4,985 Marketing Technologies jobs in the United States

Pioneering trusted medical solutions to improve the lives we touch: Convatec is a global medical products and technologies company, focused on solutions for the management of chronic conditions, with leading positions in Advanced Wound Care, Ostomy Care, Continence Care, and Infusion Care. With more than 10,000 colleagues, we provide our products and services in around 90 countries, united by a promise to be forever caring. Our solutions provide a range of benefits, from infection prevention and protection of at-risk skin, to improved patient outcomes and reduced care costs. Convatec's revenues in 2024 were over $2 billion. The company is a constituent of the FTSE 100 Index (LSE:CTEC). To learn more please visit the Role:**
This role is responsible for developing sales tools that highlight the economic and clinical value proposition of Ostomy Care and Flexi-Seal value prop
+ Create sales tools that enable the Ostomy/FMS sales team members to sell the value of our offering.
+ Synthesize and simplify marketing programs and product launch assets so that they are easily understood and used by our sales reps around the world.
+ Train our marketing/sales team* globally on when and how to use the marketing assets created align to Convatec sales process to improve sales win rates by effectively communicating the value of our offerings.
Responsibilities broken down by time spent:
+ 25%: Create sales tools that enable the Ostomy/FMS sales team members to sell the value of our offering.
+ 20%: Train our marketing/sales team* globally on when and how to use the marketing assets created aligned to Convatec sales process to improve sales win rates, by effectively communicating the value of our offerings.
+ 10%: Synthesize and simplify marketing programs and product launch assets so that they are easily understood and used by our sales reps around the world.
+ 10%: Coordinates and packages marketing assets across the team in way that is consistent and easy for sales team member to find and use - product launch, campaigns, clinical selling tools
+ 10%: Manages Showpad sales tool repository. Run reports regarding utilization and shares these insights with the marketing team.
+ 20%: Builds and populates sales tool templates with tips and tricks designed to simplify and align marketing output to the Convatec sales process framework.
+ 5%: Proactively publishes a monthly update to all global and local marketing team of new sales tools /marketing assets available for use with tips and tricks
**Key responsibilities and authority**
+ Train our marketing/sales team* globally on when and how to use the marketing assets created to align to Convatec sales process to improve sales win rates, by effectively communicating the value of our offerings.
+ Works closely with SFE to ensure that our value proposition is a key part of Convatec sales process training.
+ Create sales tools that enable the Ostomy/FMS sales team members to sell the value of our offering.
+ Synthesize and simplify marketing programs and product launch assets so that they are easily understood and used by our sales reps around the world.
+ Works closely with all members of the global marketing team. This important role is the central hub to coordinate the development, communication and training of how to use marketing generated sales tools for regional sales teams around the globe.
+ Create tools kits for our sales organization. Clearly aligned to the Convatec sales process. The intent of the tool kits is to provide a consistent and easy way for our sales teams to digest and use the marketing assets created.
+ The role requires a strong eye for detail, the ability to work independently, excellent project management and communication skills and the ability to collaborate with marketing and sales personnel. Sales experience is highly desirable.
+ You will understand the stages of the Convatec selling process and be able to train sales team members on when and how to use the sales tools provided.
**Key requirements**
+ Ability to create sales tools and sales tool packages that help our local marketing and sales team clearly communicate the value of our Convatec ostomy solutions' value.
+ Coordinate with sales and marketing to ensure sales tools, marketing collateral and training content are easy to find and use.
+ Package multiple marketing assets so that it is easy to understand how to use the assets together. To include writing a 'tips and trick' summary tool on when and how to use the sales tool packages to advance the sales process.
+ Responsible to ensure Showpad, the sales tool online repository, has the most recent content and tools.
+ Runs Showpad analytical reports to analyze sales tool usage and proactively communicates insights to the marketing team members.
+ Creates sales tool content working closely with other marketing team members.
+ Communicates when new sales packages are available. May also train marketing/sales team* members on where to find tools.
+ Align sales tools to the Convatec sales process.
+ Proactively seek feedback from marketing and sales team members to continuously improve the quality and effectiveness of the Ostomy/FMS sales teams created.
**Qualifications/Education**
+ Bachelor's degree required.
