What Marketing Strategies Jobs are in the United States?

Das erwartet dich:

• Du führst Marktforschungen durch und beobachtest Mitbewerberaktivitäten, um Chancen und Risiken im Produktportfolio Weiße Farben zu identifizieren.
• Du analysierst Portfolio- und Kundenentwicklungen und leitest daraus Weiterentwicklungen bestehender Sortimente und Vermarktungskonzepte ab.
• Du steuerst interne wie externe Schnittstellen und arbeitest eng mit unserem Vertriebsteam zusammen, um Marktbedürfnisse in konkrete Produktangebote umzusetzen.
• Du bewertest das Potenzial für neue Produkte und schließt Marktlücken durch gezielte strategische Produkteinführungen.
• Du entwickelst komplette Produktkonzepte und deren Markteinführung bis hin zu Platzierungsmaßnahmen für den PointofSale sowie Online Kanälen.
• Du setzt Marketingpläne um, um definierte Ziele zu erreichen und die Sichtbarkeit der Produkte zu erhöhen.
• Du analysierst und steuerst Marketingaktivitäten anhand relevanter KPIs und stellst so den Erfolg Deiner Sortimente am Markt sicher.

Das bringst du mit:

• Du hast ein abgeschlossenes Studium in Marketing, Betriebswirtschaft oder einem verwandten Bereich.
• Du besitzt mindestens 3 Jahre Erfahrung im Marketing oder Produktmanagement, idealerweise in einem Markenartikel-Unternehmen und verfügst idealerweise über Kenntnisse im Trade Marketing.
• Du hast ein gutes Gespür für Kundenbedürfnisse und Trends und erste Erfahrung in der engen Zusammenarbeit mit Vertriebsteams
• Du bringst die Bereitschaft mit, dich eigenständig und lösungsorientiert in neue Themenkomplexe einzuarbeiten.
• Du verfügst über Erfahrung mit ERP-/PIM-Systemen (z. B. SAP) und bist versiert im Umgang mit MS Office, insbesondere Excel und PowerPoint.
• Du zeichnest dich aus durch die Fähigkeit,deine Mitmenschen zumotivieren und Begeisterung zu entfachen.
• Dukommunizierstverhandlungssicherauf Deutsch und Englisch.

Hauck Gmbh & Co. Kg sucht einen Head of Marketing in den USA. Du übernimmst die Verantwortung für die gesamte Marketingstrategie, von B2B bis D2C, und führst ein internationales Team.

Das Unternehmen bietet flexible Arbeitszeiten, mobiles Arbeiten und zahlreiche Gesundheitsförderungen. Du solltest fließend Deutsch und Englisch sprechen und über mehrjährige Marketingerfahrung verfügen.

Fastforwardamy zoekt een Marketing Lead die zowel strategie als uitvoering overstijgt. Je denkt in systemen, bewaakt processen en vertaalt strategie naar operationele workflows waarmee het hele team vooruit gaat.

Je werkt in een klein, ambitieus team met directe lijnen naar de founder en COO. Hybrid werken is mogelijk, met een focus op meetbare resultaten, dashboards en continue verbetering van marketingprestaties.

Telecommuting

The selected candidate will be required to work in person for the first six months. After that period, the position will be eligible for a hybrid work schedule.

The Director of University Marketing is a key leadership role within Communications & Marketing, responsible for developing and driving integrated marketing strategies that elevate the UC Santa Cruz brand, expand its audience reach, and support the university's enrollment and institutional goals.

This position requires both a visionary mindset and a hands‑on, nimble approach. The director leads a skilled team of creative professionals, develops data‑informed campaigns across digital and traditional channels, and collaborates closely with campus partners—including academic divisions, University Advancement, and Enrollment Management—to help achieve UCSC's institutional priorities. The director helps translate the campus's academic strengths and student experience into compelling, audience‑relevant stories and campaigns.

The right candidate brings professional confidence, strategic clarity, and a collaborative hands‑on approach.

Budgeted Salary: $119,400 – $135,000/year. Salary commensurate with skills, qualifications and experience.

