15 Marketing Strategy jobs in Columbus
Head of EMEA Marketing & Global Marketing Strategy Job Details | Black & Veatch Family of Companies
43201 Columbus, Ohio
Black & Veatch
Posted 6 days ago
Job Viewed
Job Description
**Head of EMEA Marketing & Global Marketing Strategy**
Date: Jul 3, 2025
Location:
US
Company: Black & Veatch Family of Companies
**Together, we own our company, our future, and our shared success.**
As an employee-owned company, our people _are_ Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.
**Company :** B&V Special Projects Corp.
**Req Id :** 109542
**Opportunity Type :** Staff
**Relocation eligible :** No
**Full time/Part time :** Full-Time
**Project Only Hire :** No
**Visa Sponsorship Available:** No
**Why Black and Veatch**
Black & Veatch allows you to lend your talent and perspective to humanity's biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1.
Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.
**The Opportunity**
_We are seeking a strategic, analytical, and creative leader for the development, execution, and optimization of data-driven marketing strategies that align with Black & Veatch goals for business growth._ This role requires a visionary thinker who can translate complex market insights into actionable strategies that drive brand growth, customer acquisition, and revenue performance. This role will serve on the extended leadership team for the EMEA region, by translating the regional strategic growth goals into impactful marketing campaigns that grow its customer base. This senior, dual role on the marketing leadership team, reporting to the Chief Marketing Officer (CMO) will also serve as a global marketing strategy leader, influencing strategic decisions and investment decisions across the entire enterprise.
**The Team**
**Black & Veatch's Business Enablement** consists of critical groups that help enable the organizations people, projects, and businesses to be as successful as possible. Functions in this group include Digital & Information Technology, Global Finance, Global Human Resources, Legal, Risk Management, and Government Affairs and Real Estate and Building Services.
**Key Responsibilities**
**Strategic Planning:**
Develop and implement integrated marketing strategies for both the Enterprise with the Sector Heads of Marketing and specific personal accountability for EMEA across brand, product, digital, and customer experience, in alignment with overall company objectives.
**Market & Competitive Analysis:**
Review research and analysis of market trends, customer behavior, and competitive positioning to inform strategic direction?
**Campaign Strategy:**
Partner with creative, digital, and product marketing teams to design and launch effective campaigns that generate leads, build awareness, and engage target audiences that lead to quantifiable targets in marketing attributed revenue growth, thought leadership and brand awareness
**Performance Measurement:**
Establish KPIs and dashboards to track marketing effectiveness. Provide regular reporting and actionable insights to leadership.
**Go-to-Market Execution:**
Collaborate with sales, product, and business units to ensure cohesive execution of go-to-market plans for new products, services, or launches.
**Budget Management:**
Manage strategic marketing budget, optimizing spend across channels based on performance and ROI.
**Cross-functional Leadership:**
Influence and align stakeholders across marketing, sales, business and sector, solutions, finance, and executive leadership to ensure strategy success.
**Preferred Qualifications**
+ Bachelor degree in Marketing, Business, or a related field (MBA preferred)
+ 15+years of experience in marketing strategy, brand strategy, or related roles
+ Experience leading new market entry and marketing in global regions including establishing brand and portfolio presence.
+ Strong analytical skills with a deep understanding of marketing metrics, segmentation, and customer journey mapping
+ Experience in B2B commercial functions for infrastructure and energy industry segments
+ Proficiency with CRM, analytics tools, and marketing automation platforms (e.g., HubSpot, Salesforce, Google Analytics)
+ Strong writing, communication and presentation skills?
+ Executive presence and ability to work alongside and coach senior executives as counsel
+ Ability to travel (~ 40% of the year) domestically and globally required including time in Kansas City at Black & Veatch corporate headquarters as well as in market with commercial and client teams
+ Demonstrated ability to develop strategies that translate into measurable business results
+ Proven track record of leading successful marketing initiatives on a global scale across the entire marketing / omni-channel toolkit
+ Strong strategic thinking and problem-solving ability
+ Ability to manage multiple projects and timelines with attention to detail
+ Adept at engaging with senior executives and communicating impactfully
**Minimum Qualifications**
+ Bachelor's degree in related field or equivalent experience
+ 12+ years progressive management experience in related areas
+ Industry experience
+ All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
**Work Environment/Physical Demands**
Hybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments.
**Salary Plan**
MAC: Marketing & Communications
**Job Grade**
009
Black & Veatch endeavors to makeaccessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1- or via our. This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned.
Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.
Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.
To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.
A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.
We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.
By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.
BVH, Inc., its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.
For our EEO Policy Statement, please click.
**Notice to External Search Firms** : Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.
**Job Segment:** Engineer, Engineering
Date: Jul 3, 2025
Location:
US
Company: Black & Veatch Family of Companies
**Together, we own our company, our future, and our shared success.**
As an employee-owned company, our people _are_ Black & Veatch. We put them at the center of everything we do and empower them to grow, explore new possibilities and use their diverse talents and perspectives to solve humanity's biggest challenges in an ever-evolving world. With over 100 years of innovation in sustainable infrastructure and our expertise in engineering, procurement, consulting and construction, together we are building a world of difference.
**Company :** B&V Special Projects Corp.
**Req Id :** 109542
**Opportunity Type :** Staff
**Relocation eligible :** No
**Full time/Part time :** Full-Time
**Project Only Hire :** No
**Visa Sponsorship Available:** No
**Why Black and Veatch**
Black & Veatch allows you to lend your talent and perspective to humanity's biggest challenges in a flexible environment where you are empowered to grow and explore new possibilities. We offer competitive compensation; 401K match and benefits that start day 1.
Our hybrid environment allows you to balance your work and personal life. At Black & Veatch, you own your career with purpose and meaning. You are empowered to grow and explore new possibilities at every step of your career journey. Bring your big ideas knowing you are safe to be who you are and speak up with concerns or questions and put your diverse talents and perspectives to use.