+ 2 to 5 years' sales and/or marketing experience, strong preference for sales rep experience in a medical device company.
+ Understand a sales process and how to align sales tools to advance it.
+ Ability to train sales team members on when and how to use sales tools created.
+ Possess advanced Microsoft office product knowledge -Excel, Word, PowerPoint, and Outlook
+ Be proficient in Adobe Creative Suite (e.g., Photoshop, Illustrator, InDesign, Acrobat, etc.)
+ Demonstrate adaptability - Maintain effectiveness in varying environments, tasks, and responsibilities, or with various types of people.
+ Multi-task effectively and enjoy working in a fast-paced environment.
+ Plan and organize - establish a course of action to accomplish goals and evaluates results, develop schedules and task/people assignments, orchestrate multiple activities at once to accomplish goals, use resources effectively and efficiently.
+ Manage time - use time effectively and efficiently, can attend to a broader range of activities simultaneously.
+ Communicate effectively in writing and orally - be able to speak and write clearly and concisely, get messages across that have the desired effect.
+ Pay attention to detail - be thorough in accomplishing a task with concern for all the areas involved, no matter how small, and not overlook what needs to be done - be depended upon to do each task accurately and completely.
+ Collaborative, team player with a focus on continuous improvement
**Examples**
+ OC/FMS Global Marketing will shift from doing work by request to partnering with our stakeholders to shared growth objectives. There is change management with global marketing team and its global stakeholders required to evolve the global marketing team from a service bureau to a global demand generation engine.
+ Specifically, sales effectiveness and clinical marketing are just being build ostomy care and need to continue to evolve to deliver value, scale to business needs and impact globally
**Principal Contacts**
**Internal**
Sales Effectiveness Center of Excellence, Sales, Marketing and IT: To create sales tools and programs that enable our sales teams to sell the value of our full OC/FMS offering.
**External**
HCP and consumers: To understand the market problems our solutions solve, to uniquely different OC/FMS offering
**Geographical scope:** global
**Travel Requirements**
The position may involve travel up to 25% of the time, mostly within North America and Europe to participate in local sales/team meetings and conferences. Travel will be scheduled with reasonable notice. Most trips will include overnight travel.
**Languages**
+ Speaking: Yes English*
+ Writing/Reading: Yes English*
*additional languages are nice to have Italian, French, Portuguese, Spanish, German, and/or Polish.
**Working conditions**
Remote or hybrid working - 2 to 3 number of days per week in the office driven by business requirements as Convatec has a flexible approach to office working **. Preference for proximity near the Lexington, MA or Paddington, London, UK offices**
**Special factors**
None
**Regional/BU differences**
In some markets, the sales team may be trained directly by the Global Marketing Expert - Sales tools, while in other markets, local marketing peers are trained (train-the-trainer) to ensure that our value props and key messages are communicated in a way that is tailored to the market and local language.
**Ready to join us?**
At Convatec, we're pioneering trusted medical solutions to improve the lives we touch. If you're ready to make a real impact, apply today and help us bring our Forever Caring promise to life.
#LI-Remote
#LI-KM1
**Beware of scams online or from individuals claiming to represent Convatec**
A formal recruitment process is required for all our opportunities prior to any offer of employment. This will include an interview confirmed by an official Convatec email address.
If you receive a suspicious approach over social media, text message, email or phone call about recruitment at Convatec, do not disclose any personal information or pay any fees whatsoever. If you're unsure, please contact us at .
**Equal opportunities**
Convatec provides equal employment opportunities for all current employees and applicants for employment. This policy means that no one will be discriminated against because of race, religion, creed, color, national origin, nationality, citizenship, ancestry, sex, age, marital status, physical or mental disability, affectional or sexual orientation, gender identity, military or veteran status, genetic predisposing characteristics or any other basis prohibited by law.
**Notice to Agency and Search Firm Representatives**
Convatec is not accepting unsolicited resumes from agencies and/or search firms for this job posting. Resumes submitted to any Convatec employee by a third party agency and/or search firm without a valid written and signed search agreement, will become the sole property of Convatec. No fee will be paid if a candidate is hired for this position as a result of an unsolicited agency or search firm referral. Thank you.
**Already a Convatec employee?**
**If you are an active employee at Convatec, please do not apply here. Go to the Career Worklet on your Workday home page and View "Convatec Internal Career Site - Find Jobs". Thank you!**

