5,087 Sem Specialist jobs in the United States

• Employment Type: Full-Time
• Benefits Offered: Dental, Medical, Retirement, Vision
• Compensation: $35 per hour

As an SEM Specialist, you will play a crucial role in supporting the Lead Generation Manager and ensuring the continued success of our SEM campaigns for clients around the world. This role focuses on researching, maintenance, optimization, reporting, and client interactions. You will be responsible for enhancing campaign performance and maintaining clear communication with teammates on your client accounts.

RESPONSIBILITIES:

• Campaign Optimization: Review and optimize SEM campaigns regularly to improve performance - this includes keyword management, ad copy adjustments, bidding strategy optimization, etc.
• Client Meetings: Be client-facing in regularly scheduled or as-needed client meetings. Be prepared with strategic recommendations and professional guidance.
• Research: Conduct comprehensive keyword research to generate budget recommendations tailored to a clients’ market competition based on available budget and competition analysis.
• Generate reports: Gather KPI reports to effectively communicate campaign results - this includes for recurring meetings & intermittent progress checks.
• Budget Management: Ensure proper allocation of ad spend for campaigns you’re responsible for.
• Transparency: Maintain open and transparent communication with clients regarding campaign performance and results.
• Cross-Functional Collaboration: Collaborate with other departments as needed to address client needs and enhance campaign effectiveness.
• Analytics Support: Assist in analytics tracking as required, whether for reporting or technical setups, working with the team. Assist in maintaining active paid ad reports.
• Product Support: Help execute the delivery of paid advertising products related to SEM marketing, both existing and new offerings.
• Other Duties: Assist in other departmental tasks as required to provide additional support.

QUALIFICATIONS:

• Experience: Minimum 2-5 years of hands-on experience working with Google Ads, Microsoft Advertising, and other paid search platforms, with a preference for experience in medical marketing.
• Digital Analytics: Basic understanding of on- and off-platform tracking, reporting, and testing.
• Marketing Knowledge: Best practices for copy development, call-to-actions, and dayparting effectiveness.
• Communication Skills: Strong communication skills to effectively convey campaign performance and strategies to clients and team members.
• Budget Management: Ability to assist in managing campaign budgets effectively
• without setting and forgetting.
• Call Tracking Experience: Experience with call tracking or lead tracking systems is
• preferred.

KEY ATTRIBUTES

Lead by example

• Be an example to and influence your peers positively.
• Exhibit a strong work ethic, punctuality, and a commitment to your responsibilities.
• Have a positive attitude and approach, inspiring others.

Accountability

• Embrace ownership of your actions and responsibilities within a team framework.
• Honor your commitments and focus on delivering high-quality on time.
• Work collaboratively to rectify issues as they arise while ensuring their recurrence.

Professionalism

• Uphold a high standard of professionalism with fellow team members, clients, and stakeholders.
• Communicate thoughtfully and respectfully.
• Represent the company's core values.

Solve Problems Proactively

• Look for and anticipate potential challenges. Where possible, proactively seek out solutions before they escalate.
• Contribute with innovative ideas.
• Collaborate efficiently with your team. Tackle issues head-on and be a problem-solver.

Seek Continuous Improvement

• Embrace a growth-oriented mindset, actively pursuing opportunities to elevate your skills and knowledge.
• Stay up to date with industry trends and breakthroughs.
• Engage in workshops, seminars, and training sessions.

Positivity

• Embody positivity in your interactions, inspiring a constructive and uplifting atmosphere within the team.
• Approach challenges with an optimistic outlook, driving motivation and resilience.
• Foster a culture of encouragement and support.

• Employment Type: Full-Time
• Benefits Offered: Dental, Medical, Retirement, Vision
• Compensation: $35 per hour

As an SEM Specialist, you will play a crucial role in supporting the Lead Generation Manager and ensuring the continued success of our SEM campaigns for clients around the world. This role focuses on researching, maintenance, optimization, reporting, and client interactions. You will be responsible for enhancing campaign performance and maintaining clear communication with teammates on your client accounts.

