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_***Company Overview _

Flora Couture is a luxury floral and design studio known for delivering sophisticated, artfully crafted floral experiences. Based in Las Vegas, we serve high-end clientele through everyday retail orders, weddings and events, corporate partnerships, and permanent installations. With a strong focus on creativity, service, and brand integrity, we are driven by both aesthetics and results.

We are in a phase of intentional growth and are seeking passionate professionals who want to help shape and scale a brand with a hands-on, roll-up-your-sleeves attitude.

Position Overview

We are seeking a Digital Marketing Strategist who can lead and implement our digital marketing initiatives across all major channels. This is a dynamic, multi-faceted role that requires both strategic thinking and tactical execution. You’ll be responsible for overseeing SEO, email marketing, social media management, website UX coordination, blogging, and ongoing digital content strategy.

This role is ideal for someone who understands digital trends, is passionate about aesthetics and storytelling, and thrives in an entrepreneurial environment where no two days are the same.

_ Key Responsibilities _

1. Website & User Experience (UX) Coordination

• Oversee the functionality and performance of the Flora Couture website
• Identify opportunities to improve the user journey and overall web experience
• Collaborate with developers and/or third-party partners to execute website updates
• Perform light back-end tasks (such as uploading blog content, optimizing images, updating product info)

2. SEO Strategy & Blogging

• Develop and implement SEO strategies to drive organic traffic and improve visibility
• Conduct keyword research and monitor analytics to assess and improve performance
• Plan and create blog content in alignment with seasonal trends, campaigns, and brand messaging
• Ensure all content is optimized for both search and user engagement

3. Email Marketing & CRM

• Plan and execute email campaigns, from list segmentation to design and copywriting
• Maintain and grow our email list with a focus on engagement and retention
• Track performance metrics and optimize campaigns accordingly
• Work within platforms like Mailchimp (or equivalent) to design mobile-optimized, branded email templates

4. Social Media Strategy, Management & Content Creation

• Develop monthly content calendars aligned with marketing campaigns, product launches, and seasonal themes
• Conceptualize and create on-brand social media content (video, photo, text, reels, carousels, etc.)
• Write compelling captions and schedule posts across platforms (Instagram, Facebook, Pinterest, TikTok)
• Engage with followers and monitor analytics to improve content performance

5. Strategy Development & Reporting

• Provide ongoing recommendations for improving digital marketing performance
• Translate data into actionable insights Work closely with leadership to align digital initiatives with broader company goals
• Stay ahead of digital marketing trends and competitor strategies

_ Qualifications _

Experience: 5+ years in digital marketing, ideally in the floral, events, design, or luxury lifestyle space

Technical Proficiency:

• Comfortable working with CMS platforms (e.g., WordPress, Shopify)
• Familiar with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
• Experience with email marketing platforms (e.g., Mailchimp)
• Familiar with Meta Business Suite, Pinterest tools, and TikTok marketing

Communication: Excellent written and verbal communication skills

Design Sensibility: A strong eye for aesthetics and luxury branding

Interpersonal Skills: Must possess a vibrant personality and the ability to resonate with clients, collaborators, and vendors, reflecting the brand’s premium quality

Adaptability: Ability to juggle multiple projects and shift priorities based on seasonal business needs

Initiative: Self-starter mindset with the ability to work independently and follow through

_Required Technical & Creative Skills _

1. Graphic editing skills using Canva
2. Basic photo editing skills using Lightroom
3. Ability to shoot and edit photos and short-form video content for social

_Bonus Skills (Not Required ): _

• Experience with paid search or paid social ad campaigns
• Knowledge of floral and event industry terminology
• Experience in small-business or startup environments
• Familiarity with Photoshop

Additional Requirements

• Must be based in or willing to relocate to Las Vegas, NV
• Occasional travel for events may be required
• Reliable transportation is a must

Why Work With Us

At Flora Couture, you won’t be a cog in a machine. You’ll be part of a collaborative, creative, and passionate team where your voice and ideas matter. We move quickly, work with intention, and always strive to Make Life Bloom — both for our clients and our team.

