Digital Marketing Strategy Lead

43215 Columbus, Ohio $105000 Annually WhatJobs

Posted 16 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client, a dynamic and rapidly expanding consumer goods company, is seeking a highly strategic and data-driven Digital Marketing Strategy Lead. This role is instrumental in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. Based out of our modern headquarters in **Columbus, Ohio, US**, this position offers a hybrid work arrangement, blending in-office collaboration with remote flexibility. Your responsibilities will include analyzing market trends, identifying target audiences, defining key performance indicators (KPIs), and managing campaign budgets. You will work closely with internal teams, including creative, product development, and sales, to ensure cohesive and impactful marketing initiatives. The ideal candidate will possess a strong understanding of the digital marketing landscape, analytics platforms (e.g., Google Analytics, Adobe Analytics), and marketing automation tools. Proven experience in developing and implementing successful data-driven digital marketing strategies is essential. Exceptional analytical, problem-solving, and communication skills are required, along with the ability to translate complex data into actionable insights. A passion for innovation and a keen eye for emerging digital marketing trends will be highly valued.
Responsibilities:
  • Develop and implement integrated digital marketing strategies aligned with business objectives.
  • Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
  • Oversee programmatic advertising campaigns, ensuring efficient budget allocation and ROI.
  • Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
  • Conduct market research and audience segmentation to inform strategic planning.
  • Manage digital marketing budgets and track performance against KPIs.
  • Collaborate with the creative team to develop compelling marketing collateral and content.
  • Work closely with product development and sales teams to ensure marketing efforts support business goals.
  • Stay current with emerging digital marketing technologies, trends, and best practices.
  • Manage relationships with external agencies and technology vendors as needed.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
  • Proven experience managing successful campaigns across multiple digital channels.
  • Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
  • Strong analytical skills and the ability to interpret complex data sets to drive decisions.
  • Excellent communication, presentation, and interpersonal skills.
  • Experience in the consumer goods industry is an advantage.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strategic thinking and a data-driven approach to marketing.
  • Experience with A/B testing and conversion rate optimization (CRO).
This is an exciting opportunity for a talented digital marketer to lead strategy and drive significant growth for a leading consumer brand in **Columbus, Ohio, US**.
Apply Now

Director of Digital Marketing & Brand Strategy

43215 Columbus, Ohio $150000 Annually WhatJobs

Posted 13 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client is looking for a visionary and results-oriented Director of Digital Marketing & Brand Strategy to lead their marketing efforts. This senior leadership role is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of digital marketing, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The successful candidate will have a deep understanding of the digital landscape, emerging trends, and best practices in marketing automation and analytics.

You will be instrumental in shaping the company's brand identity and ensuring consistent messaging across all platforms. This includes developing creative campaigns, managing the marketing budget effectively, and analyzing campaign performance to optimize ROI. A key part of this role involves managing a team of marketing professionals, fostering a collaborative and high-performing environment. You will also work closely with sales, product development, and other departments to ensure marketing strategies are aligned with overall business objectives.

We are seeking a strategic thinker with exceptional leadership and communication skills. A Bachelor's or Master's degree in Marketing, Business Administration, or a related field is required, along with at least 10 years of progressive marketing experience, with a minimum of 5 years in a digital marketing leadership role. Experience in B2B or B2C environments (depending on client focus) and a proven ability to develop and implement successful multi-channel marketing campaigns are essential. Proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and marketing automation platforms is a must. This is an exciting opportunity to join a growing organization in Columbus, Ohio, US and make a significant impact on its future success. Responsibilities include strategic planning, team leadership, budget management, performance analysis, and cross-functional collaboration.
Apply Now

