18 Promotional Campaigns jobs in Wisconsin

Our client is seeking an innovative and results-driven Director of Digital Marketing Strategy to lead their marketing efforts in **Milwaukee, Wisconsin, US**. This senior-level position is responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. The ideal candidate will possess a deep understanding of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and performance analytics. You will be tasked with overseeing the planning, implementation, and optimization of all digital marketing campaigns across various channels. This role requires strong leadership qualities, excellent analytical skills, and the ability to translate business objectives into actionable marketing plans. You will manage a team of marketing professionals, fostering a collaborative and high-performance culture. Key responsibilities include setting marketing goals, defining target audiences, allocating budgets, and measuring the effectiveness of campaigns against key performance indicators (KPIs). The successful candidate will stay at the forefront of digital marketing trends and technologies, continually seeking opportunities to innovate and improve campaign performance. This hybrid role requires a commitment to collaborative work in the office with flexibility for remote work, ensuring effective team synergy and individual productivity. A proven track record of success in developing and executing successful digital marketing strategies for B2C or B2B companies is essential.

Key Responsibilities:

• Develop and implement overarching digital marketing strategies to achieve business objectives.
• Oversee all digital marketing channels, including SEO, SEM, social media, email marketing, and content marketing.
• Manage the digital marketing budget, ensuring efficient allocation of resources and maximizing ROI.
• Lead and mentor a team of digital marketing specialists.
• Analyze campaign performance data and provide actionable insights for optimization.
• Conduct market research and competitive analysis to identify new opportunities.
• Collaborate with cross-functional teams (e.g., sales, product, creative) to ensure integrated marketing efforts.
• Stay current with emerging digital marketing trends, tools, and best practices.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• Minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a leadership role.
• Proven experience in developing and executing successful digital marketing strategies with measurable results.
• Expertise across various digital marketing disciplines (SEO, SEM, Social Media, Content, Email).
• Strong analytical skills with proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Excellent leadership, communication, and project management skills.
• Experience managing marketing budgets and optimizing for ROI.

Our client is seeking a dynamic and results-oriented E-commerce Marketing Manager to lead their digital strategy from anywhere in the world, with key collaboration expected with teams based in Madison, Wisconsin . This role is crucial for driving online sales growth, enhancing customer engagement, and optimizing the overall e-commerce experience. You will be responsible for developing and executing comprehensive digital marketing campaigns across various channels, including SEO, SEM, social media, email marketing, and affiliate marketing. The ideal candidate will possess a deep understanding of e-commerce platforms, digital analytics, and consumer behavior, with a proven ability to translate data into actionable strategies.

Key Responsibilities:

• Develop and implement a data-driven e-commerce marketing strategy to achieve sales targets and key performance indicators (KPIs).
• Manage and optimize paid search (SEM) campaigns, including Google Ads and Bing Ads, to drive qualified traffic and conversions.
• Oversee search engine optimization (SEO) initiatives to improve organic search rankings and visibility.
• Develop and execute social media marketing strategies to increase brand awareness, engagement, and drive traffic to the e-commerce site.
• Plan and manage email marketing campaigns, including list segmentation, content creation, and automation.
• Identify and manage affiliate marketing partnerships to expand reach and drive sales.
• Analyze website traffic, user behavior, and sales data using tools like Google Analytics to identify trends and opportunities for improvement.
• Conduct A/B testing on website elements, marketing campaigns, and promotional offers to optimize conversion rates.
• Manage the e-commerce content calendar, ensuring timely and relevant content updates.
• Collaborate with product, design, and development teams to ensure a seamless and compelling customer journey.
• Stay up-to-date with the latest e-commerce trends, digital marketing technologies, and competitor activities.
• Manage the e-commerce marketing budget effectively, ensuring optimal ROI.
• Prepare regular reports on marketing performance, insights, and recommendations for senior management.

Qualifications:
A Bachelor's degree in Marketing, Business Administration, Digital Media, or a related field is required. A Master's degree is a plus. A minimum of 7 years of progressive experience in e-commerce marketing, with a strong focus on digital strategy and online sales growth, is essential. Proven experience managing successful SEM, SEO, social media, and email marketing campaigns. Proficiency with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and analytics tools (e.g., Google Analytics, Adobe Analytics). Strong analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights. Excellent written and verbal communication skills. Experience with marketing automation tools and CRM systems is a plus. This is a fully remote role, offering maximum flexibility, with opportunities for virtual collaboration with our Madison, Wisconsin based teams.

