301 Media Analytics jobs in the United States
Director, Paid Media Analytics
19725 Newark, Delaware
Sallie Mae
Posted 1 day ago
Job Viewed
Job Description
**When you join Sallie Mae, you become a champion for all students.**
We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.
We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
**What You'll Contribute**
The Director of Paid Media Analytics will lead the strategy, measurement, and optimization of all paid media campaigns that support our Student Lending line of business. This senior leader will work collaboratively with various business units to drive strategic paid media investment decisions. The candidate will leverage advanced analytics to maximize campaign effectiveness. The role requires deep expertise in digital marketing, multi-touch attribution, financial analytics, and team leadership in a highly regulated environment.
**What You'll Do**
+ Analytics and Measurement
+ Oversee the development of comprehensive measurement frameworks for paid media performance and optimization across all channels (search, social, email, direct mail, etc.).
+ Drive the transition to advanced, full-funnel measurement and attribution models to accurately quantify marketing efficiency and ROI.
+ Collaborate with data science and analytics teams to refine methodologies for measuring media's impact on customer acquisition, engagement, and lifetime value.
+ Utilize data visualization tools (e.g., Power BI) to create automated, digestible dashboards and reports for key business partners and executives.
+ Strategy and Planning
+ Serve as a strategic advisor to senior leadership, providing data-driven strategic insights and direction for paid media investments, budget allocation, and forecasting.
+ Partner with marketing, product, and finance teams to align media strategy with enterprise goals and financial forecasts.
+ Develop and oversee test-and-learn roadmaps to continually refine media channel mix, creative performance, and audience targeting.
+ Execution and Optimization
+ Collaborate with paid media channel managers and external agency partners to inform and guide day-to-day execution and optimization.
+ Leverage data insights to inform creative and landing page strategies, ensuring alignment of messaging with media objectives.
+ Maintain a current viewpoint on the evolving media landscape, emerging technologies, and channel best practices, incorporating findings into future strategies.
+ Team Leadership
+ Manage, mentor, and develop a high-performing team of paid media analytics managers and analysts.
+ Foster a culture of data-driven decision-making, innovation, and strategic thinking within the team and across the broader marketing organization.
+ Compliance and Reporting
+ Ensure all paid media strategies and data usage comply with financial regulations and data privacy laws.
+ Translate complex analysis into compelling, executive-ready presentations that communicate strategic narratives and influence senior decision-makers.
_The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role._
**What You Have**
+ Experience: 10+ years of progressive experience in marketing analytics, with a significant portion focused on paid media and attribution. Financial services or fintech experience is highly preferred.
+ Education: Bachelor's degree in a quantitative field such as Finance, Statistics, Economics, or Computer Science. An advanced degree is a plus.
+ Technical Skills:
+ Strong SQL skills for data extraction, manipulation, and analysis.
+ Experience with multi-touch attribution and familiarity with utilizing marketing mix models.
+ Hands-on experience with major digital advertising platforms (e.g., Google Ads, Meta Ads Manager), CRM platforms, and familiarity with DSPs and ad-tech.
+ Advanced proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization platforms (e.g., Power BI).
+ Leadership: 5+ years of experience managing and developing a team of analysts.
+ Communication: Excellent written and verbal communication skills, with the ability to convey complex information to a variety of stakeholders.
+ Soft Skills: Proven strategic thinking, strong problem-solving skills, and a results-driven mindset.
The Americans with Disabilities Act
_The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function._
**Feeling your best helps you do your best:**
**Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).**
+ Competitive base salaries
+ Bonus incentives
+ Generous PTO, Floating Holidays and 12 Federal Holidays observed
+ Support for financial-well-being and retirement 401k with employer match
+ Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
+ Employer paid short-term/long-term disability and basic life insurance
+ Flexible hybrid working arrangements.
+ Paid parental leave and adoption reimbursement programs
+ Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
+ Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
+ Tuition Reimbursement and Family Scholarship Programs
+ Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking _Introduce Yourself_ in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
**Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here ( **to view the U.S. Pay Transparency Policy,** **here ( **for federal job applicant notices, and** **here ( **to view the California Employee Privacy Notice.**
**Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.**
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click Click to view the U.S. Pay Transparency Policy.
We're on a mission to power confidence as students begin their unique journey. To help them plan their higher education, successfully finish, and prepare for life after school. To help them Start smart. Learn big.
Students need guidance navigating this important time in their life. They need someone who acknowledges that their education path is unique. They need a partner willing to evolve and not only meet but surpass their expectations. We're changing. Because students need a better way.
We're looking for people who are excited to drive this transformation. To break barriers and think of new ways to adapt, help, and create better experiences for students-and for each other.
This is where diverse backgrounds, beliefs, and perspectives matter. It's where you're empowered to bring your authentic self to work.
Feeling your best allows you to do your best. Our benefits take care of the whole you-from physical and mental to financial and professional. You'll get opportunities to further your education and career, support for you and your family (including your pets!), paid time off to volunteer for the things that matter to you, and more.
We're obsessed with impact and making a real difference. For us, that means putting relationships first, asking "why not?" when tackling challenges, and continuously learning new skills.
Come do more than join something, change something. For students, for future generations, for the future of education.
**What You'll Contribute**
The Director of Paid Media Analytics will lead the strategy, measurement, and optimization of all paid media campaigns that support our Student Lending line of business. This senior leader will work collaboratively with various business units to drive strategic paid media investment decisions. The candidate will leverage advanced analytics to maximize campaign effectiveness. The role requires deep expertise in digital marketing, multi-touch attribution, financial analytics, and team leadership in a highly regulated environment.
**What You'll Do**
+ Analytics and Measurement
+ Oversee the development of comprehensive measurement frameworks for paid media performance and optimization across all channels (search, social, email, direct mail, etc.).
+ Drive the transition to advanced, full-funnel measurement and attribution models to accurately quantify marketing efficiency and ROI.
+ Collaborate with data science and analytics teams to refine methodologies for measuring media's impact on customer acquisition, engagement, and lifetime value.
+ Utilize data visualization tools (e.g., Power BI) to create automated, digestible dashboards and reports for key business partners and executives.
+ Strategy and Planning
+ Serve as a strategic advisor to senior leadership, providing data-driven strategic insights and direction for paid media investments, budget allocation, and forecasting.
+ Partner with marketing, product, and finance teams to align media strategy with enterprise goals and financial forecasts.
+ Develop and oversee test-and-learn roadmaps to continually refine media channel mix, creative performance, and audience targeting.
+ Execution and Optimization
+ Collaborate with paid media channel managers and external agency partners to inform and guide day-to-day execution and optimization.
+ Leverage data insights to inform creative and landing page strategies, ensuring alignment of messaging with media objectives.
+ Maintain a current viewpoint on the evolving media landscape, emerging technologies, and channel best practices, incorporating findings into future strategies.
+ Team Leadership
+ Manage, mentor, and develop a high-performing team of paid media analytics managers and analysts.
+ Foster a culture of data-driven decision-making, innovation, and strategic thinking within the team and across the broader marketing organization.
+ Compliance and Reporting
+ Ensure all paid media strategies and data usage comply with financial regulations and data privacy laws.
+ Translate complex analysis into compelling, executive-ready presentations that communicate strategic narratives and influence senior decision-makers.