• Develop marketing strategies that align with the organization's business goals. Manage and
• execute campaigns across various digital channels, including email, social media, search
  engines, and display advertising
• Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
• Conduct market research and analyze trends to identify new opportunities and improve
• campaign performance.
• Stay up-to-date with emerging digital marketing trends and technologies.

smartdept. is searching for a Digital Marketing Contractor for a global direct selling industry client located in Ada, MI. The ideal candidate will come with 5+ years of experience. This is a project-based, onsite, six-month contract opportunity with the possibility of an extension. Compensation for this position is expected to be competitive and will depend on experience level and fit.

The Digital Marketing Contractor will support global SEO operations and partner with market teams to enhance visibility, discoverability, and performance across digital properties. This role ensures continuity in SEO execution and performance monitoring, allowing the team to focus on broader strategic initiatives.

What You'll Do:

• Conduct keyword research to support market-level needs and content planning
• Perform technical SEO audits using tools like Ahrefs and Google Search Console
• Support content optimization, including metadata, on-page structure, and internal linking
• Compile and deliver monthly SEO performance reports using Ahrefs, Heap, and GSC
• Troubleshoot SEO issues and provide actionable solutions
• Leverage AI tools for content optimization, keyword discovery, link-building, and landing page refinement
• Integrate AI-enabled tools to automate SEO tasks and improve efficiency
• Assist with SEO onboarding sessions and office hours for market teams
• Maintain and update SEO playbooks and documentation on SharePoint
• Create or revise modular self-serve resources for market teams
• Support the creation and management of a centralized SharePoint hub for training
• Monitor organic search sentiment and reputation
• Extract insights from dashboards to identify trends and risks
• Assist in evaluating SEO impact for product launches and post-launch reviews
• Apply AI-powered tools to surface deeper insights from large-scale data
• Collaborate with content, analytics, and technical teams to integrate SEO best practices
• Participate in global team meetings to ensure SEO is included in planning
• Escalate technical SEO issues or strategic risks to the Global SEO Lead
• Assist with user access management, licensing, and onboarding for SEO tools
• Support evaluations of SEO tool usage and effectiveness
• Coordinate with vendors to troubleshoot issues or implement improvements

• 5+ years of experience in digital marketing and hands-on SEO in global or multi-market settings
• Proficiency with SEO tools like Heap, Ahrefs, Google Search Console, and Lumar (or equivalent)
• Strong analytical skills and the ability to turn performance data into actionable insights
• Excellent writing and editing skills with an understanding of search-optimized content
• Demonstrated experience creating or reviewing metadata, headers, and on-page copy for SEO
• Familiarity with CMS platforms and technical SEO concepts (indexing, crawling, Core Web Vitals)
• Strong understanding of how AI can be applied to SEO (prompt engineering, content summarization, automated content audits, keyword clustering)
• Experience working with cross-functional teams across content, marketing, and tech
• Ability to work independently, manage multiple priorities, and adapt in a fast-paced environment

• Experience with global or multi-market SEO operations
• Knowledge of SharePoint for documentation and training resources
• Familiarity with AI-powered SEO tools and automation

Forney Industries is one of America's longest operating family-owned welding and metal working product companies. Forney celebrated for over 90 years and introduced the first publicly available arc welder in the 1940's. With such a longstanding history, it's safe to say that Forney Industries has been there for welders and metal workers since the beginning of the trade. Headquarters in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets. Distributing products to all 50 states, Forney has an extensive customer network and is committed to providing the highest standard of products and customer service possible. This position is in office and not remote.

Employee benefits including: 401K and Profit Sharing. Medical, Dental, Vision, Life, and Pet insurance. Flex spending accounts as well as other optional plans.

