83 Marketing Strategies jobs in Houston
E-commerce Marketing Manager, Performance Campaigns
Posted 17 days ago
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Job Description
Responsibilities:
- Develop and implement integrated performance marketing strategies across key digital channels (Google Ads, Facebook Ads, Instagram Ads, etc.).
- Manage and optimize paid search, paid social, and affiliate marketing campaigns to achieve customer acquisition and revenue targets.
- Conduct thorough A/B testing on ad copy, landing pages, and targeting strategies to improve campaign performance.
- Analyze campaign data, identify trends, and provide actionable insights for optimization.
- Manage and allocate significant advertising budgets across various platforms to maximize ROI.
- Collaborate with the creative team to develop compelling ad creatives and landing page content.
- Monitor industry trends and competitor activities to identify new opportunities.
- Work closely with the e-commerce and analytics teams to ensure cohesive strategy and reporting.
- Prepare regular performance reports for senior management, highlighting key metrics and strategic recommendations.
- Bachelor's degree in Marketing, Business, or a related field; MBA a plus.
- 5+ years of experience in performance marketing, with a strong focus on e-commerce.
- Proven track record of successfully managing and scaling paid search and paid social campaigns.
- In-depth knowledge of Google Analytics, Google Ads, Facebook Ads Manager, and other relevant advertising platforms.
- Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.
- Experience with A/B testing methodologies and conversion rate optimization (CRO).
- Excellent communication, collaboration, and project management skills.
- Ability to thrive in a fast-paced, hybrid work environment.
- This role is based in Houston, Texas, US , with a hybrid work arrangement.
Digital Marketing Manager

Posted 6 days ago
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Job Description
ONSITE IN HOUSTON, TX
A leading provider of structural steel and manufacturing solutions is seeking a seasoned Digital Marketing Manager to lead and execute digital strategies that drive brand awareness, lead generation, and sales growth. This is a hands-on role ideal for a self-starter with deep experience in digital marketing and a passion for industrial and manufacturing sectors.
Key Responsibilities:
+ Strategy & Execution: Develop, implement, and optimize digital marketing campaigns across Google, Microsoft, email/CRM, and social media platforms.
+ Content Collaboration: Partner with internal content creators to produce high-quality digital assets including ads, blog posts, email campaigns, and social media content.
+ Social Media Management: Oversee engagement and growth across social platforms to build brand presence and community.
+ SEO/SEM: Manage paid advertising and collaborate with web teams to enhance organic search performance.
+ Email Marketing: Design and execute targeted email campaigns to nurture leads and drive conversions.
+ Analytics & Reporting: Monitor campaign performance, analyze metrics, and present monthly reports to leadership.
+ Trend Monitoring: Stay current with digital marketing trends and technologies to maintain a competitive edge.
Requirements
Qualifications:
+ Bachelor's degree in Marketing, Communications, or related field.
+ 6+ years of experience in digital marketing, preferably in B2C or B2B environments.
+ Proven expertise in SEO, SEM, email marketing, social media, and content strategy.
+ Experience in the steel industry or manufacturing is highly preferred.
+ Proficiency in tools such as Google Analytics, Google Ads, and major social media platforms.
+ Strong communication, analytical, and project management skills.
+ Ability to work independently and cross-functionally with sales and leadership teams.
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Digital Marketing Manager
Posted 3 days ago
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Job Description
Key responsibilities include managing and executing campaigns across various digital channels, including SEO, SEM, social media, email marketing, and content marketing. You will oversee the creation of engaging content, analyze campaign performance using analytics tools (e.g., Google Analytics), and continuously optimize strategies to improve ROI. This role involves managing the digital marketing budget, staying abreast of industry trends and best practices, and collaborating with cross-functional teams, including sales and product development. Experience with marketing automation platforms and CRM systems is highly desirable.
We are looking for a creative and analytical marketer with a proven track record of success in developing and executing effective digital marketing campaigns. Excellent communication, project management, and interpersonal skills are essential for coordinating efforts across teams and managing client expectations. The ideal candidate will possess a deep understanding of digital marketing principles, a passion for data-driven decision-making, and the ability to adapt to a fast-paced, evolving market. This is an excellent opportunity to shape the digital footprint of a dynamic company and drive significant business growth. A Bachelor's degree in Marketing, Communications, or a related field, along with at least 5 years of digital marketing experience, is required. This position is based in Houston, Texas, US .
Digital Marketing Strategist
Posted 3 days ago
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Job Description
Responsibilities:
- Develop and implement innovative digital marketing strategies to achieve business objectives.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Oversee social media strategy, content calendar, and community engagement across various platforms.
- Plan and execute email marketing campaigns, including segmentation, automation, and performance analysis.
- Create and manage content marketing initiatives, including blog posts, articles, infographics, and videos.
- Analyze campaign performance using tools like Google Analytics, SEMrush, and social media analytics platforms.
- Prepare regular reports on marketing performance, providing insights and recommendations for improvement.
- Collaborate with the sales team to align marketing efforts with sales goals and generate qualified leads.
- Stay abreast of the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively to maximize ROI.
- Conduct market research and competitive analysis to identify opportunities and threats.
- Develop and execute A/B testing strategies for landing pages, ads, and emails to optimize conversion rates.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing.
- Proven expertise in SEO, SEM, content marketing, social media marketing, and email marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills and experience with Google Analytics and other web analytics tools.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience in developing and executing successful B2B or B2C marketing campaigns.
- Creative mindset with a strong understanding of user behavior and engagement strategies.
- Certification in Google Ads or Google Analytics is a plus.
