the person hired starts in this range is dependent on their related experience, skillset and location.Additionally, this position qualifies for a discretionary annual bonus based on company and individual performance.

Some Perks:

Our people are our most important "ingredient." We hire the best talent; and we reward, develop, and retain them too.

In addition to generous healthcare on day one, stock purchase plan, 401k and more, Full Time Boston Beer Coworkers have the following perks available*:

• Tuition reimbursement
• Fertility/adoption support
• Free financial coaching
• Health & wellness program and discounts
• Professional development & training
• Free beer!

*Talk to your recruiter about eligibility

Qualified applicants with arrest or conviction records will be considered for employment in accordance with the Fair Chance Ordinance and the CA Fair Chance Act.

Boston Beer Corporation is an equal opportunity employer and is committed to a diverse workforce. In order to help ensure reasonable accommodation for individuals protected by Section 503 of the Rehabilitation Act of 1973, the Vietnam Veteran's Readjustment Act of 1974, and Title I of the Americans with Disabilities Act of 1990, applicants who wish to request accommodation in the job application process can contact for assistance.

• Job Identification
  16149
  
• Job Category
  Marketing
  
• Posting Date
  10/02/2025, 09:54 PM
  
• Job Schedule
  Full time
  
• Locations
  
  
  Boston Office
  
  (Hybrid)

We are seeking a motivated and hands-on Marketing Specialist to join our team. This role is ideal for a self-sufficient and highly organized professional with 2+ years of experience in marketing who thrives in a fast-paced, collaborative environment. As Wasik's Marketing Specialist, you will have the opportunity to make a visible impact on a growing company while playing a key role in supporting brand awareness initiatives, content development, digital marketing, and event coordination to help drive Wasik's growth.

Requirements

• Support marketing campaigns across digital and traditional channels

• Create and update materials (brochures, presentations, and case studies)

• Post and schedule content for LinkedIn and other social platforms

• Keep website content fresh and track performance

• Help coordinate trade shows and events, including logistics

• Pitch in on day-to-day marketing projects and team initiatives

Required Skills/Abilities:

Wasik is looking for a creative, organized team player who enjoys juggling different projects and finding new ways to make an impact. The candidate should bring strong communication skills, a proactive attitude, and comfort with both independent and collaborative work. Ideally, we are looking for someone with:

• Experience creating and managing LinkedIn/social media content

• Familiarity with website analytics and content management

• Proficiency with Microsoft Office and basic design tools

• Hands-on experience with HubSpot or other marketing automation/CRM platforms

• Strong organizational skills with the ability to manage multiple priorities

• A willingness to ask questions, share ideas, and help the team succeed

Education/Experience:

• Bachelor's degree in marketing, communications, or related field preferred

• 2+ years of relevant marketing experience, preferably in a B2B or manufacturing/technology environment

Physical Requirements:

• Prolonged periods of sitting at a desk and working on a computer.

• Must be able to lift up to 15 pounds at times

ADA (Americans with Disabilities Act) Statement

The ADA defines "reasonable accommodation" as a change or adjustment to a job or work environment that allows a qualified individual with a disability to satisfactorily perform the essential functions of a particular job and does not cause an undue hardship for the employer.