4,129 Ppc Specialist jobs in the United States

Part-Time | Contract or W2 in Colorado | Remote

Pay Range: $35–$40/hour (Contract)

W2 and full-time options available for the right candidate.

About Crazy Good Marketing (CGM)

Crazy Good Marketing is a national, full-service, fully remote marketing agency that delivers standout results—with a twist. We’re not your typical agency. Our team is made up of seasoned pros, creative freelancers, and specialized partners—all brought together to serve one mission: helping our clients grow with bold, high-performance marketing.

We value agility, talent, and smart strategies. With CGM, you’ll always find fast results, fresh thinking, and a team that makes work feel energizing.

Who We’re Looking For

We’re on the hunt for a strategic and hands-on Search Engine Marketing (SEM) Specialist who’s fluent in the world of Google Ads, paid social media, keyword development, and website optimization. You’ll play a pivotal role in increasing visibility, driving conversions, and helping our clients grow their digital footprint.

This role blends paid media and organic strategy—ideal for someone who understands how SEO and SEM work together to amplify results.

As our SEM Specialist, you’ll:

• Plan and execute paid advertising campaigns across Google Ads, Facebook, Instagram, and LinkedIn.
• Perform keyword research and build strategies that drive both paid and organic traffic.
• Provide guidance to optimize websites, landing pages, and content for performance and conversions.
• Manage and optimize Google Business Profiles and other search platforms like Bing and Yahoo.
• Provide SEO guidance—from meta titles and descriptions to link-building and internal site architecture.
• Run A/B testing, heat mapping, and performance analysis using Google Analytics and other tools.
• Analyze campaign results, generate insights, and make clear data-driven recommendations .
• Collaborate with content, video, and design teams to align messaging and drive engagement.
• Stay on top of search/ad trends, algorithm changes, and emerging ad formats to keep campaigns fresh and competitive.

Required:

• 4+ years of SEO/SEM experience (agency, freelance, or in-house)
• Deep knowledge of Google Ads and paid social platforms (Meta, LinkedIn)
• Strong command of keyword strategy, technical SEO, and content optimization
• Experience with SEO tools like SEMRush, Screaming Frog, or similar
• Familiarity with Google Search Console , Analytics, and Tag Manager
• Working knowledge of WordPress
• Strong communication, critical thinking, and organizational skills
• Comfortable managing multiple clients and projects simultaneously

Bonus Points:

• Google Ads certification
• LinkedIn Sales Navigator experience
• Experience with social selling and building audiences via paid social

• Remote, with preference for candidates based in Colorado or U.S. time zones (PT–ET)
• Must be authorized to work in the U.S.
• Flexible hours with part-time or full-time potential
• You’ll work with a supportive, experienced team that values autonomy and results

Ready to join a team that keeps it smart, strategic, and just the right amount of crazy?

Apply now and show us what you’ve got.

Part-Time | Contract or W2 in Colorado | Remote

Pay Range: $35–$40/hour (Contract)

W2 and full-time options available for the right candidate.

About Crazy Good Marketing (CGM)

Crazy Good Marketing is a national, full-service, fully remote marketing agency that delivers standout results—with a twist. We’re not your typical agency. Our team is made up of seasoned pros, creative freelancers, and specialized partners—all brought together to serve one mission: helping our clients grow with bold, high-performance marketing.

We value agility, talent, and smart strategies. With CGM, you’ll always find fast results, fresh thinking, and a team that makes work feel energizing.

Who We’re Looking For

We’re on the hunt for a strategic and hands-on Search Engine Marketing (SEM) Specialist who’s fluent in the world of Google Ads, paid social media, keyword development, and website optimization. You’ll play a pivotal role in increasing visibility, driving conversions, and helping our clients grow their digital footprint.

This role blends paid media and organic strategy—ideal for someone who understands how SEO and SEM work together to amplify results.

As our SEM Specialist, you’ll:

• Plan and execute paid advertising campaigns across Google Ads, Facebook, Instagram, and LinkedIn.
• Perform keyword research and build strategies that drive both paid and organic traffic.
• Provide guidance to optimize websites, landing pages, and content for performance and conversions.
• Manage and optimize Google Business Profiles and other search platforms like Bing and Yahoo.
• Provide SEO guidance—from meta titles and descriptions to link-building and internal site architecture.
• Run A/B testing, heat mapping, and performance analysis using Google Analytics and other tools.
• Analyze campaign results, generate insights, and make clear data-driven recommendations .
• Collaborate with content, video, and design teams to align messaging and drive engagement.
• Stay on top of search/ad trends, algorithm changes, and emerging ad formats to keep campaigns fresh and competitive.

