Remote Digital Marketing Specialist - SEO/SEM
Posted 2 days ago
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Responsibilities:
- Develop and execute comprehensive SEO strategies to improve organic search rankings and website traffic.
- Conduct keyword research, competitive analysis, and site audits to identify opportunities and challenges.
- Implement on-page and off-page SEO tactics, including content optimization, link building, and technical SEO improvements.
- Manage and optimize SEM campaigns across Google Ads, Bing Ads, and other relevant platforms, focusing on ROI and CPA.
- Develop and manage ad creatives, landing page strategies, and bid management.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, SEMrush, and Ahrefs.
- Provide data-driven insights and recommendations for continuous campaign improvement.
- Stay up-to-date with the latest trends, algorithm updates, and best practices in SEO, SEM, and digital marketing.
- Collaborate with content creators, web developers, and designers to ensure seamless campaign execution.
- Contribute to client strategy meetings, presenting campaign performance and strategic recommendations.
- Manage client expectations and build strong, trusted relationships.
- Identify and test new digital marketing channels and strategies.
- Ensure all digital marketing activities align with clients' overall business objectives and brand guidelines.
- Proactively identify potential issues and develop solutions to mitigate risks.
- This is a fully remote position, requiring excellent self-management and communication skills.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- 3+ years of proven experience in digital marketing, with a strong emphasis on SEO and SEM.
- Demonstrated success in developing and executing effective SEO and SEM campaigns.
- In-depth knowledge of search engine algorithms, ranking factors, and SEO tools (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).
- Proficiency in managing paid search campaigns (Google Ads, Bing Ads) and optimizing for performance.
- Strong analytical skills with the ability to interpret data and translate it into actionable insights.
- Excellent written and verbal communication skills, with the ability to articulate complex strategies clearly.
- Proven ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Experience with A/B testing and conversion rate optimization (CRO).
- Familiarity with website analytics and reporting tools.
- Must be comfortable working in a fully remote, collaborative environment and possess a reliable internet connection.
Digital Marketing Contractor
Posted 4 days ago
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Responsible for implementing and optimizing digital marketing and e-commerce strategies that produce interest across all stages of the buyer's journey and generate revenue. This entrepreneurial person will be tasked with increasing the online traffic and e-commerce revenue for select Precept brands. This is an independent contractor position, and more details will be discussed upon interview.
Duties and Responsibilities
- Responsible for channel management across email, SEM, SEO, affiliate, paid social, Google Ads, and other new marketing channels.
- Experience in structuring campaigns, testing ad copy, researching keywords, and building audiences.
- Able to build a customer audience lifecycle marketing plan (new customer acquisition, retention, and reactivation) for digital marketing investments across channels.
- Measures and reports the performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).
- Identifies trends and insights, and optimizes performance based on the insights.
- Plans, executes, and measures experiments and conversion tests.
- Utilizes strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Identifies critical conversion points and drop off points and optimizes user funnels.
- Brainstorms new and creative growth strategies through e-commerce and digital marketing.
- Proficiency using third-party analytics platforms (Google Analytics), Google Ads (AdWords) and Facebook Ads Manager.
- Experience working with e-commerce platforms like Shopify Plus, Klayvio/Mail Chimp, Google Analytics, ZenDesk, and more.
- Experience with campaign reporting and data analysis.
- Experience in optimizing landing pages and user funnel
- Experience with A/B and multivariate test & learning.
- Experience in setting up and optimizing PPC campaigns on all major search engines.
- Working knowledge of HTML, CSS, and JavaScript.
- Strong analytical abilities and quantitative skills.
- entrepreneurial approach and comfortable with ambiguity.
- Natural curiosity and desire to continuously learn.
Digital Marketing Strategist
Posted today
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Digital Marketing Manager
Posted 2 days ago
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Job Description
Key Responsibilities:
- Develop and execute a robust digital marketing strategy aligned with business objectives.
