2,769 Product Marketing Manager jobs in the United States

Exciting opportunity for a Product Manager to lead a new Biosimilar Launch!

Responsibilities:

• Support launch planning and annual marketing strategy
• Lead HCP marketing strategies
• Partner with TLL team for KOL and advocacy group engagement
• Serve as a liaison to the sales team for field insights and execution
• Conduct market research and competitive analysis
• Demonstrate deep understanding of clinical date, disease state, and market
• Ensure compliance with regulatory guidelines and PRC processes

Qualifications:

• BA/BS degree in business, science or related field
• 3-5 years of pharma/biotech experience, marketing is preferred
• Experience in biosimilars/oncology is preferred
• Knowledge of US pharma compliance regulations
• Strong strategic thinking, communication, and organizational skills
• Ability to travel 30% based on business needs
• Based in or near East Windsor, NJ

If interested - please message me with a quick tl;dr: of why this is the right fit for you. Cold dm's are fine, but warm referrals are even better.

Archer is looking for a talented and driven Product Marketing Associate/Manager to be our first product marketer—and a foundational member of our go-to-market team. This is a high-impact, high-visibility role with room to grow into a broader marketing leadership position as we scale.

We’re seeking someone who thrives in fast-paced startup environments, is comfortable wearing multiple hats, and is excited to shape the future of marketing at Archer. You’ll play a key role in accelerating revenue, sharpening our positioning, and connecting our product to the people who need it most.

• Lead the development of sales enablement assets (presentations, one-pagers, pitch decks) that empower our sales team to win.
• Plan and execute go-to-market efforts for product launches, including messaging, collateral, training materials, and communications.
• Build and scale customer marketing efforts, including use cases, case studies, and outcome-driven success stories.
• Refine and elevate product positioning and messaging across all channels and touchpoints.
• Establish and maintain a marketing asset library (demos, data sheets, customer stories, etc.).
• Conduct market and competitive research to uncover trends, buyer needs, and opportunities for differentiation.
• Create and maintain customer personas and use cases that inform positioning, targeting, and campaign strategies.
• Define success metrics for product marketing efforts and continuously optimize based on insights and performance data.
  

• Bachelor’s degree in Marketing, Business, or a related field.
• 2+ years of product marketing experience in SaaS, PropTech, or a fast-growing tech environment.
• Proven success executing go-to-market strategies for B2B products.
• Strong storyteller with excellent written and verbal communication skills.
• Strategic and analytical thinker who can turn insights into action.
• Skilled at working cross-functionally across product, sales, and marketing teams.
• Self-starter who thrives in ambiguity and is energized by ownership and growth.

Compensation:

• Base salary range $100-$120k
• Bonus eligibility
• Generous equity grant

About Archer

Archer is an AI-powered suite that provides innovative deal analysis tools for real estate investors, lenders, and brokers. Our software accelerates market analysis, deal sourcing, and underwriting to enable the completion of more deals using fewer resources. Our team is dedicated to improving the real estate industry through cutting-edge technology.

Our client, a large ecommerce firm, is seeking a Contract Product Marketing Manager to join their team.

Job Description:

As a Product Marketing contractor, you will work at the intersection of consumer product development and marketing. You will be leading new product go-to-market strategy, product activation, and maximizing the lifetime value of our buyers at all stages of the funnel. In this role, you will specifically work with product teams who are focused on our trust and reliability experiences.

To be successful in this role, the Product Marketing Manager will be a key partner in helping product teams articulate customer value and plan effective product delivery and launches while also advocating on behalf of marketing to ensure that product roadmaps support marketing strategies. You’ll operate in a highly cross-functional role, partnering closely with Product, Engineering, Design, Brand, Content, Analytics, Research, and Marketing to improve the buyer experience through holistic and targeted marketing design to drive trial, engagement, and retention.

