81 Media Planning jobs in the United States

Manager, Media Planning

28117 Mooresville, North Carolina Lowe's

Posted 30 days ago

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Job Description

**Your Impact**
The principal purpose of the Paid Media Planning Manager is to manage a team of Assistant Marketing Managers to lead the development, execution, and optimization of cross-channel media plans that align with Lowe's marketing objectives. This individual will play a key role in ensuring that our plans reach the right audiences through the most effective media channels, including TV, OTT, OLV, OOH, audio, social, digital, print, and new and emerging platforms. To accomplish this the Paid Media Planning Manager must have knowledge and experience in the ever-changing media ecosystem.
The Paid Media Planning Manager works closely with the Lowe's Media Activation, Creative, Brand Marketing, Customer Marketing, and Data & Analytics teams as well as external agency partners and vendors to align plans to maximize advertising efforts against total business objectives. This individual should also possess excellent communication and presentation skills, with experience influencing cross-functional stakeholders.
**What You Will Do**
+ Responsible for leading a team in the development and managementof comprehensive media plans based on campaign goals, audience insights, and budget considerations to drive traffic, sales, and brand preference.
+ Stays current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies
+ Drives media innovation, thought leadership, and best practice sharing throughout the organization.
+ Collaborates with Data & Analytics partners to evaluate media effectiveness, including media mix modeling (MMM) and multi-touch attribution (MTA).
+ Manages external relationships with media agencyand third-party vendors.
+ Oversees multi-million dollar advertising budgetwith fiscal responsibility and excellence
+ Hires and manages a team of assistant media planning managers and helps them meet their performance objectives by providing the appropriate coaching, tools, feedback, and training. Fosters a collaborative team culture focused on innovation, accountability, and results.
**Minimum Qualifications**
+ Bachelor's Degree Business, Marketing, Communications or Related Field or Equivalent Experience and 5-7 Years of Marketing, Media or Related Field
**Preferred Skills/Education**
+ Master's Degree Business, Marketing, Communications or Related Field and 1-2 Years of Retail Experience
+ 1-2 Years of Agency Experience
**About Lowe's**
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 100 home improvement company serving approximately 16 million customer transactions a week in the United States. With total fiscal year 2024 sales of more than $83 billion, Lowe's operates over 1,700 home improvement stores and employs approximately 300,000 associates. Based in Mooresville, N.C., Lowe's supports the communities it serves through programs focused on creating safe, affordable housing, improving community spaces, helping to develop the next generation of skilled trade experts and providing disaster relief to communities in need. For more information, visit Lowes.com.
_Lowe's is an equal opportunity employer and administers all personnel practices without regard to race, color, religious creed, sex, gender, age, ancestry, national origin, mental or physical disability or medical condition, sexual orientation, gender identity or expression, marital status, military or veteran status, genetic information, or any other category protected under federal, state, or local law._
Starting rate of pay may vary based on factors including, but not limited to, position offered, location, education, training, and/or experience. For information regarding our benefit programs and eligibility, please visit
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Director Media Planning

10176 New York, New York ESPN, Inc.

Posted 17 days ago

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Job Description

The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results.
This role is critical in developing and leading holistic full-funnel Media strategy & planning across all media channels & platforms to increase brand awareness, retention & acquisition of ESPN brands & platforms. The ideal candidate is a creative thinker who utilizes collaboration in the highest form to drive business results. This position reports to the Senior Director Media Planning. This role is in New York, NY.
**Responsibilities:**
+ Analyze market trends, fan insights, and competitive landscape to identify opportunities and develop innovative media approaches
+ Develop strong partnerships with external media buying agencies and key media partners to maximize spend & alpha testing opportunities
+ Develop a comprehensive media strategy that aligns with business objectives
+ Steward effective communication and understand needs of marketing teams, internal stakeholders, and external league partners ensuring team is set up to effectively execute campaigns across ESPN O&O and paid media channels
+ Partner with Research & Analytics teams to evaluate performance and make data-driven decisions to influence future strategies
+ Encourage a culture based on teamwork, collaboration and intellectual ownership to drive results as well as manage, coach, and mentor managers and employees to inspire career growth
+ Provide digital marketing & creative thought leadership based on media results across ESPN Marketing
+ Collaborate with Sports Marketing departments to drive audience expansion and reach across various properties
**Qualifications:**
+ Minimum 10 years of experience in strategy and planning for large media campaigns
+ Minimum 3 years of experience in leadership and development, directly leading, managing, and growing teams
+ Experience with Performance Marketing, focusing on the path to purchasing objectives
+ Experience in engaging, managing and building relationships with senior and executive level leaders
+ A progressive mindset with proven success driving a business forward with innovative ideas
+ Excellent verbal and presenting skills to be an effective and persuasive communicator
+ Experience w/ audience targeting, data & tagging needs; implementation, reporting and measurement
+ An eye for emerging industry trends and topics, with an ability to shape business-building opportunities
+ Fluency in managing cross-functional collaborators to deliver unified work
+ A data-driven mentality, with a hunger to continuously refine strategy, performance and opportunity through insights
+ Deep understanding of the media landscape, consumer behavior, media consumption, and how to connect strategic thought leadership with activation across both digital and traditional channels
**Preferred Qualifications:**
+ Creative thinker who enjoys finding creative solutions by bringing brands together in unique and unexpected ways
+ The ideal candidate should be passionate, take initiative, have superior relationship skills, effectively multi-task, and is detail oriented
+ Sports/entertainment experience preferred
+ Demonstrates strong critical thinking and problem-solving skills with an ability to translate complex data into actionable insights in a clear and concise manner
+ Driven self-starter who is comfortable working both independently and collaboratively across multiple departments and disciplines in a fast-paced environment
**Required Education:**
+ Bachelor's degree in marketing, business, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $132,800.00 to $178,000.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
**Job ID:**
**Location:** New York,New York
**Job Posting Company:** ESPN
ESPN Productions, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
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Media Planning Manager - GTM

