11,050 Senior Brand Managers jobs in the United States

• Developing and implementing comprehensive brand strategies that align with business objectives and market opportunities.
• Crafting compelling brand narratives and ensuring consistency in messaging and visual identity across all marketing channels.
• Managing brand positioning, value propositions, and target audience segmentation.
• Overseeing the creation of marketing collateral, advertising campaigns, and promotional materials.
• Collaborating with the digital marketing team to ensure brand consistency in online presence, social media, and content.
• Conducting market research and competitive analysis to identify trends and opportunities for brand growth.
• Measuring and reporting on the effectiveness of brand marketing initiatives.
• Managing relationships with advertising agencies, media partners, and other vendors.
• Leading and mentoring junior marketing staff.
• Presenting brand strategies and campaign performance to senior leadership.
• Developing integrated marketing plans that leverage both traditional and digital channels.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA preferred.
• Minimum of 6 years of experience in brand management, marketing strategy, or a related field, preferably within the hospitality or entertainment industry.
• Proven track record of developing and executing successful brand-building campaigns.
• Strong understanding of consumer insights, market research, and competitive analysis.
• Excellent written and verbal communication skills, with exceptional presentation abilities.
• Proficiency in marketing analytics and ROI measurement.
• Experience managing agency relationships and cross-functional teams.
• Creative thinker with strong strategic planning and problem-solving skills.
• Ability to work effectively in a fast-paced, dynamic environment.

• Develop and implement comprehensive brand strategies aligned with business objectives.
• Oversee the creation of engaging marketing content and campaigns across digital and traditional platforms.
• Conduct market research and competitive analysis to identify opportunities and challenges.
• Manage brand positioning, messaging, and visual identity to ensure consistency.
• Collaborate with internal teams (sales, product, design) to ensure cohesive brand execution.
• Track and analyze marketing campaign performance, providing insights and recommendations for optimization.
• Manage external agencies and vendors to ensure high-quality deliverables.
• Develop and manage marketing budgets effectively.
• Stay abreast of the latest marketing trends, tools, and best practices.

• Bachelor's degree in Marketing, Business, Communications, or a related field; MBA preferred.
• Minimum of 7 years of experience in marketing, with a significant focus on brand management and strategy.
• Demonstrated success in developing and executing impactful marketing campaigns.
• Proficiency in digital marketing channels, social media, content marketing, and SEO/SEM.
• Excellent analytical, communication, and project management skills.
• Experience with marketing automation tools and CRM systems.
• Ability to think strategically and creatively, with a keen eye for detail.
• Proven ability to work independently and collaboratively in a remote setting.

We are partnering with a fast-growing CPG company expanding its footprint in North America to recruit a Brand Strategy Manager. This role will focus primarily on a developing and implementing brand strategy and play a central part in shaping its presence across digital, retail, and trade channels.

Position Summary

The Brand Strategy Manager will drive brand strategy and execution, with responsibilities spanning social media, packaging, customer service, innovation, trade shows, and ecommerce. The role requires a balance of creativity and data-driven decision making to connect with consumers, support sales growth, and deliver measurable business impact.

Key Responsibilities

• Lead social media channels, influencer partnerships, and affiliate programs.
• Manage creative agencies for packaging, advertising, and sales collateral.
• Oversee packaging design updates and new SKU launches.
• Direct customer service processes, ensuring timely resolution and consumer satisfaction.
• Coordinate innovation projects across internal teams and external partners.
• Analyze market trends, competitive activity, and portfolio performance; recommend corrective actions.
• Support sales with presentations, sample coordination, and retail marketing activations.
• Organize trade shows and consumer events, including Expo West.
• Oversee ecommerce strategy and agency partners, focusing on conversion, acquisition, and retention.
• Developing and Tracking budgets, KPIs, and ROI across campaigns; ensure alignment with brand principles of consumer focus, teamwork, and continuous improvement.