Benefits Level Eligibility: Full benefits

Schedule Information: Full‑time, Fixed; Percentage of Time: 100%, 40 Hours per Week; Days of the Week: Mon‑Fri; Shift Includes: Day

Employee Classification: Career appointment

Job End Date: None

Work Location: UC Santa Cruz Main Campus

Union Representation: Non‑Represented

Job Code Classification: (MARKETING MGR 2) – Grade 26

Travel: Never or Rarely

• 40% – Marketing Strategy & Leadership: Develops and oversees a comprehensive strategic marketing plan that advances UCSC's brand visibility, institutional reputation, enrollment goals and philanthropic initiatives; serves as the central marketing thought leader for Communications & Marketing and University Advancement, helping leadership prioritize, resource, and evaluate marketing efforts; establishes and monitors key performance indicators across channels; uses data and analytics to guide strategy and optimize campaign performance; and stays current on higher education marketing trends, digital platform shifts, and best practices, bringing fresh thinking to the team on a consistent basis.
• 30% – Team Leadership & Management: Leads a team that includes a creative director (who manages a video production team), a manager of social media and digital engagement, and a digital marketing manager; provides clear direction, mentorship, and professional development support to direct reports; fosters a collaborative, high‑performing team culture; maintains strong coordination across the team to ensure creative output is strategically aligned, on‑brand, and on‑schedule; and serves as an engaged, contributing leader who participates actively in the work.
• 20% – Campaign Development & Execution: Leads development of integrated marketing campaigns from concept to execution, working across video, social media, email, digital advertising, and web channels; collaborates with the creative director to ensure creative work reflects strategic intent and brand standards; partners with the digital marketing manager to ensure email campaigns are properly scheduled, reviewed, and optimized for deliverability and engagement; and oversees campaign timelines and budgets, balancing competing priorities with clear communication to stakeholders.
• 10% – Brand & Communications Alignment: Champions UCSC's brand identity across all marketing touchpoints, ensuring consistency and quality in tone, design, and messaging; collaborates with campus partners, colleges, departments, and student‑facing units to provide marketing guidance and support; represents Communications & Marketing and University Advancement in cross‑divisional committees, working groups, systemwide meetings, and external forums as needed.

• Bachelor's degree in a related area and/or equivalent experience/training.
• Thorough knowledge of current and emerging digital marketing trends and best practices, including new and emerging strategies and technologies.
• Excellent skills in strategic planning, effectively organizing resources, engaging stakeholders, and setting and establishing priorities.
• Excellent skills in managing staff including selection, training, evaluating and mentoring staff at all levels, including skills to take disciplinary action as necessary.
• Excellent interpersonal communication and political acumen to effectively work with internal customers and external constituencies.
• Excellent market research, analytical thinking, and problem recognition, avoidance and resolution skills.
• Excellent skills to produce results and achieve predetermined goals within budget and time constraints.
• Strong knowledge of applicable University policies and state and federal laws regarding copyright and other licensing issues.

• Thorough knowledge of the campus / health system, including its achievements, mission, goals, vision, infrastructure, products and services.

• Selected candidate will be required to pass a pre‑employment criminal history background check.
• Selected candidate must pass the employment misconduct disclosure process.
• The selected candidate will be required to work onsite for the first six months before transitioning to a hybrid schedule.
• Ability to work long periods of time at a computer with or without accommodation.
• The selected candidate will be required to work a hybrid work schedule and must be able to work successfully from a home/remote office and fulfill the requirements of the UCSC telecommuting agreement.
• Ability to work a variable schedule including evenings and weekends.
• Ability to travel to multiple work locations on and off campus.
• Ability to maintain appearance and conduct suitable for working in a professional setting.
• Selected candidate will be required to complete training within established time frames as directed including UC compliance training.
• The University of California has implemented a Vaccination Policy covering all employees. Employees, including new hires, are required to comply with any applicable policies relating to the University of California vaccine program.
• Per the Child Abuse and Neglect Reporting Act (CANRA), this position has been identified as a Mandated Reporter. The selected candidate will be required to report known or suspected child abuse or neglect as defined by CANRA and will be required to sign a Statement Acknowledging Requirement to Report Child Abuse prior to commencing employment. CANRA Penal Codes, and related definitions, requirements, and responsibilities may be obtained here.
• Exercise the utmost discretion in managing sensitive information learned in the course of performing their duties. Sensitive information includes but is not limited to employee and student records, health and patient records, financial data, strategic plans, proprietary information, and any other sensitive or non‑public information learned during the course and scope of employment. Understands that sensitive information should be shared on a limited basis and actively takes steps to limit access to sensitive information to individuals who have legitimate business need to know. Ensure that sensitive information is properly safeguarded. Follow all organizational policies and laws on data protection and privacy. This includes secure handling of physical and digital records and proper usage of IT systems to prevent data leaks. The unauthorized or improper disclosure of confidential work‑related information obtained from any source on any work‑related matter is a violation of these expectations.

