8,235 Omnichannel Specialist jobs in the United States

Omnichannel Marketing Specialist

Hybrid 50%

The U.S. Omnichannel Strategy team leads omnichannel planning, execution, and measurement in close partnership with Brand, Agency, Business Insights and Production teams. In this role, you will be responsible for the management and execution of omnichannel engagement plans to support a Client brand. You will serve as a dedicated point-of-contact for a cardiovascular or immunology brand working with the Director, Omnichannel. This role requires internal matrix collaboration (Production, Brand, Capabilities, Business Insights & Analytics) and management of external partners such as digital and media agencies. Candidates for this position should have experience in pharmaceutical DTC and HCP digital marketing, Agency management, Brand partnership and MLR approval processes.

Purpose/Objective of the job:
Serves as a dedicated point-of-contact for a brand, their digital and media agencies, ensuring seamless execution of omni-channel campaigns/tactics aligned to the brand strategy.

Key Responsibilities and Major Duties:
• Contribute DTC and HCP omni-channel engagement recommendations based upon customer insights and brand strategy
• Draft and review creative briefs and other necessary requirements documentation to support the development of branded and unbranded digital programs
• Lead internal MLR review processes and work with external partners to ensure timely and accurate preparation of digital programs (e.g., CRM, third-party programs, media, websites, mobile, eMail, social media, SEO/SEM, IVA, Field-Trigger e-mails, etc.)
• Partner with the Brand, digital agencies, media partners and the Client Production team to define project strategy, scope, timelines, and deliverables
• Lead pull through of DTC and HCP digital tactics and media programs that drive business impact
• Collaborate with Business Insights & Analytics to ensure KPI identification, measurement plans, and ongoing reporting/optimization of digital programs based on insights and analytics
• Drive innovation by partnering with Brands, external partners and capability leads to develop innovative new digital tactics
• Monitor project status and provide regular reporting on progress, challenges, and solutions
• Demonstrated digital and DTC/HCP program experience
• Demonstrated ability to track and manage annual digital programs
• 100% on-site 5 days a week

Specific Job Responsibilities:
• Bachelor's degree with minimum 5-7 years industry, (pharmaceutical/biotech or related marketing or media agency) experience.
• Experience in pharmaceutical omnichannel strategy and digital marketing
• Experience leading digital engagement, channel, and analytics activities
• Proven ability in managing digital agencies, vendors, and cross-functional support teams
• Competence in developing, evaluating, and activating media plans
• Demonstrated ability to successfully navigate internal MLR review processes
• Prior Digital or Media Marketing Agency experience is a plus
• Strong oral and written communication skills
• Experience with Microsoft Excel, PowerPoint, Veeva PromoMats, AdobeAnalytics, WorkFront, Veeva CRM

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Preference of candidate location in the NY Tri-State area

Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.

This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.

• Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
• Oversee a team of five digital, social, and database marketing professionals
• Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
• Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
• Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
• Oversee creation and maintenance of web sites, including content, accessibility, design and performance
• Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
• Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
• Develop and oversee enterprise video strategy
• Develop and oversee the strategy, content, and implementation of email and text campaigns
• Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
• Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
• Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
• Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

• Develop and execute data-driven digital marketing strategies.
• Manage and optimize SEO, SEM, social media, content, and email marketing campaigns.
• Analyze campaign performance metrics and provide actionable insights for improvement.
• Oversee budget allocation and ensure efficient spending across all digital channels.
• Conduct market research and competitor analysis to identify new opportunities.
• Manage and mentor a team of digital marketing specialists.
• Collaborate with internal teams to align marketing efforts with business objectives.
• Stay abreast of the latest digital marketing trends and technologies.

• Bachelor's degree in Marketing, Communications, Business, or related field.
• Master's degree or relevant marketing certifications are preferred.
• Minimum of 7 years of experience in digital marketing, with at least 3 years in a leadership role.
• Proven expertise in SEO, SEM, social media, content, and email marketing.
• Strong analytical skills and experience with marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent project management and organizational abilities.
• Exceptional communication and interpersonal skills.
• Ability to work independently and effectively in a remote setting.

