5,015 Search Marketing jobs in the United States

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview

As Manager of Search Marketing, you’ll manage the strategic components of an integrated SEM campaign. You will lead a team of analysts within the Digitas SEM capability team to establish performance metrics, report results and foster client and vendor relationships.

Responsibilities

• Serving as primary contact for day-to-day clients

• Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)

• Overseeing day-to-day internal team’s work on bid strategy optimization and testing

• Establishing and driving paid search best practices for team to assimilate across tactics and activations

• Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision

• Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations

• Ensuring that media deliverables meet and align with client goals and objectives

• Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied

• Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others

• Ensuring that analysts are effectively developing and optimizing campaigns for added value

• Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders

• Providing creative solutions to client challenges

• Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders

• Understanding big picture implications and how insights can be applied in other programs and environments

• Active knowledge sharing with capability and broader agency

Qualifications

• A four-year degree and five to seven years of digital media experience, four years of SEM experience

• Prior experience managing direct report(s) preferred

• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)

• Strong understanding of media research tools – you know their strengths/weaknesses, and when and how to effectively use them

• Keen attention to detail and an analytical approach to achieving objectives

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact .

Compensation Range: $73,910 - $116,380annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/1/2025.

All your information will be kept confidential according to EEO guidelines.

• Serving as primary contact for day-to-day clients
• Spearheading the development of program strategies and analyses for clients (e.g., target audience recommendation, geographic targeting, timing/scheduling strategy)
• Overseeing day-to-day internal team's work on bid strategy optimization and testing
• Establishing and driving paid search best practices for team to assimilate across tactics and activations
• Maintaining a level of quality assurance and holding the team accountable for delivering campaigns and executions with precision
• Writing and delivering media strategies, and overseeing the translation of these strategies into final media recommendations
• Ensuring that media deliverables meet and align with client goals and objectives
• Prioritizing teamwork, delegating responsibilities, and implementing a task management system that is universally accepted and applied
• Developing team for advancement through positive mentoring, providing critical feedback, and exuding a genuine interest in professional success of others
• Ensuring that analysts are effectively developing and optimizing campaigns for added value
• Overseeing performance forecasting, budgeting process and allocation with client and internal stakeholders
• Providing creative solutions to client challenges
• Fostering relationship with internal teams (Media, S&A and other capabilities) and external teams while managing multiple client stakeholders
• Understanding big picture implications and how insights can be applied in other programs and environments
• Active knowledge sharing with capability and broader agency

• A four-year degree and five to seven years of digital media experience, four years of SEM experience
• Prior experience managing direct report(s) preferred
• Strong familiarity with the digital environment and a clear understanding of media planning and buying process (multi-channel knowledge and DoubleClick search expertise preferred)
• Strong understanding of media research tools - you know their strengths/weaknesses, and when and how to effectively use them
• Keen attention to detail and an analytical approach to achieving objectives

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview:

As a Senior Analyst, you’ll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), you’ll assist with the strategy, planning and reporting for Digitas clients.

Responsibilities:

• Building and presenting concise program readouts of performance towards key business metrics
• Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
• Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the client’s strategy
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor

Qualifications:

• A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
• Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
• Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
• Strong client management and presentation skills
• Managing numbers and proficiency in executing approved media buys
• A firm pulse on the media marketplace and to provide insights into campaign results
• A detail-oriented and organized approach to achieving objectives
• Solid quantitative and research skills, and proven data interpretation capability
• Strong communication skills – you’re clear and thorough, yet concise
• A passion for our industry, building relationships and a desire to contribute to a team
• Exudes confidence and won’t hesitate to connect with folks throughout the organization to get the job done right
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALL·E, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional Information:

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact .

Compensation Range: $59,850 - $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/30/2025. .

All your information will be kept confidential according to EEO guidelines.

Job Summary:

The Paid Search Strategist is responsible for managing paid search campaigns from top to

bottom, including but not limited to paid search campaign set-up, budget management, setting

and adhering to KPIs, optimization, reporting and identifying actionable insights for our clients.

