1,223 Sem jobs in the United States

U.S. News & World Report is a multifaceted digital media company dedicated to helping citizens, consumers, business leaders and policy officials make important decisions in their lives. We publish independent reporting, rankings, data journalism and advice that has earned the trust of our readers and users for 90 years. Our platforms on usnews.com include Education, Health, Money, Travel, Cars, News, Real Estate, Careers and 360 Reviews.

We reach more than 40 million people monthly during moments when they are most in need of expert advice and motivated to act on that advice directly on our platforms. Our signature franchises include our "Best" series of consumer guides on colleges, graduate schools, hospitals, diets, cars, financial services and more. These guides provide an easy-to-digest list for consumers to better understand and compare when making their decisions. We continue to publish annual guides of the authoritative Best Colleges and Best Hospitals rankings on our website and in print. And our U.S. News Live flagship conferences highlight important national conversations including Healthcare of Tomorrow and Healthiest Communities.

We believe in having a broad range of talent and backgrounds at U.S. News. We strive to maintain a welcoming workplace where everyone is given an opportunity to succeed and contribute to their fullest. Learn more about our Diversity, Equity and Inclusion initiative.

Your role in helping us shape the future:

U.S. News empowers everyone to thrive. In this position you will have the opportunity to leverage your strengths and skills to build and grow new markets and expand the reach of US News to many millions of new users.

You will collaborate with cross-functional teams across business, product, engineering and data science to optimize user acquisition and maximize the effectiveness of our online marketing funnel, across Search and other Google channels.

Are you up to the challenge?

* You will define, execute, and measure Paid Search marketing from strategy to execution to drive scalable growth for the business - including manual campaign execution, testing, and developing scalable processes


* Work on high impact, strategic, user acquisition-focused projects for paid search engine marketing, developing new growth levers, scaling paid search traffic and growing performance marketing revenue and margin at US News.


* Be a channel expert for vertical teams as marketing needs scale


* Utilize data-driven analysis to identify opportunities and develop recommendations for performance optimizations.


* Work to develop a testing roadmap for your categories, ensuring wins are rolled out quickly and communicated with the wider team


* Collaborate with experienced performance marketing, product, data and vertical management teams


* Ability to directly manage one or more search specialists, providing guidance and performance feedback through regular one-on-one meetings and formal reviews.

We are PMG

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights-as well as its proprietary operating system, Alli-to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, our Paid Search Marketing (SEM) team is a group of forward-thinking problem solvers who thrive on crafting impactful campaigns that deliver measurable results. We work at the intersection of creativity, data, and strategy, helping our clients connect with their audiences in meaningful ways.

Collaboration is at the core of how we work. Our SEM team partners closely with media, creative, and analytics groups to uncover fresh opportunities and drive innovation. We're committed to fostering an environment where every team member can grow professionally, contribute their ideas, and feel empowered to make a difference.

As an SEM Lead, you'll play a pivotal role in shaping search marketing strategies, guiding your team, and building strong relationships with our clients. If you're excited to lead and inspire while staying at the forefront of search innovation, we'd love to hear from you.

What You Will Do

• Monitor and optimize search campaign performance, ensuring results align with client goals and budgets while implementing solutions to continuously improve outcomes.
• Lead the implementation of paid search strategies, translating campaign activities into actionable business impacts for clients.
• Create detailed client reports, tracking key metrics, revenue, and paid search initiatives while providing actionable insights to improve performance.
• Analyze paid search data, turning insights into strategic recommendations that drive measurable results for clients.
• Manage relationships with search partners, ensuring strong collaboration and alignment on key initiatives.
• Plan and allocate monthly paid search budgets, ensuring efficient use of resources to achieve campaign goals.
• Collaborate across channels, aligning paid search strategies with broader marketing initiatives, including PR, social, and programmatic efforts.
• Drive adoption of PMG's proprietary platform, Alli, working cross-functionally with internal teams to optimize its integration into paid search programs.
• Stay informed on SEM trends and changes, sharing insights with the team and integrating innovations into strategies.
• Lead a test-and-learn approach, driving continuous improvement in paid search strategies through experimentation and analysis.
• Mentor and train team members, sharing best practices and technical expertise while fostering their professional growth.