**The Opportunity**
_We are seeking a strategic, analytical, and creative leader for the development, execution, and optimization of data-driven marketing strategies that align with Black & Veatch goals for business growth._ This role requires a visionary thinker who can translate complex market insights into actionable strategies that drive brand growth, customer acquisition, and revenue performance. This role will serve on the extended leadership team for the EMEA region, by translating the regional strategic growth goals into impactful marketing campaigns that grow its customer base. This senior, dual role on the marketing leadership team, reporting to the Chief Marketing Officer (CMO) will also serve as a global marketing strategy leader, influencing strategic decisions and investment decisions across the entire enterprise.
**The Team**
**Black & Veatch's Business Enablement** consists of critical groups that help enable the organizations people, projects, and businesses to be as successful as possible. Functions in this group include Digital & Information Technology, Global Finance, Global Human Resources, Legal, Risk Management, and Government Affairs and Real Estate and Building Services.
**Key Responsibilities**
**Strategic Planning:**
Develop and implement integrated marketing strategies for both the Enterprise with the Sector Heads of Marketing and specific personal accountability for EMEA across brand, product, digital, and customer experience, in alignment with overall company objectives.
**Market & Competitive Analysis:**
Review research and analysis of market trends, customer behavior, and competitive positioning to inform strategic direction?
**Campaign Strategy:**
Partner with creative, digital, and product marketing teams to design and launch effective campaigns that generate leads, build awareness, and engage target audiences that lead to quantifiable targets in marketing attributed revenue growth, thought leadership and brand awareness
**Performance Measurement:**
Establish KPIs and dashboards to track marketing effectiveness. Provide regular reporting and actionable insights to leadership.
**Go-to-Market Execution:**
Collaborate with sales, product, and business units to ensure cohesive execution of go-to-market plans for new products, services, or launches.
**Budget Management:**
Manage strategic marketing budget, optimizing spend across channels based on performance and ROI.
**Cross-functional Leadership:**
Influence and align stakeholders across marketing, sales, business and sector, solutions, finance, and executive leadership to ensure strategy success.
**Preferred Qualifications**
+ Bachelor degree in Marketing, Business, or a related field (MBA preferred)
+ 15+years of experience in marketing strategy, brand strategy, or related roles
+ Experience leading new market entry and marketing in global regions including establishing brand and portfolio presence.
+ Strong analytical skills with a deep understanding of marketing metrics, segmentation, and customer journey mapping
+ Experience in B2B commercial functions for infrastructure and energy industry segments
+ Proficiency with CRM, analytics tools, and marketing automation platforms (e.g., HubSpot, Salesforce, Google Analytics)
+ Strong writing, communication and presentation skills?
+ Executive presence and ability to work alongside and coach senior executives as counsel
+ Ability to travel (~ 40% of the year) domestically and globally required including time in Kansas City at Black & Veatch corporate headquarters as well as in market with commercial and client teams
+ Demonstrated ability to develop strategies that translate into measurable business results
+ Proven track record of leading successful marketing initiatives on a global scale across the entire marketing / omni-channel toolkit
+ Strong strategic thinking and problem-solving ability
+ Ability to manage multiple projects and timelines with attention to detail
+ Adept at engaging with senior executives and communicating impactfully
**Minimum Qualifications**
+ Bachelor's degree in related field or equivalent experience
+ 12+ years progressive management experience in related areas
+ Industry experience
+ All applicants must be able to complete pre-employment onboarding requirements (if selected) which may include any/all of the following: criminal/civil background check, drug screen, and motor vehicle records search, in compliance with any applicable laws and regulations.
**Work Environment/Physical Demands**
Hybrid or flexible work options may be offered after the first 90 days of employment based upon manager discretion, job performance and work assignments.
**Salary Plan**
MAC: Marketing & Communications
**Job Grade**
009
Black & Veatch endeavors to makeaccessible to any and all users. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process because of a disability, please contact the Employee Relations Department at +1- or via our. This contact information is for disability accommodation requests only; you may not use this contact information to inquire about the status of applications. General inquiries about the status of applications will not be returned.
Black & Veatch is committed to being an employer of choice by creating a valuable work experience that keeps our people engaged, productive, safe and healthy.
Our comprehensive benefits portfolio is a key component of this commitment and offers an array of health care benefits including but not limited to medical, dental and vision insurances along with disability and a robust wellness program.
To support a healthy work-life balance, we offer flexible work schedules, paid vacation and holiday time, sick time, and dependent sick time.
A variety of additional benefits are available to our professionals, including a company-matched 401k plan, adoption reimbursement, tuition reimbursement, vendor discounts, an employment referral program, AD&D insurance, pre-taxed accounts, voluntary legal plan and the B&V Credit Union. Professionals may also be eligible for a performance-based bonus program.
We are proud to be a 100 percent ESOP-owned company. As employee-owners, our professionals are empowered to drive not only their personal growth, but the company's long-term achievements - and they share in the financial rewards of the success through stock ownership.
By valuing diverse voices and perspectives, we cultivate an authentically inclusive environment for professionals and are able to provide innovative and effective solutions for clients.
BVH, Inc., its subsidiaries and its affiliated companies, complies with all Equal Employment Opportunity (EEO) laws and regulations. Black & Veatch does not discriminate on the basis of age, race, religion, color, sex, national origin, marital status, genetic information, sexual orientation, gender Identity and expression, disability, veteran status, pregnancy status or other status protected by law.
For our EEO Policy Statement, please click.
**Notice to External Search Firms** : Black & Veatch does not accept unsolicited resumes and will not be obligated to pay a placement fee for unsolicited resumes. Black & Veatch Talent Acquisition engages with search firms directly for hiring needs.
