23 Marketing Strategies jobs in Houston
Senior Director, Sysco Brand Strategy
Posted today
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Senior Director, Sysco Brand Strategy page is loaded Senior Director, Sysco Brand Strategy Apply locations Sysco Corporate time type Full time posted on Posted 2 Days Ago job requisition id R207783 Company: US6469 Sysco Payroll, Division of Sysco Resources Services, LLC Sales Territory: None Zip Code: 77077 Travel Percentage: Up to 25% COMPENSATION INFORMATION: The pay range provided is not indicative of Sysco’s actual pay range but is merely algorithmic and provided for generalized comparison. Factors that may be used to determine rate of pay include specific skills, work location, work experience and other individualized factors Our Global Support Center/ Corporate Office is located in the Energy Corridor- off I10 and N Eldridge. Address: 1390 Enclave Pkwy, Houston, TX 77077 Hybrid Role: In-office Monday, Tuesday, Wednesday. Work from home on Thursday and Friday. Job Summary: Sysco is one of the largest, most successful brands and is built on a foundation of quality and reliability. This role will be critical to the ongoing success and future growth of our brand. This Senior Director will be responsible for creating a sustainable LT strategy to grow the Sysco brand portfolio focused on delivering both top and bottom line growth (revenue and profitability) and increasing our share within the industry Responsibilities will include designing a multi-step approach to growth, delivering wins both in the short term and outer years of the plan, creating a plan that doesn’t deviate from our quality standards or compromise any of our performance metrics as well as aligning with key stakeholders to ensure success of plan Duties and Responsibilities: Create multi year growth plan for the Sysco brand portfolio measured by incremental revenue, profit and share within industry Work cross functionally with key stake holders, ensuring transparency and open lines of communication throughout plan development as well as providing frequent updates on plan status to leadership Ability to be an agile thinker and pivot based on business dynamics and/or leadership feedback Ability to develop trusted partnerships with adjacent teams Collaborate with all parts of the business impacted by growth plan, namely Merchandising, Sourcing, Pricing, Digital, Sales, Operations Demonstrate ability to deliver on results, both deadlines and financial commitments of plan Demonstrate strong leadership skills Education Required Bachelors Education Preferred: MBA preferred Experience Required: 15+ years of experience in building sustainable growth strategies Proven track record of delivering results through strategic growth plans Proven track record of collaboration and working cross functionally with multiple stake holders Experience influencing teams outside of direct purview Experience communicating effectively to various levels within organization Experience Preferred: Experience working in highly matrixed organization Technical Skills and Abilities: Expert level capabilities in building out strong growth plans that deliver results and inspire our teams Strong understanding of finance, pricing, supply chain management, and operations Able to work effectively and collaboratively across all departments to meet goals and deadlines. Strong analytical and presentation skills BENEFITS INFORMATION: For information on Sysco’s Benefits, please visit OVERVIEW: Sysco is the global leader in foodservice distribution. With over 71,000 colleagues and a fleet of over 13,000 vehicles, Sysco operates approximately 333 distribution facilities worldwide and serves more than 700,000 customer locations. We offer our colleagues the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations. We’re looking for talented, hard-working individuals to join our team. Come grow with us and let us show you why Sysco is at the heart of food and service. AFFIRMATIVE ACTION STATEMENT: Applicants must be currently authorized to work in the United States. We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law. This opportunityis available through Sysco Corporation, its subsidiaries and affiliates. About Us Sysco is the global leader in selling, marketing and distributing food products to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Its family of products also includes equipment and supplies for the foodservice and hospitality industries. With more than 71,000 colleagues, the company operates 333 distribution facilities worldwide and serves approximately 700,000 customer locations. For fiscal year 2022 that ended July 2, 2022, the company generated sales of more than $68 billion. Information about our Sustainability program, including Sysco’s 2022 Sustainability Report and 2022 Diversity, Equity & Inclusion Report, can be found at #J-18808-Ljbffr
Senior Director, Sysco Brand Strategy
Posted 5 days ago
Job Viewed
Job Description
**Address:** **_1390 Enclave Pkwy, Houston, TX 77077_**
**Hybrid Role: In-office Monday, Tuesday, Wednesday. Work from home on Thursday and Friday.**
**Job Summary:**
Sysco is one of the largest, most successful brands and is built on a foundation of quality and reliability. This role will be critical to the ongoing success and future growth of our brand.