80113 Centennial, Colorado EchoStar

Posted 4 days ago

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Job Description

**Company Summary**
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
**Department Summary**
Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.
**Job Duties and Responsibilities**
The DISH & Sling Go-To-Market team is accountable for the strategy, growth, and development of all marketing initiatives driving the DISH and SLING TV business annually. This team manages the campaigns and initiatives that tell our brand story, reach our target audiences, and drive our yearly sales goals. As the Media Planning Program Manager, you will own the development and execution of media plans that optimize reach, engagement, and ROI across all paid channels. This is an exciting, dynamic role to have during an exciting time at Echostar, as we look to evolve our offerings based on the changing dynamics in the category and our entry into Wireless.
**Key Responsibilities:**
+ **Define Media Objectives & KPIs** : Partner with Media team to translate business and campaign goals into clear media objectives, success metrics, and attribution frameworks
+ **Develop Holistic Media Strategy** : Collect and organize channel mix recommendations-paid social, programmatic display, video, TV/OTT/CTV, search, audio, affiliate, etc-considering timing, flighting, geography, and format
+ **Audience & Persona Development** : Analyze first- and third-party data to build detailed audience segments and buyer personas; map audiences to channel activation strategies
+ **Budget Allocation & Forecasting** : Partner with Media team to allocate and manage media budgets (e.g., 40% paid social, 30% programmatic), forecast spend pacing, and reallocate funds to maximize incremental reach and performance
+ **Calendar & Campaign Planning** : Create integrated media calendars across launches, heavy-ups, and evergreen campaigns; ensure seamless handoffs between media launch, optimization, and wrap-up phases
+ **Creative Collaboration** : Work closely with creative development counterparts to develop channel-specific asset briefs (ad formats, specs, messaging hierarchies) and ensure on-time delivery
+ **Cross-Functional Alignment** : Align media plans with broader GTM messaging, lifecycle stage strategies, and product launch roadmaps in partnership with Brand, Digital, Insights, and Acquisition teams
+ **Performance Monitoring & Optimization** : Partner with Media channel owners and analytics team to track campaign performance in real time, conduct A/B tests, and adjust tactics-bids, placements, creative rotations-to hit efficiency and effectiveness targets
+ **Post-Campaign Analysis & Reporting** : Lead post-mortem analyses and QBRs -media mix modeling, incrementality testing, audience overlap studies-and synthesize learnings into actionable recommendations and quarterly scorecards
**Skills, Experience and Requirements**
This is a high-energy role for a well-rounded business professional who can hit the ground running and drive results immediately. This role is demanding given the dynamic market landscape and new marketing challenges, and will allow the right candidate the opportunity to make a big impact in a short time as they grow a critical channel for Echostar.
**Education and Experience:**
+ Bachelor's Degree in Marketing or related field
+ 5+ years of hands-on experience in media strategy, planning, and buying across digital and traditional channels within an agency or in-house GTM team
**Skills and Qualifications:**
+ Demonstrated success influencing multi-million dollar media budgets; skilled at forecasting, pacing, and rebalancing investments to meet performance goals
+ Thrive in a dynamic environment with shifting priorities; adept at multitasking, meeting tight deadlines, and managing simultaneous campaign launches
+ Ability to connect audience insights, channel dynamics, and business objectives into cohesive media plans that balance reach, frequency, and efficiency
+ Exceptional written and verbal communication; experienced in drafting media briefs, investment proposals, and post-campaign reports for leadership review
+ Strong interpersonal skills to partner with Media, Analytics, Finance, and external agencies; comfortable presenting plans and influencing senior stakeholders
+ Strong project management skills, with the ability to create clear workflows, maintain checklists (briefs, fact sheets, approvals), and ensure flawless execution
Visa sponsorship not available for this role
**Salary Ranges**
Compensation: $83,950.00/Year - $119,900.00/Year
**Benefits**
We offer versatile health perks, including flexible spending accounts, HSA, a 401(k) Plan with company match, ESPP, career opportunities, and a flexible time away plan; all benefits can be viewed here: DISH Benefits .
The base pay range shown is a guideline. Individual total compensation will vary based on factors such as qualifications, skill level, and competencies; compensation is based on the role's location and is subject to change based on work location.
Candidates need to successfully complete a pre-employment screen, which may include a drug test and DMV check. Our company is committed to fostering an inclusive and equitable workplace where every individual has the opportunity to succeed. We are dedicated to providing individuals with criminal or arrest records a fair chance of employment in accordance with local, state, and federal laws.
The posting will be active for a minimum of 3 days. The active posting will continue to extend by 3 days until the position is filled.
We pride ourselves on developing and promoting talent as an Equal Employment Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status. EchoStar will accommodate the sincerely held religious beliefs of employees if such accommodations are not undue hardships and are otherwise within the bounds of applicable law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. You may redact any information that identifies age, date of birth, or dates of school/graduation from your application documents before submission and throughout our application process.
EchoStar will provide reasonable accommodation to otherwise qualified job applicants and employees with known physical or mental disabilities, unless doing so poses an undue hardship on the Company, poses a direct threat of substantial harm to others, or is otherwise not required by law. EchoStar has a more detailed Accommodation Policy that applies to employees. EchoStar endeavors to make echostar.com and jobs.echostar.com accessible to users. Please contact if you would like to discuss the accessibility of our website or need assistance completing the application process. This contact information is for accommodation requests only; do not use this contact information to inquire about the status of applications.
Click the links to access the following statements: EEO Policy Statement ( , Pay Transparency ( , EEOC Know Your Rights (English ( /Spanish ( )
We are an Equal Opportunity/Affirmative Action employer and will consider all qualified applicants for employment without regard to race, color, religion, gender, pregnancy, sex, sexual orientation, gender identity, national origin, age, genetic information, protected veteran status, disability, or any other basis protected by local, state, or federal law. All qualified applicants with arrest or conviction records will be considered for employment in accordance with local, state, and federal law. U.S. Citizenship is required for certain positions. EEO is the law.
At EchoStar, you have the right to request reasonable accommodations. If you would like to contact us regarding the accessibility of our website or need assistance completing the application process, please contact This contact information is for accommodation requests only; you may not use this contact information to inquire about the status of an application.
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Media Planning Associate Manager

