6,833 Medical Marketing jobs in the United States
Senior Specialist, Marketing Strategy
06132 Hartford, Connecticut
Robert Half
Posted 1 day ago
Job Viewed
Job Description
Description
We are seeking an experienced Senior Specialist, Marketing Strategy with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.
The Senior Specialist, Marketing Strategy is responsible for developing and executing strategies that engage financial professionals and consumers, driving revenue growth and enhancing brand positioning. This cross-functional role involves collaboration across marketing, research, program development, and product innovation to create impactful initiatives tailored to target audiences.
Key Responsibilities:
+ Develop and implement integrated strategies, programs, and tools to engage financial professionals and consumers and drive measurable growth.
+ Utilize advisor and consumer research to inform segmentation strategies and create tailored experiences that enhance engagement.
+ Collaborate with teams to develop solutions for financial professionals, including business cases, impact measurement, and promotional strategies.
+ Design and execute national events targeting financial professionals in partnership with the Convening team.
+ Identify new business opportunities and partnerships aligned with organizational objectives.
+ Optimize content gating strategies for revenue generation and track performance metrics.
+ Support advisor and consumer sub-committees to ensure alignment with strategic goals and member needs.
Requirements
+ Bachelor's degree required; business-related degree preferred.
+ 8+ years of experience in strategy, marketing, consumer insights, or financial services.
+ Strong strategic, analytical, and problem-solving skills; ability to translate insights into actionable strategies.
+ Excellent written and verbal communication skills.
+ Proven success in collaborating with sales teams to drive awareness and sales.
+ Agile and adaptable to changing market or organizational needs.
+ Ability to manage multiple programs simultaneously with a focus on delivering results on time and within budget.
+ Expertise in B2B and B2C segmentation strategies.
+ Self-starter with strong organizational and teamwork skills.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
We are seeking an experienced Senior Specialist, Marketing Strategy with 7+ years of experience for a fully remote position with our client on the East Coast. Must have experience in the insurance or financial services industries. Must be able to work East Coast hours. Must have experience with Salesforce, CRM platforms, Excel, and Tableau. Salary is up to 95K with some flex depending on experience and qualifications.
The Senior Specialist, Marketing Strategy is responsible for developing and executing strategies that engage financial professionals and consumers, driving revenue growth and enhancing brand positioning. This cross-functional role involves collaboration across marketing, research, program development, and product innovation to create impactful initiatives tailored to target audiences.
Key Responsibilities:
+ Develop and implement integrated strategies, programs, and tools to engage financial professionals and consumers and drive measurable growth.
+ Utilize advisor and consumer research to inform segmentation strategies and create tailored experiences that enhance engagement.
+ Collaborate with teams to develop solutions for financial professionals, including business cases, impact measurement, and promotional strategies.
+ Design and execute national events targeting financial professionals in partnership with the Convening team.
+ Identify new business opportunities and partnerships aligned with organizational objectives.
+ Optimize content gating strategies for revenue generation and track performance metrics.
+ Support advisor and consumer sub-committees to ensure alignment with strategic goals and member needs.
Requirements
+ Bachelor's degree required; business-related degree preferred.
+ 8+ years of experience in strategy, marketing, consumer insights, or financial services.
+ Strong strategic, analytical, and problem-solving skills; ability to translate insights into actionable strategies.
+ Excellent written and verbal communication skills.
+ Proven success in collaborating with sales teams to drive awareness and sales.
+ Agile and adaptable to changing market or organizational needs.
+ Ability to manage multiple programs simultaneously with a focus on delivering results on time and within budget.
+ Expertise in B2B and B2C segmentation strategies.
+ Self-starter with strong organizational and teamwork skills.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .
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0
Director, Digital Marketing Strategy
11415 Kew Gardens, New York
Centene Corporation
Posted 16 days ago
Job Viewed
Job Description
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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1
Digital Marketing Strategy Manager
48201 Detroit, Michigan
$95000 Annually
WhatJobs
Posted today
Job Viewed
Job Description
Our client is looking for a creative and data-driven Digital Marketing Strategy Manager to join their team in Detroit, Michigan, US . This role is pivotal in shaping and executing comprehensive digital marketing campaigns to enhance brand visibility, drive customer acquisition, and foster engagement. You will be responsible for developing and managing strategies across various digital channels, including SEO, SEM, social media marketing, email marketing, content marketing, and programmatic advertising. The ideal candidate will possess a strong analytical mindset, with proven experience in leveraging data to optimize campaign performance and ROI. Expertise in marketing automation platforms, analytics tools (e.g., Google Analytics, Adobe Analytics), and A/B testing methodologies is crucial. You will collaborate closely with creative teams, sales, and product development to ensure alignment of marketing efforts with business objectives. Responsibilities include market research, competitor analysis, budget management, and reporting on key performance indicators (KPIs). This position also involves staying abreast of the latest digital marketing trends and technologies to identify new opportunities. A Bachelor's degree in Marketing, Communications, Business Administration, or a related field, coupled with at least 6 years of experience in digital marketing, is required. Proven success in developing and managing successful digital marketing campaigns is essential. This hybrid role offers a balance between collaborative on-site work and remote flexibility, allowing for focused work and team interaction. We are committed to fostering a dynamic and inclusive work environment. If you are passionate about digital marketing and possess a strategic vision, we encourage you to apply.
Apply Now
2
Digital Marketing Strategy Lead
83702 Emmett, Idaho
$105000 Annually
WhatJobs
Posted 6 days ago
Job Viewed
Job Description
Our client is seeking an innovative and results-driven Digital Marketing Strategy Lead to develop and execute comprehensive digital marketing campaigns in Boise, Idaho, US . This role is central to driving brand awareness, customer acquisition, and revenue growth through a variety of online channels. You will be responsible for creating data-driven strategies across SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate possesses a deep understanding of the digital marketing landscape, with a proven track record of success in managing and optimizing campaigns that deliver measurable ROI. You will lead a talented team of marketing professionals, fostering a collaborative and creative environment. Key responsibilities include setting strategic objectives, defining target audiences, allocating budgets effectively, and analyzing campaign performance to identify areas for improvement. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is essential. You will also be responsible for staying ahead of industry trends, testing new channels and technologies, and ensuring brand consistency across all digital touchpoints. Excellent communication, leadership, and project management skills are crucial for success. The ability to translate complex data into actionable insights and present strategic recommendations to senior stakeholders is a must. This is an exciting opportunity to shape the digital presence of a growing company and make a significant impact on its success. We are looking for a visionary leader who can inspire the team and drive innovative marketing initiatives. The role requires a hands-on approach to campaign management, alongside strategic planning and team oversight.
Apply Now
3
Digital Marketing Strategy Lead
19103 William Penn Annex West, Pennsylvania
$110000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is looking for a strategic and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This fully remote position offers the opportunity to develop and execute comprehensive digital marketing campaigns designed to enhance brand awareness, drive customer acquisition, and foster engagement across all digital channels. The ideal candidate will possess extensive experience in developing data-driven marketing strategies, a deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and analytics. Responsibilities include defining target audiences, setting measurable campaign goals, allocating budget effectively, overseeing content creation and distribution, managing paid advertising efforts, and analyzing campaign performance to optimize ROI. You will lead a team of digital marketing specialists, providing guidance, mentorship, and ensuring alignment with overall business objectives. A strong ability to interpret complex data, identify trends, and translate insights into actionable strategies is crucial. This role requires exceptional leadership, communication, and project management skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a leadership capacity. Experience with various marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. As a fully remote role, the candidate must be self-motivated, disciplined, and possess excellent time management skills to excel in a virtual work environment. Join our client and shape the future of their digital presence from anywhere.
