4,072 Ppc Advertising jobs in the United States
Manager, Online Display Advertising
Posted 4 days ago
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**Description**
We are looking for a Manager of Online Display Advertising, who will play a crucial role in developing and executing effective display advertising strategies, for the assigned retailer account. The ideal candidate will have a strong background in campaign planning, execution, optimization, and KPI reporting.
**Responsibilities:**
+ Create comprehensive on-site Display and Online Video advertising campaign plans for multiple ELC brands.
+ Collaborate with cross-functional teams to align campaign strategies with overall brand objectives.
+ Ensure that advertising assets are adapted appropriately for various campaigns and platforms.
+ Ensure targeting and assortment supported through media align to campaign and business strategies.
+ Collaborate with creative teams to develop impactful and visually compelling assets.
+ Execute display advertising campaigns, and monitor campaign performance and implement optimization strategies to maximize effectiveness.
+ Generate regular reports on the performance of advertising campaigns, providing insights and recommendations for improvement.
+ Collaborate cross-functional teams to ensure accurate and comprehensive reporting.
+ In partnership with the Executive Director, manage advertising budgets effectively to ensure optimal utilization and adherence to financial targets.
+ Provide recommendations for budget adjustments based on campaign performance.
+ Stay abreast of industry trends and best practices in online display advertising.
+ Implement innovative and cutting-edge strategies to enhance campaign performance.
**Qualifications**
+ 5 years of experience in online display advertising, preferably in the beauty, fashion, or CPG industry.
+ Bachelor's degree in Marketing, Advertising, Business, or a related field.
+ Proficiency in using advertising platforms and tools (e.g., Google Ads, Display & Video 360, AdRoll)
+ Analytical mindset with the ability to derive actionable insights from campaign data.
+ Creative thinking and the ability to contribute innovative ideas to campaign development.
+ Proven track record of developing and executing successful display and video advertising campaigns for top Retailers.
+ Strong understanding of ad tech platforms, programmatic advertising, video advertising, and campaign optimization techniques.
+ Excellent project management and communication skills.
**Pay Range:**
The anticipated base salary range for this position is **$85,000.00** **to** **$139,600.00** **.** Exact salary depends on several factors such as experience, skills, education, and budget. Salary range may vary based on geographic location. In addition to base salary, this position is eligible for participation in a highly competitive bonus program with the possibility for overachievement based on performance and company results.
In addition, The Estée Lauder Companies offers a variety of benefits to eligible employees, including health insurance coverage, wellness and family support programs, life and disability insurance, retirement savings plans, paid leave programs, education-related programs, paid holidays and vacation time, and many others. Many of these benefits are subsidized or fully paid for by the company
**Equal Opportunity Employer**
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact
**Michigan Applicants:** Persons with disabilities needing accommodations for employment must notify the company in writing of the need for an accommodation within 182 days after the date the person with a disability knew or reasonably should have known that an accommodation was needed.
**Philadelphia Applicants:** Philadelphia's Fair Chance Hiring Law ( Island Applicants:** The company is subject to chapters 29-38 of title 28 of the general laws of Rhode Island and is therefore covered by the state's workers' compensation law.
Equal Opportunity Employer
It is Company's policy not to discriminate against any employee or applicant for employment on the basis of race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and related medical conditions), gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, protected medical condition as defined by applicable state or local law, genetic information, or any other characteristic protected by applicable federal, state, or local laws and ordinances. The Company will endeavor to provide a reasonable accommodation consistent with the law to otherwise qualified employees and prospective employees with a disability and to employees and prospective employees with needs related to their religious observance or practices. Should you wish to apply for this position or any other position with the Company and you believe you require assistance to complete an application or participate in an interview, please contact
Sales Coordinator, JCK Online/Magazine Advertising
Posted today
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Are you ready to join a dynamic team where your work will make a significant impact on the jewelry industry's leading online and print magazine?
Do you have the passion to excel in a fast-paced environment while helping create effective advertising campaigns?
About our Team
Reed Exhibitions is the leading organizer of trade shows and world class events. Whether we're helping businesses grow and promote their brand or delighting fans at our pop culture and consumer-based shows, our mission is to create unforgettable experiences that consistently exceed our customers' expectations.
How do we do it? We innovate. Out of the box ideas are welcome here. We embrace creativity and foster the entrepreneurial spirit that keeps us growing and evolving. We collaborate. We put we before me and the customer above all. If you are looking for a fast paced, challenging, friendly and fun environment where no two days are ever the same, we'd like to meet you!