10176 New York, New York ESPN, Inc.

Posted 3 days ago

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Job Description

The Media Planning Team at ESPN develops innovative media plans that drive awareness, consumption, subscriptions, and brand affinity across all properties and platforms to affect the ESPN business.
The Associate Manager of Media Planning will focus on supporting the holistic media strategy of the ESPN Marketing portfolio across owned and paid media, plus TWDC networks. The Associate Manager will be responsible for contributing to development of media plans for assigned ESPN properties, supporting projects that blur the lines between marketing, research, and creative. This role provides foundational experience in how the world of media operates in the fast-paced environment of multiplatform live sports and content. This role reports to the Media Planning Associate Director. This role is based in New York, NY.
**Responsibilities:**
+ Responsible for contributing to the development and execution of the strategic approach and tactical plans across multiple sports
+ Work closely with cross-functional teams and play a consultative role by offering media insights to inform strategy, best practices, targeting recommendations, optimization suggestions and recaps where necessary
+ Responsible for end-to-end tracking of campaigns and multi-variant testing across media initiatives, driving measurable business outcomes
+ Monitor trends, tools, opportunities, and applications within digital environments, and appropriately apply that knowledge to inform campaign strategy
+ Have foresight and understanding of projects to maintain and adjust timing of deliverables for team at large, communicating changes to managers and leadership
+ Support team with data & tagging needs; implementation, reporting and measurement
+ Stay on top of sports industry trends, ad products, consumer and viewing behaviors to inform Media plans; provide point of view on relevant marketing campaigns and how ESPN can incorporate new technologies and partners into our campaigns
**Qualifications:**
+ Minimum of 2 years of relevant professional experience in media planning or media buying
+ Understanding of all media channels and experience coordinating across media disciplines with a focus on TV/CTV/Social/Digital for full funnel marketing plans
+ Comfortable with complex, cross-functional projects across teams and leagues
+ Strong collaborative and interpersonal skills with the ability to work dynamically across departments as well as manage internal and external partners
+ Extremely organized and motivated, with the ability to effectively prioritize and multi-task in a very fast-paced, deadline-driven environment
+ Proficient analytical skills
+ Knowledge of industry planning and research tools
+ Strong entertainment industry knowledge, preferably in sports
+ Self-motivated and comfortable working independently with minimal supervision and direction
+ Strong verbal and written communication skills
+ Works with urgency, strong time management, problem solving skills and a critical thinker
**Preferred Qualifications:**
+ Strong entertainment industry knowledge, preferably in sports
+ Multi-platform paid media experience
+ Interest in data-driven marketing and experience with devising effective strategies based on true insights
+ Experience in media tagging and reporting framework a plus
+ Self-motivated and comfortable working independently with minimal supervision and direction
+ Ability to prioritize and multi-task
+ Outstanding interpersonal skills (verbal and written)
+ Curiosity and passion for understanding the "why" underneath the surface
**Required Education:**
+ Bachelor's degree or equivalent in Marketing, Media, or a related field
#ESPNMedia
The hiring range for this position in New York, NY is $67,500 to $90,400 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate's geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
**Job ID:**
**Location:** New York,New York
**Job Posting Company:** ESPN
ESPN Productions, Inc. is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status.
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Principal Manager, Global Media Planning