As a condition of employment, the final candidate who accepts a conditional offer of employment will be required to disclose if they have been subject to any final administrative or judicial decisions within the last seven years determining that they committed any misconduct; received notice of any allegations or are currently the subject of any administrative or disciplinary proceedings involving misconduct; have left a position after receiving notice of allegations or while under investigation in an administrative or disciplinary proceeding involving misconduct; or have filed an appeal of a finding of misconduct with a previous employer.

• Misconduct means any violation of the policies or laws governing conduct at the applicant's previous place of employment, including, but not limited to, violations of policies or laws prohibiting sexual harassment, sexual assault, or other forms of harassment, discrimination, dishonesty, or unethical conduct, as defined by the employer. For reference, below are UC's policies addressing some forms of misconduct:
• UC Sexual Violence and Sexual Harassment Policy
• UC Anti-Discrimination Policy
• Abusive Conduct in the Workplace

All UCSC employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report actual and potential accidents and injuries.

In compliance with the Jeanne Clery Disclosure of Campus Security Policy and Campus Crime Statistics Act (the Clery Act), the Annual Security and Fire Safety Report (ASFSR) is available at:

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status or other protected categories covered by the UC Anti-Discrimination Policy.

It is the policy of the University of California to undertake affirmative action and anti-discrimination efforts, consistent with its obligations as a Federal and State contractor.

Explore how you can contribute at AmeriLife.

For over 50 years, AmeriLife has been a leader in the development, marketing and distribution of annuity, life and health insurance solutions for those planning for and living in retirement.

Associates get satisfaction from knowing they provide agents, marketers and carrier partners the support needed to succeed in a rapidly evolving industry.

The Director, Product & Advanced Strategies: Advanced Sales is part of the Connect Wealth Solution’s Product and Advanced Strategies team. The Product and Advanced Strategies team is comprised of subject matter experts in the areas of financial strategies, practice management, and products. In this role, the individual works closely with annuity and life insurance wholesalers, as well as financial professionals, to leverage the individual’s subject matter expertise in financial planning, tax strategies, estate planning, small business planning, and insurance solutions to drive sales growth and enhance the firm’s relationships and reputation. This role requires excellent analytical, communication, and strategic thinking skills along with the ability to lead and influence others without direct supervisory authority.

Job Description: (The following reflects duties for this job but does not restrict the tasks that may be assigned. Management may assign or reassign duties and responsibilities to this job at any time for business reasons.)

• Collaborate daily with wholesalers, financial professionals, and internal stakeholders to develop and present consultative and customized solutions for complex financial needs, including retirement planning, estate planning, business succession, executive benefits, tax strategies, and charitable giving.
• Present advanced sales strategies, case consultations, and content via webinars, public speaking at industry events and conferences, and telephone support.
• Assist in developing sales ideas, marketing collateral, presentations, whitepapers, and assorted material to promote and position advanced sales strategies and insurance solutions.
• Work closely with sales leaders and wholesalers to train and enhance their understanding of advanced sales strategies.
• Proactively communicate changes in tax law, industry trends, and regulatory developments that affect advanced sales strategies.
• Provide detailed knowledge of life insurance, annuities, and other financial products to financial professionals.
• Build and maintain strong relationships with wholesalers, financial professionals, and key partners to foster long‑term trust and collaboration.
• Other duties as assigned.