Requirements

• Bachelor’s degree in Marketing, Business, or related field (MBA a plus).
• + 6 years of brand management experience in food, beverage, or CPG (North American Market Highly Preferred).
• Expertise in integrated marketing, brand strategy, digital Marketing, and packaging development.
• Strong cross-functional collaboration with sales, supply chain, and product development.
• Knowledge of ecommerce platforms and digital performance metrics.
• Fluent in English; Spanish (Optional)

Desired Skills

• Creative yet analytical approach, balancing brand equity and performance marketing.
• Strong communication and presentation abilities.
• Adaptability in a fast-paced, entrepreneurial environment.
• Genuine interest in health, wellness, and better-for-you foods.

• Develop and implement integrated brand strategies aligned with business objectives.
• Conduct in-depth market research, consumer trend analysis, and competitive landscape assessments.
• Translate consumer insights into actionable brand initiatives and marketing campaigns.
• Define and manage brand positioning, messaging, and value propositions.
• Oversee the creation of compelling brand assets and marketing collateral.
• Collaborate with cross-functional teams (Marketing, Sales, Product Development) to ensure brand consistency.
• Track and analyze brand performance metrics, providing regular reports and recommendations.
• Manage brand budgets and ensure efficient allocation of resources.
• Identify and capitalize on new opportunities for brand growth and expansion.
• Stay abreast of industry trends and emerging consumer behaviors to maintain a competitive edge.
• Lead creative briefs and provide guidance to internal creative teams and external agencies.
• Ensure all brand communications adhere to brand guidelines and quality standards.

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 7 years of experience in brand management, marketing strategy, or a similar role within the FMCG industry.
• Proven track record of developing and executing successful brand strategies.
• Strong analytical skills with the ability to interpret complex data and derive actionable insights.
• Excellent understanding of market research methodologies and consumer psychology.
• Exceptional communication, presentation, and interpersonal skills.
• Demonstrated ability to lead projects and influence stakeholders across different departments.
• Creative thinking and a passion for building iconic brands.
• Experience working with cross-functional teams in a dynamic environment.
• Proficiency in marketing analytics tools and platforms.

• Develop and execute comprehensive brand strategies that align with company objectives and target audience.
• Conduct market research, competitive analysis, and consumer insights to identify opportunities and inform brand positioning.
• Define and articulate brand voice, messaging, and visual identity guidelines across all communication channels.
• Oversee the creation and implementation of integrated marketing campaigns to enhance brand visibility and engagement.
• Collaborate with internal teams (marketing, product development, sales) and external agencies to ensure consistent brand execution.
• Monitor brand performance metrics, analyze campaign effectiveness, and provide recommendations for optimization.
• Manage the brand's digital presence, including social media, website content, and online advertising.
• Develop and manage the brand marketing budget, ensuring efficient allocation of resources.
• Stay abreast of industry trends, emerging technologies, and best practices in brand management and marketing.
• Present brand strategies and performance reports to senior leadership.

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field. MBA preferred.
• 5-7 years of experience in brand management, marketing strategy, or a closely related field, preferably within the FMCG sector.
• Proven track record of developing and successfully executing impactful brand strategies and campaigns.
• Strong analytical skills with the ability to interpret market data and consumer insights.
• Excellent understanding of marketing principles, advertising, digital marketing, and social media.
• Exceptional written and verbal communication skills, with strong presentation abilities.
• Proficiency in marketing research tools and analytics platforms.
• Creative thinker with a strategic mindset and a strong understanding of consumer behavior.
• Ability to manage multiple projects simultaneously and work effectively in a hybrid team environment.
• Experience managing agency relationships is a plus.