Required:

• 4+ years of SEO/SEM experience (agency, freelance, or in-house)
• Deep knowledge of Google Ads and paid social platforms (Meta, LinkedIn)
• Strong command of keyword strategy, technical SEO, and content optimization
• Experience with SEO tools like SEMRush, Screaming Frog, or similar
• Familiarity with Google Search Console , Analytics, and Tag Manager
• Working knowledge of WordPress
• Strong communication, critical thinking, and organizational skills
• Comfortable managing multiple clients and projects simultaneously

Bonus Points:

• Google Ads certification
• LinkedIn Sales Navigator experience
• Experience with social selling and building audiences via paid social

• Remote, with preference for candidates based in Colorado or U.S. time zones (PT–ET)
• Must be authorized to work in the U.S.
• Flexible hours with part-time or full-time potential
• You’ll work with a supportive, experienced team that values autonomy and results

Ready to join a team that keeps it smart, strategic, and just the right amount of crazy?

Apply now and show us what you’ve got.

Walmart Media Buyer Associate

// WHO YOU ARE //

You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.

// DAY-TO-DAY //

• Full understanding and execution of Walmart PPC products, including Sponsored Products and Sponsored Brands

• Plan, manage, and execute Walmart PPC campaigns for multiple clients simultaneously.

• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.

• Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size

• Communicate with those clients on at least a weekly basis, providing quality and frequent cadences

• Present quarterly forecasting and performance to all brands in your book of business

• Leverage all analytical and reporting tools available to extract maximum value from available information

• Create and analyze performance reports to inform relevant teams.

• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.

• Constantly learn and experiment new effective bidding, ad placement, and management techniques.

• Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.

• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.

• Participate in budget allocation for different channels and platforms.

// WHAT YOU BRING //

• Walmart Connect hands on keyboard

• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.

• Excellent organization, tactical, analytical/data management, Excel, and communication skills

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We're offering a unique opportunity to develop and grow your skills in managing SEM / PPC and paid social marketing activities for our clients across North America. If spreadsheets and pivot tables don't scare you - we'll train you on everything else you need to know! Our continued exponential growth and high demand make this an exciting time to come on board with the team!

This position manages advertising campaigns on Google and Meta to drive qualified traffic. You will be responsible for managing budgets, ad targeting, and creative - supporting our clients and internal team with your expertise. We don't blindly take Google's "recommendations" and apply them - because we have the data and experience to know what works, and what doesn't!

This is a fully remote position, you may reside anywhere in the United States.

Paid Search & Paid Social Responsibilities (SEM/PPC)

• Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum results across paid channels
• Identity changes in the digital marketing landscape and help develop strategies to ensure our clients get results
• Maintain accuracy of price points and ad copy
• Optimize bidding strategies for maximum efficiency
• Track, report, and analyze website analytics and PPC initiatives and campaigns
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies
• Perform ongoing paid keyword discovery, expansion and optimization
• Research and analyze competitor SEM campaigns
• Coordinate with individual client requests and goals

• Four-year degree preferred
• 2+ years experience in SEM/PPC or digital marketing
• Willingness to be trained to become an expert on the latest trends in digital marketing that affects our customers
• Experience with Google Analytics, Tag Manager, or Looker Studio a plus
• Strong analytical and written communication skills
• Ability to self-organize
• High drive to succeed

• No travel required

• Amazon PPC Management:
• Launch, manage, and continuously optimize Sponsored Product, Sponsored Brand, and Sponsored Display campaigns on Amazon.
• Strategy and Execution:
• Conduct market research and competitor analysis to identify high-value keyword opportunities.
• Use data to inform keyword targeting, audience segmentation, and bidding strategies.
• Collaborate with the Product Lister and SEO Copywriter to ensure product listings are optimized for conversion.
• Work with graphic designers and marketing team to coordinate creative assets and landing pages for campaigns.
• Cross-Platform Support (as needed):
• Support Google Ads and Meta Ads campaigns, including setup, targeting, and performance reporting.
• Use tools such as Google Analytics, SEMrush, and Looker Studio to track multi-channel performance and discover growth opportunities.
• Reporting and Analytics:
• Create performance dashboards and reports for weekly/monthly review.
• Present insights and recommendations to the Marketing Manager and executive leadership team.
• Stay up to date with Amazon's ever-changing advertising policies, features, and best practices.
• Monitor ACOS, ROAS, CTR, CPC, and other KPIs to ensure healthy ad performance and profitability.
• Perform daily bid management, keyword refinement, and campaign structuring to improve efficiency.

