391 Media Planning jobs in the United States

Kenvue is currently recruiting for a:

Manager, Media Planning

What we do

At Kenvue , we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we're the house of iconic brands - including NEUTROGENA®, AVEENO®, TYLENOL®, LISTERINE®, JOHNSON'S® and BAND-AID® that you already know and love. Science is our passion; care is our talent.

Who We Are

Our global team is ~ 22,000 brilliant people with a workplace culture where every voice matters, and every contribution is appreciated. We are passionate about insights, innovation and committed to delivering the best products to our customers. With expertise and empathy, being a Kenvuer means having the power to impact millions of people every day. We put people first, care fiercely, earn trust with science and solve with courage - and have brilliant opportunities waiting for you! Join us in shaping our future-and yours. For more information , click here .

Role reports to:
Sr. Director, Media Excellence

Location:
North America, United States, New Jersey, Summit

Work Location:
Hybrid

What you will do

The Manager , Media Planning will suppo rt global communications & media planning strategy in collaboration with key global brand teams . As the Manager , Planning you will support the annual and campaign planning cycles of our global brand teams, provide strategic guidance and inputs in an E2E comms planning process, and to ensure successful handoff from global comms strategy to local execution and activation. There will be a heavy focus to support the Director, Media Planning with the Skin Health comms planning.

Key Responsibilities

• Support the strategic development of global E2E comms planning process at Kenvue and execution through key global brands , in collaboration with local market requirements and agency processes

• Support local media planning efforts through successful briefing from global comms plan and requirements/expectations of local counterparts for activation

• Act as support for Skin Health comms and media planning, in collaboration with Director, Media Planning and the Neutrogena, Aveeno, and OGX global brand teams

• Integrate central planning standards (sufficiency, alignment of business + comms objectives , downstream media requirements and best practices) into global brand team planning

• Support the full Global Media Planning team with central requirements and efforts required to scale best practices across local media teams

• Collaborate with cross-functional teams (internal, external agency roster) to integrate media planning efforts with overall marketing strategies

• Stay abreast of industry trends and technologies to recommend innovative media solutions

• Analyze campaign performance data and support insights feedback loop to optimize comms & media strategies and drive continuous improvement

What we are looking for

Required Qualifications

• Bachelor's degree in Marketing , Advertising, Communications, or related field

• Minimum of 1 years of experience in communications or connections planning

• Minimum of 5 years of experience in media (either specialist/COE, or within brand planning, or at agency/media vendor)

• Minimum of 3 years of media planning experience (strategy, tools, metrics, outcomes)

• Proven track record of successfully executing media campaigns across various channels

• Strong analytical skills with the ability to interpret data , make data-driven decisions , and build insights loop to support planning

• Excellent communication and interpersonal skills to effectively collaborate with team members and stakeholders

Desired Qualifications

• Experience designing E2E comms planning process within a consumer brand organization

• Experience participating in interagency team, spanning media, brand and production requirements

• Strong leadership abilities to effectively manage a team and collaborate with stakeholders

What's in it for you

Annual base salary for new hires in this position ranges:

$124,100.00 - $175,200.00

This takes into account a number of factors including work location, the candidate's skills, experience, education level & other job-related factors.

• Competitive Benefit Package*
• Paid Company Holidays, Paid Vacation, Volunteer Time & More!
• Learning & Development Opportunities
• Kenvuer Impact Networks
• This list could vary based on location/region

*Note: Total Rewards at Kenvue include salary, bonus (if applicable) and benefits. Your Talent Access Partner will be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the recruitment & hiring process.

Kenvue is proud to be an Equal Opportunity Employer. All qualified applicants will receive consideration for employment based on merit without regard to race, color, religion, sex, sexual orientation, gender identity, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Overview

The Manager, Integrated Media Planning is accountable for the planning, implementation and tracking of media plans. They partner with the Associate Media Director or Director to set the strategic tone and direction for planning deliverables. The Manager also assists in the development of any important plans, projects, or presentations to the client. In addition, a strong working knowledge of the media space, including digital media and available media research. As a steppingstone to leadership, the Manager is responsible for managing a planning team, including skills development, evaluating performance, and supporting growth.

