6,864 Performance Marketer jobs in the United States

Description
Robert Half is actively partnering with an Austin-based client to identify a Marketing Analytics Specialist (contract). In this role, you will be instrumental in transforming marketing data into actionable insights that drive strategic decisions, optimize campaign performance, and improve customer engagement. This role is on-site in Austin, Tx.
Key Responsibilities:
+ Analyze marketing performance across channels (paid media, email, social, SEO, etc.) and provide actionable insights.
+ Develop and maintain dashboards and reports using tools like Google Analytics, Tableau, and Excel.
+ Collaborate with cross-functional teams to define KPIs and measure ROI of marketing initiatives.
+ Conduct A/B testing and conversion rate optimization to improve campaign effectiveness.
+ Segment audiences and analyze customer behavior to support personalization strategies.
+ Present findings and recommendations to stakeholders in a clear, compelling manner.
+ Monitor trends and identify opportunities for growth and efficiency.
Requirements
Qualifications:
+ Bachelor's degree in Marketing, Business Analytics, Statistics, or related field.
+ 3+ years of experience in marketing analytics or a similar data-focused role.
+ Proficiency in Google Analytics, SQL, Excel, and data visualization tools (e.g., Tableau, Power BI).
+ Proficient understanding of digital marketing channels and metrics.
+ Experience with A/B testing and statistical analysis.
+ Excellent communication and storytelling skills with data.
Preferred Skills & Experience:
+ Experience with marketing automation platforms (e.g., HubSpot, Marketo).
+ Familiarity with Python or R for data analysis.
+ Knowledge of customer journey mapping and attribution modeling.
+ Background in eCommerce, SaaS, or B2B marketing analytics.
+ Certification in Google Analytics or similar platforms.
Contract Benefit Offerings:
+ Healthcare (medical, dental, and vision plans)
+ 401(k) and retirement plans
+ Commuter benefits
+ Employee and vendor discounts
+ Employee Assistance Program (EAP)
+ And many more!
Technology Doesn't Change the World, People Do.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