Supervisory Responsibilities:

None.

Duties/Responsibilities:

Manage high volume paid search and YouTube campaigns for multiple clients.

Maintain targeted campaign budgets, develop strong internal and external

relationships, and control campaign risks.

Engage in all facets of clients SEM campaigns, including initial planning,

implementation, monitoring, optimization, analysis and reporting.

Collaborate with the Media team to integrate paid search into overarching media

recommendations.

Execute campaign launches: keyword and copy creation, analytics and tracking

implementation.

Daily campaign management: Monitoring campaign performance against client goals,

including but not limited to search terms reports, negative keyword lists, keyword

quality score audits (landing page experience, ad copy relevancy, estimated CTR).

Budget management: manage pacing, daily budgets, as well as overall platform

allocations.

Bid management: Implement bid strategies and optimization efforts at the campaign, ad

group and keyword levels.

Identify and recommend opportunities in related channels outside of search (YouTube,

Gmail, GDN, etc.).

Manage platform tools to effectively achieve the highest ROAS/ROI across the major

search engines (Google, Bing, Amazon, YouTube, etc.) as well as be a champion for

wider Google advertising where appropriate.

Develop campaign copy/creative, text-based titles and descriptions; establish keyword

creations and mapping to campaign goals.

Must be able to minimize CPC by increasing your quality index.

Generate performance reports and conduct campaign audits.

Analyze data to develop actionable insights that can be measured and reported.

Develop performance metrics to provide recommendations and continually revise

campaign strategy.

Ensure that SEM campaigns satisfy clients goals. Strong time management and project

management skills with attention to details and focus on quality of results.

Stay abreast of SEM industry trends and platform updates.

Execute client invoicing and insertion orders.

Required Skills/Abilities:

Experience with managing CPA and CPC campaigns.

Knowledge of Google Ads and YouTube.

Client-facing presence and communication skills.

Maintaining strong internal and external relationships, ensuring the SEM campaigns

meet client goals.

Proficiency with gaining actionable insights from analytic tools.

Knowledge of tagging is helpful but not required.

Experience working on large-scale national accounts is a plus but not required.

Experience working with the media buying software, Advantage, is a plus but not

required.

Experience collaborating between channels (Social, Display, SEO, etc.)

Google Ads Certifications required.

Must be a self-starter.

Strong verbal and written communication skills.

Milestones and Performance Indicators:

The Work: Ensures all campaigns are running as planned on budget, and with the

proper creative message.

Thought Leadership: Identify minimum of one trend within the industry to highlight in

internal communications.

Education and Experience:

Bachelor's degree in Advertising, Marketing, Business Administration, or related field

3+ years of experience managing high volume paid search campaigns

Google Ads Certifications required

Bonus: Agency or advertiser-side experience in the Travel, Tourism, and Recruitment

verticals

Next Role Progression:

Senior Strategist, Paid Search

Working Conditions:

Prolonged periods of sitting at a desk and working on a computer.

Must be able to lift up to 15 pounds at times.

Hybrid office scenario.

Travel requirements - In town travel necessary, occasional overnight travel needed.

About The Company

At Scribd (pronounced "scribbed"), we aim to ignite human curiosity. Join our innovative team as we unlock a world filled with stories and knowledge, democratizing the exchange of ideas and information through our three cornerstone products: Everand, Scribd, and Slideshare.

We nurture a workplace where authenticity and boldness flourish; where we engage in healthy debates and commit to actions that put our customers at the forefront. We value a balance between individual flexibility and the strength of community connections. Our flexible work benefit, Scribd Flex, empowers employees to tailor their daily work styles to their unique needs, ensuring we prioritize intentional in-person moments for collaboration and culture-building.

