63 Marketing Strategies jobs in Tampa
Digital Marketing Campaigns Manager
Posted 9 days ago
Job Viewed
Job Description
The ideal candidate will have a proven track record in developing and managing successful multi-channel digital campaigns, including SEM, SEO, social media marketing, email marketing, and content marketing. You will be proficient in using marketing automation platforms, analytics tools (e.g., Google Analytics), and CRM systems to track campaign performance, generate insights, and make data-driven recommendations. Your responsibilities will include identifying target audiences, defining campaign objectives, selecting appropriate channels, and developing compelling creative assets and messaging.
You will collaborate closely with internal teams such as sales, product development, and design, as well as external agencies and vendors, to ensure seamless campaign execution. This includes monitoring campaign performance in real-time, conducting A/B testing, and implementing optimizations to maximize ROI. You will also be responsible for reporting on campaign results to senior management, providing clear analysis and actionable insights. Staying up-to-date with the latest digital marketing trends, tools, and best practices is crucial for this role.
Qualifications: Bachelor's degree in Marketing, Communications, Business, or a related field. A minimum of 5 years of experience in digital marketing, with at least 3 years focused on campaign management. Demonstrable success in planning and executing integrated digital marketing campaigns across various platforms. Strong understanding of SEO, SEM, social media, content marketing, and email marketing strategies. Proficiency with marketing automation tools and analytics platforms is required. Excellent written and verbal communication skills, with a keen eye for detail and creative flair. Ability to manage multiple projects simultaneously and meet deadlines. Experience in the FMCG sector is a plus.
Marketing Campaigns Operations Specialist
Posted 7 days ago
Job Viewed
Job Description
Wolters Kluwer is a global leader in professional information services that combines deep domain knowledge with specialized technology. Our portfolio offers software tools coupled with content and services that customers need to make decisions with confidence. Every day, our customers make critical decisions to help save lives, improve the way we do business, build better judicial and regulatory systems. We help them get it right.
Who We Are: Wolters Kluwer: The world is a big place, find your place here. (
**What We Offer: **
The Marketing Campaigns Operations Specialist role offers growth potential opportunities, professional development, an engaging team environment, the ability to work a hybrid schedule (in any WK office location 2-days a week), and amazing benefits.
Office Locations: Contact Wolters Kluwer | Wolters Kluwer (
What You'll be Doing:
As a Marketing Specialist, you will take an active role in executing marketing initiatives to support achievement of pipeline goals. You will provide direct execution of Marketo-based campaign requests working with a North American-based team of Field Marketers. The requests range from preparing campaign details such as UTMs and campaign template duplication, to activating campaign flows/triggers/automations to campaign reporting and utilizing project management software. We are a collaborative team in a customer-focused, aim-high-and-deliver culture and seek an individual who is passionate about learning, making their mark, marketing and technology … and winning as a team.
Do you love to learn? Are your technology chops increasing? Are you looking to make your way into a Marketing role that will provide exposure to all marketing disciplines, business development, technology and sales? Yes? Then this role could be the right one for you to deepen your marketing knowledge and make tangible contributions to team objectives.
**Key Tasks: **
-
Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North America business, utilizing multiple channels to deliver the right sales pipeline.
-
Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing any system errors, and actively monitoring database size and quality.
-
Work with Global and Divisional marketing as needed to ensure information flow-through to your teammates and identify and leverage a mentor.
-
In collaboration with your teammates, impact pipeline and revenue, taking advantage of new opportunities, as well as identifying and recommending solutions to problems
-
Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.
-
Analyze data from marketing efforts to assess performance.
-
Contribute to budget tracking and actuals reporting.
-
Other activities as requested by your manager.
-
• Contribute to brainstorming and idea generation for marketing campaigns.
-
Utilize/own marketing databases and customer relationship management (CRM) tools.
You're a Great Fit if You Meet These Requirements :
-
Have a BA/BS degree or equivalent
-
Working knowledge and expanded conceptual knowledge in primary job family and broadens capabilities
-
Demonstrated ability to increase your knowledge of utilizing marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo)
-
Analytical thinking: ability to analyze and interpret marketing data.
-
Effective verbal and written communication skills.