The Amherst Group's companies are comprised of leading real estate investment and advisory firms with a mission to transform the way real estate is owned, financed and managed. Amherst leverages its proprietary data, analytics, technology, and decades of experience to seek solutions for a fragmented, slow-to-evolve real estate ecosystem and to materially improve the experience for residents, buyers, sellers, communities, and investors. Today Amherst has over 1000 employees and $14.1 billion in assets under management.

Over the past decade, Amherst has scaled its platform to become one of the largest operators of single-family assets and has acquired, renovated, and leased more than 46,000 homes across 32 markets in the U.S. The firm delivers customized, stabilized cash-flowing portfolios of assets to its investors, wrapped in all the ongoing services required to manage, own, and finance the asset including property management, portfolio management, and a full capital markets team. In addition to its single-family rental platform, Amherst’s debt business pursues two distinct credit strategies in mortgage-backed securities and commercial real estate lending. Over its 25-year history, Amherst has developed a deep bench of research and technology talent, and leverages data and analytics at every stage in the asset lifecycle to improve operations and preserve long-term value for our investors and the more than 188,000 residents the firm has served.

Amherst is seeking a Marketing Automation Lead to design, execute, and optimize automated marketing programs across email, mobile, and onsite channels via Marketing Cloud Engagement. This role will own the end-to-end management of marketing automation systems, ensuring that campaigns are personalized, data-driven, and scalable—nurturing prospects and residents from lead generation through renewal.

We’re looking for a hands-on leader with a growth mindset—curious, proactive, and results-oriented—who thrives at the intersection of technology, data, and customer experience.

Key Responsibilities

Marketing Automation Strategy

• Define and lead the strategy for automation programs that onboard, nurture, convert, and drive resident loyalty/advocacy.
• Partner with Growth Marketing and internal stakeholders to translate business requirements into actionable journeys and automations

Audience Management & Segmentation

• Oversee audience segmentation strategies using lifecycle stage, behavioral signals, and geographic insights.
• Partner with Brand Marketing to customize creative and messaging for segment-specific campaigns that drive measurable action.

Testing, Reporting & Technical Execution

• Manage A/B and multivariate testing to optimize engagement, conversion, and deliverability.
• Ensure rigorous QA for email rendering, deliverability, and automation workflows.
• Own reporting on campaign and journey performance, providing insights and recommendations for continuous improvement.
• Maintain compliance with CAN-SPAM, GDPR, and opt-in regulations; enforce list hygiene best practices.

Qualifications

• Strong understanding of lifecycle marketing, personalization, and customer journey orchestration.
• Strong proficiency in AMPSCRIPT and SQL
• Expert in email deliverability, segmentation, and testing methodologies.
• Strong analytical skills with experience in campaign reporting, dashboards, and KPIs.
• Ability to work cross-functionally and translate business goals into automation strategies.
• Knowledge of HTML/CSS for email and experience with CRM/data integrations preferred.
• Experience with MJML is a plus
• 5+ years of hands-on experience in Salesforce Marketing Cloud

