4,676 Search Engine Optimization jobs in the United States

Job Overview:

The SEO Expert is responsible for maximizing search engine rankings for B&H product/listing and landing pages, as well as increasing the overall volume of organic traffic from search engines to the B&H Website. The SEO Expert leverages data analytics to develop and deploy effective search strategies aligned with business objectives. Due To the dynamic environment produced by constant changes to search algorithms, the SEO continuously learns, tweaks skills and experiments to develop working methodologies. They will take necessary steps to stay on top of latest trends and shifts in the industry.

Essential Responsibilities:

• Develop a viable/robust SEO strategy based on SEO best practices and data analytics
• Conduct regular Technical and On-Page SEO audits to determine opportunities and identify areas for improvement
• Monitor and set up maintenance/alert system for when things break or are underperforming (crawlability, site structure/technical, speed, XML Sitemaps, canonical tags, meta data, redirects, etc)
• Prioritize projects, initiatives and areas of focus based on data analysis
• Conduct keyword research for individual projects
• Track and provide regular status reports on ranking positions
• Request appropriate content and/or refresh existing content to support Search engine ranking needs
• Request additions and/or modifications to existing category and/or landing pages
• Develop and implement link building and interlinking strategies
• Coordinate with other departments (e.g. Social, Buying, Categorization, IS, OLM, etc.) to support SEO related initiatives
• Provide guidance on website projects/initiatives to ensure compliance with SEO strategy and best practices

Specific Knowledge, Skills and Abilities:

• Strong analytic skills, high attention to detail and accuracy
• Ability to prioritize, multi-task and work with multiple teams on a variety of projects
• Ability to effectively interact with all levels of end users and technical resources
• Strong project management and communication skills
• Energetic and self-motivated

Preferred Education, Experience and Licenses:

• Proven SEO experience
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Knowledge of ranking factors and search engine algorithms
• Up-to-date with the latest trends and best practices in SEO and SEM

The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the US. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography.

Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. We are seeking an SVP to expand our SEO practice, own the strategic roadmap for the company’s organic growth, and manage the people, processes and technology that delivers on this strategic vision. This is an exciting opportunity for a seasoned leader in SEO to drive company’s organic growth, across Cards and Retail Banking line of products. This role focuses on executing Acquisition CPA efficiencies through SEO strategy including Technical SEO. The Leader needs to set the SEO strategy for business at large, while enabling the future of Generative Search (GEO) via Search LLMs.

Responsibilities

• Set the SEO strategy for the business at large and generate buy-in from executive leadership.
• Lead and own the SEO scorecard KPIs, channel-level traffic, conversion KPI’s and drive execution to achieve quarterly, bi-annual and annual targets supporting overall company goals.
• Define and communicate ‘12 months - 2 year’ plan specific to the evolution of SEO in-light of Gen AI, Native LLM Search Apps and “zero click searches”.
• Run SEO at scale horizontally across the U.S. Personal Bank and lead growth in Conversion/Booking KPIs across acquisitions for Cards and Retail Bank products.
• Strategically grow and defend current channel performance and trajectory, while de-risking Acquisitions Affiliates strategy.
• Work with cross-functional stakeholders across Product, Marketing, Analytics, Engineering, Design, and Legal teams to pursue SEO improvements with a keen eye on the Client experience.
• Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO
• Highlight trends and competitor movement within the rapidly evolving financial services space across Consumer Banking products.
• Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
• Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.

Qualifications

• 10+ years of proven SEO experience in optimizing technically complex websites across Financial services or eCommerce companies, with demonstrable and measurable results.
• Prior leadership experience managing teams and leading cross-functional strategic SEO initiatives.
• Experience with Gen AI Search (GEO), Native LLM Search Apps across Financial services or eCommerce companies
• Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.
• Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.
• Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset, and communication skills.
• Clear reputation for motivating teams to deliver unique and differentiating solutions to complex business problems.
• Compelling storyteller, excellent written and verbal communication skills with an expertise of articulating strategy and actions to key decision makers and stakeholders across the organization
• Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.

Education

• Bachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.