**Job Segment:** Engineer, Engineering
View Now
0
Product Manager, Marketing Technology Strategy and Optimization
43201 Columbus, Ohio
Cardinal Health
Posted 11 days ago
Job Viewed
Job Description
Edgepark is seeking a customer-obsessed Product Owner, Marketing Technologies to lead the strategy, execution, and optimization of digital tools that support acquisition, engagement, and nurturing across both DTC and B2B healthcare customer journeys. This individual will be responsible for owning the marketing technology stack- anchored in Salesforce Marketing Cloud- and ensuring it integrates seamlessly with other digital experiences.
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (
**_Responsibilities_**
+ Own the digital marketing product vision and roadmap, aligning with customer needs, business objectives, and stakeholder priorities across DTC and B2B customer segments.
+ Lead requirements gathering efforts by collaborating with marketing, sales, and data teams to understand business goals and translate these into actionable product features, user stories, and acceptance criteria.
+ Drive the end-to-end marketing technology lifecycle, from initial discovery to post-launch analysis and iteration.
+ Define key data points, KPIs, and analytics solutions and implement technologies that support effective attribution, personalization, and optimization.
+ Build and maintain a robust data strategy for marketing, ensuring integration between marketing automation platforms (e.g., Salesforce Marketing Cloud), CRM systems, and other tools.
+ Champion the implementation of analytics frameworks, ensuring that performance tracking and reporting are embedded within marketing activities to enable data-driven decision making and continuous optimization.
+ Collaborate with IT and compliance teams to confirm marketing technologies are scalable, secure, and compliant with healthcare regulations (e.g., HIPAA, CAN-SPAM).
+ Be the subject matter expert of all marketing technologies to continually update and optimize in concert with technology enhancements and releases.
+ Prioritize backlogs, define sprint goals, and manage product execution through agile methodology and processes.
+ Identify and prioritize technical enablers to improve time-to-market and campaign flexibility.
**_Qualifications_**
+ 5+ years of product management experience in digital marketing technologies, with a proven track record of managing products through the full lifecycle preferred.
+ Deep expertise in data strategy for marketing, including experience with analytics tools (e.g., GA4, Adobe Analytics), intelligence tools (Marketing Cloud Intelligence), and data integration across platforms preferred.
+ Hands-on experience with Salesforce Marketing Cloud or comparable marketing automation platforms, CRM systems, and data tools preferred.
+ Proven ability to work cross-functionally with marketing, data science, IT, and compliance teams to develop, deploy, and optimize marketing technologies.
+ Strong understanding of analytics frameworks and performance measurement.
+ Demonstrated success in launching marketing automation, lead nurturing, or audience segmentation initiatives.
+ Deep understanding of healthcare compliance and privacy regulations (HIPAA, CAN-SPAM, etc) preferred.
+ Strong collaboration and communication skills, with the ability to translate technical details into business strategies and measurable outcomes.
+ Experience in healthcare or regulated industries preferred.
**_What is expected of you and others at this level_**
+ Applies comprehensive knowledge and a thorough understanding of concepts, principles, and technical capabilities to perform varied tasks and projects
+ May contribute to the development of policies and procedures
+ Works on complex projects of large scope
+ Develops technical solutions to a wide range of difficult problems
+ Solutions are innovative and consistent with organization objectives
+ Completes work; independently receives general guidance on new projects
+ Work reviewed for purpose of meeting objectives
+ May act as a mentor to less experienced colleagues
**Anticipated salary range:** $79,700 - $113,800
**Bonus eligible:** No
**Benefits:** Cardinal Health offers a wide variety of benefits and programs to support health and well-being.
+ Medical, dental and vision coverage
+ Paid time off plan
+ Health savings account (HSA)
+ 401k savings plan
+ Access to wages before pay day with myFlexPay
+ Flexible spending accounts (FSAs)
+ Short- and long-term disability coverage
+ Work-Life resources
+ Paid parental leave
+ Healthy lifestyle programs
**Application window anticipated to close:** 09/02/2025 *if interested in opportunity, please submit application as soon as possible.
The salary range listed is an estimate. Pay at Cardinal Health is determined by multiple factors including, but not limited to, a candidate's geographical location, relevant education, experience and skills and an evaluation of internal pay equity.
_Candidates who are back-to-work, people with disabilities, without a college degree, and Veterans are encouraged to apply._
_Cardinal Health supports an inclusive workplace that values diversity of thought, experience and background. We celebrate the power of our differences to create better solutions for our customers by ensuring employees can be their authentic selves each day. Cardinal Health is an Equal_ _Opportunity/Affirmative_ _Action employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, ancestry, age, physical or mental disability, sex, sexual orientation, gender identity/expression, pregnancy, veteran status, marital status, creed, status with regard to public assistance, genetic status or any other status protected by federal, state or local law._
_To read and review this privacy notice click_ here (
View Now
1
Partner Marketing Manager, Global Strategic Accounts
43201 Columbus, Ohio
Pearson
Posted today
Job Viewed
Job Description
**Who We Are**
Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, innovative assessments, and industry-recognized certifications-ensuring employees are equipped for the evolving demands of the digital economy.
Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.
**Your Opportunity**
As a Global Marketing Manager (Partner Marketing) on the ELS team, you will play a critical role in driving joint go-to-market initiatives with key partners. You will develop and execute integrated marketing strategies that amplify Pearson's brand, generate qualified leads, and accelerate growth through strategic partnerships?
Reporting to the Senior Director of Marketing, you will work cross-functionally with product, sales, and partner success teams, as well as with our external partners to create value for both sides.
**Key Responsibilities**
+ Develop and manage comprehensive co-marketing plans with strategic partners, aligned to business objectives and partner priorities.
+ Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, and content personalization.
+ Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.
+ Collaborate with partners on joint value propositions, messaging, and content creation (e.g., webinars, case studies, thought leadership).
+ Support enablement efforts by developing partner toolkits, sales collateral, and joint promotional materials.
+ Identify and activate new partner opportunities in alignment with ELS growth strategies.
+ Serve as the primary marketing point of contact for partners, ensuring consistent communication, alignment, and execution.