This Senior Director will be responsible for creating a sustainable LT strategy to grow the Sysco brand portfolio focused on delivering both top and bottom line growth (revenue and profitability) and increasing our share within the industry
Responsibilities will include designing a multi-step approach to growth, delivering wins both in the short term and outer years of the plan, creating a plan that doesn't deviate from our quality standards or compromise any of our performance metrics as well as aligning with key stakeholders to ensure success of plan
**Duties and Responsibilities:**
+ Create multi year growth plan for the Sysco brand portfolio measured by incremental revenue, profit and share within industry
+ Work cross functionally with key stake holders, ensuring transparency and open lines of communication throughout plan development as well as providing frequent updates on plan status to leadership
+ Ability to be an agile thinker and pivot based on business dynamics and/or leadership feedback
+ Ability to develop trusted partnerships with adjacent teams
+ Collaborate with all parts of the business impacted by growth plan, namely Merchandising, Sourcing, Pricing, Digital, Sales, Operations
+ Demonstrate ability to deliver on results, both deadlines and financial commitments of plan
+ Demonstrate strong leadership skills
**Education Required**
+ Bachelors
**Education Preferred:**
+ MBA preferred
**Experience Required:**
+ 15+ years of experience in building sustainable growth strategies
+ Proven track record of delivering results through strategic growth plans
+ Proven track record of collaboration and working cross functionally with multiple stake holders
+ Experience influencing teams outside of direct purview
+ Experience communicating effectively to various levels within organization
**Experience Preferred:**
+ Experience working in highly matrixed organization
**Technical Skills and Abilities:**
+ Expert level capabilities in building out strong growth plans that deliver results and inspire our teams
+ Strong understanding of finance, pricing, supply chain management, and operations
+ Able to work effectively and collaboratively across all departments to meet goals and deadlines.
+ Strong analytical and presentation skills
AFFIRMATIVE ACTION STATEMENT:
Applicants must be currently authorized to work in the United States. We are proud to be an Equal Opportunity and Affirmative Action employer, and consider qualified applicants without regard to race, color, creed, religion, ancestry, national origin, sex, sexual orientation, gender identity, age, disability, veteran status or any other protected factor under federal, state or local law. This opportunity is available through Sysco Corporation, its subsidiaries and affiliates.
Digital Marketing Manager
Posted today
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Job Description
Company DescriptionHexaGroup is a B2B digital marketing agency for businesses serious about optimizing their growth. We are Inbound and ABM specialists and have built our reputation around our team spirit and strong processes. We are a member of BBN The World #1 B2B Agency. Job DescriptionAs a Digital Marketing Manager at HexaGroup, you will be responsible for coordinating team efforts to align with client goals. You will work closely with our Account Management team to nurture and expand client relationships. Your role encompasses the following key responsibilities:Collaborate with team members to meet clients' project goals and milestones.Supervise client accounts with the support of Account Managers when needed.Create and distribute content across various platforms to bolster Account Managers in managing client accounts.Assume responsibility for project management tasks, including preparation of weekly meeting agendas and the production of comprehensive weekly and monthly reports. Your keen project management skills will be crucial to ensuring project timelines are met.Assist Account Managers in coordinating teams effectively.Coordinate daily and weekly tasks with clients and team members.Contribute to our agency's marketing initiatives by producing and sharing relevant content.Actively participate in strategy sessions and propose initiatives to sustain and expand client accounts.QualificationsEducation and Professional Requirements:Bachelor's degree in business administration, communications, marketing, or a related field.Five years of client service experience in fast-paced environments.Essential Skills:Exceptional communication and presentation skills.Proficiency in writing and copy-editing.Strong organizational and project management skills.Effective problem-solving and analytical abilities.Ability to work within complex teams.Consistently meet deadlines.Familiarity with marketing platforms such as HubSpot is a plus.Additional InformationAt HexaGroup, we offer a collaborative work environment, opportunities for professional growth, and the chance to work with industry-leading clients. If you are a dedicated digital marketing professional looking to make an impact, apply today.