98194 Seattle, Washington Qualtrics

Posted 12 days ago

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Job Description

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities-ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.
**Principal Manager, Global Media Planning**
**Why We Have This Role**
As a Senior/Principal Manager of Global Media Planning, you'll play a key role in shaping how our brand and demand generation campaigns reach and resonate with audiences worldwide. You will lead the paid media strategies that connect diverse markets and cultures, working closely with marketing teams across regions to create impactful, data-driven campaigns that reflect a truly global perspective. Your insights and leadership will help Qualtrics stay ahead in digital marketing innovation, delivering value for both customers and the business.
**How You'll Find Success**
+ Develop and execute media strategies that align with business goals and cultural differences across markets
+ Collaborate effectively with cross-functional, global teams to ensure media plans amplify diverse voices
+ Leverage data to refine campaigns and optimize budgets for maximum impact
+ Communicate clearly and influence stakeholders at all levels with transparency and respect
+ Proactively lead media planning processes with agility and inclusivity
+ Foster psychological safety, encouraging team collaboration and open idea-sharing
+ Embrace continuous learning about evolving digital trends and inclusive marketing best practices
**How You'll Grow**
+ Expand your strategic leadership by guiding multi-market media planning at scale
+ Deepen your expertise in global paid media channels and advanced analytics tools
+ Develop stronger cross-cultural communication and stakeholder influence skills
+ Gain experience managing external agency partnerships within diverse global contexts
**Things You'll Do**
+ Deliver comprehensive paid media strategies that drive brand awareness and demand generation globally
+ Collaborate with regional and channel leads to align campaigns with local market needs and perspectives
+ Manage media budgets thoughtfully to ensure efficient allocation and measurable ROI
+ Lead inclusive planning sessions with stakeholders, ensuring all voices contribute to strategy
+ Optimize media workflows and documentation to support diverse teams and working styles
+ Use data insights to recommend media plan adjustments fostering both business growth and inclusivity
**What We're Looking For On Your Resume**
+ 7-10+ years of hands-on digital media planning experience, ideally with exposure to global or multi-regional markets
+ Proven ability to analyze complex data sets and translate insights into actionable media strategies
+ Experience managing large media budgets with strong financial stewardship
+ Demonstrated success influencing stakeholders and collaborating across varied teams and cultures
+ Preferred: B2B media planning experience aligned with longer sales cycles and account-based marketing
+ Preferred: Proficiency with Tableau or similar data visualization tools
+ Preferred: Experience managing external media agencies and diverse partnership dynamics
**What You Should Know About This Team**
+ We work as one global team, valuing each member's unique perspective and cultural background
+ Our team is deeply committed to delivering measurable business impact through customer-obsessed media strategies
+ Collaboration and psychological safety fuel our ability to innovate and solve complex challenges together
+ We prioritize continuous growth, offering opportunities to learn new skills and experiment with emerging platforms
+ Our team embodies Qualtrics' values: transparency, being all in, customer obsession, one team, and scrappy resourcefulness
**Our Team's Favorite Perks and Benefits**
+ Hybrid work model with 3 days in-office collaboration and flexibility for remote or alternative work locations up to 2 weeks per year
+ Access to extensive learning and development resources supporting career growth and skill advancement
+ Inclusive Employee Resource Groups (Q-Groups) supporting diverse communities and fostering belonging
+ Comprehensive health and wellness benefits to support your well-being
+ Company-wide focus on meaningful work that lowers the world's tolerance for bad experiences - because what we build makes a difference
**The Qualtrics Hybrid Work Model:** Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
_Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic._
_Applicants in the United States of America have rights under Federal Employment Laws:_
_Family & Medical Leave Act ( , Equal Opportunity Employment ( , Employee Polygraph Protection Act ( is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know._
_Not finding a role that's the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit._
_For full-time positions_ , this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits ( .
Washington State Annual Pay Transparency Range
$118,500-$169,500 USD
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Principal Manager, Global Media Planning