_The above information is intended to describe the general nature and level of work performed by employees assigned to this job; it is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees in this role._
**What You Have**
+ Experience: 10+ years of progressive experience in marketing analytics, with a significant portion focused on paid media and attribution. Financial services or fintech experience is highly preferred.
+ Education: Bachelor's degree in a quantitative field such as Finance, Statistics, Economics, or Computer Science. An advanced degree is a plus.
+ Technical Skills:
+ Strong SQL skills for data extraction, manipulation, and analysis.
+ Experience with multi-touch attribution and familiarity with utilizing marketing mix models.
+ Hands-on experience with major digital advertising platforms (e.g., Google Ads, Meta Ads Manager), CRM platforms, and familiarity with DSPs and ad-tech.
+ Advanced proficiency in web analytics tools (e.g., Google Analytics, Adobe Analytics) and data visualization platforms (e.g., Power BI).
+ Leadership: 5+ years of experience managing and developing a team of analysts.
+ Communication: Excellent written and verbal communication skills, with the ability to convey complex information to a variety of stakeholders.
+ Soft Skills: Proven strategic thinking, strong problem-solving skills, and a results-driven mindset.
The Americans with Disabilities Act
_The Americans with Disabilities Act of 1990 (ADA) prohibits discrimination by employers, in compensation and employment opportunities, against qualified individuals with disabilities who, with or without reasonable accommodation, can perform the "essential functions" of a job. A function may be essential for any of several reasons, including: the job exists to perform that function, the employee holding the job was hired for his/her expertise in performing the function, or only a limited number of employees are available to perform that function._
**Feeling your best helps you do your best:**
**Our benefits take care of the whole you-so you can build your work around your life (not the other way around!).**
+ Competitive base salaries
+ Bonus incentives
+ Generous PTO, Floating Holidays and 12 Federal Holidays observed
+ Support for financial-well-being and retirement 401k with employer match
+ Comprehensive medical, dental, vision, hospital indemnity, critical illness, pet insurance and more
+ Employer paid short-term/long-term disability and basic life insurance
+ Flexible hybrid working arrangements.
+ Paid parental leave and adoption reimbursement programs
+ Free access to on-site staffed fitness centers (in Delaware) and gym subsidy (for locations outside Delaware)
+ Confidential counseling support (EAP), Health Advocacy services and Wellness program with financial incentives
+ Tuition Reimbursement and Family Scholarship Programs
+ Career development and training opportunities
Not the right fit? Let us know you're interested in a future opportunity by clicking _Introduce Yourself_ in the top-right corner of the page or create an account to set up email alerts as new job postings become available that meet your interest!
**Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. Click here ( **to view the U.S. Pay Transparency Policy,** **here ( **for federal job applicant notices, and** **here ( **to view the California Employee Privacy Notice.**
**Reasonable accommodations are available for applicants with disabilities in all phases of the application and employment process. To request an accommodation please call and choose option 9. All information you provide will be kept confidential and will be used only to the extent required to provide needed reasonable accommodations.**
Sallie Mae is proud to be an equal opportunity (EEO) employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender, sexual orientation, national origin, age, genetic information, gender identity, disability, Veteran status or any other characteristic protected by federal, state or local law. If you'd like more information about your EEO rights as an applicant, please click Click to view the U.S. Pay Transparency Policy.
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0
Social Media Analytics Manager
94103, California
US Tech Solutions
Posted 1 day ago
Job Viewed
Job Description
**Job Description:**
+ The client is looking for a seasoned data and measurement expert to lead social measurement globally for the client products.
+ You will frame & translate meaty business questions into measurement, listening & optimization plans to extract actionable intelligence for the client.
+ You should know your way around social & digital data platforms, have experience in all types of digital measurement, and be excited to dig in to get things done.
+ You're a team player who brings a valuable perspective to the teams, and you are ready to define & track relevant KPIs that are tied to business outcomes.
+ You understand social data at an expert level and use your expertise to help answer many types of business & product related questions.
+ You have experience managing vendors and directing their output.
**Responsibilities:**
+ Participate in reporting for campaigns and lead it for social efforts.
+ Develop & produce regular social insights deliverables for products including determining content (informed by existing frameworks) and appropriate cadence.
+ Advise and direct agency on deliverables and owned social reporting when applicable.
+ Build, establish and maintain best-in-class social listening & analytics programs in Brandwatch and Sprinklr for both product areas.
+ Conduct audience & category analysis using data from social media + other digital and offline sources, to inform marketing & product roadmaps and set & grade OKRs.
+ Serve as a trusted thought leader at Brand Social & cross-functional teams for products on social.
+ Answer ad-hoc questions from the team with social data as needed.
**Mandatory:**
+ 5+ years of relevant experience working in social media analysis & operations for global consumer brands.
+ 4+ years of general marketing experience (preferably in digital).
+ Expert level knowledge of Brandwatch & Sprinklr.
+ Up to date w/ latest social measurement & industry trends.
+ Proven track record of ownership over social reporting for a large global brand would be a plus.
**Education:**
+ Bachelor's degree or equivalent practical experience.
**About US Tech Solutions:**
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
+ The client is looking for a seasoned data and measurement expert to lead social measurement globally for the client products.
+ You will frame & translate meaty business questions into measurement, listening & optimization plans to extract actionable intelligence for the client.
+ You should know your way around social & digital data platforms, have experience in all types of digital measurement, and be excited to dig in to get things done.
+ You're a team player who brings a valuable perspective to the teams, and you are ready to define & track relevant KPIs that are tied to business outcomes.
+ You understand social data at an expert level and use your expertise to help answer many types of business & product related questions.
+ You have experience managing vendors and directing their output.
**Responsibilities:**
+ Participate in reporting for campaigns and lead it for social efforts.
+ Develop & produce regular social insights deliverables for products including determining content (informed by existing frameworks) and appropriate cadence.
+ Advise and direct agency on deliverables and owned social reporting when applicable.
+ Build, establish and maintain best-in-class social listening & analytics programs in Brandwatch and Sprinklr for both product areas.
+ Conduct audience & category analysis using data from social media + other digital and offline sources, to inform marketing & product roadmaps and set & grade OKRs.
+ Serve as a trusted thought leader at Brand Social & cross-functional teams for products on social.
+ Answer ad-hoc questions from the team with social data as needed.
**Mandatory:**
+ 5+ years of relevant experience working in social media analysis & operations for global consumer brands.
+ 4+ years of general marketing experience (preferably in digital).
+ Expert level knowledge of Brandwatch & Sprinklr.
+ Up to date w/ latest social measurement & industry trends.
+ Proven track record of ownership over social reporting for a large global brand would be a plus.
**Education:**
+ Bachelor's degree or equivalent practical experience.
**About US Tech Solutions:**
US Tech Solutions is a global staff augmentation firm providing a wide range of talent on-demand and total workforce solutions. To know more about US Tech Solutions, please visit .
US Tech Solutions is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
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1
Sr. Analyst, Performance Media Analytics
10176 New York, New York
NBC Universal
Posted today
Job Viewed
Job Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
The Media Group at NBCU supports a powerhouse collection of consumer-first brands, including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth, and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.
NBCU's Decision Sciences Media Analytics team is seeking a Senior Analyst who blends strong analytical experience and strategic acumen to enable data-driven media optimization and insights. This role will be instrumental in analyzing media performance, providing executive-facing reporting, and delivering key insights that drive NBCUniversal Television & Streaming and Peacock success. The Sr. Analyst will partner closely with Performance Marketing to influence strategic decisions for media optimization and planning.