+ Leverage analytics and reporting tools to track campaign performance and ROI, providing regular reporting and insights to internal stakeholders and partners.
+ Present data-driven recommendations to senior leadership, highlighting the impact of marketing initiatives on revenue growth.
+ Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
+ Manage partner marketing budgets, ensuring efficient allocation and optimization.
**Operations Excellence**
+ Program and process design: Develop repeatable partner campaign frameworks and toolkits to ensure consistency and efficiency across regions and partners. Establish standard operating procedures (SOPs) for joint marketing activities, approvals, and reporting.
+ Performance measurement and reporting: Create dashboards to track partner marketing KPIs (e.g., pipeline sourced, campaign ROI, partner engagement metrics).
+ Cross-functional coordination: Act as the operational link between marketing, sales, product, and partner teams to streamline campaign execution and messaging alignment.
+ Process optimization and scalability: Identify bottlenecks in current partner marketing processes and propose improvements and help scale successful partner marketing programs to additional markets or partners.
**Who You Are**
+ 7+ years of experience in B2B Marketing, with at least 2 years focused on partner or channel marketing ideally within enterprise-level organizations globally.
+ A strong track record of designing and executing successful Partner campaigns that drive measurable business impact.
+ Experience with Market Development Funds (MDF) and partner incentive programs.
+ Experience working closely with sales teams to build alignment and drive account engagement.
+ Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights.
+ Strong understanding of enterprise or higher education markets; experience in edtech or learning solutions preferred?
+ Proven ability to build and manage relationships with external partners and internal stakeholders?
+ Excellent project management skills, with the ability to manage multiple initiatives simultaneously?
+ Strong writing and content development skills, with experience crafting co-branded materials?
+ Data-driven mindset with experience using marketing analytics and CRM tools (e.g., Salesforce, Marketo, HubSpot)?
+ Creative thinker with a collaborative, solutions-oriented approach?
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $160,000 - $180,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
_Applications will be accepted through July 20, 2025. This window may be extended depending on business needs._
1174883
**Job:** Marketing
**Job Family:** GO_TO_MARKET
**Organization:** Corporate Marketing & Communications
**Schedule:** FULL_TIME
**Workplace Type:**
**Req ID:** 20399
#location
Pearson Enterprise Learning & Skills empowers businesses, governments, and professional communities with world-class learning, assessment, and workforce development solutions. We help global enterprises plan, assess, and develop talent through AI-driven insights, innovative assessments, and industry-recognized certifications-ensuring employees are equipped for the evolving demands of the digital economy.
Focusing on enterprise HR, talent management, and learning innovation, we partner with C-suite executives, HR leaders, and L&D professionals to future-proof their workforce. Our comprehensive solutions enable organizations to unlock workforce potential, upskill employees, and build high-performing teams in a competitive global market.
**Your Opportunity**
As a Global Marketing Manager (Partner Marketing) on the ELS team, you will play a critical role in driving joint go-to-market initiatives with key partners. You will develop and execute integrated marketing strategies that amplify Pearson's brand, generate qualified leads, and accelerate growth through strategic partnerships?
Reporting to the Senior Director of Marketing, you will work cross-functionally with product, sales, and partner success teams, as well as with our external partners to create value for both sides.
**Key Responsibilities**
+ Develop and manage comprehensive co-marketing plans with strategic partners, aligned to business objectives and partner priorities.
+ Lead the development of integrated, multi-channel marketing campaigns that leverage digital, direct mail, executive events, paid media, and content personalization.
+ Oversee high-touch executive engagement programs, including VIP events, roundtables, and bespoke content experiences.
+ Collaborate with partners on joint value propositions, messaging, and content creation (e.g., webinars, case studies, thought leadership).
+ Support enablement efforts by developing partner toolkits, sales collateral, and joint promotional materials.
+ Identify and activate new partner opportunities in alignment with ELS growth strategies.
+ Serve as the primary marketing point of contact for partners, ensuring consistent communication, alignment, and execution.
+ Leverage analytics and reporting tools to track campaign performance and ROI, providing regular reporting and insights to internal stakeholders and partners.
+ Present data-driven recommendations to senior leadership, highlighting the impact of marketing initiatives on revenue growth.
+ Stay ahead of marketing trends, emerging technologies, and industry best practices to continuously enhance our approach.
+ Manage partner marketing budgets, ensuring efficient allocation and optimization.
**Operations Excellence**
+ Program and process design: Develop repeatable partner campaign frameworks and toolkits to ensure consistency and efficiency across regions and partners. Establish standard operating procedures (SOPs) for joint marketing activities, approvals, and reporting.
+ Performance measurement and reporting: Create dashboards to track partner marketing KPIs (e.g., pipeline sourced, campaign ROI, partner engagement metrics).
+ Cross-functional coordination: Act as the operational link between marketing, sales, product, and partner teams to streamline campaign execution and messaging alignment.
+ Process optimization and scalability: Identify bottlenecks in current partner marketing processes and propose improvements and help scale successful partner marketing programs to additional markets or partners.
**Who You Are**
+ 7+ years of experience in B2B Marketing, with at least 2 years focused on partner or channel marketing ideally within enterprise-level organizations globally.
+ A strong track record of designing and executing successful Partner campaigns that drive measurable business impact.
+ Experience with Market Development Funds (MDF) and partner incentive programs.
+ Experience working closely with sales teams to build alignment and drive account engagement.
+ Analytical mindset, with the ability to measure performance, track ROI, and optimize campaigns based on data-driven insights.
+ Strong understanding of enterprise or higher education markets; experience in edtech or learning solutions preferred?
+ Proven ability to build and manage relationships with external partners and internal stakeholders?
+ Excellent project management skills, with the ability to manage multiple initiatives simultaneously?
+ Strong writing and content development skills, with experience crafting co-branded materials?
+ Data-driven mindset with experience using marketing analytics and CRM tools (e.g., Salesforce, Marketo, HubSpot)?