Marketing Strategy Lead-Vice President-Marketing Acquisition

43201 Columbus, Ohio JPMorgan Chase

Posted 24 days ago

Job Viewed

Tap Again To Close

Job Description

Join our dynamic Consumer Bank Marketing Acquisition team, where your expertise will drive the development and execution of integrated marketing campaigns aimed at profitably acquiring primary bank relationships and expanding our share of wallet within the Consumer Bank.
As a Marketing Strategy Lead -Vice President on the Consumer Bank Marketing Acquisition team, you will play a pivotal role in managing acquisition marketing programs. You will have a highly cross-functional approach, requiring exceptional collaboration and communication skills. You will spearhead an acquisition program, crafting strategic campaigns, forecasting returns, analyzing performance, and identifying optimization opportunities to achieve effective results aligned with our business targets.
Job responsibilities:
+ Develop strategic marketing plans that leverage both qualitative and quantitative data to achieve measurable results.
+ Navigate a complex organizational structure, influencing partners and building consensus across various functional departments to plan and execute audience targeting, channel strategies, and creative initiatives.
+ Collaborate with analytics teams to understand performance metrics, test results, and profitability, using data-driven insights to guide marketing decisions and optimize outcomes.
+ Collaborate with field and sales teams to identify and leverage growth opportunities.
+ Identify and implement new capabilities to enhance program performance, support the launch of new initiatives, and proactively assess and address performance issues with recommended improvements.
+ Serve as a thought leader, presenting and discussing ideas to persuade, educate, and enhance understanding at all organizational levels.
+ Present strategic and performance updates to senior leadership and cross-functional stakeholders.
+ Oversee reporting processes, including forecasting, performance analysis, and test result evaluations.
Required Qualifications, capabilities, and skills:
+ 7+ years of marketing experience.
+ Extensive experience in performance marketing across both traditional and digital channels.
+ Proven expertise in managing marketing budgets, forecasts, and expected returns.
+ Ability to develop a comprehensive program roadmap and test-and-learn agenda through business case creation and project prioritization.
+ Strong collaborator and team player, recognized for leading through effective partnership.
+ Data-driven and analytical, yet also a creative problem-solver.
+ Focused on driving quantifiable business results through marketing efforts.
+ Detail-oriented with a proven ability to take initiative and manage complex tasks.
+ Excels at handling multiple initiatives simultaneously within tight deadlines.
+ Excellent written and verbal presentation skills.
+ Highly proficient in Microsoft Excel and PowerPoint.
Preferred Qualifications, capabilities and skills:
+ Experience in the financial services industry, with expertise in the affluent segment, is a plus.
+ Adaptable to continuously changing priorities.
+ Able to understand the big picture and consider impacts beyond their specific initiatives.
+ Skilled at navigating a complex organizational structure and using data to influence stakeholders and partners.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
View Now

Marketing Strategy Lead-Vice President-Marketing Acquisition

43081 Westerville, Ohio JPMorgan Chase Bank, N.A.

Posted 12 days ago

Job Viewed

Tap Again To Close

Job Description

Permanent
Join our dynamic Consumer Bank Marketing Acquisition team, where your expertise will drive the development and execution of integrated marketing campaigns aimed at profitably acquiring primary bank relationships and expanding our share of wallet within the Consumer Bank.

As a Marketing Strategy Lead -Vice President on the Consumer Bank Marketing Acquisition team, you will play a pivotal role in managing acquisition marketing programs. You will have a highly cross-functional approach, requiring exceptional collaboration and communication skills. You will spearhead an acquisition program, crafting strategic campaigns, forecasting returns, analyzing performance, and identifying optimization opportunities to achieve effective results aligned with our business targets.

Job responsibilities:

  • Develop strategic marketing plans that leverage both qualitative and quantitative data to achieve measurable results.
  • Navigate a complex organizational structure, influencing partners and building consensus across various functional departments to plan and execute audience targeting, channel strategies, and creative initiatives.
  • Collaborate with analytics teams to understand performance metrics, test results, and profitability, using data-driven insights to guide marketing decisions and optimize outcomes.
  • Collaborate with field and sales teams to identify and leverage growth opportunities.
  • Identify and implement new capabilities to enhance program performance, support the launch of new initiatives, and proactively assess and address performance issues with recommended improvements.
  • Serve as a thought leader, presenting and discussing ideas to persuade, educate, and enhance understanding at all organizational levels.
  • Present strategic and performance updates to senior leadership and cross-functional stakeholders.
  • Oversee reporting processes, including forecasting, performance analysis, and test result evaluations.

Required Qualifications, capabilities, and skills:
  • 7+ years of marketing experience.
  • Extensive experience in performance marketing across both traditional and digital channels.
  • Proven expertise in managing marketing budgets, forecasts, and expected returns.
  • Ability to develop a comprehensive program roadmap and test-and-learn agenda through business case creation and project prioritization.
  • Strong collaborator and team player, recognized for leading through effective partnership.
  • Data-driven and analytical, yet also a creative problem-solver.
  • Focused on driving quantifiable business results through marketing efforts.
  • Detail-oriented with a proven ability to take initiative and manage complex tasks.
  • Excels at handling multiple initiatives simultaneously within tight deadlines.
  • Excellent written and verbal presentation skills.
  • Highly proficient in Microsoft Excel and PowerPoint.