22096 Reston, Virginia Qualtrics

Posted 12 days ago

Job Viewed

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Job Description

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities-ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.
**Principal Manager, Global Media Planning**
**Why We Have This Role**
As a Senior/Principal Manager of Global Media Planning, you'll play a key role in shaping how our brand and demand generation campaigns reach and resonate with audiences worldwide. You will lead the paid media strategies that connect diverse markets and cultures, working closely with marketing teams across regions to create impactful, data-driven campaigns that reflect a truly global perspective. Your insights and leadership will help Qualtrics stay ahead in digital marketing innovation, delivering value for both customers and the business.
**How You'll Find Success**
+ Develop and execute media strategies that align with business goals and cultural differences across markets
+ Collaborate effectively with cross-functional, global teams to ensure media plans amplify diverse voices
+ Leverage data to refine campaigns and optimize budgets for maximum impact
+ Communicate clearly and influence stakeholders at all levels with transparency and respect
+ Proactively lead media planning processes with agility and inclusivity
+ Foster psychological safety, encouraging team collaboration and open idea-sharing
+ Embrace continuous learning about evolving digital trends and inclusive marketing best practices
**How You'll Grow**
+ Expand your strategic leadership by guiding multi-market media planning at scale
+ Deepen your expertise in global paid media channels and advanced analytics tools
+ Develop stronger cross-cultural communication and stakeholder influence skills
+ Gain experience managing external agency partnerships within diverse global contexts
**Things You'll Do**
+ Deliver comprehensive paid media strategies that drive brand awareness and demand generation globally
+ Collaborate with regional and channel leads to align campaigns with local market needs and perspectives
+ Manage media budgets thoughtfully to ensure efficient allocation and measurable ROI
+ Lead inclusive planning sessions with stakeholders, ensuring all voices contribute to strategy
+ Optimize media workflows and documentation to support diverse teams and working styles
+ Use data insights to recommend media plan adjustments fostering both business growth and inclusivity
**What We're Looking For On Your Resume**
+ 7-10+ years of hands-on digital media planning experience, ideally with exposure to global or multi-regional markets
+ Proven ability to analyze complex data sets and translate insights into actionable media strategies
+ Experience managing large media budgets with strong financial stewardship
+ Demonstrated success influencing stakeholders and collaborating across varied teams and cultures
+ Preferred: B2B media planning experience aligned with longer sales cycles and account-based marketing
+ Preferred: Proficiency with Tableau or similar data visualization tools
+ Preferred: Experience managing external media agencies and diverse partnership dynamics
**What You Should Know About This Team**
+ We work as one global team, valuing each member's unique perspective and cultural background
+ Our team is deeply committed to delivering measurable business impact through customer-obsessed media strategies
+ Collaboration and psychological safety fuel our ability to innovate and solve complex challenges together
+ We prioritize continuous growth, offering opportunities to learn new skills and experiment with emerging platforms
+ Our team embodies Qualtrics' values: transparency, being all in, customer obsession, one team, and scrappy resourcefulness
**Our Team's Favorite Perks and Benefits**
+ Hybrid work model with 3 days in-office collaboration and flexibility for remote or alternative work locations up to 2 weeks per year
+ Access to extensive learning and development resources supporting career growth and skill advancement
+ Inclusive Employee Resource Groups (Q-Groups) supporting diverse communities and fostering belonging
+ Comprehensive health and wellness benefits to support your well-being
+ Company-wide focus on meaningful work that lowers the world's tolerance for bad experiences - because what we build makes a difference
**The Qualtrics Hybrid Work Model:** Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
_Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic._
_Applicants in the United States of America have rights under Federal Employment Laws:_
_Family & Medical Leave Act ( , Equal Opportunity Employment ( , Employee Polygraph Protection Act ( is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know._
_Not finding a role that's the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit._
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Principal Manager, Global Media Planning