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
#LI-TN1
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
#LI-TN1
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
#LI-TN1
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
#LI-TN1
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations

Would you like to join an international team working to improve the future of healthcare? Do you want to enhance the lives of millions of people? Grifols is a global healthcare company that since 1909 has been working to improve the health and well-being of people around the world. We are leaders in plasma-derived medicines and transfusion medicine and develop, produce and market innovative medicines, solutions and services in more than 110 countries and regions.
The Associate Director, Value Access Marketing & Reimbursement is responsible for developing and executing value messaging, pull-through tactics, and reimbursement strategies that support optimal patient and provider access across the Grifols Biopharma portfolio. This role supports the field, brand, HEOR, and Value Access teams to shape & execute key initiatives aligned with customer needs.
Primary Responsibilities
· Manage the execution of customer-facing and multichannel marketing promotional assets (message platforms, educational programs, conference materials, promotional campaigns, training materials, etc.) to support the overall biopharma and brand with value access customers
· Partner with stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the competitive access environment Contribute to annual brand planning, forecasting, and budgeting process for market access customer segment
· Support reimbursement, coding, and coverage-related responsibilities for Medicare Part B, Centers for Medicare and Medicaid (CMS) Healthcare Common Procedure Coding System (HCPCS), and American Medical Association (AMA) Current Procedural Terminology (CPT)
· Support with brand teams to expand key initiatives and strategies to the managed markets customer base, which consists of payers, GPOs, integrated health systems, specialty pharmacies, physician groups and channel partners
· Develop and deploy value access propositions, reimbursement tools, and pull-through strategies
· Liaise with field teams and account leads to support execution in priority segments
· Partner with HEOR and clinical teams to integrate evidence into messaging
· Lead competitive access positioning analysis to inform strategy and messaging
· Support communication and training initiatives across internal stakeholders
Additional Responsibilities
- Knowledge and understanding of market access customers and the complex dynamics affecting the industry trends
- Understanding of US payer market dynamics and how managed care organizations make decisions across commercial and public channels
- Knowledge across multiple market access channels including payer, PBM, IDN, distribution, specialty pharmacy, GPOs
- Working knowledge of legal, financial, government, manufacturing, regulatory and commercial practices within the biopharmaceutical industry
- Excellent communication (written, verbal and presentation), interpersonal influencing and prioritization skills required with proven ability to influence across matrixed organizations including influencing without authority
Education
- Bachelors Degree
Experience
- Bachelor's Degree, 8+ or more years' experience in biopharmaceuticals or a combination of experience in related areas such as healthcare sales, market access, provider marketing, or patient access
Equivalency
- Directly related experience or a combination of directly related education and experience and/or competencies may be considered in place of the stated requirements.
The estimated pay scale for the role based in Research Triangle Park or remote is $165,000 to $215,000 per year. Additionally, the position is eligible to participate in the company bonus pool. We offer a wide variety of benefits including, but not limited to: Medical, Dental, Vision, PTO, up to 5% 401(K) match and tuition reimbursement. Final compensation packages will ultimately depend on education, experience, skillset, knowledge, where the role is performed, internal equity and market data. We are committed to offering our employees opportunities for professional growth and career progression. Grifols is a global healthcare organization with employees in 30 countries focused on patient health and providing impactful results. Since our humble beginnings in 1909, Grifols has been a family company that prides itself on its family-like culture. Our company has more than tripled over the last 10 years, and you can grow with us!
The Associate Director/Director Market Access and Reimbursement Strategy position is eligible to be hybrid or remote. Candidates residing within 40 miles of our corporate office in RTP, NC will be required to work on-site in a hybrid capacity, in accordance with company policies.
Up to 20 percent travel
#LI-TN1
Third Party Agency and Recruiter Notice:
Agencies that present a candidate to Grifols must have an active, nonexpired, Grifols Agency Master Services Agreement with the Grifols Talent Acquisition Department. Additionally, agencies may only submit candidates to positions that they have been engaged to work on by a Grifols Recruiter. All resumes must be sent to a Grifols Recruiter under these terms or they will be considered a Grifols candidate.
**Grifols provides equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. We will consider for employment all qualified applicants in a manner consistent with the requirements of all applicable laws.**
Learn more about Grifols ( ID:**
**Type:** Regular Full-Time
**Job Category:** Sales/Sales Operations