Digital marketing consultant
Posted today
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Job Description
GLOBAL PACIFIC SUPPORT is seeking a skilled and results-oriented Digital Marketing Consultant to join our team. In this role, you will work closely with clients to understand their unique marketing challenges and develop tailored digital marketing solutions to enhance their online presence and drive business growth. You will provide expert advice on best practices across various digital channels, including SEO, SEM, social media, email marketing, and content strategies. Your insightful analysis and recommendations will help clients achieve their marketing goals effectively. As a Digital Marketing Consultant, you will lead workshops, create detailed marketing plans, and measure the success of implemented strategies. If you are passionate about digital marketing and have a proven track record of success, we invite you to apply! Requirements Proven experience as a Digital Marketing Consultant or in a similar role Strong understanding of digital marketing principles and best practices Experience with SEO, SEM, social media marketing, content marketing, and analytics Excellent analytical skills with the ability to interpret data and generate actionable insights Strong communication and interpersonal skills to effectively engage with clients A track record of developing successful digital marketing strategies Ability to work independently and as part of a team Bachelor's degree in Marketing, Business, or a related field; relevant certifications are a plus Benefits 100% remote job working in the comforts of your home Non-toxic environment Growth potential Commission available Seniority level Entry level Employment type Full-time Job function Marketing and Sales Industries IT Services and IT Consulting #J-18808-Ljbffr
Digital Marketing Manager
Posted 3 days ago
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Job Description
A premier employer in the logistics industry is seeking a Digital Marketing Manager to join the growing team in support of the corporate and business development objectives of the company. This position is a direct hire and required to be onsite 5 days a week in the Houston 77073 area. This person will be primarily responsible and accountable for the Americas region. However, a main priority coming in will be updating and revamping the corporate website, as well as marketing automation through email marketing, landing pages, campaign management, lead lifecycle management, CRM integration, and analytics for marketing campaigns and efforts. Ultimately this role is responsible for external inbound and outbound digital marketing channels, as well as developing and aligning an overall short and long-term marketing plans around customer journey, and corporate website strategy for the company to deliver acceleration of customer acquisition and retention. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to com. To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: . Data analytics experience around campaign success and performance metrics UI/UX experience Logistics industry experience Bachelors degree5+ years experience planning, managing, and overseeing all aspects of digital marketing campaigns for an enterprise corporation specifically pertaining to customer journey 2+ years of managerial experience on a marketing team Experience revamping a company website and/or creating a website from scratch utilizing ProcessWire or equivalent Experience enhancing CRM utilization for customer outreach Experience with Dynamics 365, Semrush, google analytics, and adobe creative suite Proficiency in email marketing Campaign management and project management
Digital Marketing Manager
Posted 4 days ago
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Job Description
Join to apply for the Digital Marketing Manager role at Teachers of Tomorrow 1 day ago Be among the first 25 applicants Join to apply for the Digital Marketing Manager role at Teachers of Tomorrow At Teachers of Tomorrow , we believe every student deserves a great teacher—and every passionate professional deserves the chance to become one. We’re the nation’s leading alternative teacher certification provider, helping thousands of future educators make their way into the classroom each year. But that's not all. We also support today’s teachers through our sister brands: SimpleK12 – a fun, flexible professional development platform for educators. The Learning Liaisons – test prep with personality, helping educators pass high-stakes certification exams. #TEACH – an alternative certification program guiding teachers to success. Together, these brands form an educator-powered ecosystem—and we’re looking for a Digital Marketing Manager to help us fuel the marketing engine behind them all. Application Requirements to Be Considered To be considered for this role, you must complete and submit this form, along with your resume, and LinkedIn profile link. A