**Alternate Locations:** Radnor, PA (Pennsylvania)
**Work Arrangement:**
Hybrid : Employee will work 3 days a week in a Lincoln office
**Relocation assistance:** is not available for this opportunity.
**Requisition #:** 75185
**The Role at a Glance**
We are excited to be adding A **Marketing Analytics Specialist** to our Consumer and Marketing Analytics organization to work hybrid in our Radnor, PA office. In this role, you will partner closely with the Marketing team to deliver data-driven decisions and insights that support our go-to-market strategy. The focus will be on enhancing advisor engagement and driving acquisition and retention across our retail insurance and investment offerings. You will be delivering routine analytics, metrics, and insights to support the goals and objectives of their assigned area(s). You will also collaborate across the organization with analytics, strategy, and marketing stakeholders to define targetable audiences using data-driven influence and provide actionable insights to advance business outcomes, improve efficiency, and drive performance and results.
**What you'll be doing**
+ Collect, interpret, and analyze data to support management decisions, improve inefficiencies, and enhance business performance
+ Leverage domain knowledge to synthesize trends and communicate meaningful insights to stakeholders
+ Perform basic analytic coding for ad-hoc requests and collaborate with business partners to assess and refine results
+ Develop queries and prepare data for descriptive, diagnostic, and predictive analytics
+ Conduct data mining, validation, and reconciliation across various applications
+ Advise stakeholders on the use of quality business analytics, tools, and market information
+ Prepare presentations for senior leadership, including visualizing data in charts, graphs, and tables
**What we're looking for**
_Must-haves:_
+ 1-3+ years of experience in analytics or marketing, supporting business strategies, audience segmentation, and insight generation
+ A data-driven mindset - our team relies heavily on data to identify opportunities
+ Strong reasoning and problem-solving skills - ability to apply common sense and deliver high-quality work
+ Excellent communication and storytelling abilities
+ Demonstrated ability to contribute positively by suggesting improvements, learning quickly, and understanding processes
+ 4 Year/Bachelor's degree or equivalent work experience (4 years of experience in lieu of Bachelor's)
_Nice-to-haves:_
+ Experience working with databases and querying/reporting from SQL
+ Ability to leverage business intelligence software (e.g. Tableau, Strategy)
+ Familiarity with Marketing Technology platforms (e.g. Salesforce Marketing Cloud, Salesforce Data Cloud etc.)
**Application Deadline**
Applications for this position will be accepted through October 10th, 2025, subject to earlier closure due to applicant volume
**What's it like to work here?**
At Lincoln Financial, we love what we do. We make meaningful contributions each and every day to empower our customers to take charge of their lives. Working alongside dedicated and talented colleagues, we build fulfilling careers and stronger communities through a company that values our unique perspectives, insights and contributions and invests in programs that empower each of us to take charge of our own future.
**What's in it for you:**
+ Clearly defined career tracks and job levels, along with associated behaviors for each of Lincoln's core values and leadership attributes
+ Leadership development and virtual training opportunities
+ PTO/parental leave
+ Competitive 401K and employee benefits ( Free financial counseling, health coaching and employee assistance program
+ Tuition assistance program
+ Work arrangements that work for you
+ Effective productivity/technology tools and training
The pay range for this position is $53,500 - $96,300 with **anticipated pay for new hires between the minimum and midpoint of the range** and could vary above and below the listed range as permitted by applicable law. Pay is based on non-discriminatory factors including but not limited to work experience, education, location, licensure requirements, proficiency and qualifications required for the role. The base pay is just one component of Lincoln's total rewards package for employees. In addition, the role may be eligible for the Annual Incentive Program, which is discretionary and based on the performance of the company, business unit and individual. Other rewards may include long-term incentives, sales incentives and Lincoln's standard benefits package.
**About The Company**
Lincoln Financial (NYSE: LNC) helps people to confidently plan for their version of a successful future. We focus on identifying a clear path to financial security, with products including annuities, life insurance, group protection, and retirement plan services.
With our 120-year track record of expertise and integrity, millions of customers trust our solutions and service to help put their goals in reach.
Lincoln Financial Distributors, a broker-dealer, is the wholesale distribution organization of Lincoln Financial. Lincoln Financial is the marketing name for Lincoln Financial Corporation and its affiliates including The Lincoln National Life Insurance Company, Fort Wayne, IN, and Lincoln Life & Annuity Company of New York, Syracuse, NY. Lincoln Financial affiliates, their distributors, and their respective employees, representatives and/or insurance agents do not provide tax, accounting or legal advice.
Lincoln is committed to creating an inclusive ( environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.
Follow us on Facebook ( , X ( , LinkedIn ( , Instagram ( , and YouTube ( . For the latest company news, visit our newsroom ( .
**Be Aware of Fraudulent Recruiting Activities**
If you are interested in a career at Lincoln, we encourage you to review our current openings and apply on our website. Lincoln values the privacy and security of every applicant and urges all applicants to diligently protect their sensitive personal information from scams targeting job seekers. These scams can take many forms including fake employment applications, bogus interviews and falsified offer letters.
Lincoln will not ask applicants to provide their social security numbers, date of birth, bank account information or other sensitive information in job applications. Additionally, our recruiters do not communicate with applicants through free e-mail accounts (Gmail, Yahoo, Hotmail) or conduct interviews utilizing video chat rooms. We will never ask applicants to provide payment during the hiring process or extend an offer without conducting a phone, live video or in-person interview. Please contact Lincoln's fraud team at if you encounter a recruiter or see a job opportunity that seems suspicious.
**Additional Information**
This position may be subject to Lincoln's Political Contribution Policy. An offer of employment may be contingent upon disclosing to Lincoln the details of certain political contributions. Lincoln may decline to extend an offer or terminate employment for this role if it determines political contributions made could have an adverse impact on Lincoln's current or future business interests, misrepresentations were made, or for failure to fully disclose applicable political contributions and or fundraising activities.
Any unsolicited resumes or candidate profiles submitted through our web site or to personal e-mail accounts of employees of Lincoln Financial are considered property of Lincoln Financial and are not subject to payment of agency fees.
Lincoln Financial ("Lincoln" or "the Company") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex, age, national origin or disability. Opportunities throughout Lincoln are available to employees and applicants are evaluated on the basis of job qualifications. If you are a person with a disability that impedes your ability to express your interest for a position through our online application process, or require TTY/TDD assistance, contact us by calling .
This Employer Participates in E-Verify. See the E-Verify ( notices.
Este Empleador Participa en E-Verify. Ver el E-Verify ( avisos.
Lincoln Financial Group ("LFG") is an Equal Opportunity employer and, as such, is committed in policy and practice to recruit, hire, compensate, train and promote, in all job classifications, without regard to race, color, religion, sex (including pregnancy), age, national origin, disability, sexual orientation, gender identity and expression, veterans status, or genetic information. Opportunities throughout LFG are available to employees and applicants and are evaluated on the basis of job qualifications. We have a drug free work environment and we perform pre-employment substance abuse testing.

