5,512 Marketing Strategies jobs in the United States

Specialist, Marketing Campaigns
**Overall Job Summary**
This position supports the Customer Marketing team with responsibilities that include overseeing targeted/personalized emails, SMS and Push Notifications, direct mail for Tractor Supply Customers from planning phases to execution. This position will partner with multiple departments including Merchandising, Ecommerce, Digital Marketing, National Marketing, Loyalty Marketing, Market Research and Creative to execute Marketing plans. This position will include program management within the Customer Marketing and Analytics groups to drive the yearly roadmaps.
**Essential Duties and Responsibilities (Min 5%)**
+ Manages campaign details both internally and externally with vendor partners to ensure flawless execution of email, SMS/Push, or direct mail campaigns.
+ Owns key CRM tasks, such as, campaign brief creation, creative updates, coupon and online promo code set-up, invoice processing, and store communications for a variety of marketing projects on an ongoing basis.
+ Responsible for creating weekly reports that are communicated out to leadership and marketing teams
+ Manage timelines and task lists to ensure all project deadlines are being met.
+ Maintains campaign calendar across programs and ensure they are up-to-date to reflect real-time updates
+ Lead a series of weekly meetings with internal stakeholders and 3rd party vendors. Meeting topics can cover but are not limited to campaign development, creative planning or personalization initiatives.
+ Owns roadmap documentation for the Customer Marketing and Analytics teams and responsible for ensuring the roadmap tracking sheet is updated by various team members with necessary changes and milestones to hold the teams accountable
+ Track process changes for the Customer Marketing team and maintain training documents for the team
**Required Qualifications**
_Experience_ : 2+ years' retail marketing project management experience preferred. Email experience a plus but not required
_Education_ : Bachelor's degree from an accredited college or university. Any suitable combination of education and experience will be considered.
**Preferred knowledge, skills or abilities**
+ Demonstrate effective project management, organization, communication and multi-tasking skills.
+ Outstanding attention to detail, timelines and deadlines
+ Demonstrated skills in Excel, PowerPoint, Word, Project Management tools
+ Takes initiative to drive a project from start to finish, is able to work with outside teams to gather necessary information to execute a campaign
**Working Conditions**
+ Normal office working conditions
**Physical Requirements**
+ Sitting
+ Standing (not walking)
+ Walking
+ Kneeling/Stooping/Bending
+ Reaching overhead
+ Lifting up to 20 pounds
**Disclaimer**
_This job description represents an overview of the responsibilities for the above referenced position. It is not intended to represent a comprehensive list of responsibilities. A team member should perform all duties as assigned by his/ her supervisor._
**Company Info**
**ALREADY A TEAM MEMBER?**
You must apply or refer a friend through our internal portal
Click here ( Mission and Values are more than just words on the wall - they're the one constant in an ever-changing environment and the bedrock on which we build our culture. They're the core of who we are and the foundation of every decision we make. It's not just what we do that sets us apart, but how we do it.
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**EMPOWERMENT**
We believe in managing your time for business and personal success, which is why we empower our Team Members to lead balanced lives through our benefits and total rewards offerings. For full-time and eligible part-time TSC and Petsense Team Members. We care about what you care about!
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**OPPORTUNITY**
A lot of care goes into providing legendary service at Tractor Supply Company, which is why our Team Members are our top priority. Want a career with a clear path for growth? Your Opportunity is Out Here at Tractor Supply and Petsense.
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**Nearest Major Market:** Nashville

Our client, a leading Fast-Moving Consumer Goods (FMCG) company known for its innovative product lines and strong market presence, is seeking a highly organized and creative Marketing Campaigns Specialist to join their team in **Colorado Springs, Colorado, US**. This role is crucial for developing, implementing, and optimizing impactful marketing campaigns that drive brand awareness and sales growth. The Marketing Campaigns Specialist will manage the end-to-end execution of multi-channel marketing initiatives, ensuring alignment with overall brand strategy and objectives. Responsibilities include campaign planning, content creation and curation, media buying, performance tracking, and budget management. You will collaborate closely with internal marketing teams, creative agencies, and external partners to ensure seamless campaign delivery. The ideal candidate possesses a strong understanding of marketing principles, digital marketing channels (social media, email, SEM, display advertising), and traditional advertising methods. Proven experience in campaign management, project coordination, and performance analysis is required. Excellent communication, analytical, and creative thinking skills are essential. A Bachelor's degree in Marketing, Communications, or a related field is preferred. This is an office-based position that requires active participation in team meetings and strategic discussions. The company fosters a dynamic and collaborative work environment where creativity and innovation are highly valued. We offer a platform for professional growth and the opportunity to contribute significantly to the success of well-known consumer brands. Join us to craft compelling marketing narratives that resonate with consumers and achieve exceptional business outcomes.