About JCK Online/Magazine
JCK is the Industry Authority. Covering breaking news and the consumer-lead style trends that shape the jewelry industry, with in-depth content on everything from cutting-edge technology and retail practices to industry commentary and, of course, the latest in design and fashion, JCK connects retailers, manufacturers, designers and other industry influencers who create the jewelry business and drive it forward. From best-in-class publications, a rich website experience and informative newsletter products, to a powerful tradeshow series, JCK offers optimal environments for manufacturers and designers to engage with jewelry decision makers around the world. JCK keeps the industry informed and on-trend all day, every day, across every platform Visit JCKonline.com .
About the Role
In the dynamic role of JCK Online/Magazine Advertising Sales Coordinator, you'll actively shape the future of JCK's media products and contribute to jewelry industry's growth. Collaborate with an exceptional team and experience diverse days filled with innovative challenges and rewarding projects. With travel opportunities and limitless career growth, this role offers a blend of excitement and professional development.
As the JCK Online/Magazine Advertising Sales Coordinator, you will ensure the successful execution of all aspects of JCK Online and JCK Magazine. You will manage inventory, collect creative assets, track revenue, oversee magazine layout, and participate in strategic pricing decisions. Collaborate internally and externally to drive success by remaining organized and detail-oriented in all endeavors.
Responsibilities
+ Work with Sales Team to manage and track pipeline/inventory and ultimately assist in driving sales to ensure a minimum of 100% attainment of budget
+ Liaison with our agency to create sales materials
+ Coordinate with customers and agency on creative assets
+ Provide sales team with appropriate post-campaign reporting
+ Manage subscription comp list
+ Collaborate with the Collections Department and Cash Applications Department as necessary
+ Project Manager on Jewelers Choice Awards which include onsite JCK coordination
+ Track revenue by product to assist in forecasting projections
+ Monitor agency costs to ensure we align to budget
+ Review orders to ensure successful fulfillment and invoicing
Requirements
+ Have outstanding interpersonal skills; ability to communicate in a professional manner
+ Possess strong organizational skills and ability to multitask and prioritize work
+ Be able to work independently as well as in a team environment
+ Have excellent problem-solving skills with a solution-based mindset
+ Be able to quickly learn and utilize CRM systems (SalesForce)
+ Be able to work independently as well as in a team environment
+ Demonstrates personal motivation
+ Have empathy and understanding of other cultures and business practices
+ Be proficient with Microsoft Office, including Excel (advanced knowledge preferred), Word and Power Point
Work in a way that works for you:
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Working for you:
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
● Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits● Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan● Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs● Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity● Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits● Health Savings, Health Care, Dependent Care and Commuter Spending Accounts● In addition to annual Paid Time Off, we offer up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
About the business
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form or please contact 1- .
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We are an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law.
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RELX is a global provider of information-based analytics and decision tools for professional and business customers, enabling them to make better decisions, get better results and be more productive.
Our purpose is to benefit society by developing products that help researchers advance scientific knowledge; doctors and nurses improve the lives of patients; lawyers promote the rule of law and achieve justice and fair results for their clients; businesses and governments prevent fraud; consumers access financial services and get fair prices on insurance; and customers learn about markets and complete transactions.
Our purpose guides our actions beyond the products that we develop. It defines us as a company. Every day across RELX our employees are inspired to undertake initiatives that make unique contributions to society and the communities in which we operate.
Digital Marketing
Posted 12 days ago
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Job Description
_***Company Overview _
Flora Couture is a luxury floral and design studio known for delivering sophisticated, artfully crafted floral experiences. Based in Las Vegas, we serve high-end clientele through everyday retail orders, weddings and events, corporate partnerships, and permanent installations. With a strong focus on creativity, service, and brand integrity, we are driven by both aesthetics and results.
We are in a phase of intentional growth and are seeking passionate professionals who want to help shape and scale a brand with a hands-on, roll-up-your-sleeves attitude.
Position Overview
We are seeking a Digital Marketing Strategist who can lead and implement our digital marketing initiatives across all major channels. This is a dynamic, multi-faceted role that requires both strategic thinking and tactical execution. You’ll be responsible for overseeing SEO, email marketing, social media management, website UX coordination, blogging, and ongoing digital content strategy.
This role is ideal for someone who understands digital trends, is passionate about aesthetics and storytelling, and thrives in an entrepreneurial environment where no two days are the same.