Turn content into pipeline.

We’re looking for a smart, data-driven marketer who can take our best content, aim it at priority accounts, and prove what’s working. If you love connecting campaigns to revenue, this is your role.

Location: Hybrid – Aventura, FL

Reports to: Content Marketing Manager

What You’ll Do

• Own multi-channel ABM campaigns – from idea to execution – to reach top accounts.
• Translate content into revenue by tailoring it for industries, roles, and use cases.
• Experiment with AI tools to create, repurpose, and scale content faster.
• Build and maintain marketing dashboards across content, website, and multi-channel ad performance.
• Track and report KPIs and objectives for the entire marketing department.
• Recommend and test improvements, then share results with leadership.
• Collaborate across teams (Brand, Product Marketing, Events, Sales, RevOps).

What You’ll Bring

• 2–3 years running B2B campaigns across multiple channels (ABM experience a plus).
• Strong analytics mindset: you can own dashboards and turn data into plain-English insights.
• AI-literate: comfortable using AI to create, repurpose, and optimize content.
• Solid communication skills: able to brief designers and video editors clearly.
• Organized and dependable: you take ownership and keep multiple workstreams moving.
• Curious and experimental: you test, learn, and improve.

Nice to Have

• Experience in healthcare or regulated industries.
• Exposure to webinar or podcast coordination.

Why Join Us?

This isn’t a “just run the ads” role. It’s a chance to connect content to revenue, experiment with the latest tools, and own dashboards that demonstrate the full impact of marketing.

• If you’re smart, data-driven, and ready for a high-visibility role, we’d love to talk.

Position Purpose:

The Senior Marketing Analytics Specialist plays a crucial role in designing and executing experiments, analyzing outcomes, and recommending actionable insights. You will be at the forefront of developing personalization strategies, building analytical platforms, and working with cross-functional teams to deliver high-quality analytics solutions at Home Depot. Join this newly formed team to shape and drive our marketing and personalization initiatives. The ideal candidate is proficient in advanced analytics, has a strong command of tools and languages like Python, R, SQL, Adobe Analytics, and Tableau, and possesses solid expertise in applied statistics, data science, and marketing analytics.

Key Responsibilities:

• Data Analytics (65%): Analyze large datasets and utilize analytical tools to generate dashboards, reports, and ad-hoc requests, employing various database applications and analytical tools such as GCP BigQuery, SQL, SAS, R, Python, Jupyter Notebook, Adobe Analytics, and Tableau.
• Management of Data (10%): Collaborate with decision analysts to discover new data sources; clean, validate, and test data to ensure quality and accuracy.
• Project Management & Support (5%): Provide support to end users by troubleshooting and resolving issues.
• Solution Development (15%): Work in collaboration with stakeholders, business partners, colleagues, and developers to deliver high-quality analytics solutions.
• Technical Exploration & Development (5%): Enhance technical competencies and subject matter expertise within the core functional group, including improvements to systems and procedures.

Direct Manager/Direct Reports:

• This position reports to the Manager.
• This position has no direct reports.

Travel Requirements:

• No travel required.

Physical Requirements:

• Majority of the time spent in a seated position, with frequent opportunities to move around. Occasionally, may need to lift light articles.

Working Conditions:

• Work in a comfortable indoor environment, with infrequent exposure to unpleasant conditions.

Minimum Qualifications:

• Must be at least 18 years of age.
• Must have legal authorization to work in the United States.