Key Responsibilities
+ Identify trends, patterns, and key drivers within data to inform strategic decision-making and optimize media strategies for the NBCU/Peacock business
+ Lead working discussions with Performance Media stakeholders to develop the optimized media mix, across channels, creative, and other considerations
+ Conduct ad-hoc deep dives and exploratory analyses to inform campaign planning
+ Produce recurring reporting and insights to analyze campaign performance and influence optimizations for pacing and media contributions towards business goals
+ Develop optimization strategies that maximize return from media, for conversion, platform engagement, and other KPIs
+ Maintain tracking and reporting of media contributions to business objectives and key results
+ Contribute to cross-channel measurement efforts, triangulating learnings across other techniques, including Marketing Mix Modeling, attribution, and experiments
+ Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group's Measurement approach
+ Bachelor's degree with 2+ years of experience in marketing analytics or performance media
+ Experience with Performance Media campaign optimizations, analysis, and reporting
+ Effective communicator and collaborator with strong project management and problem-solving skills.
+ Proficiency in tools like Tableau or other data visualization software
+ Ability to work independently, manage multiple projects simultaneously, and meet deadlines
+ Familiarity with, or interest in, media mix modeling (MMM), multi-touch attribution (MTA), customer journey analytics
+ Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose
Desired Characteristics:
+ Experience in a subscription or digital media business/agency
+ Experience querying large datasets with SQL, BigQuery, Databricks, or other similar data analysis tools
+ Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment
Additional Requirements:
This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website.
Salary range: $85,000 - $115,000
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
The Media Group at NBCU supports a powerhouse collection of consumer-first brands, including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth, and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.
NBCU's Decision Sciences Media Analytics team is seeking a Senior Analyst who blends strong analytical experience and strategic acumen to enable data-driven media optimization and insights. This role will be instrumental in analyzing media performance, providing executive-facing reporting, and delivering key insights that drive NBCUniversal Television & Streaming and Peacock success. The Sr. Analyst will partner closely with Performance Marketing to influence strategic decisions for media optimization and planning.
Key Responsibilities
+ Identify trends, patterns, and key drivers within data to inform strategic decision-making and optimize media strategies for the NBCU/Peacock business
+ Lead working discussions with Performance Media stakeholders to develop the optimized media mix, across channels, creative, and other considerations
+ Conduct ad-hoc deep dives and exploratory analyses to inform campaign planning
+ Produce recurring reporting and insights to analyze campaign performance and influence optimizations for pacing and media contributions towards business goals
+ Develop optimization strategies that maximize return from media, for conversion, platform engagement, and other KPIs
+ Maintain tracking and reporting of media contributions to business objectives and key results
+ Contribute to cross-channel measurement efforts, triangulating learnings across other techniques, including Marketing Mix Modeling, attribution, and experiments
+ Ensure data alignment with wider Advanced Analytics team; help standardize NBCU Media Group's Measurement approach
+ Bachelor's degree with 2+ years of experience in marketing analytics or performance media
+ Experience with Performance Media campaign optimizations, analysis, and reporting
+ Effective communicator and collaborator with strong project management and problem-solving skills.
+ Proficiency in tools like Tableau or other data visualization software
+ Ability to work independently, manage multiple projects simultaneously, and meet deadlines
+ Familiarity with, or interest in, media mix modeling (MMM), multi-touch attribution (MTA), customer journey analytics
+ Demonstrates strong sense of curiosity, accountability, and ability to execute projects of all sizes with vision & purpose
Desired Characteristics:
+ Experience in a subscription or digital media business/agency
+ Experience querying large datasets with SQL, BigQuery, Databricks, or other similar data analysis tools
+ Ability to navigate through ambiguity, collaborate effectively, and build consensus in a highly matrixed environment
Additional Requirements:
This position has been designated as hybrid, which currently requires contributing from the office a minimum of three days per week. Beginning January 5, 2026, hybrid employees will be required to work from the office a minimum of four days per week. The Company reserves the right to change in-office requirements at any time.
This position is eligible for company-sponsored benefits, including medical, dental, and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website.
Salary range: $85,000 - $115,000
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
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2
Director, Media Analytics & Customer Success
10965 Pearl River, New York
Robert Half
Posted 7 days ago
Job Viewed
Job Description
Description We are looking for an experienced Director to join our Media Analytics & Customer Success team in Pearl River, New York. In this role, you will lead strategic initiatives that drive client success by combining data-driven insights with advanced media analytics. You will collaborate with cross-functional teams to deliver impactful solutions for a diverse portfolio of clients across multiple media channels.
Responsibilities:
- Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns.
- Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders.
- Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement.
- Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights.
- Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies.
- Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results.
- Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs.
- Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives.
- Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices. Requirements - A minimum of 7 years of experience in marketing analytics, with expertise in digital media, television, and online video.
- Proven ability to provide strategic guidance to clients through measurement and testing tactics.
- Strong background in data visualization and reporting, with proficiency in tools such as Tableau and Excel.
- Exceptional communication skills, capable of translating technical data into clear insights for non-technical audiences.
- Experience in agency settings is preferred, though candidates with client or consultancy backgrounds will also be considered.
- Resourceful and adaptable, with the ability to uncover insights even when data availability is limited.
- Educational background in a statistical or analytical field is preferred; a graduate degree is highly advantageous.
- Demonstrated leadership skills, including experience managing and mentoring teams. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
Responsibilities:
- Develop and oversee the implementation of measurement frameworks, campaign data strategies, and media testing plans to optimize client campaigns.
- Act as a senior analytics lead for key accounts, translating complex performance data into actionable strategies and communicating insights to executive-level stakeholders.
- Enhance media analytics offerings by identifying links between performance metrics and variables such as touchpoints, geography, creative sequencing, and channel placement.
- Design and manage advanced reporting solutions using tools like Tableau, Datorama, and Excel to deliver clear and visually engaging campaign insights.
- Analyze diverse data sources, including first-party and third-party data, ad server logs, and market research, to uncover insights that refine marketing strategies.
- Provide leadership and mentorship to a team of analysts, setting annual goals, conducting performance reviews, and refining team structure to achieve optimal results.
- Collaborate with internal teams such as Client Services, Data Science, and Business Intelligence to identify and implement the best solutions for client needs.
- Lead client-facing discussions, offering thought leadership and strategic guidance to ensure alignment with business objectives.
- Stay updated on industry trends and innovations to continuously evolve analytics strategies and practices. Requirements - A minimum of 7 years of experience in marketing analytics, with expertise in digital media, television, and online video.
- Proven ability to provide strategic guidance to clients through measurement and testing tactics.
- Strong background in data visualization and reporting, with proficiency in tools such as Tableau and Excel.
- Exceptional communication skills, capable of translating technical data into clear insights for non-technical audiences.
- Experience in agency settings is preferred, though candidates with client or consultancy backgrounds will also be considered.
- Resourceful and adaptable, with the ability to uncover insights even when data availability is limited.
- Educational background in a statistical or analytical field is preferred; a graduate degree is highly advantageous.