What You Will Bring

• 4+ years of experience in paid search, with a bachelor's degree or equivalent experience.
• Advanced expertise in managing paid search campaigns on platforms like Google Ads and Microsoft Ads, delivering measurable results for clients.
• Proficiency in data analysis, budget management, and reporting to optimize performance and ensure efficient use of resources.
• Experience with testing frameworks, including A/B testing and creative experimentation, to drive campaign improvements.
• Strong skills in implementing advanced strategies, such as keyword expansion, audience segmentation, and bidding optimizations.
• Proficiency in tools like Microsoft Excel and Google Analytics to deliver actionable insights and detailed performance reports.
• Excellent communication and collaboration skills, ensuring alignment with internal teams and external partners on key initiatives.
• A proactive approach to integrating paid search strategies with broader marketing efforts, driving consistency and impact across channels.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave : We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support : Access fertility benefits for all team members and their spouses.
• Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance : Protect your pet's health and your finances.
• Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits : Access support for travel and commuting needs, where available.
• Annual Bonus : All employees are eligible for an annual bonus.
• Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Who We Are

Good Inside is redefining parenting - not as something that should "just come naturally," but as a skill to learn and practice. Founded by Dr. Becky Kennedy and Dr. Erica Belsky, we combine sturdy leadership with innovative technology to give parents personalized guidance, AI-powered support, and a global community.

Our mission: help parents raise resilient, confident kids in a changing world. We've already reached millions, and we're just getting started. We're refining our product and expanding our reach to empower even more families.

We're looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

The Opportunity

We're looking for a strategic and detail-oriented Manager of Search Engine Marketing (SEM) to join the Growth Marketing team at Good Inside. In this role, you'll take ownership of paid search strategy and execution across Google, Bing, and other relevant platforms, helping drive efficient subscription and revenue growth.

You'll be the go-to expert on all things SEM-from campaign setup to bid strategies and keyword optimization-bringing both analytical rigor and creative thinking to a high-impact channel.

Hybrid opportunity with 3x days a week in our New York, NY Office

↑ Reports to: Director of Growth
What You'll Own

• Lead the end-to-end execution of paid search campaigns across Google, Bing, and other engines with a focus on customer acquisition, efficiency, and lifetime value.
• Own campaign builds, keyword expansion, ad copy development, A/B testing, and budget pacing-this is a hands-on-keyboard role.
• Manage campaign operations through Google Ads/SA360, ensuring automation and optimizations are driving performance at scale.
• Monitor daily performance and make proactive, data-informed adjustments to drive ROI and meet customer acquisition cost (CAC) targets.
• Develop SEM reporting dashboards in partnership with Analytics; analyze performance trends and communicate insights to stakeholders.
• Collaborate with Lifecycle, Creative, and Product teams to align SEM efforts with broader marketing strategies and optimize the full funnel.
• Stay on top of search platform updates, competitor strategies, and emerging best practices-proactively testing and applying new learnings.
• Support forecasting and scenario planning across paid search, working closely with the Director of Growth Marketing.
• Partner with and own agency relationships
• SEO/AI knowledge a plus

Your Skills & Experience

• 3-5 years of hands-on paid search experience with a proven track record of managing efficient, scalable SEM programs.
• Expert in Google Ads, Bing Ads, and Search Ads 360 (SA360); additional experience with Apple Search, YouTube, or display is a plus.
• Strong analytical mindset; fluent in Excel/Google Sheets, and able to derive insights from performance data.
• Experience with Amplitude, Mode or similar
• Deep understanding of SEM bidding models, attribution, and optimization tactics.
• Experience managing toward acquisition and efficiency metrics (CPA, ROAS, LTV:CAC).
• Strong communication and cross-functional collaboration skills.
• Experience in a startup, DTC subscription, or performance-driven environment preferred.
• Passion for Good Inside's mission and a genuine desire to help parents feel supported and empowered.

