4,898 Nielsen jobs in the United States

• Design and execute market research studies, including surveys, focus groups, and ethnographic research, to gather consumer insights.
• Analyze quantitative data from various sources, such as sales data, syndicated data (e.g., Nielsen, IRI), and digital analytics.
• Interpret qualitative feedback from customer surveys, social media listening, and customer reviews.
• Identify key consumer trends, unmet needs, and emerging opportunities within the FMCG market.
• Develop comprehensive reports and presentations that clearly articulate findings and strategic recommendations.
• Collaborate with marketing, R&D, and sales teams to integrate consumer insights into business strategies.
• Monitor competitor activities and market dynamics to identify potential threats and opportunities.
• Develop consumer segmentation models and understand target audience profiles.
• Present research findings to stakeholders at various levels of the organization.
• Stay updated on new research methodologies and technologies.

• Bachelor's degree in Marketing, Psychology, Sociology, Statistics, Business Analytics, or a related field.
• 3-5 years of experience in consumer insights, market research, or brand analysis, preferably within the FMCG industry.
• Proficiency in quantitative analysis techniques and statistical software (e.g., SPSS, R, Excel).
• Experience with qualitative research methodologies and analysis.
• Familiarity with syndicated data sources relevant to FMCG.
• Strong analytical, problem-solving, and critical thinking skills.
• Excellent written and verbal communication skills, with the ability to present data effectively.
• Experience with data visualization tools (e.g., Tableau, Power BI).
• Ability to work collaboratively in a hybrid team environment in Indianapolis, Indiana, US .

The Consumer Insights intern will assist in communicating and understanding the voice of the consumer to the organization. 

Looking to hire intern immediately.

What you’ll do:

• Communicating and understanding the voice of the consumer to the organization.
• Utilize several data sources to create and support selling strategies relevant to our product and customer mix.
• This position will be working with sales partners, product managers, and leadership to assist in building sales stories that start with the voice of the consumer and lead to actionable solutions to the organization.
• This internship will gain experience and knowledge of the retail and food service industries.  Consumer Insights helps explain the "why" behind the "what". 

What you need to succeed:

• Current enrollment in a Bachelor's degree program, preferably Marketing, business, economics or another related degree.
• Must have at least two years (4 semesters remaining in school upon start date.   (May 2028 grads or later).
• Ability to work 20 hours/week during the school year and 40 hours/week during the summer.
• Ability to work year-round at Schreiber’s home office in Green Bay, WI.
• Ability to multitask, and prioritize work, which comes in from various partners.
• Ability to analyze information and display strong attention to detail.
• Strong communication skills, both verbal and written.
• Must be proficient in Microsoft Office programs, especially Excel and PowerPoint.
• Reviewing resumes daily: Apply ASAP!

• Opportunity to complete real-world projects, participate in team meetings and contribute your ideas
• Exposure to different areas of the business around the world
• Internship program that includes engaging events and opportunities to build relationships at all levels  
• Relocation assistance (for eligible internships)
• Rewards program for referring others
• Eight free counseling sessions through our Employee Assistance Program
• Company-provided retirement contributions per year through our 401(k) plan and Employee Stock Ownership Plan
• Volunteer opportunities to give back to the community
• Discounts on our products and more

For positions that require any amount of travel: Valid driver's license, auto insurance (at least state minimum- more might be required), acceptable driving record per Schreiber Foods discretion, and vehicle that will ensure applicant can meet the travel necessities of the position are required.

Schreiber requires that an employee have authorization to work in the country in which the role is based. In the event, an applicant does not have current work authorization, Schreiber will determine, in its sole discretion, whether to sponsor an individual for work authorization. However, based on immigration requirements, not all roles are suitable for sponsorship.

An Equal Opportunity Employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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What You’ll Be Serving Up :

The consumer is central to KFC's culture, a culture that puts consumer insights at the center of our brand strategy, communication, and promotional efforts. The Insights & Sensory Manager is a strategic and analytical leader. They are responsible for managing research design and execution of quantitative, qualitative research and sensory studies to evaluate and optimize brand strategy, television advertising, and new product innovation. By helping to ground every decision in consumer data, this role will be an indispensable member for KFC marketing & cross-functional teams.