-
Project coordination and management, plus proficiency in managing time, multiple tasks, deadlines - and driving your own clarity
-
Demonstrate the desire and ability to learn, as well as a passion for bringing value and results to what you do
-
Possess a problem-solving attitude with the ability to recommend solutions to problems
We are an incredibly supportive team that truly enjoys what we do and who we do it with. We play a key role within WK and assist in driving the daily success. If you have a passion for making a true difference within an organization, while working alongside a genuinely caring and supportive team, we highly encourage you to apply. #Bethedifference
Additional Information:
Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave . Full details of our benefits are available at
Diversity Matters: Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America’s Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America’s Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.
The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They’re not intended to be an exhaustive list of all duties and responsibilities and requirements.
Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process.
Compensation:
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA:: $76,350 - $105,700
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Marketing Campaigns Operations Specialist
Posted 9 days ago
Job Viewed
Job Description
**Who We Are: Wolters Kluwer: The world is a big place, find your place here. ( We Offer: **
The Marketing Campaigns Operations Specialist role offers growth potential opportunities, professional development, an engaging team environment, the ability to work a hybrid schedule (in any WK office location 2-days a week), and amazing benefits.
**Office Locations:** **Contact Wolters Kluwer | Wolters Kluwer ( You'll be Doing:**
As a Marketing Specialist, you will take an active role in executing marketing initiatives to support achievement of pipeline goals. You will provide direct execution of Marketo-based campaign requests working with a North American-based team of Field Marketers. The requests range from preparing campaign details such as UTMs and campaign template duplication, to activating campaign flows/triggers/automations to campaign reporting and utilizing project management software. We are a collaborative team in a customer-focused, aim-high-and-deliver culture and seek an individual who is passionate about learning, making their mark, marketing and technology . and winning as a team.
Do you love to learn? Are your technology chops increasing? Are you looking to make your way into a Marketing role that will provide exposure to all marketing disciplines, business development, technology and sales? Yes? Then this role could be the right one for you to deepen your marketing knowledge and make tangible contributions to team objectives.
**Key Tasks: **
+ Execute and QA a steady volume of omni-channel marketing campaigns with supervision and guidance to support a growing North America business, utilizing multiple channels to deliver the right sales pipeline.
+ Comply with Divisional system governance such as campaign naming conventions, list import prep and process, regularly archiving assets, reviewing any system errors, and actively monitoring database size and quality.
+ Work with Global and Divisional marketing as needed to ensure information flow-through to your teammates and identify and leverage a mentor.
+ In collaboration with your teammates, impact pipeline and revenue, taking advantage of new opportunities, as well as identifying and recommending solutions to problems
+ Perform list enrichment and uploads for targeted campaigns and support development of target lists for sales and marketing initiatives.
+ Analyze data from marketing efforts to assess performance.
+ Contribute to budget tracking and actuals reporting.
+ Other activities as requested by your manager.
+ - Contribute to brainstorming and idea generation for marketing campaigns.
+ Utilize/own marketing databases and customer relationship management (CRM) tools.
**You're a Great Fit if You Meet These Requirements** **:**
+ Have a BA/BS degree or equivalent
+ Working knowledge and expanded conceptual knowledge in primary job family and broadens capabilities
+ Demonstrated ability to increase your knowledge of utilizing marketing technology and/or business applications (Excel, PowerPoint, collaboration tools, Google Analytics, social media tools, Canva, Reachdesk, ZoomInfo, project management tools, HubSpot/Marketo)
+ Analytical thinking: ability to analyze and interpret marketing data.
+ Effective verbal and written communication skills.
+ Project coordination and management, plus proficiency in managing time, multiple tasks, deadlines - and driving your own clarity
+ Demonstrate the desire and ability to learn, as well as a passion for bringing value and results to what you do
+ Possess a problem-solving attitude with the ability to recommend solutions to problems
We are an incredibly supportive team that truly enjoys what we do and who we do it with. We play a key role within WK and assist in driving the daily success. If you have a passion for making a true difference within an organization, while working alongside a genuinely caring and supportive team, we highly encourage you to apply. #Bethedifference
**Additional Information:**
Wolters Kluwer offers great benefits and programs to help meet your needs and balance your work and personal life, including **Medical, Dental, & Vision Plans, 401(k), FSA/HSA, Commuter Benefits, Tuition Assistance Plan, Vacation and Sick Time, and Paid Parental Leave** . Full details of our benefits are available at Matters:** Wolters Kluwer strives for an inclusive company culture in which we attract, develop, and retain diverse talent to achieve our strategy. As a global company, having a diverse workforce is of the utmost importance. We've been recognized by employees as a European Diversity Leader in the Financial Times, as one of Forbes America's Best Employers for Diversity in 2022, 2021 and 2020 and as one of Forbes America's Best Employers for Women in 2021, 2020, 2019 and 2018. In 2020, we placed third in the Female Board Index, and were recognized by the European Women on Boards Gender Diversity Index. Wolters Kluwer and all of our subsidiaries, divisions and customer/departments is an Equal Opportunity / Affirmative Action employer.