Annual range: $56,500 to $68,000

Opening date: 07/07/2025

Closing date: 07/28/2025

• You are uninspired by the "corporate-America" model, but love building strong coworker relationships while wearing jeans

• You are committed to the best Customer Service on the planet, and all the other employees in the company are your customers

• You enjoy seeing how your work impacts the organization

• You love accomplishing your daily task list as much as you love dogs

Reporting directly to the Marketing Director, the Digital Marketing Specialist will be responsible for coordinating all digital marketing assets and campaigns, working closely with the sales field and product line team to coordinate digital campaign efforts, email marketing, social media content and website updates. This position maintains key digital marketing platforms including but not limited to: Hootsuite, Google (GA4), WordPress, NetSuite Suite Commerce, Mail Chimp, Facebook, Twitter, LinkedIn, TikTok, Pinterest, YouTube, and Instagram. Graphic design skills will be required to create content as necessary for digital platforms. The Digital Marketing Specialist's duties include analyzing incoming data using Google Analytics and other analytic platforms, identifying key data points and trends as well as reporting insights as necessary. This position also creates short video and/or video editing as needed for the corporate websites and social media. The individual has a good understanding of our commercial and consumer workflows to anticipate potential conflicts. This individual will be the lead graphic and asset coordinator for all Forney Industries' web sites and social sites, working closely with both internal and external content support associates. Must thrive as a team player on collaborative efforts, manage multiple projects, and work well in a deadline driven environment.

Requirements

Digital Strategy:

Develop and execute strategies and implement relevant, useful digital content and campaigns for target audiences and customers.

Analyze digital trends using Google Analytics (GA4) and other digital analytics platforms.

Maintain/update marketing content on the company's websites - Forneyind.com and IndustrialPro.net. (Experience with SuiteCommerce and/or html is a plus.)

Maintain the company's email list.

Assist with development of social media strategy to align with brand objectives.

Research, recommend and implement social advertising initiatives.

Develop strategies based on standard practices and digital trends, taking into consideration budget constraints, product line changes, and target audience behavior. Stay current with knowledge of SEM tactics, standards, and platforms. Work closely with Product Line Team.

Work with Forney consulting team and PR to build the brand and community.

Email/Web Coordination

Maintain marketing content and creative assets on the company's websites - Forneyind.com and IndustrialPro.net.

Execute acquisition and retention email communications to successfully grow the email-marketing channel.

Leverage email marketing tools to develop transactional, promotional, and informational content strategies to maximize customer engagement.

Optimize campaign performance through testing and segmentation. Support all digital content by developing copy that works effectively for SEO purposes.

Review and analyze tracking tools including Google Analytics.

Report progress weekly, monthly, quarterly, and insights as necessary/requested.

Digital Creative

Create graphics & content for digital campaigns. Oversee look & feel of all digital platforms and maintain corporate brand standards throughout.

Create and execute strategies to expand Forney's presence/engagement on social media platforms and websites.

Develop and design HTML email campaigns.

Social Media Coordination

Develop and maintain digital messaging calendars including social media, website and email content.

Assist in managing day-to-day operations of primary social media platforms (Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest). Stay current on social media trends, standards, and target audience behavior.

Monitor brand health through social channels.

Video/Photography Coordination

Proficient with DSLR/Camcorder and photo studio equipment and photo/Video editing software, including but not limited to, Adobe Premiere Pro, Adobe After Effects, Lightroom.

Working knowledge of photo/video editing including cropping, masking, color correcting

Understanding of digital image/video formatting and codec's

Organized, detailed and able to interpret instructions accurately.

Work within budget

EDUCATION AND/OR EXPERIENCE:

Bachelor's degree in Marketing, Public Relations, Web Design, or similar field. Minimum of 2 years working experience in public relations/social media or marketing in a consumer products goods industry preferred.

Proficient in the following platforms:

Adobe Creative Cloud: Photoshop, InDesign, Illustrator, Dreamweaver, Bridge, Acrobat

Microsoft Office: Word, Excel, PowerPoint

Google Analytics, Google AdWords

MailChimp

Facebook, Twitter, YouTube, LinkedIn

Familiarity with the following platforms is a plus:

Suite Commerce, NetSuite

Pinterest, Instagram, Tik Tok

HTML for website and email campaign design

OTHER SKILLS AND ABILITIES:

Excellent communication skills both written and oral.