Preferred Qualifications, capabilities and skills:
  • Experience in the financial services industry, with expertise in the affluent segment, is a plus.
  • Adaptable to continuously changing priorities.
  • Able to understand the big picture and consider impacts beyond their specific initiatives.
  • Skilled at navigating a complex organizational structure and using data to influence stakeholders and partners.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Apply Now

Marketing Strategy Senior Associate - Business Banking

43201 Columbus, Ohio JPMorgan Chase

Posted 18 days ago

Job Viewed

Tap Again To Close

Job Description

Step into a high-visibility role where your organizational and collaborative strengths will advance Business Banking marketing strategies. Be the connector who ensures our team's efforts are aligned, informed, and ready to deliver results.
As a Senior Associate in the Business Banking Acquisitions Marketing Strategy team, you will coordinate marketing strategies and collaborate with partner teams to deliver key business objectives. You'll manage quarterly investment reviews, annual budgets, and provide regular updates on competitive strategy changes. Your work will ensure our team remains agile, informed, and aligned with business goals.
Job Responsibilities:
- Coordinate marketing strategies and connect with partner business banking teams
- Manage input and formatting of quarterly investment reviews and annual budgets
- Provide monthly updates on competitive strategy changes
- Assist with regular team communications on strategy changes, roadmaps, and weekly updates
- Track and report on deliverables to ensure timely completion
- Support development and execution of marketing campaigns targeting small business owners
- Collaborate with cross-functional partners to support business objectives
- Contribute to process improvements for enhanced quality and productivity
- Synthesize market intelligence and share insights with the team
- Prepare materials and updates for leadership and stakeholders
- Maintain organization and accuracy in all reporting and communications
Required qualifications, capabilities, and skills
- Bachelor's degree
- 4 plus years of marketing experience
- Experience coordinating cross-functional projects
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
- Analytical mindset with ability to interpret data
- Proficiency in Microsoft Excel and PowerPoint
- Demonstrated ability to build strong partnerships
- Proven initiative and results orientation
- Ability to manage multiple priorities within tight deadlines
- Comfortable with changing priorities
Preferred qualifications, capabilities, and skills
- Financial services industry experience
- Experience in direct-to-consumer or digital marketing strategy
- Skilled at developing effective marketing campaigns
- Recognized as a team player and collaborator
- Experience synthesizing complex information for various audiences
- Experience supporting business banking deposit products
- Experience with competitive market analysis
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
View Now

Marketing Strategy Senior Associate - Business Banking

43081 Westerville, Ohio JPMorgan Chase Bank, N.A.

Posted 20 days ago

Job Viewed

Tap Again To Close

Job Description

Permanent
Step into a high-visibility role where your organizational and collaborative strengths will advance Business Banking marketing strategies. Be the connector who ensures our team's efforts are aligned, informed, and ready to deliver results.

As a Senior Associate in the Business Banking Acquisitions Marketing Strategy team, you will coordinate marketing strategies and collaborate with partner teams to deliver key business objectives. You'll manage quarterly investment reviews, annual budgets, and provide regular updates on competitive strategy changes. Your work will ensure our team remains agile, informed, and aligned with business goals.

Job Responsibilities:

• Coordinate marketing strategies and connect with partner business banking teams
• Manage input and formatting of quarterly investment reviews and annual budgets
• Provide monthly updates on competitive strategy changes
• Assist with regular team communications on strategy changes, roadmaps, and weekly updates
• Track and report on deliverables to ensure timely completion
• Support development and execution of marketing campaigns targeting small business owners
• Collaborate with cross-functional partners to support business objectives
• Contribute to process improvements for enhanced quality and productivity
• Synthesize market intelligence and share insights with the team
• Prepare materials and updates for leadership and stakeholders
• Maintain organization and accuracy in all reporting and communications

Required qualifications, capabilities, and skills

• Bachelor's degree
• 4 plus years of marketing experience
• Experience coordinating cross-functional projects
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Analytical mindset with ability to interpret data
• Proficiency in Microsoft Excel and PowerPoint
• Demonstrated ability to build strong partnerships
• Proven initiative and results orientation
• Ability to manage multiple priorities within tight deadlines
• Comfortable with changing priorities

Preferred qualifications, capabilities, and skills

• Financial services industry experience
• Experience in direct-to-consumer or digital marketing strategy
• Skilled at developing effective marketing campaigns
• Recognized as a team player and collaborator
• Experience synthesizing complex information for various audiences
• Experience supporting business banking deposit products
• Experience with competitive market analysis