84605 Provo, Utah Qualtrics

Posted 12 days ago

Job Viewed

Tap Again To Close

Job Description

At Qualtrics, we create software the world's best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform-we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention-but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.
When you join one of our teams, you'll be part of a nimble group that's empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won't have to look to find growth opportunities-ready or not, they'll find you. From retail to government to healthcare, we're on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that's work worth doing.
**Principal Manager, Global Media Planning**
**Why We Have This Role**
As a Senior/Principal Manager of Global Media Planning, you'll play a key role in shaping how our brand and demand generation campaigns reach and resonate with audiences worldwide. You will lead the paid media strategies that connect diverse markets and cultures, working closely with marketing teams across regions to create impactful, data-driven campaigns that reflect a truly global perspective. Your insights and leadership will help Qualtrics stay ahead in digital marketing innovation, delivering value for both customers and the business.
**How You'll Find Success**
+ Develop and execute media strategies that align with business goals and cultural differences across markets
+ Collaborate effectively with cross-functional, global teams to ensure media plans amplify diverse voices
+ Leverage data to refine campaigns and optimize budgets for maximum impact
+ Communicate clearly and influence stakeholders at all levels with transparency and respect
+ Proactively lead media planning processes with agility and inclusivity
+ Foster psychological safety, encouraging team collaboration and open idea-sharing
+ Embrace continuous learning about evolving digital trends and inclusive marketing best practices
**How You'll Grow**
+ Expand your strategic leadership by guiding multi-market media planning at scale
+ Deepen your expertise in global paid media channels and advanced analytics tools
+ Develop stronger cross-cultural communication and stakeholder influence skills
+ Gain experience managing external agency partnerships within diverse global contexts
**Things You'll Do**
+ Deliver comprehensive paid media strategies that drive brand awareness and demand generation globally
+ Collaborate with regional and channel leads to align campaigns with local market needs and perspectives
+ Manage media budgets thoughtfully to ensure efficient allocation and measurable ROI
+ Lead inclusive planning sessions with stakeholders, ensuring all voices contribute to strategy
+ Optimize media workflows and documentation to support diverse teams and working styles
+ Use data insights to recommend media plan adjustments fostering both business growth and inclusivity
**What We're Looking For On Your Resume**
+ 7-10+ years of hands-on digital media planning experience, ideally with exposure to global or multi-regional markets
+ Proven ability to analyze complex data sets and translate insights into actionable media strategies
+ Experience managing large media budgets with strong financial stewardship
+ Demonstrated success influencing stakeholders and collaborating across varied teams and cultures
+ Preferred: B2B media planning experience aligned with longer sales cycles and account-based marketing
+ Preferred: Proficiency with Tableau or similar data visualization tools
+ Preferred: Experience managing external media agencies and diverse partnership dynamics
**What You Should Know About This Team**
+ We work as one global team, valuing each member's unique perspective and cultural background
+ Our team is deeply committed to delivering measurable business impact through customer-obsessed media strategies
+ Collaboration and psychological safety fuel our ability to innovate and solve complex challenges together
+ We prioritize continuous growth, offering opportunities to learn new skills and experiment with emerging platforms
+ Our team embodies Qualtrics' values: transparency, being all in, customer obsession, one team, and scrappy resourcefulness
**Our Team's Favorite Perks and Benefits**
+ Hybrid work model with 3 days in-office collaboration and flexibility for remote or alternative work locations up to 2 weeks per year
+ Access to extensive learning and development resources supporting career growth and skill advancement
+ Inclusive Employee Resource Groups (Q-Groups) supporting diverse communities and fostering belonging
+ Comprehensive health and wellness benefits to support your well-being
+ Company-wide focus on meaningful work that lowers the world's tolerance for bad experiences - because what we build makes a difference
**The Qualtrics Hybrid Work Model:** Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
_Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic._
_Applicants in the United States of America have rights under Federal Employment Laws:_
_Family & Medical Leave Act ( , Equal Opportunity Employment ( , Employee Polygraph Protection Act ( is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know._
_Not finding a role that's the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit._
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About the latest Media planning Jobs in United States !

Coordinator, Media Planning - Santa Monica, 90404

90404 Santa Monica, California Universal Music Group

Posted 2 days ago

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Job Description

Coordinator, Media Planning - Santa Monica, 90404, United States of America

How we LEAD: 

UMe is looking for a creative and collaborative Coordinator, Media Planning to ideate, build, and manage effective omni channel campaigns for UMG’s roster of catalog artists and their music fans focused on the execution of digital paid media campaigns. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now. You will work cross-functionally to help solve complex and exciting challenges by leveraging data to develop audience specific strategies. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.

You are both creative and data driven, obsessed with advertising, thrives in a fast-paced environment, has a willingness to adapt and a commitment to getting things done.

How you’ll CREATE:  

  • Strategize and execute digital advertising campaigns 
  • Develop audience tactics centered on social media follower growth and email subscribers for driving long-term fan engagement, retention, and lifetime value
  • Work in-tandem with cross-functional teams including marketing/audience growth, label departments, and central teams
  • Work with internal teams to enable smart advertising strategies to develop an artist’s brand and voice
  • Contribute meaningful reporting and analyses; translate analytical findings into clear, easily understandable, actionable insights and optimizations that drive strong business strategy
  • Work with legal/compliance on sweepstakes rules and terms & conditions
  • Be an authority on advertising platform best practices, leveraging data to drive fan engagement, consumption, and purchases
  • Provide team support actualizing spends

Bring your VIBE:

  • 1+ year of experience in paid media with an emphasis on social platforms, including full ownership ranging from strategy to execution
  • Data-driven individual with the ability to dig into large sets of data to interpret findings, analyze trends, recognize anomalies and build testing plans based on data
  • Exceptional attention to detail and hands on experience overseeing both the strategy and execution digital advertising campaigns 
  • Exceptional written and verbal communication skills and is at ease communicating across teams and different levels within a large organization
  • Must have a 'can do' attitude with an entrepreneurial mindset and be comfortable working in a dynamic, unstructured environment on complex projects
  • Adept in strategic thinking & analytics with a passion for innovation and creative problem solving
  • Strong analytical skills and the ability to leverage data for insights and action
  • Ability to multi-task and work in a fast-paced environment
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Director, Media Planning (Traditional and Digital)

