22,861 Product Lead jobs in the United States
Product Marketing Lead
94306 Palo Alto, California
Augment Computing
Posted today
Job Viewed
Job Description
About Augment Code
Augment Code is the only AI coding assistant built for professional software engineers working in large, production‑grade codebases. Our Context Engine understands your entire repo, enabling developers to stay in flow while writing, reviewing, and understanding code. Backed by top‑tier investors and trusted by engineering teams at leading tech companies, Augment Code is redefining how modern software is built.
About the Role
You'll be the architect of Augment's major market moments. In an industry where launch weeks drive record sign-ups and product launches make or break leaders, you'll own our most critical growth and reputation levers. You're the conductor of a fast-pace and world-class orchestra, coordinating story telling and launch efforts that accelerate Augment's trajectory.
This role puts you at the intersection of cutting-edge AI technology and explosive startup growth, where your ability to move fast and coordinate flawlessly determines how Augment captures market-defining moments.
Your mission
Transform advanced technical and AI capabilitgies into compelling narratives, inspiring demos and brand-defining moments that grab attention, set a new bar for the industry, drive adoption, and shape how developers and engineering leaders see Augment Code and Software development with agents.
Key responsibilities
* Drive product launches end-to-end: positioning, messaging, channel strategy, campaign execution
* Build launch frameworks that are repeatable, scalable, and adaptable
* Lead cross-functional coordination across Product, Eng, Design, DevRel, Sales, and Comms
* Translate technical product updates into developer-first storytelling across formats (web, docs, video, etc.)
* Partner with community leaders, creators, and press to amplify our launches
* Continuously refine positioning by listening to devs, analyzing usage, and watching competitors
Key Competencies
* Strategic storytelling that resonates with both builders and buyers
* Deep empathy for developers and how they evaluate ans use tools and AI
* Project management under tight timelines
* Taste and creativity to make launches stand out
* Clear, punchy copywriting across channels
* Comfort working in ambiguity and iterating quickly
Operational Excellence
You're the engine behind well-orchestrated, high-velocity and high-impact launches that break silos, keep Augment top of mind as a leader, and drive adoption.
Required Experience
* Proven success leading product launches in fast-moving environments
* Developer tools experience and familiarity with how engineers evaluate and adopt products
* Strong cross-functional leadership, including direct work with Product, Eng, Marketing, and Execs
* Experience crafting product stories across formats and mediums (web, video, social, demos)
* Hands-on experience with AI tools and a grasp of how developers use AI
* Strong understanding of developer ecosystems, including how to activate communities, influencers, and press
Employee Benefits:
* Flexible work hours
* Competitive salary & Equity
* Tools Stipend
* Health, Dental, Vision and Life Insurance
* Short Term and Long Term Disability
* Unlimited Paid Time Off + Holidays. We focus on trust and ownership, not time in the chair
* Numerous company social events
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.
Augment Code is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Augment Code's Applicant Privacy Policy.
Pay Transparency Notice: The actual base salary within the stated range will be based on a combination of factors such as an individual's skills, experience level, educational background, and other relevant job-related considerations.
Annual Base Salary Range
$150,000-$190,000 USD
Augment Code is the only AI coding assistant built for professional software engineers working in large, production‑grade codebases. Our Context Engine understands your entire repo, enabling developers to stay in flow while writing, reviewing, and understanding code. Backed by top‑tier investors and trusted by engineering teams at leading tech companies, Augment Code is redefining how modern software is built.
About the Role
You'll be the architect of Augment's major market moments. In an industry where launch weeks drive record sign-ups and product launches make or break leaders, you'll own our most critical growth and reputation levers. You're the conductor of a fast-pace and world-class orchestra, coordinating story telling and launch efforts that accelerate Augment's trajectory.
This role puts you at the intersection of cutting-edge AI technology and explosive startup growth, where your ability to move fast and coordinate flawlessly determines how Augment captures market-defining moments.
Your mission
Transform advanced technical and AI capabilitgies into compelling narratives, inspiring demos and brand-defining moments that grab attention, set a new bar for the industry, drive adoption, and shape how developers and engineering leaders see Augment Code and Software development with agents.
Key responsibilities
* Drive product launches end-to-end: positioning, messaging, channel strategy, campaign execution
* Build launch frameworks that are repeatable, scalable, and adaptable
* Lead cross-functional coordination across Product, Eng, Design, DevRel, Sales, and Comms
* Translate technical product updates into developer-first storytelling across formats (web, docs, video, etc.)
* Partner with community leaders, creators, and press to amplify our launches
* Continuously refine positioning by listening to devs, analyzing usage, and watching competitors
Key Competencies
* Strategic storytelling that resonates with both builders and buyers
* Deep empathy for developers and how they evaluate ans use tools and AI
* Project management under tight timelines
* Taste and creativity to make launches stand out
* Clear, punchy copywriting across channels
* Comfort working in ambiguity and iterating quickly
Operational Excellence
You're the engine behind well-orchestrated, high-velocity and high-impact launches that break silos, keep Augment top of mind as a leader, and drive adoption.
Required Experience
* Proven success leading product launches in fast-moving environments
* Developer tools experience and familiarity with how engineers evaluate and adopt products
* Strong cross-functional leadership, including direct work with Product, Eng, Marketing, and Execs
* Experience crafting product stories across formats and mediums (web, video, social, demos)
* Hands-on experience with AI tools and a grasp of how developers use AI
* Strong understanding of developer ecosystems, including how to activate communities, influencers, and press
Employee Benefits:
* Flexible work hours
* Competitive salary & Equity
* Tools Stipend
* Health, Dental, Vision and Life Insurance
* Short Term and Long Term Disability
* Unlimited Paid Time Off + Holidays. We focus on trust and ownership, not time in the chair
* Numerous company social events
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.
Augment Code is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Augment Code's Applicant Privacy Policy.
Pay Transparency Notice: The actual base salary within the stated range will be based on a combination of factors such as an individual's skills, experience level, educational background, and other relevant job-related considerations.
Annual Base Salary Range
$150,000-$190,000 USD
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0
Product Marketing Lead
02143 Winter Hill, Massachusetts
Formlabs
Posted today
Job Viewed
Job Description
To reinvent an industry, you have to build the best team. Join Formlabs if you want to bring groundbreaking professional 3D printers to the desktop of every designer, engineer, artist, and researcher in the world.
We're looking for a Product Marketing Lead to direct the Product Marketing team and shape our overall go to market strategy in a competitive space. As the Head of Product Marketing, you'd be responsible for all aspects of bringing our cutting-edge products to market, from developing the critical messages and go-to-market strategy, to working with marketing and creative to develop assets, to working with the product team to get early user feedback. Additionally you will drive a team of marketers that will drive impactful multi-channel campaigns for our existing portfolio of products and initiatives
In the last 2 years we have launched ~20 new products a year - most recently our Form 4!
If you're passionate about managing large cross functional launches and campaigns, and driving big impact for our marketing portfolio - this is the role for you.
The Job
* Manage the product marketing team, including recruiting, retention, and mentoring, as well as guiding the overall team strategy.