• Developing and implementing long-term brand strategies, including positioning, messaging, and go-to-market plans.
• Conducting in-depth market research and competitive analysis to identify opportunities and threats.
• Defining target consumer segments and understanding their needs and preferences.
• Overseeing the development of integrated marketing campaigns across various channels (digital, social media, traditional advertising, in-store promotions).
• Managing brand budgets and ensuring optimal allocation of resources for maximum ROI.
• Collaborating with product development teams to ensure new product launches are aligned with brand strategy.
• Monitoring brand performance metrics and key performance indicators (KPIs), providing regular reports and insights to senior management.
• Building strong relationships with external agencies (advertising, PR, digital) to ensure effective campaign execution.
• Leading cross-functional teams to ensure consistent brand experience across all consumer interactions.
• Identifying and evaluating new business opportunities and strategic partnerships.

• Develop and implement long-term brand strategies aligned with company objectives and market opportunities.
• Conduct market research and competitive analysis to identify key trends, consumer insights, and growth opportunities.
• Define and articulate brand positioning, messaging, and value propositions for all product lines.
• Oversee the creation of integrated marketing campaigns across digital, social, traditional, and experiential channels.
• Collaborate with cross-functional teams, including product development, sales, creative, and communications, to ensure brand consistency and impactful execution.
• Manage the brand's visual identity, ensuring adherence to brand guidelines across all assets and communications.
• Develop and track key performance indicators (KPIs) to measure brand health, campaign effectiveness, and ROI.
• Identify and cultivate strategic partnerships that enhance brand visibility and reach.
• Manage agency relationships and external vendor partners to deliver high-quality brand initiatives.
• Stay informed about industry best practices, emerging marketing technologies, and evolving consumer preferences.
• Present brand strategies and campaign performance to senior leadership and stakeholders.
• Foster a strong brand culture within the organization.

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field; MBA strongly preferred.
• 7+ years of progressive experience in brand management, marketing strategy, or a related field, preferably within a CPG or relevant industry.
• Demonstrated success in developing and launching impactful brand campaigns and strategies.
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights.
• Excellent communication, presentation, and interpersonal skills.
• Proven ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with market research tools, analytics platforms, and marketing automation software.
• Creative thinker with a passion for storytelling and brand building.
• Strong leadership qualities and the ability to influence cross-functional teams.
• Experience managing budgets and external agencies effectively.

Strategy Overview - The goal is to scale Rip Valley by:

Increasing Social Media Followers: Build a larger, engaged audience on platforms like Instagram, TikTok, YouTube, Facebook to boost brand visibility and drive traffic.

Enhancing Website ): Optimize the website for user experience, SEO, and conversions to serve as a central hub for purchases and Fanatics Live break sign-ups.

Building Brand Equity: Create a recognizable, trusted brand through consistent messaging, high-quality content, and community engagement, leading to higher customer loyalty and revenue.

Pillar 1: Social Media Strategy for Follower Growth and Brand Equity

Content Creation: Produce high-quality content (e.g., card photos, break highlight videos, collector tips) tailored to each platform (Instagram for visuals, TikTok for short videos, YouTube for long-form content).

Platform Posting: Follow a consistent schedule (e.g., 1-3 posts/week on Instagram, 2-3 TikToks/week, 1-2 YouTube videos/month) to maintain visibility.

Engagement: Use polls, contests (e.g., "Guess the card for a free break spot"), and hashtag campaigns to boost interaction. Respond to comments to build community.

Follower Growth: Engaging content and consistent posting attract new followers, increasing reach (aim for 20-30% follower growth in 6 months).

Cross-Promotion: Posts include CTAs linking to for purchases or Fanatics Live for break sign-ups.

Customer Base and Revenue Growth: A larger, engaged follower base drives repeat business, scaling both in-shop and online revenue.

Pillar 2: Website Optimization for Scaling and Brand Equity

Optimization: Ensure is mobile-friendly, fast-loading (under 3 seconds), and secure (SSL encryption).

Content & Features: Include product listings, a Live break schedule, a blog (e.g., "Top 10 Cards to Collect in 2025"), and a newsletter sign-up form.