60684 Chicago, Illinois Quad

Posted today

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Job Description

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.
General Purpose of Job:
The Director, Media Planning role will be responsible for developing client-specific strategy for key accounts. This role will be primarily responsible for working collaboratively with client and agency leadership to either improve current client strategy or lead the development of net new strategies for prospective clients. The right candidate will be passionate about Media and have familiarity with all performance and brand marketing channels. They must have experience in all media channels, both online and offline with an understanding of the role each channel plays, the strengths and weaknesses, as well as how they all work together. The Director, Media Planning provides senior leadership to the team responsible for placing, confirming and monitoring media orders to ensure the clients' advertising program is executed flawlessly. The successful Director provides a high level of media planning and strategy expertise to assigned accounts as the functional leader of the team. The Director provides ongoing communication, consulting, insight, analysis, and recommendations regarding digital media, including emerging trends. The Director is also responsible for identifying and developing the talent needed to function as a high-performing team.
Location: Chicago or New York, 4 days in office
Key Responsibilities:
Understand client challenges to craft custom marketing program (inclusive of audiences, markets, competitive spend trends, additional consumer insights and trends, etc.)
+ Understand client challenges to craft custom marketing program (inclusive of audiences, markets, competitive spend trends, additional consumer insights and trends, etc.)
+ Lead media strategy for new business development and collaborate with all other Quad stakeholders as necessary, as part of the new business process
+ Lead conversations, internally and support externally in establishing benchmarks to determine success
+ Oversee media strategy, campaign creation, budget, optimization, and testing strategy(ies), as applicable, for full-funnel, multi-platform campaigns across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media
+ Identify relevant media partners and data partners (when Quad audience stack is not applicable) to test in plans on a client-by-client basis
+ Identify areas of opportunity to innovate with agency partners to evolve media strategy for clients and the agency as a whole
+ Reviews advanced analytics reports to provide direction on media plan optimizations
+ Leverage insights, learnings, and modeling to help determine the right channel mix and further bolster the data-informed portions of media plans
+ Stay current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies
+ Develop POV on new media products and vendor capabilities
+ Approval and oversight over strategy content for QBRs; lead when allocation allows
+ Nurture team of managers and planners
+ Lead client calls as needed
+ Collaborate with media activation on case study structure and development
+ Advise on recommended measurement framework and approach
+ Effectively motivate, lead and train team members while fostering accountability and ownership; marshal resources, as necessary, to ensure work is completed accurately and timely.
+ Create, implement and support operational best practices across the team and within the department.
+ Support new client onboarding efforts as directed by leadership
Education:
- Bachelor's degree
Experience:
- 7-10+ years of experience in either agency environments and/or channel partnerships
- 3+ years in a management or supervisory role
- Exceptionally strong verbal and written communication skills to effectively interact with clients, vendors and all levels of the internal organization
- Ability to identify / recruit / retain top talent; experience positively managing personnel issues
- Proven quantitative and analytic capabilities; expertise in translating data into insights
- Proven ability to manage multiple, simultaneous short- and long-term projects
- Track record of demonstrating strong judgment and prioritization capabilities
- Ability to implement change quickly to support evolving / changing client initiatives or marketplace occurrences
- Working knowledge of third-party media research, including but not limited to: Nielsen, MRI, Scarborough, Media Radar, DoubleClick, YouGov
Knowledge, Skills & Abilities:
- Experience building client decks and pitching current as well as potential up-sell opportunities
- Expert understanding of media planning, distribution, and syndication of content
- Collaborative approach and all-in attitude
- Client facing track record
- Skilled at and enjoys manipulating and understanding data, as well as drawing actionable data-driven decisions to drive sales and marketing efforts
- Strong interpersonal, partnership and influencing management skills
- Self-motivated and creative strategic thinker who thrives in fast-paced environment
- Extensive knowledge of the media industry, demonstrating depth in media strategy and performance-based marketing across all channels, media analytics / ROI, and planning and buying local and national media (digital and traditional)
- Proven ability to develop and manage paid media plans that meet / exceed business objectives
- Influential and persuasive communicator with strong interpersonal skills; exceptional ability to grow and foster internal / external relationships
- Strong presentation / story-telling and impeccable written and verbal communication skills
- Demonstrated ability to learn and understand each client's business; act as an extension of the client with working knowledge of issues that could influence media decisions
- Display a natural curiosity as a "student of the industry" with a desire to both learn and teach, while applying knowledge for the ongoing betterment of client media plans
- Ability to lead and develop a high-performing team, with track record of employee growth and development
- Passion for a purpose-driven, team oriented, client-first, cross-functional culture
- Demonstrated problem-solver with the ability to provide creative solutions that result in positive outcomes
- Ability to articulate a clear and compelling vision to direct and maximize the team where all roles and responsibilities are well defined, understood and managed
- Expert synthesizer of detail and information for client, peer and management consumption
- Exhibits sound business judgment to navigate through everyday client and team challenges, commanding both authority and respect
Employees can be expected to be paid an annualized salary range of $120,000 - $155, 650, based on variations in knowledge, skills, experience and market conditions age.
#LI-DP1
Rise and Quad are proud to be an equal opportunity employers. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.
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Manager, Media Planning (Traditional and Digital)

