1,219 Personal Brand jobs in the United States

• Developing and executing integrated brand strategies to enhance brand equity and market share.
• Conducting market research and competitive analysis to identify opportunities and challenges.
• Defining brand positioning, messaging, and target audience segmentation.
• Overseeing the creation and implementation of brand guidelines and visual identity systems.
• Managing brand communication across all marketing channels, including digital, social media, PR, and advertising.
• Developing and managing annual brand marketing plans and budgets.
• Leading cross-functional teams to ensure consistent brand messaging and execution.
• Monitoring brand performance metrics and making data-driven adjustments to strategies.
• Identifying and leveraging emerging trends in branding and consumer engagement.

• Master's degree in Marketing, Business Administration, or a related field.
• Minimum of 7 years of experience in brand management, marketing strategy, or a related role, preferably within a consumer-facing industry.
• Proven success in developing and executing impactful brand strategies.
• Strong understanding of market research, consumer insights, and competitive analysis.
• Exceptional strategic thinking, creative problem-solving, and analytical skills.
• Excellent communication, presentation, and interpersonal skills.
• Experience managing budgets and leading cross-functional teams.
• Proficiency in marketing analytics and reporting tools.
• Demonstrated ability to think innovatively and adapt to evolving market landscapes.

Location: New York, Manhattan - Hybrid/Remote

Salary range: $100,000 - $30,000 + share options

Reporting to: VP of Customer Success

Duel is a SaaS company on a mission to make Brand Advocacy the industry standard philosophy for building brilliant retail brands. It was founded by world record-breaking adventurer and former brand ambassador Paul Archer, alongside viral games developer Naio Tsarouchis.

We exist to show that companies built for advocacy can change the world. We believe there’s a better way to build businesses, and we seek to prove that caring for people over short-term sales builds Brand, which in turn yields long-term and exponential profit returns thanks to the advocacy it drives.

The Duel Brand Advocacy Solution allows enterprise brands to do just that, scaling how they manage their relationships with thousands of advocates, customers, creators and brand ambassadors. We’re proud today that 60 brands such as Abercrombie & Fitch, Charlotte Tilbury, Spanx, Victoria’s Secret, LUSH and Elemis (to name a few, but not to name some household names that we can’t talk about… yet) are doing just that. The Duel team comprises psychologists, brand experts and community builders, combining cutting-edge brand expertise with seasoned SaaS experience.

As Brand Strategy Director , you’ll be on the cutting edge of creating and defining an entirely new category. You will be the lead architect behind the most forward-thinking advocacy strategies in the industry, translating brand goals into measurable growth through referrals, retention, and revenue. This is a role for someone who thinks like a strategist and executes with the same amount of thought. Someone who can see our brand’s big picture while building frameworks & workshops that scale across every touchpoint.

You’ll partner with iconic global brands to turn their customers into advocates, and community leaders. This means building strategic frameworks that align brand ambition with platform power and doing it in a way that scales. Whether it’s unlocking new referral channels, fuelling UGC, or driving loyalty, your work will directly impact customer retention, revenue, and long-term brand love.

You’ll also be instrumental in shaping Duel’s strategic maturity. From building internal playbooks and vertical-specific templates, to co-creating thought leadership and training our team, you’ll help set the gold standard for what best-in-class advocacy looks like.

This is not a back-seat strategy role. It’s a front-line, high-impact position where you’ll be leading conversations, shaping programs, and influencing product direction, all while helping the most forward-thinking brands in the world turn customers into growth.

At Duel, we don’t just build, we’re building a category to be recognised as the philosophy for building brilliant retail brands. Whether it’s a relationship, a piece of content, an idea, or a framework, we create with purpose to maximise impact.

• Design and drive industry-defining brand advocacy strategies for our clients, translating bold brand ambitions into scalable programs that fuel organic growth through referrals, retention, and revenue.
  

• Bridge brand strategy to execution, ensuring that every plan you design not only inspires, but also delivers, activating real advocates and measurable outcomes.
  

• Create insight-led playbooks that turn raw ambition into repeatable frameworks, scalable tools our brands (and Duel) can rely on to activate communities and drive loyalty at scale.

• Hold our brand partners to account. They fail to deliver on their commitments or revert to prior behaviours that don't align with a brand advocacy philosophy.
  

• Elevate client conversations from tactical to transformational, bringing clarity to what “great” advocacy looks like and setting a new benchmark for success in this emerging category.
  

• Co-create thought leadership with brands, launching flagship case studies or insight pieces, to showcase the strategic impact and position Duel as the category leader.
  

• Build a strategic framework that becomes the standard playbook of our active enterprise brand accounts and embedded into our platform experience.
  

• Strategically embedded into Duel’s GTM team, identifying strategic gaps, and uncovering growth levers across the customer lifecycle.
  

• Develop and present custom brand advocacy strategies for at least two priority brand partners, establishing both internal alignment and customer buy-in.
  

• Work closely with Product Marketing to build internal enablement tools & strategy hubs for GTM teams, including playbooks, maturity models, workshops, and templates that scale brand thinking across the business.
  

• You live and breathe brands. You obsess over the latest campaigns, the hottest names on the street, and feel strongly about sh*t marketing.

• Bring deep expertise in brand, influencer, and community strategy, ideally forged in the fires of a fast-paced agency or iconic brands, and apply it to help our customersf build iconic advocacy programs.
  

• Combine a strong grasp of customer journey mapping, segmentation, and advocacy mechanics (UGC, referrals, loyalty) to design programs that move the needle on real business outcomes.
  