- Demonstrated leadership skills, including experience managing and mentoring teams. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
View Now
3
Sr. Manager, Digital Media Analytics
19133 Philadelphia, Pennsylvania
Comcast
Posted 16 days ago
Job Viewed
Job Description
Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
**Job Summary**
Our Media Strategy and Planning team is responsible for optimizing media investment for Xfinity. Within this group, the Digital Media Analytics team operates as a shared service, delivering scalable analytic solutions and capabilities that support all lines of business. We are at the forefront of evolving advanced measurement technologies to ensure they are durable, futureproof, and privacy-compliant.
Our vision is to evolve advanced advertising capabilities that are resilient and aligned with privacy standards, while building robust targeting and measurement solutions that enhance media performance. We continuously test and evaluate new approaches to mitigate the impact of signal loss and are committed to educating, onboarding, and driving adoption of these capabilities across stakeholder groups.
We are seeking an independent, strategic, and analytical thinker who thrives in a collaborative environment and can build strong relationships with headquarters and divisional media teams, Enterprise Business Intelligence (EBI) as well as our media agency and advertising partners. The ideal candidate will be a self-starter and excellent communicator, with deep expertise in digital advertising technology, data querying and summarization, web analytics, and statistics. A proven track record of using data to shape business strategies is essential.
**Job Description**
**Core Responsibilities**
The position will be responsible to develop and scale the digital media multi-touch attribution (MTA) solution and cross channel demand and acquisition analytics, improve measurement, and develop insight to drive acquisition ROI.
+ Lead MTA strategic roadmap, performance measurement, reporting, and implementation across Residential and Comcast Business
+ Drive platform enhancements to support new channels and lines of business
+ Build actionable MMM/MTA use cases for divisional optimization
+ Partner with vendors to ensure MTA data accuracy and integrity
+ Use MTA tools for customer journey analysis and media efficiency improvements
+ Develop communication plans to share insights across teams
+ Educate stakeholders on MTA reporting and platform capabilities
+ Expand MTA adoption with media and social partners
+ Lead analytics and reporting across Paid Search, Display, Social, and Online Video
+ Optimize digital media investment through demand and audience analytics
+ Collaborate with media agencies on audience reporting
+ Support cross-channel analytics (including offline) and identify reporting gaps
+ Automate reporting for SEM, Display, Social, and OLV
+ Enhance data integration to improve performance reporting
+ Develop solutions to streamline reporting and automate data discrepancy resolution
+ Present detailed **quantitative analysis and qualitative insights** to senior leadership to inform strategic and tactical decisions
+ Leverage strong **listening, facilitation, and organizational skills** to lead cross-functional teams in a complex environment
+ Consistent exercise of **independent judgment and discretion** in matters of significance.
+ Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
+ Other duties and responsibilities as assigned.
**Minimum Requirements:**
+ Bachelor's Degree with a quantitative focus required-Statistics, Economics, Marketing or other quantitative related field. MBA & advanced degree in quantitative field preferred. The equivalent in related work experience may be substituted.
+ Analytical experience with online marketing and ecommerce space, critical understanding of online media, exposure to Off-Line Media, as well as technology a plus
+ Hands on experience cross platform data and spreadsheet skills & ability to interpret data to drive decisions
+ Expert in data analytics languages & tools, SQL, Python, R
+ Ability to think strategically and drive ideas into action, with a positive outlook and willingness to take personal initiative.
+ Ability to work autonomously and manage many projects simultaneously
+ Proven ability to collaborate with and achieve actionable results working with other teams, plus the ability to build strong relationships
+ Excellent verbal and written communication skills, including an ability to communicate complex analytic result to marketers and leaders.
**Additional Qualifications**
+ Experience with data visualization tools (Tableau, DataStudio, Alteryx, Power BI, etc)
+ Knowledge of other analytics tools a plus (Adobe Analytics, Google analytics, Google Cloud, AWS, etc)
+ Strong Excel skills necessary, including familiarity with the use of macros
+ Experience with creation and utilization of PowerPoint presentations with a strategic focus
+ Highly effective communicator, capable of delivering business-shaping insights to senior stakeholders Demonstrated expertise in communicating results from in-depth analysis to business unit leaders that will help them make strategic decisions
**Employees at all levels are expected to:**
+ Understand our Operating Principles; make them the guidelines for how you do your job.
+ Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
+ Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
+ Win as a team make big things happen by working together and being open to new ideas.
+ Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
+ Drive results and growth.
+ Support a culture of inclusion in how you work and lead.
+ Do what's right for each other, our customers, investors and our communities.
**Disclaimer:**
+ This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
**Skills:**
Business Strategies; Media Analytics; Collaboration; Data Analytics; Analytics
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary ( on our careers site for more details.
**Education**
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
**Relevant Work Experience**
5-7 Years
**Job Family Group:** Marketing
**Job Summary**
Our Media Strategy and Planning team is responsible for optimizing media investment for Xfinity. Within this group, the Digital Media Analytics team operates as a shared service, delivering scalable analytic solutions and capabilities that support all lines of business. We are at the forefront of evolving advanced measurement technologies to ensure they are durable, futureproof, and privacy-compliant.
Our vision is to evolve advanced advertising capabilities that are resilient and aligned with privacy standards, while building robust targeting and measurement solutions that enhance media performance. We continuously test and evaluate new approaches to mitigate the impact of signal loss and are committed to educating, onboarding, and driving adoption of these capabilities across stakeholder groups.
We are seeking an independent, strategic, and analytical thinker who thrives in a collaborative environment and can build strong relationships with headquarters and divisional media teams, Enterprise Business Intelligence (EBI) as well as our media agency and advertising partners. The ideal candidate will be a self-starter and excellent communicator, with deep expertise in digital advertising technology, data querying and summarization, web analytics, and statistics. A proven track record of using data to shape business strategies is essential.
**Job Description**
**Core Responsibilities**
The position will be responsible to develop and scale the digital media multi-touch attribution (MTA) solution and cross channel demand and acquisition analytics, improve measurement, and develop insight to drive acquisition ROI.
+ Lead MTA strategic roadmap, performance measurement, reporting, and implementation across Residential and Comcast Business
+ Drive platform enhancements to support new channels and lines of business
+ Build actionable MMM/MTA use cases for divisional optimization
+ Partner with vendors to ensure MTA data accuracy and integrity
+ Use MTA tools for customer journey analysis and media efficiency improvements
+ Develop communication plans to share insights across teams
+ Educate stakeholders on MTA reporting and platform capabilities
+ Expand MTA adoption with media and social partners
+ Lead analytics and reporting across Paid Search, Display, Social, and Online Video
+ Optimize digital media investment through demand and audience analytics
+ Collaborate with media agencies on audience reporting
+ Support cross-channel analytics (including offline) and identify reporting gaps
+ Automate reporting for SEM, Display, Social, and OLV
+ Enhance data integration to improve performance reporting
+ Develop solutions to streamline reporting and automate data discrepancy resolution
+ Present detailed **quantitative analysis and qualitative insights** to senior leadership to inform strategic and tactical decisions
+ Leverage strong **listening, facilitation, and organizational skills** to lead cross-functional teams in a complex environment
+ Consistent exercise of **independent judgment and discretion** in matters of significance.
+ Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) as necessary.
+ Other duties and responsibilities as assigned.
**Minimum Requirements:**
+ Bachelor's Degree with a quantitative focus required-Statistics, Economics, Marketing or other quantitative related field. MBA & advanced degree in quantitative field preferred. The equivalent in related work experience may be substituted.