• 2+ years of hands-on experience managing Amazon Advertising (PPC) campaigns (preferred).
• Familiarity with Amazon Seller Central and FBA environments.
• Working knowledge of Google Ads, Meta Ads (Facebook/Instagram), and Google Analytics.
• Strong Excel skills: pivot tables, formulas, and data analysis.
• Experience with advertising tools such as SEMrush, Helium 10, or Jungle Scout is a big plus.
• Excellent verbal and written communication skills.
• Strong analytical mindset, with attention to detail and a passion for optimizing ROI.
• Ability to multitask in a fast-paced environment and meet tight deadlines.
• Bachelor's degree in Marketing, Business, Analytics, or a related field is preferred.

• 8 hour shift
• Monday to Friday

• Google Analytics: 1-3 years (Required)
• Facebook Advertising: 1-3 years (Preferred)

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance
• Holiday pay

Job Description

Walmart Media Buyer Associate
// WHO YOU ARE //
You know the future of retail is eCommerce, and you want to have a hand in helping shape how CPG brands interact with the digital ecosystem. Innovative, focused, and forward-thinking, you're able to anticipate problems before they happen, lead with passion and efficacy, and inspire people to do their best work daily. Keen to measure what matters, you are data-driven in your decision making. Revenue and growth naturally are extensions of your energy to do your best work and achieve results for your clients and within your team.
// DAY-TO-DAY //

• Full understanding and execution of Walmart PPC products, including Sponsored Products and Sponsored Brands
• Plan, manage, and execute Walmart PPC campaigns for multiple clients simultaneously.
• Continuously monitor campaign performance and return-on-ad-spend (ROAS) and/or Cost per Acquisition (CPA), while suggesting and executing ongoing optimization strategies to hit and exceed assigned KPIs.
• Manage a sizable book of business, consisting of multiple brands/clients, ranging from small to large in size
• Communicate with those clients on at least a weekly basis, providing quality and frequent cadences
• Present quarterly forecasting and performance to all brands in your book of business
• Leverage all analytical and reporting tools available to extract maximum value from available information
• Create and analyze performance reports to inform relevant teams.
• Maintain strong media and technology vendor relationships and act as a resource for industry data and trends.
• Constantly learn and experiment new effective bidding, ad placement, and management techniques.
• Manage and leverage each campaigns risk and loss pool for ongoing testing and experimentation.
• Develop a collaborative relationship with internal and external creative teams to develop cutting-edge media assets.
• Participate in budget allocation for different channels and platforms.

// WHAT YOU BRING //

• Walmart Connect hands on keyboard
• Passion for eCommerce and ongoing learning with a deep understanding of the digital marketing ecosystem and how media buying fits into the larger picture of digital.
• Excellent organization, tactical, analytical/data management, Excel, and communication skills

Powered by JazzHR

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• Develops keyword lists and ad copy for search campaigns.
• Set up Google Analytics, Google Tag Manager, and different tracking goals on customer sites to provide in-depth analysis and align with customer goals.
• Builds and launches SEM campaigns within Google Adwords and Microsoft Ad Center.
• Creates new paid search campaigns utilizing various internal Web-based systems.
• Analyzes the effectiveness of landing pages used in search engine marketing campaigns.
• Performs quality assurance prior to launching campaigns to ensure accuracy of campaigns.
• Makes campaign, ad copy and keyword optimization changes based on analyzing key performance indicators such as CPC, CPL, and CTC.
• Provides monthly updates to clients regarding performance of SEM campaigns and communicates regularly with clients to discuss metrics and trends.
• Performs campaign budget stewardship to ensure campaigns are managed efficiently and target CPLs are achieved.
• Performs in depth keyword research and strategic analysis.
• Performs competitive keyword and strategic analysis.
• Implements lead tracking systems.
• Monitors and implements new and emerging trends in SEM.
• Recommends changes in methods to increase traffic to websites.
• Performs other related duties as assigned.