57 Programmatic Advertising jobs in the United States

At Allstate, great things happen when our people work together to protect families and their belongings from life’s uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers’ evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. 

Job Description

Responsibilities

• Lead the tracking, measurement, and analysis of performance across multiple programmatic advertising campaigns.

• Identify campaign performance and delivery issues; collaborate with internal stakeholders to develop and implement timely, data-driven solutions.

• Design, build, and maintain advanced dashboards and reporting frameworks to monitor key KPIs such as budget spend, CPC, CPM, win rate, and others.

• Conduct comprehensive analysis across multiple data sources to develop and implement optimization strategies (e.g., adjusting bidding and ranking factors).

• Drive A/B testing initiatives and apply statistical methodologies to assess campaign impact and inform future strategies.

• Communicate insights and strategic recommendations clearly and persuasively to account management/adOps or product teams

Required Qualifications:

• Bachelor’s degree

• Minimum 2 years of hands-on experience of managing and optimizing programmatic advertising campaigns

• Proficiency in SQL/Python for querying and analyzing large datasets

• Experience of building dashboards with business intelligence tools such as Tableau, Looker Studio, Quicksight

• Strong problem-solving skills with a data-driven decision-marking approach

• Strong communication skills, with the ability to explain technical concepts and data insights to stakeholders with varying levels of expertise

Preferred Qualifications:

• Experience in GCP or AWS services for data processing and reporting such as BigQuery

• Proficiency in building automated data pipelines for analysis and reporting with Python

Experience

• 3 or more years of experience (Preferred)

Supervisory Responsibilities

• This job does not have supervisory duties.

At Arity, great things happen when our people work together.

That’s why when you join our team, we make sure it isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good.  

You’ll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we’ve proven that Allstate empowers everyone to lead, drive change and give back where they work and live.

Good Hands. Greater Together.

#LI-PG1

Skills

Compensation

The candidate(s) offered this position will be required to submit to a background investigation.

Joining our team isn’t just a job — it’s an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger – a winning team making a meaningful impact.

Allstate generally does not sponsor individuals for employment-based visas for this position.

Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.

For jobs in San Francisco, please click “here ” for information regarding the San Francisco Fair Chance Ordinance.
For jobs in Los Angeles, please click “here ” for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.

To view the “EEO is the Law” poster click “here ”. This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance Programs

To view the FMLA poster, click “here ”. This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.

It is the Company’s policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee’s ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