* Manage the overall launch and campaign strategy, calendar, and approach for our Go to Market strategy across the Formlabs organization
* Experiment with new innovative approaches to both grow our awareness and improve our lead generation and performance for our product portfolio.
* Work closely with senior leadership across marketing, sales, product, and services, shaping our product strategy and how we bring our products to market across regions (US, EMEA, APAC) and industries.
* Guide the development of all assets customer facing and internal facing to make launches and campaigns successful. .
* Measure, analyze, and communicate the effectiveness of your activities. Your analysis and insight will help drive improvements to our processes and messages.
You
* Have 2+ years of experience leading product marketing, growth marketing, or other marketing function in a B2B technology company with 5+ direct reports
* Have successfully launched new B2B products, and new product lines.
* Love working with product, sales and marketing teams to create effective assets.
* Are detail-oriented with great project management experience and demonstrated ability to drive ambitious projects to completion in short time frames and with limited resources.
* Ability prioritize the work that is truly important - managing key stakeholders' and executives' expectations
* Have a proven ability to work independently and cross-functionally to complete projects.
* High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment.
* Strong analytical and results oriented slant
* Strong bias to action
Bonus skills:
* Experience in multiple marketing functions including product marketing, growth marketing / demand generation, analytics, content, creative
* 3D printing or additive manufacturing industry experience
* Experience with B2B hardware technology products
Our Perks & Benefits:
* Robust equity program to build future wealth through RSUs
* Comprehensive healthcare coverage (Medical, Dental, Vision)
* Low cost fund options in our 401K and access to advisors
* Generous paid Parental Leave (up to 16 weeks)
* Tenure-based paid Sabbatical Leave (up to 6 weeks)
* Flexible Out of Office Plan - Take time when you need it
* Ample on-site parking & pre-tax commuter benefits
* Healthy on-site lunches, snacks, beverages, & treats
* Regular sponsored professional development opportunities
* Many opt-in culture events across our diverse community
* And of course… unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
We're looking for a Product Marketing Lead to direct the Product Marketing team and shape our overall go to market strategy in a competitive space. As the Head of Product Marketing, you'd be responsible for all aspects of bringing our cutting-edge products to market, from developing the critical messages and go-to-market strategy, to working with marketing and creative to develop assets, to working with the product team to get early user feedback. Additionally you will drive a team of marketers that will drive impactful multi-channel campaigns for our existing portfolio of products and initiatives
In the last 2 years we have launched ~20 new products a year - most recently our Form 4!
If you're passionate about managing large cross functional launches and campaigns, and driving big impact for our marketing portfolio - this is the role for you.
The Job
* Manage the product marketing team, including recruiting, retention, and mentoring, as well as guiding the overall team strategy.
* Manage the overall launch and campaign strategy, calendar, and approach for our Go to Market strategy across the Formlabs organization
* Experiment with new innovative approaches to both grow our awareness and improve our lead generation and performance for our product portfolio.
* Work closely with senior leadership across marketing, sales, product, and services, shaping our product strategy and how we bring our products to market across regions (US, EMEA, APAC) and industries.
* Guide the development of all assets customer facing and internal facing to make launches and campaigns successful. .
* Measure, analyze, and communicate the effectiveness of your activities. Your analysis and insight will help drive improvements to our processes and messages.
You
* Have 2+ years of experience leading product marketing, growth marketing, or other marketing function in a B2B technology company with 5+ direct reports
* Have successfully launched new B2B products, and new product lines.
* Love working with product, sales and marketing teams to create effective assets.
* Are detail-oriented with great project management experience and demonstrated ability to drive ambitious projects to completion in short time frames and with limited resources.
* Ability prioritize the work that is truly important - managing key stakeholders' and executives' expectations
* Have a proven ability to work independently and cross-functionally to complete projects.
* High level of initiative and strong business judgment; comfortable in a fast-paced, entrepreneurial environment.
* Strong analytical and results oriented slant
* Strong bias to action
Bonus skills:
* Experience in multiple marketing functions including product marketing, growth marketing / demand generation, analytics, content, creative
* 3D printing or additive manufacturing industry experience
* Experience with B2B hardware technology products
Our Perks & Benefits:
* Robust equity program to build future wealth through RSUs
* Comprehensive healthcare coverage (Medical, Dental, Vision)
* Low cost fund options in our 401K and access to advisors
* Generous paid Parental Leave (up to 16 weeks)
* Tenure-based paid Sabbatical Leave (up to 6 weeks)
* Flexible Out of Office Plan - Take time when you need it
* Ample on-site parking & pre-tax commuter benefits
* Healthy on-site lunches, snacks, beverages, & treats
* Regular sponsored professional development opportunities
* Many opt-in culture events across our diverse community
* And of course… unlimited 3D prints
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Even if you don't check every box, but see yourself contributing, please apply. Help us build an inclusive community that will change the face of 3D printing.
View Now
1
Product Marketing Lead
10261 Silver Lake, New York
Bluefish AI
Posted today
Job Viewed
Job Description
About the Position:
Bluefish is seeking a dynamic, strategic, and full-stack Product Marketer to own and lead the end-to-end Go-To-Market (GTM) lifecycle for our SaaS platform. In this critical role, you will be responsible for defining and executing our GTM strategy-from market research and segmentation, positioning and messaging, to launch planning, demand generation, sales enablement, and post-launch performance analysis. You will shape how our product is perceived in the market and drive awareness, engagement, and adoption through compelling, customer-centric narratives and cross-functional marketing initiatives.
As both a strategic storyteller and hands-on executor, you will serve as the connective tissue between product, sales, customer success, and the market. You'll conduct competitive analysis and customer research to inform product positioning, craft go-to-market plans for new features and product launches, build and run integrated campaigns, and arm our revenue teams with the tools they need to win. You'll continuously measure performance, generate insights, and iterate to improve results-all while working cross-functionally in a fast-paced, evolving startup environment.
The ideal candidate has a proven track record in B2B SaaS product marketing, thrives in ambiguity, and is passionate about owning the full GTM lifecycle to translate complex technology into clear, differentiated customer value.
What You Will Be Doing:
What you Bring:
Why Bluefish:
About Bluefish:
Bluefish believes that AI represents the next major chapter of the internet - and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online - and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences.
The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. The company is backed by leading AI and data focused investors, including Crane Ventures, BloombergBeta, Firebolt Ventures and Laconia Capital.
We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.
Why Bluefish & Our Values:
Our Values:
Bluefish is seeking a dynamic, strategic, and full-stack Product Marketer to own and lead the end-to-end Go-To-Market (GTM) lifecycle for our SaaS platform. In this critical role, you will be responsible for defining and executing our GTM strategy-from market research and segmentation, positioning and messaging, to launch planning, demand generation, sales enablement, and post-launch performance analysis. You will shape how our product is perceived in the market and drive awareness, engagement, and adoption through compelling, customer-centric narratives and cross-functional marketing initiatives.