portfolio is optional but encouraged. DMM FORM :Complete this brief form: Why This Role Matters We’re not hiring a full marketing department—we’re hiring a Swiss Army knife of digital marketing who can build, launch, and optimize high-performing campaigns and make data-driven decisions that elevate our strategies. This role reports directly to the Product Marketing Manager and works in close collaboration with our Customer Journey Specialist , cross-functional teams, and external vendors to bring each campaign to life. You’ll lead the execution of email and SMS marketing initiatives across four unique brands, and you’ll play a key part in optimizing the systems and automations that drive engagement, conversions, and growth. Key Responsibilities/Duties Marketing Automation & CRM Management Own B2C and B2B automated workflows in HubSpot and other platforms, guiding prospects through the funnel with timely, relevant messaging. Manage segmentation, list hygiene, and campaign logic across HubSpot, MailChimp, Keap, and other CRMs. Build and deploy email and SMS campaigns directly or in collaboration with vendors, ensuring consistency and accuracy across all touchpoints. Ensure seamless form and landing page integrations, and manage UTM tagging for proper tracking. Support lead scoring models and refine logic based on performance. Campaign Execution & Funnel Optimization Collaborate with internal teams and vendors to execute high-quality marketing campaigns—on time, on brand, and on target. A/B test subject lines, creative, send times, and messaging across campaigns. Contribute to go-to-market efforts for new programs and product launches. Partner with the paid media team to support retargeting efforts and reactivate cold leads. Create and optimize landing pages within HubSpot that align with brand voice and conversion goals. Performance Tracking & Data Reporting Build and maintain dashboards to track campaign performance (email/SMS engagement, lead generation, conversions). Analyze funnel performance to identify drop-off points and recommend solutions. Collaborate with the Customer Journey Specialist to enhance attribution tracking and create consistent metrics across all platforms. Present actionable insights that inform future strategy and improve marketing ROI. Tech Stack & Automation Support Maintain platform integrations across HubSpot, Five9, MailChimp, Keap, Stripe, our LMS, and internal portals. Build basic workflows using Zapier and native tools to automate repetitive tasks. Troubleshoot issues related to campaign execution, delivery, and data syncs—escalating technical issues to IT or external dev partners when needed. Education/Experience Minimum of 7 years of experience in digital marketing, with proven HubSpot Experience Experience with CRM-driven campaign automation (B2C and B2B), SMS marketing, and lead nurturing. Comfortable working across multiple marketing platforms and tools. Strong analytical marketing mindset—you love making decisions backed by data. Tech-savvy and confident navigating integrations, automations, and platform troubleshooting. Collaborative spirit with the ability to manage multiple projects and stakeholders. Passion for education and a belief in the power of teachers to change lives. Why Join Us? You’ll be part of a remote-first, mission-driven team that's shaping the future of education. Every day, your work will help future teachers get into classrooms and current teachers stay inspired, supported, and successful. This is a role where your skills won't just be used - they'll be celebrated, developed, and stretched. You’ll have the opportunity to build impactful campaigns, make a measurable difference, and collaborate with people who care deeply about their work (and enjoy having a little fun along the way). Ready to join a team that's transforming education? We’d love to hear from you! Disclaimer The above information on this description has been designed to indicate the general nature and level of work performed by employees within this classification. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications required of employees assigned to this job. JOB CODE: 100010 Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Marketing and Sales Industries Education Administration Programs Referrals increase your chances of interviewing at Teachers of Tomorrow by 2x Get notified about new Digital Marketing Manager jobs in Houston, TX . 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Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr
Digital Marketing Coordinator
Posted 8 days ago
Job Viewed
Job Description
Work From Anywhere | Uncapped Earnings | Career Growth
Are you a results-driven, digital marketing expert eager to take the next step in your career? Do you thrive in a remote, flexible environment while working on high-impact marketing campaigns? If you're passionate about SEO, PPC, social media marketing, email automation, and lead generation, this opportunity is for you!