+ Creative thinker with a collaborative, solutions-oriented approach?
Compensation at Pearson is influenced by a wide array of factors including but not limited to skill set, level of experience, and specific location. As required by the California, Colorado, Hawaii, Illinois, Maryland, Minnesota, New Jersey, New York State, New York City, Vermont, Washington State, and Washington DC laws, the pay range for this position is as follows:
The minimum full-time salary range is between $160,000 - $180,000.
This position is eligible to participate in an annual incentive program, and information on benefits offered is here.
_Applications will be accepted through July 20, 2025. This window may be extended depending on business needs._
1174883
**Job:** Marketing
**Job Family:** GO_TO_MARKET
**Organization:** Corporate Marketing & Communications
**Schedule:** FULL_TIME
**Workplace Type:**
**Req ID:** 20399
#location
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2
Brand & Category Strategy Specialist
43069 Reynoldsburg, Ohio
Bath & Body Works
Posted 11 days ago
Job Viewed
Job Description
Description
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
Summary
The Brand & Category Strategy Specialist will primarily support the seasonal strategic development, guidance and assessment of body care and gifting categories that drive category growth and build brand relevance, reframe value proposition and deepen brand engagement. Additionally, they will support the creation of compelling strategies for product collaborations & talent partnerships, collaborating with Merchants, Integrated Marketing & Media, Operations and Creative teams to plan, implement and activate key initiatives and ensure flawless execution of omnichannel marketing campaigns.
Responsibilities
+ Support development of seasonal and promotional strategies for body care & gifting categories and collaborations to inform the execution of campaign plans and creative development to optimally drive momentum and product awareness/consideration.
+ Manage category reasons to believe toolkit in partnership with home category team - prioritizing by season and implementing new consumer insights to strengthen category and product storytelling.
+ Collaborate with different teams to implement marketing strategies, key initiatives, in-season updates, and maintain consistent marketing campaign delivery.
+ Create presentation and meeting materials to support strategies and projects.
+ Coordinate and present initiatives to Integrated Marketing & Media teams, leaders and key partners through compelling presentations, driving action and progress.
+ Review and provide feedback on creative deliverables to ensure accurate brand/category and promotional messaging that adheres to the marketing strategy.
+ Assist in managing project timelines for seasonal projects, working closely with the Operations & Planning team to achieve key seasonal deliverables for the Customer Office.
+ Support hindsights on past seasonal brand & category strategies, applying key findings / insights to influence future seasonal campaign development.
+ Compile patterning, customer insights and business/sales data - distilling and extracting key insights to develop and integrate into compelling category strategies.
+ Little-to-no travel required.
Qualifications
Qualifications & Experience
+ 2-3 years of marketing experience in-house or at an agency with a focus on strategy; beauty, consumer goods, fashion or retail industries preferred
+ Excellent organizational skills to balance multiple tasks, manage projects, and proactively address key business priorities
+ Attention to detail with strong written and verbal communication skills required with experience in presentation development and visual storytelling
+ Positive, proactive colleague, excels at briefing senior leaders, encouraging team relationships, and supporting peers.
+ Ability to think critically, curiously, strategically and innovatively, and change course if necessary, to achieve desired results
+ Results oriented, willingness to take ownership of all assigned responsibilities and adhere to deadlines
+ Proficient in Microsoft Office: PowerPoint, Excel and Outlook
Education
+ Bachelor's Degree or equivalent experience
Core Competencies
+ Lead with Curiosity & Humility
+ Build High Performing Teams for Today & Tomorrow
+ Influence & Inspire with Vision & Purpose
+ Observe, Engage & Connect
+ Strive to Achieve Operational Excellence
+ Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
+ Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
+ 401k with company match and Associate Stock Purchase with discount
+ No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
+ Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
+ Tuition reimbursement and scholarship opportunities for post-secondary education programs
+ 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance ( , Philadelphia Fair Chance Law ( , San Francisco Fair Chance Ordinance ( .
We are an equal opportunity action employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all role(s) are filled.
At Bath & Body Works, everyone belongs. We are committed to creating a culture of belonging focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing top talent. In addition, we work to improve our communities and our planet to help the world live more fully.
Summary
The Brand & Category Strategy Specialist will primarily support the seasonal strategic development, guidance and assessment of body care and gifting categories that drive category growth and build brand relevance, reframe value proposition and deepen brand engagement. Additionally, they will support the creation of compelling strategies for product collaborations & talent partnerships, collaborating with Merchants, Integrated Marketing & Media, Operations and Creative teams to plan, implement and activate key initiatives and ensure flawless execution of omnichannel marketing campaigns.
Responsibilities
+ Support development of seasonal and promotional strategies for body care & gifting categories and collaborations to inform the execution of campaign plans and creative development to optimally drive momentum and product awareness/consideration.
+ Manage category reasons to believe toolkit in partnership with home category team - prioritizing by season and implementing new consumer insights to strengthen category and product storytelling.
+ Collaborate with different teams to implement marketing strategies, key initiatives, in-season updates, and maintain consistent marketing campaign delivery.
+ Create presentation and meeting materials to support strategies and projects.
+ Coordinate and present initiatives to Integrated Marketing & Media teams, leaders and key partners through compelling presentations, driving action and progress.
+ Review and provide feedback on creative deliverables to ensure accurate brand/category and promotional messaging that adheres to the marketing strategy.
+ Assist in managing project timelines for seasonal projects, working closely with the Operations & Planning team to achieve key seasonal deliverables for the Customer Office.
+ Support hindsights on past seasonal brand & category strategies, applying key findings / insights to influence future seasonal campaign development.
+ Compile patterning, customer insights and business/sales data - distilling and extracting key insights to develop and integrate into compelling category strategies.
+ Little-to-no travel required.