SEO & CTAs: Optimize for keywords like "sports card breaks" or "buy sports cards online" to rank higher on Google. Add clear CTAs (e.g., "Join Our Next Break") linking to Fanatics Live or in-shop promotions.

Traffic from Search/Social: SEO drives organic traffic; social media posts funnel followers to the website.

Conversions: Easy navigation and CTAs lead to purchases, break sign-ups, and newsletter subscriptions.

Cross-Promotion: Website links to Fanatics Live breaks and promotes in-shop events, driving traffic to both channels.

Pillar 3: Integrated Strategy for Scaling (how they work together)

Social Media <> Website: Social posts drive traffic to ; the website promotes social profiles and break schedules, creating a feedback loop.

Follower Growth: Engaging content (e.g., break clips, contests) increases followers, amplifying brand reach.

Traffic & Conversions: Website optimizations (SEO, CTAs) convert social media followers into buyers or breakers.

Live Breaks: Social media and website promote breaks, driving revenue.

In-Shop Visits: Geo-targeted social ads and website event promotions increase foot traffic, supporting the other 50% of revenue.

Brand Equity: Consistent branding and quality content across platforms build trust and recognition.

Customer Engagement: Interactive social posts and a user-friendly website foster engagement, reinforced by community efforts (e.g., Discord, hashtags).

Loyalty Programs: Reward repeat customers (e.g., discounts, free break slots) to retain them across channels.

Implementation Timeline

Month 1-2:

Optimize (mobile-friendly, SEO, break schedule page).

Align social media profiles with consistent branding; implement posting schedule on IG / tik tok / facebook

Launch / resume newsletter and hashtag campaign (#RipValleyBreaks).

Run targeted social ads ($50-100/week) to grow followers and drive website traffic.

Month 3-6:

Partner with 1-2 influencers to promote breaks.

Publish 2/3 blog posts or podcasts / month on for SEO.

Month 6-12:

Analyze metrics to double down on high-performing content (e.g., TikTok break clips).

Launch loyalty program to retain customers across channels.

start hosting major online break event or in-shop tournament, promoted via social media and website.

Additional tasks

Platform Focus: Prioritize Instagram and TikTok for younger collectors, YouTube for in-depth content, and Facebook for community building. Twitter/X is great for quick break updates.

Content Ideas: Create "Card of the Week" posts, break highlight reels, or "Collector Spotlight" features to engage followers.

Influencer Outreach: DM influencers with 5,000-50,000 followers for cost-effective partnerships (e.g., offer a $00 break spot for a shoutout).

Data:

Social media drives 70% of e-commerce traffic (per HubSpot).

Optimized websites increase conversions by 20-30% (per Google).

Sports card collectors engage 4.21% on Instagram vs. 1% average for retail.

Customer Behavior: Collectors use Instagram, TikTok, and YouTube to discover shops and breaks; 70% of online shoppers research via websites before buying (per Google).

Brand Growth Architect (Marketing Technologist)

Core Responsibilities

Digital Strategy Development and Execution: Create and implement a cohesive plan for social media, website optimization, and Fanatics Live integrations. This involves mapping out content calendars, break promotion campaigns, and cross-channel promotions to drive traffic and conversions.

Website Management and Optimization: Lead technical enhancements to , including SEO improvements, mobile responsiveness, secure checkout integrations, and content management (e.g., adding break schedules, blogs, and newsletter sign-ups). Use tools like Shopify or Squarespace to build features that support online sales and community engagement.

Social Media and Content Management: Oversee content creation (e.g., break highlight videos, collector tips) across platforms like Instagram, TikTok, YouTube, Facebook, and Twitter/X. Manage posting schedules, engagement tactics (polls, contests, hashtags like #RipValleyBreaks), and paid ads to grow followers (targeting 20-30% increase in 6 months).