As both a strategic storyteller and hands-on executor, you will serve as the connective tissue between product, sales, customer success, and the market. You'll conduct competitive analysis and customer research to inform product positioning, craft go-to-market plans for new features and product launches, build and run integrated campaigns, and arm our revenue teams with the tools they need to win. You'll continuously measure performance, generate insights, and iterate to improve results-all while working cross-functionally in a fast-paced, evolving startup environment.
The ideal candidate has a proven track record in B2B SaaS product marketing, thrives in ambiguity, and is passionate about owning the full GTM lifecycle to translate complex technology into clear, differentiated customer value.
What You Will Be Doing:
- Develop and execute the go-to-market (GTM) strategy for new products and features, partnering closely with product, sales, and customer success teams.
- Craft compelling messaging and positioning that differentiates Bluefish in the AI marketing tech landscape and resonates with our target personas.
- Build and maintain product marketing collateral , including pitch decks, one-pagers, website copy, blog content, case studies, and more.
- Drive product launches end-to-end, including planning, internal enablement, external messaging, and campaign execution.
- Enable the sales team with training, messaging, competitive insights, and tools that help them win.
- Gather and analyze customer, competitor, and market insights , and translate them into actionable strategies to influence both product roadmap and marketing campaigns.
- Partner with product management to shape product direction based on market and customer feedback.
- Establish and track metrics to evaluate the effectiveness of marketing initiatives and optimize for impact.
What you Bring:
- 5+ years of experience in product marketing or a closely related role, ideally within B2B SaaS startups.
- Proven success in developing GTM strategies and executing high-impact product launches in fast-paced environments.
- Strong storytelling skills with the ability to communicate complex ideas simply and effectively across different channels and audiences.
- Deep understanding of customer personas, buyer journeys, and SaaS sales cycles .
- Demonstrated ability to collaborate cross-functionally , especially with product, sales, and customer success teams.
- Experience with competitive analysis , messaging frameworks, and sales enablement tools.
- Passion for customer-centricity and a relentless drive to understand user needs and market dynamics.
- Self-starter mindset with a bias toward action, eager to build processes and content from the ground up.
- Experience in AI-driven or marketing tech platforms is a strong plus.
Why Bluefish:
- A dynamic role at the forefront of AI marketing technology with ample opportunities for personal and professional growth.
- Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI.
- Tackle challenging problems while disrupting the $300BN legacy martech industry.
- Join an experienced team where you will have immediate ownership and impact.
- Competitive salary and bonus appropriate for experience and company stage.
- Significant equity package appropriate for company stage.
- Full medical, dental and vision benefits.
- PTO and remote work flexibility.
About Bluefish:
Bluefish believes that AI represents the next major chapter of the internet - and that consumers will increasingly use AI to consume information and media online. On this new AI internet, brands will need new tools and technologies to tell their stories to consumers online - and a new marketing ecosystem will be created around AI. Bluefish is building the platform that helps brands engage consumers on this new AI channel, with powerful enterprise tools to manage AI brand safety and engage consumers with thoughtful and personalized AI marketing experiences.
The Bluefish team is a tight-knit group of mar-tech industry veterans who previously helped build foundational ad-tech platforms now owned by Meta and Microsoft. The company is backed by leading AI and data focused investors, including Crane Ventures, BloombergBeta, Firebolt Ventures and Laconia Capital.
We are a globally distributed team, with business operations based in New York City and engineering based in Berlin.
Why Bluefish & Our Values:
- Unique opportunity to join on the ground floor of a fast-moving startup building at the center of AI
- Tackle challenging and abstract problems while disrupting the $300BN legacy mar-tech industry
- Join an experienced high-performing team where you will have immediate ownership and impact
- Experience a true meritocracy with significant career growth upside as the business scales
Our Values:
- Demonstrated grit and resourcefulness-you find creative solutions, adapt quickly, and aren't afraid to roll up your sleeves in a fast-paced, evolving environment.
- Thoughtful and strategic thinker with the ability to anticipate needs, ask the right questions, and deliver insights that truly drive value.
- Proven ability to collaborate across functions and roles, fostering open communication and shared ownership of outcomes.
- Commitment to craftsmanship-you take pride in delivering high-quality work, paying attention to the small details while keeping the big picture in mind.
- Self-starter with a proactive mindset and a strong sense of accountability-able to drive projects forward independently while staying aligned with team goals.
- Comfortable navigating ambiguity and learning new tools, processes, or technologies to get the job done.
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2
Product Marketing Lead
10261 Silver Lake, New York
Reflection AI, Inc
Posted today
Job Viewed
Job Description
Location: New York
Role Information: We're looking for our Head of Product Marketing to own positioning, messaging, and go-to-market execution for our platform. As our first marketing hire, you'll define how we talk about our products-internally and externally-and establish the foundation for how Reflection shows up in the market. This is a strategic, high-impact role with the opportunity to shape both company narrative and product adoption at scale.
Key Responsibilities
Qualifications
Preferred Qualifications
What We Offer:
How to Apply: If our mission and approach inspire you, and you like working on building marketing from scratch, consider joining the marketing team at Reflection.
Compensation
The expected salary range for this role is $200k-250k, depending on experience, skills, and location. Total compensation may also include equity and a comprehensive benefits package. This range is a good-faith estimate and may vary based on individual qualifications and market conditions.
We are an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse and inclusive environment and encourage applicants from all backgrounds to apply.
Role Information: We're looking for our Head of Product Marketing to own positioning, messaging, and go-to-market execution for our platform. As our first marketing hire, you'll define how we talk about our products-internally and externally-and establish the foundation for how Reflection shows up in the market. This is a strategic, high-impact role with the opportunity to shape both company narrative and product adoption at scale.
Key Responsibilities
- Own end-to-end product marketing strategy for Reflection's AI coding agents
- Define core messaging, positioning, and value propositions across customer segments
- Craft high-quality content and collateral: product briefs, one-pagers, blog posts, landing pages, pitch decks, FAQs
- Translate deeply technical product capabilities into clear, compelling narratives for developers and enterprise buyers
- Collaborate with Product and Engineering to understand roadmap priorities and shape go-to-market timing
- Partner with Sales and GTM on enablement, competitive positioning, and customer-facing materials
- Build foundational marketing processes and frameworks to scale the function
Qualifications
- 10+ years of experience in product marketing, ideally in developer tools, AI infrastructure, or enterprise SaaS
- Excellent writing and storytelling skills, with a proven ability to speak credibly to technical audiences
- Strong strategic thinking with a hands-on approach to execution and content creation
- Experience launching complex products and leading messaging development from zero
- Comfortable working cross-functionally with technical and executive stakeholders
Preferred Qualifications
- Background in AI, ML, cloud infrastructure, or engineering
- Experience working in early-stage or high-growth startups
- Familiarity with technical content formats (API docs, tutorials, blog posts, demos)
- Prior experience building a marketing function or operating as a founding PMM
What We Offer:
- The chance to define the marketing function at a company pushing the boundaries of autonomous AI systems.
- Collaboration with a team of world-class engineers and researchers from leading AI labs.
- Competitive compensation and benefits.