At Scribd, we hire for "GRIT"—the powerful combination of passion and perseverance toward achieving long-term goals. We believe in the potential this can unlock, inviting every team member to embrace a GRIT-driven approach to their work by setting ambitious goals, delivering results, innovating solutions, and fostering a positive, collaborative environment.

About The Role

We are looking for a Senior Paid Search Marketing Manager to lead our Performance Marketing team, concentrating on scaling user acquisition through multiple platforms, including Google Search, Bing, Apple Search Ads (ASA), and Google UAC. This pivotal role will focus on acquiring high-value users and optimizing for LTV:CAC. The ideal candidate possesses both creative and analytical skills and has a proven background in both mobile and web acquisition.

What You'll Do

• Oversee performance across Google Ads and other search platforms with a keen focus on LTV-driven growth.
• Lead the experimentation process involving bidding models (such as LTV bidding, offline conversions), campaign structures, messaging, landing pages, and audience segmentation.
• Identify and pursue growth opportunities through account expansion, platform integrations, tooling development, and new product adoption in the dynamic search landscape.
• Stay abreast of platform changes and emerging features, implementing beta opportunities as they arise.
• Own regular analytics and reporting while effectively sharing performance insights, achievements, and challenges with stakeholders.
• Collaborate closely with product development and engineering teams to create data feeds, LTV signaling pipelines, landing page variants, and tracking solutions.
• Work with other marketers and product teams ensuring Paid Search is an integral part of the overall growth strategy.

Who You Are

• 7+ years of experience managing large-scale paid search campaigns, with at least 3 years focused on subscription or direct-to-consumer products.
• A proven history of efficiently scaling search advertising spending while maintaining or improving LTV:CAC.
• Demonstrated expertise in conversion optimization, audience targeting, and creative testing methodologies.
• Experience with attribution models and incrementality testing, including knowledge of how SEM complements SEO.
• Skilled in budget planning and forecasting processes.
• Proficient in attribution, tracking, testing, and campaign reporting (advanced Excel skills and familiarity with Looker are a plus).
• In-depth knowledge of automated bidding strategies, with experience optimizing toward CPA or ROAS goals.

Preferred Qualifications

• Experience marketing subscription products or digital content services.
• Familiarity with mobile app marketing and app store optimization.
• Experience with Google Tag Manager, Looker, or Appsflyer is an advantage.

Working at Scribd, Inc.

Are you based in a location where Scribd is able to employ you? Employees must have their primary residence in or around the following cities, including adjacent metro areas or typical commuting distances:

United States:

Atlanta | Austin | Boston | Dallas | Denver | Chicago | Houston | Jacksonville | Los Angeles | Miami | New York City | Phoenix | Portland | Sacramento | Salt Lake City | San Diego | San Francisco | Seattle | Washington D.C.

Canada:

Ottawa | Toronto | Vancouver

Mexico:

Mexico City

Benefits, Perks, and Wellbeing at Scribd

• Comprehensive healthcare insurance coverage (Medical/Dental/Vision): 100% paid for employees.
• 12 weeks of paid parental leave.
• Short-term/long-term disability plans.
• 401k/RSP matching.
• Onboarding stipend for home office equipment + accessories.
• Learning & Development allowance.
• Access to various Learning & Development programs.
• Quarterly stipends for wellness, WiFi, and other needs.
• Mental health support & resources.
• Complimentary subscription to the Scribd Inc. suite of products.
• Referral bonuses.
• Book benefit.
• Sabbaticals.
• Company-wide events.
• Team engagement budgets.
• Vacation & Personal Days.
• Paid Holidays (including a winter break).
• Flexible sick leave policy.
• Dedicated volunteer day.
• Company-wide Employee Resource Groups and initiatives fostering an inclusive and diverse workplace.
• Access to AI tools: Free access to leading AI tools to enhance productivity and streamline workflows.

We aim to make our interview process accessible to everyone. To request any reasonable adjustments for accommodations during the interview process, please reach out via email. Scribd is committed to equal employment opportunities regardless of race, color, religion, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other characteristic protected by law. We encourage individuals from all backgrounds to apply, believing that diverse perspectives create a foundation for our best ideas. Join us in building something meaningful.