Preferred Qualifications:

• Master's degree in a quantitative field (e.g., Statistics, Analytics, Computer Science) or equivalent experience.
• 6+ years of experience in data mining, statistical analysis, auditing, and/or forecasting.
• Demonstrated expertise in data analysis and visualization.
• Ability to translate analytical findings into effective presentations.
• Experience in marketing/media analytics and conducting marketing experiments.
• Familiarity with experimentation and web analytics tools like Adobe Analytics, Adobe Target, etc.
• Strong background in experimental design and causal inference.
• Proficient in database applications, analytical tools, and languages including SQL, SAS, Tableau, R, and Python.
• Working knowledge of Microsoft Excel and PowerPoint.
• Ability to partner with organizations to develop KPI frameworks.
• Proficiency in coding with Python, R, SQL, Jupyter Notebook, VertexAI, and AutoML.
• Experience visualizing data using Tableau.
• Ability to manage multiple projects in a fast-paced environment.
• Critical thinking skills to evaluate alternative solutions and understand the implications of new information.
• Strong written and verbal communication skills, with the ability to present complex results clearly.
• Excellent interpersonal skills and a collaborative team player.
• Ability to quickly learn and adapt to new technologies and tools.

Minimum Education:

• Bachelor's degree or equivalent in a relevant field.

Preferred Education:

• Master's degree or equivalent in a relevant field.

Minimum Years of Work Experience:

• 5 years.

Preferred Years of Work Experience:

• 6 years.

Competencies:

• Action Oriented
• Collaborates
• Drives Engagement
• Communicates Effectively
• Customer Focus
• Drives Results
• Manages Conflict

Marketing Analytics Visualization Specialist

Are you passionate about turning marketing data into actionable insights? Do you thrive at the intersection of advanced data visualization, automation, and media analytics? We're looking for a Marketing Analytics Data Visualization Specialist to join our growing analytics team and help build the next generation of reporting and insights for our clients.

This is a hands-on role for a buildersomeone who can translate complex marketing and media data into clean, scalable dashboards, automate reporting workflows, and help elevate our analytics practice to the next level.

Key Responsibilities

• Design, build, and maintain advanced dashboards in Tableau, Looker, and other BI tools to visualize paid media, website, and cross-channel performance.
• Automate reporting workflowsconnect data sources, develop repeatable processes, and reduce manual effort for the analytics team.
• Partner with media analytics and site analytics leads to understand business questions and translate them into actionable, visual reporting for internal teams and clients.
• Proactively identify opportunities for dashboard improvementfrom data quality to visual storytelling and user experience.
• Develop and document standards for dashboard builds, data pipelines, and QA to help the team scale.
• Support troubleshooting and problem-solving when data issues, discrepancies, or technical roadblocks arise.
• Coach and mentor less experienced team members on data visualization best practices.

Qualifications

• 58 years experience building dashboards in Tableau and Looker
• Portfolio of work with examples of data visualization projects, including at least one interactive example (e.g., Tableau Public or similar).
• Hands-on experience automating reporting and connecting disparate data sources (SQL, APIs, ETL tools, etc.).
• Strong understanding of marketing and paid media data (media spend, impressions, clicks, conversions, ROAS, etc.). You don't have to be a media strategist, but you know how to turn raw marketing data into client-friendly stories.
• Experience working in an agency or fast-paced analytics environment is a plus.
• Excellent attention to detailyou notice when something looks off and aren't afraid to dig into data issues.
• Collaborative mindsetcomfortable partnering with non-technical and technical teammates to deliver high-quality work under tight deadlines.
• Strong communicatorable to explain complex technical topics to non-technical audiences and help educate clients and team members.
• Self-starteryou thrive with autonomy and take pride in building processes and infrastructure that make the whole team better.
• Adaptable and open to changeyou can pivot quickly as client needs and priorities shift.
• Bonus: Familiarity with Google Big Query and/or Funnel

Salary Range: $95,000-105,000 annually

Marketing Analytics Visualization Specialist

Are you passionate about turning marketing data into actionable insights? Do you thrive at the intersection of advanced data visualization, automation, and media analytics? We're looking for a Marketing Analytics Data Visualization Specialist to join our growing analytics team and help build the next generation of reporting and insights for our clients.

This is a hands-on role for a buildersomeone who can translate complex marketing and media data into clean, scalable dashboards, automate reporting workflows, and help elevate our analytics practice to the next level.

Key Responsibilities

• Design, build, and maintain advanced dashboards in Tableau, Looker, and other BI tools to visualize paid media, website, and cross-channel performance.
• Automate reporting workflowsconnect data sources, develop repeatable processes, and reduce manual effort for the analytics team.
• Partner with media analytics and site analytics leads to understand business questions and translate them into actionable, visual reporting for internal teams and clients.
• Proactively identify opportunities for dashboard improvementfrom data quality to visual storytelling and user experience.
• Develop and document standards for dashboard builds, data pipelines, and QA to help the team scale.
• Support troubleshooting and problem-solving when data issues, discrepancies, or technical roadblocks arise.
• Coach and mentor less experienced team members on data visualization best practices.

