5,980 Medical Marketing jobs in the United States
Medical Services Marketing Specialist
72205 Little Rock, Arkansas
Arkansas Children's
Posted today
Job Viewed
Job Description
**Work Shift:**
Day Shift
**Time Type:**
Full time
**Department:**
CC017790 Marketing/Communications Administration
**Summary:**
Monday to Friday, 8:00 a.m. to 5:00 p.m. - Hybrid
Supports strategic plan to grow market share and increase brand loyalty. Amplifies awareness, consideration and preference of strategic service lines and promotion of telemedicine in the organization.
**Additional Information:**
**The Medical Services Marketing Specialist role supports the organization's strategic plan to grow market share and strengthen brand loyalty for the Heart Institute and fetal services. The position is responsible for developing and executing targeted marketing strategies, cultivating strong partnerships with clinical teams, and increasing awareness and engagement around these highly specialized programs.**
Monday to Friday, 8:00 a.m. to 5:00 p.m. - Hybrid
**Required Education:**
High school diploma or GED or equivalent
**Recommended Education:**
Bachelor's degree in a related field of study.
**Required Work Experience:**
High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.
**Recommended Work Experience:**
**Required Certifications:**
**Recommended Certifications:**
**Description**
1. Serves as the marketing relationship "owner" and as a strategic resource for physicians and leaders of Cardiac Services, Neurosciences, Hematology/Oncology, Pulmonary and Endocrine and other service lines.
2. Ensures physician bios, photos, areas of specialty, etc. are current, provided to Manager, Digital Services and posted to AC web and smartphone/mobile properties.
3. Gathers information and writes copy/announcements on new physicians and/or changes in medical staff and ensures information has been provided to Physician Liaisons, Media Relations Specialists, and other key team members for marketing communications.
4. Plans, collaborates and recommends marketing solutions for targeted markets.
5. Supports Physician Liaisons to help strengthen targeted referrals.
6. Represents Marketing & Communications as contact person for service line initiatives or other services as assigned.
7. Performs other duties as assigned.
Arkansas Children's ( is the only hospital system in the state dedicated to caring for children, which enables us to uniquely shape the landscape of pediatric care in Arkansas.
Arkansas Children's is driven by four core values-safety, teamwork, compassion and excellence-which inform every action.
Arkansas Children's Hospital has received Magnet Status ( from the American Nurses Credentialing Center (ANCC), for nursing excellence and patient outcomes. And we are nationally ranked by U.S. News & World Report ( for Cancer, Cardiology & Heart Surgery, Diabetes & Endocrinology, Nephrology, Neurology & Neurosurgery, Pulmonology & Lung Surgery and Urology.
For more than a century, Arkansas Children's has met the unique needs of children. But we're more than just a hospital treating sick kids-our services include two hospitals, a pediatric research institute, foundation, clinics, education and outreach, all with an unyielding commitment to making children better today and healthier tomorrow.
Arkansas Children's Little Rock campus includes a 336-bed hospital with the state's only pediatric Level 1 Trauma Center, burn center, Level 4 neonatal intensive care and pediatric intensive care, as well as a nationally-recognized transport service. And Arkansas Children's Northwest ( provides inpatient and emergency care, clinic rooms and diagnostic services to children in that corner of the state.
_"Arkansas Children's is a place of hope and comfort for children and parents. When you are at children's, you are part of an elite team united with a common goal of saving children and making their lives better."_ Michael - Business Operations Manager
"Arkansas Children's Hospital is a prestigious institution that cares for children." Linda - Information Systems Analyst
"We are an organization of care, love, and hope while we champion children." Angela - Parking and Fleet Coordinator
"Care, love, and hope for children!" Kathy - Administrative Assistant
"When I think of my time here at Arkansas Children's Hospital, I can honestly say that it has given me a unique perspective on the human condition, and the various roles that we all have in patient care. As a supply assistant, I have a very important job ensuring that the doctors and nurses have what they need to provide the world class medical care to the Children of Arkansas and surrounding states. Being a Champion for Children is more than a catch phrase, it is a way of life!" Nick - Supply Assistant
Arkansas Children's provides equal employment opportunity to all persons without regard to age, race, color, religion, national origin or citizenship status, disability, military status, sexual orientation, gender identity or expression, pregnancy or any other category protected by federal, state and local laws. Further, Arkansas Children's will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Day Shift
**Time Type:**
Full time
**Department:**
CC017790 Marketing/Communications Administration
**Summary:**
Monday to Friday, 8:00 a.m. to 5:00 p.m. - Hybrid
Supports strategic plan to grow market share and increase brand loyalty. Amplifies awareness, consideration and preference of strategic service lines and promotion of telemedicine in the organization.