Brand Equity Building: Monitor brand sentiment through analytics and community feedback, adjusting strategies to position Rip Valley as an authority in sports cards.

Relationship and Community Management: Forge partnerships with influencers, collectors, and local entities (e.g., sports teams) to expand reach. Build and moderate online communities (e.g., Discord, Facebook Groups) and loyalty programs to foster repeat business and user-generated content.

Data-Driven Optimization: Use analytics tools to track performance (e.g., engagement rates, traffic sources, conversion rates) and iterate on strategies. Integrate AI tools for automation, such as content generation (e.g., Canva AI) or customer insights (e.g., predictive analytics for break participation).

Cross-Channel Integration: Align in-shop events with digital efforts and ensure seamless customer journeys from social discovery to purchase or break sign-up.

Team Coordination and Reporting: Manage in shop freelance creators / staff, and report progress to partners via dashboards showing ROI, channel specific growth.

Required Skills and QualificationsTo succeed, the candidate must blend technical prowess with creative and interpersonal skills:

Technical Proficiency: Hands-on experience with web development (e.g., HTML/CSS, JavaScript, CMS platforms like Shopify or WordPress) for site optimizations. Familiarity with SEO tools (Google Keyword Planner, SEMrush), analytics (Google Analytics, Instagram Insights), and automation (Zapier, AI tools like ChatGPT for content).

Digital Marketing Expertise: Proven track record in social media management, content strategy, and growth hacking (e.g., A/B testing, targeted ads). Knowledge of e-commerce best practices and platforms like Fanatics Live.

Brand Management and Growth: Ability to develop brand guidelines and strategies that drive equity. Experience in scaling small businesses, ideally in retail or niche markets like collectibles.

Relationship-Building: Strong networking skills for influencer partnerships, community engagement, and stakeholder management. Excellent communication for collaborating with in-shop staff and partners.

Analytical and Strategic Thinking: Data-savvy with skills in metrics tracking (e.g., 1-3% social engagement rate, 2-5% website conversion rate) and using insights to pivot strategies.

Day-to-Day FunctionsA typical day might include:

Morning: Review analytics from overnight social engagement and website traffic; adjust ad budgets for underperforming campaigns.

Midday: Create or approve content (e.g., a TikTok video of a Fanatics Live break) and schedule posts using tools like Later or Hootsuite.

Afternoon: Optimize (e.g., update SEO on a new blog post about card trends) and monitor break sign-ups.

Evening: Engage with community (e.g., respond to comments, host a live Q&A) and outreach to influencers for collaborations.

Weekly: Meet with partners to report on metrics (e.g., follower growth) and plan events like in-shop trading nights promoted digitally.

Performance Metrics and Success IndicatorsSuccess will be measured by tangible outcomes tied to business goals:

Growth Metrics: 20-30% increase in social followers and 30-50% in website traffic within 6 months.

Engagement and Conversion: 1-3% social engagement rate; 2-5% website conversion rate (e.g., break sign-ups or purchases).

Brand Health: Improved sentiment scores (via tools like Brandwatch) and increased user-generated content (e.g., #RipValleyBreaks posts).

Revenue Impact: 20-40% overall revenue growth, with attribution to digital channels (e.g., tracked via UTM links).

Relationship Milestones: Secure 2-3 influencer partnerships quarterly; grow community groups by 15-20% monthly.

Technical Efficiency: Website load times under 3 seconds; seamless integrations (e.g., Fanatics Live embeds).

Job Type: Full-time

Pay: 80, 100,000.00 per year

Benefits:

• Paid time off

Application Question(s):

• Do you know much about the sports card hobby world?
• Are you a self starter and able to take a set of goals and build something?
• Are you organized and accountable?
• Do you have specific web development and social media experience?

Ability to Commute:

• Phoenix, AZ Required)

Ability to Relocate:

• Phoenix, AZ 85004: Relocate before starting work (Required)

Work Location: In person