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.

Preference of candidate location in the NY Tri-State area

Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.

• Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
• Oversee a team of five digital, social, and database marketing professionals
• Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
• Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
• Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
• Oversee creation and maintenance of web sites, including content, accessibility, design and performance
• Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
• Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
• Develop and oversee enterprise video strategy
• Develop and oversee the strategy, content, and implementation of email and text campaigns
• Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
• Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
• Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
• Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry

Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.

Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.

Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

About Nintendo of America: From the launch of the Nintendo Entertainment System™ more than 30 years ago, Nintendo’s mission has been to create smiles through unique entertainment experiences. Here at Nintendo of America Inc., we deliver on this mission by partnering closely with Nintendo Co., Ltd., to bring Nintendo’s iconic and cherished franchises including Mario™, Donkey Kong™, The Legend of Zelda™, Metroid™, Animal Crossing™, Pikmin™ and Splatoon™ across the Americas through our video games, hardware systems, and collaborations with partners on a range of other entertainment initiatives like feature films and theme parks.

Based in Redmond, Wash., Nintendo of America serves as headquarters for Nintendo’s operations in the Americas. We are an equal opportunity employer offering a welcoming and inclusive environment in service to one another, our products, and the diverse consumers and communities we call home. For more information about Nintendo, please visit the company’s website at

SUMMARY:
Creates marketing plans, online content, and business correspondence to support the Marketing Strategy & Planning team on all campaign planning tasks and aligns cross-functional campaign activation teams to deliver business results.

DESCRIPTION OF DUTIES:

• Develops and manages the execution of small to medium-sized marketing campaign plans throughout the entire campaign lifecycle to meet corporate goals and objectives.

• Reviews and analyzes data from various sources and provides key insights to determine real-time improvements and overall effectiveness of campaigns.

• Leads cross-functional campaign teams to drive the implementation of integrated marketing plans for small to medium-sized campaigns.

• Partners with the Marketing Strategy and Planning team to ensure that campaign plans are running as planned, including confirming that marketing teams deliver on time and as intended.

• Ensures the quality of deliverables conforms to Nintendo of America (NOA) standards (legal/ESRB compliance, marketing strategy, etc.).

• Maintains visibility across all NOA product and service offerings, including hardware systems, software titles, digital content, digital services, accessories, and mobile; recommends and implements marketing integration opportunities between products and services.

• Contributes to process improvement initiatives by identifying issues and making recommendations.

• Tracks campaign budgets, marketing ROI, and sales performance.

• Contributes to PDCA process and recommends/develops resulting action plans.

• Partners with the Marketing Strategy and Planning team to prepare presentations summarizing campaign strategies, creative, key performance metrics, and actionable insights.

• Presents campaign plans and recaps to the marketing organization and executive management as needed.

SUMMARY OF REQUIREMENTS:

• Minimum of four to six (4 to 6) years of relevant marketing and/or project management experience.

• Possesses analytical skills and ability to think strategically.

• Strong Microsoft Office proficiency, including Word, Excel, and PowerPoint.

• Proven ability to manage programs and collaborate with teams across multiple projects and remote offices/locations.

• Experience working with all levels to define problems, draw valid conclusions, and execute solutions.

• Video Game industry experience is a plus.

• Undergraduate degree in Marketing, Business, Communications or a related field preferred.

Applicants must be legally eligible to work in the United States to be considered. Visa sponsorship is not available for this role

This position is hybrid in Redmond, WA. Hybrid positions require regular onsite work following the schedule and guidelines for their division. This position is not open to fully remote status at this time.

This position includes a base salary range of $79,600 - $127,400 annually, potential for a semi-annual discretionary performance bonus, and a comprehensive benefits package that includes medical, dental, vision, 401(k), and paid time off. Please see our Benefits & Perks page for more benefits information.