**Additional Information:**
**The Medical Services Marketing Specialist role supports the organization's strategic plan to grow market share and strengthen brand loyalty for the Heart Institute and fetal services. The position is responsible for developing and executing targeted marketing strategies, cultivating strong partnerships with clinical teams, and increasing awareness and engagement around these highly specialized programs.**
Monday to Friday, 8:00 a.m. to 5:00 p.m. - Hybrid
**Required Education:**
High school diploma or GED or equivalent
**Recommended Education:**
Bachelor's degree in a related field of study.
**Required Work Experience:**
High School Diploma/GED and 2 years of relevant experience, or 4 years of experience in lieu of a diploma/GED.
**Recommended Work Experience:**
**Required Certifications:**
**Recommended Certifications:**
**Description**
1. Serves as the marketing relationship "owner" and as a strategic resource for physicians and leaders of Cardiac Services, Neurosciences, Hematology/Oncology, Pulmonary and Endocrine and other service lines.
2. Ensures physician bios, photos, areas of specialty, etc. are current, provided to Manager, Digital Services and posted to AC web and smartphone/mobile properties.
3. Gathers information and writes copy/announcements on new physicians and/or changes in medical staff and ensures information has been provided to Physician Liaisons, Media Relations Specialists, and other key team members for marketing communications.
4. Plans, collaborates and recommends marketing solutions for targeted markets.
5. Supports Physician Liaisons to help strengthen targeted referrals.
6. Represents Marketing & Communications as contact person for service line initiatives or other services as assigned.
7. Performs other duties as assigned.
Arkansas Children's ( is the only hospital system in the state dedicated to caring for children, which enables us to uniquely shape the landscape of pediatric care in Arkansas.
Arkansas Children's is driven by four core values-safety, teamwork, compassion and excellence-which inform every action.
Arkansas Children's Hospital has received Magnet Status ( from the American Nurses Credentialing Center (ANCC), for nursing excellence and patient outcomes. And we are nationally ranked by U.S. News & World Report ( for Cancer, Cardiology & Heart Surgery, Diabetes & Endocrinology, Nephrology, Neurology & Neurosurgery, Pulmonology & Lung Surgery and Urology.
For more than a century, Arkansas Children's has met the unique needs of children. But we're more than just a hospital treating sick kids-our services include two hospitals, a pediatric research institute, foundation, clinics, education and outreach, all with an unyielding commitment to making children better today and healthier tomorrow.
Arkansas Children's Little Rock campus includes a 336-bed hospital with the state's only pediatric Level 1 Trauma Center, burn center, Level 4 neonatal intensive care and pediatric intensive care, as well as a nationally-recognized transport service. And Arkansas Children's Northwest ( provides inpatient and emergency care, clinic rooms and diagnostic services to children in that corner of the state.
_"Arkansas Children's is a place of hope and comfort for children and parents. When you are at children's, you are part of an elite team united with a common goal of saving children and making their lives better."_ Michael - Business Operations Manager
"Arkansas Children's Hospital is a prestigious institution that cares for children." Linda - Information Systems Analyst
"We are an organization of care, love, and hope while we champion children." Angela - Parking and Fleet Coordinator
"Care, love, and hope for children!" Kathy - Administrative Assistant
"When I think of my time here at Arkansas Children's Hospital, I can honestly say that it has given me a unique perspective on the human condition, and the various roles that we all have in patient care. As a supply assistant, I have a very important job ensuring that the doctors and nurses have what they need to provide the world class medical care to the Children of Arkansas and surrounding states. Being a Champion for Children is more than a catch phrase, it is a way of life!" Nick - Supply Assistant
Arkansas Children's provides equal employment opportunity to all persons without regard to age, race, color, religion, national origin or citizenship status, disability, military status, sexual orientation, gender identity or expression, pregnancy or any other category protected by federal, state and local laws. Further, Arkansas Children's will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
View Now
0
Director, Digital Marketing Strategy
11354 Queens, New York
Fidelis Care
Posted today
Job Viewed
Job Description
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
- Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
- Oversee a team of five digital, social, and database marketing professionals
- Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
- Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
- Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
- Oversee creation and maintenance of web sites, including content, accessibility, design and performance
- Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
- Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
- Develop and oversee enterprise video strategy
- Develop and oversee the strategy, content, and implementation of email and text campaigns
- Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
- Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
- Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
- Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
Education/Experience:
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
View Now
1
Director, Digital Marketing Strategy
11415 Kew Gardens, New York
Centene Corporation
Posted 9 days ago
Job Viewed
Job Description
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
View Now
2
Digital Marketing Strategy Lead
55401 Minneapolis, Minnesota
$110000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is seeking a highly motivated and results-oriented Digital Marketing Strategy Lead to spearhead our online marketing initiatives. This is a fully remote position, allowing you to contribute your expertise from anywhere. As the lead, you will be responsible for developing, implementing, and managing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. Your role will encompass overseeing SEO, SEM, social media marketing, content marketing, email marketing, and performance marketing strategies. You will analyze market trends, identify new opportunities, and leverage data analytics to optimize campaign performance and ROI. This role requires a deep understanding of the digital marketing landscape, including emerging technologies and best practices. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive and effective marketing efforts. The ability to manage multiple projects simultaneously, meet deadlines, and adapt to a fast-paced environment is crucial. We are looking for a strategic thinker with a proven track record of success in leading digital marketing teams and delivering measurable results. A bachelor's degree in Marketing, Communications, Business, or a related field is required, with a master's degree or relevant certifications being a strong asset. This is an exceptional opportunity to shape the digital presence of a growing company and make a significant impact from the comfort of your home office.