60684 Chicago, Illinois Quad

Posted 4 days ago

Job Viewed

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Job Description

Rise is an award-winning, full-service Media Agency of Record that is backed by data and powered by people. We create omnichannel experiences using our proprietary tech stack and advanced analytics capabilities to help solve the unique struggles brands face today. This approach, with transparency at its core, specializes in omnichannel media, commerce and retail media, advanced in-home media, as well as content and creator marketing.
We offer "Risers" the opportunity to work in an ever-evolving industry that will foster learning and development, provide an innovative work environment with diverse projects and clients, career advancement paths a collaborative team environment, corporate social responsibility initiatives, an inclusive and diverse culture, plus association with a reputable media agency. We're looking for talent like you who can continue to elevate our work and culture.
General Purpose of Job:
We are looking to hire a Manager, Media Planning who is responsible for developing an understanding of clients' business model and pain points and translating them to custom media strategies and media plans. The ideal candidate will have a passion for digital marketing, have familiarity with all media channels, both online and offline, as well as the ability to think critically. The Manager, Media Planning will be responsible for overseeing the media planning process and participating in developing client relationships by building trust and credibility through clear, concise and professional communications. The successful Manager develops media plans that deliver against goals/KPIs and provides ongoing guidance for next-level strategies that positively impact the client's business. This role manages the daily activities of team members with responsibility for managing, mentoring and developing direct reports. This role will have expectations of working on both existing client strategy as well as collaborate on new client strategy and innovation opportunities.
Location: Chicago, 4 days in office
Key Responsibilities:
+ Work with Media Strategy leadership to develop innovative and custom solutions in achieving client goals for prospective and current clients
+ Develop and oversee media strategy, campaign creation, budget, optimization, and testing strategy(ies), as applicable, for full-funnel, multi-platform campaigns across all paid channels including television, radio, print, out-of-home, digital, social, and mobile media
+ Leverage insights and learnings to help determine the right channel mix and further bolster the data-informed portions of media plans; engage with and support the efforts of the Analytics team re: same
+ Translate client audience data, goals, and pain points into custom media plans
+ Assist with driving new business development by ensuring the New Business team is leveraging customized approaches
+ Work in collaboration with Director and peers to develop media strategies that leverage connections planning and creative insights, are integrated across moments/tactics and align with client campaign objectives
+ Support the efforts of the activation team related to plan execution; participate in packaging / communicating negotiation / placement / results outcomes to clients, as appropriate
+ Stay current with new advances in media, the competitive landscape, and vendor capabilities; leverage that knowledge to influence current and future business plans and strategies
+ Supervise media team members on the execution of client media campaigns to ensure accurate and timely execution
+ Foster and implement collaborative, proactive communication with internal teams and external client(s) (via in-person, phone or email)
+ Ensure all communication on behalf of client is clear, concise and accurate (notifications, insertion orders, press runs, material tracking resolutions, etc.)
+ Lead and support team development including mentoring and training on new media / internal process and procedures
+ Marshall team and other resources, as necessary, to manage multiple projects simultaneously
+ Implement and support operational best practices across the team and within the department
+ Keep manager and team members informed of media opportunities or challenges that could impact client budget and goals of each campaign
Education:
+ Bachelors Degree Preferred
Experience:
+ 4+ years of media experience at both a tactical level (implementing) and strategic level (guiding and training); agency experience is a plus
+ Experience in omnichannel media planning, including both digital and traditional media
+ Proven ability to manage multiple, simultaneous short- and long-term projects
+ Track record of demonstrating strong judgment and prioritization capabilities
+ Ability to implement change quickly to support evolving / changing client initiatives or marketplace occurrences
+ Working knowledge of third-party media research, including but not limited to: Nielsen, MRI, Scarborough, Kantar, DoubleClick, YouGov
Knowledge, Skills & Abilities:
+ Experience building client decks and pitching current as well as potential up-sell opportunities
+ Strong understanding of media planning, distribution, and syndication of content
+ Evidence of facilitating and initiating creative thinking in the media space
+ Dedication to completing projects and tasks with passion and a relentless pursuit of excellence; ability to excel in a complex and changing marketplace Demonstrated critical thinking and problem solving abilities
+ Collaborative approach and all-in attitude Client facing track record; excellent verbal and written communication skills
+ Committed to flawless execution
Employees can be expected to be paid an annualized salary range of $85,000 -$100,000, based on variations in knowledge, skills, experience and market conditions.
#LI-DP1
Rise and Quad are proud to be an equal opportunity employers. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Rise and Quad do not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Rise and Quad also prohibit harassment of applicants and employees based on any of these protected categories.
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