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Apply Now

Director of Communications & Brand Strategy

43215 Columbus, Ohio $150000 Annually WhatJobs

Posted 16 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client, a rapidly expanding organization in the consumer goods sector, is searching for an exceptional Director of Communications & Brand Strategy to lead their public relations and branding efforts. This position is fully remote, requiring a dynamic leader with a proven history of crafting compelling narratives and managing brand reputation across diverse media channels. The ideal candidate will possess a strategic mindset, outstanding communication skills, and a deep understanding of modern PR and brand management principles. You will be responsible for developing and executing comprehensive communication strategies that enhance brand visibility, foster positive public perception, and support business objectives.

Key responsibilities include overseeing all aspects of internal and external communications, including media relations, crisis communications, corporate social responsibility initiatives, and brand storytelling. You will develop key messaging, manage press releases, and cultivate strong relationships with media outlets and influencers. This role also involves collaborating closely with marketing, product development, and executive leadership to ensure brand consistency and alignment across all touchpoints. Measuring and reporting on the effectiveness of communication strategies through key performance indicators is also a critical aspect of this position.

The successful applicant will hold a Bachelor's degree in Communications, Public Relations, Marketing, or a related field, with a minimum of 10 years of progressive experience in communications and brand strategy, preferably in a leadership role. A strong track record of successfully managing corporate reputation and executing impactful communication campaigns is essential. Exceptional writing, editing, and presentation skills are required, along with proficiency in social media management and digital communication tools. This remote role offers the opportunity to work autonomously while collaborating effectively with a dispersed team, driving brand excellence from anywhere. If you are a strategic communicator ready to make a significant impact, we want to hear from you.
Apply Now
Be The First To Know

About the latest Marketing strategy Jobs in Columbus !

E-commerce Marketing Manager - Omnichannel Strategy

43210 Worthington, Ohio $85000 Annually WhatJobs

Posted 12 days ago

Job Viewed

Tap Again To Close

Job Description

full-time
Our client, a prominent consumer goods company known for its innovative product lines and strong digital presence, is seeking an experienced E-commerce Marketing Manager to lead their omnichannel strategy. This hybrid role, based in the vibrant city of Columbus, Ohio, will be responsible for driving online sales growth, enhancing customer engagement, and ensuring a cohesive brand experience across all digital and physical touchpoints. You will develop and execute comprehensive marketing campaigns, manage digital advertising budgets, and analyze performance metrics to optimize ROI and achieve key business objectives.

Key responsibilities include strategizing and implementing paid search (PPC), paid social, SEO, email marketing, and affiliate marketing initiatives. You will manage the e-commerce website's user experience, conversion rate optimization (CRO), and product catalog, working closely with web development and design teams. Collaboration with the social media team to integrate campaign efforts and drive traffic and conversions is crucial. You will also oversee promotional calendar planning, manage agency relationships, and conduct in-depth analysis of e-commerce sales data, website analytics, and customer behavior to identify trends and opportunities. The ideal candidate holds a Bachelor's degree in Marketing, Business Administration, or a related field, with a minimum of 5 years of experience in e-commerce marketing, demonstrating a strong understanding of digital marketing channels and e-commerce platforms (e.g., Shopify, Magento, BigCommerce). Proven success in managing and optimizing online advertising campaigns and improving conversion rates is essential. Excellent analytical, project management, and communication skills are required. This role requires a blend of strategic thinking and hands-on execution. While this role is hybrid, offering a flexible balance between remote work and in-office collaboration in Columbus, Ohio, US , it requires a dedicated individual committed to driving exceptional results in the ever-evolving digital marketplace.
Apply Now