Minimum Job Requirements:

• Bachelor’s degree. Advanced degree strongly preferred (JD, CPA, MBA, LLM, or other equivalent).
• CLU, ChFC, CFP, CPA, RICP, or similar designation.
• 5+ years of annuity or life insurance experience.
• 5+ years of advanced sales, financial planning, or related industry experience.
• FINRA Series 6 or 7, or ability to obtain within 90‑days.
• State insurance license, or ability to obtain within 90‑days.
• Ability to travel (approximately 30%).

• Deep understanding of life insurance, annuities, financial planning concepts and strategies.
• Strong knowledge of tax, legal, and regulatory issues affecting financial products and advanced planning techniques.
• Exceptional communication and presentation skills with the ability to simplify complex concepts for diverse audiences.
• Exceptional public speaking skills.
• Experience working with third‑party distribution.
• Understanding of the independent broker/dealer and RIA space.
• Ability to independently develop new ideas and concepts that drive sales.
• Experience working in cross‑functional teams.
• Team oriented with excellent collaboration skills.
• Proficient using Microsoft Office.

Pay range $150,000 – $200,000 based on experience, education, skills, and training.

A comprehensive benefits package that includes PTO, medical, dental, vision, retirement savings, disability insurance, and life insurance.

We are an Equal Opportunity Employer and value diversity at all levels of the organization. All employment decisions are made without regard to race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), sexual orientation, gender identity or expression, age, national origin, ancestry, disability, genetic information, marital status, veteran or military status, or any other protected characteristic under applicable federal, state, or local law. We are committed to providing an inclusive, equitable, and respectful workplace where all employees can thrive.

We are committed to full compliance with the Americans with Disabilities Act (ADA) and all applicable state and local disability laws. Reasonable accommodations are available to qualified applicants and employees with disabilities throughout the application and employment process. Requests for accommodation will be handled confidentially. If you require assistance or accommodation during the application process, please contact us at

We are committed to pay transparency and equity, in accordance with applicable federal, state, and local laws. Compensation for this role will be determined based on skills, qualifications, experience, and market factors. Where required by law, the pay range for this position will be disclosed in the job posting or provided upon request. Additional compensation information, such as benefits, bonuses, and commissions, will be provided as required by law. We do not discriminate or retaliate against employees or applicants for inquiring about, discussing, or disclosing their pay or the pay of another employee or applicant, as protected under applicable law. Pay ranges are available upon request.

Employment offers are contingent upon the successful completion of a background screening, which may include employment verification, education verification, criminal history check, and other job‑related inquiries, as permitted by law. All screenings are conducted in accordance with applicable federal, state, and local laws, and information collected will be kept confidential. If any adverse decision is made based on the results, applicants will be notified and given an opportunity to respond.

• Define and implement the company's global marketing vision and strategy for FMCG brands.
• Lead and mentor a high-performing marketing team, fostering a culture of innovation and accountability.
• Oversee all marketing activities, including market research, product development, branding, advertising, and digital marketing.
• Develop and manage multi-million dollar marketing budgets, ensuring optimal allocation of resources.
• Build strong relationships with key stakeholders, including retail partners, agencies, and internal teams.
• Drive competitive analysis and identify new market opportunities for expansion and product innovation.
• Establish key performance indicators (KPIs) and track marketing campaign effectiveness, reporting on results to senior leadership.
• Champion brand integrity and ensure consistent messaging across all communication channels.

• Master's degree in Marketing, Business Administration, or a related field; an MBA is strongly preferred.
• Over 10 years of extensive experience in marketing leadership roles within the FMCG or CPG industry.
• Demonstrated history of successfully scaling brands and achieving significant market share growth.
• Exceptional strategic thinking, analytical, and problem-solving capabilities.
• Proven experience in leading and developing large marketing teams.
• Expertise in digital marketing, e-commerce, and traditional advertising channels.
• Outstanding negotiation and communication skills, with the ability to influence executive-level decision-making.
• Residency or willingness to relocate to the Los Angeles, California, US area is required for this on-site position.

Nietlispach Unternehmensberatung AG sucht einen erfahrenen Marketingverantwortlichen für die BRUGG Lifting-Sparte. In dieser Rolle sind Sie für die Entwicklung und Umsetzung einer globalen Marketingstrategie verantwortlich und arbeiten eng mit internen sowie externen Stakeholdern zusammen.