+ Analytical experience with online marketing and ecommerce space, critical understanding of online media, exposure to Off-Line Media, as well as technology a plus
+ Hands on experience cross platform data and spreadsheet skills & ability to interpret data to drive decisions
+ Expert in data analytics languages & tools, SQL, Python, R
+ Ability to think strategically and drive ideas into action, with a positive outlook and willingness to take personal initiative.
+ Ability to work autonomously and manage many projects simultaneously
+ Proven ability to collaborate with and achieve actionable results working with other teams, plus the ability to build strong relationships
+ Excellent verbal and written communication skills, including an ability to communicate complex analytic result to marketers and leaders.
**Additional Qualifications**
+ Experience with data visualization tools (Tableau, DataStudio, Alteryx, Power BI, etc)
+ Knowledge of other analytics tools a plus (Adobe Analytics, Google analytics, Google Cloud, AWS, etc)
+ Strong Excel skills necessary, including familiarity with the use of macros
+ Experience with creation and utilization of PowerPoint presentations with a strategic focus
+ Highly effective communicator, capable of delivering business-shaping insights to senior stakeholders Demonstrated expertise in communicating results from in-depth analysis to business unit leaders that will help them make strategic decisions
**Employees at all levels are expected to:**
+ Understand our Operating Principles; make them the guidelines for how you do your job.
+ Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
+ Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
+ Win as a team make big things happen by working together and being open to new ideas.
+ Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
+ Drive results and growth.
+ Support a culture of inclusion in how you work and lead.
+ Do what's right for each other, our customers, investors and our communities.
**Disclaimer:**
+ This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
**Skills:**
Business Strategies; Media Analytics; Collaboration; Data Analytics; Analytics
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary ( on our careers site for more details.
**Education**
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
**Relevant Work Experience**
5-7 Years
**Job Family Group:** Marketing
View Now
4
Lead Data Scientist - Media Analytics
95101 Willow Glen, California
$150000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is seeking an exceptional Lead Data Scientist to spearhead their data analytics initiatives within the media sector. This is a fully remote position requiring a visionary leader to harness the power of data, uncover actionable insights, and drive strategic decision-making across the organization. You will lead a team of talented data scientists and collaborate with stakeholders to translate complex data into impactful business solutions.
Key Responsibilities:
Key Responsibilities:
- Lead the design, development, and implementation of advanced analytical models and algorithms to extract insights from large, complex datasets.
- Develop and maintain predictive models for audience behavior, content performance, and advertising effectiveness.
- Drive the strategy and execution of A/B testing and experimentation to optimize media strategies.
- Collaborate with product, engineering, and marketing teams to define data requirements and build data-driven products.
- Mentor and guide junior data scientists, fostering a culture of innovation and technical excellence.
- Identify new opportunities for data utilization and analytical innovation within the media landscape.
- Communicate complex analytical findings and recommendations clearly and concisely to technical and non-technical audiences.
- Ensure the quality, accuracy, and integrity of data used for analysis.
- Stay abreast of the latest advancements in data science, machine learning, and AI.
- Manage data science projects from conception through deployment and iteration.
- Master's or Ph.D. in Computer Science, Statistics, Mathematics, or a related quantitative field.
- Minimum of 7 years of experience in data science, with at least 2 years in a leadership or management role.
- Proven expertise in statistical modeling, machine learning techniques (e.g., regression, classification, clustering, deep learning), and experimental design.
- Proficiency in programming languages such as Python or R, and experience with data manipulation libraries (e.g., Pandas, NumPy).
- Strong experience with SQL and big data technologies (e.g., Spark, Hadoop).
- Experience with cloud platforms (AWS, Azure, GCP) and their data science services.
- Excellent communication, presentation, and interpersonal skills, essential for effective remote collaboration.
- Demonstrated ability to translate business problems into data science solutions.
- Experience in the media, entertainment, or digital advertising industry is highly desirable.
- Ability to thrive in a fast-paced, dynamic, and fully remote work environment.
Apply Now
5
Senior Data Scientist - Media Analytics
94102 San Francisco, California
$130000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a cutting-edge media and entertainment company, is seeking a highly accomplished Senior Data Scientist to join their innovative team. This fully remote role is an exceptional opportunity to leverage advanced analytics and machine learning to drive strategic decision-making within the dynamic media landscape. You will be at the forefront of analyzing vast datasets related to audience behavior, content performance, advertising effectiveness, and market trends. Your primary focus will be on developing predictive models, optimizing content recommendation systems, personalizing user experiences, and identifying new revenue opportunities. This position requires a deep understanding of statistical modeling, machine learning algorithms, and data visualization techniques, coupled with the ability to translate complex findings into actionable insights for non-technical stakeholders. You will collaborate closely with product managers, marketing teams, and content creators to inform strategy and enhance engagement. Responsibilities include designing and executing A/B tests, building robust data pipelines, and ensuring data quality and integrity. The ideal candidate will possess strong programming skills in Python or R, extensive experience with big data technologies (e.g., Spark, Hadoop), and proficiency in SQL. A background in the media, advertising, or entertainment industry is highly desirable. This is a chance to make a significant impact on a global scale, shaping the future of how media is consumed and monetized. If you are passionate about data, possess exceptional analytical abilities, and thrive in a collaborative, remote-first environment, we encourage you to apply.
Responsibilities:
Responsibilities:
- Develop and deploy sophisticated machine learning models for predictive analytics and personalization.
- Analyze large-scale datasets to uncover insights into audience behavior, content performance, and market trends.
- Design and implement A/B tests and other experiments to optimize user engagement and business outcomes.
- Build and maintain scalable data pipelines and ETL processes.
- Create compelling data visualizations and dashboards to communicate complex findings to stakeholders.
- Collaborate with cross-functional teams, including product, marketing, and engineering, to define data-driven strategies.
- Stay abreast of the latest advancements in data science, machine learning, and AI.
- Ensure data quality, integrity, and ethical use of data.
- Mentor junior data scientists and contribute to the team's technical growth.
- Present findings and recommendations to senior leadership.
- Ph.D. or Master's degree in Computer Science, Statistics, Mathematics, or a related quantitative field.
- Minimum of 5 years of hands-on experience in data science, with a strong emphasis on machine learning and statistical modeling.
- Proficiency in Python or R, including relevant libraries (e.g., scikit-learn, TensorFlow, PyTorch, pandas).
- Experience with big data technologies (e.g., Spark, Hadoop, Hive) and cloud platforms (e.g., AWS, Azure, GCP).
- Expertise in SQL and database management.
- Strong understanding of experimental design and A/B testing methodologies.
- Excellent communication and presentation skills, with the ability to explain technical concepts to non-technical audiences.
- Experience in the media, entertainment, or advertising industry is a plus.
Apply Now
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About the latest Media analytics Jobs in United States !
6
Sr. Analyst Paid Media - Marketing Analytics
33929 Estero, Florida
The Hertz Corporation
Posted 1 day ago
Job Viewed
Job Description
Are you an analytically sharp insight-driven thinker looking for a role that will involve collaboration with all areas of marketing and help support high-impact projects, conducting thorough data analysis, identifying trends, and producing detailed reports, compelling presentations, and insightful dashboards for informed decision-making. The ideal candidate must possess exceptional analytical, communication, and problem-solving skills, with the capability to independently recommend strategic business opportunities grounded in data.