Join a fast-growing company with an international presence and make a meaningful impact in the education and leadership industry.
Why This Role is for You:
Work from Anywhere - Enjoy the flexibility of a remote role that fits your lifestyle.
Uncapped Earning Potential - Performance-based income structure
Professional Growth & Certifications - Access industry-leading training and certifications to expand your expertise.
Be Your Own Boss - Operate as an independent contractor with control over your schedule and business growth.
Collaborate with a Global Team - Work with marketing professionals, business leaders, and digital strategists.
Key Responsibilities:
Develop & manage digital marketing campaigns across SEO, SEM, PPC, and social media.
Optimize paid advertising strategies (Google Ads, Meta Ads, LinkedIn Ads) to generate quality leads and drive conversions.
Enhance brand visibility through organic and paid search engine marketing (SEO & SEM).
Create & execute content marketing strategies, including blogs, email campaigns, and social media content.
Utilize CRM & marketing automation tools (HubSpot, ActiveCampaign, Marketo) to nurture leads and improve engagement.
Analyze & interpret performance data using Google Analytics, Tag Manager, and dashboard tools.
Stay ahead of digital trends in AI-driven marketing, automation, and conversion rate optimization (CRO).
Ideal Candidate:
Proven experience in Digital Marketing, Growth Marketing, or Performance Marketing.
Strong expertise in SEO, SEM, PPC, Google Ads, Facebook/Meta Ads, LinkedIn Ads, and influencer marketing.
Hands-on experience with Google Ads, Meta Business Suite, and LinkedIn Campaign Manager.
Skilled in content creation, email marketing, and lead generation.
Analytical mindset with proficiency in Google Analytics and marketing automation tools.
Strong communication and copywriting skills.
Self-motivated, goal-oriented, and able to work independently.
Compensation & Perks:
Performance-Based Earnings
Fully Remote - Work from Anywhere
Uncapped Growth Potential
Ongoing Learning & Certification Opportunities
Collaborate with a Global Network of Experts
How to Apply:
APPLY NOW if you're ready to take control of your career and income potential!
We're looking for passionate digital marketing professionals who are eager to drive results and grow in a dynamic online business.
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Digital Marketing Coordinator
Posted 9 days ago
Job Viewed
Job Description
Supervisor: Manager, Digital Marketing
Classification: Full-Time/Exempt
This role reports to the Manager of Digital Marketing and is responsible for the day-to-day execution of all advertising campaigns and assisting with the club’s overall media strategy. This role will assist with digital marketing efforts including email campaigns, website management, and growing the MLB Ballpark app.
This role will also be responsible for the Texas Children’s Houston Open overall media strategy including digital advertising planning, social media, and webpage design.
Essential Duties & Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strategy
- Assist with the creation of the overall omnichannel media strategy across all digital touchpoints.
- Engage in research efforts to identify most effective channels and methods to reach a targeted audience including the use of market research tools/data both internally and externally.
- Lead the overall media strategy for the Houston Open.
- Maintain content on Astros.com and Houstonopengolf.com to ensure both sites are up-to-date and aligned with all organizational priorities.
- Submit digital creative requests and project manage timelines to ensure deadlines are met.
- Create and edit photos, graphics and promotional tiles as needed to support promotional schedule and giveaways.
- Work with MLB to traffic web assets on astros.com to help drive ticket sales and other initiatives.
- Track, analyze and report the performance of digital, email and social campaign effectiveness for both Astros and the Houston Open.
- Coordinate implementation of other digital needs related to major campaigns (i.e. site pages, data form creation, etc.).
- Assist with scheduling mobile push notifications, text alerts and check in offers.
- Partner with other Astros and Houston Open departments (including various Foundations) to support Astros.com, Houstonopengolf.com and other web needs.
- Work with MLB Marketing to optimize fan interaction, usability and growth on all mobile platforms (i.e. MLB Ballpark app).
