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Digital Marketing Manager - Performance Campaigns
Posted today
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Job Description
You will be responsible for developing and executing comprehensive digital marketing strategies across various platforms, including Google Ads (Search, Display, Shopping), social media advertising (Facebook, Instagram, LinkedIn), and other paid acquisition channels. This includes managing campaign budgets, conducting keyword research, optimizing ad creatives and landing pages, and analyzing campaign performance to identify trends and opportunities for improvement. A deep understanding of marketing analytics, conversion rate optimization (CRO), and A/B testing is essential.
The ideal candidate is highly analytical, results-oriented, and possesses excellent project management skills. You will collaborate closely with the marketing, sales, and product teams to ensure alignment with overall business objectives. This role demands a proactive approach to identifying new marketing opportunities, staying ahead of industry trends, and continuously refining strategies to maximize ROI. You should be adept at interpreting complex data, translating insights into actionable recommendations, and presenting performance reports to senior leadership.
Responsibilities:
- Develop, implement, and manage data-driven digital marketing campaigns across paid search, paid social, and other relevant channels.
- Manage campaign budgets, bidding strategies, and audience targeting to optimize performance and achieve key marketing KPIs (e.g., CPA, ROAS, Conversion Rate).
- Conduct in-depth keyword research, competitor analysis, and market trend analysis.
- Create compelling ad copy and design visually appealing ad creatives, working with design teams as needed.
- Optimize landing pages for conversion rate improvement through A/B testing and user experience enhancements.
- Monitor, analyze, and report on campaign performance using tools such as Google Analytics, Google Ads, and social media ad platforms.
- Identify and test new digital marketing channels and strategies to expand reach and drive growth.
- Collaborate with content marketing, SEO, and email marketing teams to ensure integrated campaign execution.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on paid acquisition and performance marketing.
- Proven expertise in managing Google Ads (SEM, Display, Shopping), Facebook Ads, and other major advertising platforms.
- Proficiency in Google Analytics and other web analytics tools.
- Solid understanding of SEO principles and conversion rate optimization (CRO).
- Experience with marketing automation tools and CRM systems is a plus.
- Exceptional analytical, quantitative, and problem-solving skills.
- Strong project management and organizational abilities.
- Excellent written and verbal communication skills.
- Ability to thrive in a fast-paced, remote work environment.
Is this job a match or a miss?
Digital Marketing Manager - Performance Campaigns
Posted 1 day ago
Job Viewed
Job Description
Is this job a match or a miss?
Digital Marketing Manager - Performance Campaigns
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on performance metrics (ROAS, CPA, CAC).
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook, Instagram, LinkedIn, and other relevant channels.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance.
- Monitor campaign budgets, allocate spend effectively, and track performance against KPIs.
- Analyze campaign data, generate detailed reports, and provide actionable insights to improve strategy and execution.
- Stay current with industry trends, platform updates, and emerging digital marketing technologies.
- Collaborate with content creators, designers, and web developers to ensure cohesive campaign messaging and landing page optimization.
- Manage relationships with third-party advertising agencies and technology vendors.
- Identify new growth opportunities and innovative approaches to digital advertising.
- Ensure brand consistency and messaging across all digital channels.
- Contribute to the overall marketing strategy and provide insights based on campaign performance data.
- Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
- Minimum of 5-7 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of successfully managing large-scale paid advertising budgets and campaigns.
- In-depth knowledge of SEM, SEO best practices, social media advertising, programmatic advertising, and affiliate marketing.
- Proficiency with digital marketing tools and platforms (e.g., Google Analytics, Google Ads, Facebook Ads Manager, SEMrush, HubSpot).
- Strong analytical skills with the ability to interpret complex data sets and derive actionable insights.
- Excellent written and verbal communication skills.
- Project management skills with the ability to manage multiple campaigns simultaneously.
- Experience with A/B testing and conversion rate optimization (CRO).
- Creative thinker with a data-driven approach to problem-solving.
- Relevant certifications (e.g., Google Ads, Facebook Blueprint) are a plus.
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Digital Marketing Manager - Performance Campaigns
Posted 1 day ago
Job Viewed
Job Description
Key Responsibilities:
- Developing and managing comprehensive paid media strategies across platforms such as Google Ads, Facebook Ads, Instagram Ads, and LinkedIn Ads.