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4
Digital Marketing Strategy Lead
43215 Columbus, Ohio
$105000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a dynamic and rapidly expanding consumer goods company, is seeking a highly strategic and data-driven Digital Marketing Strategy Lead. This role is instrumental in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. Based out of our modern headquarters in **Columbus, Ohio, US**, this position offers a hybrid work arrangement, blending in-office collaboration with remote flexibility. Your responsibilities will include analyzing market trends, identifying target audiences, defining key performance indicators (KPIs), and managing campaign budgets. You will work closely with internal teams, including creative, product development, and sales, to ensure cohesive and impactful marketing initiatives. The ideal candidate will possess a strong understanding of the digital marketing landscape, analytics platforms (e.g., Google Analytics, Adobe Analytics), and marketing automation tools. Proven experience in developing and implementing successful data-driven digital marketing strategies is essential. Exceptional analytical, problem-solving, and communication skills are required, along with the ability to translate complex data into actionable insights. A passion for innovation and a keen eye for emerging digital marketing trends will be highly valued.
Responsibilities:
Responsibilities:
- Develop and implement integrated digital marketing strategies aligned with business objectives.
- Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
- Oversee programmatic advertising campaigns, ensuring efficient budget allocation and ROI.
- Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
- Conduct market research and audience segmentation to inform strategic planning.
- Manage digital marketing budgets and track performance against KPIs.
- Collaborate with the creative team to develop compelling marketing collateral and content.
- Work closely with product development and sales teams to ensure marketing efforts support business goals.
- Stay current with emerging digital marketing technologies, trends, and best practices.
- Manage relationships with external agencies and technology vendors as needed.
- Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
- Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
- Proven experience managing successful campaigns across multiple digital channels.
- Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
- Strong analytical skills and the ability to interpret complex data sets to drive decisions.
- Excellent communication, presentation, and interpersonal skills.
- Experience in the consumer goods industry is an advantage.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Strategic thinking and a data-driven approach to marketing.
- Experience with A/B testing and conversion rate optimization (CRO).
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5
Digital Marketing Strategy Lead
27701 Durham, North Carolina
$120000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a fast-growing e-commerce innovator based in Durham, North Carolina (fully remote), is looking for a visionary Digital Marketing Strategy Lead. This role is crucial in defining and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all online channels. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate is a data-driven marketing professional with a deep understanding of digital trends, analytics, and campaign optimization.
Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.
A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.
A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.
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6
Digital Marketing Strategy Lead
97201 Portland, Oregon
$125000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client, a forward-thinking e-commerce enterprise, is looking for a talented Digital Marketing Strategy Lead to join their innovative team. This position is fully remote, allowing you to contribute to our success from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This includes overseeing all aspects of our online presence, from SEO and SEM to social media marketing, content marketing, email marketing, and paid advertising campaigns. You will analyze market trends, identify target audiences, and craft compelling marketing messages that resonate with consumers. The Digital Marketing Strategy Lead will manage the digital marketing budget, allocate resources effectively, and measure the performance of campaigns using key metrics and analytics tools. Collaboration with creative teams, product development, and sales departments is essential to ensure alignment of marketing efforts with business objectives. The ideal candidate will have a Bachelor's degree in Marketing, Communications, Business, or a related field. A Master's degree or equivalent advanced training is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is required. Proven experience in developing and executing successful multi-channel digital marketing campaigns and a strong understanding of SEO, SEM, social media platforms, content management systems, and marketing automation tools are essential. Excellent analytical, creative, and communication skills are paramount. You must be a data-driven decision-maker with a passion for leveraging digital channels to achieve business goals. This remote-first role requires strong self-discipline, excellent time management skills, and the ability to thrive in a virtual team environment. You will play a key role in shaping our brand's digital footprint and driving significant growth.
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7
Digital Marketing Strategy Lead
23451 Virginia Beach, Virginia
$110000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is seeking an innovative and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This hybrid role requires a strategic thinker with a proven track record in developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for shaping the overall digital marketing roadmap, optimizing performance across various channels, and staying ahead of evolving digital trends.
