1,468 Personal Brand jobs in the United States

Job description:

Are you a highly organized, creative, and adaptable professional who enjoys both marketing/PR projects and personal/business support tasks ? Our Founder is seeking a Brand & Personal Assistant to be a trusted right-hand partner in managing brand growth, and daily priorities. This is a hybrid role working out of multiple locations daily and riding remote with founder to develop and build brand awareness.

What You’ll Do:

• Support PR and brand initiatives: manage social media posts, create and produce video brand stories, coordinate events, and assist with collaborations.
• Developing and executing a content plan for social platforms, podcasts and speaking engagements.
• Building and expanding the personal brand of the founder including multiple business and non-profit developments.
• Travel locally with founder to business, personal and non-profit development opportunities to expand brand awareness.
• Coordinate communications with business members.
• Assist in planning and executing networking events, luncheons, ribbon cuttings, and community programs.
• Manage RSVPs, vendor coordination, and event logistics.
• Act as a professional point of contact for the founder and business partners.
• Help communicate the founder's mission and initiatives.
• Develop and support sponsorship programs and fulfillment.
• Help manage the Founder’s personal and professional calendar, travel, and daily logistics.
• Keep the founder on track with scheduling, email management, and task execution.
• Must have ability to write and produce basic video segments for personal and business influencing.
• Juggle personal and professional tasks (sometimes at the same time).
• Be flexible and ready for change—because priorities shift often.
• Learn how the founder thinks and makes decisions so you can anticipate needs and keep the focus.
• Handle personal errands, household coordination, and lifestyle support when needed.
• Maintain professionalism, discretion, and a polished presence in all interactions.
• Ensure the Founder’s personal and brand reputation stays strong and consistent.

What We're Looking For:

• Adaptable, resourceful, and able to pivot on a dime.
• Background in marketing, PR, communications, or executive/personal support.
• A strong communicator who’s organized and detail-oriented.
• Highly organized multitasker with excellent attention to detail.
• Social media savvy, with a good eye for brand presence.
• Trustworthy, discreet, and flexible in balancing personal + professional needs.
• Thrives in a fast-paced, entrepreneurial environment.
• Tech savvy and comfortable with Outlook, Google Workspace, and productivity tools.
• Comfortable balancing errands, admin work, and business support in one day.
• Someone who sees opportunity, not chaos, in a fast-moving environment.
• Available during off hours and weekends.

Why You’ll Love This Role:

• You’ll work and learn side-by-side with a bold, entrepreneurial leader.
• Every day is different—you’ll never be bored. Things change daily.
• Competitive salary + full benefits with earnings up to $145,000 annually first year.
• Career growth opportunities as you learn multiple businesse initiatives inside and out.

We are partnering with a fast-growing CPG company expanding its footprint in North America to recruit a Brand Strategy Manager. This role will focus primarily on a developing and implementing brand strategy and play a central part in shaping its presence across digital, retail, and trade channels.

Position Summary

The Brand Strategy Manager will drive brand strategy and execution, with responsibilities spanning social media, packaging, customer service, innovation, trade shows, and ecommerce. The role requires a balance of creativity and data-driven decision making to connect with consumers, support sales growth, and deliver measurable business impact.

Key Responsibilities

• Lead social media channels, influencer partnerships, and affiliate programs.
• Manage creative agencies for packaging, advertising, and sales collateral.
• Oversee packaging design updates and new SKU launches.
• Direct customer service processes, ensuring timely resolution and consumer satisfaction.
• Coordinate innovation projects across internal teams and external partners.
• Analyze market trends, competitive activity, and portfolio performance; recommend corrective actions.
• Support sales with presentations, sample coordination, and retail marketing activations.
• Organize trade shows and consumer events, including Expo West.
• Oversee ecommerce strategy and agency partners, focusing on conversion, acquisition, and retention.
• Developing and Tracking budgets, KPIs, and ROI across campaigns; ensure alignment with brand principles of consumer focus, teamwork, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• + 6 years of brand management experience in food, beverage, or CPG (North American Market Highly Preferred).
• Expertise in integrated marketing, brand strategy, digital Marketing, and packaging development.
• Strong cross-functional collaboration with sales, supply chain, and product development.
• Knowledge of ecommerce platforms and digital performance metrics.
• Fluent in English; Spanish (Optional)

Desired Skills

• Creative yet analytical approach, balancing brand equity and performance marketing.
• Strong communication and presentation abilities.
• Adaptability in a fast-paced, entrepreneurial environment.
• Genuine interest in health, wellness, and better-for-you foods.