Sie bringen mehrjährige Erfahrungen im industriellen B2B-Umfeld mit und sind verhandlungssicher in Deutsch und Englisch. Das Unternehmen bietet eine spannende Aufgabe sowie Möglichkeiten zur Weiterbildung und persönlichen Entwicklung.

Senior Director of University Marketing and Digital Strategies

Telecommuting – The selected candidate will be required to work in person for the first six months. After that period, the position will be eligible for a hybrid work schedule.

The Director of University Marketing is a key leadership role within Communications & Marketing, responsible for developing and driving integrated marketing strategies that elevate the UC Santa Cruz brand, expand audience reach, and support enrollment and institutional goals.

The director leads a skilled team of creative professionals, develops data‑informed campaigns across digital and traditional channels, and collaborates closely with campus partners to help achieve the university’s priorities.

• Salary: $119,400 – $135,000 per year (budgeted)
• Benefits: Full benefits eligibility
• Schedule: Full‑time, Fixed; 40 hours per week; Monday–Friday; Day shift
• Travel: Never or rare
• Union Representation: Non‑Represented
• Job End Date: None

• Develop and oversee a comprehensive strategic marketing plan that advances brand visibility, institutional reputation, enrollment goals, and philanthropic initiatives; serve as chief marketing thought leader; establish and monitor key performance indicators; use data and analytics to guide strategy; stay current on higher education marketing trends.
• Lead a team that includes a creative director, a social media & digital engagement manager, and a digital marketing manager; provide direction, mentorship, and professional development; foster a collaborative, high‑performing culture; coordinate across the team to ensure creative output is on‑brand and on‑schedule.
• Lead development of integrated marketing campaigns across video, social media, email, digital advertising, and web channels; collaborate with creative director and digital marketing manager; oversee campaign timelines and budgets.
• Champion brand identity across all marketing touchpoints; collaborate with campus partners; represent the department on cross‑divisional committees and external forums.

• Bachelor’s degree in a related area or equivalent experience and training.
• Thorough knowledge of current and emerging digital marketing trends and best practices.
• Excellent skills in strategic planning, resource organization, stakeholder engagement, and priority setting.
• Excellent staff management skills: selection, training, evaluation, mentoring, and disciplinary action.
• Excellent interpersonal communication and political acumen for working with internal and external constituencies.
• Strong analytical, market research, and problem‑recognition skills.
• Ability to produce results within budget and time constraints.
• Strong knowledge of university policies, copyright, and licensing laws.

• Thorough knowledge of the campus health system and its mission, goals, vision, infrastructure, products, and services.

• Required to pass a pre‑employment criminal history background check.
• Required to pass the employment misconduct disclosure process.
• Required to work onsite for the first six months before transitioning to a hybrid schedule.
• Ability to work long periods at a computer with or without accommodation.
• Ability to work a hybrid schedule, including remote work, and fulfill UCSC telecommuting agreement.
• Ability to work a variable schedule, including evenings and weekends.
• Ability to travel to multiple work locations on and off campus.
• Ability to maintain professional appearance and conduct.
• Required to complete training within established time frames, including UC compliance training.
• Compliance with the University of California vaccine program policies.
• Mandated reporter for child abuse; required to report and sign acknowledgment.
• Discretion in managing sensitive information.

Final candidate accepting the conditional offer must disclose any misconduct incidents in the last seven years, current administrative or disciplinary proceedings, or appeals of findings of misconduct.

"Misconduct" includes violations of policies or laws regarding sexual harassment, discrimination, dishonesty, or unethical conduct. Relevant UC policies include the Sexual Violence and Sexual Harassment Policy, Anti‑Discrimination Policy, and Abusive Conduct in the Workplace policy.

All employees must understand and follow job safety procedures, attend required health and safety training, proactively promote safety at work, and promptly report accidents or injuries.

The University of California is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or other protected categories covered by the UC Anti-Discrimination Policy.

It is the policy of the University of California to undertake affirmative action and anti‑discrimination efforts, consistent with its obligations as a Federal and State contractor.