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends, and motivations in consumer behavior.
• Critical Thinking - the ability to develop insights and use data to support strategic thinking.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of the Strategist and Assistant levels, delegation skills are key to achieving deliverables and developing others.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what's best for the team and the client.

• 3-5 years of media planning experience, cross-channel experience preferred
• Graduate of a four-year college or university
• Experience in a client service structure, contributing to the development and management of media programs
• Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables
• Strong knowledge of media fundamentals and an understanding of key research sources
• Ability to develop and articulate strategic insights
• Comfort with data, analytics, and measurement
• Knowledge of current trends and innovations in media
• Experience working on large national client; QSR and/or retail a plus!

• Coordinate with multi-channel global teams to design modern, strategic and thoughtful integrated media plans across a myriad of channels (Search, Video, Social, Digital, Programmatic and Audio)
• Comfort overseeing and communicating directly with clients on questions and media plans
• Evaluate timelines and manage daily deliverables
• Experience analyzing competitive landscapes, pulling reports using agency tools and compiling insights
• Manage a large Media Budget and Flowchart
• Guide media channel selection and forward think on new opportunities

• 8+ years of total experience in a large agency setting
• Deep understanding of all media channels and experience coordinating across multiple media disciplines with a heavy focus on Search/Programmatic/Social/Digital
• Tactical experience using lead management platforms
• 8+ years of experience with Media Ocean, DDS, Nielsen Ad Intel, Pathmatics, Media Tools, Web Analytics, Ad Servers, Media Research tools
• 3+ years of experience of leading multiple levels of direct reports in a large agency setting
• Understanding of planning sponsorship campaigns on a national level
• Comfortable working with budgets/numbers and an understanding of mathematical concepts