Responsibilities:
Responsibilities:
- Develop and execute data-driven digital marketing strategies.
- Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
- Analyze campaign performance metrics and provide actionable insights for improvement.
- Oversee budget allocation and ensure efficient spending across all digital channels.
- Conduct market research and competitor analysis to identify new opportunities.
- Manage and mentor a team of digital marketing specialists.
- Collaborate with internal teams to align marketing efforts with business objectives.
- Stay abreast of the latest digital marketing trends and technologies.
- Bachelor's degree in Marketing, Communications, Business, or related field.
- Master's degree or relevant marketing certifications are preferred.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
- Proven expertise in SEO, SEM, social media, content, and email marketing.
- Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
- Excellent project management and organizational abilities.
- Exceptional communication and interpersonal skills.
- Ability to work independently and effectively in a remote setting.
Apply Now
3
Digital Marketing Strategy Manager
23451 Virginia Beach, Virginia
$105000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a rapidly growing e-commerce company, is looking for a strategic and data-driven Digital Marketing Strategy Manager to lead their marketing efforts in **Virginia Beach, Virginia, US**. This role is crucial for developing and executing comprehensive digital marketing campaigns that drive customer acquisition, engagement, and retention. You will be responsible for overseeing all aspects of digital marketing, including SEO, SEM, social media marketing, email marketing, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of current digital marketing trends, analytics tools, and platform capabilities. Key responsibilities include developing marketing strategies aligned with business objectives, managing marketing budgets, analyzing campaign performance, and optimizing strategies for maximum ROI. You will collaborate closely with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging and campaign execution. Strong analytical skills and the ability to translate data into actionable insights are essential. We are seeking a creative thinker with a proven ability to manage complex campaigns and deliver measurable results. Experience with A/B testing, conversion rate optimization (CRO), and marketing automation platforms is highly desirable. This is an exciting opportunity to make a significant impact on a thriving business in the heart of **Virginia Beach, Virginia, US**. The successful candidate will be instrumental in shaping the company's online presence and driving significant business growth through innovative digital strategies. If you are passionate about digital marketing and possess a strategic mindset, we encourage you to apply.
Apply Now
4
Digital Marketing Strategy Lead
84601 Cottonwood Heights, Utah
$95000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client is looking for an innovative and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts from their offices in Provo, Utah, US . This strategic role will involve developing, implementing, and managing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and content marketing, to drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital landscape, current marketing trends, and analytics tools to measure campaign performance and optimize strategies. Key responsibilities include creating data-driven marketing plans, managing marketing budgets, overseeing the creation of engaging digital content, and analyzing website traffic and user behavior. You will also be responsible for identifying new digital marketing opportunities and staying ahead of industry best practices. This role requires a minimum of five years of experience in digital marketing, with a proven track record of success in developing and executing profitable campaigns. A Bachelor's degree in Marketing, Business, Communications, or a related field is required; a Master's degree is a plus. Strong analytical skills, proficiency with marketing automation platforms (e.g., HubSpot, Marketo), and expertise in SEO/SEM tools (e.g., Google Analytics, SEMrush) are essential. Excellent communication and presentation skills are needed to collaborate with cross-functional teams and present strategy to stakeholders. This is a fantastic opportunity to shape the digital future of a growing organization and drive measurable business outcomes.