Excellent attention to detail and accuracy while taking ownership and seeing work projects through to completion.

Be a positive contributor to the achievement of assigned departmental targets/goals.

Ability to organize self and others while managing multiple projects in a fast-paced, deadline-driven environment.

Strong web writing skills and knowledge of digital writing trends/SEO is necessary.

Strong skills in maintaining Google Analytics platform and reporting are necessary.

Strong report writing skills.

Strong social media marketing, email marketing, skills required.

Strong creative problem-solving skills in both visual design and technical environments required.

DSLR/video/photo equipment knowledge is required.

Knowledge of SEM practices and trends a plus.

Knowledge of metalworking and welding is a plus.

We are searching for a highly-creative digital marketing specialist to lead our marketing team. In this position, you will be responsible for all aspects of our marketing operations. Your central goal is to help grow our brand’s influence locally while also increasing brand loyalty and awareness.

Your duties will include planning, implementing, and monitoring our digital marketing campaigns across all digital networks. Our ideal candidate is someone with experience in marketing, art direction, and social media management. In addition to being an outstanding communicator, you will also demonstrate excellent interpersonal and analytical skills.

• Designing and overseeing all aspects of our digital marketing department including our marketing database, email, and display advertising campaigns.
• Developing and monitoring campaign budgets.
• Planning and managing our social media platforms.
• Preparing accurate reports on our marketing campaign’s overall performance.
• Coordinating with advertising and media experts to improve marketing results.
• Identifying the latest trends and technologies affecting our industry.
• Evaluating important metrics that affect our website traffic, service quotas, and target audience.
• Working with your team to brainstorm new and innovative growth strategies.
• Overseeing and managing all contests, giveaways, and other digital projects.

• A minimum of 2 years experience in a digital marketing or advertising position.
• In-depth knowledge of various social media platforms, best practices, and website analytics.
• Solid understanding of HTML, CSS, and JavaScript is required.
• Highly creative with excellent analytical abilities.
• Outstanding communication and interpersonal skills.
• Up-to-date on the latest trends and technologies in digital marketing.

• Position Type : Full-time

• Reports To : Chief Marketing Officer

• Salary Range : $125,000-$130,000 USD

The Source and Recruit Company has been exclusively retained to support Mamava , a pioneering, women-owned B Certified corporation headquartered in Burlington, Vermont. Known for championing the needs of modern parents, Mamava is dedicated to creating clean, private, and serene lactation spaces, while offering a robust mobile app and community network that supports breastfeeding journeys everywhere.

Rooted in a deep sense of empathy and purpose, Mamava fosters a collaborative, fun, and inclusive work culture where every individual's talents are celebrated and success is shared. Their mission is clear: to ensure that all parents feel supported-from the workplace to daily life-on their path to providing the best care for their children.

Mamava is seeking a strategic and digitally driven Digital Marketing Director to spearhead performance-based marketing initiatives. This individual will play a pivotal role in executing integrated campaigns, optimizing the digital customer experience, and enhancing lead generation efforts. Reporting directly to the Chief Marketing Officer, this position will own the digital marketing strategy from top-of-funnel awareness to conversion optimization-helping scale Mamava's impact nationwide.

• Design and implement integrated digital marketing campaigns across paid and owned media.

• Oversee paid media efforts across platforms such as Google Ads, LinkedIn, and display advertising.

• Build and manage lifecycle programs including email nurtures, lead scoring, retargeting, and re-engagement strategies.

• Collaborate closely with Marketing and Sales teams to align campaign strategies with the buyer journey and improve lead quality.

• Develop and manage attribution models to evaluate campaign performance.

• Create dashboards and reporting systems that track CPL, CAC, MQL/SQL conversion, ROI, and engagement trends.

• Apply analytical insights to continuously refine strategies and improve efficiency.

• Manage CRM and marketing automation tools (primarily HubSpot), ensuring seamless integration, lead flow, and segmentation.

• Oversee campaign execution logistics, including asset management, list building, and testing protocols.

• Uphold data hygiene standards and privacy compliance with GDPR and best practices.