**We are Generac, a leading energy technology company committed to powering a smarter world.**
Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As a Marketing Automation Specialist, you will be responsible for creating and optimizing marketing automation journeys to drive engagement, conversion, and customer retention. You will be executing email campaigns, lead nurturing programs, and customer retention initiatives across various channels and business groups. Experience in email marketing and data automation coupled with attention to detail and commitment to achieving measurable results will make you a great fit for this role.
**Major Responsibilities**
**Campaign Planning and Execution**
Plan and execute Salesforce Marketing Cloud communication sequencing and orchestration by designing and implementing end-to-end marketing automation campaigns, including email marketing, lead nurturing, customer journeys, dynamic content, and personalized experiences.
**Data Management and Segmentation**
Utilize Salesforce Marketing Cloud to manage customer data and segment audiences effectively.
**Customer Journey Mapping**
Analyze customer behavior and touchpoints to create comprehensive customer journey maps, ensuring a seamless and personalized experience across all interactions.
**A/B Testing and Optimization**
Execute continuous testing and optimization of campaign elements, such as subject lines, content, CTAs, and timing, to enhance engagement and conversion rates, and for quality assurance.
**Reporting and Analysis**
Generate regular reports on marketing performance metrics and campaign results, providing insights to key stakeholders and making data-driven recommendations for improvement.
**Compliance and Best Practices**
Stay up-to-date with industry trends, best practices, and regulations related to marketing automation and email marketing to deliver cutting-edge campaigns.
**Minimum Requirements**
+ Bachelor's Degree in Business, Marketing, Communications, related degree or equivalent experience
+ 2+ years email marketing or marketing automation experience.
+ Experience with email campaign planning and execution, including html modification and audience segmentation.
+ Experience with major marketing automation platforms, such as Salesforce Marketing Cloud, Marketo, etc.
**Knowledge, Skills, Abilities**
+ Analytical skills and attention to detail.
+ Ability to communicate and collaborate across departments to drive continual performance.
+ Project management skills with the ability to handle multiple campaigns simultaneously.
+ Ability to analyze campaign performance and conduct meaningful A/B tests.
+ In-depth knowledge of email platforms like Salesforce Marketing Cloud.
+ Database mindset and ability to segment audiences using SQL and filtering.
**Preferred Requirements**
+ Certifications in Salesforce Marketing Cloud, such as Marketing Cloud Email Specialist.
+ In-depth knowledge of Salesforce Marketing Cloud features, including Journey Builder/Engagement Studio, Email Studio, Automation Studio, and Audience Builder.
**Knowledge, Skills, Abilities**
+ Proficiency in HTML, SQL Query and AMPscript
**Physical Demands** : While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion the incumbent may be required to stoop, bend or reach above the shoulders. The employee must occasionally lift up to 25 - 50 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting, close vision and ability to adjust focus. Occasional travel.
_"We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law."_
Over the 60 plus years of Generac's history, we've been dedicated to energy innovation. From creating the home standby generator market category, to our current evolution into an energy technology solutions company, we continue to push new boundaries.
As one of the leaders and largest suppliers of power generation equipment and technology, the work we do touches millions of lives. Employees at Generac are encouraged to be innovative and are valued as an integral part of our global team. Our challenging goals develop knowledgeable employees dedicated to helping continue Generac's success. Generac provides individuals the opportunity to work in a fast-paced agile work environment where their work makes a difference in people's lives and their own.