Digital Marketing Specialist
Posted 6 days ago
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Job Description
Digital Marketing Manager
Posted 9 days ago
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Job Description
Your core responsibilities will include planning and executing all digital marketing efforts, including SEO/SEM, marketing database, email, social media, and display advertising campaigns. You will measure and report the performance of all digital marketing campaigns against goals (ROI and KPIs). You will collaborate with internal teams and external agencies to optimize user experience and conversion rates across our digital properties. This role involves identifying emerging digital trends and insights, and using them to craft innovative strategies. You will also be responsible for managing the digital marketing budget effectively, ensuring optimal allocation of resources. Continuous testing and optimization of marketing campaigns to improve performance will be key.
The successful candidate will hold a Bachelor's degree in Marketing, Business, Communications, or a related field. A minimum of 5 years of experience in digital marketing, with a strong understanding of performance marketing, SEO, SEM, and social media platforms, is required. Proven experience in managing digital marketing budgets and achieving measurable outcomes is essential. Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, marketing automation software, social media management tools) is necessary. Excellent analytical skills, combined with strong creative and copywriting abilities, are highly valued. You must possess exceptional project management and communication skills, with the ability to work effectively in a hybrid team environment.
This is a hybrid position, offering a balanced approach to work. You will have the opportunity to work remotely for a portion of the week, allowing for focused work, while also engaging in crucial in-office collaboration and team building. This structure ensures both flexibility and strong team cohesion. Join our forward-thinking marketing department and play a pivotal role in shaping our digital presence and driving business growth. We offer a challenging and rewarding environment for digital marketing professionals. This is an excellent opportunity to leverage your expertise in a dynamic setting in Houston, Texas, US .
Digital Marketing Strategist
Posted 9 days ago
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Job Description
Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple channels, including SEO, SEM, social media, email, and content marketing.
- Conduct keyword research, competitor analysis, and audience segmentation to inform campaign development.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Create and curate engaging content for various platforms, ensuring brand consistency and message clarity.
- Analyze campaign performance using tools like Google Analytics, SEMrush, and other data platforms.
- Generate regular reports on key metrics, providing insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, algorithm updates, and emerging technologies.
- Collaborate with design, development, and sales teams to ensure cohesive campaign execution.
- Identify new opportunities for growth and innovation in the digital space.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO best practices, SEM strategies, and social media marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO software.
- Strong analytical skills and the ability to translate data into actionable insights.
- Excellent written and verbal communication skills.
- Experience with content management systems (CMS) and email marketing platforms.
- Ability to manage multiple projects simultaneously in a remote work environment.
- Creative thinking and a passion for driving innovative marketing solutions.
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Digital Marketing Manager
Posted 14 days ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement integrated digital marketing strategies to achieve business objectives.
- Manage and optimize SEO and SEM campaigns to improve organic search rankings and drive paid traffic.
- Oversee social media strategy, content creation, and community engagement across relevant platforms.
- Develop and execute email marketing campaigns, including list segmentation, automation, and performance tracking.
- Create and manage compelling content marketing initiatives, including blog posts, articles, whitepapers, and website copy.
- Analyze campaign performance using web analytics tools (e.g., Google Analytics) and provide actionable insights and recommendations.
- Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
- Collaborate with internal teams (e.g., sales, product development, design) to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage relationships with external agencies and vendors as needed.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
- Report on key marketing metrics and performance to stakeholders.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of success in managing multi-channel campaigns.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with marketing automation platforms (e.g., HubSpot, Marketo) and CRM systems.
- Strong analytical skills and experience with web analytics tools (Google Analytics, Adobe Analytics).
- Excellent written and verbal communication skills.
- Experience with graphic design tools or video editing is a plus.
- Ability to manage multiple projects simultaneously in a fast-paced environment.
- Strong understanding of consumer behavior and digital trends.
- Certification in Google Ads or Google Analytics is preferred.
Digital Marketing Strategist
Posted 15 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies across multiple platforms.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Oversee social media strategy, content creation, and community engagement.
- Develop and execute email marketing campaigns, including segmentation and automation.
- Create and manage content marketing initiatives to attract and engage target audiences.
- Analyze campaign performance using tools like Google Analytics, SEMrush, and social media analytics.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Conduct A/B testing and other optimization techniques to improve campaign effectiveness.
- Stay current with the latest digital marketing trends, tools, and best practices.
- Collaborate with internal teams (design, content, sales) to ensure cohesive brand messaging.
- Manage digital marketing budget and allocate resources effectively.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing strategy and execution.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing platforms.
- Strong analytical skills and ability to interpret data to drive strategic decisions.
- Excellent written and verbal communication skills.
- Experience with marketing automation platforms is a plus.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking and problem-solving abilities.
- Experience working in a fast-paced agency or in-house marketing department.
This position offers a hybrid work arrangement, allowing for a balance of remote work and in-office collaboration in Houston, Texas, US .
Digital Marketing Strategist
Posted 17 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies.
- Manage SEO/SEM campaigns to improve search engine visibility.
- Oversee social media marketing efforts and community engagement.
- Create and execute data-driven content marketing plans.
- Design and manage effective email marketing campaigns.
- Analyze campaign performance and provide actionable insights.
- Optimize digital marketing strategies for maximum ROI.
- Collaborate with internal teams and clients on campaign execution.
- Stay current with digital marketing trends and best practices.
- Prepare comprehensive performance reports for clients and stakeholders.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of experience in digital marketing strategy and execution.
- Proven expertise in SEO, SEM, social media, content marketing, and email marketing.
- Proficiency with digital analytics tools (e.g., Google Analytics, Adobe Analytics).
- Strong understanding of marketing automation platforms and CRM systems.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional written and verbal communication abilities.
- Experience managing client relationships and delivering results.
- Certification in Google Ads or other relevant digital marketing platforms is a plus.