- Planning, executing, and optimizing PPC campaigns to achieve target CPA, ROAS, and other key performance indicators.
- Conducting keyword research, audience segmentation, and competitive analysis to inform campaign strategies.
- Monitoring campaign performance daily, analyzing data, and providing regular reports with actionable insights and recommendations.
- A/B testing ad creatives, landing pages, and targeting parameters to improve campaign effectiveness.
- Collaborating with content creators and designers to develop compelling ad copy and visuals.
- Staying abreast of industry trends, platform updates, and best practices in digital advertising.
- Managing and optimizing the digital marketing budget effectively.
The ideal candidate will have a Bachelor's degree in Marketing, Business, or a related field, with a proven track record (4+ years) of managing successful paid media campaigns. Strong analytical skills and proficiency in Google Analytics, Google Ads, social media advertising platforms, and bid management tools are essential. Excellent written and verbal communication skills, along with the ability to interpret complex data and translate it into actionable strategies, are required. Experience with SEO, email marketing, and marketing automation platforms is a plus. This hybrid role offers a balance between in-office collaboration and remote work flexibility, allowing for focused execution and team synergy.
Is this job a match or a miss?
Digital Marketing Manager - Performance Campaigns
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop and execute comprehensive digital marketing strategies to drive lead generation, customer acquisition, and brand awareness.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Meta Ads, LinkedIn Ads, and others.
- Conduct keyword research, audience segmentation, and A/B testing to improve campaign performance and conversion rates.
- Analyze campaign performance data, providing actionable insights and recommendations to stakeholders.
- Develop and manage budgets for digital marketing campaigns, ensuring efficient allocation of resources to maximize ROI.
- Collaborate with content creators, designers, and web developers to ensure cohesive and effective campaign assets.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Manage SEO efforts to improve organic search rankings and drive website traffic.
- Oversee email marketing campaigns, including segmentation, automation, and performance tracking.
- Report on key marketing metrics and campaign effectiveness to senior management.
- Work closely with sales and product teams to align marketing efforts with business objectives.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- 5+ years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven success in managing and optimizing SEM, social media advertising, and display campaigns.
- Proficiency in marketing analytics tools such as Google Analytics, Adobe Analytics, and other data visualization platforms.
- Experience with marketing automation platforms and CRM systems.
- Strong understanding of SEO principles and best practices.
- Excellent analytical, strategic thinking, and problem-solving skills.
- Exceptional communication and presentation skills, with the ability to convey complex data clearly.
- Ability to manage multiple projects simultaneously and meet deadlines.
- Experience with HTML/CSS is a plus.
Is this job a match or a miss?
Digital Marketing Manager - Performance Campaigns
Posted 1 day ago
Job Viewed
Job Description
Is this job a match or a miss?
Digital Marketing Manager - Performance Campaigns
Posted 1 day ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies focused on performance metrics.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Bing Ads, Facebook, Instagram, and LinkedIn.
- Conduct thorough keyword research, audience segmentation, and A/B testing for ad creatives and landing pages.
- Monitor, analyze, and report on campaign performance, providing insights and recommendations for improvement.
- Manage digital advertising budgets effectively to maximize ROI and achieve target KPIs.
- Collaborate with content and design teams to create engaging ad copy, visuals, and landing page content.
- Stay up-to-date with the latest digital marketing trends, tools, and best practices.
- Identify new opportunities for audience targeting and channel expansion.
- Work with the marketing team to ensure alignment with overall marketing goals and brand strategy.
- Analyze website traffic and user behavior to optimize conversion rates.
Is this job a match or a miss?
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Digital Marketing Manager - Performance Campaigns
Posted 1 day ago
Job Viewed
Job Description
- Develop and implement comprehensive digital marketing strategies focused on performance metrics (e.g., CPA, ROAS, Lead Volume).
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and programmatic display networks.
- Conduct keyword research, audience segmentation, and A/B testing to enhance campaign effectiveness.
- Monitor campaign performance, analyze data, and provide regular reports with actionable insights and recommendations.
- Manage digital marketing budgets efficiently to maximize return on investment.
- Collaborate with the content team to create compelling ad copy, landing pages, and other marketing materials.
- Oversee email marketing campaigns, including list management, segmentation, and automation.