Our client is seeking a seasoned Senior E-commerce Marketing Manager to lead our comprehensive online retail and social media strategy from a remote-first perspective. This role is integral to driving online sales, enhancing brand visibility, and fostering customer engagement across all digital channels. You will be responsible for developing and executing innovative marketing campaigns that integrate e-commerce platforms, social media engagement, content marketing, and paid advertising. The ideal candidate will possess a deep understanding of e-commerce best practices, conversion rate optimization (CRO), search engine optimization (SEO), social media trends, and digital analytics. You will manage the entire customer journey, from initial discovery and consideration to purchase and post-purchase engagement. Responsibilities include defining target audiences, crafting compelling marketing messages, managing marketing budgets, and analyzing campaign performance to drive continuous improvement. You will collaborate closely with cross-functional teams, including product development, sales, and customer service, to ensure a cohesive brand experience. This position requires a creative thinker with a data-driven approach, a strong understanding of emerging digital marketing technologies, and the ability to translate complex data into actionable insights. Excellent written and verbal communication skills are essential for developing engaging content and presenting strategy to stakeholders. You will leverage social media platforms to build community, manage online reputation, and drive traffic to our e-commerce site. A proven ability to manage multiple projects, prioritize effectively, and deliver results in a fast-paced, remote environment is critical. This is an exciting opportunity to shape the digital presence of our brand and significantly impact our online revenue growth. Your strategic vision and execution excellence will be key to our continued success in the digital marketplace.

Our client is seeking a visionary and results-driven Head of Digital Marketing & E-commerce Strategy to lead our online presence and sales initiatives from Madison, Wisconsin, US . This senior leadership role requires a strategic thinker with a deep understanding of the e-commerce landscape and a proven ability to drive growth through innovative digital marketing campaigns. You will be responsible for developing and executing a comprehensive digital strategy that encompasses SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising across all relevant platforms. The ideal candidate will have a strong analytical mindset, with the ability to interpret data, identify trends, and make data-driven decisions to optimize campaign performance and ROI. You will oversee the entire e-commerce customer journey, from acquisition to retention, ensuring a seamless and engaging online shopping experience. This includes managing website performance, conversion rate optimization, and the implementation of new e-commerce features and functionalities. You will also be responsible for managing the digital marketing budget, allocating resources effectively to achieve key performance indicators. Building and leading a high-performing digital marketing team will be a core aspect of this role, fostering a collaborative and results-oriented environment. Staying ahead of industry trends and emerging technologies in digital marketing and e-commerce will be crucial for maintaining our competitive edge. You will work closely with product development, sales, and customer service teams to ensure a cohesive brand message and customer experience. The development and execution of innovative social media strategies to enhance brand visibility and community engagement are also key responsibilities. This position requires exceptional leadership, communication, and project management skills, with the ability to influence stakeholders at all levels of the organization. Your expertise in leveraging data analytics tools to provide actionable insights will be essential. The role will involve continuous A/B testing and experimentation to drive incremental improvements across all digital channels. Strategic partnerships with influencers and other brands to expand reach and impact will also be explored.

Key Responsibilities:

• Develop and implement a comprehensive digital marketing and e-commerce strategy.
• Oversee all aspects of online advertising, including SEM, social media ads, and display advertising.
• Drive organic growth through SEO and content marketing initiatives.
• Manage and optimize the e-commerce platform for user experience and conversion rates.
• Develop and execute effective email marketing and customer retention programs.
• Analyze marketing campaign performance and provide regular reports on KPIs and ROI.
• Lead and mentor a team of digital marketing professionals.
• Manage the digital marketing budget and ensure efficient allocation of resources.
• Stay abreast of the latest trends and best practices in digital marketing and e-commerce.
• Collaborate with cross-functional teams to ensure brand consistency and customer satisfaction.