RESPONSIBILITIES:

• Campaign Optimization: Review and optimize SEM campaigns regularly to improve performance - this includes keyword management, ad copy adjustments, bidding strategy optimization, etc.
• Client Meetings: Be client-facing in regularly scheduled or as-needed client meetings. Be prepared with strategic recommendations and professional guidance.
• Research: Conduct comprehensive keyword research to generate budget recommendations tailored to a clients market competition based on available budget and competition analysis.
• Generate reports: Gather KPI reports to effectively communicate campaign results - this includes for recurring meetings & intermittent progress checks.
• Budget Management: Ensure proper allocation of ad spend for campaigns youre responsible for.
• Transparency: Maintain open and transparent communication with clients regarding campaign performance and results.
• Cross-Functional Collaboration: Collaborate with other departments as needed to address client needs and enhance campaign effectiveness.
• Analytics Support: Assist in analytics tracking as required, whether for reporting or technical setups, working with the team. Assist in maintaining active paid ad reports.
• Product Support: Help execute the delivery of paid advertising products related to SEM marketing, both existing and new offerings.
• Other Duties: Assist in other departmental tasks as required to provide additional support.

QUALIFICATIONS:

• Experience: Minimum 2-5 years of hands-on experience working with Google Ads, Microsoft Advertising, and other paid search platforms, with a preference for experience in medical marketing.
• Digital Analytics: Basic understanding of on- and off-platform tracking, reporting, and testing.
• Marketing Knowledge: Best practices for copy development, call-to-actions, and dayparting effectiveness.
• Communication Skills: Strong communication skills to effectively convey campaign performance and strategies to clients and team members.
• Budget Management: Ability to assist in managing campaign budgets effectively
• without setting and forgetting.
• Call Tracking Experience: Experience with call tracking or lead tracking systems is
• preferred.

KEY ATTRIBUTES

Lead by example

• Be an example to and influence your peers positively.
• Exhibit a strong work ethic, punctuality, and a commitment to your responsibilities.
• Have a positive attitude and approach, inspiring others.

Accountability

• Embrace ownership of your actions and responsibilities within a team framework.
• Honor your commitments and focus on delivering high-quality on time.
• Work collaboratively to rectify issues as they arise while ensuring their recurrence.

Professionalism

• Uphold a high standard of professionalism with fellow team members, clients, and stakeholders.
• Communicate thoughtfully and respectfully.
• Represent the company's core values.

Solve Problems Proactively

• Look for and anticipate potential challenges. Where possible, proactively seek out solutions before they escalate.
• Contribute with innovative ideas.
• Collaborate efficiently with your team. Tackle issues head-on and be a problem-solver.

Seek Continuous Improvement

• Embrace a growth-oriented mindset, actively pursuing opportunities to elevate your skills and knowledge.
• Stay up to date with industry trends and breakthroughs.
• Engage in workshops, seminars, and training sessions.

Positivity

• Embody positivity in your interactions, inspiring a constructive and uplifting atmosphere within the team.
• Approach challenges with an optimistic outlook, driving motivation and resilience.
• Foster a culture of encouragement and support.

Job Description

Description:

Strategize, create, and monitor Search Engine Marketing campaigns within designated accounts in Google, Bing, and other marketing platforms to achieve assigned revenue and acquisition KPIs. Work with internal clients and external vendors to ensure changes are implemented and executed. Track and report on results to continually optimize the accounts. The ideal candidate demonstrates an interest in continued learning in a constantly evolving field, a drive for innovation and is not only a team player but can identify and address tasks without direction.

The Digital Marketing team is strong and empowered to be innovative in the latest SEM strategies. The SEM Account Manager thinks critically about how to make our team and brands better and in turn expects to be given the ability to execute those ideas

• Working in a team environment

• Optimizing and building paid search campaigns in accounts that spend in excess of $1MM annually

• Working alongside key brand leadership to develop and implement paid search marketing initiatives

• Working with content and design teams to create high-quality landing pages and retargeting ads

• Perform A/B ad testing, keyword research, and ongoing bid management

Qualifications:

· Hands-on experience with any of these paid platforms: Google Adwords, Bing, Facebook, or Pinterest

· Strong analytical skills matched with problem-solving

· Bachelor’s degree in business/marketing/communications or a related field preferred

· Knowledge of PPC campaigns architecture and optimization

· Ability to write effective ad copy

· Self-motivated, detail-oriented and strong analytical/problem-solving skills

· • Comfortable working in a fast-paced, dynamic and collaborative environment

· • Digital marketing related certifications a plus

Physical Requirements:

· The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job, with or without reasonable accommodation.