Qualifications
Qualifications & Experience
+ 2-3 years of marketing experience in-house or at an agency with a focus on strategy; beauty, consumer goods, fashion or retail industries preferred
+ Excellent organizational skills to balance multiple tasks, manage projects, and proactively address key business priorities
+ Attention to detail with strong written and verbal communication skills required with experience in presentation development and visual storytelling
+ Positive, proactive colleague, excels at briefing senior leaders, encouraging team relationships, and supporting peers.
+ Ability to think critically, curiously, strategically and innovatively, and change course if necessary, to achieve desired results
+ Results oriented, willingness to take ownership of all assigned responsibilities and adhere to deadlines
+ Proficient in Microsoft Office: PowerPoint, Excel and Outlook
Education
+ Bachelor's Degree or equivalent experience
Core Competencies
+ Lead with Curiosity & Humility
+ Build High Performing Teams for Today & Tomorrow
+ Influence & Inspire with Vision & Purpose
+ Observe, Engage & Connect
+ Strive to Achieve Operational Excellence
+ Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That's why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
+ Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
+ 401k with company match and Associate Stock Purchase with discount
+ No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
+ Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including a family building benefit, childcare discounts, and home, auto and pet insurance.
+ Tuition reimbursement and scholarship opportunities for post-secondary education programs
+ 40% merchandise discount and gratis that encourages you to come back to your senses!
Visit bbwbenefits.com for more details.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance ( , Philadelphia Fair Chance Law ( , San Francisco Fair Chance Ordinance ( .
We are an equal opportunity action employer. We do not make employment decisions based on an individual's race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
Application window will close when all role(s) are filled.
View Now
3
VP, Digital Marketing
43201 Columbus, Ohio
Dodge Construction Network
Posted 11 days ago
Job Viewed
Job Description
VP, Digital Marketing
Location: Remote, United States, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_?_** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_?_** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-1074-2025
Location: Remote, United States, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_?_** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_?_** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
#LI-CS1
#DE-Remote
#DE-1074-2025
View Now
4
Digital Marketing Specialist
43215 Columbus, Ohio
$55000 Annually
WhatJobs
Posted 17 days ago
Job Viewed
Job Description
Our client, a dynamic marketing agency specializing in media and public relations, is seeking a creative and results-driven Digital Marketing Specialist to join their growing team in Columbus, Ohio, US . This is an exciting opportunity for a professional passionate about leveraging digital channels to build brands, engage audiences, and drive measurable results. The ideal candidate will have hands-on experience across various digital marketing disciplines and a strong understanding of current trends.
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing campaigns that align with client objectives. You will work across a variety of channels, including social media, SEO, SEM, email marketing, and content creation. This role requires a blend of creativity, analytical thinking, and the ability to adapt to a fast-paced agency environment. Our client prides itself on delivering innovative solutions and fostering a collaborative culture where new ideas are welcomed and celebrated.
Key Responsibilities:
Required Qualifications:
Preferred Qualifications:
Benefits:
Our client is passionate about crafting compelling narratives and driving digital success for their clients. They offer a stimulating and rewarding environment where your skills will be highly valued. If you are a motivated and versatile Digital Marketing Specialist ready to make a significant impact, they invite you to apply and join their innovative team in Columbus, Ohio, US .
As a Digital Marketing Specialist, you will be responsible for developing, implementing, and managing digital marketing campaigns that align with client objectives. You will work across a variety of channels, including social media, SEO, SEM, email marketing, and content creation. This role requires a blend of creativity, analytical thinking, and the ability to adapt to a fast-paced agency environment. Our client prides itself on delivering innovative solutions and fostering a collaborative culture where new ideas are welcomed and celebrated.
Key Responsibilities:
- Develop, execute, and optimize digital marketing campaigns across multiple channels (e.g., social media, search engines, email, display ads).
- Conduct keyword research and optimize website content and landing pages for SEO to improve organic search rankings.
- Manage and optimize paid advertising campaigns (PPC) on platforms like Google Ads and social media advertising.
- Create engaging and relevant content for various digital platforms, including blog posts, social media updates, and website copy.
- Manage and grow social media presence for clients, developing content calendars and engaging with online communities.
- Design and execute email marketing campaigns, including list segmentation, content creation, and performance analysis.
- Monitor and analyze digital marketing performance using tools like Google Analytics, providing regular reports and actionable insights.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with internal teams (e.g., PR, creative, account management) to ensure integrated campaign strategies.
- Assist in client presentations and communicate campaign results effectively.
Required Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 3+ years of hands-on experience in digital marketing, preferably within an agency setting.
- Proven experience with SEO, SEM (PPC), social media marketing, email marketing, and content marketing.
- Proficiency with digital marketing tools such as Google Analytics, Google Ads, Meta Ads Manager, and SEO platforms (e.g., SEMrush, Ahrefs).
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent written and verbal communication skills, with strong attention to detail.
- Creativity and ability to develop compelling marketing messages.
- Ability to manage multiple projects simultaneously and meet deadlines in a fast-paced environment.
Preferred Qualifications:
- Google Ads and Google Analytics certifications.
- Experience with marketing automation platforms.
- Basic graphic design or video editing skills.
Benefits:
- Competitive salary and performance bonuses.
- Comprehensive health, dental, and vision insurance.
- 401(k) retirement plan with company match.
- Generous paid time off and holidays.
- Opportunities for professional development and continuous learning in a rapidly evolving field.
- Creative, collaborative, and supportive agency culture.
Our client is passionate about crafting compelling narratives and driving digital success for their clients. They offer a stimulating and rewarding environment where your skills will be highly valued. If you are a motivated and versatile Digital Marketing Specialist ready to make a significant impact, they invite you to apply and join their innovative team in Columbus, Ohio, US .
View Now
5
Digital Marketing Specialist
43215 Columbus, Ohio
$60000 Annually
WhatJobs
Posted 17 days ago
Job Viewed
Job Description
Our client, a leading innovator in their respective industry, is actively seeking a highly motivated and skilled Digital Marketing Specialist to join their dynamic team in Columbus, Ohio, US . This role presents an exceptional opportunity to contribute to significant projects and advance your career within a collaborative and forward-thinking environment.