_ Key Responsibilities _
1. Website & User Experience (UX) Coordination
- Oversee the functionality and performance of the Flora Couture website
- Identify opportunities to improve the user journey and overall web experience
- Collaborate with developers and/or third-party partners to execute website updates
- Perform light back-end tasks (such as uploading blog content, optimizing images, updating product info)
2. SEO Strategy & Blogging
- Develop and implement SEO strategies to drive organic traffic and improve visibility
- Conduct keyword research and monitor analytics to assess and improve performance
- Plan and create blog content in alignment with seasonal trends, campaigns, and brand messaging
- Ensure all content is optimized for both search and user engagement
3. Email Marketing & CRM
- Plan and execute email campaigns, from list segmentation to design and copywriting
- Maintain and grow our email list with a focus on engagement and retention
- Track performance metrics and optimize campaigns accordingly
- Work within platforms like Mailchimp (or equivalent) to design mobile-optimized, branded email templates
4. Social Media Strategy, Management & Content Creation
- Develop monthly content calendars aligned with marketing campaigns, product launches, and seasonal themes
- Conceptualize and create on-brand social media content (video, photo, text, reels, carousels, etc.)
- Write compelling captions and schedule posts across platforms (Instagram, Facebook, Pinterest, TikTok)
- Engage with followers and monitor analytics to improve content performance
5. Strategy Development & Reporting
- Provide ongoing recommendations for improving digital marketing performance
- Translate data into actionable insights Work closely with leadership to align digital initiatives with broader company goals
- Stay ahead of digital marketing trends and competitor strategies
_ Qualifications _
Experience: 5+ years in digital marketing, ideally in the floral, events, design, or luxury lifestyle space
Technical Proficiency:
- Comfortable working with CMS platforms (e.g., WordPress, Shopify)
- Familiar with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs)
- Experience with email marketing platforms (e.g., Mailchimp)
- Familiar with Meta Business Suite, Pinterest tools, and TikTok marketing
Communication: Excellent written and verbal communication skills
Design Sensibility: A strong eye for aesthetics and luxury branding
Interpersonal Skills: Must possess a vibrant personality and the ability to resonate with clients, collaborators, and vendors, reflecting the brand’s premium quality
Adaptability: Ability to juggle multiple projects and shift priorities based on seasonal business needs
Initiative: Self-starter mindset with the ability to work independently and follow through
_Required Technical & Creative Skills _
- Graphic editing skills using Canva
- Basic photo editing skills using Lightroom
- Ability to shoot and edit photos and short-form video content for social
_Bonus Skills (Not Required ): _
- Experience with paid search or paid social ad campaigns
- Knowledge of floral and event industry terminology
- Experience in small-business or startup environments
- Familiarity with Photoshop
Additional Requirements
- Must be based in or willing to relocate to Las Vegas, NV
- Occasional travel for events may be required
- Reliable transportation is a must
Why Work With Us
At Flora Couture, you won’t be a cog in a machine. You’ll be part of a collaborative, creative, and passionate team where your voice and ideas matter. We move quickly, work with intention, and always strive to Make Life Bloom — both for our clients and our team.
Digital Marketing
Posted 22 days ago
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Job Description
Work Location : Gachibowli , Hyderabad
Salary: DOE on Full time basis
Timings: EST Timings Monday/Friday,(6:30Pm to 3:30Am on IST)
Job Description: The candidate will develop, implement, and manage Digital marketing campaigns promoting the organization's products and services. The candidate will majorly enhance brand awareness and acquire leads.
Key Responsibilities:
- Develop marketing strategies that align with the organization's business goals. Manage and
- execute campaigns across various digital channels, including email, social media, search
engines, and display advertising - Measure and report on the performance of digital marketing campaigns, and assess against goals (ROI and KPIs)
- Conduct market research and analyze trends to identify new opportunities and improve
- campaign performance.
- Stay up-to-date with emerging digital marketing trends and technologies.
Digital marketing professionals play a pivotal role in leveraging online platforms to promote brands, products, and services effectively. Their responsibilities encompass a wide range of tasks aimed at maximizing brand visibility, engaging target audiences, and driving measurable results. Here's an elaborate overview of the key roles and responsibilities in digital marketing:
Social Media Management:
Platforms: Facebook, Instagram, and other social platforms as agreed upon.
Deliverables:
25 postings per month (including designs, testimonials, and videos).
Each post will include appropriate descriptions, hashtags, and call-to-actions.