What We Offer

• Compensation + Equity: Annual salary for this role will be $110k - $125k
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• A high-ownership, high-performance, high-collaboration culture

#LI-DNI

Equal Employment Opportunity

Good Inside is an equal opportunity employer and as such, we do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other characteristic protected by applicable laws.

We are dedicated to growing a diverse team of highly talented people. As much as we believe in focusing on the parent behind the parenting and the child behind the behavior, we believe in focusing on the person behind the job. We're dedicated to building a workplace where we give each other the strategies, support, and space we each need to thrive-believing in and bringing out the good inside of everyone.

If you require any accommodations during the recruitment process, whether it be alternate forms of material, accessible meeting rooms, etc., please let us know and we will work with you to meet your needs.

For information about Good Inside's privacy practices, see our Privacy Policy. California applicants, please also see our CA Applicant Privacy Notice.

We are PMG

Named Ad Age Best Places to Work for 10 years in a row and Fast Company Best Workplaces for Innovators since 2022, PMG is a global independent marketing services and technology company that seeks to inspire people and brands that anything is possible. Driven by shared success, PMG leverages business strategy and transformation, creative, media, and insights-as well as its proprietary operating system, Alli-to deliver cutting-edge digital solutions and innovative media strategies.

Our team comprises over 900 employees globally, and our work for ambitious brands like Apple, Nike, Sephora, Experian, Therabody, Best Western Hotels & Resorts, Creed Fragrances, BNY, Intuit, CKE Restaurants, Travelex, and Whole Foods spans 85+ countries.

Who You Will Be Working With

At PMG, our Paid Search Marketing (SEM) team is a group of strategic thinkers and passionate problem-solvers dedicated to creating impactful search campaigns. We work with some of the world's most innovative brands, combining creativity, data, and technology to develop marketing strategies that drive measurable success.

Our team thrives on collaboration, curiosity, and growth. We're constantly exploring new ways to approach search marketing, solving challenges, and seizing opportunities to elevate our clients' performance. As an SEM Director, you'll lead a talented team, oversee a portfolio of clients, and play a pivotal role in shaping the future of paid search at PMG.

What You Will Do

• Oversee a portfolio of clients, managing multiple complex paid search programs and ensuring client satisfaction with SEM performance and support.
• Develop and execute holistic search strategies, integrating paid search with audience and cross-channel initiatives to deliver cohesive, impactful campaigns.
• Lead process improvements across testing, measurement studies, audience targeting, audits, QA, and account excellence strategies.
• Collaborate with internal and external stakeholders, ensuring integration with PMG teams and delivering seamless, full-funnel marketing strategies for clients.
• Guide media performance and strategy, creating tailored plans, performance roadmaps, and strategic solutions that align with client goals.
• Determine optimal media mix, leveraging paid search providers to maximize reach, impact, and ROI.
• Work with analytics and technical teams to develop tools that optimize media and predict outcomes, driving innovation and efficiency.
• Partner with creative teams, ensuring synergy between ad development and media strategies for cohesive campaign execution.
• Provide forward-thinking insights, delivering campaign projections and analyses with a focus on future opportunities.
• Monitor emerging trends in the SEM industry, building relationships with media and technology vendors to stay ahead of the curve.
• Manage a team of SEM professionals, mentoring, training, and fostering their professional growth while ensuring alignment with PMG's standards of excellence.
• Maximize adoption of PMG's proprietary platform, Alli, driving innovation across your portfolio and collaborating with internal teams to develop new solutions.