Direct message the job poster from Havas Media Network Associate Director, Talent Acquisition at Havas ASSOCIATE DIRECTOR, PLANNING Havas Media Network North America, the Media Experience agency, is looking for an Associate Director to join the Mx Planning Team, part of our global community of 10,000 team members who are focused on using Meaningful Media to make a meaningful difference to brands, businesses, and people. The Associate Director, Connections Planning will work closely with Client Leadership and Strategic Communication Planning to manage and grow client relationship. The Associate Director has the primary responsibility to own and oversee tactical media planning activities on assigned accounts and will heavily collaborate with internal investment teams. The Associate Director leads the team towards the overall account vision, creates new solutions for driving the business forward, and motivates team members to greater contributions. A DAY IN THE LIFE MIGHT LOOK LIKE: Work with the Connections Planning Director to define and establish best practices around media investment (Linear TV, Connected TV, Digital Video, Digital Display, Search) Ensure the timely development and execution of plans, campaigns, and projects to assure earnings, growth, and profit goals are achieved Act as a coach for the Junior Connections Planning team Oversee and work on the development and execution of assigned media recommendations and plans by functioning as a key liaison across all agency counterpart Investment teams including Digital, Programmatic, Social, Video, Search, and AdOps Manages Junior Connections Planning team (planners and associate planners) to provide guidance on the day-to-day activities for the implementation of the media plan. Works closely with all assigned media personnel in the group to assist with the analysis and evaluation of media information needed to prepare recommendations that best meet the media objectives and strategies of the plan. Identify client goals/objectives and lead the development of strategies and tactics across channels against those KPIs for current campaigns Stay current with consumer consumption habits, partner/publisher ‘first-to-market’ opportunities and emerging technologies as they relate to current campaigns. Build strong relationships with client leadership counterparts Mentor and guide Connection Planners and Associate Connection Planners to develop media recommendations Grow and empower Connection Planners and Associate Connection Planners to manage client day-to-day tasks, while providing strategic counsel Assist Client Leadership in the presentation of media deliverables (Tactical Plan Recommendations) to client, multiple times throughout the year Work with Connection Planners and Associate Connection Planners to manage budgets across various lines of businesses, including granular campaign and publisher spends WHAT YOU’LL NEED/SKILLS: Continuous demonstration of strong leadership, motivation, communication, problem solving and decision-making skills, accountability, and solutions-oriented nature Proven ability to develop and maintain strong professional relationships with clients and internal teams Ability to take ownership of projects and lead group assignments is equally as important the ability to work autonomously on assignments Comfortable working with budgets and has strong quantitative skills and detail oriented Excellent written, presentation, verbal, interpersonal, and organizational skills Demonstrated ability to prioritize, multi-task, and respond within tight timelines successfully Proficiency with Microsoft Office (Excel, Word, PowerPoint) Experience on brand with media expenditures across all channels, including TV, Streaming, OLV, Digital Direct, Social, Search, OOH. Works with design of audience models for planning tools Familiarity with NMI Audience Planner and measuring media channel and total media plan reach and frequency Proficient in using Guideline Planning (MediaTools) to track plan and actual pacing of campaigns at the partner level Strong familiarity with the financial process for vendor billing and accruals WHO YOU ARE: Detail-oriented with exceptional critical thinking and problem-solving abilities Resourceful Accountable Knowledgeable in your role well enough to work independently and demonstrate initiative Active participant in meetings and day-to-day interactions with an increasing level of contribution as the experience builds Curious Creative Seniority level Seniority level Director Employment type Employment type Full-time Job function Industries Advertising Services Referrals increase your chances of interviewing at Havas Media Network by 2x Inferred from the description for this job Medical insurance Vision insurance 401(k) Paid maternity leave Paid paternity leave Disability insurance Child care support Get notified about new Planning Director jobs in New York City Metropolitan Area . New York, NY $120,000 - $50,000 2 weeks ago Brooklyn, NY 150,000 - 180,000 4 days ago New York, NY 200,000 - 275,000 5 days ago New York, NY 130,000 - 160,000 1 month ago New York, NY 275,000 - 290,000 3 days ago New York, NY 250,000 - 300,000 1 week ago New York, NY 90,000 - 95,000 3 weeks ago Woodbridge, NJ 127,500 - 172,500 2 weeks ago Director, Business Operations - Marketing Strategy & Growth New York, NY 185,000 - 205,000 2 weeks ago New York City Metropolitan Area 160,000 - 230,000 5 days ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