At Allstate, great things happen when our people work together to protect families and their belongings from life's uncertainties. And for more than 90 years our innovative drive has kept us a step ahead of our customers' evolving needs. From advocating for seat belts, air bags and graduated driving laws, to being an industry leader in pricing sophistication, telematics, and, more recently, device and identity protection. Job DescriptionArity is a part of the Allstate Corporation, which means we have the same innovative drive that keeps us a step ahead of our customers' evolving needs. We collect and analyze enormous amounts of data in order to provide cutting-edge solutions to companies invested in transportation. The Advertising Analytics TeamAdvertising data analytics team empowers the intelligence and efficiency of Arity Marketing Platform, which enables marketers to find their best customers wherever they are in their journey. Our goal is to empower marketers to reach prospects and display relevant messaging based on how, when, and where they drive. The team is responsible for optimizing the in-house marketing platform for advertisers and publishers, as well as our revenue, throughout all funnels. To achieve this, not only do we need to look for inefficiencies on the platform including individual campaigns, but also how to grow and scale the platform to gain more revenue. This means we need to find a cost-effective way to rapidly deploy, test and iterate algorithms on our platform. This team is also fully integrated within a cross-functional scrum structure including product owners, software engineers, account management/adOps team, and other talents to collaborate with to achieve the same business goals.An Arity Business Analytics Consultant (BAC) Sr Consultant position for ad operations, you are responsible for monitoring and optimizing our digital advertising campaigns on Arity marketing platform. You will closely work with the account management/AdOps team to understand the campaign goals and dig into the data to look for insights to make recommendation to optimize the campaign. You will design A/B testing to measure the effectiveness of the optimization. You also need to work with data scientists to provide operational insights for building automated solutions using machine learning and AI algorithms so that you can leverage them in running the campaign wherever necessary.ResponsibilitiesLead the tracking, measurement, and analysis of performance across multiple programmatic advertising campaigns.Identify campaign performance and delivery issues; collaborate with internal stakeholders to develop and implement timely, data-driven solutions.Design, build, and maintain advanced dashboards and reporting frameworks to monitor key KPIs such as budget spend, CPC, CPM, win rate, and nduct comprehensive analysis across multiple data sources to develop and implement optimization strategies (e.g., adjusting bidding and ranking factors).Drive A/B testing initiatives and apply statistical methodologies to assess campaign impact and inform future municate insights and strategic recommendations clearly and persuasively to account management/adOps or product teamsRequired Qualifications:Bachelor's degreeMinimum 2 years of hands-on experience of managing and optimizing programmatic advertising campaignsProficiency in SQL/Python for querying and analyzing large datasetsExperience of building dashboards with business intelligence tools such as Tableau, Looker Studio, QuicksightStrong problem-solving skills with a data-driven decision-marking approachStrong communication skills, with the ability to explain technical concepts and data insights to stakeholders with varying levels of expertisePreferred Qualifications:Experience in GCP or AWS services for data processing and reporting such as BigQueryProficiency in building automated data pipelines for analysis and reporting with PythonExperience* 3 or more years of experience (Preferred)Supervisory Responsibilities* This job does not have supervisory duties.At Arity, great things happen when our people work together.That's why when you join our team, we make sure it isn't just a job -- it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. And one where you can impact the future for the greater good. You'll do all this in a flexible environment that embraces connection and belonging. And with the recognition of several inclusivity and diversity awards, we've proven that Allstate empowers everyone to lead, drive change and give back where they work and live.Good Hands. Greater Together.#LI-PG1SkillsAdvertising, Business Analytics, Data Analytics, Digital Advertising, Management ReportingCompensationCompensation offered for this role is $70,500.00 - 124,125.00 annually and is based on experience and qualifications.The candidate(s) offered this position will be required to submit to a background investigation.Joining our team isn't just a job -- it's an opportunity. One that takes your skills and pushes them to the next level. One that encourages you to challenge the status quo. One where you can shape the future of protection while supporting causes that mean the most to you. Joining our team means being part of something bigger - a winning team making a meaningful impact.Allstate generally does not sponsor individuals for employment-based visas for this position.Effective July 1, 2014, under Indiana House Enrolled Act (HEA) 1242, it is against public policy of the State of Indiana and a discriminatory practice for an employer to discriminate against a prospective employee on the basis of status as a veteran by refusing to employ an applicant on the basis that they are a veteran of the armed forces of the United States, a member of the Indiana National Guard or a member of a reserve component.For jobs in San Francisco, please click "here" for information regarding the San Francisco Fair Chance Ordinance.For jobs in Los Angeles, please click "here" for information regarding the Los Angeles Fair Chance Initiative for Hiring Ordinance.To view the "EEO is the Law" poster click "here". This poster provides information concerning the laws and procedures for filing complaints of violations of the laws with the Office of Federal Contract Compliance ProgramsTo view the FMLA poster, click "here". This poster summarizing the major provisions of the Family and Medical Leave Act (FMLA) and telling employees how to file a complaint.It is the Company's policy to employ the best qualified individuals available for all jobs. Therefore, any discriminatory action taken on account of an employee's ancestry, age, color, disability, genetic information, gender, gender identity, gender expression, sexual and reproductive health decision, marital status, medical condition, military or veteran status, national origin, race (include traits historically associated with race, including, but not limited to, hair texture and protective hairstyles), religion (including religious dress), sex, or sexual orientation that adversely affects an employee's terms or conditions of employment is prohibited. This policy applies to all aspects of the employment relationship, including, but not limited to, hiring, training, salary administration, promotion, job assignment, benefits, discipline, and separation of employment.

• Proactively identify opportunities to improve campaign performance, extract actionable insights, and consistently exceed client expectations.
• Execute campaign buys across various digital platforms, including hands-on management and real-time optimization to achieve or surpass client goals. Platforms include but are not limited to Meta Family of Apps, Google Marketing Platform, Amazon Advertising, Twitter, Snapchat, Pinterest, LinkedIn, TikTok, The Trade Desk, etc.
• Develop and execute media plans, including platform selection, target audience definition, and creative strategy, to achieve campaign goals.
• Diligently monitor campaign performance, manage budgets and pacing, troubleshoot issues, derive performance insights, and provide proactive updates and recommendations to management.
• Develop compelling narratives with data, extracting key trends, insights, opportunities, and obstacles. Create and present client-facing reports, including pacing, campaign builds, ad-hoc analyses, and high-impact optimizations.
• Collaborate effectively with cross-functional teams, including Client Services, Strategy, and Creative, to ensure seamless campaign execution.
• Cultivate and maintain strong relationships with platform partners (e.g., Meta, Twitter, Snapchat, Google).
• Oversee trafficking processes for Media Analysts, resolve issues, and guide the training and development of new and existing team members.
• Foresee potential challenges, escalate appropriately and recommend solutions. Proactively identify and address execution roadblocks, and implement QA processes to ensure accuracy in budget management, pacing, brand safety, and adherence to legal, finance, and tracking requirements.
• Proactively contribute to and lead internal discussions on campaign strategy, performance analysis, and optimization recommendations.
• Prioritize daily tasks, meet deadlines, seek clarification, and continuously improve workflows.