Google Ads:
Need to create and manage the following Google Ads campaigns:
Search Ads
Display Ads
Shopping Ads
Video Ads (YouTube Ads)
Local Service Ads
Discovery Ads
Meta Ads (Facebook & Instagram Ads):
Need to create and manage the following Meta Ads campaigns:
Image Ads
Video Ads
Carousel Ads
Slideshow Ads
Collection Ads
Stories Ads
Lead Ads
Dynamic Ads
Email Marketing:
Need to manage email marketing campaigns on behalf of the Client, which
include designing and sending marketing emails to the Clients subscriber list.
WhatsApp Marketing:
Need to create and manage WhatsApp marketing campaigns, including
message design and deployment.
Preferred Skills:
Proficiency in photo editing or image creation, and digital marketing. platforms like Google Ads, Meta Ads.
Qualifications: Proven experience managing Online Ads, Google Analytics & other digital marketing tools.
Excellent written and verbal communication skills.
Ability to work independently and as part of a collaborative team.
Professional development and career advancement opportunities.
Digital Marketing
Posted 24 days ago
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Job Description
smartdept. is searching for a Digital Marketing Contractor for a global direct selling industry client located in Ada, MI. The ideal candidate will come with 5+ years of experience. This is a project-based, onsite, six-month contract opportunity with the possibility of an extension. Compensation for this position is expected to be competitive and will depend on experience level and fit.
The Digital Marketing Contractor will support global SEO operations and partner with market teams to enhance visibility, discoverability, and performance across digital properties. This role ensures continuity in SEO execution and performance monitoring, allowing the team to focus on broader strategic initiatives.
What You'll Do:
- Conduct keyword research to support market-level needs and content planning
- Perform technical SEO audits using tools like Ahrefs and Google Search Console
- Support content optimization, including metadata, on-page structure, and internal linking
- Compile and deliver monthly SEO performance reports using Ahrefs, Heap, and GSC
- Troubleshoot SEO issues and provide actionable solutions
- Leverage AI tools for content optimization, keyword discovery, link-building, and landing page refinement
- Integrate AI-enabled tools to automate SEO tasks and improve efficiency
- Assist with SEO onboarding sessions and office hours for market teams
- Maintain and update SEO playbooks and documentation on SharePoint
- Create or revise modular self-serve resources for market teams
- Support the creation and management of a centralized SharePoint hub for training
- Monitor organic search sentiment and reputation
- Extract insights from dashboards to identify trends and risks
- Assist in evaluating SEO impact for product launches and post-launch reviews
- Apply AI-powered tools to surface deeper insights from large-scale data
- Collaborate with content, analytics, and technical teams to integrate SEO best practices
- Participate in global team meetings to ensure SEO is included in planning
- Escalate technical SEO issues or strategic risks to the Global SEO Lead
- Assist with user access management, licensing, and onboarding for SEO tools
- Support evaluations of SEO tool usage and effectiveness
- Coordinate with vendors to troubleshoot issues or implement improvements
Education/Experience:
- 5+ years of experience in digital marketing and hands-on SEO in global or multi-market settings
- Proficiency with SEO tools like Heap, Ahrefs, Google Search Console, and Lumar (or equivalent)
- Strong analytical skills and the ability to turn performance data into actionable insights
- Excellent writing and editing skills with an understanding of search-optimized content
- Demonstrated experience creating or reviewing metadata, headers, and on-page copy for SEO
- Familiarity with CMS platforms and technical SEO concepts (indexing, crawling, Core Web Vitals)
- Strong understanding of how AI can be applied to SEO (prompt engineering, content summarization, automated content audits, keyword clustering)
- Experience working with cross-functional teams across content, marketing, and tech
- Ability to work independently, manage multiple priorities, and adapt in a fast-paced environment
- Experience with global or multi-market SEO operations
- Knowledge of SharePoint for documentation and training resources
- Familiarity with AI-powered SEO tools and automation
Digital Marketing
Posted 24 days ago
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Job Description
Forney Industries is one of America's longest operating family-owned welding and metal working product companies. Forney celebrated for over 90 years and introduced the first publicly available arc welder in the 1940's. With such a longstanding history, it's safe to say that Forney Industries has been there for welders and metal workers since the beginning of the trade. Headquarters in Fort Collins, Colorado, the company now offers more than 5,000 products for the automotive, hardware, farm and ranch, and do it yourself markets. Distributing products to all 50 states, Forney has an extensive customer network and is committed to providing the highest standard of products and customer service possible. This position is in office and not remote.
Employee benefits including: 401K and Profit Sharing. Medical, Dental, Vision, Life, and Pet insurance. Flex spending accounts as well as other optional plans.