Position Purpose:

Online Data Engineer teams at The Home Depot translate business requirements and build the infrastructure needed to capture customer data. They acquire datasets that align with business needs and develop algorithms to transform data into useful, actionable information. Additionally, they build, test, and maintain database pipeline architectures. They create new data validation methods and data analysis tools. Data Engineers develop application programming interfaces (APIs) to retrieve data. Our Data Engineers develop, host, and maintain in-house enterprise solutions to improve reliability and confidence through monitoring, continually testing, and validating the products we support. These associates use big-data techniques to cleanse, organize and transform data and to maintain, defend and update data structures and integrity on an automated basis.

The Sr Data Engineer position creates and establishes design standards and assurance processes for software, systems and applications development to ensure compatibility and operability of data connections, flows and storage requirements. Reviews internal and external business and product requirements for data operations and activity and suggests changes and upgrades to systems and storage to accommodate ongoing needs.

Key Responsibilities:

• 20% - Business Collaboration - Leverage extensive business knowledge into solution approach; Effectively develop trust and collaboration with internal customers and cross-functional teams; Provide general education on advanced analytics to technical and non-technical business partners; Deep understanding of IT needs for the team to be successful in tackling business problems; Actively seek out new business opportunities to leverage data science as a competitive advantage.

• 30% - Project Management & Team Support - Work with project teams and business partners to determine project goals; Provide direction on prioritization of work and ensure quality of work; Provide mentoring and coaching to more junior roles to support their technical competencies; Collaborate with managers and team in the distribution of workload and resources; Support recruiting and hiring efforts for the team.

• 35% - Solution Development - Execute tasks with high levels of efficiency and quality; Make appropriate selection, utilization and interpretation of advanced analytical methodologies; Effectively communicate insights and recommendations to both technical and non-technical leaders and business customers/partners; Prepare reports, updates and/or presentations related to progress made on a project or solution; Clearly communicate impacts of recommendations to drive alignment and appropriate implementation.

• 15% - Technical Exploration & Development - Guide and direct project teams in the requirements gathering, design, and development of complex applications/programs; Seek further knowledge on key developments within advanced analytics, technical skill sets, and additional data sources; Participate in the continuous improvement of predictive and prescriptive analytics by developing replicable solutions.

Direct Manager/Direct Reports:

• This Position typically reports to Manager or Above.

• This role has 0 direct reports.

Travel Requirements:

• Typically requires overnight travel 5% to 20% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications:

• Must be 18 years of age or older.

• Must be legally permitted to work in the United States.

• 4 years of relevant work experience

Preferred Qualifications:

• General technical SEO knowledge

• 2+ years of Search Engine Optimization work experience

• Data engineering experience, primarily in Google Cloud Platform

• 1+ years of Enterprise architecture experience

• 1+ years Enterprise AI solutioning, primarily Vertex/Gemini

• General knowledge of product management

• Demonstrated experience in predictive modeling, data mining and data analysis

• Experience in generating content using popular Large Language Models

• Demonstrated experience developing and testing ETL jobs/pipelines, configuring orchestration, automated CI/CD, writing automation scripts, and supporting the pipelines in production

• Experience in high-level programming languages such as Python

• Experience defining and capturing metadata and rules associated with ETL processes

• Experience building Batch and Streaming pipelines

• Prior direct experience writing analytical SQL queries and performance-tuning queries

• Ability to stich and maintain data from multiple sources

• Ability to produce tags for site data

• Ability to code in Python, Google BigQuery to stitch and enrich the raw data from multiple sources

• Proven ability to use PySpark, AirFlow, and DataProc to engineer and automate data flows pipelines

• Ability to optimize the pipelines run time and lower the cost on slots/storage consumption

• Ability to prioritize requests and manage a product roadmap

• Coaching junior engineers to help improve their code, best practices, and understanding of data engineering principles.