• 1+ year of experience as a Media Buyer in an agency setting, or equivalent experience
• Advanced Excel skills (pivot tables, V-Lookups, macros).
• Proficiency in one or more platforms:
• Social: Facebook/Instagram, Twitter, Snapchat, Pinterest, LinkedIn, TikTok
• Programmatic Display/Video (DV360, The Trade Desk, AppNexus, etc.)
• Publisher/Partner Direct
• Digital Audio (Spotify, Pandora, etc.)
• Experience with analytics, attribution, and measurement systems (Google Analytics, MOAT/IAS/Double Verify, Nielsen/Millward Brown/Oracle Measurement).
• Experience with attribution partners (MTA: VIQ, Neustar; Foot Traffic: Placed, 9th Decimal, PlaceIQ; Call Attribution: Dialogtech).
• Ability to apply diverse communication styles and tools (Slack, email, decks, etc.) effectively. Demonstrate active listening, recognizing that communication is a two-way process.
• Reliably mistake-free hands-on-keyboard management and optimization of multiple ads platforms.
• Understand day-to-day priorities ensuring all deliverables are met on time, asking for clarification, and consistently looking for ways to improve the work.
• You seek out challenges that push you beyond your comfort zone and enable you to learn and grow.
• Foster curiosity amongst your peers/team, sharing different ways of thinking and be part of the solution to finding ways forward.

• Exact compensation may vary based on skills, experience, and location.
• Employer-sponsored 401k with match
• Medical, Dental, and vision coverage
• Unlimited PTO
• Caregiver (Parental) Leave
• Health and Wellness benefits

We're not actively hiring for this position right now, but we welcome your application and will consider you for future openings.

• Plan and execute digital advertising campaigns and testing strategies for direct response and persuasion goals
• Test, optimize, and accelerate advertising approaches based on campaign results
• Create reports and provide real-time feedback on campaigns to Aisle 518 leadership and clients
• Load content, creative, and targeting into ad platforms like Facebook, Adwords, Twitter, and more
• Make recommendations and optimize campaigns for pacing up, expanding, or scaling back
• Evaluate and implement the use of new technologies and channels for direct response campaigns
• Write and edit ad copy and landing pages, partnering with designers and developers
• Other duties as needed

• 1-3 years of professional experience running digital marketing campaigns with a focus on Facebook, Google Ads, Google Marketing Platform and/or Twitter advertising
• Experience working with Facebook Ads and Business Manager
• Experience working on a political campaign, at a political organization, or within a firm that works with one of those two
• Experience talking campaign or organizational leaders through the results of direct response marketing campaigns
• Experience using constituent relationship management software such as Blue State Digital, NGP, ActionKit, Salesforce or other platforms
• Experience in report template design, data visualization, and presentation design a plus
• Impeccable attention to detail and metric-driven analytical thinking

• Salary: $62,000 to $75,000 per year (depending on experience)
• 100 percent employer-paid health, dental and vision plans
• 401K with up to 5% matching
• Monthly cell phone and public transportation allowance
• Supplemental mental health care coverage
• Monthly student loan reimbursement allowance
• Minimum of 15 flexible, paid time off days each year (not including holidays)
• Open leave policy for illness or childcare needs
• Minimum of 12 weeks paid parental leave

Aisle 518 Strategies is dedicated to building a diverse and inclusive organization, women, people of color, and LGBTQ individuals are encouraged to apply.

Aisle 518 Strategies is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: Aisle 518 is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Aisle are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, national, social or ethnic origin, sex (including pregnancy), age, physical, mental or sensory disability, HIV Status, sexual orientation, gender identity and/or expression, marital, civil union or domestic partnership status, past or present military service, family medical history or genetic information, family or parental status, or any other status protected by the laws or regulations in the locations where we operate. Aisle 518 will not tolerate discrimination or harassment based on any of these characteristics.

ARE YOU READY TO DO THE BEST WORK OF YOUR LIFE?

We seek those committed to big, bold, meaningful progress. Progress that matters. Progress that acknowledges every person and every voice. Join us.