• Develop and execute comprehensive brand strategies that align with company goals and market trends.
• Conduct in-depth market research and competitive analysis to identify opportunities and threats.
• Define brand positioning, target audiences, and key value propositions.
• Oversee the creation and implementation of integrated marketing campaigns across various channels (digital, social media, traditional advertising).
• Manage the brand's visual identity, messaging guidelines, and overall tone of voice.
• Collaborate with product development teams to ensure brand alignment in new product launches.
• Track and analyze brand performance metrics, making data-driven recommendations for optimization.
• Manage external agencies and vendor relationships, ensuring high-quality output.
• Lead and mentor a team of marketing professionals, fostering a culture of creativity and accountability.
• Develop and manage the brand marketing budget.
• Ensure consistent brand experience across all consumer touchpoints, from packaging to customer service.
• Present brand strategies and performance updates to senior leadership.

• Develop and implement long-term brand strategies aligned with company objectives and market opportunities.
• Conduct market research and competitive analysis to identify key trends, consumer insights, and growth opportunities.
• Define and articulate brand positioning, messaging, and value propositions for all product lines.
• Oversee the creation of integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Collaborate with cross-functional teams, including product development, sales, creative, and communications, to ensure brand consistency and impactful execution.
• Manage the brand's visual identity, ensuring adherence to brand guidelines across all assets and communications.
• Develop and track key performance indicators (KPIs) to measure brand health, campaign effectiveness, and ROI.
• Identify and cultivate strategic partnerships that enhance brand visibility and reach.
• Manage agency relationships and external vendor partners to deliver high-quality brand initiatives.
• Stay informed about industry best practices, emerging marketing technologies, and evolving consumer preferences.
• Present brand strategies and campaign performance to senior leadership and stakeholders.
• Foster a strong brand culture within the organization.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA strongly preferred.
• 7+ years of progressive experience in brand management, marketing strategy, or a related field, preferably within a CPG or relevant industry.
• Demonstrated success in developing and launching impactful brand campaigns and strategies.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with market research tools, analytics platforms, and marketing automation software.
• Creative thinker with a passion for storytelling and brand building.
• Strong leadership qualities and the ability to influence cross-functional teams.
• Experience managing budgets and external agencies effectively.

Head of Brand Strategy

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We’re seeking a future team member for the role of Strategic Marketing Executive to join our Marketing team. This role is located in New York, Hybrid (4 days in office)

In this role, you’ll make an impact in the following ways:

• Manage medium- to large-sized teams responsible for multiple marketing functions supporting the firm’s key strategic initiatives and business goals.
• Direct, plan, and execute multidisciplinary functions across marketing, brand, digital, and communications to drive brand awareness, client experience, and employee engagement.
• Maintain collaborative relationships with senior business stakeholders and external partners to align activities with strategic objectives and disseminate firm-level messages.
• Oversee strategic planning processes, provide strategic guidance, create compelling vision for the function, and allocate resources to achieve long-term goals.

To be successful in this role, we’re seeking the following:

• Bachelor’s degree or equivalent combination of education and work experience.
• 12-15 years of related experience, with 3-5 years of management experience preferred.
• Experience in the securities or financial services industry is preferred.
• Strong business and industry acumen with excellent writing and communication skills.
• Proven ability to manage multiple teams, including coaching, performance management, and resource allocation.

At BNY, our culture speaks for itself. Here’s a few of our awards:

America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score,
Best Places to Work for Disability Inclusion, Disability: IN – 100% score,
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Compensation Note:
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $127,000 and $240,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

Head of Brand Strategy

At BNY, our culture empowers you to grow and succeed. As a leading global financial services company at the center of the world’s financial system we touch nearly 20% of the world’s investible assets. Every day around the globe, our 50,000+ employees bring the power of their perspective to the table to create solutions with our clients that benefit businesses, communities and people everywhere.

We continue to be a leader in the industry, awarded as a top home for innovators and for creating an inclusive workplace. Through our unique ideas and talents, together we help make money work for the world. This is what #LifeAtBNY is all about.

We’re seeking a future team member for the role of Strategic Marketing Executive to join our Marketing team. This role is located in New York, Hybrid (4 days in office)

In this role, you’ll make an impact in the following ways:

• Manage medium- to large-sized teams responsible for multiple marketing functions supporting the firm’s key strategic initiatives and business goals.
• Direct, plan, and execute multidisciplinary functions across marketing, brand, digital, and communications to drive brand awareness, client experience, and employee engagement.
• Maintain collaborative relationships with senior business stakeholders and external partners to align activities with strategic objectives and disseminate firm-level messages.
• Oversee strategic planning processes, provide strategic guidance, create compelling vision for the function, and allocate resources to achieve long-term goals.

To be successful in this role, we’re seeking the following:

• Bachelor’s degree or equivalent combination of education and work experience.
• 12-15 years of related experience, with 3-5 years of management experience preferred.
• Experience in the securities or financial services industry is preferred.
• Strong business and industry acumen with excellent writing and communication skills.
• Proven ability to manage multiple teams, including coaching, performance management, and resource allocation.