· The position is regularly required to sit at a desk/computer.

Gardens Alive is an Equal Opportunity Employer

• Develop and implement comprehensive SEO strategies, including keyword research, on-page optimization, technical SEO audits, and link-building initiatives.
• Manage and optimize SEM campaigns across platforms like Google Ads and Bing Ads, focusing on ROI and performance metrics.
• Conduct in-depth website analytics using tools such as Google Analytics, SEMrush, and Ahrefs to identify trends, opportunities, and areas for improvement.
• Create compelling and targeted ad copy and landing page content.
• Monitor campaign performance, analyze data, and generate detailed reports with actionable insights.
• Collaborate with content creators, web developers, and other marketing team members to ensure cohesive campaign execution.
• Stay up-to-date with the latest SEO, SEM, and digital marketing trends, algorithm updates, and best practices.
• Provide strategic recommendations to clients on how to improve their online marketing efforts.
• Manage client relationships and communicate campaign progress effectively.
• Contribute to the development of new marketing strategies and service offerings.

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of proven experience in digital marketing, with a specialization in SEO and SEM.
• Demonstrated success in improving search engine rankings and driving organic/paid traffic growth for clients.
• In-depth knowledge of SEO tools (e.g., Google Search Console, SEMrush, Ahrefs, Moz) and analytics platforms (e.g., Google Analytics).
• Hands-on experience managing paid search campaigns (PPC) and understanding of bidding strategies and ad copywriting.
• Strong analytical skills with the ability to interpret complex data and translate it into actionable strategies.
• Excellent written and verbal communication skills, with the ability to present findings clearly and persuasively.
• Experience with content marketing, social media marketing, and email marketing is a plus.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Certifications in Google Ads and Google Analytics are highly desirable.

• Develop and execute comprehensive SEO strategies to improve organic search rankings and drive qualified traffic.
• Conduct in-depth keyword research and competitor analysis to identify new opportunities.
• Manage and optimize SEM campaigns across platforms like Google Ads, Bing Ads, and others, ensuring maximum ROI.
• Monitor, analyze, and report on website performance using tools like Google Analytics, SEMrush, and Ahrefs.
• Implement on-page and off-page SEO best practices, including content optimization, link building, and technical SEO.
• Create and manage targeted paid search campaigns, including ad copywriting, bid management, and landing page optimization.
• Collaborate with content creators and web developers to ensure alignment with SEO and SEM goals.
• Stay up-to-date with the latest trends, algorithm updates, and best practices in SEO and SEM.
• Identify and implement strategies for conversion rate optimization (CRO).
• Provide regular performance reports with actionable insights and recommendations to stakeholders.
• Manage digital marketing budgets effectively for paid search campaigns.
• Explore and leverage emerging digital marketing channels and tactics.
• Conduct A/B testing on ad copy, landing pages, and keywords to improve campaign performance.

• Bachelor's degree in Marketing, Digital Media, Business, or a related field.
• Minimum of 4-6 years of experience in digital marketing, with a strong focus on SEO and SEM.
• Proven track record of successful SEO and SEM campaign management, delivering measurable results.
• Expertise in keyword research, content strategy, link building, and technical SEO.
• Proficiency in Google Ads, Google Analytics, and other relevant PPC/SEO tools (e.g., SEMrush, Moz, Ahrefs).
• Strong analytical skills with the ability to interpret data and translate it into strategic actions.
• Experience with A/B testing and conversion rate optimization.
• Excellent written and verbal communication skills.
• Ability to work independently and collaboratively in a fast-paced environment.
• Strong project management and organizational skills.
• Familiarity with content management systems (CMS) is a plus.