How to Apply: If our mission and approach inspire you, and you like working on building marketing from scratch, consider joining the marketing team at Reflection.
Compensation
The expected salary range for this role is $200k-250k, depending on experience, skills, and location. Total compensation may also include equity and a comprehensive benefits package. This range is a good-faith estimate and may vary based on individual qualifications and market conditions.
We are an Equal Opportunity Employer. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to creating a diverse and inclusive environment and encourage applicants from all backgrounds to apply.
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3
Product Marketing Lead
94199 San Francisco, California
Vori, Inc
Posted today
Job Viewed
Job Description
About Vori
Vori is a modern retail technology company transforming how independent
grocers run their business. Our all-in-one operating system powers everything
from point of sale to digital ordering, payments, and AI-driven inventory. And
we're just getting started. Backed by top investors and growing rapidly, we're
building the future of retail infrastructure for the $1T grocery industry.
The Role
We're looking for a world-class Product Marketing Lead to own the narrative,
drive go-to-market for new product lines, and help 10x revenue in the next 12
months. This is a rare opportunity to step into a company with deep market pull
and shape how our product is positioned, launched, and sold-across digital, field,
and enterprise channels.
You'll sit at the center of product, growth, sales, and brand-and help bring clarity
and acceleration to our next phase of scale.
What You'll Do
Vori - Product Marketing Lead 1Launch Strategy & Execution
Drive GTM strategy for new product rollouts (e.g. AI inventory, mobile back
office, e-shelf labels, fintech tools)
Create and manage launch calendars, messaging playbooks, internal
enablement, and external campaigns
Partner with product, sales, and ops to bring offerings to market with
precision
Messaging & Positioning
Own Vori's product narrative-clarifying value props, differentiators, and
market fit across audiences
Translate complex technical features into clear, compelling customer
stories
Develop sales decks, one-pagers, demo scripts, and case studies
Website & Conversion Optimization
Lead redesign and optimization of Vori.com as a growth asset, not just a
brochure
Improve storytelling, user journey, and lead capture with product truth and
buyer empathy
Revenue Growth Partner
Build scalable frameworks that help the sales and growth teams move
faster and close better
Measure success in pipeline contribution, velocity, and campaign-driven
revenue lift
Support pricing strategy, upsell motions, and customer lifecycle marketing
What We're Looking For
5-10 years in product marketing, ideally in B2B SaaS or fintech, with proven
GTM ownership
Vori - Product Marketing Lead 2Launch athlete: You've led 0→1 or 1→n product launches and know how to
rally cross-functional teams
Strategic communicator: You can write a killer headline and a 3-tier
positioning doc without fluff
Growth-minded: You think in funnels, experiments, and CAC:LTV-not just
brand equity
Scrappy but strategic: You're not above writing a blog post or jumping on a
call to learn from a user
Experience in vertical SaaS, retail tech, or marketplaces a big plus
Why Vori
Mission-driven team building tech that helps local businesses thrive
Backed by top investors and advisors from Stripe, Uber, Palantir, and Toast
Real revenue, real growth, and a massive market opportunity
A chance to shape not just marketing-but the company's future
Vori is a modern retail technology company transforming how independent
grocers run their business. Our all-in-one operating system powers everything
from point of sale to digital ordering, payments, and AI-driven inventory. And
we're just getting started. Backed by top investors and growing rapidly, we're
building the future of retail infrastructure for the $1T grocery industry.
The Role
We're looking for a world-class Product Marketing Lead to own the narrative,
drive go-to-market for new product lines, and help 10x revenue in the next 12
months. This is a rare opportunity to step into a company with deep market pull
and shape how our product is positioned, launched, and sold-across digital, field,
and enterprise channels.
You'll sit at the center of product, growth, sales, and brand-and help bring clarity
and acceleration to our next phase of scale.
What You'll Do
Vori - Product Marketing Lead 1Launch Strategy & Execution
Drive GTM strategy for new product rollouts (e.g. AI inventory, mobile back
office, e-shelf labels, fintech tools)
Create and manage launch calendars, messaging playbooks, internal
enablement, and external campaigns
Partner with product, sales, and ops to bring offerings to market with
precision
Messaging & Positioning
Own Vori's product narrative-clarifying value props, differentiators, and
market fit across audiences
Translate complex technical features into clear, compelling customer
stories
Develop sales decks, one-pagers, demo scripts, and case studies
Website & Conversion Optimization
Lead redesign and optimization of Vori.com as a growth asset, not just a
brochure
Improve storytelling, user journey, and lead capture with product truth and
buyer empathy
Revenue Growth Partner
Build scalable frameworks that help the sales and growth teams move
faster and close better
Measure success in pipeline contribution, velocity, and campaign-driven
revenue lift
Support pricing strategy, upsell motions, and customer lifecycle marketing
What We're Looking For
5-10 years in product marketing, ideally in B2B SaaS or fintech, with proven
GTM ownership
Vori - Product Marketing Lead 2Launch athlete: You've led 0→1 or 1→n product launches and know how to
rally cross-functional teams
Strategic communicator: You can write a killer headline and a 3-tier
positioning doc without fluff
Growth-minded: You think in funnels, experiments, and CAC:LTV-not just
brand equity
Scrappy but strategic: You're not above writing a blog post or jumping on a
call to learn from a user
Experience in vertical SaaS, retail tech, or marketplaces a big plus
Why Vori
Mission-driven team building tech that helps local businesses thrive
Backed by top investors and advisors from Stripe, Uber, Palantir, and Toast
Real revenue, real growth, and a massive market opportunity
A chance to shape not just marketing-but the company's future
View Now
4
Product Marketing Lead
10261 Silver Lake, New York
Valence
Posted today
Job Viewed
Job Description
Valence has built the first-to-market AI native coaching platform for enterprise, offering personalized, expert, and human-like guidance & support to any leader or employee. At Valence, we're not just talking about the future of work - we're actively shaping it.
From your first interaction with us, you'll notice we're different. By working here you won't just implement solutions for our clients; you'll be helping to architect the future of leadership in the age of generative AI. And we'll be honest - this is not for everyone. But for those with an insatiable desire to work fast on complex, unsolved challenges with some of the best talent in tech, this could be the career-defining opportunity you've been waiting for.
The Role
Valence has a product marketing problem. A good one-the kind that signals momentum and craves sharper storytelling. Nadia, our AI-powered leadership coach, is the most widely deployed of her kind. We have real traction with enterprise customers, global CHROs at our events, and users who genuinely love what we've built. The product is working. The market is responding. But our messaging hasn't kept up.
Our site is a palimpsest-a visible layering of past ideas, half-retired narratives, and outdated positioning. It hints at where we've been more than where we're going. Our campaigns are more scattered than strategic. And in a space evolving as fast as enterprise AI, even great messaging has a short half-life. What resonated last month might feel stale today. If that sounds chaotic, this probably isn't your role. If it sounds energizing, read on.
We're looking for a sharp, hands-on founding Product Marketing Lead to own how we position and communicate about Nadia across the entire buyer and user journey. This role is both strategic and executional. You'll craft narratives that resonate with enterprise HR and talent leaders, while ensuring consistency across sales, marketing, product, and customer success. You'll be at the center of the feedback loop-listening to prospects, customers, and the market, and turning insights into messaging that drives clarity, excitement, and conversion.