Responsibilites:

• Owning the consumer product marketing strategy to drive awareness, adoption, and engagement of trust and reliability features that help buyers feel confident purchasing on our platform.
• Narrating the user journey, uncovering user insights, and identifying key user needs to focus product roadmaps on the largest business opportunities.
• Leading competitive analysis on consumer product experiences to inform go-to-market plans
• Partnering with product, marketing and brand teams to determine what, where, how, and to whom we market key features and product launches, taking into account user needs and business objectives across our core global markets.
• Defining the target audience, crafting clear positioning statements and clearly articulating and communicating our unique value proposition for buyers.
• Serving as a key collaborator between the Product and Marketing organizations.
• Developing and aligning on-site and off-site marketing plans in collaboration with channel owners and the broader marketing team.
• Setting clear, measurable product marketing goals and track progress against them making continuous recommendations for how we can improve impact.

The Product Marketing Manager plays a pivotal role in shaping how our products are positioned, launched, and communicated. Acting as the voice of the customer and the storyteller of the brand, this strategic leader combines deep market insights with compelling messaging, cross-functional collaboration, and modern AI-driven marketing strategies to drive product success.

This role sits at the intersection of Product, Sales, and Marketing - ensuring that our offerings align with market needs and are clearly understood and desired by target audiences.

What you will be doing:

1. Market Research & Competitive Analysis

• Lead qualitative and quantitative research to uncover customer needs, pain points, and market trends.
• Leverage AI-powered research and analytics tools to uncover hidden insights and forecast market shifts.
• Synthesize findings into actionable insights for product and marketing strategies.
• Track and analyze competitive products, messaging, and pricing to develop battle cards and inform positioning.

2. Product Positioning & Messaging

• Translate complex product features into clear customer benefits.
• Develop messaging hierarchies, value propositions, and consistent narratives across all touchpoints.
• Use AI-assisted writing and testing tools to refine messaging, optimize performance, and personalize customer engagement.
• Define and refine buyer personas and customer journeys to inform channel strategy and campaign targeting.
• Collaborate with Product to articulate unique value propositions (UVPs).
• Ensure consistent messaging across the website, packaging, sales tools, and digital channels.

3. Go-to-Market (GTM) Strategy

• Own the marketing work stream for new product launches—defining GTM plans, KPIs, timelines, and success metrics.
• Align cross-functional teams on calendars, messaging, and execution.
• Use AI-enabled project management and predictive analytics to optimize launch success.
• Support pricing and distribution decisions based on market and customer insights.

4. Content & Creative Collaboration

• Lead development of product content across web, email, retail, sales, and video formats.
• Ensure content supports customer needs, reflects the brand voice, and maps to the buyer journey.
• Partner with Creative and Digital teams to ensure visual and verbal alignment with messaging frameworks.
• Incorporate AI-driven creative tools for faster content production, localization, and optimization.
• Write creative briefs and oversee global content localization.

5. Customer Insights & Persona Development

• Establish structured processes for collecting and analyzing customer feedback.
• Use AI-driven sentiment analysis and feedback aggregation to identify themes and opportunities.
• Share insights with Product and Sales teams to inform product roadmaps and messaging.
• Continuously refine buyer personas to guide campaign strategy and product development.

6. Team Leadership & Collaboration

• Manage and mentor a high-performing marketing team.
• Foster a culture of creativity, collaboration, AI adoption, and continuous improvement.
• Set clear goals, track performance, and provide ongoing feedback.

Who you are:

• Bachelor’s degree in Marketing, Business, Communications, or a related field (MBA preferred).
• 5+ years of marketing experience, with a strong focus on product marketing, branding, PR, and market share growth.
• Proven track record of developing successful marketing strategies and go-to-market plans.
• Strong understanding of brand positioning, storytelling, market analysis, and competitive differentiation.
• Experience leading creative direction and working with design teams.
• Excellent leadership, project management, and communication skills.
• Proficiency in leveraging AI-powered marketing tools (e.g., generative AI for content, predictive analytics, customer segmentation, marketing automation).
• Familiarity with marketing platforms and analytics tools (e.g., HubSpot, Google Analytics, Adobe Creative Suite).