A Day in the Life:
The Senior Analyst Paid Media, Marketing Analytics will partner closely with Senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring, testing and optimizing marketing effectiveness across paid media omni-channel full funnel advertising campaigns and audiences including promotions. Leveraging travel insights, trends and consumer behavior data plus key performance metrics, benchmarks, the analyst will develop and manage analytics solutions to maximize marketing ROAS and ROI. This position plays a critical role in supporting growth initiatives across North America and source international markets Inbound, providing actionable insights to strengthen brand awareness, consideration, enhance customer loyalty, and accelerate revenue growth.
Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week hybrid work environment.
The starting salary for this role is expected to be around $70,000 but will be commensurate with experience.
**What You'll Do:**
+ Own and continuously enhance end-to-end reporting across Media advertising for our three brands with internal and external partners and segment channel leads, linked to customer profiles, audiences, bookings, web traffic, through our omni-channel campaign strategy to drive performance for Marketing, Direct Sales, Leadership and Finance aligned to business targets.
+ Leverage advanced database skills to structure, query, and analyze large complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
+ Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions and link media data results to business results.
+ Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
+ Design and optimize executive-level Tableau dashboards using calculated fields, LOD (level of data) expressions, and parameters-delivering dynamic, interactive reporting at scale.
+ Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI across our three brands.
+ Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
+ Support quarterly and annual planning through scenario modeling through custom platforms, demand forecasting, and strategic recommendations on marketing investments.
+ Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
+ Perform other job-related functions assigned linked to media advertising forecasting and testing analysis.
+ Creates / Develops detailed reports, compelling presentations, and insightful dashboards for informed decision-making.
**What We're Looking For:**
+ Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
+ Bachelor's Degree preferred / Relevant Field of Study: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.
+ Minimum 3-5 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
+ Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
+ Familiarity with ETL, MMM Marketing Mix Model processes and handling complex datasets and forecast platforms is preferred but not required.
+ Prior experience in the travel and hospitality industry is a plus but not mandatory.
+ Ability to collaborate with internal and external stakeholders across multiple functions and locations
+ Ability to influence.
+ Flexible and adaptable; ability to work effectively in ambiguous situations
+ Excellent verbal and written communication skills
+ Ability to motivate teams and keep a positive attitude in a fast-paced environment.
+ Ability to work under minimal supervision with a goal-oriented mindset.
+ Ability to see the big picture and leverage critical thinking and decision-making skills.
+ Excellent organization, time management, delegation, and prioritization skills.
+ Advanced proficiency in SQL, Tableau, and Excel.
+ Experience with Adobe Analytics is preferred.
+ Knowledge of R and/or Python is a plus but not required.
+ Skilled in developing automated tools and analytics solutions.
+ Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
+ Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
+ Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
+ Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.
**What You'll Get:**
+ Up to 40% off the base rate of any standard Hertz Rental
+ Paid Time Off
+ Medical, Dental & Vision plan options
+ Retirement programs, including 401(k) employer matching
+ Paid Parental Leave & Adoption Assistance
+ Employee Assistance Program for employees & family
+ Educational Reimbursement & Discounts
+ Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
+ Perks & Discounts -Theme Park Tickets, Gym Discounts & mo
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
**US EEO STATEMENT**
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
A Day in the Life:
The Senior Analyst Paid Media, Marketing Analytics will partner closely with Senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring, testing and optimizing marketing effectiveness across paid media omni-channel full funnel advertising campaigns and audiences including promotions. Leveraging travel insights, trends and consumer behavior data plus key performance metrics, benchmarks, the analyst will develop and manage analytics solutions to maximize marketing ROAS and ROI. This position plays a critical role in supporting growth initiatives across North America and source international markets Inbound, providing actionable insights to strengthen brand awareness, consideration, enhance customer loyalty, and accelerate revenue growth.
Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week hybrid work environment.
The starting salary for this role is expected to be around $70,000 but will be commensurate with experience.
**What You'll Do:**
+ Own and continuously enhance end-to-end reporting across Media advertising for our three brands with internal and external partners and segment channel leads, linked to customer profiles, audiences, bookings, web traffic, through our omni-channel campaign strategy to drive performance for Marketing, Direct Sales, Leadership and Finance aligned to business targets.
+ Leverage advanced database skills to structure, query, and analyze large complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
+ Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions and link media data results to business results.
+ Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
+ Design and optimize executive-level Tableau dashboards using calculated fields, LOD (level of data) expressions, and parameters-delivering dynamic, interactive reporting at scale.
+ Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI across our three brands.
+ Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
+ Support quarterly and annual planning through scenario modeling through custom platforms, demand forecasting, and strategic recommendations on marketing investments.
+ Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
+ Perform other job-related functions assigned linked to media advertising forecasting and testing analysis.
+ Creates / Develops detailed reports, compelling presentations, and insightful dashboards for informed decision-making.
**What We're Looking For:**
+ Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
+ Bachelor's Degree preferred / Relevant Field of Study: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.
+ Minimum 3-5 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
+ Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
+ Familiarity with ETL, MMM Marketing Mix Model processes and handling complex datasets and forecast platforms is preferred but not required.
+ Prior experience in the travel and hospitality industry is a plus but not mandatory.
+ Ability to collaborate with internal and external stakeholders across multiple functions and locations
+ Ability to influence.
+ Flexible and adaptable; ability to work effectively in ambiguous situations
+ Excellent verbal and written communication skills
+ Ability to motivate teams and keep a positive attitude in a fast-paced environment.
+ Ability to work under minimal supervision with a goal-oriented mindset.
+ Ability to see the big picture and leverage critical thinking and decision-making skills.
+ Excellent organization, time management, delegation, and prioritization skills.
+ Advanced proficiency in SQL, Tableau, and Excel.
+ Experience with Adobe Analytics is preferred.
+ Knowledge of R and/or Python is a plus but not required.
+ Skilled in developing automated tools and analytics solutions.
+ Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
+ Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
+ Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
+ Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.
**What You'll Get:**
+ Up to 40% off the base rate of any standard Hertz Rental
+ Paid Time Off
+ Medical, Dental & Vision plan options
+ Retirement programs, including 401(k) employer matching
+ Paid Parental Leave & Adoption Assistance
+ Employee Assistance Program for employees & family
+ Educational Reimbursement & Discounts
+ Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
+ Perks & Discounts -Theme Park Tickets, Gym Discounts & mo
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
**US EEO STATEMENT**
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
View Now
7
Sr. Analyst Paid Media - Marketing Analytics
30309 Midtown Atlanta, Georgia
The Hertz Corporation
Posted 2 days ago
Job Viewed
Job Description
Are you an analytically sharp insight-driven thinker looking for a role that will involve collaboration with all areas of marketing and help support high-impact projects, conducting thorough data analysis, identifying trends, and producing detailed reports, compelling presentations, and insightful dashboards for informed decision-making. The ideal candidate must possess exceptional analytical, communication, and problem-solving skills, with the capability to independently recommend strategic business opportunities grounded in data.
A Day in the Life:
The Senior Analyst Paid Media, Marketing Analytics will partner closely with Senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring, testing and optimizing marketing effectiveness across paid media omni-channel full funnel advertising campaigns and audiences including promotions. Leveraging travel insights, trends and consumer behavior data plus key performance metrics, benchmarks, the analyst will develop and manage analytics solutions to maximize marketing ROAS and ROI. This position plays a critical role in supporting growth initiatives across North America and source international markets Inbound, providing actionable insights to strengthen brand awareness, consideration, enhance customer loyalty, and accelerate revenue growth.
Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week hybrid work environment.
The starting salary for this role is expected to be around $70,000 but will be commensurate with experience.
