264 Public Relations jobs in California

Description
Hybrid Work Model
Job Summary
Reporting to the Director of Public Relations, the Public Relations Mgr. will play an essential role in the continued growth of the Sonic the Hedgehog brand and SEGA's broader transmedia efforts globally across various businesses, including games, consumer products, animation, and beyond.

The Public Relations Mgr. will support the Public Relations and Marketing team on PR/Communications planning, tactics, content creation, asset development, agency oversight, digital channels management, and community interaction for assigned business areas designated by the team leader. In this position, you will play a critical role in crafting and telling the story of the Sonic the Hedgehog brand to players, media, and content creators. The ideal candidate has a minimum of six to eight years of experience in public relations or communications within the gaming, entertainment, mobile, or consumer product industry and is passionate about games and their players.

Duties And Responsibilities

• Collaborate with brand marketing, public relations, community, social, and development teams in the Americas, EMEA, and Japan to develop and execute the overarching communication strategy and campaign narrative for the Sonic the Hedgehog brand and SEGA's transmedia projects.
• Arrange live or virtual communications events such as hands-on presentations and media tours.
• Serve as a point of contact for all endemic and non-endemic media contacts throughout NA.
• Build and execute first-look, hands-on, preview, and review strategies to achieve maximum press coverage.
• Work with U.S. PR agencies in day-to-day operations to execute breakthrough promotions.
• Oversee PR assets, including scheduling, creation, approval, and publishing, to achieve pre-set PR beats.
• Outline, write, and secure approval of press releases, media advisories, newsletters, and other messaging.
• Analyze and report earned media campaign results, focusing on quantifiable metrics, utilizing PR analytics tools such as LevelUp.
• Performs other duties as assigned.

• Working in-office is an essential function of this position. This requirement of face-to-face interaction is in place to ensure effective supervision, collaboration, and teamwork. In-office attendance is required for the following reasons:

• For effective supervision of employees and our work product, which includes ensuring all employees have necessary oversight of their work and access to supervisory assistance, which includes meetings to review work product, deadlines, and status.

• To foster communication and collaboration among team members, which includes the following: allowing for spontaneous brainstorming sessions and exchanges of ideas, quick access to team members to enable collaborative problem-solving, and stronger cohesion among co-workers and within teams.
• To enhance the sharing of information necessary to effective job performance and product creation.
• To enhance understanding of our stakeholders' work and business needs, facilitate a more seamless and organic workflow, and ultimately increase efficiency and successful outcomes.

Qualifications
Qualifications and Skills:

• 6-8 years of experience in a public relations role. Gaming industry experience preferred.
• Excellent project management and PR planning skills.
• Knowledge of the media landscape and competitive products within the gaming industry.
• Strong verbal, written, and reporting skills.
• Proficient with Photoshop, Excel, PowerPoint, SharePoint, and PR measurement tools preferred.
• Open to flexible hours while working with overseas teams.
• Positive and professional attitude.
• A passionate gamer with deep knowledge of SEGA's IPs.
• Experience working with a Japanese game publisher is a plus

• Develop and implement strategic public relations plans aligned with business objectives.
• Build and maintain strong relationships with media outlets, journalists, bloggers, and influencers.
• Craft compelling press releases, media pitches, speeches, and other PR materials.
• Oversee media monitoring and analysis, tracking coverage and reporting on key metrics.
• Manage the company's reputation and guide crisis communication strategies effectively.
• Lead and mentor the PR team, providing guidance and professional development.
• Collaborate with marketing, social media, and other departments to ensure integrated communication campaigns.
• Organize press conferences, media events, and other promotional activities.
• Advise senior leadership on communication strategies and potential PR risks.
• Ensure all communications are consistent with brand guidelines and messaging.

• Bachelor's degree in Public Relations, Communications, Journalism, or a related field; Master's degree preferred.
• Minimum of 10 years of experience in public relations, with at least 3 years in a leadership role.
• Demonstrated success in developing and executing successful PR campaigns.
• Exceptional written and verbal communication skills, with a talent for storytelling.
• Strong understanding of media relations, social media trends, and digital PR.
• Proven ability to manage crisis communications and sensitive issues.
• Excellent organizational and project management skills.
• Experience managing budgets and external agencies.
• Strong leadership and team management capabilities.
• Ability to work effectively in a hybrid work environment, demonstrating strong self-management and collaboration skills.

• Develop and implement comprehensive public relations strategies.
• Manage all aspects of media relations, including pitching stories and building relationships with journalists.
• Write and edit press releases, media advisories, speeches, and other PR materials.
• Serve as a key point of contact for media inquiries.
• Oversee crisis communications planning and execution.
• Monitor media coverage and industry trends, providing regular reports.
• Collaborate with marketing and social media teams to ensure consistent messaging.
• Organize press conferences and media events.
• Identify and leverage opportunities for thought leadership and executive profiling.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 5-7 years of experience in public relations, preferably within the technology sector.
• Proven success in developing and executing PR campaigns that have resulted in significant media coverage.
• Excellent written and verbal communication skills, with strong storytelling abilities.
• Established relationships with tech media and influencers.
• Experience with media monitoring tools and PR databases.
• Ability to work effectively under pressure and manage multiple projects simultaneously.
• Strong strategic thinking and problem-solving skills.