- Project manage all in-bound requests for email support by working cross-functionally to gather accurate information, data, and content to ensure a timely delivery.
- Coordinate with MLB Digital Producer to draft, schedule and proof all out-bound emails.
- Collaborate with Analytics to implement targeted campaign efforts.
- Use campaign platform software to create and send Astros service emails and all Houston Open emails.
- Provide support for ad-hoc campaign creation, updates and reporting.
- Partner with Broadcast manager to deliver ads/live reads to TV and Radio partners.
- Write TV and Radio live read copy for both in and out of game.
- Own and operate the social media handles for the Texas Children’s Houston Open.
- Develop and execute a social content calendar each calendar year.
- Work with the Astros Golf Foundation on social sponsorship deliverables and provide creative solutions to execute or drive additional social sponsor revenue.
- Work with the PGA to understand social media initiatives and trends to help amplify awareness and follower base.
- Responsible for the follower growth and integration of new channels as they prove valuable.
- Facilitate updates and overall management of the Houston Open website.
- Work with Astros Golf Foundation for sponsor website obligations and implementation.
- Provide scheduled site analytics to leadership and sponsors.
- Responsible for site traffic growth on an annual basis.
- Perform other duties as assigned.
- During Texas Children’s Houston Open, timeframes will assist overall team with activities such as ticketing and credentialing.
- Flexibility and willingness to work extended hours, evenings and weekends
- High level of demonstrated professionalism, integrity and decorum
- Ability to develop and maintain good relationships across all internal departments, as well as outside vendors and/or clients
- Creative, energetic and proactive approach to work
- Ability to anticipate and make recommendations based on the needs of manager and/or project
- Strong relationship building skills
- Innovative and proactive thinker
- Bachelor’s Degree in marketing, communications, business or related field
- 1+ years of experience in special events or marketing; sports or entertainment experience preferred
- Must have a working knowledge of baseball and golf
- SEO Copywriting experience for digital and email is a plus
- Strong research and analytical skills, with an ability to identify trends, draw valid conclusions and make insightful recommendations
- Excellent verbal and written communication skills – can interact well with all organizational levels internally and externally
- Impeccable grammar and copywriting ability with a strong creative sensibility
- Detail oriented, organized, and able to multi-task
- Must be proficient in Microsoft Office Suite
- Experience in Adobe Creative Suite and Power BI is a plus.
- Bilingual English/Spanish is preferred
Work Environment
This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones and photocopiers. The noise level is usually moderate but can be loud within the stadium environment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role. Specific vision abilities required by this job include close and focused vision.
Position Type and Expected Hours of Work
Ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays.
Travel
Rare travel may be expected in this role.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
EOE/M/F/Vet/Disability
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
Digital Marketing Coordinator
Posted 11 days ago
Job Viewed
Job Description
Supervisor: Manager, Digital Marketing
Classification: Full-Time/Exempt
This role reports to the Manager of Digital Marketing and is responsible for the day-to-day execution of all advertising campaigns and assisting with the club’s overall media strategy. This role will assist with digital marketing efforts including email campaigns, website management, and growing the MLB Ballpark app.
This role will also be responsible for the Texas Children’s Houston Open overall media strategy including digital advertising planning, social media, and webpage design.
Essential Duties & Responsibilities:
Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Strategy
- Assist with the creation of the overall omnichannel media strategy across all digital touchpoints.
- Engage in research efforts to identify most effective channels and methods to reach a targeted audience including the use of market research tools/data both internally and externally.
- Lead the overall media strategy for the Houston Open.
- Maintain content on Astros.com and Houstonopengolf.com to ensure both sites are up-to-date and aligned with all organizational priorities.
- Submit digital creative requests and project manage timelines to ensure deadlines are met.
- Create and edit photos, graphics and promotional tiles as needed to support promotional schedule and giveaways.
- Work with MLB to traffic web assets on astros.com to help drive ticket sales and other initiatives.
- Track, analyze and report the performance of digital, email and social campaign effectiveness for both Astros and the Houston Open.