• Translate strategic thinking into compelling narratives that resonate with stakeholders across marketing, product, and the C-suite.
  

• Confidently connect data to commercial impact, identifying how brand advocacy influences retention, referrals, and revenue at every step.
  

• You have led brand workshops, aligning diverse teams, and holding the room with clarity and conviction.

• Strong foundation in digital and social strategy, with hands-on experience across account management, strategy, and brand development.
  

• You approach strategy comprehensively, brand goals, audience insights, cultural trends, platform-specific tactics.
  

• Ability to translate macro insights into micro activations, particularly relevant in community-led and influencer marketing.
  

• Advocated for evolving beyond traditional influencer models into micro-creator & community activation and UGC-driven strategies.
  

• You understand the difference between surface-level influence and deep authenticity & trust-driven engagement, which aligns perfectly with Duel’s vision.
  

• We want to build a remarkable company with remarkable people and a remarkable culture that you will want to shout from the rooftops about. Advocacy is our north star, both for our customers and our employees.

• A High Trust, Tight Ship, full of Utterly Lovely & Bloody Brilliant People doing their Best Work Together

• We value trust and freedom above all else. Yet this must be combined with deep ownership, execution, and clear, candid communication. If this is not how you are at Duel, or you break that trust, you will not be around for long.

• Dueligans combined are the largest shareholders in Duel. We take that concept of ownership seriously.

We do much of our best work as a team together in the office, which is why we are only hiring people within a commutable distance of our London or New York offices. However, we also know that we do our best work alone at home, and we all need to be able to balance work with life, childcare commitments, and other responsibilities. The office philosophy is hybrid, where you're encouraged to be in the office a few days a week, namely when your team will be there.

However, the name of the game with everything we do is freedom and flexibility. So you do, as long as it's not at the expense of others.

We have a growing benefits package, including;

• Flexible working hours - if you need to fit around childcare or life, we understand.

• Generous Official holidays, but we trust you to take what you need: 25 PTO Days + 11 Statutory Holidays + End-of-year break (3-4 additional days depending on dates)

• Options scheme for all full-time employees - it’s important to us that everyone shares in what we build.

• US Healthcare Options

• 401K Match Plan

• Company MacBook

• $350 WFH Set-Up

• Headspace Contri utions

• Personal Development budget and support

• 2 additional days leave for volunteering

In this position.

The Opportunity

This is a new role, reporting to the Global Brand Strategy Director. The Senior Strategist will support a global Center of Excellence covering brand strategy, brand management, and nomenclature. The importance of establishing and delivering a consistent and clear brand across all aspects of our work is paramount. These groups include but are not limited to our business units, vehicle and product design, experiences, internal communications, external media communications, human resources, and our dealers. As such, this role will have close connection with virtually every group within the company.

The Position

The Senior Brand Strategist will support the development and implementation of brand-led strategies across the enterprise. This person should be a strong conceptual thinker, a clear and compelling communicator, and a collaborative partner. This role is ideal for someone who can connect the dots between insight, brand, and business, and enjoys crafting thoughtful, clear, and action-oriented deliverables.

What you'll do.

• Guide the articulation and application of Ford's brand strategy across the enterprise, including:

• Brand architecture and sub-brand development

• Extending the brand strategy across regional markets, supporting and influencing strategic direction and campaign development

• Bringing Ford's brand to life internally by elevating the employer brand and designing and implementing initiatives that inspire and engage employees

• Partner with stakeholders across product, design, marketing, and customer experience to align brand expression

• Lead the development and ongoing refinement of brand guidelines and toolkits to ensure strategic clarity and creative excellence.

• Oversee brand consistency across global teams, initiatives, and customer touchpoints, serving as a central steward of the brand

• Contribute to naming logic and architecture across Ford's product and service ecosystem, ensuring that naming decisions reflect our positioning, lifestyle audiences, and long-term vision

• Partner with the nomenclature team to shape naming principles, advocate for consistency across sub-brands, and provide the strategic rationale needed to gain alignment on more complex or contentious naming decisions

• Distill research findings and competitive intelligence into actionable brand insights

• Write briefs, prepare presentations, structure and run workshops alongside the Global Brand Strategy Director

• Review agency briefing and output, ensuring quality delivery

You'll have.

• Bachelor's degree or commensurate work experience required.

• Minimum 8 years of relevant with a bachelor's degree

• 10+ years of experience in brand strategy

• Experience working across cross-functional teams and managing multiple stakeholders

• Experience working with executives and preparing presentations for senior leaders

• Strong communication and storytelling skills, especially in presentation format

• Familiarity with brand architecture, portfolio strategy, and naming systems

• Strength in developing insights and applying them to shape strategic decisions

Even better, you may have.

• Master's degree or commensurate work experience required.

• Minimum 5 years of relevant work experience with a master's degree.

• Brand-side experience

• A mix of in-house and agency brand strategy experience

• Highly collaborative and organized, with a bias for action

• Able to balance strategic thinking with hands-on execution

• Open-minded, curious, and culturally engaged

• Strong point of view but flexible in approach; thrives in complex environments

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builder.or all the above? No matter what you choose, we offer a work life that works for you, including:

• Immediate medical, dental, vision and prescription drug coverage

• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up childcare and more

• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more

• Vehicle discount program for employees and family members and management leases

• Tuition assistance

• Established and active employee resource groups

• Paid time off for individual and team community service

• A generous schedule of paid holidays, including the week between Christmas and New Year's Day

• Paid time off and the option to purchase additional vacation time.

This position is a leadership level 5.

For more information on salary and benefits, click here: New Hire Benefits (

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1- .

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Requisition ID : 48460