Here’s How You’ll Spice Things Up :

Calendar Insights & Product Development Support: (45%)

New product development consultant for Marketing and Food Innovation teams:

• Drive ongoing innovation process for the KFC brand by developing and independently managing custom quantitative and/or qualitative research to identify new product innovation opportunities and set conceptual priorities for food development team.
• Partner with food innovation team providing consumer guidance for quarterly creative kitchens with food vendors and KFC leadership team.
• Be the subject matter expert on sensory testing. Design new product & core product improvement learning plans comprehensive of consumer preference and difference testing. Partnering with food innovation and calendar teams to ensure testing is executed.

Promotional insights leader for KFCC:

• Execute the consumer research agenda to validate KFC's promotional calendar initiatives with minimal supervision.
• Provide consumer insights leadership in cross functional teams through development and execution of consumer learning plans for calendar initiatives to amplify top-line growth based on in-market risk.
• Independently manage external partners in execution of quantitative research to support the national calendar and promotional testing (Ex: product naming, pricing, positioning, product development, advertising, and in-store testing).
• Deliver databased assessments for promotions which reconcile business results vs. assumptions and provide recommendations to improve the execution of future windows.

Advertising Insights: (10%)

Advertising insights leader for KFCC:

• Influence and inform consumer insights for promotion briefs.
• Lead all research for advertising to inform creative and strengthen advertising responsiveness.
• Deliver learnings on the drivers of advertising effectiveness to enable stronger creative, creative briefs, and media planning.

Market Intelligence Reporting & Insights: (35%)

QSR Category insights leader for KFCC:

• Collaborate with Marketing cross-functional team to establish clear objectives, goals, and strategies for measuring marketing effectiveness.
• Develop a comprehensive marketing measurement framework that aligns with business objectives and provides a clear understanding of marketing impact across different channels and campaigns.
• Generate regular reports and present findings to marketing teams, marketing leadership & IAT – with ownership of IAT Measurement Meetings
• Communicate insights, findings, and recommendations in a clear and concise manner to drive data-driven decision-making and marketing optimization.
• Monitor marketing spend and ROI across different channels and campaigns, making data-driven recommendations for resource optimization.
• Collaborate with cross-functional teams, including marketing, analytics, finance, and operations, to ensure alignment and integration of marketing effectiveness initiatives with overall business goals.

Miscellaneous Research Projects: (10%)

• Responsibilities will include additional research as required including but not limited to Multicultural Research, foundational consumer deep dives or ideation sessions 1-2/yr.

Must be willing and able to travel, approximately 20%

What You Bring to the Table :

Education:

• Bachelor’s degree from an accredited 4-year university in Marketing, Marketing Research, or Social Sciences.

Experience:

• 5+ years of relevant work experience with Bachelor’s, 3+ years with Master’s.
• Experience in a Consumer Insights or Market Intelligence position for a consumer products company ($500M+ in size) preferred.

Skills :

• Excellent oral and written communication skills to engage and align cross-functional stakeholders; ability to present effectively to senior leaders.
• Strong analytical skills to interpret data and form action-able recommendations.
• Exceptional project management capabilities, including driving great outcomes in a fast-paced environment.
• Steadfast ability to act as the key person-to-contact in interactions with downstream stakeholders, including franchisees and customers.

Mindset :

• Relentless in the pursuit of excellence and maintaining high standards.
• Resourceful and adaptive in ambiguous situations with a proven ability to operate “in the grey.”
• Resilient in the face of obstacles and persistent in driving towards results.
• Thrive in a collaborative environment.

What’s In It for You:

• Play a pivotal role in driving data-informed decisions that directly impact marketing campaigns, menu innovation, and customer experience initiatives.
• Collaborate with and influence senior leadership and franchisees, ensuring that the voice of the customer remains central to KFC’s growth and strategic direction.
• Leverage cutting-edge research and insights tools to uncover opportunities and craft strategies that set industry benchmarks for customer experience.

KFC Corporation, based in Plano, Texas, is one of the few brands in America that can boast about having a rich, 60-year history of success and innovation. In fact, KFC is the world's most popular chicken restaurant chain and a division of Yum! Brands, the world’s largest restaurant company.