• In partnership with external agencies, drive ongoing website enhancements to improve SEO, UX, and conversion rates.

• Lead the creation and optimization of landing pages and campaign microsites.

• Use site analytics to identify areas for UX/content improvements aligned with marketing goals.

• Collaborate with the CMO and internal teams to launch new products, features, and campaigns.

• Partner with creative teams to develop high-impact digital assets and content tailored to each stage of the funnel.

• Deliver feedback and insights to internal and external partners to enhance campaign performance.

• 5+ years of B2B digital marketing experience with a focus on demand generation and performance marketing.

• Proven success managing multi-channel paid media campaigns (Google Ads, LinkedIn, programmatic).

• Expertise in lifecycle marketing and funnel optimization.

• Hands-on experience with HubSpot (required).

• Strong command of marketing analytics, attribution modeling, and performance reporting.

• Familiarity with website CMS platforms, Google Analytics, and A/B testing tools.

• Excellent collaboration, communication, and project management skills.

• Experience managing or working within external agency relationships is a plus.

• Familiarity with Generative AI tools to enhance marketing workflows and campaign efficiency is a strong plus.

Mamava offers a mission-driven and collaborative workplace that values creativity, compassion, and innovation. Employees enjoy competitive compensation, a vibrant and inclusive team culture, and the opportunity to make a tangible impact in the lives of parents across the country. Additional benefits will be shared with qualified candidates during the interview process.

All inquiries and applications for this position will be held in strict confidence. The Source and Recruit Company encourages candidates of all backgrounds to apply and is committed to a fair and equitable hiring process. We look forward to the prospect of you joining the talented team at Mamava.

EEO Statement

Mamava and The Source and Recruit Company are equal opportunity employers. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, protected veteran status, gender identity, sexual orientation, or any other characteristic protected by law.

The Exodus Road (TER) envisions a world where no human is bought, sold, or exploited. We disrupt the darkness of modern-day slavery by making human trafficking crime more dangerous, equipping communities to protect the vulnerable through training and education, and walking with survivors as they walk into freedom. With a proven track record of impact and strong international teams and partners, TER is a leading anti-trafficking organization in the six countries where it operates. While engaging with international teams and partners, TER’s office in Colorado Springs primarily focuses on fundraising, administration, marketing and communications, and data-driven systems that impact the entire organization.

Reporting to the VP of Global Communications, the Digital Marketing Director (DMD) serves as an integral member of the Global Communications Team, leading the organization's digital marketing strategy and funnel optimization efforts. The Digital Marketing Director oversees digital marketing initiatives and is responsible for architecting, directing, and continuously optimizing donor acquisition and engagement funnels from awareness through conversion and retention in partnership with, and at the direction of, the VP of Global Communications.

The DMD will possess a unique blend of strategic funnel expertise, advanced technical skills, and collaborative leadership abilities. Challenged to drive measurable growth through sophisticated digital strategies, manage complex funnel optimization projects, and partner effectively with Global Communications team members, a successful Digital Marketing Director understands how to translate organizational objectives into high-performing digital experiences that drive sustainable growth and engagement. The role requires expertise in email management systems, prospecting methodologies, SEO optimization, paid advertising, and cross-functional collaboration with designers, copywriters, and other creative professionals.

Funnel Strategy & Optimization Leadership

• Design and optimize organizational marketing funnels from initial awareness through conversion and long-term engagement

• Design and implement sophisticated email management systems, including drip campaigns, behavioral triggers, lead nurturing sequences, and lifecycle marketing

• Develop and execute advanced prospecting strategies utilizing multiple touchpoints, lead scoring, and progressive profiling

• Create and optimize landing pages, lead magnets, and conversion paths to maximize funnel performance at each stage

• Implement comprehensive funnel analytics, A/B testing protocols, and conversion rate optimization strategies

• Direct Global Communications team efforts in SEO strategy, including keyword research, content optimization, technical SEO, and link building to drive organic funnel traffic

• Manage and optimize paid advertising campaigns across Google Ads, Facebook, LinkedIn, and other platforms with a focus on funnel efficiency and cost per acquisition