You'll work directly with the founder and cross-functional teams to shape a story that reflects the product's actual impact-and moves with the market. This is not a "farm it out" kind of role. It's for someone who wants to get close to the product, the roadmap, the customers, and the words.
We believe great product marketing is strategic storytelling. It's emotional. It's earned. And when it lands-when the message clicks and people nod-it's unforgettable.
We didn't tell this as a story-but you would have. That's why we need you.
About Valence
We're a Series A B2B SaaS company, backed by Insight Partners, that's pioneering the first generative AI leadership coach for large enterprises. Our mission is to transform how the world's biggest companies approach learning and development, helping teams work better together. We've been featured in Harvard Business Review, Financial Times, TIME and our client list reads like a Who's Who of global business, including Coca-Cola, Nestlé, General Mills, ServiceNow, AstraZeneca, Prudential, Citi, CVS and Bristol Myers Squibb.
What You'll Do
What We're Looking For
What you'll get
Location and Work Environment
This role is 3 days a week (Tues - Thursday) minimum in office near Union Square. Candidates must be comfortable working with colleagues in different time zones (UK), and have valid travel documents to visit European countries as well as the US and Canada as needed.
Diversity and Inclusion
We are dedicated to creating a diverse and inclusive environment where everyone feels valued and supported. We encourage applications from candidates of all backgrounds and offer accommodations upon request throughout the hiring process. If you have any questions, please reach out to Allison Langille, Head of People, at
#LI-HYBRID
From your first interaction with us, you'll notice we're different. By working here you won't just implement solutions for our clients; you'll be helping to architect the future of leadership in the age of generative AI. And we'll be honest - this is not for everyone. But for those with an insatiable desire to work fast on complex, unsolved challenges with some of the best talent in tech, this could be the career-defining opportunity you've been waiting for.
The Role
Valence has a product marketing problem. A good one-the kind that signals momentum and craves sharper storytelling. Nadia, our AI-powered leadership coach, is the most widely deployed of her kind. We have real traction with enterprise customers, global CHROs at our events, and users who genuinely love what we've built. The product is working. The market is responding. But our messaging hasn't kept up.
Our site is a palimpsest-a visible layering of past ideas, half-retired narratives, and outdated positioning. It hints at where we've been more than where we're going. Our campaigns are more scattered than strategic. And in a space evolving as fast as enterprise AI, even great messaging has a short half-life. What resonated last month might feel stale today. If that sounds chaotic, this probably isn't your role. If it sounds energizing, read on.
We're looking for a sharp, hands-on founding Product Marketing Lead to own how we position and communicate about Nadia across the entire buyer and user journey. This role is both strategic and executional. You'll craft narratives that resonate with enterprise HR and talent leaders, while ensuring consistency across sales, marketing, product, and customer success. You'll be at the center of the feedback loop-listening to prospects, customers, and the market, and turning insights into messaging that drives clarity, excitement, and conversion.
You'll work directly with the founder and cross-functional teams to shape a story that reflects the product's actual impact-and moves with the market. This is not a "farm it out" kind of role. It's for someone who wants to get close to the product, the roadmap, the customers, and the words.
We believe great product marketing is strategic storytelling. It's emotional. It's earned. And when it lands-when the message clicks and people nod-it's unforgettable.
We didn't tell this as a story-but you would have. That's why we need you.
About Valence
We're a Series A B2B SaaS company, backed by Insight Partners, that's pioneering the first generative AI leadership coach for large enterprises. Our mission is to transform how the world's biggest companies approach learning and development, helping teams work better together. We've been featured in Harvard Business Review, Financial Times, TIME and our client list reads like a Who's Who of global business, including Coca-Cola, Nestlé, General Mills, ServiceNow, AstraZeneca, Prudential, Citi, CVS and Bristol Myers Squibb.
What You'll Do
- Define Nadia's Positioning and Messaging : Lead the development of clear, differentiated, and customer-centric positioning frameworks. Synthesize insights from leadership, customers, and the market to evolve our narrative and voice.
- Ensure Messaging Consistency Across the Business : Act as the central voice on how we describe our product-partnering with sales, content, client solutions, and product to maintain clarity and alignment from website copy to user emails.
- Create Content & Guide Content Strategy: Partner with our team of freelancers and agencies to shape strategy and produce content based on your deep knowledge of our product, audience, and market.
- Own the Website Content Strategy: Determine which pages are needed, and keep messaging, copy, and content updated and consistent.
- Own Competitive Intelligence : Monitor the evolving enterprise AI and HR tech landscape to inform positioning. Build a feedback loop so product and GTM teams stay ahead of the curve.
- Support Sales with Messaging That Works : Equip sales with the language, frameworks, and objections-handling materials they need to win. Drive alignment across the funnel-from first impression to close.
- Lead User-Facing Product Comms : Own the messaging for lifecycle and product launch plans-ensuring our clients and users always understand the "why," not just the "what."
- Champion the Voice of the Customer : Conduct user and prospect interviews to uncover product understanding, motivations, and pain points. Translate findings into actionable insights for marketing, product, and content teams.
What We're Looking For
- ~5+ years of experience in product marketing or content-driven GTM roles, preferably in B2B SaaS with enterprise clients
- Exceptional storytelling and writing skills, with a portfolio of live content, product messaging, and/or web copy you've led or shaped
- A deep understanding of enterprise buyer mindsets-bonus if this is focused on HR, L&D, and talent leadership
- Experience building compelling narratives, copy, and content
- A track record of collaborating cross-functionally with product, sales, and customer teams to drive results
- Comfort interviewing customers, navigating ambiguity, and iterating quickly based on feedback
- An ownership mentality: you're hands-on and excited to build, not just guide
- Familiarity with AI products, content automation tools, and modern sales enablement approaches is a plus
What you'll get
- Ownership of projects and strategic priorities regardless of seniority.
- Strong ties to the executive team, a culture of transparency and engagement with strategic decisions.
- Options from day one, which means you will be on the ownership track right away.
- Competitive salary and equity packages.
- Comprehensive health coverage (medical, dental, and vision) from day 1.
- Provision of anything you need to be successful - learning tools, hardware, office equipment, software.
- 401k employee contributions for US based employees.
- Generous PTO, company-wide R&R shutdowns and paid leave for parents.
- A WFH stipend, phone stipend and support to work in a We Work or other space as preferred.
Location and Work Environment
This role is 3 days a week (Tues - Thursday) minimum in office near Union Square. Candidates must be comfortable working with colleagues in different time zones (UK), and have valid travel documents to visit European countries as well as the US and Canada as needed.
Diversity and Inclusion
We are dedicated to creating a diverse and inclusive environment where everyone feels valued and supported. We encourage applications from candidates of all backgrounds and offer accommodations upon request throughout the hiring process. If you have any questions, please reach out to Allison Langille, Head of People, at
#LI-HYBRID
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5
Product Marketing Lead
94199 San Francisco, California
StackOne
Posted 1 day ago
Job Viewed
Job Description
About us:
StackOne is the universal integration layer for modern SaaS products. We've raised $24m in 2 years, and we're backed by top-tier investors like Google Ventures and Workday Ventures.