Join to apply for the Associate Director, Media Planning role at Zeta Global 1 day ago Be among the first 25 applicants Join to apply for the Associate Director, Media Planning role at Zeta Global Get AI-powered advice on this job and more exclusive features. Direct message the job poster from Zeta Global Sr. Manager, Talent Acquisition at Zeta Global Who We Are Zeta Global (NYSE: ZETA) is the AI-Powered Marketing Cloud that leverages advanced artificial intelligence (AI) and trillions of consumer signals to make it easier for marketers to acquire, grow, and retain customers more efficiently. Through the Zeta Marketing Platform (ZMP), our vision is to make sophisticated marketing simple by unifying identity, intelligence, and omnichannel activation into a single platform – powered by one of the industry’s largest proprietary databases and AI. Our enterprise customers across multiple verticals are empowered to personalize experiences with consumers at an individual level across every channel, delivering better results for marketing programs. Zeta was founded in 2007 by David A. Steinberg and John Sculley and is headquartered in New York City with offices around the world. To learn more, go to THE ROLE We’re looking for a hands-on Associate Director of Media Planning to lead a high-performing team and drive strategic planning excellence across internal stakeholders. Based in our NYC office, this role is responsible for overseeing media planning outputs, mentoring senior media planners, and owning key planning deliverables. This hybrid (T-W-TH in-office) role is highly collaborative, partnering day-to-day with teams across Sales, Marketing, Strategy, and Analytics to ensure planning outputs are aligned, strategic, and impactful. What You’ll Do Play a critical role in Zeta’s revenue engine by leading the development of strategic, high-impact media plans and RFP responses that help win new business, grow existing accounts, and drive measurable client outcomes Set the strategic direction for the Northeast planning team, ensuring all recommendations align to client goals, marketplace realities, and cross-channel media opportunities Oversee the accuracy, clarity, and quality of all media planning deliverables ensuring the team’s output meets the highest standards across RFP responses Serve as a key point of escalation for internal teams, proactively navigating challenges, providing solutions, and maintaining strong partnerships Communicate clearly, consistently, and cross-functionally aligning internal stakeholders across Client Partners, Marketing, Strategy, and Analytics to keep planning efforts on track and impactful Remain hands-on in planning work and RFP development, especially for high-priority or complex opportunities Manage, mentor, and motivate a team of media planners providing day-to-day guidance, support, and long-term career development Manage internal resources and team workload to deliver consistently high-quality work on tight timelines Who You Are You see media planning as a key growth driver and take pride in building strategies that help win business, grow accounts, and deliver measurable results You have deep experience in digital and integrated media planning and understand how to connect upper- and lower-funnel strategies to client goals You’re confident owning RFP responses and strategic recommendations balancing big-picture vision with execution You thrive in a collaborative, in-office environment and work well across departments like Sales, Marketing, Strategy, and Analytics You’re a trusted internal partner who communicates clearly and can calmly navigate high-pressure or challenging conversations You stay organized while managing shifting priorities, team workload, and tight timelines What You Need Eagerness to work in a dynamic distributed team in a rapidly growing business environment College Degree preferred and a 6+ years of experience in online advertising or digital media Experience with a variety of advertising categories and understanding of what data and inventory work for advertisers Understanding of online ad campaign metrics and analysis, online advertising industry trends, technologies, and pricing models (CPM, CPC, & CPA) Very strong skills in working with Excel and PowerPoint Ability to work independently in a creative and fast paced environment Bonus Agency Experience Benefits & Perks Unlimited PTO Excellent medical, dental, and vision coverage Employee Equity Employee Discounts, Virtual Wellness Classes, and Pet Insurance And more! SALARY RANGE The salary range for this role is $105,000 - $25,000 , depending on location and experience. PEOPLE & CULTURE AT ZETA Zeta considers applicants for employment without regard to, and does not discriminate on the basis of an individual’s sex, race, color, religion, age, disability, status as a veteran, or national or ethnic origin; nor does Zeta discriminate on the basis of sexual orientation, gender identity or expression. We’re committed to building a workplace culture of trust and belonging, so everyone feels invited to bring their whole selves to work. We provide a forum for employees to celebrate, support and advocate for one another. Learn more about our commitment to diversity, equity and inclusion here: ZETA IN THE NEWS! Seniority level Seniority level Mid-Senior level Employment type Employment type Full-time Job function Job function Business Development and Sales Industries Marketing Services Referrals increase your chances of interviewing at Zeta Global by 2x Sign in to set job alerts for “Associate Planning Director” roles. New York, NY $140,000 00- 150,000.00 1 week ago Assistant Manager, Events Marketing - Americas New York, NY 110,000.00- 170,000.00 1 week ago New York City Metropolitan Area 3 days ago Senior Associate/Director of Environmental Planning, New York New York City Metropolitan Area 3 days ago Financial Planning Engagement Desk – Associate Planning Director New York, NY $1 0,000.00- 190,000.00 3 days ago New York, NY 54,600.00- 90,960.00 2 days ago Senior Associate, HSS Strategy and Grant Management New York City Metropolitan Area 40,000.00- 50,000.00 1 month ago New York City Metropolitan Area 3 days ago Associate Director, Media Planning and Strategy New York City Metropolitan Area 60,000.00- 64,000.00 2 weeks ago Associate Director, Local Tactical Planning New York City Metropolitan Area 45,000.00- 52,000.00 1 week ago New York, NY 110,000.00- 125,000.00 2 weeks ago We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Overview

The Manager, Integrated Media Planning is accountable for the planning, implementation and tracking of media plans. They partner with the Associate Media Director or Director to set the strategic tone and direction for planning deliverables. The Manager also assists in the development of any important plans, projects, or presentations to the client. In addition, a strong working knowledge of the media space, including digital media and available media research. As a steppingstone to leadership, the Manager is responsible for managing a planning team, including skills development, evaluating performance, and supporting growth.