- Coordinate implementation of other digital needs related to major campaigns (i.e. site pages, data form creation, etc.).
- Assist with scheduling mobile push notifications, text alerts and check in offers.
- Partner with other Astros and Houston Open departments (including various Foundations) to support Astros.com, Houstonopengolf.com and other web needs.
- Work with MLB Marketing to optimize fan interaction, usability and growth on all mobile platforms (i.e. MLB Ballpark app).
- Project manage all in-bound requests for email support by working cross-functionally to gather accurate information, data, and content to ensure a timely delivery.
- Coordinate with MLB Digital Producer to draft, schedule and proof all out-bound emails.
- Collaborate with Analytics to implement targeted campaign efforts.
- Use campaign platform software to create and send Astros service emails and all Houston Open emails.
- Provide support for ad-hoc campaign creation, updates and reporting.
- Partner with Broadcast manager to deliver ads/live reads to TV and Radio partners.
- Write TV and Radio live read copy for both in and out of game.
- Own and operate the social media handles for the Texas Children’s Houston Open.
- Develop and execute a social content calendar each calendar year.
- Work with the Astros Golf Foundation on social sponsorship deliverables and provide creative solutions to execute or drive additional social sponsor revenue.
- Work with the PGA to understand social media initiatives and trends to help amplify awareness and follower base.
- Responsible for the follower growth and integration of new channels as they prove valuable.
- Facilitate updates and overall management of the Houston Open website.
- Work with Astros Golf Foundation for sponsor website obligations and implementation.
- Provide scheduled site analytics to leadership and sponsors.
- Responsible for site traffic growth on an annual basis.
- Perform other duties as assigned.
- During Texas Children’s Houston Open, timeframes will assist overall team with activities such as ticketing and credentialing.
- Flexibility and willingness to work extended hours, evenings and weekends
- High level of demonstrated professionalism, integrity and decorum
- Ability to develop and maintain good relationships across all internal departments, as well as outside vendors and/or clients
- Creative, energetic and proactive approach to work
- Ability to anticipate and make recommendations based on the needs of manager and/or project
- Strong relationship building skills
- Innovative and proactive thinker
- Bachelor’s Degree in marketing, communications, business or related field
- 1+ years of experience in special events or marketing; sports or entertainment experience preferred
- Must have a working knowledge of baseball and golf
- SEO Copywriting experience for digital and email is a plus
- Strong research and analytical skills, with an ability to identify trends, draw valid conclusions and make insightful recommendations
- Excellent verbal and written communication skills – can interact well with all organizational levels internally and externally
- Impeccable grammar and copywriting ability with a strong creative sensibility
- Detail oriented, organized, and able to multi-task
- Must be proficient in Microsoft Office Suite
- Experience in Adobe Creative Suite and Power BI is a plus.
- Bilingual English/Spanish is preferred
Work Environment
This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones and photocopiers. The noise level is usually moderate but can be loud within the stadium environment.
Physical Demands
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role. Specific vision abilities required by this job include close and focused vision.
Position Type and Expected Hours of Work
Ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays.
Travel
Rare travel may be expected in this role.
Other Duties
Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
EOE/M/F/Vet/Disability
Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.
For further information, please review the Know Your Rights notice from the Department of Labor.
Digital Marketing Coordinator
Posted 11 days ago
Job Viewed
Job Description
Department: Marketing Supervisor: Manager, Digital Marketing Classification: Full-Time/Exempt
This role reports to the Manager of Digital Marketing and is responsible for the day-to-day execution of all advertising campaigns and assisting with the club's overall media strategy. This role will assist with digital marketing efforts including email campaigns, website management, and growing the MLB Ballpark app. This role will also be responsible for the Texas Children's Houston Open overall media strategy including digital advertising planning, social media, and webpage design.
Essential Duties & Responsibilities: Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. Strategy
- Assist with the creation of the overall omnichannel media strategy across all digital touchpoints.
- Engage in research efforts to identify most effective channels and methods to reach a targeted audience including the use of market research tools/data both internally and externally.