• Develop retargeting and remarketing strategies to re-engage prospects at various funnel stages

• Create advanced segmentation strategies for personalized funnel experiences based on behavior, demographics, and engagement levels

Digital Platform Management & Website Excellence

• Collaborate with the VP of Global Communications to monitor organizational website performance, focusing on optimizing for search, user experience, and conversion funnel efficiency

• Collaborate with the Creative Director and other team members to implement website design, email design, and digital platform experiences that support funnel objectives

• Maintain and develop effective use of key platforms (WordPress, Virtuous, etc.) to support advanced funnel strategies

Email Management & Lead Generation Excellence

• Design and execute sophisticated email marketing funnels, including welcome series, nurture campaigns, re-engagement sequences, and conversion campaigns

• Implement advanced CRM email automation workflows based on user behavior, engagement levels, and funnel position

• Develop comprehensive prospecting systems, including lead magnets, progressive profiling, and multi-channel outreach strategies

• Manage email deliverability, list hygiene, and compliance with data privacy regulations

Creative Collaboration & Content Strategy

• Partner with team members to develop a content strategy for both small-scale and large-scale projects, integrating funnel strategy with compelling creative execution

• Collaborate with designers, copywriters, content creators, and other creative professionals to execute integrated campaigns optimized for conversion

• Work with Global Communications Team members to align digital strategies with broader organizational messaging and brand guidelines

• Ensure all digital creative outputs are optimized for conversion and aligned with the overall digital marketing strategy

Analytics & Performance Management

• Report on comprehensive funnel metrics, including conversion rates at each stage, cost per acquisition, lifetime value, email deliverability, open rates, click-through rates, and revenue attribution

• Conduct ongoing A/B testing of funnel components, including emails, landing pages, ad creative, and calls-to-action

• Create comprehensive funnel reporting dashboards for leadership visibility into performance metrics

• Present performance results and strategic recommendations to VP of Global Communications

Experience & Education

• 8+ years of experience in digital marketing or advertising with proven funnel optimization expertise

• 5+ years of experience creating and optimizing marketing funnels from concept to execution with measurable results

• Experience developing digital strategies while managing implementation on time and on budget

• Demonstrated ability to create integrated content across all digital marketing channels

• Bachelor's or Master's degree in marketing, communications, digital marketing, or related field

• Demonstrated experience in funnel architecture, design, and optimization across multiple channels and touchpoints

• Demonstrated experience of email marketing platforms, automation workflows, deliverability optimization, and advanced segmentation strategies

• Proven expertise in paid advertising platforms (Google Ads, Facebook, LinkedIn) with a focus on funnel metrics and optimization

• Experience with marketing automation platforms, CRM systems, and funnel analytics tools

• Proficiency with A/B testing tools, heat mapping software, and conversion rate optimization platforms

Leadership & Collaborative Skills

• Experience working in cross-functional creative environments where multiple disciplines contribute to campaign success

• Service-oriented team player with a passion for organizational mission and the ability to work effectively in a creative environment

• Exceptional communication and interpersonal abilities to interface with creative professionals, stakeholders, and leadership

• Ability to translate complex digital marketing concepts into actionable creative briefs and strategic direction

• Strong copywriting skills with great attention to detail and the ability to optimize messaging for conversion

• Experience presenting digital marketing strategies and results to executive leadership

• The DMD would be expected to work a 40 hour work week, 24 hours (3 days per week) in office working closely with the Marketing and Communications team and other departments, and 16 hours (2 days per week) working from home

What Does Success Look Like?:

30 Days - Foundation & Assessment

• Complete comprehensive audit of existing digital marketing funnels, email systems, website performance, and paid advertising campaigns

• Establish baseline metrics for all key performance indicators, including conversion rates, email deliverability, organic traffic, and paid media ROI

• Build relationships with Global Communications Team members and key stakeholders across departments

• Begin implementing quick-win optimizations to existing funnels and email campaigns