Qualifications

• 58 years experience building dashboards in Tableau and Looker
• Portfolio of work with examples of data visualization projects, including at least one interactive example (e.g., Tableau Public or similar).
• Hands-on experience automating reporting and connecting disparate data sources (SQL, APIs, ETL tools, etc.).
• Strong understanding of marketing and paid media data (media spend, impressions, clicks, conversions, ROAS, etc.). You don't have to be a media strategist, but you know how to turn raw marketing data into client-friendly stories.
• Experience working in an agency or fast-paced analytics environment is a plus.
• Excellent attention to detailyou notice when something looks off and aren't afraid to dig into data issues.
• Collaborative mindsetcomfortable partnering with non-technical and technical teammates to deliver high-quality work under tight deadlines.
• Strong communicatorable to explain complex technical topics to non-technical audiences and help educate clients and team members.
• Self-starteryou thrive with autonomy and take pride in building processes and infrastructure that make the whole team better.
• Adaptable and open to changeyou can pivot quickly as client needs and priorities shift.
• Bonus: Familiarity with Google Big Query and/or Funnel

Salary Range: $95,000-105,000 annually

Unlock the Power of Data, Drive Healthcare Marketing Success: Manager, Digital Marketing Analytics

Do you have a passion for turning data into actionable insights that drive real-world results? CMI Media Group , a leading healthcare marketing agency, is seeking a strategic and results-oriented Manager, Digital Marketing Analytics to lead our team in delivering data-driven solutions that optimize campaign performance and elevate client success.

In this role, you will:

1. Be the Architect of Measurement: Oversee the development and execution of robust measurement and analysis plans, ensuring accurate tracking, insightful reporting, and impactful optimization recommendations for online and offline marketing campaigns.
2. Lead with Data-Driven Insights: Guide and mentor a team of talented analysts, fostering a culture of analytical excellence, collaboration, and continuous learning.
3. Champion Client Success: Partner closely with client and planning teams, providing data-driven insights, strategic recommendations, and clear, concise communication to drive campaign optimization and exceed client expectations.
4. Drive Operational Excellence: Streamline processes, implement best practices, and champion data integrity to ensure reporting accuracy, consistency, and efficiency across the department.
5. Be a Problem Solver: Proactively identify and resolve data discrepancies, troubleshoot reporting challenges, and collaborate effectively with internal and external partners to ensure seamless campaign measurement and analysis.

Do you have the right DNA?

1. Analytical Powerhouse: 3-5 years of experience in online marketing, web analytics, or research, with a proven ability to translate data into actionable insights.
2. Leadership & Mentorship: 1-5 years of experience leading and mentoring teams, fostering a positive and collaborative environment.
3. Client-Focused Mindset: Exceptional communication and interpersonal skills, with a knack for building strong relationships and understanding client needs.
4. Project Management Prowess: Strong organizational and time management skills, with the ability to manage multiple projects simultaneously and deliver high-quality work under tight deadlines.
5. Passion for Healthcare: Experience in the pharmaceutical or healthcare industry is a plus, but not required.

Why CMI Media Group?

At CMI Media Group, we're not just analyzing data we're using it to improve healthcare outcomes for patients around the world. As a leading healthcare marketing agency, we offer:

1. Purpose-Driven Work: Make a tangible impact on the lives of patients by driving effective healthcare marketing campaigns.
2. Collaborative Environment: Join a team of passionate and talented individuals who are leaders in their field.
3. Growth Opportunities: Benefit from ongoing professional development opportunities and a culture that values continuous learning.
4. Supportive Culture: We believe in work-life balance and offer a comprehensive benefits package to support your well-being.

All for Good. CMI Media Group was built on inclusion and diversity. Its in our DNA and Core Values. Challenging the norm is where we started and its what drives us as a health leader, indispensable partner, and home for our employees. We are a group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear our people and our partners. We believe in more than All. We believe in All for good.

Ready to shape the future of healthcare data? Apply today and join our mission to improve patient lives through the power of data!

The base salary for this position at the time of this posting may range from $70k to $140k. Individual compensation varies based on job-related factors, including business needs, experience, level of responsibility, and qualifications. We offer a competitive benefits package, please visit here for more details.

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