5,550 Marketing Strategy jobs in the United States
Digital Marketing Strategy Manager
Posted 11 days ago
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Digital Marketing Strategy Lead
Posted 17 days ago
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Digital Marketing Strategy Lead
Posted 18 days ago
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Digital Marketing Strategy Lead
Posted 19 days ago
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Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
- Oversee programmatic advertising campaigns, ensuring efficient budget allocation and ROI.
- Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
- Conduct market research and audience segmentation to inform strategic planning.
- Manage digital marketing budgets and track performance against KPIs.
- Collaborate with the creative team to develop compelling marketing collateral and content.
- Work closely with product development and sales teams to ensure marketing efforts support business goals.
- Stay current with emerging digital marketing technologies, trends, and best practices.
- Manage relationships with external agencies and technology vendors as needed.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
- Proven experience managing successful campaigns across multiple digital channels.
- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
- Strong analytical skills and the ability to interpret complex data sets to drive decisions.
- Excellent communication, presentation, and interpersonal skills.
- Experience in the consumer goods industry is an advantage.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strategic thinking and a data-driven approach to marketing.
- Experience with A/B testing and conversion rate optimization (CRO).
Digital Marketing Strategy Lead
Posted 19 days ago
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Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.
A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
Digital Marketing Strategy Lead
Posted 19 days ago
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Digital Marketing Strategy Lead
Posted 19 days ago
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Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Oversee the creation of engaging and high-quality digital content across all platforms.
- Analyze campaign performance data, generate actionable insights, and provide regular reports to stakeholders.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging.
- Lead and mentor a team of digital marketing specialists.
- Stay current with the latest digital marketing tools, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic or leadership role.
- Demonstrated success in developing and executing multi-channel digital marketing campaigns.
- In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media platforms (Facebook, Instagram, LinkedIn, Twitter), email marketing automation (e.g., HubSpot, Mailchimp), and content management systems (CMS).
- Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Adobe Analytics, etc.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent project management and organizational skills.
- Outstanding written and verbal communication and presentation skills.
- Proven ability to lead and motivate a team.
- Strategic mindset with a data-driven approach to decision-making.
This role requires a blend of strategic vision and hands-on execution. The position is based in Virginia Beach, Virginia, US , with a hybrid work arrangement, allowing for a combination of in-office and remote workdays.
Director, Marketing Strategy & Account Management

Posted today
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**Be inspired** **.** **Be rewarded. Belong. At Emory Healthcare.**
At Emory Healthcare we fuel your professional journey with better benefits, valuable resources, ongoingmentorshipand leadership programs for all types of jobs, and a supportive environment that enables you to reach new heights in your career and be what you want to be. We provide:
+ Comprehensive health benefits that start day 1
+ Student Loan Repayment Assistance & Reimbursement Programs
+ Family-focused benefits
+ Wellness incentives
+ Ongoing mentorship, _development,_ and leadership programs
+ And more
**Work Location:** Atlanta, GA
**Description**
**Overview**
Be inspired. Be rewarded. Belong at Emory Healthcare. At Emory Healthcare, we fuel your professional journey with better benefits, valuable resources, ongoing mentorship, and leadership programs for all types of jobs.
We provide a supportive environment that enables you to reach new heights in your career and be what you want to be.
We offer:
+ Comprehensive health benefits that start day 1
+ Student Loan Repayment Assistance & Reimbursement Programs
+ Family-focused benefits
+ Wellness incentives
+ Ongoing mentorship, development, and leadership programs and more Description
The Director of Marketing Strategy & Account Management is a key member of the Integrated Marketing and Demand Generation team.
This role is responsible for leading the strategic marketing planning process across service lines, hospitals, programs and institutional priorities at Emory Healthcare.
Reporting to the Vice President of Integrated Marketing and Demand Generation, this leader will direct a team of Marketing Account Managers and Marketing Account Coordinators, serving as a marketing partner and internal consultant to clinical and business stakeholders.
The Director will drive the development and execution of integrated, data-informed marketing plans that focus on patient acquisition, retention, and loyalty.
This individual must be a strategic thinker and cross-functional collaborator with deep health care marketing expertise and a strong understanding of how to manage and activate customer journeys across B2C and B2B segments.
**Key Responsibilities:**
**1) Strategic Marketing Leadership:**
+ Lead the development and execution of strategic, integrated marketing plans for service lines, hospitals, programs and enterprise-level initiatives.
+ Align marketing strategies with Emory Healthcare's business goals, mission, and brand promise.
+ Develop and apply audience segmentation, personas, and journey mapping to guide content, messaging, and campaign development.
+ Champion customer-first marketing strategies that drive measurable growth across the full patient funnel.
**2) Account Management Oversight:**
+ Manage a team of Marketing Account Managers and Senior Marketing Account Managers, ensuring consistent delivery of high-impact strategies across departments and service lines.
+ Serve as the strategic point of contact for clinical, operational, and administrative stakeholders, offering marketing counsel and partnership.