At BNY, our culture speaks for itself. Here’s a few of our awards:

America’s Most Innovative Companies, Fortune, 2024
World’s Most Admired Companies, Fortune 2024
Human Rights Campaign Foundation, Corporate Equality Index, 100% score,
Best Places to Work for Disability Inclusion, Disability: IN – 100% score,
“Most Just Companies”, Just Capital and CNBC, 2024
Dow Jones Sustainability Indices, Top performing company for Sustainability, 2024
Bloomberg’s Gender Equality Index (GEI), 2023

Our Benefits and Rewards:

BNY offers highly competitive compensation, benefits, and wellbeing programs rooted in a strong culture of excellence and our pay-for-performance philosophy. We provide access to flexible global resources and tools for your life’s journey. Focus on your health, foster your personal resilience, and reach your financial goals as a valued member of our team, along with generous paid leaves, including paid volunteer time, that can support you and your family through moments that matter.

BNY is an Equal Employment Opportunity/Affirmative Action Employer - Underrepresented racial and ethnic groups/Females/Individuals with Disabilities/Protected Veterans.

Compensation Note:
BNY assesses market data to ensure a competitive compensation package for our employees. The base salary for this position is expected to be between $127,000 and $240,000 per year at the commencement of employment. However, base salary if hired will be determined on an individualized basis, including as to experience and market location, and is only part of the BNY total compensation package, which, depending on the position, may also include commission earnings, discretionary bonuses, short and long-term incentive packages, and Company-sponsored benefit programs. This position is at-will and the Company reserves the right to modify base salary (as well as any other discretionary payment or compensation) at any time, including for reasons related to individual performance, change in geographic location, Company or individual department/team performance, and market factors.

As a Corporate Paralegal - Brand Strategy at AEO, you will play a pivotal role in enhancing operational efficiency, safeguarding the company’s valuable assets, and propelling business growth across various sectors including licensing, marketing, technology, intellectual property, and digital operations. Your strategic legal support will empower multiple business teams while working closely with attorneys in the Legal Department, ensuring that the company operates with agility, compliance, and confidence.

This position is perfect for a proactive individual eager to make a significant impact by accelerating business transactions, protecting AEO's brand and intellectual property (IP), improving legal workflows, and supporting initiatives that will shape the future of the organization.

Key Responsibilities:

• Contract & Commercial Support: Review, draft, and manage agreements related to IP, marketing, and digital initiatives, ensuring timely execution while mitigating risks.
• Intellectual Property Management: Oversee the maintenance and enforcement of AEO's IP portfolio by supporting trademark filings, conducting searches, managing docketing, renewals, and spearheading anti-counterfeiting measures.
• Compliance & Risk Management: Assist in investigations, address discovery requests, and facilitate pre-litigation and regulatory responses to minimize exposure and ensure adherence to legal requirements.
• Business Partner Support: Navigate business teams through the contract review, negotiation, and execution processes to enhance decision-making speed and improve cycle times.
• Process Optimization: Identify and implement innovative solutions that enhance the Legal Department’s organization, reporting, and overall operational efficiency.
• Special Projects: Provide high-level, confidential assistance to attorneys on strategic and sensitive business initiatives.

Qualifications & Skills:

• 1-3 years of experience in a legal or corporate retail setting, ideally with direct interaction with attorneys or brands.
• Notary public certification is strongly preferred; familiarity with legalization and apostille processes is beneficial.
• Experience in handling trademark applications, conducting searches, and familiarity with IP docketing systems and portfolio prosecution is highly valuable.
• Proficient in MS Office Suite (Word, Outlook, Excel, and PowerPoint) and Google Suite (Docs, Sheets, Mail, Drives, etc.).
• Knowledge of invoice processing systems, compliance software, contract management systems, and legal docketing systems is advantageous.
• Strong adherence to ethical standards with acute attention to detail.
• Exemplary professionalism, especially when managing sensitive or confidential information.
• Excellent organizational, time management, and prioritization skills with the ability to juggle multiple tasks effectively.
• Capable of working independently in a dynamic, fast-paced environment.
• A collaborative team player who can engage effectively with all levels of staff.

Pay/Benefits Information:

• Actual starting pay will be determined by various factors, including relevant experience and location.
• Eligible associates may receive a range of health benefits including medical, vision, and dental; wellness programs; 401(k) retirement plans; life and disability insurance; employee stock purchase options; paid time off; sick leave; and parental leave benefits.
• Paid time off, sick leave, and holiday pay will vary based on job level, location, employment classification (part-time or full-time / exempt or non-exempt), and years of service.
• AEO may offer discretionary bonuses and other incentives at its discretion.