**The above statements are intended to describe the general nature and level of work being performed by most people assigned to this job. They're not intended to be an exhaustive list of all duties and responsibilities and requirements.**
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
**Compensation:**
Target salary range CA, CT, CO, DC, HI, IL, MD, MN, NY, RI, WA:: $76,350 - $105,700
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
Marketing Associate, Global Campaigns
Posted 2 days ago
Job Viewed
Job Description
Join to apply for the Marketing Associate, Global Campaigns role at Alvarez & Marsal
Join to apply for the Marketing Associate, Global Campaigns role at Alvarez & Marsal
About Alvarez & Marsal
Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging workguided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversityare why our people love working at A&M.
Description
About Alvarez & Marsal
Alvarez & Marsal (A&M) is a global consulting firm with over 10,000 entrepreneurial, action and results-oriented professionals in over 40 countries. We take a hands-on approach to solving our clients' problems and assisting them in reaching their potential. Our culture celebrates independent thinkers and doers who positively impact our clients and shape our industry. The collaborative environment and engaging workguided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversityare why our people love working at A&M.
About the Role:
Alvarez & Marsal is seeking a dynamic and motivated Marketing Associate, Global Campaigns to join our Global Marketing team in Tampa. This entry-level position offers an exciting opportunity to contribute to the execution of global marketing campaigns, including social media, web content, SEO, and thought leadership initiatives. The ideal candidate will thrive in a fast-paced environment, managing multiple projects while interacting with senior stakeholders. A commitment to quality, process excellence, and client-first service is essential.
Key Responsibilities:
- Campaign Execution:
- Collaborate with team members to execute marketing tasks such as content creation, campaign management, and performance reporting.
- Develop proficiency in marketing technology platforms including Account Engagement, Salesforce, Dataroma, Drupal, Cvent, and Oktopost.
- Master technical skills and understand the end-to-end campaign process.
- Training and Development:
- Engage in continuous learning of A&M's campaign planning and management processes, including project intake, asset development, content proofing, and campaign tracking.
- Demonstrate reliability, urgency, and responsiveness to ensure projects meet deadlines, budgets, and client expectations.
- Communication:
- Communicate effectively with internal clients, global marketing teams, and vendors, adapting communication styles to suit different audiences and situations.
- Pay close attention to detail, proofread materials, respond promptly to feedback, and build confidence in presenting and facilitating meetings.
- Problem-Solving:
- Anticipate campaign challenges early, deescalate issues, and collaborate with managers to find solutions.
- Manage workload, prioritize tasks, and communicate proactively when facing bandwidth issues or difficulty meeting deadlines.
- Best Practices:
- Apply best practices and communicate potential improvements to leadership.
- Build relationships with marketing peers, understand business and market priorities, and use these insights to confidently offer recommendations.
- 1 - 3 years of experience in a corporate marketing organization, ideally supporting global marketing efforts in a matrixed environment with multiple divisions and business units.
- Strong understanding of marketing campaign structures, best practices, and project planning and management techniques.
- Experience in organizing and analyzing campaign results, with the ability to discern engagement trends.
- Proven track record in executing multifaceted marketing campaigns, including web, email, social media, digital advertising, and data components.
We recognize that our people are the driving force behind our success, which is why we prioritize an employee experience that fosters each persons unique professional and personal development. Our robust performance development process promotes continuous learning, rewards your contributions, and fosters a culture of meritocracy. With top-notch training and on-the-job learning opportunities, you can acquire new skills and advance your career.
We prioritize your well-being, providing benefits and resources to support you on your personal journey. Our people consistently highlight the growth opportunities, our unique, entrepreneurial culture, and the fun we have together as their favorite aspects of working at A&M. The possibilities are endless for high-performing and passionate professionals.