Digital Marketing Intern

43201 Columbus, Ohio CAI

Posted 1 day ago

Job Viewed

Tap Again To Close

Job Description

Digital Marketing Intern
**Req number:**
R6167
**Employment type:**
Full time
**Worksite flexibility:**
Remote
**Who we are**
CAI is a global technology services firm with over 8,500 associates worldwide and a yearly revenue of $1 billion+. We have over 40 years of excellence in uniting talent and technology to power the possible for our clients, colleagues, and communities. As a privately held company, we have the freedom and focus to do what is right-whatever it takes. Our tailor-made solutions create lasting results across the public and commercial sectors, and we are trailblazers in bringing neurodiversity to the enterprise.
**Job Summary**
As Digital Marketing Intern, you will assist in executing digital marketing strategies, conducting research, and supporting data analytics activities.
**Job Description**
We are seeking a dynamic and enthusiastic **Digital Marketing Intern** , with a special focus in Digital Marketing and Analytics, to join our team. This internship provides an excellent opportunity to gain hands-on experience in various aspects of digital marketing while working closely with a team of experienced professionals. You will assist in executing digital marketing strategies, conducting research, and supporting data analytics activities. **The internship dates are June 1,** **2026** **to July 31** **2026** **.**
**This internship is a full-time opportunity requiring a commitment of** **40 hours** **per week.** **Candidates must be available during core business hours (8:30 am EST to 5:00 pm EST) for the entire 9-week duration of the program.** **Please note that all work must be performed within the United States.** **This position does not offer work authorization sponsorship now or in the future. Candidates requiring sponsorship will not be considered.**
**What** **You'll** **Do**
+ Assist in the development and execution of marketing campaigns across digital platforms
+ Collaborate with our team to utilize analytics tools to identify opportunities for web optimizations and improvements
+ Apply the fundamentals of web best practices to enhance user experience and engagement
+ Assist in optimizing search terms for our website using SEO strategies, aiming to increase visibility and traffic
+ Support efforts to increase form fills on our website through strategic content placement and optimization
+ Conduct regular audits of web content and performance metrics to ensure alignment with business goals
+ Participate in brainstorming sessions to develop innovative strategies for digital growth
+ Research industry trends and innovations in the digital marketing field to inform strategy and identify new opportunities
+ Contribute insights on emerging technologies and techniques to keep our digital strategies ahead of the curve
+ Conduct market research and analyze trends to contribute to marketing strategies
+ Assist in managing and updating the company's social media profiles and website
+ Provide administrative support to the marketing team as needed
**What** **You'll** **Need**
Required
+ Current Junior in a Bachelor's program with a major in Marketing, Business, Analytics, or related field
+ Minimum GPA of 3.5 or higher
+ Excellent verbal and written communication skills and a collaborative mindset.
+ Strong organizational skills and attention to detail
+ Self-starter with the ability to work independently
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint)
+ Familiarity with social media platforms and analytics tools like GA4
+ Creative thinking and problem-solving skills
Preferred
+ Previous internship or volunteer experience in marketing or related field is a plus
+ Familiarity with SEO and Google Analytics is a plus
**Physical Demands**  
+ Ability to safely and successfully perform the essential job functions consistent with the ADA and other federal, state, and local standards 
+ Sedentary work that involves sitting or remaining stationary most of the time with occasional need to move around the office to attend meetings, etc. 
+ Ability to conduct repetitive tasks on a computer, utilizing a mouse, keyboard, and monitor 
#DNP
**Reasonable accommodation statement**
If you require a reasonable accommodation in completing this application, interviewing, completing any pre-employment testing, or otherwise participating in the employment selection process, please direct your inquiries to or (888) 824 - 8111.
The pay range for this position is listed above. Exact compensation may vary based on several factors, including location, experience, and education. Benefit packages for this role will include medical coverage as well as 401k retirement account access. Employees in this role may also be entitled to paid sick leave and/or other paid time off as provided by applicable law.
View Now