- Manage and optimize all SEO/SEM, marketing databases, email, social media, and display advertising campaigns.
- Measure and report on the performance of all digital marketing campaigns (ROI and KPIs).
- Design, build, and maintain our social media presence across all relevant platforms.
- Collaborate with internal teams and agencies to create engaging content and landing pages.
- Identify trends and insights, and optimize spend and performance based on the insights.
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.
- Instrument conversion points and optimize user funnels.
- Collaborate with agencies and other vendor partners.
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.
- Plan and execute A/B testing and other experiments to improve website performance and campaign effectiveness.
- Proven working experience in digital marketing or in an advisory/consultancy role, with a minimum of 5 years of experience.
- Demonstrable experience leading and managing SEO, SEM, email marketing, social media, and/or display advertising campaigns.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.
- Solid knowledge of website analytics tools (e.g., Google Analytics, Adobe Analytics).
- Experience in setting and optimizing PPC campaigns across various platforms.
- Working knowledge of content management systems (CMS) and basic HTML/CSS.
- Strong analytical skills and data-driven thinking.
- Up-to-date with the latest trends and best practices in online marketing and measurement.
- Excellent written and verbal communication skills.
- Bachelor’s degree in Marketing, Communications, or a related field.
Digital Marketing Strategist
Posted 2 days ago
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Job Description
- Develop and implement integrated digital marketing strategies aligned with business goals, focusing on SEO, SEM, social media, email marketing, content marketing, and affiliate marketing.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, etc., ensuring efficient budget allocation and ROI.
- Conduct keyword research and implement SEO best practices to improve organic search rankings and drive website traffic.
- Create engaging and compelling content for various digital channels, including website copy, blog posts, social media updates, and email newsletters.
- Analyze campaign performance data using tools like Google Analytics, SEMrush, and social media analytics platforms to identify trends, insights, and areas for improvement.
- Develop and execute email marketing campaigns, including list segmentation, automation, and A/B testing to enhance engagement and conversion rates.
- Manage social media presence, including content scheduling, community engagement, and social listening.
- Collaborate with cross-functional teams, including content creators, web developers, and sales, to ensure cohesive brand messaging and campaign execution.
- Stay up-to-date with the latest digital marketing trends, technologies, and best practices, recommending innovative approaches.
- Report on key performance indicators (KPIs) regularly to stakeholders, providing actionable recommendations.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 5+ years of proven experience in developing and executing successful digital marketing campaigns.
- In-depth knowledge of SEO, SEM, PPC, social media marketing, content marketing, and email marketing.
- Proficiency with digital marketing tools and platforms such as Google Analytics, Google Ads, Facebook Business Manager, HubSpot, Mailchimp, SEMrush, etc.
- Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
- Excellent written and verbal communication skills, with a knack for crafting compelling copy.
- Creative thinker with a passion for innovation and staying ahead of industry trends.
- Ability to work independently, manage time effectively, and meet deadlines in a remote setting.
- Experience in e-commerce marketing is a strong plus.
Digital Marketing Manager
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and execute integrated digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and display advertising.
- Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve lead generation goals.
- Oversee the creation of engaging and relevant content for all digital platforms, including website, blog, social media, and email newsletters.
- Analyze website traffic, campaign performance, and customer data to identify trends, insights, and areas for improvement.
- Develop and implement A/B testing strategies for website elements, ad copy, and email campaigns to improve conversion rates.
- Manage the company's social media presence, fostering community engagement and brand loyalty.
- Collaborate with cross-functional teams (sales, product, design) to ensure consistent brand messaging and campaign alignment.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage the digital marketing budget effectively, ensuring optimal allocation of resources.
- Report on key performance indicators (KPIs) to senior management, providing actionable recommendations.
- Bachelor's degree in Marketing, Communications, or a related field.
- 5+ years of progressive experience in digital marketing, with a strong focus on performance marketing.