As a Digital Marketing Specialist, you will be instrumental in developing and executing comprehensive digital marketing strategies to drive brand awareness and lead generation. We are looking for an individual who is passionate about digital innovation and measurable campaign performance and possesses the ability to manage SEO, SEM, social media, and email marketing initiatives with creativity and analytical insight. Our client is committed to fostering a culture of excellence, continuous learning, and mutual support.
Key Responsibilities:
Qualifications:
What Our Client Offers:
If you are a driven professional looking to make a significant impact and grow with a reputable company, we encourage you to apply. This position is a chance to join a team that values your expertise and provides the resources you need to succeed. Embrace the challenge and become a part of a company that is shaping the future. Apply today to learn more about this exciting opportunity in Columbus, Ohio, US .
As a Digital Marketing Specialist, you will be instrumental in developing and executing comprehensive digital marketing strategies to drive brand awareness and lead generation. We are looking for an individual who is passionate about digital innovation and measurable campaign performance and possesses the ability to manage SEO, SEM, social media, and email marketing initiatives with creativity and analytical insight. Our client is committed to fostering a culture of excellence, continuous learning, and mutual support.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels (SEO, SEM, social media, email).
- Conduct keyword research and optimize website content for search engine ranking.
- Manage social media presence and create engaging content for various platforms.
- Analyze campaign performance using analytics tools and provide data-driven recommendations for optimization.
- Stay up-to-date with the latest digital marketing trends and technologies.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3+ years of experience in digital marketing, with a strong portfolio of successful campaigns.
- Proficiency with Google Analytics, Google Ads, SEO tools (e.g., SEMrush, Ahrefs), and social media platforms.
- Strong understanding of content marketing, email marketing, and lead generation strategies.
What Our Client Offers:
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- A collaborative and inclusive work environment.
- Access to cutting-edge technologies and innovative projects.
- Work-life balance initiatives.
If you are a driven professional looking to make a significant impact and grow with a reputable company, we encourage you to apply. This position is a chance to join a team that values your expertise and provides the resources you need to succeed. Embrace the challenge and become a part of a company that is shaping the future. Apply today to learn more about this exciting opportunity in Columbus, Ohio, US .
View Now
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6
Digital Marketing Specialist
43212 Columbus, Ohio
$60000 Annually
WhatJobs
Posted 17 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding e-commerce brand renowned for its innovative products, is seeking a talented and results-driven Digital Marketing Specialist to join their vibrant marketing team in Columbus, Ohio . This is an exciting opportunity for a creative and analytical individual to significantly impact the brand's online presence, drive customer engagement, and contribute directly to revenue growth. The ideal candidate will have a proven track record in developing and executing successful digital marketing campaigns across various channels.
As a Digital Marketing Specialist, you will be responsible for managing and optimizing our client's digital marketing efforts, including SEO, SEM, social media, email marketing, and content creation. You will work closely with the Marketing Manager to develop comprehensive strategies, analyze campaign performance, and identify opportunities for improvement. This role requires a blend of creative thinking, technical proficiency, and a data-driven approach to marketing. You'll be instrumental in expanding our client's digital footprint and converting online engagement into measurable business results.
Key Responsibilities:
Qualifications:
Our client offers a creative and supportive work environment where innovation is celebrated. You will have the opportunity to make a tangible impact on the company's growth and work with a passionate team. They provide competitive compensation, comprehensive benefits, and excellent opportunities for professional development. If you are a data-driven Digital Marketing Specialist ready to elevate a thriving brand, we encourage you to apply!
As a Digital Marketing Specialist, you will be responsible for managing and optimizing our client's digital marketing efforts, including SEO, SEM, social media, email marketing, and content creation. You will work closely with the Marketing Manager to develop comprehensive strategies, analyze campaign performance, and identify opportunities for improvement. This role requires a blend of creative thinking, technical proficiency, and a data-driven approach to marketing. You'll be instrumental in expanding our client's digital footprint and converting online engagement into measurable business results.
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels (e.g., Google Ads, social media platforms, email, display advertising).
- Conduct keyword research and optimize website content for search engine optimization (SEO) to improve organic rankings.
- Manage paid advertising campaigns (PPC) on platforms like Google Ads and social media, including budget management, bid optimization, and ad copy creation.
- Create, segment, and execute email marketing campaigns, analyzing performance and optimizing for open rates, click-through rates, and conversions.
- Develop engaging content for various digital platforms, including website copy, blog posts, social media updates, and marketing collateral.
- Analyze campaign performance using tools like Google Analytics, providing regular reports and actionable insights.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with the creative team to develop compelling visual assets for digital campaigns.
- Conduct A/B testing on various digital elements to optimize campaign effectiveness.
- Manage and grow the brand's social media presence across relevant platforms.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of hands-on experience in digital marketing, with a focus on SEO, SEM, and social media.
- Proven track record of successfully managing and optimizing digital advertising campaigns with measurable results.
- Strong understanding of Google Analytics, Google Ads, and social media advertising platforms.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Constant Contact).
- Excellent content creation and copywriting skills.
- Strong analytical skills and ability to interpret data to drive marketing decisions.
- Proficiency in marketing automation tools is a plus.
- Certifications in Google Ads or Google Analytics are highly desirable.
- Ability to work independently and collaboratively in a fast-paced environment.
Our client offers a creative and supportive work environment where innovation is celebrated. You will have the opportunity to make a tangible impact on the company's growth and work with a passionate team. They provide competitive compensation, comprehensive benefits, and excellent opportunities for professional development. If you are a data-driven Digital Marketing Specialist ready to elevate a thriving brand, we encourage you to apply!