- Stay up-to-date with the latest trends, technologies, and best practices in digital marketing and advertising.
- Work closely with web development and design teams to ensure optimal website performance and user experience for marketing initiatives.
- Analyze customer journey data to identify opportunities for improved engagement and conversion.
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong emphasis on performance marketing and paid media.
- Proven track record of successfully managing and optimizing paid search (SEM) and paid social campaigns.
- Expertise with Google Analytics, Google Ads, and other relevant digital marketing platforms.
- Strong analytical skills and the ability to interpret complex data sets.
- Experience with marketing automation platforms and CRM systems is a plus.
- Excellent written and verbal communication skills.
- Ability to work effectively in a hybrid work environment, collaborating with remote and in-office colleagues.
- Familiarity with SEO principles and conversion rate optimization (CRO).
- Certifications in Google Ads or other digital marketing platforms are advantageous.
Is this job a match or a miss?
Digital Marketing Manager - Performance Campaigns
Posted 1 day ago
Job Viewed
Job Description
Key Responsibilities:
- Develop and execute comprehensive digital marketing strategies to achieve key business objectives, including lead generation and sales.
- Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Ads, Instagram, LinkedIn, and other relevant channels.
- Conduct keyword research, audience segmentation, and bid management to maximize ROI.
- Implement A/B testing and conversion rate optimization strategies to improve campaign performance.
- Analyze campaign data and generate actionable insights to inform future strategies and tactics.
- Collaborate with creative teams to develop compelling ad copy, landing pages, and creative assets.
- Monitor marketing budget allocation and performance, ensuring efficient spend.
- Stay current with industry trends, emerging platforms, and best practices in digital marketing.
- Manage relationships with marketing technology vendors and partners.
- Report on campaign performance to stakeholders with clear, concise insights and recommendations.
Qualifications:
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven experience managing significant advertising budgets and achieving measurable results (ROAS, CPA, CPL).
- In-depth knowledge of SEM, SEO, social media advertising, programmatic display, and email marketing.
- Proficiency in Google Analytics, Google Ads, Facebook Ads Manager, and other relevant analytics and ad platforms.
- Strong analytical skills and ability to interpret complex data sets.
- Excellent written and verbal communication skills.
- Experience with marketing automation tools and CRM systems is a plus.
- Ability to work independently and collaboratively in a remote setting.
- Certification in Google Ads or Facebook Blueprint is highly desirable.
Is this job a match or a miss?
Digital Marketing Manager, Performance Campaigns
Posted 1 day ago
Job Viewed
Job Description
Responsibilities:
- Develop, implement, and manage comprehensive digital marketing strategies across paid search (SEM), social media advertising, display advertising, and affiliate marketing.
- Plan, execute, and optimize multi-channel marketing campaigns to achieve key performance indicators (KPIs) such as ROAS, CPA, CPL, and customer lifetime value.
- Manage significant advertising budgets, ensuring efficient allocation and maximum return on investment.
- Conduct in-depth keyword research, audience segmentation, and A/B testing to continuously improve campaign performance.
- Analyze campaign data and provide regular, actionable insights and reports to stakeholders.
- Collaborate with content creators, designers, and web developers to ensure compelling ad creatives and landing page experiences.
- Stay current with industry trends, emerging platforms, and best practices in digital marketing.
- Manage relationships with third-party agencies and technology providers.
- Develop and execute retargeting strategies to re-engage website visitors and lost customers.
- Contribute to the overall marketing strategy and brand positioning.
- Bachelor's degree in Marketing, Business, Communications, or a related field.
- Minimum of 5 years of experience in digital marketing, with a strong focus on performance marketing and paid media.
- Proven track record of successfully managing and optimizing paid search (Google Ads, Bing Ads), social media advertising (Facebook, Instagram, LinkedIn), and display advertising campaigns.
- Expertise in analytics tools such as Google Analytics, Adobe Analytics, and data visualization platforms.
- Proficiency in marketing automation platforms and CRM systems.
- Strong analytical skills with the ability to interpret complex data and translate it into strategic recommendations.
- Excellent understanding of SEO principles and their relationship with paid campaigns.
- Exceptional written and verbal communication skills, with the ability to present findings effectively.
- Experience in e-commerce is a significant advantage.
- A creative mindset combined with a data-driven approach to decision-making.
Is this job a match or a miss?