Annual range: $56,500 to $68,000
Opening date: 07/07/2025
Closing date: 07/28/2025
• You are uninspired by the "corporate-America" model, but love building strong coworker relationships while wearing jeans
• You are committed to the best Customer Service on the planet, and all the other employees in the company are your customers
• You enjoy seeing how your work impacts the organization
• You love accomplishing your daily task list as much as you love dogs
Reporting directly to the Marketing Director, the Digital Marketing Specialist will be responsible for coordinating all digital marketing assets and campaigns, working closely with the sales field and product line team to coordinate digital campaign efforts, email marketing, social media content and website updates. This position maintains key digital marketing platforms including but not limited to: Hootsuite, Google (GA4), WordPress, NetSuite Suite Commerce, Mail Chimp, Facebook, Twitter, LinkedIn, TikTok, Pinterest, YouTube, and Instagram. Graphic design skills will be required to create content as necessary for digital platforms. The Digital Marketing Specialist's duties include analyzing incoming data using Google Analytics and other analytic platforms, identifying key data points and trends as well as reporting insights as necessary. This position also creates short video and/or video editing as needed for the corporate websites and social media. The individual has a good understanding of our commercial and consumer workflows to anticipate potential conflicts. This individual will be the lead graphic and asset coordinator for all Forney Industries' web sites and social sites, working closely with both internal and external content support associates. Must thrive as a team player on collaborative efforts, manage multiple projects, and work well in a deadline driven environment.
Requirements
Digital Strategy:
Develop and execute strategies and implement relevant, useful digital content and campaigns for target audiences and customers.
Analyze digital trends using Google Analytics (GA4) and other digital analytics platforms.
Maintain/update marketing content on the company's websites - Forneyind.com and IndustrialPro.net. (Experience with SuiteCommerce and/or html is a plus.)
Maintain the company's email list.
Assist with development of social media strategy to align with brand objectives.
Research, recommend and implement social advertising initiatives.
Develop strategies based on standard practices and digital trends, taking into consideration budget constraints, product line changes, and target audience behavior. Stay current with knowledge of SEM tactics, standards, and platforms. Work closely with Product Line Team.
Work with Forney consulting team and PR to build the brand and community.
Email/Web Coordination
Maintain marketing content and creative assets on the company's websites - Forneyind.com and IndustrialPro.net.
Execute acquisition and retention email communications to successfully grow the email-marketing channel.
Leverage email marketing tools to develop transactional, promotional, and informational content strategies to maximize customer engagement.
Optimize campaign performance through testing and segmentation. Support all digital content by developing copy that works effectively for SEO purposes.
Review and analyze tracking tools including Google Analytics.
Report progress weekly, monthly, quarterly, and insights as necessary/requested.
Digital Creative
Create graphics & content for digital campaigns. Oversee look & feel of all digital platforms and maintain corporate brand standards throughout.
Create and execute strategies to expand Forney's presence/engagement on social media platforms and websites.
Develop and design HTML email campaigns.
Social Media Coordination
Develop and maintain digital messaging calendars including social media, website and email content.
Assist in managing day-to-day operations of primary social media platforms (Facebook, LinkedIn, Twitter, YouTube, Instagram and Pinterest). Stay current on social media trends, standards, and target audience behavior.
Monitor brand health through social channels.
Video/Photography Coordination
Proficient with DSLR/Camcorder and photo studio equipment and photo/Video editing software, including but not limited to, Adobe Premiere Pro, Adobe After Effects, Lightroom.
Working knowledge of photo/video editing including cropping, masking, color correcting
Understanding of digital image/video formatting and codec's
Organized, detailed and able to interpret instructions accurately.
Work within budget
EDUCATION AND/OR EXPERIENCE:
Bachelor's degree in Marketing, Public Relations, Web Design, or similar field. Minimum of 2 years working experience in public relations/social media or marketing in a consumer products goods industry preferred.
Proficient in the following platforms:
Adobe Creative Cloud: Photoshop, InDesign, Illustrator, Dreamweaver, Bridge, Acrobat
Microsoft Office: Word, Excel, PowerPoint
Google Analytics, Google AdWords
MailChimp
Facebook, Twitter, YouTube, LinkedIn
Familiarity with the following platforms is a plus:
Suite Commerce, NetSuite
Pinterest, Instagram, Tik Tok
HTML for website and email campaign design
OTHER SKILLS AND ABILITIES:
Excellent communication skills both written and oral.
Excellent attention to detail and accuracy while taking ownership and seeing work projects through to completion.
Be a positive contributor to the achievement of assigned departmental targets/goals.