Yum! Brands, Inc., based in Louisville, Kentucky, has over 45,000 restaurants in more than 135 countries and territories and is one of the Aon Hewitt Top Companies for Leaders in North America. In 2018, Yum! Brands was recognized as part of the inaugural Bloomberg Gender-Equality Index. The company’s restaurant brands – KFC, Pizza Hut and Taco Bell – are global leaders of the chicken, pizza and Mexican-style food categories.

More important than our size is our commitment to breakthrough innovation and the success of our employees. We're proud of the unique culture we've built, one where everyone can be their best self, make a difference and have fun! We believe in our people, trust in their positive intentions, encourage ideas from everyone, and have actively developed a workforce that is diverse in style and background.

Senior Manager Consumer Insights - TJX Consumer & Business Insights

The Opportunity: Contribute To The Growth Of Your Career:

The Manager of Customer Analytics will lead development of two key capabilities within the Consumer & Business Insights team – Customer Behavior and Retail Landscape. The Customer Behavior capability leverages TJX internal customer data to better understand our shoppers, identify opportunities to drive incremental sales, and diagnose business questions. The Retail Landscape capability leverages external marketplace data to enhance our understanding of retail in general, benchmark internal performance v. the market, and identify opportunities for future growth. Together, these capabilities are critical to building a perspective of our customer base and market share growth opportunities. The Manager Of will set the vision and strategy for these capabilities, influencing peers and stakeholders in how data is used and analyzed, and recommending paths forward for driving business impact with insight. This position will manage a team of managers and senior analysts.

Your Impact:

• Lead envisioning future opportunities to leverage and/or enhance customer behavior and retail landscape data to bring incremental value to CBI team and stakeholders, including the identification of external partners
• Set strategic focus of team by developing strong, trusting relationships with CBI peers and business partners to identify areas of impact
• Integrate data across sources to create compelling and actionable insights, while influencing across stakeholder groups to drive to action
• Partner with peer CBI team insights and analytics team leads to identify and lead strategic application and insight generation leveraging customer and retail landscape data
• Manage the quarterly earnings release reporting process, ensuring that the customer and marketing drivers of business performance are well understood by our CFO and Investor Relations team
• Influence across wide stakeholder base to enhance understanding of the customer base, identify opportunities to drive divisional strategies with customer data
• Manage team of four associates responsible for driving results in respective spaces

Who We Are Looking For: You:

• Bachelor’s degree; Minimum 8 years of experience in analytics, ideally with a customer or marketing focus
• Experience working with large datasets to extract, manipulate and analyze customer data using analytical tools; SQL experience required
• Excellent analytical and problem-solving skills with a strong attention to detail.
• Strong oral and written communicator with proven experience translating analytics findings into business insights and influencing business partners to drive action and optimize business performance.
• Experience in directing a team to develop, analyze, synthesize and communicate data and insights effectively
• Experience influencing across a broad array of internal and external partners
• Ability to translate business/marketing problems into analytical approaches
• Ability to prioritize multiple, complex projects in a collaborative fast paced environment

Benefits include Associate discount; 401(k) match; medical/dental/vision; HSA; health care FSA; life insurance; short/long-term disability; paid holidays/vacation /sick/bereavement/parental leave; EAP; incentive programs for management; auto/home insurance discounts; tuition reimbursement; scholarship program; adoption/surrogacy assistance; smoking cessation; child care/cell phone discounts; pet/legal insurance; credit union; referral bonuses. All benefits are subject to applicable plan or program terms (including eligibility terms) and may change from time to time. Contact your TJX representative for more information.

In addition to our open door policy and supportive work environment, we also strive to provide a competitive salary and benefits package. TJX considers all applicants for employment without regard to race, color, religion, gender, sexual orientation, national origin, age, disability, gender identity and expression, marital or military status, or based on any individual's status in any group or class protected by applicable federal, state, or local law. TJX also provides reasonable accommodations to qualified individuals with disabilities in accordance with the Americans with Disabilities Act and applicable state and local law.

Location:

USA Home Office Framingham MA 550 Cochituate Rd

This position has a starting salary range of $113,600.00 to $147,700.00 per year. Actual starting pay is determined by a number of factors, including relevant skills, qualifications, and experience. This position is eligible for an annual incentive as well as long-term incentives.