Description
Marketing Automation Manager
Position Summary
The Marketing Automation Manager is responsible for developing, executing, and optimizing automated marketing campaigns that drive engagement, nurture leads, and support revenue goals. This role requires a balance of strategic thinking and hands-on technical expertise within marketing automation platforms such as HubSpot, Marketo, Pardot, or Eloqua. The ideal candidate will have a strong analytical mindset, a deep understanding of the buyer journey, and the ability to align automation initiatives with broader marketing and sales objectives.
Key Responsibilities
+ Design, implement, and manage automated marketing workflows, email campaigns, and lead nurturing programs.
+ Maintain and optimize marketing automation platforms and ensure integration with CRM systems (e.g., Salesforce).
+ Develop audience segmentation strategies and personalize campaign content to maximize engagement and conversion.
+ Collaborate with content, digital, and sales teams to align campaigns with overall business goals.
+ Track and analyze campaign performance metrics (CTR, conversion rate, lead scoring, etc.) to inform continuous improvement.
+ Ensure data hygiene and compliance with data privacy laws (GDPR, CAN-SPAM, etc.).
+ Support lead management processes, including scoring, routing, and reporting.
+ Test and iterate on workflows, messaging, and timing to improve automation effectiveness.
+ Train team members and stakeholders on marketing automation best practices.
Requirements
Qualifications
+ Bachelor's degree in Marketing, Communications, Business, or related field.
+ 3-5+ years of experience managing marketing automation systems (HubSpot, Marketo, Pardot, etc.).
+ Proficiency in CRM systems and integrations (e.g., Salesforce).
+ Strong understanding of lead nurturing, lifecycle marketing, and email deliverability.
+ Analytical mindset with experience using data to measure and improve campaign performance.
+ Excellent communication, project management, and organizational skills.
+ Basic knowledge of HTML/CSS and comfort troubleshooting email templates (preferred).
+ Marketing automation certification (e.g., HubSpot, Marketo Certified Expert) is a plus.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Description We are looking for a dedicated Marketing Automation Specialist to join our team on a long-term contract basis. This hybrid role in Minneapolis, Minnesota, offers the opportunity to create and manage impactful marketing automation campaigns using HubSpot. The ideal candidate will combine technical proficiency with creative problem-solving to drive lead engagement and business growth.
Responsibilities:
- Manage and optimize HubSpot workflows, including lead scoring, segmentation, and automated campaigns.
- Collaborate with sales and marketing teams to develop strategies that support lead generation and pipeline goals.
- Create and maintain dashboards and reports to monitor campaign effectiveness and key performance metrics.
- Conduct A/B testing to improve engagement rates and conversion outcomes.
- Ensure seamless integration between HubSpot and other systems, such as Salesforce, to enhance data accuracy and efficiency.
- Develop compelling email marketing campaigns, including copywriting and audience targeting.
- Leverage tools like Google Ads and Google Analytics to bolster digital marketing efforts.
- Stay updated on industry trends and emerging technologies to refine marketing automation strategies.
- Provide training and support to team members on HubSpot functionalities and best practices. Requirements - At least 3 years of experience managing marketing automation platforms, particularly HubSpot.
- Proven ability to execute email marketing campaigns and create engaging content.
- Familiarity with tools such as Google Ads, Google Analytics, and Google AdWords.
- Strong analytical skills to interpret data and develop actionable insights.
- Experience with CRM integrations, especially Salesforce and HubSpot.
- Excellent communication and collaboration skills to work effectively across teams.
- HubSpot certifications in Inbound Marketing or Marketing Software are a plus.
- Knowledge of digital marketing strategies and techniques, including SEO and PPC campaigns. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Our client is seeking a meticulous and technically skilled Marketing Automation Specialist to join their growing marketing department. This role is essential for optimizing our marketing technology stack and ensuring the efficient execution of campaigns. You will be responsible for managing, developing, and implementing automated marketing workflows, nurturing campaigns, and lead scoring models within our marketing automation platform. The ideal candidate possesses a strong understanding of marketing principles, a passion for data analysis, and hands-on experience with a leading marketing automation system. This is an in-office position designed for close collaboration with the marketing and sales teams.

Responsibilities:

• Administer and optimize the marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Design, build, and maintain automated marketing workflows and lead nurturing programs.
• Develop and implement lead scoring models to identify high-potential leads.
• Create and manage email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Ensure data integrity and hygiene within the marketing automation system and CRM.
• Collaborate with content and demand generation teams to develop campaign assets and messaging.
• Track, analyze, and report on campaign performance, providing insights for optimization.
• Assist in the integration of marketing automation tools with other marketing and sales technologies.
• Stay current with marketing automation best practices and emerging trends.
• Troubleshoot and resolve any issues related to campaign execution or platform functionality.
• Support the sales team with timely and qualified lead delivery.