• Develop and implement strategic PR plans to support company goals and product launches.
• Write and distribute compelling press releases, media alerts, and background materials.
• Cultivate and maintain strong relationships with key media contacts across various platforms.
• Proactively pitch stories and secure positive media coverage in target outlets.
• Manage media inquiries and serve as a spokesperson when required.
• Develop and execute crisis communication plans.
• Oversee social media engagement and online reputation management.
• Organize and manage press conferences, media events, and interviews.
• Monitor and analyze media coverage, providing regular reports on campaign effectiveness and sentiment.
• Collaborate with marketing, social media, and content teams to ensure consistent messaging.
• Stay abreast of industry trends, competitor activities, and emerging media opportunities.
• Manage external PR agencies and vendors as needed.
• Advise senior management on public relations matters.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 5-7 years of progressive experience in public relations, preferably within the entertainment or media industry.
• Proven track record of successful media relations and securing high-profile coverage.
• Exceptional writing, editing, and proofreading skills.
• Strong understanding of media landscape, including traditional and digital platforms.
• Experience with crisis communications and reputation management.
• Proficiency in social media platforms and PR monitoring tools.
• Excellent interpersonal and networking skills.
• Ability to work effectively in a fast-paced, deadline-driven environment.
• Strong project management and organizational abilities.
• Experience working in a hybrid or remote setting is beneficial.
• Must be able to commute to the Los Angeles office as required for meetings and events.

• Develop and implement comprehensive public relations strategies to meet client objectives.
• Manage media relations, cultivating and maintaining strong relationships with journalists, bloggers, and influencers.
• Write and edit press releases, media advisories, fact sheets, biographies, and other PR materials.
• Pitch stories and secure media coverage in relevant outlets.
• Monitor media coverage and industry trends, providing regular reports to clients and management.
• Develop crisis communication plans and act as a spokesperson when necessary.
• Manage social media content and engagement strategies to support PR initiatives.
• Plan and execute media events, press conferences, and other promotional activities.
• Collaborate with marketing and advertising teams to ensure consistent brand messaging.
• Identify new PR opportunities and propose innovative campaign ideas.
• Manage PR budgets and resources effectively.
• Stay current with best practices in public relations and digital communications.
• Build and maintain a strong network within the media and PR industry.
• Analyze campaign effectiveness and provide data-driven recommendations for improvement.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 5 years of experience in public relations or communications, preferably within an agency or fast-paced corporate environment.
• Proven success in developing and executing media relations strategies and securing positive media coverage.
• Excellent written and verbal communication skills, with strong storytelling and editing abilities.
• Proficiency in media monitoring and analysis tools.
• Experience with social media platforms and digital PR strategies.
• Strong understanding of the media landscape and current events.
• Ability to manage multiple projects simultaneously and meet tight deadlines.
• Excellent interpersonal skills and the ability to build rapport with diverse stakeholders.
• Crisis communication experience is highly desirable.
• Proficiency in AP style writing.

• Develop and execute comprehensive public relations strategies and campaigns.
• Manage media relations, including pitching stories, responding to media inquiries, and organizing press conferences.
• Write and edit press releases, media advisories, fact sheets, and other PR materials.
• Build and maintain strong relationships with key media contacts, influencers, and stakeholders.
• Monitor media coverage and analyze PR campaign effectiveness, providing regular reports.
• Develop crisis communication plans and manage responses to sensitive issues.
• Oversee social media presence and engagement to align with PR objectives.
• Collaborate with internal teams (marketing, sales, product) to ensure consistent messaging.
• Identify and leverage opportunities for positive media exposure and brand storytelling.
• Stay informed about industry trends and best practices in public relations and communications.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• 5+ years of experience in public relations or corporate communications.
• Proven track record of successful media relations and campaign management.
• Excellent writing, editing, and verbal communication skills.
• Strong understanding of media relations, press release writing, and media pitching.
• Experience with social media management and digital PR tactics.
• Ability to think strategically and execute effectively.
• Strong analytical skills for measuring PR impact.
• Experience in crisis communications is highly desirable.
• Proficiency in PR software and media monitoring tools.
• Ability to work collaboratively in a hybrid environment.

• Develop and execute comprehensive public relations strategies to enhance brand visibility and reputation.
• Write and edit press releases, media advisories, speeches, and other PR materials.
• Cultivate and maintain strong relationships with media contacts, journalists, and influencers.
• Secure positive media coverage across various platforms, including print, broadcast, and online.
• Manage social media channels and create engaging content to support PR initiatives.
• Monitor media coverage and industry trends, providing regular reports and insights.
• Assist in developing and implementing crisis communication plans.
• Organize and manage press events, conferences, and media briefings.
• Collaborate with marketing and other departments to ensure consistent brand messaging.
• Measure and report on the effectiveness of PR campaigns using relevant metrics.
• Identify opportunities for thought leadership and brand storytelling.
• Provide strategic counsel to clients or internal stakeholders on PR matters.

• Bachelor's degree in Public Relations, Communications, Journalism, Marketing, or a related field.
• Minimum of 3 years of experience in public relations, media relations, or corporate communications.
• Proven track record of securing media coverage and managing successful PR campaigns.
• Exceptional writing, editing, and verbal communication skills.
• Strong understanding of media relations, social media platforms, and digital PR strategies.
• Excellent networking and interpersonal skills.
• Ability to work effectively under pressure and manage multiple projects in a fast-paced environment.
• Proficiency with media monitoring tools and PR software.
• Experience with crisis communications is a plus.
• Detail-oriented with strong organizational and time-management skills.