**What You'll Do:**
+ Own and continuously enhance end-to-end reporting across Media advertising for our three brands with internal and external partners and segment channel leads, linked to customer profiles, audiences, bookings, web traffic, through our omni-channel campaign strategy to drive performance for Marketing, Direct Sales, Leadership and Finance aligned to business targets.
+ Leverage advanced database skills to structure, query, and analyze large complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
+ Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions and link media data results to business results.
+ Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
+ Design and optimize executive-level Tableau dashboards using calculated fields, LOD (level of data) expressions, and parameters-delivering dynamic, interactive reporting at scale.
+ Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI across our three brands.
+ Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
+ Support quarterly and annual planning through scenario modeling through custom platforms, demand forecasting, and strategic recommendations on marketing investments.
+ Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
+ Perform other job-related functions assigned linked to media advertising forecasting and testing analysis.
+ Creates / Develops detailed reports, compelling presentations, and insightful dashboards for informed decision-making.
**What We're Looking For:**
+ Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
+ Bachelor's Degree preferred / Relevant Field of Study: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.
+ Minimum 3-5 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
+ Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
+ Familiarity with ETL, MMM Marketing Mix Model processes and handling complex datasets and forecast platforms is preferred but not required.
+ Prior experience in the travel and hospitality industry is a plus but not mandatory.
+ Ability to collaborate with internal and external stakeholders across multiple functions and locations
+ Ability to influence.
+ Flexible and adaptable; ability to work effectively in ambiguous situations
+ Excellent verbal and written communication skills
+ Ability to motivate teams and keep a positive attitude in a fast-paced environment.
+ Ability to work under minimal supervision with a goal-oriented mindset.
+ Ability to see the big picture and leverage critical thinking and decision-making skills.
+ Excellent organization, time management, delegation, and prioritization skills.
+ Advanced proficiency in SQL, Tableau, and Excel.
+ Experience with Adobe Analytics is preferred.
+ Knowledge of R and/or Python is a plus but not required.
+ Skilled in developing automated tools and analytics solutions.
+ Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
+ Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
+ Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
+ Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.
**What You'll Get:**
+ Up to 40% off the base rate of any standard Hertz Rental
+ Paid Time Off
+ Medical, Dental & Vision plan options
+ Retirement programs, including 401(k) employer matching
+ Paid Parental Leave & Adoption Assistance
+ Employee Assistance Program for employees & family
+ Educational Reimbursement & Discounts
+ Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
+ Perks & Discounts -Theme Park Tickets, Gym Discounts & mo
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
**US EEO STATEMENT**
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
A Day in the Life:
The Senior Analyst Paid Media, Marketing Analytics will partner closely with Senior marketing leadership to deliver strategic dashboards, ad-hoc analyses, and performance insights that drive data-informed decision-making. This role is responsible for measuring, testing and optimizing marketing effectiveness across paid media omni-channel full funnel advertising campaigns and audiences including promotions. Leveraging travel insights, trends and consumer behavior data plus key performance metrics, benchmarks, the analyst will develop and manage analytics solutions to maximize marketing ROAS and ROI. This position plays a critical role in supporting growth initiatives across North America and source international markets Inbound, providing actionable insights to strengthen brand awareness, consideration, enhance customer loyalty, and accelerate revenue growth.
Note: this role will be required to work from our Estero, FL WHQ or Atlanta, GA office at least 3 days per week hybrid work environment.
The starting salary for this role is expected to be around $70,000 but will be commensurate with experience.
**What You'll Do:**
+ Own and continuously enhance end-to-end reporting across Media advertising for our three brands with internal and external partners and segment channel leads, linked to customer profiles, audiences, bookings, web traffic, through our omni-channel campaign strategy to drive performance for Marketing, Direct Sales, Leadership and Finance aligned to business targets.
+ Leverage advanced database skills to structure, query, and analyze large complex datasets, delivering actionable insights that fuel data-driven marketing strategies.
+ Navigate ambiguity with confidence, connecting disparate data sources and uncovering meaningful patterns to guide strategic decisions and link media data results to business results.
+ Ensure data quality, consistency, and accessibility across all measurement platforms to support robust, real-time decision-making.
+ Design and optimize executive-level Tableau dashboards using calculated fields, LOD (level of data) expressions, and parameters-delivering dynamic, interactive reporting at scale.
+ Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI across our three brands.
+ Partner cross-functionally to evolve reporting frameworks and pioneer scalable analytics solutions for complex business challenges.
+ Support quarterly and annual planning through scenario modeling through custom platforms, demand forecasting, and strategic recommendations on marketing investments.
+ Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
+ Perform other job-related functions assigned linked to media advertising forecasting and testing analysis.
+ Creates / Develops detailed reports, compelling presentations, and insightful dashboards for informed decision-making.
**What We're Looking For:**
+ Minimum 3 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
+ Bachelor's Degree preferred / Relevant Field of Study: Data Analytics/Business Intelligence, Marketing, Economics, Computer Science, Business Administration, Finance, Mathematics, or related field.
+ Minimum 3-5 years of experience in analytical or quantitative roles involving business analysis or marketing analytics.
+ Proven experience designing data visualizations and reporting solutions using Tableau or comparable BI tools.
+ Familiarity with ETL, MMM Marketing Mix Model processes and handling complex datasets and forecast platforms is preferred but not required.
+ Prior experience in the travel and hospitality industry is a plus but not mandatory.
+ Ability to collaborate with internal and external stakeholders across multiple functions and locations
+ Ability to influence.
+ Flexible and adaptable; ability to work effectively in ambiguous situations
+ Excellent verbal and written communication skills
+ Ability to motivate teams and keep a positive attitude in a fast-paced environment.
+ Ability to work under minimal supervision with a goal-oriented mindset.
+ Ability to see the big picture and leverage critical thinking and decision-making skills.
+ Excellent organization, time management, delegation, and prioritization skills.
+ Advanced proficiency in SQL, Tableau, and Excel.
+ Experience with Adobe Analytics is preferred.
+ Knowledge of R and/or Python is a plus but not required.
+ Skilled in developing automated tools and analytics solutions.
+ Excellent written and verbal communication skills, enabling effective collaboration with stakeholders across Marketing Analytics and other teams.
+ Strong ability to manage multiple priorities and deadlines in a fast-paced, dynamic environment.
+ Self-motivated, quality-focused, delivery-oriented, with excellent self-prioritization skills.
+ Passionate about leveraging data to solve complex business problems and drive impactful solutions, with a strong commitment to building a career in analytics.
**What You'll Get:**
+ Up to 40% off the base rate of any standard Hertz Rental
+ Paid Time Off
+ Medical, Dental & Vision plan options
+ Retirement programs, including 401(k) employer matching
+ Paid Parental Leave & Adoption Assistance
+ Employee Assistance Program for employees & family
+ Educational Reimbursement & Discounts
+ Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
+ Perks & Discounts -Theme Park Tickets, Gym Discounts & mo
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
**US EEO STATEMENT**
At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture - and our success and reputation as a company.
Individuals are encouraged to apply for positions because of the characteristics that make them unique.
EOE, including disability/veteran
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8
Manager, Data Pipelines - Media Analytics & Engineering
10176 New York, New York
NBC Universal
Posted 16 days ago
Job Viewed
Job Description
NBCUniversal is one of the world's leading media and entertainment companies. We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.