Qualifications:

• Bachelor's degree in Marketing, Communications, Information Technology, or a related field.
• 2+ years of hands-on experience with marketing automation platforms.
• Proficiency in one or more leading marketing automation tools (e.g., HubSpot, Marketo, Pardot).
• Familiarity with CRM systems (e.g., Salesforce).
• Strong understanding of email marketing best practices, lead nurturing, and segmentation.
• Excellent analytical skills with the ability to interpret data and generate actionable insights.
• Detail-oriented with strong organizational and project management skills.
• Effective communication and collaboration abilities.
• Basic HTML/CSS knowledge for email template design is a plus.
• Experience with A/B testing and campaign optimization techniques.

This role is based in **Virginia Beach, Virginia, US**, and requires full-time, on-site attendance. Join a dedicated team focused on leveraging technology to drive marketing success.

Our client is seeking a detail-oriented and analytical Marketing Automation Specialist to optimize their lead generation and customer engagement strategies. This is a fully remote position. You will be responsible for managing and executing campaigns within their marketing automation platform, ensuring seamless integration with their CRM and other marketing tools. The ideal candidate will possess a strong understanding of marketing automation best practices, campaign workflows, and data segmentation. Key responsibilities include designing, building, and deploying email marketing campaigns, nurturing workflows, landing pages, and forms. You will analyze campaign performance data, identify areas for improvement, and implement A/B tests to enhance engagement and conversion rates. Collaboration with the marketing content team to develop compelling campaign assets is crucial. Proficiency with leading marketing automation platforms (e.g., HubSpot, Marketo, Pardot) and a solid understanding of CRM systems (e.g., Salesforce) are essential. The ability to translate marketing objectives into effective automated processes and to clearly communicate results to stakeholders is vital for this remote role. You will play a key role in driving marketing efficiency and supporting sales enablement through intelligent automation.

Key Responsibilities:

• Manage and execute marketing automation campaigns across various channels.
• Design, build, and deploy email marketing campaigns, lead nurturing workflows, landing pages, and forms.
• Segment customer databases for targeted marketing efforts.
• Monitor and analyze campaign performance, providing insights and recommendations for optimization.
• Conduct A/B testing on various campaign elements to improve engagement and conversion rates.
• Ensure data integrity and accuracy within the marketing automation platform and CRM.
• Collaborate with marketing and sales teams to align automation strategies with business goals.
• Develop and maintain documentation for marketing automation processes and workflows.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
• Troubleshoot and resolve any issues related to campaign execution or platform functionality.
• Assist in the integration and maintenance of marketing technology stack.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• 3+ years of hands-on experience with marketing automation platforms (e.g., HubSpot, Marketo, Pardot).
• Proficiency in CRM systems (e.g., Salesforce).
• Strong understanding of email marketing best practices, lead nurturing, and segmentation.
• Excellent analytical skills with the ability to interpret data and derive actionable insights.
• Proficiency in HTML and CSS for email and landing page development is a plus.
• Strong project management and organizational skills.
• Excellent written and verbal communication skills.
• Ability to work independently and manage time effectively in a remote environment.

Our client is looking for a highly analytical and technically skilled Marketing Automation Specialist to join their growing marketing team in Raleigh, North Carolina, US . This role is critical in optimizing our marketing campaigns and nurturing leads through the sales funnel. You will be responsible for managing, implementing, and optimizing marketing automation platforms, creating targeted campaigns, and analyzing performance data to drive continuous improvement. The ideal candidate has a strong understanding of marketing principles combined with a robust technical aptitude for marketing technology.

Responsibilities:

• Manage and maintain the company's marketing automation platform (e.g., HubSpot, Marketo, Pardot).
• Design, build, and execute automated marketing campaigns, including email workflows, lead scoring, and segmentation.
• Develop landing pages and forms within the marketing automation system.
• Ensure data integrity and hygiene within the marketing automation platform.
• Collaborate with the content and demand generation teams to align automation efforts with campaign goals.
• Monitor campaign performance, analyze key metrics (e.g., open rates, click-through rates, conversion rates), and provide actionable insights.
• Implement A/B testing for emails, landing pages, and workflows to optimize engagement and conversions.
• Assist in the integration of marketing automation with other marketing and sales tools (e.g., CRM).
• Develop and refine lead scoring models to identify high-quality leads.
• Create reports and dashboards to visualize campaign performance and ROI.
• Stay up-to-date with the latest trends and best practices in marketing automation and digital marketing.
• Train internal teams on the effective use of the marketing automation platform.
• Contribute to the overall demand generation strategy.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• 2-4 years of hands-on experience with a major marketing automation platform (e.g., HubSpot, Marketo, Pardot, Eloqua).
• Strong understanding of email marketing best practices, lead nurturing, and campaign management.
• Proficiency in HTML/CSS for email and landing page development is a plus.
• Experience with CRM systems (e.g., Salesforce) and understanding of data flow between systems.
• Excellent analytical skills and ability to interpret marketing data.
• Strong organizational skills and attention to detail.
• Ability to work effectively both independently and as part of a collaborative team.
• Good written and verbal communication skills.
• A proactive approach to problem-solving and process improvement.

This hybrid role offers the best of both worlds, combining collaborative office time with the flexibility of remote work, enabling you to contribute effectively to our client's marketing success.

Who We Are Looking For

Crisis24 is seeking a data-driven and detail-oriented Marketing Automation Manager to support the execution, optimization, and measurement of our marketing automation programs, email marketing initiatives, and marketing technology stack. This role bridges the gap between marketing execution and backend systems combining technical expertise in marketing automation platforms with a strong foundation in email campaign management and marketing operations best practices. You will play a key hands-on, critical role in campaign setup, driving scalable email marketing programs, maintaining data integrity across systems and ensuring flawless campaign execution to drive funnel conversions to support business revenue.

This position will be located in the Annapolis, MD office on a hybrid basis.

What You Will Work On

• Marketing Automation and Operations: Assist with scaling marketing initiatives across marketing tech platforms and optimizing marketing systems, data and reporting.
• Email Campaign Management: Manage email build, optimization and execution, ensuring accuracy and brand alignment.
• Cross-Functional Collaboration: Work closely with digital, product, content, sales, account management and business application teams to ensure marketing programs run smoothly, reach the right audiences, and deliver measurable results.

Responsibilities:

• Build, collaborate with stakeholders, and execute targeted email and nurture campaigns, newsletters, event invites to drive engagement and conversions
• Manage email lists, segmentation, testing, and email performance tracking
• Optimize email deliverability, open/click rates, and compliance with privacy laws
• Build and manage marketing workflows and trigger campaigns within our marketing automation platform, and/or across marketing technology stack
• Assist with lead scoring, segmentation, and lifecycle tracking
• Assist with ensuring accurate lead routing and integration with CRM systems
• Help maintain campaign tracking and UTM frameworks
• Assist with marketing attribution and campaign performance reporting
• Support marketing data cleanup, uploads, and process documentation
• Other duties as assigned

What You Will Bring

• Bachelor's degree in Marketing, Communications, Journalism, or a related field or equivalent experience.
• 4+ years of experience in B2B marketing, with 2+ years in a marketing automation and operations-focused role.
• Strong marketing automation and email marketing skills with attention to detail and deadlines.
• Proven expertise in platforms like Marketo, HubSpot, or Pardot, and CRM systems like Salesforce.
• Deep knowledge of email best practices, personalization strategies, and data compliance standards.
• Familiarity with leveraging AI within marketing, MQL/SQL lifecycle, and lead management frameworks.
• Experience working in cross-functional environments and collaborating with remote teams.
• Proficiency in Microsoft Office, project management tools, and HTML/CSS for email templates is a plus.

Information Security

Protect the data and systems of Crisis24 and its stakeholders by adhering to policies, reporting incidents and potential problems, completing regular training, and identifying opportunities for improvement.

Crisis24, A GardaWorld Company is dedicated to equal opportunity in employment. We are committed to a work environment that celebrates diversity. We do not discriminate against any individual based on race, color, sex, national origin, age, religion, marital or parental status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any factors protected by applicable laws.