Ability to organize self and others while managing multiple projects in a fast-paced, deadline-driven environment.
Strong web writing skills and knowledge of digital writing trends/SEO is necessary.
Strong skills in maintaining Google Analytics platform and reporting are necessary.
Strong report writing skills.
Strong social media marketing, email marketing, skills required.
Strong creative problem-solving skills in both visual design and technical environments required.
DSLR/video/photo equipment knowledge is required.
Knowledge of SEM practices and trends a plus.
Knowledge of metalworking and welding is a plus.
Digital Marketing Specialist
Posted 29 days ago
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Job Description
As a Digital Marketing Specialist at VeeOne Health, you’ll play a pivotal role in driving awareness and engagement for our cutting-edge virtual care platform. You’ll develop and execute digital campaigns that connect healthcare providers and patients with innovative telehealth solutions. This role blends creativity, analytics, and strategic thinking to support our mission of transforming healthcare delivery.
Key Responsibilities
- Plan and execute multi-channel digital campaigns (SEO, SEM, email, social media, display ads)
- Manage and optimize paid advertising across Google, LinkedIn, and healthcare-specific platforms
- Create compelling content tailored to healthcare professionals and enterprise clients
- Collaborate with sales and product teams to align messaging and lead generation efforts
- Monitor campaign performance and report on KPIs using tools like Google Analytics and HubSpot
- Conduct A/B testing and conversion rate optimization for landing pages and email campaigns
- Stay current on digital trends in healthcare marketing and telemedicine
Skills and Qualifications
- Experience in B2B healthcare or SaaS marketing preferred
- Strong grasp of HIPAA-compliant marketing practices
- Proficiency in Google Ads, LinkedIn Campaign Manager, HubSpot, and CMS platforms
- Excellent writing and storytelling skills with a focus on healthcare audiences
- Analytical mindset with ability to translate data into actionable insights
- Familiarity with CRM systems and lead nurturing workflows
Education and Experience
- Bachelor’s degree in Marketing, Communications, or related field
- 3+ years of experience in digital marketing, preferably in healthcare or tech
- Certifications in Google Ads, HubSpot, or similar platforms are a plus
Company Details
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Digital Marketing Director
Posted today
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Position Type : Full-time
Reports To : Chief Marketing Officer
Salary Range : $125,000-$130,000 USD
About the Client
The Source and Recruit Company has been exclusively retained to support Mamava , a pioneering, women-owned B Certified corporation headquartered in Burlington, Vermont. Known for championing the needs of modern parents, Mamava is dedicated to creating clean, private, and serene lactation spaces, while offering a robust mobile app and community network that supports breastfeeding journeys everywhere.
Rooted in a deep sense of empathy and purpose, Mamava fosters a collaborative, fun, and inclusive work culture where every individual's talents are celebrated and success is shared. Their mission is clear: to ensure that all parents feel supported-from the workplace to daily life-on their path to providing the best care for their children.
Role Overview
Mamava is seeking a strategic and digitally driven Digital Marketing Director to spearhead performance-based marketing initiatives. This individual will play a pivotal role in executing integrated campaigns, optimizing the digital customer experience, and enhancing lead generation efforts. Reporting directly to the Chief Marketing Officer, this position will own the digital marketing strategy from top-of-funnel awareness to conversion optimization-helping scale Mamava's impact nationwide.
Key Responsibilities Digital Demand Generation + Lifecycle Marketing
Design and implement integrated digital marketing campaigns across paid and owned media.
Oversee paid media efforts across platforms such as Google Ads, LinkedIn, and display advertising.
Build and manage lifecycle programs including email nurtures, lead scoring, retargeting, and re-engagement strategies.
Collaborate closely with Marketing and Sales teams to align campaign strategies with the buyer journey and improve lead quality.
Develop and manage attribution models to evaluate campaign performance.
Create dashboards and reporting systems that track CPL, CAC, MQL/SQL conversion, ROI, and engagement trends.
Apply analytical insights to continuously refine strategies and improve efficiency.
Manage CRM and marketing automation tools (primarily HubSpot), ensuring seamless integration, lead flow, and segmentation.
Oversee campaign execution logistics, including asset management, list building, and testing protocols.
Uphold data hygiene standards and privacy compliance with GDPR and best practices.
In partnership with external agencies, drive ongoing website enhancements to improve SEO, UX, and conversion rates.
Lead the creation and optimization of landing pages and campaign microsites.
Use site analytics to identify areas for UX/content improvements aligned with marketing goals.