Our unified API platform lets vendors ship hundreds of native, white-label integrations in days, not months, by abstracting away dozens of disparate third-party APIs into a single, normalized interface. On top of those APIs, we provide AI Agent Actions so customers can build agentic workflows without wrangling OpenAPI specs.
StackOne sits behind the scenes as an embedded iPaaS: SOC 2 compliant, multi-tenant, and invisible to end users, powering integrations for future-of-work SaaS categories such as HR, Compliance, and AI Agents.
Our customers are established B2B SaaS companies that:
We typically close OEM and embedded licensing deals, multi-year (1 to 3 year) contracts, five to seven figure TCV, with a strong land and expand model. Key buyer personas are the CPO and CTO.
Role overview:
We've achieved breakout growth in 2024 and are now evolving our go-to-market strategy-with product marketing as a cornerstone. You'll shape how we position, package, and bring our platform to market across key buyer personas and verticals.
This role requires balancing strategic thinking with tactical execution. You'll operate as a player-coach, responsible for messaging, positioning, sales enablement, competitive insights, and product launches-while also rolling up your sleeves to deliver materials and campaigns yourself.
StackOne sits at the intersection of product, engineering, and GTM. Our buyers are technical (CTOs, Heads of Product), and our value prop is deep. Your job is to translate complexity into clarity-to help prospects and customers understand not just what we do, but why it matters now.
You will:
Requirements:
Why Join Us?
Ready to help us change the game for SaaS integrations? Get in touch and let's chat!
We believe diversity drives innovation. We encourage individuals from all backgrounds to apply. As an equal-opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.
StackOne is the universal integration layer for modern SaaS products. We've raised $24m in 2 years, and we're backed by top-tier investors like Google Ventures and Workday Ventures.
Our unified API platform lets vendors ship hundreds of native, white-label integrations in days, not months, by abstracting away dozens of disparate third-party APIs into a single, normalized interface. On top of those APIs, we provide AI Agent Actions so customers can build agentic workflows without wrangling OpenAPI specs.
StackOne sits behind the scenes as an embedded iPaaS: SOC 2 compliant, multi-tenant, and invisible to end users, powering integrations for future-of-work SaaS categories such as HR, Compliance, and AI Agents.
Our customers are established B2B SaaS companies that:
- Sell to mid-market and enterprise buyers
- Are building AI Agents in the near future
- Need deep, native integrations to win competitive deals and power their product
- Value time to integration over building connectors in-house
We typically close OEM and embedded licensing deals, multi-year (1 to 3 year) contracts, five to seven figure TCV, with a strong land and expand model. Key buyer personas are the CPO and CTO.
Role overview:
We've achieved breakout growth in 2024 and are now evolving our go-to-market strategy-with product marketing as a cornerstone. You'll shape how we position, package, and bring our platform to market across key buyer personas and verticals.
This role requires balancing strategic thinking with tactical execution. You'll operate as a player-coach, responsible for messaging, positioning, sales enablement, competitive insights, and product launches-while also rolling up your sleeves to deliver materials and campaigns yourself.
StackOne sits at the intersection of product, engineering, and GTM. Our buyers are technical (CTOs, Heads of Product), and our value prop is deep. Your job is to translate complexity into clarity-to help prospects and customers understand not just what we do, but why it matters now.
You will:
- Lead product positioning, messaging, and packaging across customer segments and verticals
- Develop GTM strategies for product launches and major releases
- Build and deliver sales enablement content-pitch decks, battlecards, product sheets
- Conduct competitive analysis and customer research to inform roadmap and messaging
- Own our voice in the market across website, collateral, and campaigns
- Collaborate closely with Product, Sales, and Customer Success to drive adoption and expansion
Requirements:
- Strong product marketing experience in B2B SaaS, ideally with platform/API or dev-focused products
- Proven success in translating technical capabilities into clear, differentiated messaging
- Experience owning end-to-end product launches and GTM plans
- Track record of building sales enablement materials that drive impact in complex sales cycles
- Skilled at working across cross-functional teams-especially Product and Sales
- Comfortable operating independently in a high-growth, remote-first environment
- Bonus: Experience with AI platforms, integrations, or API-first products
- Bonus: Hands-on experience using Clay or similar AI sales intelligence tools
Why Join Us?
- Join one of Europe's fastest-growing startups
- Work with a veteran team of ex-employees of Google, Microsoft, Oracle, Coinbase, JP Morgan and more
- Participation in the company's employee share options plan
- 25 days holiday + 1 additional day holiday per year of tenure
- Flexible work setup - we're hybrid-friendly
- £1,000 for your home office set up + £500/year top-up
- Cycle2Work and Electric Cars scheme
- Private health insurance (including dental & optical)
- Health, fitness and gift card discounts
- Annual team offsite to sunny spots (last ones were in Spain and Portugal )
Ready to help us change the game for SaaS integrations? Get in touch and let's chat!
We believe diversity drives innovation. We encourage individuals from all backgrounds to apply. As an equal-opportunity employer, we celebrate diversity and are committed to creating an inclusive environment for all employees.
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6
Product Marketing Lead
94306 Palo Alto, California
Augment Code
Posted 1 day ago
Job Viewed
Job Description
About Augment Code
Augment Code is the only AI coding assistant built for professional software engineers working in large, production-grade codebases. Our Context Engine understands your entire repo, enabling developers to stay in flow while writing, reviewing, and understanding code. Backed by top-tier investors and trusted by engineering teams at leading tech companies, Augment Code is redefining how modern software is built.
About the Role
You'll be the architect of Augment's major market moments. In an industry where launch weeks drive record sign-ups and product launches make or break leaders, you'll own our most critical growth and reputation levers. You're the conductor of a fast-pace and world-class orchestra, coordinating story telling and launch efforts that accelerate Augment's trajectory.
This role puts you at the intersection of cutting-edge AI technology and explosive startup growth, where your ability to move fast and coordinate flawlessly determines how Augment captures market-defining moments.
Your mission
Transform advanced technical and AI capabilitgies into compelling narratives, inspiring demos and brand-defining moments that grab attention, set a new bar for the industry, drive adoption, and shape how developers and engineering leaders see Augment Code and Software development with agents.
Key responsibilities
You're the engine behind well-orchestrated, high-velocity and high-impact launches that break silos, keep Augment top of mind as a leader, and drive adoption.
Required Experience
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.
Augment Code is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Augment Code's Applicant Privacy Policy.
Pay Transparency Notice: The actual base salary within the stated range will be based on a combination of factors such as an individual's skills, experience level, educational background, and other relevant job-related considerations.
Annual Base Salary Range
$150,000-$190,000 USD
Augment Code is the only AI coding assistant built for professional software engineers working in large, production-grade codebases. Our Context Engine understands your entire repo, enabling developers to stay in flow while writing, reviewing, and understanding code. Backed by top-tier investors and trusted by engineering teams at leading tech companies, Augment Code is redefining how modern software is built.