Key Responsibilities:

• Develop and execute integrated marketing campaign plans across multiple channels.
• Create and manage campaign timelines, budgets, and resource allocation.
• Collaborate with creative teams to develop compelling marketing content and assets.
• Manage digital advertising platforms, including social media, search engines, and display networks.
• Monitor campaign performance using analytics tools and provide regular reports.
• Optimize campaign strategies based on data insights and market feedback.
• Coordinate with sales and product teams to ensure campaign alignment.
• Conduct market research to identify target audiences and campaign opportunities.
• Manage relationships with external agencies and vendors.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3-5 years of experience in marketing campaign management, preferably in FMCG.
• Strong understanding of digital marketing channels and best practices.
• Proficiency in marketing analytics tools (e.g., Google Analytics, social media analytics).
• Experience with CRM software and email marketing platforms.
• Excellent project management and organizational skills.
• Creative thinking and strong written and verbal communication skills.
• Ability to work collaboratively in a team environment.

Our client is seeking a skilled and creative Marketing Campaigns Specialist to join their vibrant marketing team in Atlanta, Georgia . This hybrid role offers a fantastic opportunity to contribute to the development and execution of impactful marketing campaigns across multiple channels. You will be responsible for planning, implementing, and analyzing integrated marketing campaigns to drive brand awareness, generate leads, and support sales objectives. Key responsibilities include managing campaign timelines, budgets, and deliverables; developing campaign content and creative assets; and coordinating with external agencies and vendors. You will also be responsible for tracking campaign performance, providing regular reports, and identifying opportunities for optimization. A strong understanding of digital marketing channels, including social media, email marketing, content marketing, and paid advertising, is essential. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with 3-5 years of experience in marketing campaign management. Proficiency with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics) is highly desirable. Excellent communication, project management, and analytical skills are required. If you are a detail-oriented marketer with a passion for creating successful campaigns, we invite you to apply.

Our client is seeking an innovative and visionary Creative Director to lead the conceptualization and execution of impactful digital marketing campaigns. This role requires a blend of artistic talent, strategic thinking, and leadership acumen. You will be responsible for defining the creative vision and direction for all digital marketing initiatives, ensuring a cohesive and compelling brand experience across all touchpoints. Key responsibilities include brainstorming and developing creative concepts, leading design teams (graphic designers, copywriters, videographers), and overseeing the production of high-quality creative assets for web, social media, email, paid advertising, and mobile platforms. You will collaborate closely with marketing strategists, product managers, and

Our client, a dynamic and fast-growing digital agency, is looking for a visionary Creative Director to lead our creative efforts for impactful digital marketing campaigns in Omaha, Nebraska, US . This is an opportunity to shape brand narratives, inspire creative teams, and drive engagement across multiple digital platforms.

The Creative Director will be responsible for conceptualizing and overseeing the execution of innovative and compelling creative strategies for a diverse range of clients. You will lead a team of designers, copywriters, and content creators, fostering a collaborative and inspiring work environment. This includes guiding the development of visual identities, campaign messaging, website designs, social media content, video production, and interactive experiences.

Key responsibilities include translating client objectives into creative briefs, ensuring brand consistency across all deliverables, and presenting creative concepts to clients with confidence and clarity. You will manage creative project timelines, budgets, and resources effectively. Staying ahead of digital trends, emerging technologies, and best practices in design and marketing is crucial. The ideal candidate will have a Bachelor's degree in Graphic Design, Marketing, Communications, or a related field, with a strong portfolio showcasing successful digital campaigns. A minimum of 8 years of experience in creative roles within an agency or marketing environment, with at least 3 years in a leadership capacity, is required. Exceptional conceptual thinking, art direction skills, and a passion for storytelling are essential. You must possess outstanding communication, presentation, and interpersonal skills to effectively lead teams and client relationships.

Our client is looking for a results-oriented Senior Digital Marketing Campaigns Manager to lead the strategy, execution, and optimization of their online marketing initiatives. Based in Durham, North Carolina, US , this role is crucial for driving brand awareness, customer acquisition, and revenue growth through innovative digital campaigns. The ideal candidate will possess extensive experience in managing multi-channel digital marketing efforts, including SEO, SEM, paid social media, email marketing, and content marketing. You will be responsible for developing comprehensive campaign plans, setting clear objectives and KPIs, and managing campaign budgets effectively. Key responsibilities include conducting market research and competitor analysis, identifying target audiences, and crafting compelling campaign messaging. You will oversee the creation of engaging digital content, manage paid advertising platforms, and optimize campaigns for maximum ROI. The ability to analyze campaign performance using analytics tools (e.g., Google Analytics, Adobe Analytics) and translate data into actionable insights is essential. This role requires strong leadership skills, a deep understanding of the digital marketing landscape, and a passion for continuous improvement. Collaboration with creative, sales, and product teams will be vital to ensure cohesive and impactful marketing strategies. This is an exceptional opportunity to make a significant impact on a growing company's digital presence in the vibrant Research Triangle area of Durham .