Digital Marketing Specialist

43201 Columbus, Ohio System One

Posted 17 days ago

Job Viewed

Tap Again To Close

Job Description

Digital Marketing Specialist
**Employment Type:** Full Time
**Date Posted:** 9/29/2025
**Location:** Remote (Based in the U.S.)
**Pay Range:** Negotiable
**Job Number:** JO-
**Primary Function**
We are seeking a skilled and experienced Digital Marketing Specialist to join our team. This role will be dedicated to the development, execution, and optimization of landing pages to improve user experience and drive improvement on our key performance indicators. The ideal candidate will have a strong understanding of landing page best practices, experience with A/B testing, and proficiency in analyzing performance using tools like Adobe Analytics. The role involves project management of updates and working with internal teams.
Payrate: $90-100k
**Duties & Responsibilities**
+ Manage and execute updates and revisions to existing landing pages.
+ Collaborate with internal teams to develop new landing pages optimized for specific campaigns and target audiences.
+ Conduct A/B tests to optimize landing page elements based on current performance to improve key performance indicators.
+ Monitor and analyze landing page performance using analytical tools like Adobe Analytics and Glassbox to identify areas for improvement and report on key metrics.
+ Implement data-driven strategies to improve landing page effectiveness and overall campaign performance.
+ Communicate test results, performance insights, and recommendations to stakeholders.
+ Ensure all activities are conducted in accordance with risk and compliance policies and procedures.
**Skills & Qualifications**
+ Solid understanding of landing page best practices and conversion rate optimization (CRO) principles.
+ Hands-on experience with A/B testing methodologies and tools.
+ Proficiency in web analytics tools (e.g., Adobe Analytics, Google Analytics).
+ Proficiency in Adobe Experience Manager
+ Strong analytical, problem-solving, and communication skills.
+ Ability to collaborate effectively with cross-functional teams.
+ Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
**Education & Experience**
+ Bachelor's degree or equivalent experience.
+ 6+ years of experience in a digital marketing role with a strong focus on landing page optimization.
+ Proven experience in developing, managing, and optimizing landing pages.
**To Apply**
Use the link at the bottom of this page to apply. Make sure you are using the latest version of your browser.
**Diversity Inclusion & Customer Service Statement**
TeamPeople, a division of System One, is an organization dedicated to providing superior customer service. Outstanding customer service encompasses everything from performing the technical, creative and operational aspects of our jobs to the best of our ability, to going the extra mile to assist our customers and colleagues in any way. TeamPeople not only serves as a valued partner for our clients, but we offer eligible employees health and welfare benefits coverage options including medical, dental, vision, spending accounts, life insurance, voluntary plans, as well as participation in a 401(k) plan.
We respect, value and celebrate the unique attributes, characteristics and perspectives that make each person who they are. We also believe that bringing diverse individuals together allows us to collectively and more effectively address the issues that face our customers. It is our aim, therefore, that our partners, strategies and investments reflect these core values. TeamPeople is dedicated to providing superior customer service and is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, age, national origin, disability, family care or medical leave status, genetic information, veteran status, marital status, or any other characteristic protected by applicable federal, state, or local law.
**Global HQ**
6402 Arlington Blvd, Suite 1020
Falls Church, VA 22042
View Now
 

Nearby Locations

Other Jobs Near Me

Industry

  1. request_quote Accounting
  2. work Administrative
  3. eco Agriculture Forestry
  4. smart_toy AI & Emerging Technologies
  5. school Apprenticeships & Trainee
  6. apartment Architecture
  7. palette Arts & Entertainment
  8. directions_car Automotive
  9. flight_takeoff Aviation
  10. account_balance Banking & Finance
  11. local_florist Beauty & Wellness
  12. restaurant Catering
  13. volunteer_activism Charity & Voluntary
  14. science Chemical Engineering
  15. child_friendly Childcare
  16. foundation Civil Engineering
  17. clean_hands Cleaning & Sanitation
  18. diversity_3 Community & Social Care
  19. construction Construction
  20. brush Creative & Digital
  21. currency_bitcoin Crypto & Blockchain
  22. support_agent Customer Service & Helpdesk
  23. medical_services Dental
  24. medical_services Driving & Transport
  25. medical_services E Commerce & Social Media
  26. school Education & Teaching
  27. electrical_services Electrical Engineering
  28. bolt Energy
  29. local_mall Fmcg
  30. gavel Government & Non Profit
  31. emoji_events Graduate
  32. health_and_safety Healthcare
  33. beach_access Hospitality & Tourism
  34. groups Human Resources
  35. precision_manufacturing Industrial Engineering
  36. security Information Security
  37. handyman Installation & Maintenance
  38. policy Insurance
  39. code IT & Software
  40. gavel Legal
  41. sports_soccer Leisure & Sports
  42. inventory_2 Logistics & Warehousing
  43. supervisor_account Management
  44. supervisor_account Management Consultancy
  45. supervisor_account Manufacturing & Production
  46. campaign Marketing
  47. build Mechanical Engineering
  48. perm_media Media & PR
  49. local_hospital Medical
  50. local_hospital Military & Public Safety
  51. local_hospital Mining
  52. medical_services Nursing
  53. local_gas_station Oil & Gas
  54. biotech Pharmaceutical
  55. checklist_rtl Project Management
  56. shopping_bag Purchasing
  57. home_work Real Estate
  58. person_search Recruitment Consultancy
  59. store Retail
  60. point_of_sale Sales
  61. science Scientific Research & Development
  62. wifi Telecoms
  63. psychology Therapy
  64. pets Veterinary
View All Marketing Strategy Jobs View All Jobs in Columbus