What You Will Bring

• 10+ years of experience in paid search, with a bachelor's degree or equivalent experience.
• 4+ years of leadership experience, with demonstrated success in managing, mentoring, and developing high-performing teams.
• Expertise in overseeing large-scale paid search campaigns across platforms such as Google Ads, Microsoft Ads, and Bing Ads to deliver impactful results.
• Advanced knowledge of cross-channel integration, including audience targeting, full-funnel marketing, and cohesive campaign execution.
• Experience implementing process improvements, such as testing frameworks, audits, QA, and measurement studies to enhance campaign efficiency.
• Strong ability to analyze performance metrics, create future-focused projections, and deliver actionable recommendations that align with client goals.
• Proficiency in tools like Microsoft Excel and Google Analytics for reporting and strategic decision-making.
• Proven problem-solving skills to address complex challenges with tailored, innovative solutions.
• Strong communication and collaboration skills to align SEM efforts with broader marketing initiatives and ensure seamless cross-functional execution.
• Proven ability to build and nurture strategic relationships with media vendors, technology providers, and internal stakeholders.
• A commitment to curiosity and adaptability as a Continual Learner, staying at the forefront of media innovation while prioritizing client success with a Customer-Focused mindset that seeks opportunities to deliver meaningful value.
• A dedication to People-Focused leadership, fostering collaboration, innovation, and professional growth by Leading by Example and nurturing strong relationships that empower others to excel.

What We Offer

• Professional Development : Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.
• Generous Time Off : Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.
• Parental Leave : We provide paid parental leave to support your family during important life events.
• Retirement & Pension Plans : Plan for your future with competitive retirement or pension programs, including contribution matching.
• Fertility and Family Support : Access fertility benefits for all team members and their spouses.
• Healthcare : Coverage and support for everyday medical expenses and routine care, tailored by geography.
• Pet Insurance : Protect your pet's health and your finances.
• Lifestyle Spending Accounts : Enjoy 100% company-funded accounts to promote healthy habits and well-being.
• Commuter Benefits : Access support for travel and commuting needs, where available.
• Annual Bonus : All employees are eligible for an annual bonus.
• Volunteering Opportunities : Receive 8 give-back hours to volunteer in your local communities.
• AI Enterprise License : Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Benefits vary by country, location, and geography to reflect local laws, norms, and expectations.

What Sets Us Apart

Being part of PMG means joining a company culture that's unmatched in digital. We're dedicated to working hard to serve our employees and clients, delivering value, results, and innovation-which often requires true grit and agility. We believe in taking care of ourselves and each other to continuously improve in every way.

In alignment with our core values to be inclusive and always change for the better, PMG is committed to creating a more diverse and inclusive culture, and we are proud to be an equal opportunity employer. We believe that we only change for the better by bringing diverse perspectives to our company. PMG recruits, employs, trains, compensates, and promotes regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

ComparePower is seeking a talented marketing leader to join our dynamic and growing team. The SEM Lead will be responsible for execution of the paid search program. The ideal candidate would be based in Dallas (our corporate office). We are looking for an independent thinker who enjoys a high growth performance culture in a fast paced and entrepreneurial environment that rewards top performers.

About Us

ComparePower (ComparePower.com ) is a technology enabled sales and marketing company based in Dallas. Since 2009, the company has been on a mission to simplify the complexities that exist in the deregulated Texas electricity market. With over 50,000 reviews and 4 million users, ComparePower has become the most highly rated platform in the industry for consumers and businesses to shop, compare, and select an energy provider. We believe every Texan deserves genuine satisfaction with their electricity rate choice and should enjoy the experience of choosing.

Position Summary

In this role, the SEM Lead will analyze campaign performance, align paid search solutions, and execute campaign optimizations as needed. As an integral part of the marketing team, he/she will be responsible for the execution of SEM. You will be expected to forge a deep understanding of the campaign's daily performance and will be directly responsible for executing campaign performance levers to increase the value of the paid search program relative to ComparePower business goals. To be successful in this role an expert knowledge of paid search performance optimization levers is a must. This person will also have an in-depth knowledge of how to analyze paid search to efficiently drive new customer acquisition, and retention of existing customers for ComparePower.