This critical role is embedded in the NBCU Media Group Decision Sciences team and partners closely with a large team of strategic and data-focused media analytics professionals, advanced analytics teams, data engineering specialists, and marketing leadership. The Manager, Data Pipelines will focus on Media Data Access and Media Data Engineering, supporting all media aspects of the NBCU Media Group, including Peacock and Linear channels. The primary focus is ensuring robust and scalable data pipelines, optimizing access to media data, and surfacing insights into paid media performance via techniques such as MMM and MTA to drive growth-maximizing decisions.
Responsibilities
+ Lead the design, development, and maintenance of scalable, secure media data pipelines, ensuring seamless data access and high data quality for analytics and business decision-making.
+ Partner with engineering and analytics teams to integrate new data sources, including media platforms, conversion APIs, and third-party tools such as funnel.io, enabling comprehensive media data aggregation.
+ Develop and manage stakeholder-facing user interfaces that democratize access to media data and empower business users to derive actionable insights.
+ Drive project management for all media data engineering initiatives, ensuring on-time delivery, cross-team alignment, and effective prioritization of resources, including coordination with offshore contractors.
+ Collaborate closely with marketing analytics and decision sciences teams to support advanced media measurement strategies, including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA), and experimentation frameworks.
+ Implement and monitor data governance best practices to maintain data integrity, privacy, and compliance across all media data flows.
+ Act as a key point of contact for stakeholders, translating complex technical concepts into accessible business terms and driving adoption of new data-driven capabilities.
+ Continuously evaluate, recommend, and implement new technologies and architectures that improve pipeline efficiency, scalability, and reliability.
+ Bachelor's or Master's degree in Computer Science, Data Engineering, Data Science, Statistics, Mathematics, or a related quantitative field.
+ Deep understanding of media data, including structure, sources, and business applications in the context of marketing, digital, and linear media platforms.
+ 4+ years of hands-on experience designing and operating data pipelines in a media or marketing analytics environment.
+ Proven experience working with cross-functional data engineering and analytics teams, both onshore and offshore.
+ Demonstrated expertise in building and managing conversion APIs and integrating with tools such as funnel.io for marketing data ingestion.
+ Strong project management skills, with a track record of delivering complex data engineering projects on time and within scope.
+ Mastery of at least one major business insight or BI tool (Looker, Tableau, PowerBI, or equivalent), including dashboard design and deployment.
+ Strong communication, presentation, and interpersonal skills, with the ability to influence cross-functional stakeholders and leadership.
+ Working knowledge of marketing analytics methodologies, including MMM, MTA, and experimentation, and experience collaborating with analytics teams on these initiatives.
+ Proficiency in SQL, as well as experience with modern data pipeline technologies (e.g., Python, Airflow, DataBricks, Snowflake, BigQuery).
+ Familiarity with data governance, data privacy, and security best practices as applied to media and marketing data ecosystems.
+ Strong sense of accountability, curiosity, and an innovative mindset, with the ability to thrive in a fast-paced, evolving environment.
+ NBCU is committed to fostering an inclusive and empowering environment where every team member is valued and given the opportunity to contribute to world-class media experiences. If you are passionate about unlocking the power of media data, optimizing data engineering practices, and leading collaborative teams, we encourage you to apply.
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website.
Salary range: $100,000 - $160,000 (bonus and long-term incentive eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
Our impact is rooted in improving the communities where our employees, customers, and audiences live and work. We have a rich tradition of giving back and ensuring our employees have the opportunity to serve their communities. We champion an inclusive culture and strive to attract and develop a talented workforce to create and deliver a wide range of content reflecting our world.
Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.
The Media Group at NBCU supports a powerhouse collection of consumer-first brands including Peacock, NBC, Bravo, NBC Sports, and NBCU International. With unequalled scale, our teams make the most out of every opportunity to collaborate and learn from one another. We're always looking for ways to innovate faster, accelerate our growth and consistently offer the very best in consumer experience. But most of all, we're backed by a culture of respect. We embrace authenticity and inspire people to thrive.
This critical role is embedded in the NBCU Media Group Decision Sciences team and partners closely with a large team of strategic and data-focused media analytics professionals, advanced analytics teams, data engineering specialists, and marketing leadership. The Manager, Data Pipelines will focus on Media Data Access and Media Data Engineering, supporting all media aspects of the NBCU Media Group, including Peacock and Linear channels. The primary focus is ensuring robust and scalable data pipelines, optimizing access to media data, and surfacing insights into paid media performance via techniques such as MMM and MTA to drive growth-maximizing decisions.
Responsibilities
+ Lead the design, development, and maintenance of scalable, secure media data pipelines, ensuring seamless data access and high data quality for analytics and business decision-making.
+ Partner with engineering and analytics teams to integrate new data sources, including media platforms, conversion APIs, and third-party tools such as funnel.io, enabling comprehensive media data aggregation.
+ Develop and manage stakeholder-facing user interfaces that democratize access to media data and empower business users to derive actionable insights.
+ Drive project management for all media data engineering initiatives, ensuring on-time delivery, cross-team alignment, and effective prioritization of resources, including coordination with offshore contractors.
+ Collaborate closely with marketing analytics and decision sciences teams to support advanced media measurement strategies, including Marketing Mix Models (MMM), Multi-Touch Attribution (MTA), and experimentation frameworks.
+ Implement and monitor data governance best practices to maintain data integrity, privacy, and compliance across all media data flows.
+ Act as a key point of contact for stakeholders, translating complex technical concepts into accessible business terms and driving adoption of new data-driven capabilities.
+ Continuously evaluate, recommend, and implement new technologies and architectures that improve pipeline efficiency, scalability, and reliability.
+ Bachelor's or Master's degree in Computer Science, Data Engineering, Data Science, Statistics, Mathematics, or a related quantitative field.
+ Deep understanding of media data, including structure, sources, and business applications in the context of marketing, digital, and linear media platforms.
+ 4+ years of hands-on experience designing and operating data pipelines in a media or marketing analytics environment.
+ Proven experience working with cross-functional data engineering and analytics teams, both onshore and offshore.
+ Demonstrated expertise in building and managing conversion APIs and integrating with tools such as funnel.io for marketing data ingestion.
+ Strong project management skills, with a track record of delivering complex data engineering projects on time and within scope.
+ Mastery of at least one major business insight or BI tool (Looker, Tableau, PowerBI, or equivalent), including dashboard design and deployment.
+ Strong communication, presentation, and interpersonal skills, with the ability to influence cross-functional stakeholders and leadership.
+ Working knowledge of marketing analytics methodologies, including MMM, MTA, and experimentation, and experience collaborating with analytics teams on these initiatives.
+ Proficiency in SQL, as well as experience with modern data pipeline technologies (e.g., Python, Airflow, DataBricks, Snowflake, BigQuery).
+ Familiarity with data governance, data privacy, and security best practices as applied to media and marketing data ecosystems.
+ Strong sense of accountability, curiosity, and an innovative mindset, with the ability to thrive in a fast-paced, evolving environment.
+ NBCU is committed to fostering an inclusive and empowering environment where every team member is valued and given the opportunity to contribute to world-class media experiences. If you are passionate about unlocking the power of media data, optimizing data engineering practices, and leading collaborative teams, we encourage you to apply.
Additional Requirements:
Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.
This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page ( of the Careers website.
Salary range: $100,000 - $160,000 (bonus and long-term incentive eligible)
As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.
If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to
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9