Why you'll love working at Satechi:

• Competitive salary package with up to 10% end-of-the-year performance bonuses.
• Comprehensive benefits package including health, dental, and vision insurance, and 401k.
• Remote work environment promoting work-life balance.
• A dynamic, diverse, equitable and inclusive workplace culture with opportunities for professional growth.

The pay range for this position in California is $110-125K annually; however, base pay offered may vary depending on job-related knowledge, skills, and experience. This position offers a full range of benefits outlined here. This information is provided per the relevant state and local pay transparency laws for the location in which this position will be performed. Base pay information is based on market location.

Satechi is committed to creating a diverse environment and is proud to be an equal-opportunity employer.

Contract Role 3-5 months - Potential for more.

This role is focused on leading the execution of integrated marketing initiatives—direct mail, print advertising, and consumer promotions—ensuring each campaign is flawlessly delivered on time and within scope. You’ll work cross-functionally with creative, production, and revenue teams, manage project workflows in Workfront, and guide a small team to success.

Key Responsibilities:

• Lead execution of direct mail campaigns, brochures, and print advertising from brief creation to final approvals.
• Develop and manage detailed project timelines, keeping all stakeholders informed and aligned.
• Act as the administrator for Workfront project management software and train new team members on its use.
• Collaborate with creative, production, revenue management, and database teams to ensure accurate and timely delivery of campaign assets.
• Oversee quality control, including proofreading and fact-checking for pricing, itineraries, offers, and other campaign content.
• Manage internal marketing team members (Marketing Specialist and Traffic Coordinator).
• Coordinate ad placements with external publications and handle all related administrative functions.
• Maintain sample archives and ensure brand consistency across all assets.
• Track, generate, and manage promotional QR codes with performance links.
• Continuously seek ways to improve campaign efficiency and reduce costs.

Experience & Qualifications:

• Bachelor's degree in Marketing, Business Administration, Journalism, or related field (or equivalent experience).
• 4+ years of experience in marketing, advertising, or print collateral project management.
• Demonstrated ability to manage multiple high-volume projects under tight deadlines.
• Excellent communication, organization, and follow-up skills.
• High attention to detail and quality control.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint); Workfront experience is a plus.
• Comfortable working in a fast-paced environment with shifting priorities.

Benefits

• Weekly Pay
• Holiday Pay
• After 30days: Health, Dental, Vision, GAP, Short Term Disability, Accident, Critical Illness and Life Insurance.
• Milestone Bonus of 40 hours for every 1200 hours.

Ascendo is a certified minority owned staffing firm, and we welcome and celebrate diversity.

Ascendo is an Equal Opportunity Employer and does not discriminate on the basis of race, color, religion, sex (including pregnancy and gender identity), national origin, political affiliation, sexual orientation, marital status, disability, genetic information, age, parental status, military service or any other characteristic protected by federal, state or local law.

We are seeking a Product Marketing Manager (Marketing Manager) to join our datacenterHawk team in Dallas, TX. datacenterHawk empowers people to make better data center real estate decisions by providing the most accurate and useful data center real estate information to the market.

In this role, you'll directly manage how our datacenterHawk products are marketed to the public. Reporting to the Sales Director, you will be responsible for planning and executing multifaceted marketing campaigns to drive conversion and increase client retention. We’re looking for a marketing professional who’s equal parts creative, analytical, and innovative. If you’re a dynamic and self-motivated professional who likes using your creativity to help create a strong marketing message that increases sales, we’d love to have you as part of our team.