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaigns Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the worlds leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

The Digitas culture is made up of fearless, inventive and generous Unicorns of all kinds.

Overview:

As a Senior Analyst, youll manage the tactical components within integrated Search Engine Marketing (SEM) campaigns, more commonly known as Paid Search, or Pay-per-Click (PPC). Working with Google, Microsoft, and Yahoo (among others), youll assist with the strategy, planning and reporting for Digitas clients.

Responsibilities:

• Building and presenting concise program readouts of performance towards key business metrics
• Holistic SEM management including keywords development, ad creative & strategy, trafficking recommendations, optimizing programs towards key business goals and reporting
• Actively participating in meetings and proactively identifying campaign opportunities, challenges and issues
• Assimilating data from multiple sources, compiling the information and drawing actionable conclusions that can be measured and reported
• Bid strategy optimization and testing. Daily checks on program KPIs, thresholds and campaign budget caps. Ongoing management of budget and pacing.
• Translating campaign/client goals into strategic SEM tactics and effectively executing those tactics against the clients strategy
• Implementing Paid Search best practices, providing refinement and optimization recommendations and proactively identifying campaign execution issues
• Monitoring emerging industry trends and summarizing them for internal and external stakeholders
• Leveraging and developing proficiencies with SEM platforms, tools and resources
• Developing campaign ad copy (text-based titles and descriptions or feed-based images) and tagging traffic or creative elements to sites per creative rotation instructions
• Develop performance forecasts, budget allocations and providing data-based rationale for these recommendations
• Collaborating with both clients and internal cross-channel colleagues by providing reporting as requested in a concise and timely fashion
• Consistently demonstrating positive impact with clients, internal teams, capability and outside vendor

Qualifications:

• A four-year degree, and 2 to 4 years of analytical or digital marketing experience, preferably in SEM
• Strong ability to work closely within a team structure to problem solve, prioritize and manage time effectively
• Advanced skills within Google AdWords, Bing Ads, Yahoo Gemini and 3rd Party tools such as DoubleClick
• Strong client management and presentation skills
• Managing numbers and proficiency in executing approved media buys
• A firm pulse on the media marketplace and to provide insights into campaign results
• A detail-oriented and organized approach to achieving objectives
• Solid quantitative and research skills, and proven data interpretation capability
• Strong communication skills youre clear and thorough, yet concise
• A passion for our industry, building relationships and a desire to contribute to a team
• Exudes confidence and wont hesitate to connect with folks throughout the organization to get the job done right
• Familiarity with prompt-based interaction and commonly used generative AI tools (e.g., ChatGPT, Google Gemini, DALLE, Midjourney) is a plus, especially for tasks like ideation, research, or content generation

Additional Information:

Our Publicis Groupe motto Viva La Diffrence means were better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact .

Compensation Range: $59,850 - $90,620 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 10/30/2025. .

All your information will be kept confidential according to EEO guidelines.

• 20% Serve as primary point of contact for marketing, competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives and analytics needs.
• 20% Leverage available resources to analyze data, identify opportunities to improve THD and marketing business, and present results to affected marketing team members, business partners and leadership.
• 20% Work on Marketing special projects, including process improvement, process tool development and marketing campaigns as directed.
• 20% Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication.
• 20% Design, develop and distribute key reports for the marketing organization. Identify opportunities for improvement, including new data sources, enhanced KPI and better visualizations.

• This position typically reports to Manager, Analytics
• This position has 0 direct reports

• Typically requires overnight travel less than 10% of the time.

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
• No travel required

• Must be eighteen years of age or older.
• Must be legally permitted to work in the United States.