- Proven expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
- Proficiency with marketing analytics tools (e.g., Google Analytics, Adobe Analytics) and ad platforms (Google Ads, Facebook Ads Manager).
- Strong understanding of marketing automation platforms and CRM systems.
- Excellent analytical and problem-solving skills with a data-driven approach.
- Exceptional written and verbal communication skills.
- Experience in managing multiple projects simultaneously in a fast-paced environment.
- Creative thinking and a passion for innovation in digital marketing.
Digital Marketing Strategist
Posted 2 days ago
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Job Description
Key responsibilities include developing and executing strategic digital marketing plans, defining target audiences, and optimizing campaigns for maximum ROI. You will manage advertising budgets, monitor campaign performance using analytics tools, and provide regular reports with actionable insights. The Digital Marketing Strategist will also be responsible for identifying new trends and opportunities in the digital marketing landscape, staying ahead of the curve to maintain a competitive edge. Collaboration with the creative team, web development team, and sales department is crucial to ensure integrated marketing efforts.
The successful candidate will have a proven track record of successfully managing digital marketing campaigns that have driven significant growth in website traffic, lead generation, and conversions. Excellent analytical skills are essential, with the ability to interpret complex data and translate it into effective strategies. Strong communication and presentation skills are required to articulate strategies and results to stakeholders. A Bachelor's degree in Marketing, Communications, Business, or a related field is required, with a minimum of 5 years of experience in digital marketing. Experience with marketing automation platforms and CRM systems is a plus. If you are a creative thinker with a passion for digital strategy and a results-oriented mindset, we encourage you to apply.
Responsibilities:
- Develop and execute comprehensive digital marketing strategies.
- Manage SEO, SEM, social media, content, and email marketing campaigns.
- Optimize campaigns for lead generation, customer acquisition, and conversion.
- Manage digital advertising budgets and allocate resources effectively.
- Analyze campaign performance using analytics tools (e.g., Google Analytics).
- Provide regular reports and actionable insights to stakeholders.
- Identify new digital marketing trends and opportunities.
- Collaborate with creative and web development teams.
- Conduct A/B testing and other experiments to improve campaign effectiveness.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing strategy and execution.
- Proven experience with SEO, SEM, social media marketing, and content strategy.
- Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, SEMrush).
- Strong analytical and problem-solving skills.
- Excellent written and verbal communication skills.
- Ability to manage multiple projects and meet deadlines.
- Experience with marketing automation and CRM platforms is a plus.
- Creative thinking and a passion for digital innovation.
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Digital Marketing Manager
Posted 2 days ago
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Digital Marketing Manager
Posted 2 days ago
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Job Description
Responsibilities:
- Develop and implement integrated digital marketing strategies across all online channels.
- Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive organic traffic.
- Oversee content marketing initiatives, including blog posts, articles, whitepapers, and case studies.
- Develop and execute email marketing campaigns to nurture leads and engage customers.
- Manage paid advertising campaigns (PPC, social media ads), setting budgets and optimizing for performance.
- Analyze website traffic, user behavior, and campaign performance using tools like Google Analytics.
- Identify target audiences and devise strategies to reach them effectively.
- Collaborate with design and development teams to ensure a seamless user experience across digital platforms.
- Stay current with digital marketing trends, technologies, and best practices.
- Report on key performance indicators (KPIs) and provide actionable insights to stakeholders.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a focus on strategy development and execution.
- Proven experience in SEO, SEM, content marketing, email marketing, and social media advertising.
- Expertise with web analytics tools (e.g., Google Analytics) and marketing automation platforms.
- Strong understanding of website optimization and user experience principles.
- Excellent analytical, problem-solving, and project management skills.
- Creative mindset with the ability to generate innovative marketing ideas.
- Exceptional written and verbal communication skills.
- Ability to thrive in a remote, collaborative, and fast-paced work environment.
- Experience with A/B testing and conversion rate optimization (CRO).
Digital Marketing Strategist
Posted 2 days ago
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