Collaborate with the CMO and internal teams to launch new products, features, and campaigns.
Partner with creative teams to develop high-impact digital assets and content tailored to each stage of the funnel.
Deliver feedback and insights to internal and external partners to enhance campaign performance.
Qualifications
5+ years of B2B digital marketing experience with a focus on demand generation and performance marketing.
Proven success managing multi-channel paid media campaigns (Google Ads, LinkedIn, programmatic).
Expertise in lifecycle marketing and funnel optimization.
Hands-on experience with HubSpot (required).
Strong command of marketing analytics, attribution modeling, and performance reporting.
Familiarity with website CMS platforms, Google Analytics, and A/B testing tools.
Excellent collaboration, communication, and project management skills.
Experience managing or working within external agency relationships is a plus.
Familiarity with Generative AI tools to enhance marketing workflows and campaign efficiency is a strong plus.
Benefits
Mamava offers a mission-driven and collaborative workplace that values creativity, compassion, and innovation. Employees enjoy competitive compensation, a vibrant and inclusive team culture, and the opportunity to make a tangible impact in the lives of parents across the country. Additional benefits will be shared with qualified candidates during the interview process.
How to Apply
All inquiries and applications for this position will be held in strict confidence. The Source and Recruit Company encourages candidates of all backgrounds to apply and is committed to a fair and equitable hiring process. We look forward to the prospect of you joining the talented team at Mamava.
EEO Statement
Mamava and The Source and Recruit Company are equal opportunity employers. All qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, disability, protected veteran status, gender identity, sexual orientation, or any other characteristic protected by law.
Digital Marketing Director
Posted today
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Job Description
The Exodus Road (TER) envisions a world where no human is bought, sold, or exploited. We disrupt the darkness of modern-day slavery by making human trafficking crime more dangerous, equipping communities to protect the vulnerable through training and education, and walking with survivors as they walk into freedom. With a proven track record of impact and strong international teams and partners, TER is a leading anti-trafficking organization in the six countries where it operates. While engaging with international teams and partners, TER’s office in Colorado Springs primarily focuses on fundraising, administration, marketing and communications, and data-driven systems that impact the entire organization.
Reporting to the VP of Global Communications, the Digital Marketing Director (DMD) serves as an integral member of the Global Communications Team, leading the organization's digital marketing strategy and funnel optimization efforts. The Digital Marketing Director oversees digital marketing initiatives and is responsible for architecting, directing, and continuously optimizing donor acquisition and engagement funnels from awareness through conversion and retention in partnership with, and at the direction of, the VP of Global Communications.
The DMD will possess a unique blend of strategic funnel expertise, advanced technical skills, and collaborative leadership abilities. Challenged to drive measurable growth through sophisticated digital strategies, manage complex funnel optimization projects, and partner effectively with Global Communications team members, a successful Digital Marketing Director understands how to translate organizational objectives into high-performing digital experiences that drive sustainable growth and engagement. The role requires expertise in email management systems, prospecting methodologies, SEO optimization, paid advertising, and cross-functional collaboration with designers, copywriters, and other creative professionals.
Funnel Strategy & Optimization Leadership
Design and optimize organizational marketing funnels from initial awareness through conversion and long-term engagement
Design and implement sophisticated email management systems, including drip campaigns, behavioral triggers, lead nurturing sequences, and lifecycle marketing
Develop and execute advanced prospecting strategies utilizing multiple touchpoints, lead scoring, and progressive profiling
Create and optimize landing pages, lead magnets, and conversion paths to maximize funnel performance at each stage
Implement comprehensive funnel analytics, A/B testing protocols, and conversion rate optimization strategies
Direct Global Communications team efforts in SEO strategy, including keyword research, content optimization, technical SEO, and link building to drive organic funnel traffic
Manage and optimize paid advertising campaigns across Google Ads, Facebook, LinkedIn, and other platforms with a focus on funnel efficiency and cost per acquisition
Develop retargeting and remarketing strategies to re-engage prospects at various funnel stages
Create advanced segmentation strategies for personalized funnel experiences based on behavior, demographics, and engagement levels
Digital Platform Management & Website Excellence
Collaborate with the VP of Global Communications to monitor organizational website performance, focusing on optimizing for search, user experience, and conversion funnel efficiency
Collaborate with the Creative Director and other team members to implement website design, email design, and digital platform experiences that support funnel objectives
Maintain and develop effective use of key platforms (WordPress, Virtuous, etc.) to support advanced funnel strategies
Email Management & Lead Generation Excellence