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 6 years of experience in digital marketing, with a proven track record in campaign management.
• Demonstrated success in developing and executing integrated digital marketing campaigns across multiple channels.
• Expertise in SEO, SEM (Google Ads, Bing Ads), social media advertising, email marketing, and content marketing strategies.
• Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
• Strong analytical skills and experience with web analytics tools (e.g., Google Analytics).
• Excellent project management and organizational skills.
• Superior written and verbal communication skills, with a knack for persuasive copywriting.
• Ability to manage budgets and optimize for performance.
• Experience in a B2B or SaaS environment is preferred.

Join our team in Durham and drive our digital marketing success.

Our client is seeking a creative and data-driven Digital Marketing Manager to lead their growth marketing initiatives in **San Francisco, California, US**. This role will be instrumental in developing and executing comprehensive digital marketing strategies to drive customer acquisition, engagement, and retention. You will be responsible for managing various digital channels, including SEO, SEM, social media, email marketing, and content marketing, to achieve measurable business outcomes. The ideal candidate has a deep understanding of digital marketing trends, analytical skills to interpret performance data, and a proven ability to manage campaigns effectively across multiple platforms. This is a chance to shape the digital presence of a forward-thinking company.

Key Responsibilities:

• Develop and implement integrated digital marketing strategies to support business objectives and growth targets.
• Manage and optimize all digital advertising campaigns, including Google Ads, social media advertising, and programmatic buying.
• Oversee search engine optimization (SEO) efforts to improve organic search rankings and website traffic.
• Develop and execute email marketing campaigns, focusing on lead nurturing and customer engagement.
• Manage social media presence and strategy to increase brand awareness and community engagement.
• Create and curate compelling content for various digital channels, ensuring brand consistency.
• Analyze marketing campaign performance using web analytics tools (e.g., Google Analytics) and provide regular reports with actionable insights.
• Collaborate with content creators, designers, and web developers to ensure cohesive campaign execution.
• Identify new digital marketing opportunities and emerging trends.
• Manage the digital marketing budget effectively, ensuring maximum ROI.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of experience in digital marketing, with a strong focus on growth and performance marketing.
• Proven experience managing successful SEO, SEM, social media, and email marketing campaigns.
• Proficiency in Google Analytics, Google Ads, social media advertising platforms, and email marketing tools.
• Strong understanding of content marketing principles and best practices.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Creative mindset with a strong ability to develop engaging marketing content.
• Effective communication and interpersonal skills, with the ability to collaborate with cross-functional teams.
• Experience in A/B testing and conversion rate optimization (CRO).

Join a dynamic team and leverage your digital marketing expertise to drive significant growth for our client. This role offers competitive compensation and benefits, along with opportunities for professional development in a vibrant tech hub.

Intro

Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!

Why you'll love this job

This job is a member of the Marketing team within the American Airlines Credit Union. The role is responsible for developing and delivering marketing strategies and campaigns designed to meet the organizational goals and objectives, and promote advocacy of the Credit Union brand.

What you'll do

• Work in a collaborative environment to develop year-long marketing strategies that support the business goals

• Responsible for developing a partnership with product owners to cultivate promotional offers, along with positioning content for products and services offered by the Credit Union

• Work with compliance and advertising agency to develop campaign disclosures and deliverables

• Coordinate multi-channel marketing and advertising projects, and develop timelines to successfully implement campaigns on-time

• Utilize performance results of various campaign strategies in order to provide solutions for retaining and enhancing existing portfolios and attract new business

• Manage automated campaign programs

• Perform other duties as assigned

• The selected candidate will be responsible for ensuring the security and confidentiality of all

**Intro**
Are you ready to explore a world of possibilities, both at work and during your time off? Join our American Airlines family, and you'll travel the world, grow your expertise and become the best version of you. As you embark on a new journey, you'll tackle challenges with flexibility and grace, learning new skills and advancing your career while having the time of your life. Feel free to enrich both your personal and work life and hop on board!
**Why you'll love this job**
This job is a member of the Marketing team within the American Airlines Credit Union. The role is responsible for developing and delivering marketing strategies and campaigns designed to meet the organizational goals and objectives, and promote advocacy of the Credit Union brand.
**What you'll do**
+ Work in a collaborative environment to develop year-long marketing strategies that support the business goals
+ Responsible for developing a partnership with product owners to cultivate promotional offers, along with positioning content for products and services offered by the Credit Union
+ Work with compliance and advertising agency to develop campaign disclosures and deliverables
+ Coordinate multi-channel marketing and advertising projects, and develop timelines to successfully implement campaigns on-time
+ Utilize performance results of various campaign strategies in order to provide solutions for retaining and enhancing existing portfolios and attract new business
+ Manage automated campaign programs
+ Perform other duties as assigned
+ The selected candidate will be responsible for ensuring the security and confidentiality of all