Key Responsibilities:

• Manage Paid Search accounts across multiple domains
• Drive campaign optimization tactics to improve engagement, conversion, and efficiency of the paid search program

• Build and maintain reporting templates and performance overviews used in leadership calls as well as internal team performance review sessions

• Knowledge of ad copy optimization best practices and creative testing design and implementation

• Experience with email communication both internally with key stakeholders as well as vendor partners

• Conduct keyword research and competitive analysis

• Help establish bidding strategies and inform ad copy development, influence ad tech for proper data capture

• Accountable for finance and accounting as it relates to campaign pacing and vendor payment processes such as Prisma
• Optimize campaigns targeting by geo, keyword, key phrases, and other attributes
• Manage and execute according to planned paid search investments

Qualifications:

• 3+ years of digital/performance marketing
• 5+ years of experience working in a high-performing marketing environment
• Track record of successfully growing traffic and transactions through paid digital channels
• Demonstrated ability to think analytically, make data driven decisions, and execute effectively
• Experience with customer segmentation and targeting, working with data, and executing tests to optimize approach
• Comfortable working cross functionally and learning tools and processes quickly
• Collaborate with marketing teams on A/B tests and support the consistent delivery of our marketing strategy
• Master working knowledge of Google Ads, Google Analytics, or similar platforms

What this Role Offers You

The opportunity to join a High-Growth, Entrepreneurial Company. Our growth requires that we continually improve how we do things, and we are seeking people who are excited to grow with us. We're a lean organization: you'll work closely with those in senior leadership and have exposure to our Executive team (including CEO, COO, and CMO). In addition to a very competitive salary, we offer a great benefits package including medical, dental and vision; a generous 401K contribution paid by the company (6%) and an annual bonus (based on the performance of the organization and your overall contributions).

About Koddi

We are a global technology company with software and services that help top digital marketplaces effectively monetize their first-party audiences through industry-leading commerce media technology and strategy. Our enterprise platforms leverage first-party data to drive marketplace revenue and profit by improving user experience and target shoppers throughout the purchase path. Koddi's platforms enable any advertiser, any marketplace, in any industry to increase awareness, generate demand, and drive revenue.We are committed to driving innovation and growth in the commerce media space.

As part of that commitment, we've launched Koddi Academy-a learning platform designed to provide expert knowledge, competitive insights, and practical strategies for thriving in this fast-growing industry. Explore our latest certification course, to deepen your expertise and stay ahead in the evolving world of commerce media.

You can also sign up for our waiting list to be notified when new courses are released. Get started today at Koddi Academy.

Job Summary

Koddi is looking for a Paid Search (SEM) Specialist to join our growing Client Services team. In this role, you will be responsible for creating, optimizing and reporting on paid search (SEM) campaigns to multiple clients within the travel marketing industry.
What You'll Do

• Using best practices and tools, you will create new paid search (SEM) campaigns to achieve client performance goals
• You will optimize paid search (SEM) campaigns on a daily, weekly, and monthly basis to achieve performance goals
• You'll analyze campaign performance, build client reports, and communicate on action items to improve campaigns
• You'll monitor tracking to ensure that all reporting is consistently accurate

Who You Are

• Bachelor's degree required
• 1-3 years experience working with paid search (SEM) campaigns
• Highly proficient in Google Adwords, Microsoft Advertising Platform, Doubleclick Campaign Manager
• Highly proficient in Microsoft Excel
• Strong project management and prioritization skills
• Search Engine Marketing (SEM) subject matter expert
• Data driven with the ability to tell a story about performance
• Extremely organized and detail-oriented
• Capable of managing multiple priorities
• Strong communication skills
• Comfortable working in fast paced environment with high volume of clients and campaigns

Job Description

The Planet Group is seeking a SEM Specialist to join one of our clients, a leading global marketing company that specializes in creating personalized customer experiences.