- Lead the overall media strategy for the Houston Open.
- Maintain content on Astros.com and Houstonopengolf.com to ensure both sites are up-to-date and aligned with all organizational priorities.
- Submit digital creative requests and project manage timelines to ensure deadlines are met.
- Create and edit photos, graphics and promotional tiles as needed to support promotional schedule and giveaways.
- Work with MLB to traffic web assets on astros.com to help drive ticket sales and other initiatives.
- Track, analyze and report the performance of digital, email and social campaign effectiveness for both Astros and the Houston Open.
- Coordinate implementation of other digital needs related to major campaigns (i.e. site pages, data form creation, etc.).
- Assist with scheduling mobile push notifications, text alerts and check in offers.
- Partner with other Astros and Houston Open departments (including various Foundations) to support Astros.com, Houstonopengolf.com and other web needs.
- Work with MLB Marketing to optimize fan interaction, usability and growth on all mobile platforms (i.e. MLB Ballpark app).
- Project manage all in-bound requests for email support by working cross-functionally to gather accurate information, data, and content to ensure a timely delivery.
- Coordinate with MLB Digital Producer to draft, schedule and proof all out-bound emails.
- Collaborate with Analytics to implement targeted campaign efforts.
- Use campaign platform software to create and send Astros service emails and all Houston Open emails.
- Provide support for ad-hoc campaign creation, updates and reporting.
- Partner with Broadcast manager to deliver ads/live reads to TV and Radio partners.
- Write TV and Radio live read copy for both in and out of game.
- Own and operate the social media handles for the Texas Children's Houston Open.
- Develop and execute a social content calendar each calendar year.
- Work with the Astros Golf Foundation on social sponsorship deliverables and provide creative solutions to execute or drive additional social sponsor revenue.
- Work with the PGA to understand social media initiatives and trends to help amplify awareness and follower base.
- Responsible for the follower growth and integration of new channels as they prove valuable.
- Facilitate updates and overall management of the Houston Open website.
- Work with Astros Golf Foundation for sponsor website obligations and implementation.
- Provide scheduled site analytics to leadership and sponsors.
- Responsible for site traffic growth on an annual basis.
- Perform other duties as assigned.
- During Texas Children's Houston Open, timeframes will assist overall team with activities such as ticketing and credentialing.
Qualifications:
- Flexibility and willingness to work extended hours, evenings and weekends
- High level of demonstrated professionalism, integrity and decorum
- Ability to develop and maintain good relationships across all internal departments, as well as outside vendors and/or clients
- Creative, energetic and proactive approach to work
- Ability to anticipate and make recommendations based on the needs of manager and/or project
- Strong relationship building skills
- Innovative and proactive thinker
Education and/or Experience:
- Bachelor's Degree in marketing, communications, business or related field
- 1+ years of experience in special events or marketing; sports or entertainment experience preferred
- Must have a working knowledge of baseball and golf
- SEO Copywriting experience for digital and email is a plus
- Strong research and analytical skills, with an ability to identify trends, draw valid conclusions and make insightful recommendations
- Excellent verbal and written communication skills - can interact well with all organizational levels internally and externally
- Impeccable grammar and copywriting ability with a strong creative sensibility
- Detail oriented, organized, and able to multi-task
- Must be proficient in Microsoft Office Suite
- Experience in Adobe Creative Suite and Power BI is a plus.
- Bilingual English/Spanish is preferred
Work Environment This job operates in an office setting. This role routinely uses standard office equipment such as computers, phones and photocopiers. The noise level is usually moderate but can be loud within the stadium environment.
Physical Demands The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. This is a largely sedentary role. Specific vision abilities required by this job include close and focused vision.
Position Type and Expected Hours of Work Ability to work a flexible schedule, including extended hours, evenings, weekends, and holidays.
Travel Rare travel may be expected in this role.
Other Duties Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law. EOE/M/F/Vet/Disability
Experience
Preferred
- 3
Equal Opportunity Employer This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.