• Previous experience in Marketing Analytics/Measurement with strong analytical and problem-solving skills.
• Advanced experience with SQL, Tableau, and Excel (Python experience a plus).
• Proven ability to quickly retrieve, manipulate, analyze, and interpret data; strong quantitative and research skills with excellent data interpretation capabilities.
• Experience working with marketing data (KPIs, campaign structures, URL tracking, platform reporting) and understanding of conversion funnels, attribution, and marketing channels.
• Hands-on experience with Paid Search, Paid Social and other marketing platforms.
• Experience running A/B tests and applying testing best practices.
• Familiarity with Adobe Analytics, Google Analytics, or similar tools.
• Experience collaborating in agile/project workflows (e.g., Jira) and contributing to data documentation.
• Proficient in PowerPoint with strong skills in data storytelling, visualization, and presenting insights to stakeholders.
• Excellent verbal and written communication skills, with the ability to prepare clear, concise, and leadership-ready documents.
• Demonstrates proactive problem-solving, a collaborative team mindset, and accountability for delivering high-quality work.

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

• 3

• Action Oriented
• Collaborates
• Communicates Effectively
• Customer Focus
• Drives Results

Position Purpose:

The Senior Marketing Measurement Analyst (Paid Search & Marketing Analytics) will play a critical role in expanding our Marketing Measurement and Analytics capabilities by leveraging advanced analysis techniques to deliver actionable insights, build scalable reporting, support experimentation, ensure data quality, and unlock new data solutions that guide media strategy and optimization. This role sits within the Channel Analytics team while closely partnering with Media Strategy, Activation, and Creative stakeholders.

Key outcomes for this role include the ability to execute roadmap initiatives, ensure data accuracy, and improve marketing efficiency and effectiveness through technical expertise in data exploration, analysis, and storytelling. Success will be measured by the analyst's ability to identify trends and opportunities, expand support across marketing functions, and drive the implementation of measurement capabilities that enhance insights and overall marketing performance.

Key Responsibilities:

• 20% Serve as primary point of contact for marketing, competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives and analytics needs.

• 20% Leverage available resources to analyze data, identify opportunities to improve THD and marketing business, and present results to affected marketing team members, business partners and leadership.

• 20% Work on Marketing special projects, including process improvement, process tool development and marketing campaigns as directed.

• 20% Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication.

• 20% Design, develop and distribute key reports for the marketing organization. Identify opportunities for improvement, including new data sources, enhanced KPI and better visualizations.

Direct Manager/Direct Reports:

• This position typically reports to Manager, Analytics

• This position has 0 direct reports

Travel Requirements:

• Typically requires overnight travel less than 10% of the time.

Physical Requirements:

• Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions:

• Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

• No travel required

Minimum Qualifications:

• Must be eighteen years of age or older.

• Must be legally permitted to work in the United States.

Preferred Qualifications:

• Previous experience in Marketing Analytics/Measurement with strong analytical and problem-solving skills.

• Advanced experience with SQL, Tableau, and Excel (Python experience a plus).

• Proven ability to quickly retrieve, manipulate, analyze, and interpret data; strong quantitative and research skills with excellent data interpretation capabilities.

• Experience working with marketing data (KPIs, campaign structures, URL tracking, platform reporting) and understanding of conversion funnels, attribution, and marketing channels.

• Hands-on experience with Paid Search, Paid Social and other marketing platforms.

• Experience running A/B tests and applying testing best practices.

• Familiarity with Adobe Analytics, Google Analytics, or similar tools.

• Experience collaborating in agile/project workflows (e.g., Jira) and contributing to data documentation.

• Proficient in PowerPoint with strong skills in data storytelling, visualization, and presenting insights to stakeholders.

• Excellent verbal and written communication skills, with the ability to prepare clear, concise, and leadership-ready documents.

• Demonstrates proactive problem-solving, a collaborative team mindset, and accountability for delivering high-quality work.

Minimum Education:

• The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Minimum Years of Work Experience:

• 3

Competencies:

• Action Oriented

• Collaborates

• Communicates Effectively

• Customer Focus

• Drives Results

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00