Regular employees working 30 or more hours per week are also entitled to participate in Alvarez & Marsal Holdings fringe benefits consisting of healthcare plans, flexible spending and savings accounts, life, AD&D, and disability coverages at rates determined periodically as well as a 401(k) retirement savings plan. Provided the eligibility requirements are met, employees will also receive an annual discretionary contribution to their 401(k) retirement savings plan from Alvarez & Marsal. Additionally, employees are eligible for paid time off including vacation, personal days, seventy-two (72) hours of sick time (prorated for part time employees), ten federal holidays, one floating holiday, and parental leave. The amount of vacation and personal days available varies based on tenure and role type. Click here for more information regarding A&Ms benefits programs
The salary range is $55,000 - $5,000 annually, dependent on several variables including but not limited to education, experience, skills, and geography. In addition, A&M offers a discretionary bonus program which is based on a number of factors, including individual and firm performance. Please ask your recruiter for details.
Inclusive Diversity
A&Ms entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging workguided by A&Ms core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversityare the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity, and we foster inclusiveness, encouraging everyone to bring their whole self to work each day. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.
Equal Opportunity Employer
It is Alvarez & Marsals practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, creed, religion, national origin, ancestry, citizenship status, sex or gender, gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, family medical history, genetic information or other protected medical condition, political affiliation, or any other characteristic protected by and in accordance with applicable laws. Employees and Applicants can find A&M policy statements and additional information by region here.
Unsolicited Resumes from Third-Party Recruiters
Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.
Seniority level
- Seniority level Associate
- Employment type Full-time
- Job function Marketing and Sales
- Industries Business Consulting and Services
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#J-18808-LjbffrSenior Marketing Manager - Brand Strategy
Posted 8 days ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement comprehensive brand strategies that align with company vision, mission, and business objectives.
- Conduct market research, competitor analysis, and customer segmentation to identify key brand opportunities and challenges.
- Define and articulate brand positioning, messaging, and value propositions for target audiences.
- Oversee the creation and execution of integrated marketing campaigns across multiple channels, including digital, social media, content, PR, and events.
- Ensure brand consistency and adherence to brand guidelines across all marketing materials and communications.
- Collaborate with product development, sales, and other internal teams to ensure brand alignment and support go-to-market strategies.
- Manage the brand marketing budget, ensuring effective allocation of resources to achieve campaign goals.
- Measure and report on the effectiveness of brand initiatives, tracking key metrics such as brand awareness, perception, and market share.
- Develop compelling narratives and storytelling frameworks to engage audiences and build brand loyalty.
- Identify and manage relationships with external agencies, partners, and vendors as needed.
- Stay informed about industry trends, consumer behavior, and competitive landscape to adapt brand strategies accordingly.
- Mentor and guide junior marketing team members, fostering a culture of innovation and collaboration.
- Lead initiatives to refresh brand identity and messaging as market dynamics evolve.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field. MBA or advanced degree strongly preferred.
- 7+ years of progressive experience in brand management or marketing strategy, preferably in a B2C or B2B environment.
- Proven track record of developing and executing successful brand strategies that have driven measurable business results.
- Deep understanding of brand positioning, messaging, and integrated marketing communications.
- Expertise in market research, consumer insights, and competitive analysis.
- Excellent strategic thinking, analytical, and problem-solving skills.
- Strong creative vision and storytelling abilities.
- Exceptional communication, presentation, and interpersonal skills.
- Experience managing budgets and working with external agencies.
- Proficiency with marketing analytics and reporting tools.
- Ability to work independently, manage complex projects, and thrive in a remote, fast-paced environment.
- Must be legally authorized to work in the US and reside within the US.
Digital Marketing Specialist
Posted today
Job Viewed
Job Description
Responsibilities:
- Develop and implement digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, and content marketing.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings.
- Create engaging and relevant content for blog posts, social media, website pages, and email newsletters.
- Manage and grow social media presence across key platforms.
- Develop and execute email marketing campaigns, including list management and automation.
- Analyze website traffic and campaign performance using tools like Google Analytics.
- Prepare regular reports on digital marketing performance, providing insights and recommendations for improvement.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with cross-functional teams, including sales and product development, to align marketing efforts.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Proven experience (3+ years) in digital marketing roles.
- Hands-on experience with SEO/SEM tools (e.g., Google Analytics, Google Search Console, SEMrush).
- Proficiency in managing paid advertising campaigns on Google Ads and social media platforms.
- Strong understanding of social media marketing and content creation.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot).