About the Role
You'll be the architect of Augment's major market moments. In an industry where launch weeks drive record sign-ups and product launches make or break leaders, you'll own our most critical growth and reputation levers. You're the conductor of a fast-pace and world-class orchestra, coordinating story telling and launch efforts that accelerate Augment's trajectory.
This role puts you at the intersection of cutting-edge AI technology and explosive startup growth, where your ability to move fast and coordinate flawlessly determines how Augment captures market-defining moments.
Your mission
Transform advanced technical and AI capabilitgies into compelling narratives, inspiring demos and brand-defining moments that grab attention, set a new bar for the industry, drive adoption, and shape how developers and engineering leaders see Augment Code and Software development with agents.
Key responsibilities
- Drive product launches end-to-end: positioning, messaging, channel strategy, campaign execution
- Build launch frameworks that are repeatable, scalable, and adaptable
- Lead cross-functional coordination across Product, Eng, Design, DevRel, Sales, and Comms
- Translate technical product updates into developer-first storytelling across formats (web, docs, video, etc.)
- Partner with community leaders, creators, and press to amplify our launches
- Continuously refine positioning by listening to devs, analyzing usage, and watching competitors
- Strategic storytelling that resonates with both builders and buyers
- Deep empathy for developers and how they evaluate ans use tools and AI
- Project management under tight timelines
- Taste and creativity to make launches stand out
- Clear, punchy copywriting across channels
- Comfort working in ambiguity and iterating quickly
You're the engine behind well-orchestrated, high-velocity and high-impact launches that break silos, keep Augment top of mind as a leader, and drive adoption.
Required Experience
- Proven success leading product launches in fast-moving environments
- Developer tools experience and familiarity with how engineers evaluate and adopt products
- Strong cross-functional leadership, including direct work with Product, Eng, Marketing, and Execs
- Experience crafting product stories across formats and mediums (web, video, social, demos)
- Hands-on experience with AI tools and a grasp of how developers use AI
- Strong understanding of developer ecosystems, including how to activate communities, influencers, and press
- Flexible work hours
- Competitive salary & Equity
- Tools Stipend
- Health, Dental, Vision and Life Insurance
- Short Term and Long Term Disability
- Unlimited Paid Time Off + Holidays. We focus on trust and ownership, not time in the chair
- Numerous company social events
We will do everything we can within reason to make sure that your interview takes place in an environment that fairly and accurately assesses your skills. If you need assistance or accommodation, please contact your recruiter.
Augment Code is proud to be an Equal Employment Opportunity employer. We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
By applying for this job, the candidate acknowledges and agrees that any personal data contained in their application or supporting materials will be processed in accordance with Augment Code's Applicant Privacy Policy.
Pay Transparency Notice: The actual base salary within the stated range will be based on a combination of factors such as an individual's skills, experience level, educational background, and other relevant job-related considerations.
Annual Base Salary Range
$150,000-$190,000 USD
View Now
7
Product Marketing Lead
10007 New York, New York
AccessiBe
Posted 5 days ago
Job Viewed
Job Description
Description
About accessiBe
accessiBe is the category leader in web accessibility solutions, empowering businesses to create digitally inclusive experiences. accessiBe provides advanced AI-powered products and expert-led services that streamline web accessibility testing and remediation. Our robust ecosystem enables mid-market companies and large enterprises to confidently address web accessibility standards and regulations such as WCAG, ADA, and EAA. With accessiBe, organizations can lead the way in digital inclusion, making their websites accessible and welcoming to everyone, including people with disabilities.
About the Role
We're looking for a seasoned Product Marketing Lead to take ownership of accessFlow, our advanced accessibility solution tailored for mid-market and enterprise organizations.
accessFlow is designed for developer teams that want full code-level control over their website to ensure both accessibility and compliance with current standards and regulations. Our solution is designed to rapidly deliver accessible digital experiences from the ground up for our customers and their end-users with AI-powered audits and ready-to-commit fixes, plus best-in-class management tools to prioritize, track, and efficiently deliver compliant code.
As the Product Marketing Lead for accessFlow, you will help define and drive the go-to-market strategy for accessFlow, along with core messaging, positioning, and competitive differentiation, working cross-functionally across our product, R&D, sales, marketing, and enablement teams to accelerate the awareness, market penetration, and growth of accessFlow.
Responsibilities
* Own the product positioning, messaging, value proposition, and differentiated narratives for accessFlow, ensuring it resonates with technical buyers (developers) and other key stakeholders
* Serve as the expert and thought leader on accessiBe's buyers, influencers, and competitors - leading market intelligence, segmentation, and cross-functional feedback loops to inform product direction, messaging, positioning, and accessiBe's overall GTM strategy
* Partner with both the product and R&D teams to influence the roadmap based on market needs, competitive dynamics, and customer feedback
* Craft and execute effective go-to-market strategies for feature launches, campaigns, and product updates
* Working with the sales and enablement teams, collaborate to develop enablement materials such as pitch decks, battlecards, ROI calculators, product one-pagers, and objection-handling guides
* Collaborate with the marketing, sales, and customer success teams to support demand generation efforts (both new business and expansion), ABM motions, and mutli-channel marketing programs targeted at mid-market and enterprise customers
* Conduct market, competitor, and buyer persona research to inform messaging, positioning, and content strategy
* Represent the voice of the customer internally by gathering insights through interviews, win/loss analysis, and feedback from the field
* Track and report on key performance metrics tied to product adoption, ARR contribution, and overall GTM effectiveness for accessFlow
Requirements
* 5-7+ years of experience in product marketing or related roles in B2B SaaS, ideally targeting developers or technical audiences in areas like accessibility, DevOps, or security, within mid-market and enterprise companies
* Exceptional cross-functional collaboration skills, developing and executing GTM motions in partnership with product, R&D, sales, marketing, and customer success teams
* Strong understanding of B2B buying committees and how to tailor messaging across stakeholders (both technical and non-technical) as well as synthesizing technical product inputs into clear, concise, buyer-friendly messaging
* Excellent written and verbal communication skills, with the ability to simplify complex concepts into value-driven business terms for less technical audiences
* Confident speaker and ability to deliver engaging demos, and comfortable in front of senior groups both in person and in virtual environments
Advantages
Perks
In addition to extensive training and development plans, here are some of the other benefits we offer;
* The salary band for this position ranges from $165,000 - $185,000 + equity
* Health, dental, and vision insurance
* Hybrid work schedule, with a beautiful office in the heart of Flatiron District
* Dog friendly!
* Frequent social events and celebrations to celebrate our teams and achievements
* 401(k) savings plan
* Career Planning and Growth Opportunities
* Opportunity to be a key employee of the world leader in online accessibility
Equal opportunities
We celebrate differences and embed it into every aspect of our workplace and product, as well as our community. accessiBe is proud and committed to providing equal opportunity employment to all individuals regardless of disability, race, color, religion, sex, sexual orientation, citizenship, national origin, veteran status, pregnancy or any other characteristic protected by law. In addition, accessiBe will provide accommodation to individuals with disabilities or a special need.