Responsibilities:
Qualifications:
This role requires a blend of strategic vision and hands-on execution. The position is based in Virginia Beach, Virginia, US , with a hybrid work arrangement, allowing for a combination of in-office and remote workdays.
Responsibilities:
- Develop and implement a holistic digital marketing strategy aligned with business objectives.
- Manage and optimize all digital marketing channels, including SEO, SEM, social media marketing, email marketing, content marketing, and affiliate marketing.
- Oversee the creation of engaging and high-quality digital content across all platforms.
- Analyze campaign performance data, generate actionable insights, and provide regular reports to stakeholders.
- Identify key performance indicators (KPIs) and track progress towards marketing goals.
- Conduct market research and competitive analysis to identify new opportunities and trends.
- Manage the digital marketing budget effectively, ensuring optimal ROI.
- Collaborate with cross-functional teams, including sales, product development, and creative services, to ensure cohesive brand messaging.
- Lead and mentor a team of digital marketing specialists.
- Stay current with the latest digital marketing tools, technologies, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business Administration, or a related field. Master's degree is a plus.
- Minimum of 7 years of experience in digital marketing, with at least 3 years in a strategic or leadership role.
- Demonstrated success in developing and executing multi-channel digital marketing campaigns.
- In-depth knowledge of SEO, SEM (Google Ads, Bing Ads), social media platforms (Facebook, Instagram, LinkedIn, Twitter), email marketing automation (e.g., HubSpot, Mailchimp), and content management systems (CMS).
- Strong analytical skills and proficiency in using analytics tools such as Google Analytics, Adobe Analytics, etc.
- Experience with A/B testing and conversion rate optimization (CRO).
- Excellent project management and organizational skills.
- Outstanding written and verbal communication and presentation skills.
- Proven ability to lead and motivate a team.
- Strategic mindset with a data-driven approach to decision-making.
This role requires a blend of strategic vision and hands-on execution. The position is based in Virginia Beach, Virginia, US , with a hybrid work arrangement, allowing for a combination of in-office and remote workdays.
Apply Now
8
Digital Marketing Strategy Lead
60601 Chicago, Illinois
$110000 Annually
WhatJobs
Posted 7 days ago
Job Viewed
Job Description
Our client is looking for an innovative and experienced Digital Marketing Strategy Lead to develop and execute comprehensive digital marketing campaigns that drive brand awareness, lead generation, and customer engagement for our diverse portfolio of products and services in Chicago, Illinois, US . This leadership role will be responsible for defining our digital presence across multiple channels, leveraging data analytics to optimize performance, and staying ahead of emerging digital trends. Key responsibilities include: crafting and implementing overarching digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and paid advertising; managing and optimizing digital advertising budgets to maximize ROI; overseeing the creation of compelling digital content; conducting A/B testing and campaign analysis to identify areas for improvement; collaborating with the creative and product teams to ensure brand consistency and messaging; managing relationships with third-party digital marketing agencies and vendors; staying current with SEO best practices, algorithm updates, and emerging digital technologies; and reporting on key performance indicators (KPIs) to senior management. The ideal candidate will have a proven track record of successful digital marketing campaigns, strong analytical skills, and a deep understanding of the digital marketing landscape. Excellent leadership and project management skills are essential for guiding cross-functional teams and driving strategic initiatives. This is an exciting opportunity to shape our digital future and make a significant impact on our business growth.
Qualifications:
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field; Master's degree preferred.
- 7+ years of experience in digital marketing, with a significant focus on strategy development and execution.
- Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Strong analytical skills with proficiency in Google Analytics, AdWords, and other relevant digital marketing platforms.
- Experience managing significant digital advertising budgets and optimizing campaigns for performance.
- Excellent written and verbal communication skills, with the ability to craft compelling marketing copy.
- Proven leadership and project management abilities.
- Experience working with CRM and marketing automation platforms is a plus.
- Familiarity with A/B testing and conversion rate optimization techniques.
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