- Excellent written and verbal communication skills.
- Analytical and data-driven mindset with the ability to interpret performance metrics.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Experience with CRM software is a plus.
Digital Marketing Strategist
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and optimize paid advertising campaigns across various platforms (Google Ads, Social Media Ads).
- Oversee search engine optimization (SEO) efforts to improve organic search rankings and website traffic.
- Develop and execute social media marketing strategies to increase brand visibility and engagement.
- Create and manage email marketing campaigns, including segmentation, automation, and performance tracking.
- Collaborate with content creators to develop compelling marketing collateral and website content.
- Analyze campaign performance data, generate insights, and provide actionable recommendations for improvement.
- Monitor digital marketing trends and competitor activities.
- Manage the digital marketing budget effectively.
- Work closely with the sales team to ensure lead quality and conversion.
- Utilize marketing automation tools and CRM systems to streamline processes and enhance customer journeys.
- Conduct A/B testing on various campaign elements to optimize performance.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of experience in digital marketing, with a proven track record of successful campaign management.
- In-depth knowledge of SEO, SEM, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
- Strong analytical and data interpretation skills.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Experience with marketing automation platforms (e.g., HubSpot, Marketo) is a plus.
- Ability to work independently and as part of a team in a fast-paced environment.
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Digital Marketing Strategist
Posted 1 day ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies across multiple channels.
- Manage and optimize SEO, SEM, social media, content, email, and display advertising campaigns.
- Conduct keyword research and competitor analysis to inform strategies.
- Create engaging and targeted marketing content.
- Monitor, analyze, and report on campaign performance using analytics tools.
- Identify opportunities for A/B testing and campaign optimization.
- Manage digital marketing budgets and allocate resources effectively.
- Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Provide insights and recommendations for improving online presence and customer engagement.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing strategy and execution.
- Proven track record of managing successful digital marketing campaigns.
- Proficiency with digital marketing tools (e.g., Google Analytics, Google Ads, social media management platforms, email marketing software).
- Strong understanding of SEO, SEM, content marketing, and social media best practices.
- Excellent analytical skills and ability to interpret data for strategic decision-making.
- Strong written and verbal communication skills.
- Experience with marketing automation platforms is a plus.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Creative thinking and problem-solving abilities.
Digital Marketing Manager
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute digital marketing strategies across multiple channels.
- Manage and optimize SEO/SEM, social media, email, and content marketing efforts.
- Oversee paid advertising campaigns and budget allocation.
- Analyze campaign performance data and provide actionable insights.
- Collaborate with internal teams to ensure brand consistency.
- Track and report on key marketing metrics and KPIs.
- Identify emerging trends and opportunities in digital marketing.
- Manage relationships with external marketing vendors and agencies.
- Stay current with digital marketing best practices and technologies.
- Drive lead generation and customer acquisition through digital channels.
Digital Marketing Strategist
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies tailored to client objectives and target audiences.
- Manage and optimize paid advertising campaigns (Google Ads, Social Media Ads) to maximize ROI.
- Oversee Search Engine Optimization (SEO) initiatives, including keyword research, on-page optimization, and link building.
- Develop and execute content marketing strategies, including blog posts, articles, and website copy.
- Manage social media presence and engagement strategies across relevant platforms.
- Design and implement effective email marketing campaigns to nurture leads and engage customers.
- Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights and reports.
- Monitor industry trends, competitor activities, and emerging digital marketing technologies.
- Collaborate with creative teams to develop compelling ad copy, visuals, and landing pages.
- Work closely with client teams to understand their business needs and ensure marketing strategies align with overall goals.
- Manage digital marketing budgets effectively.
- Continuously test and optimize campaigns for improved performance and efficiency.
- Develop and maintain strong client relationships, serving as a trusted advisor.
- Identify new digital marketing opportunities and propose innovative solutions.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 4 years of experience in digital marketing, with a strong focus on strategy development and execution.
- Proven experience managing successful campaigns across SEO, SEM, social media, content marketing, and email marketing.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, Google Ads, SEMrush, HubSpot).
- Strong understanding of digital marketing best practices and emerging trends.
- Excellent analytical, problem-solving, and strategic thinking skills.
- Superb communication, presentation, and client management abilities.
- Ability to work independently and collaboratively in a hybrid team environment.
- Experience with A/B testing and campaign optimization.
- Certifications in Google Ads or Google Analytics are a plus.