• Strong verbal and written communications skills at all levels

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education:

• The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 4

Preferred Years of Work Experience:

• 5

Minimum Leadership Experience:

• No previous leadership experience

Preferred Leadership Experience:

• No previous leadership experience

Certifications:

• None

Competencies:

• Action Oriented

• Collaborates

• Drives Engagement

• Communicates Effectively

• Customer Focus

• Drives Results

• Manages Conflict

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00

• Develop, implement, and manage a cutting-edge SEO strategy to increase website traffic, rankings, and lead generation.
• Conduct thorough keyword research and analysis to identify opportunities for content creation and optimization.
• Perform comprehensive technical SEO audits, identifying and resolving issues related to site speed, mobile-friendliness, crawlability, indexation, and site structure.
• Optimize website content, meta descriptions, title tags, header tags, and internal linking to improve search engine visibility and user experience.
• Develop and execute a link-building strategy to acquire high-quality backlinks from authoritative websites.
• Monitor and analyze website performance using tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz.
• Track, report, and present key SEO metrics and insights to stakeholders, demonstrating the impact of SEO initiatives.
• Stay current with the latest SEO trends, algorithm updates, and best practices, adapting strategies accordingly.
• Collaborate with content creators, web developers, and marketing teams to ensure SEO best practices are integrated into all digital initiatives.
• Conduct competitive analysis to identify competitor strategies and opportunities.
• Develop and manage SEO budgets and vendor relationships if applicable.
• Provide strategic recommendations for improving website architecture, user experience, and conversion rates from an SEO perspective.

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• A minimum of 6-8 years of experience in SEO, with a proven track record of driving significant organic growth for websites.
• In-depth knowledge of SEO principles, tools, and techniques, including on-page, off-page, and technical SEO.
• Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, Screaming Frog, etc.
• Strong understanding of HTML, CSS, and JavaScript as they relate to SEO.
• Experience with content management systems (CMS) such as WordPress.
• Excellent analytical and problem-solving skills, with the ability to interpret complex data and translate it into actionable insights.
• Strong written and verbal communication skills, with the ability to articulate technical SEO concepts to non-technical audiences.
• Experience in developing and executing successful link-building strategies.
• Familiarity with local SEO strategies is a plus.
• Ability to manage multiple projects and prioritize tasks effectively in a fast-paced environment.

Digital Marketing Content Writer & SEO Specialist - Catholic Ministry Content
Remote
3 Months Temp to Hire

About Our Client:

Our client is a respected faith-based international relief and development organization dedicated to serving the poorest of the poor worldwide. With a strong Catholic identity and mission-driven approach, they transform lives through sustainable development projects and emergency relief programs. Their marketing communications team plays a vital role in sharing powerful stories of hope and impact with donors and supporters across multiple channels.

Position Overview:
Join a dynamic marketing team as a Digital Content Writer & SEO Specialist where you'll lead digital copy strategy and create compelling, faith-minded content across multiple platforms. This role combines creative storytelling with strategic SEO expertise to amplify our client's mission and impact.

Key Responsibilities:

• Develop and write engaging, faith-based marketing content for website, email campaigns, and blogs
• Implement SEO strategies to maximize online visibility
• Create compelling content for major fundraising campaigns and appeals
• Monitor content performance metrics and optimize accordingly
• Guide and coach team members on digital content best practices
• Collaborate with designers and stakeholders on multimedia content

Required Qualifications:

• Bachelor's degree in Communications, Journalism, Marketing or related field
• 5+ years of professional writing experience with digital platforms
• Strong SEO strategy implementation experience
• Knowledge of Catholic Church teachings and values
• Experience with marketing analytics and content optimization
• Excellent project management and communication skills

Benefits of Working With AP Recruiters & Associates:

• Competitive pay rate 
• Opportunity for permanent placement
• Professional development opportunities
• Weekly pay
• Comprehensive support from our recruiting team

Our Recruitment Process

1. AI Interview Requirement

Please note that as part of our recruitment process, all candidates will be required to complete an AI-powered interview. Once you receive your interview invitation, you must complete the session within 24 hours. Timely completion is essential to ensure your application is considered for the next stages. We appreciate your cooperation in helping us maintain an efficient and fair evaluation process.

2. Recruiter Follow-Up

Candidates who successfully complete the AI interview and meet the initial selection criteria will be contacted by a recruiter. Expect a follow-up phone call to discuss specific details about your skills, experience, and how they align with the role. This conversation is a vital part of our recruitment process, ensuring that we have a clear understanding of your profile before proceeding to the next stages.