Please don't hesitate to share your needs when applying so that we can provide the necessary accommodations for an accessible and inclusive recruitment process.
Qualities
About accessiBe
accessiBe is the category leader in web accessibility solutions, empowering businesses to create digitally inclusive experiences. accessiBe provides advanced AI-powered products and expert-led services that streamline web accessibility testing and remediation. Our robust ecosystem enables mid-market companies and large enterprises to confidently address web accessibility standards and regulations such as WCAG, ADA, and EAA. With accessiBe, organizations can lead the way in digital inclusion, making their websites accessible and welcoming to everyone, including people with disabilities.
About the Role
We're looking for a seasoned Product Marketing Lead to take ownership of accessFlow, our advanced accessibility solution tailored for mid-market and enterprise organizations.
accessFlow is designed for developer teams that want full code-level control over their website to ensure both accessibility and compliance with current standards and regulations. Our solution is designed to rapidly deliver accessible digital experiences from the ground up for our customers and their end-users with AI-powered audits and ready-to-commit fixes, plus best-in-class management tools to prioritize, track, and efficiently deliver compliant code.
As the Product Marketing Lead for accessFlow, you will help define and drive the go-to-market strategy for accessFlow, along with core messaging, positioning, and competitive differentiation, working cross-functionally across our product, R&D, sales, marketing, and enablement teams to accelerate the awareness, market penetration, and growth of accessFlow.
Responsibilities
* Own the product positioning, messaging, value proposition, and differentiated narratives for accessFlow, ensuring it resonates with technical buyers (developers) and other key stakeholders
* Serve as the expert and thought leader on accessiBe's buyers, influencers, and competitors - leading market intelligence, segmentation, and cross-functional feedback loops to inform product direction, messaging, positioning, and accessiBe's overall GTM strategy
* Partner with both the product and R&D teams to influence the roadmap based on market needs, competitive dynamics, and customer feedback
* Craft and execute effective go-to-market strategies for feature launches, campaigns, and product updates
* Working with the sales and enablement teams, collaborate to develop enablement materials such as pitch decks, battlecards, ROI calculators, product one-pagers, and objection-handling guides
* Collaborate with the marketing, sales, and customer success teams to support demand generation efforts (both new business and expansion), ABM motions, and mutli-channel marketing programs targeted at mid-market and enterprise customers
* Conduct market, competitor, and buyer persona research to inform messaging, positioning, and content strategy
* Represent the voice of the customer internally by gathering insights through interviews, win/loss analysis, and feedback from the field
* Track and report on key performance metrics tied to product adoption, ARR contribution, and overall GTM effectiveness for accessFlow
Requirements
* 5-7+ years of experience in product marketing or related roles in B2B SaaS, ideally targeting developers or technical audiences in areas like accessibility, DevOps, or security, within mid-market and enterprise companies
* Exceptional cross-functional collaboration skills, developing and executing GTM motions in partnership with product, R&D, sales, marketing, and customer success teams
* Strong understanding of B2B buying committees and how to tailor messaging across stakeholders (both technical and non-technical) as well as synthesizing technical product inputs into clear, concise, buyer-friendly messaging
* Excellent written and verbal communication skills, with the ability to simplify complex concepts into value-driven business terms for less technical audiences
* Confident speaker and ability to deliver engaging demos, and comfortable in front of senior groups both in person and in virtual environments
Advantages
Perks
In addition to extensive training and development plans, here are some of the other benefits we offer;
* The salary band for this position ranges from $165,000 - $185,000 + equity
* Health, dental, and vision insurance
* Hybrid work schedule, with a beautiful office in the heart of Flatiron District
* Dog friendly!
* Frequent social events and celebrations to celebrate our teams and achievements
* 401(k) savings plan
* Career Planning and Growth Opportunities
* Opportunity to be a key employee of the world leader in online accessibility
Equal opportunities
We celebrate differences and embed it into every aspect of our workplace and product, as well as our community. accessiBe is proud and committed to providing equal opportunity employment to all individuals regardless of disability, race, color, religion, sex, sexual orientation, citizenship, national origin, veteran status, pregnancy or any other characteristic protected by law. In addition, accessiBe will provide accommodation to individuals with disabilities or a special need.
Please don't hesitate to share your needs when applying so that we can provide the necessary accommodations for an accessible and inclusive recruitment process.
Qualities
View Now
8
Product Marketing Lead
94612 Oakland, California
WeVote
Posted 8 days ago
Job Viewed
Job Description
* Fraud and phishing warning *
Please apply directly via our volunteering portal/ATS at Do not apply via any other job portals, aggregators, or sites, as your information may not be secure, or the role may no longer be accepting applications. Thank you
Join the WeVote Movement
WeVote has an open volunteer position for a Product Marketing Lead, for 6+ hours per week. You are an experienced professional with a passion for helping America navigate our current political environment. This is an opportunity to work remotely with our active team to help us get ready for multiple upcoming elections. Our ideal volunteer is passionate about politics and excited to use technology to educate voters and increase voter turnout. You’ll also gain valuable technical skills, have opportunities for leadership development, and expand your personal and professional network.
About Us
WeVote is a nonpartisan get-out-the-vote nonprofit startup and a celebrated . WeVote is a movement of over 120 active passionate, part-time volunteers (starting with the founders) who build mobile technologies that will touch and mobilize millions of voters on Election Day. We believe that many voters are busy, distracted, and impatient. We have a goal of providing a positive voting experience that helps people decide how to vote. More information at or @WeVote on X.
What You'll Do
- Design and deliver onboarding and outreach toolkits tailored to each persona, including email templates, FAQs, demo scripts, explainer slides, social copy, and co-branded materials for use across teams.
- Translate product features into compelling, benefit-driven messaging that supports candidate and partner onboarding and promotes adoption of the WeVote platform.
- Ensure cohesive messaging and strategic alignment by collaborating closely with Business Development, Marketing, Product, and Analytics teams.
- Create campaign-ready materials that support key electoral milestones (e.g., candidate invite launch, voter engagement periods) and drive activation across communication channels.
- Gather and apply insights from internal teams and engagement data to continuously refine assets, improve user experience, and optimize campaign effectiveness.
- Coordinate with team leads to develop and deliver assets for email, social media, digital ads, and in-person candidate outreach efforts.
Who you are: Must haves.
- You want to work with an established and successful team. You are committed to strengthening American Democracy.
- You are striving for personal excellence, and want to do meaningful work that will make a difference.
- 6+ hours per week during our core team hours M-F 8 a.m. - 6 p.m.
- A willingness to work with and support other volunteers.
- Background in product marketing, UX writing, or audience strategy.
- Strong communication and content creation skills.
- Experience with Canva, Google Suite, or content tools preferred.
- Based in the U.S., with availability during some U.S. Pacific business hours.
How to apply:
Submit your resume (at and include a brief note/cover letter to why you are interested in WeVote and helping our mission.
Powered by JazzHR
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9