Design and execute sophisticated email marketing funnels, including welcome series, nurture campaigns, re-engagement sequences, and conversion campaigns
Implement advanced CRM email automation workflows based on user behavior, engagement levels, and funnel position
Develop comprehensive prospecting systems, including lead magnets, progressive profiling, and multi-channel outreach strategies
Manage email deliverability, list hygiene, and compliance with data privacy regulations
Creative Collaboration & Content Strategy
Partner with team members to develop a content strategy for both small-scale and large-scale projects, integrating funnel strategy with compelling creative execution
Collaborate with designers, copywriters, content creators, and other creative professionals to execute integrated campaigns optimized for conversion
Work with Global Communications Team members to align digital strategies with broader organizational messaging and brand guidelines
Ensure all digital creative outputs are optimized for conversion and aligned with the overall digital marketing strategy
Analytics & Performance Management
Report on comprehensive funnel metrics, including conversion rates at each stage, cost per acquisition, lifetime value, email deliverability, open rates, click-through rates, and revenue attribution
Conduct ongoing A/B testing of funnel components, including emails, landing pages, ad creative, and calls-to-action
Create comprehensive funnel reporting dashboards for leadership visibility into performance metrics
Present performance results and strategic recommendations to VP of Global Communications
Experience & Education
8+ years of experience in digital marketing or advertising with proven funnel optimization expertise
5+ years of experience creating and optimizing marketing funnels from concept to execution with measurable results
Experience developing digital strategies while managing implementation on time and on budget
Demonstrated ability to create integrated content across all digital marketing channels
Bachelor's or Master's degree in marketing, communications, digital marketing, or related field
Demonstrated experience in funnel architecture, design, and optimization across multiple channels and touchpoints
Demonstrated experience of email marketing platforms, automation workflows, deliverability optimization, and advanced segmentation strategies
Proven expertise in paid advertising platforms (Google Ads, Facebook, LinkedIn) with a focus on funnel metrics and optimization
Experience with marketing automation platforms, CRM systems, and funnel analytics tools
Proficiency with A/B testing tools, heat mapping software, and conversion rate optimization platforms
Leadership & Collaborative Skills
Experience working in cross-functional creative environments where multiple disciplines contribute to campaign success
Service-oriented team player with a passion for organizational mission and the ability to work effectively in a creative environment
Exceptional communication and interpersonal abilities to interface with creative professionals, stakeholders, and leadership
Ability to translate complex digital marketing concepts into actionable creative briefs and strategic direction
Strong copywriting skills with great attention to detail and the ability to optimize messaging for conversion
Experience presenting digital marketing strategies and results to executive leadership
The DMD would be expected to work a 40 hour work week, 24 hours (3 days per week) in office working closely with the Marketing and Communications team and other departments, and 16 hours (2 days per week) working from home
What Does Success Look Like?:
30 Days - Foundation & Assessment
Complete comprehensive audit of existing digital marketing funnels, email systems, website performance, and paid advertising campaigns
Establish baseline metrics for all key performance indicators, including conversion rates, email deliverability, organic traffic, and paid media ROI
Build relationships with Global Communications Team members and key stakeholders across departments
Begin implementing quick-win optimizations to existing funnels and email campaigns
Establish regular reporting cadence with VP of Global Communications
60 Days - Strategy Development & Implementation
Develop a comprehensive 12-month digital marketing strategy with a detailed funnel optimization roadmap
Launch first major funnel optimization initiative with measurable improvement targets
Implement advanced email automation sequences and begin A/B testing key funnel components
Optimize at least 3 high-traffic landing pages for improved conversion rates
90 Days - Growth & Optimization Results
Demonstrate measurable improvements in key funnel metrics: 15%+ increase in email conversion rates, 20%+ improvement in landing page performance, or 10%+ reduction in cost per acquisition
Successfully launch and optimize a major integrated campaign in partnership with the Global Communications Team
Complete optimization of email deliverability and list management systems with improved engagement metrics
Present quarterly performance review with documented results, lessons learned, and strategic recommendations for continued growth
Build strong collaborative relationships that enable effective cross-departmental digital marketing support
The Exodus Road does not and shall not discriminate on the basis of race, color, religion (creed), gender, gender expression, age, national origin (ancestry), disability, marital status, sexual orientation, or military status, in any of its activities or operations. TER is a nonsectarian nonprofit, and all salary ranges are determined by a third-party consultant and deemed as fair and competitive in the state of Colorado.
PandoLogic. Keywords: Online Marketing Director, Location: Colorado Springs, CO - 80909