Apply Now
5
Digital Marketing Strategy Lead
46204 Indianapolis, Indiana
$98000 Annually
WhatJobs
Posted 9 days ago
Job Viewed
Job Description
Our client, a fast-paced and innovative company in the Marketing sector, is looking for a talented Digital Marketing Strategy Lead to spearhead our online presence and engagement initiatives. This crucial role, located at our **Indianapolis, Indiana, US** office, will be responsible for developing, implementing, and managing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and engagement. You will oversee all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and display advertising. Key responsibilities include conducting market research and competitive analysis to identify opportunities, defining target audiences, and crafting compelling campaign messaging. You will manage the digital marketing budget, allocate resources effectively, and track campaign performance against key metrics (KPIs) such as ROI, CPA, and conversion rates. Collaboration with cross-functional teams, including creative, web development, and product marketing, will be essential to ensure integrated and impactful campaigns. You will also stay abreast of the latest digital marketing trends, tools, and best practices, continuously optimizing strategies for maximum effectiveness. The ideal candidate will have a Bachelor's degree in Marketing, Communications, or a related field, with a minimum of 6 years of progressive experience in digital marketing strategy and execution. Proven expertise in SEO, SEM, social media management, content creation, and analytics platforms (e.g., Google Analytics, Adobe Analytics) is required. Excellent analytical skills, a data-driven mindset, and strong project management capabilities are essential. Experience with marketing automation platforms and CRM systems is a plus. If you are passionate about leveraging digital channels to build strong brands and drive business growth, we encourage you to apply.
Apply Now
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6
Director, Digital Marketing Strategy
11354 Queens, New York
Fidelis Care
Posted today
Job Viewed
Job Description
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
- Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
- Oversee a team of five digital, social, and database marketing professionals
- Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
- Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
- Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
- Oversee creation and maintenance of web sites, including content, accessibility, design and performance
- Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
- Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
- Develop and oversee enterprise video strategy
- Develop and oversee the strategy, content, and implementation of email and text campaigns
- Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
- Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
- Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
- Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
Education/Experience:
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
View Now
7
Director of Digital Marketing Strategy
23451 Virginia Beach, Virginia
$120000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
A leading consumer goods company is seeking an experienced and innovative Director of Digital Marketing Strategy to drive its online presence and customer engagement initiatives in Virginia Beach, Virginia, US . This senior role is responsible for developing and executing a comprehensive digital marketing plan that encompasses SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. You will lead a team of digital marketing specialists, manage the digital marketing budget, and oversee the performance of all online marketing channels. The ideal candidate will possess a deep understanding of current digital marketing trends, analytics tools, and customer journey mapping. Proven success in developing and implementing data-driven marketing strategies that generate measurable results, such as lead generation, customer acquisition, and brand awareness, is essential. Responsibilities include conducting market research, analyzing campaign performance, optimizing website user experience, and collaborating with product development and sales teams to ensure a cohesive brand message. Strong leadership, analytical, and communication skills are required. Proficiency in marketing automation platforms (e.g., HubSpot, Marketo), CRM systems, and web analytics tools (e.g., Google Analytics) is necessary. A Bachelor's degree in Marketing, Communications, Business, or a related field is required; an MBA or relevant professional certifications are a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 4 years in a strategic leadership role, is essential for this impactful position.
Apply Now
8
Director of Digital Marketing Strategy
10001 New York, New York
$150000 Annually
WhatJobs
Posted 4 days ago
Job Viewed
Job Description
Our client, a globally recognized leader in the consumer goods sector, is seeking a visionary Director of Digital Marketing Strategy to spearhead their online presence in New York City, New York, US . This executive role will be instrumental in shaping and executing comprehensive digital marketing campaigns that drive brand awareness, customer engagement, and revenue growth. The Director will oversee all facets of digital marketing, including SEO/SEM, social media marketing, email marketing, content marketing, and paid advertising. Responsibilities include developing data-driven marketing strategies, managing budgets, analyzing campaign performance, and identifying new growth opportunities. You will lead a talented team of marketing professionals, fostering a collaborative and innovative environment. The ideal candidate possesses a deep understanding of the digital landscape, emerging marketing technologies, and consumer behavior. Exceptional leadership, strategic thinking, and analytical skills are paramount. A Bachelor's degree in Marketing, Communications, or a related field is required; an MBA or Master's degree is strongly preferred. A minimum of 10 years of progressive experience in digital marketing, with at least 5 years in a leadership capacity, is essential. Proven success in developing and implementing impactful digital marketing strategies for large brands is a must. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is critical. This is a unique opportunity to shape the digital future of a prominent brand in one of the world's most dynamic cities.
Key Responsibilities:
Key Responsibilities:
- Develop and implement comprehensive digital marketing strategies.
- Oversee all digital marketing channels (SEO, SEM, Social Media, Email).
- Manage digital marketing budgets and analyze campaign ROI.
- Lead and mentor the digital marketing team.
- Identify and leverage emerging digital marketing trends and technologies.
- Collaborate with cross-functional teams to ensure brand consistency.
- Drive customer acquisition and retention through digital initiatives.
Apply Now
9