• Location: Remote, EST hours (qualified candidates must be a US citizen working within the US)
• Duration: 5-6 Months
• Pay Rate: $35-$40/hr depending on experience

SEM Specialist Responsibilities:

• Execute routine campaign optimizations to support SEM performance goals.
• Manage budget updates for campaigns (weekly/bi-weekly).
• Conduct weekly feed checks in Google Merchant Center.
• Account support via Search Ads 360 (SA360).
• Process co-op submissions (monthly).
• Respond to store and field-level ad hoc requests.
• Collaborate with internal team via documentation and existing SOPs/training materials.
• Must be able to work independently and manage updates efficiently with minimal oversight.

SEM Specialist Qualifications:

• 3+ years of hands-on experience managing Paid Search (Google Ads/SA360); agency experience preferred.
• Strong familiarity with Search Ads 360.
• Google Merchant Center, and dynamic feed setups experience is a plus.
• Excellent organizational and time-management skills for operating in a lean, part-time capacity.
• Automotive industry or multi-location account experience is a plus.
• Strong communication skills and comfort working independently with documented processes.
• Google Ads certification preferred.

The staffing industry has seen an increase in people falsely representing themselves as recruiters to gather personal information from job seekers. For your safety, do not provide sensitive data to anyone you have not spoken with thoroughly, never provide banking information during the application process and always double check the email address of the Recruiter to ensure it's from an official Planet domain (@theplanetgroup.com or @launchcg.com) - and not a domain with an alternative extension like .net, .org or .jobs.

The Planet Group and our companies are equal opportunity employers. It is our practice not to discriminate against any employee or applicant based on any criteria, condition or basis protected by laws or regulations in the locations where we do business. All qualified applicants are encouraged to apply. We celebrate diversity and are committed to providing an environment of mutual respect. We believe that diversity, equity and inclusion enable us to better meet our mission and values while serving our clients across the globe. If you have a disability or handicap and would like us to accommodate you in any reasonable way, please inform your recruiter, or contact us, so that we can discuss the appropriate alternatives available.

Company Description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method-we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Job Description

Our SEM Specialists are our resident paid search experts, responsible for keeping on top of trends, developments, and best practices and putting them to optimal use for each client's paid search campaigns across our digital team.

You will work with brand-name automotive OEMS and dealer groups who demand - and recognize - excellence. You'll be part of a cross-functional team working together to make sure client needs are anticipated and met through execution.

As an SEM Specialist, you will be responsible for the following key areas: 1) design, implementation, and execution of paid search strategy 2) Day-to-day optimization of campaigns 3) Implementation of ad-hoc client requests 4) Acting as a paid search POC for your assigned clients 5) project management on accounts you own.

You will need to have more than SEM experience; you will need to have the drive to work independently and the communication skills to work as part of a thriving team.

Responsibilities

• Driving paid search strategy for your clients
• Design, implementation, and execution of your clients paid search campaigns
• Daily optimization efforts to achieve your client's performance targets & goals
• Campaign monitoring to ensure the account is pacing well relative to budgets and targets
• Implementing testing initiatives in key areas such as ad creatives, audience segmentation, placements, and networks
• Design & implementation of ad-hoc client requests for campaign builds, creative rollouts, reporting requests and other needs
• Configure required campaign templates to streamline dynamic campaign creation & maintenance
• Activate relevant audiences supplied by client
• Work and prioritize within timelines; coordinate work-steams across teams and channels
• Effectively communicate both verbally and in writing with both internal and external stakeholders
• Stay current with Google and Facebook new features and best practices.