• Passion - approaches any situation with energy and interest. Displays passion for pop culture, trends, and motivations in consumer behavior.
• Critical Thinking - the ability to develop insights and use data to support strategic thinking.
• Hunger for Data - continually seeks to understand how data is leveraged for reporting and used to define strategies, to defend strategies, and to uncover new opportunities.
• Delegation - as a manager of the Strategist and Assistant levels, delegation skills are key to achieving deliverables and developing others.
• Relationship Building - whether internally or with clients, practices the ability to be personal, understanding and a desire to do what's best for the team and the client.

• 3-5 years of media planning experience, cross-channel experience preferred
• Graduate of a four-year college or university
• Experience in a client service structure, contributing to the development and management of media programs
• Experience in reach-based planning
• Leadership ability and experience managing a team of planners and assistants on day-to-day deliverables
• Strong knowledge of media fundamentals and an understanding of key research sources
• Ability to develop and articulate strategic insights
• Comfort with data, analytics, and measurement
• Knowledge of current trends and innovations in media
• Experience working on global beauty client.

We are OMD, Cannes Lions 2024 Media Network of the Year, RECMA's Best-Performing Media Network Globally, and COMvergence's #1 Global Agency Network. As the world's largest media network, with more than 12,000 people working in over 100 countries, we excel at making better decisions, faster. By combining innovation, creativity, empathy, and evidence, we help clients move faster, reach further, and take smarter risks in a world full of opportunities

We pride ourselves on being a people-obsessed, outcomes-focused business that applies evidence and data-based solutions, married with the practice of empathy, to drive performance and growth. When working with our clients, we put ourselves in the shoes of the consumer in order to see the world through their eyes. We focus on finding greater empathy with the consumer so as to uncover insights and opportunities that deliver more valued and valuable connections.

Overview

The Director, Integrated Media Planning role is one of the most exciting and challenging roles in our organization. The Director manages the daily strategic needs of the business and integrates with the broader OMD teams, creative partners, media owners. They act as the leading force ensuring the vision of the team and agency comes to life in the work, thought leadership and ideas. The Director has a strong appetite for traditional & emerging media, new technology and culture. They understand and embrace the passion that the consumer has for our clients' brands. As the media landscape continues to evolve they orchestrate a strategic mix of solutions that solve client business challenges. The Director is key to helping OMD stay ahead of clients and lead the competition.

• Collaborative Partnership - embraces and drives the OMD approach of building partnerships with others on behalf of our clients.
• Creative Thinking - takes a brand, an objective and a platform and thinks of innovative ways to bring them together.
• Hunger for Innovation - our clients want and have access to truly never-been-done-before opportunities. Helps determine the right ones and brings them to life in impactful ways.
• Relationship Building - practices the ability to be personal, understanding and a desire to do what's best for the team and the client. Fully engaged and present with clients.
• Inspiring Leadership - challenges a team to solve clients challenges in unique ways. Inspires others to try new approaches and serves as a role model to the team.

• Graduate of a four-year college or university
• 8+ years of integrated media planning experience
• Track record of handling big client ambitions
• Ability to create and execute a holistic channel approach to planning
• Ability to analyze and interpret data
• Experience collaborating with media owners, agency business units and creative agency partners
• Proven leadership ability and experience managing a team; a strong desire and ability to grow and develop talent
• Advanced knowledge of media fundamentals and an ability to educate at all levels
• Strong comfort level with data, analytics, and measurement
• CPG experience is a plus