Primary duties and responsibilities

• Develop, execute and optimize marketing campaigns to drive growth, including: email marketing, direct mail, interactive/web marketing, sales webinars, telemarketing and advertising efforts (SEO, SEM, and social)
• Collaborate with internal teams including marketing, sales, events operations, editorial data services and web development
• Use reporting analytics tools to review, analyze, and optimize user experiences
• Collaborate on content generation to meet inbound organic traffic goals
• Contribute to the development of lead nurturing campaigns, including developing initial strategy, managing email and landing page creation, and sales communication
• Analyze ROI on marketing tactics and refine promotional plans on a continuous basis
• Track revenue and expenses to ensure budgetary goals are met

Additional responsibilities

• Additional duties as assigned

Critical competencies

• Business Acumen - Demonstrate an understanding of the business strategy and how it impacts their own area, balances short & long-term goals, knows the competition and the industry, and demonstrates leveled understanding of business data and financial reporting
• Ownership & Execution - Demonstrates a sense of ownership to drive issues to closure, maximizes the use of existing processes while continuously pursuing ways to improve efficiencies, sets aggressive goals, monitors progress, and delivers results, seizes more opportunities than others
• Enthusiasm & Passion - Communicates a compelling and inspired vision of core purpose, focused on the future (not the past), inspires others to take the journey, sparks passion and creativity among those around them

The individual

• Highly organized with ability to multi task in a fast-paced environment
• Detail-oriented, strong problem solving and analytical skills
• Ability to work collaboratively with other internal stakeholders and high-powered clients
• Strong presentation, writing, and communication skills
• Proficient in Outlook, Excel, Word, and PowerPoint
• Experience in B2B and/or product marketing preferred

Qualifications

• Bachelor’s Degree
• 1-3 years of experience in a marketing manager or similar role
• 3-5 years marketing experience
• Ability to work in our Dallas, TX office

SUMMARY

We are seeking a dynamic Marketing Product Manager to oversee a portfolio of products and ensure strategic alignment with company objectives. Reporting to the Marketing Director, this role is responsible for product launches, market planning, brand messaging, and sales strategy development. The Product Manager will play a key role in developing marketing campaigns, collaborating with key opinion leaders (KOLs), managing advisory boards, and supporting the salesforce through training and analytical insights. This position requires close collaboration with internal and external stakeholders to drive product performance and market success.

RESPONSIBILITIES

• Develop and execute healthcare professional marketing strategies.
• Lead new product planning and launch initiatives.
• Conduct market analysis to support strategic decision-making and actionable recommendations.
• Design and implement promotional and non-promotional marketing materials.
• Act as the primary liaison for marketing agencies.
• Plan and manage industry conferences and events.
• Cultivate and maintain relationships with key opinion leaders (KOLs).
• Organize and execute speaker programs and advisory boards.
• Oversee salesforce training to ensure effective product positioning.
• Collaborate cross-functionally with sales, market access, medical affairs, regulatory, and commercial operations teams.
• Conduct competitive intelligence gathering and customer insight analysis to refine marketing strategies.

QUALIFICATIONS

• Strong expertise in product marketing within pharma or medical devices.
• Deep understanding of market dynamics, data analytics, and competitive intelligence.
• Demonstrated success in strategic and operational marketing initiatives.
• Excellent problem-solving skills and project management experience.
• Ability to manage timelines, prioritize tasks, and meet deadlines.
• Effective collaborator with outstanding interpersonal and stakeholder engagement skills.
• Strong capabilities in developing presentations, data analysis, and storytelling.
• Advanced negotiation and influencing skills.
• Exceptional written and verbal communication abilities.
• Entrepreneurial mindset with a proactive approach to challenges.
• High proficiency in Excel and PowerPoint preferred.
• Bachelor’s degree required (MBA or advanced degree preferred).
• 5+ years of marketing experience with at least 2 years in wound care, therapeutic skincare, medical devices, surgical products, or pharmaceuticals.
• In-depth knowledge of FDA regulations and PhRMA guidelines.
• Proven experience in product launches.