Qualifications

Qualifications

• 3-5 years in experience working in Paid Search strategy and execution
• Certifications within Google Ads and Bing is required
• Knowledge of 3rd party bid-management tools
• Experience w/call tracking systems & implementations
• Proven track-record: past projects were consistently successful (i.e., met the consumer's need, met business objectives, delivered on-time with no/few surprises)
• Ability to grasp complex concepts and systems quickly, and express them in simple ways
• Working experience within Google Tag Manager & Google Analytics for paid media marketing objectives
• Experience working within a task manager system is highly preferred
• Deadline and detail oriented, with the ability to handle multi-faceted task lists
• Critical thinking and quantitative analytical skills
• Proficient in MS Excel, PowerPoint, and Word
• Excellent verbal and written skills
• High-energy, positive, team-first mentality

Additional things that will impress us:

• Automotive marketing experience
• A Google Analytics certification
• You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
• Bring ideas and thought leadership to the table
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
• You are comfortable working with 3rd party tracking platforms

Additional Information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.

Compensation Range: $53,200 - $67,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/25/2025.

#LI-DJ1

Company description

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method-we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

Overview

Our SEM Specialists are our resident paid search experts, responsible for keeping on top of trends, developments, and best practices and putting them to optimal use for each client's paid search campaigns across our digital team.

You will work with brand-name automotive OEMS and dealer groups who demand - and recognize - excellence. You'll be part of a cross-functional team working together to make sure client needs are anticipated and met through execution.

As an SEM Specialist, you will be responsible for the following key areas: 1) design, implementation, and execution of paid search strategy 2) Day-to-day optimization of campaigns 3) Implementation of ad-hoc client requests 4) Acting as a paid search POC for your assigned clients 5) project management on accounts you own.

You will need to have more than SEM experience; you will need to have the drive to work independently and the communication skills to work as part of a thriving team.

Responsibilities

• Driving paid search strategy for your clients
• Design, implementation, and execution of your clients paid search campaigns
• Daily optimization efforts to achieve your client's performance targets & goals
• Campaign monitoring to ensure the account is pacing well relative to budgets and targets
• Implementing testing initiatives in key areas such as ad creatives, audience segmentation, placements, and networks
• Design & implementation of ad-hoc client requests for campaign builds, creative rollouts, reporting requests and other needs
• Configure required campaign templates to streamline dynamic campaign creation & maintenance
• Activate relevant audiences supplied by client
• Work and prioritize within timelines; coordinate work-steams across teams and channels
• Effectively communicate both verbally and in writing with both internal and external stakeholders
• Stay current with Google and Facebook new features and best practices.

Qualifications

Qualifications

• 3-5 years in experience working in Paid Search strategy and execution
• Certifications within Google Ads and Bing is required
• Knowledge of 3rd party bid-management tools
• Experience w/call tracking systems & implementations
• Proven track-record: past projects were consistently successful (i.e., met the consumer's need, met business objectives, delivered on-time with no/few surprises)
• Ability to grasp complex concepts and systems quickly, and express them in simple ways
• Working experience within Google Tag Manager & Google Analytics for paid media marketing objectives
• Experience working within a task manager system is highly preferred
• Deadline and detail oriented, with the ability to handle multi-faceted task lists
• Critical thinking and quantitative analytical skills
• Proficient in MS Excel, PowerPoint, and Word
• Excellent verbal and written skills
• High-energy, positive, team-first mentality

Additional things that will impress us:

• Automotive marketing experience
• A Google Analytics certification
• You are an energetic and creative search marketing enthusiast; eager to roll up your sleeves and be hands on, learn, and grow in the search engine marketing space
• Bring ideas and thought leadership to the table
• You are entrepreneurial spirited and a self-starter; able to work both independently and in a team environment
• You are comfortable working with 3rd party tracking platforms

Additional information

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact All your information will be kept confidential according to EEO guidelines.

Compensation Range: $53,200 - $67,200 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/25/2025.

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