• Establish regular reporting cadence with VP of Global Communications

60 Days - Strategy Development & Implementation

• Develop a comprehensive 12-month digital marketing strategy with a detailed funnel optimization roadmap

• Launch first major funnel optimization initiative with measurable improvement targets

• Implement advanced email automation sequences and begin A/B testing key funnel components

• Optimize at least 3 high-traffic landing pages for improved conversion rates

90 Days - Growth & Optimization Results

• Demonstrate measurable improvements in key funnel metrics: 15%+ increase in email conversion rates, 20%+ improvement in landing page performance, or 10%+ reduction in cost per acquisition

• Successfully launch and optimize a major integrated campaign in partnership with the Global Communications Team

• Complete optimization of email deliverability and list management systems with improved engagement metrics

• Present quarterly performance review with documented results, lessons learned, and strategic recommendations for continued growth

• Build strong collaborative relationships that enable effective cross-departmental digital marketing support

The Exodus Road does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. TER is a nonsectarian nonprofit, and all salary ranges are determined by a third-party consultant and deemed as fair and competitive in the state of Colorado.

We believe that great healthcare is an essential safeguard of human dignity.

At Laborie, we know the work we do matters - it's what fuels our motivation and contributes to our success. If you're ready to make a positive impact in the lives of patients across the globe, we'd like to meet you.

We support and empower our employees to grow their careers in an environment that encourages a sense of belonging and a connection to doing good. We're not afraid to roll up our sleeves to make our goals a reality and work together to solve for our customers. We reward and recognize our employees based on our values of Aspire to Greatness, Respect All, Own It, Working Together, Persist with Passion.

Who We're Looking For:

The Digital Marketing Specialist will play a key role in driving awareness, engagement, and lead generation for Laborie's products, services, and events. This role is responsible for executing and optimizing digital marketing initiatives across email and web.

We're looking for someone who is a strategic thinker and hands-on executor who thrives in a collaborative environment and is passionate about delivering measurable results. Your ability to build relationships, work cross-functionally, and demonstrate resilience and positivity when faced with shifting priorities will be essential in this role.

About the Role:

The Digital Marketing Specialist will create compelling content and track and analyze digital marketing campaigns to raise brand awareness and generate leads. Responsibilities will include:

Digital Marketing Responsibilities

• Develop and execute email campaigns that support lead generation, product launches, and event promotion, such as educational webinars and live courses.
• Collaborate with cross-functional teams to plan, implement, and optimize multi-channel digital campaigns to increase brand visibility and website traffic. Ensure campaigns are aligned with business objectives and brand standards.
• Manage Laborie's websites, including front end maintenance and development with timely updates, SEO optimization, and user experience enhancements.
• Use marketing automation tools (e.g., HubSpot) by creating workflows, landing pages, dashboards and managing administrative functions to enable team success.

• Write, edit, and proofread compelling copy for promotional materials in digital campaigns.
• Manage marketing processes and procedures for consistency and standardization, including GDPR regulations for data privacy and regulatory, clinical, and legal compliance.
• Manage administrative functions and provide training on key digital marketing platforms to educate and empower team members.
• Maintain consistency in tone, messaging, and branding across digital channels.
• Stay updated on digital trends and emerging technologies.

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent experience.
• 5-7 years of experience in digital marketing, with a strong focus on email marketing and website management.
• Proficiency with tools such as Microsoft Suite, Canva, Asana, WordPress, and HubSpot Marketing Hub.
• Strong organizational skills with the ability to manage multiple projects, meet deadlines, and stay within budget.
• Excellent communication and relationship-building skills; able to collaborate effectively across teams and functions.
• Self-starter with a keen eye for detail and a passion for continuous improvement.

• Experience in regulated life sciences or medical device technology industry is a plus
• Experience with HubSpot Sales Hub is desirable
• Working at a multi-national, matrixed organization is beneficial

• Paid time off and paid volunteer time
• Medical, Dental, Vision and Flexible Spending Account
• Health Savings Account with Company Funded Contributions
• 401k Retirement Plan with Company Match
• Parental Leave and Adoption Services
• Health and Wellness Programs and Events