+ Ensure cross-functional integration with creative, digital, analytics, and communications teams to support execution of campaigns.
**3) Campaign Execution & Optimization:**
+ Partner with content, digital, and performance marketing teams to guide development and optimization of campaigns across digital, print, experiential, and traditional media.
+ Support business development and referral marketing initiatives through targeted B2B campaigns aimed at physicians, employers, and third-party partners.
+ Ensure brand consistency across all marketing initiatives and channels.
**4) Data & Analytics Integration:**
+ Utilize insights from internal analytics teams and external market research to inform marketing strategies and assess ROI.
+ Monitor key performance indicators (KPIs), marketing funnel performance, and campaign impacty adjusting plans based on results and business needs.
+ Collaborate with CRM, operations, and digital marketing teams to enhance lead management and nurture strategies.
**5) Team Leadership & Development:**
+ Coach, mentor, and develop team members through continuous feedback, goal setting, and performance reviews.
+ Create a collaborative and high-performance culture that emphasizes accountability, innovation, and cross-functional teamwork.
+ Lead by example as a strategic thinker and solution-oriented leader with a passion for advancing health care marketing.
**6) Collaboration & Integration:**
+ Partner with counterparts across the Marketing, Communications, and Community Engagement teams to ensure alignment and resource sharing.
+ Liaise with stakeholders across the enterprise to ensure business alignment and successful execution of marketing strategies.
+ Coordinate closely with the VP and other marketing directors on budget planning, resource allocation, and strategic priorities.
**Minimum Qualifications:**
**1) Experience:**
+ 10+ years of experience in marketing, strategy, or related fields, with at least 5 years in a leadership role.
+ Experience leading cross-functional marketing initiatives and working directly with clinical or health care business stakeholders.
+ Demonstrated success in planning and executing integrated marketing strategies across digital and traditional channels.
**2) Skills:**
+ Strong leadership and people management skills with experience developing and inspiring a team.
+ Strategic mindset with ability to translate business objectives into effective marketing strategies.
+ Excellent communication, presentation, relationship-building, and customer service skills.
+ Expertise in audience segmentation, persona development, journey mapping, and campaign measurement.
+ Ability to manage multiple projects and stakeholders in a fast-paced environment.
**3) Education:**
+ Bachelors degree in Marketing, Business, Health Care Administration, or a related field required.
+ Masters degree or MBA preferred.
**4) Tools & Technologies:**
+ Experience with CRM systems, marketing automation tools, analytics dashboards, and project management platforms.
+ Experience with tools such as Salesforce Marketing Cloud, Tableau, Google Analytics, or equivalent is a plus.
**Preferred Qualifications:**
+ Background in health care, academic medical center or large health systems.
+ Experience working within a matrixed organization with complex stakeholder environments.
Why Join Us? Emory Healthcare is committed to fostering a culture of inclusivity, innovation, and personal growth. As a member of our team, you'll have the opportunity to shape the future of digital design while developing your career within a supportive and growth-oriented environment.
We offer a flexible work culture, professional development opportunities, and a strong benefits package to support your well-being and career goals.
**Additional Details**
Emory is an equal opportunity employer, and qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, protected veteran status or other characteristics protected by state or federal law.
Emory Healthcare is committed to providing reasonable accommodations to qualified individuals with disabilities upon request. Please contact Emory Healthcare's Human Resources at . Please note that one week's advance notice is preferred.
**Connect With Us!**
Connect with us for general consideration!
**Division** _Emory Healthcare Inc._
**Campus Location** _Atlanta, GA, 30345_
**Campus Location** _US-GA-Atlanta_
**Department** _EHI Marketing_
**Job Type** _Regular Full-Time_
**Job Number** _ _
**Job Category** _Business Operations_
**Schedule** _8a-4:30p_
**Standard Hours** _40 Hours_
**Hourly Minimum** _USD $0.00/Hr._
**Hourly Midpoint** _USD $0.00/Hr._
Emory Healthcare is an Equal Employment Opportunity employer committed to providing equal opportunity in all of its employment practices and decisions. Emory Healthcare prohibits discrimination, harassment, and retaliation in employment based on race, color, religion, national origin, sex, sexual orientation, gender identity or expression, pregnancy, age (40 and over), disability, citizenship, genetic information, service in the uniformed services, veteran status or any other classification protected by applicable federal, state, or local law.
Head of Digital Marketing Strategy
Posted today
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Key Responsibilities:
- Develop and implement a cutting-edge, multi-channel digital marketing strategy.
- Oversee all aspects of digital marketing operations, including SEO, SEM, social media, content, email, and paid advertising.
- Set and track KPIs to measure campaign performance and ROI.
- Manage and optimize the digital marketing budget.
- Lead, mentor, and inspire a remote team of marketing specialists.
- Analyze market trends and competitor activities to identify opportunities.
- Collaborate with cross-functional teams to ensure marketing alignment.
- Drive customer acquisition, engagement, and retention through data-driven strategies.
- Stay current with emerging digital marketing technologies and best practices.
- Report on marketing performance to executive leadership.