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7
Digital Marketing Specialist
43215 Columbus, Ohio
$65000 Annually
WhatJobs
Posted 17 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce brand specializing in sustainable products, is looking for a creative and results-driven Digital Marketing Specialist to join their team in Columbus, Ohio, US . This role is critical in expanding our online presence, engaging our target audience, and driving conversions through various digital channels. The ideal candidate will have a strong understanding of SEO, SEM, social media marketing, and content creation.
Responsibilities:
Qualifications:
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing campaigns across various channels, including search engines, social media, email, and display networks.
- Conduct keyword research and optimize website content and landing pages for search engine optimization (SEO) to improve organic rankings.
- Manage and optimize pay-per-click (PPC) campaigns on platforms like Google Ads and Bing Ads, focusing on ROI and conversion rates.
- Create engaging and high-quality content for our website, blog, social media platforms, and email newsletters, aligning with brand voice and marketing objectives.
- Plan and execute social media strategies, including content calendars, community engagement, and performance analysis, across platforms like Instagram, Facebook, TikTok, and Pinterest.
- Analyze campaign performance using tools like Google Analytics, providing regular reports and actionable insights to optimize future efforts.
- Develop and execute email marketing campaigns, including list segmentation, A/B testing, and automation workflows.
- Monitor competitor activities and industry trends to identify new opportunities and maintain a competitive edge.
- Collaborate with the design team to create compelling visual assets for digital campaigns.
- Manage the brand's online reputation and engage with customers through digital channels.
- Stay up-to-date with the latest digital marketing technologies and best practices.
- Assist in managing the digital marketing budget effectively, ensuring optimal spend across channels.
- Conduct market research to understand consumer behavior and preferences.
- Support the development of comprehensive content strategies that align with brand objectives.
Qualifications:
- Bachelor's degree in Marketing, Communications, or a related field.
- 3-5 years of experience in digital marketing, with a proven track record of successful campaign execution.
- Strong understanding of SEO/SEM best practices and experience with tools like Google Analytics, Google Ads, SEMrush, or Ahrefs.
- Proficiency in social media management tools and content creation platforms.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Experience with email marketing platforms (e.g., Mailchimp, HubSpot, Klaviyo).
- Strong analytical skills and the ability to interpret data to make informed marketing decisions.
- Ability to work independently and as part of a collaborative team in a fast-paced environment.
- Familiarity with HTML, CSS, and content management systems (CMS) like Shopify or WordPress is a plus.
- Certifications in Google Ads or Google Analytics are highly desirable.
- Experience with influencer marketing and affiliate programs.
- Demonstrated ability to manage multiple projects and deadlines.
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8
Digital Marketing Specialist
43215 Columbus, Ohio
$60000 Annually
WhatJobs
Posted 17 days ago
Job Viewed
Job Description
Our client, a leading creative and digital agency, is actively seeking an innovative and results-driven **Digital Marketing Specialist** to join their dynamic team in **Columbus, Ohio, US**. This role is perfect for a passionate digital marketer eager to craft and execute cutting-edge online strategies that drive brand visibility, engage target audiences, and generate measurable ROI for a diverse portfolio of clients. You will be instrumental in managing various digital channels, optimizing campaigns, and leveraging data to achieve client objectives. Our client fosters a creative, fast-paced environment that encourages experimentation, continuous learning, and collaborative success.
Key Responsibilities:
Qualifications:
What We Offer:
Our client provides an inspiring work environment where creativity thrives and innovation is celebrated. This role offers a competitive salary, comprehensive benefits package, including health, dental, and vision insurance, and opportunities for continuous learning and career advancement. You will have the chance to work with a diverse range of clients and industries, expanding your expertise and making a tangible impact on their digital presence. Join a team that values collaboration, professional growth, and delivering exceptional results. If you are a passionate digital marketing expert ready for your next challenge, we encourage you to apply!
Key Responsibilities:
- Develop, implement, and manage digital marketing campaigns across various channels, including SEO, SEM (PPC), social media, email marketing, and display advertising.
- Conduct keyword research, competitive analysis, and audience segmentation to identify opportunities and optimize campaign performance.
- Manage PPC campaigns on platforms like Google Ads and Bing Ads, including keyword bidding, ad copy creation, and landing page optimization.
- Develop and execute social media strategies, manage content calendars, and engage with online communities to build brand presence and drive traffic.
- Implement SEO best practices (on-page, off-page, technical) to improve organic search rankings and website visibility.
- Create, send, and analyze email marketing campaigns, focusing on list growth, segmentation, and conversion optimization.
- Monitor and analyze website analytics (e.g., Google Analytics) to track performance, identify trends, and provide data-driven recommendations for improvement.
- Generate comprehensive performance reports for clients, highlighting key metrics, insights, and strategic next steps.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Collaborate with content creators, designers, and other marketing team members to ensure cohesive and integrated campaigns.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 3-5 years of hands-on experience in digital marketing, with a strong portfolio showcasing successful campaigns.
- Proven expertise in SEO, SEM/PPC, social media marketing, and email marketing.
- Proficiency with Google Analytics, Google Ads, social media advertising platforms (e.g., Facebook Ads Manager), and email marketing platforms.
- Strong analytical skills with the ability to interpret data, derive insights, and make data-driven decisions.
- Excellent written and verbal communication skills, with an eye for detail and compelling copywriting.
- Ability to manage multiple projects simultaneously, prioritize tasks, and meet deadlines in a fast-paced agency environment.
- Certifications in Google Ads, Google Analytics, or HubSpot are highly desirable.
- Creative thinking and a proactive approach to problem-solving.
What We Offer:
Our client provides an inspiring work environment where creativity thrives and innovation is celebrated. This role offers a competitive salary, comprehensive benefits package, including health, dental, and vision insurance, and opportunities for continuous learning and career advancement. You will have the chance to work with a diverse range of clients and industries, expanding your expertise and making a tangible impact on their digital presence. Join a team that values collaboration, professional growth, and delivering exceptional results. If you are a passionate digital marketing expert ready for your next challenge, we encourage you to apply!
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