RALLY is an advocacy agency with a proven track record of driving progress around complex political and social issues. Organizations such as Climate United, the Hewlett Foundation, the National Network of Abortion Funds, the NRDC, and the Robert Wood Johnson Foundation are among the more than 500 clients that have chosen RALLY to be their partner in this work.

As an agency, we strive to be co-pilots with our clients. We seek those committed to big, meaningful progress. Progress that matters. Progress that acknowledges every person and every voice.

RALLY is strengthened by our team's diversity, including race and ethnicity, age, national origin, religion, sexual orientation, and gender identity and expression. RALLY is an equal opportunity employer, and all applicants will be considered. We strongly encourage folks from all backgrounds to apply.

HOW WE WORK

RALLY is proud to work on a wide range of critical social issues, including education, environmental protection, equity, financial inequality, gun violence, healthcare, immigration, LGBTQIA+ rights, women's rights, and more. We work with leading foundations, advocacy organizations, philanthropists, and commercial entities who strive to shape public policy, discourse, and opinion. They engage us to:

• Identify unique strategies to advance critical issues
• Design and execute impactful communications campaigns with powerful messaging
• Develop and execute sophisticated digital campaigns
• Design compelling brand identities, graphics, and storytelling content

• Lead digital advertising strategy across a range of clients and issue areas, bringing insight and innovation to every campaign
• Manage end-to-end campaign execution, including launch coordination, installing pixels and tracking tags, daily optimization, budget oversight, and performance tracking for awareness, engagement, marketing, and persuasion campaigns
• Develop comprehensive media plans, offering expert guidance on ad placements, targeting tactics, and platform recommendations
• Advise internal creative teams on best practices for asset development by platform, and coordinate the delivery of ad creative
• Upload and QA ad creative, ensuring flawless functionality and compliance with platform specifications
• Maintain and improve QA protocols for all ad placements and creative versions
• Set up cross-platform performance tracking dashboards in Looker Studio (using Supermetrics), enabling clear visibility into campaign outcomes
• Analyze and report on campaign performance, offering strategic insights and recommendations to improve effectiveness
• Troubleshoot technical issues, including pixel tracking issues, delivery discrepancies, and underperformance, across platforms and vendors
• Collaborate with ad tech and placement partners, managing vendor relationships and ensuring smooth implementation
• Project manage content sponsorships, direct buys, and complex or emerging ad types
• Partner with account teams and the finance department to track and reconcile ad spend, and address invoicing questions or adjustments
• Support client engagement, providing updates on campaign performance, timelines, budgets, and deliverables in meetings, calls, and emails
• Mentor and guide junior staff, reviewing work and supporting professional growth
• Identify opportunities to improve workflows and tools that increase the efficiency and impact of RALLY's advertising operations
• Stay ahead of industry trends, sharing knowledge and applying relevant insights to strengthen our digital advertising services
• Contribute to new business efforts, helping to shape proposals and participate in pitch meetings

• 5-7 years of hands-on experience running paid campaigns across social platforms such as Facebook, YouTube, and Instagram-focused on awareness, engagement, marketing, and persuasion goals
• Strong grasp of advertising fundamentals, including campaign strategy, audience targeting, A/B testing, and optimizing for return on ad spend (ROAS)
• Proficiency with campaign planning tools such as Google Keyword Planner, Google Trends, and platforms like Resonate or GWI
• Expertise in data analysis and reporting, including experience using Supermetrics, Google Looker Studio, and Google Analytics to create clear, actionable campaign reports
• Exceptional analytical and writing skills, with the ability to interpret results, present findings clearly, and recommend next steps
• Excellent verbal communication and interpersonal skills, with a collaborative, client-focused approach
• Strong organizational and time-management skills, with the ability to manage multiple projects and meet tight deadlines
• Creative problem-solving mindset, with the ability to assess challenges, evaluate solutions, and make sound decisions with a proactive, solutions-oriented approach to work
• Client-facing experience and comfort presenting work and recommendations in meetings, calls, and reports
• Demonstrated ability to lead and collaborate, including mentoring junior staff and stepping into leadership when needed
• Curious, emotionally intelligent, and grounded in humor, with the ability to stay flexible and adaptable in a fast-paced environment

• Flexible time off policy
• Two months of work-from-anywhere time in July and December
• Twelve Federal holidays, including Juneteenth and Indigenous Peoples' Day
• One week of paid time off between Christmas and New Year's Day
• A one-month paid sabbatical after seven years of employment
• 401(k) plan
• Generous health, dental, and vision benefits
• Transportation and Technology stipends