10,921 Senior Marketing Managers jobs in the United States

You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you'll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act

Our client, a dynamic and rapidly growing enterprise, is seeking an experienced and results-oriented Digital Marketing Strategy Director to lead their comprehensive digital marketing initiatives from Houston, Texas, US . This senior leadership position will be responsible for developing, implementing, and optimizing innovative digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. You will oversee all aspects of the digital marketing landscape, including SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. Key responsibilities include defining target audiences, setting campaign objectives, managing budgets, and analyzing performance metrics to ensure maximum ROI. You will lead a talented team of digital marketing professionals, fostering a collaborative and data-driven environment. The ideal candidate will possess a deep understanding of current digital marketing trends, tools, and best practices. Proven experience in developing and executing successful multi-channel digital campaigns across various platforms is essential. Expertise in analytics tools (e.g., Google Analytics, Adobe Analytics), marketing automation platforms, and CRM systems is required. You will work closely with product development, sales, and creative teams to ensure cohesive brand messaging and customer experience. Strategic thinking, strong analytical skills, and a passion for innovation in the digital space are paramount. A bachelor's degree in Marketing, Business Administration, or a related field is required; an MBA or advanced degree is a plus. A minimum of 7 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is necessary. Excellent leadership, communication, and project management skills are crucial for success in this demanding role. Join an organization where your strategic vision will shape the future of our digital presence.

Our client is seeking a visionary Digital Marketing Strategy Lead to spearhead their online marketing efforts from their vibrant office in Austin, Texas, US . This strategic role will be responsible for developing and executing comprehensive digital marketing campaigns to drive brand awareness, lead generation, and customer engagement. The ideal candidate possesses a deep understanding of the digital landscape, a proven track record of success in driving measurable results, and exceptional leadership capabilities.

Key responsibilities include:

• Developing and implementing innovative digital marketing strategies across multiple channels, including SEO, SEM, social media, email marketing, and content marketing.
• Managing and optimizing digital advertising campaigns (PPC, social ads) to achieve target ROI.
• Overseeing the creation of engaging and compelling digital content.
• Analyzing campaign performance data and providing actionable insights to improve effectiveness.
• Managing the digital marketing budget and ensuring efficient allocation of resources.
• Staying abreast of the latest digital marketing trends, technologies, and best practices.
• Collaborating with cross-functional teams (sales, product, creative) to ensure cohesive brand messaging and campaign execution.
• Leading and mentoring a team of digital marketing specialists.
• Conducting market research and competitor analysis to identify new opportunities.
• Reporting on key performance indicators (KPIs) to senior management.

The ideal candidate will possess:

• A Bachelor's degree in Marketing, Communications, Business, or a related field.
• At least 7 years of experience in digital marketing, with a proven history of developing and executing successful strategies.
• Demonstrated expertise in SEO, SEM, social media marketing, email marketing, and content strategy.
• Strong analytical skills and proficiency in marketing analytics tools (e.g., Google Analytics, Adobe Analytics).
• Experience with marketing automation platforms and CRM systems.
• Excellent leadership, communication, and project management skills.
• A creative mindset with a data-driven approach to decision-making.
• Experience managing a marketing budget and team.

This is a pivotal opportunity to shape the digital presence of a growing company and make a tangible impact on its success. You will have the chance to lead innovative campaigns and work within a collaborative and forward-thinking environment. The role requires a strategic thinker with a passion for digital innovation and a commitment to achieving outstanding marketing outcomes.

Our client is seeking a visionary Digital Marketing Strategy Director to lead their marketing efforts and drive brand growth, based in Richmond, Virginia, US . This senior leadership role is responsible for developing and executing comprehensive digital marketing strategies across all relevant channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. You will be tasked with defining target audiences, setting marketing objectives, and measuring campaign performance against key metrics. The ideal candidate will possess a deep understanding of the digital marketing landscape, including emerging trends, tools, and technologies. You will lead a team of marketing professionals, providing guidance, mentorship, and fostering a culture of innovation and data-driven decision-making. Responsibilities include managing marketing budgets, optimizing spend for maximum ROI, and analyzing campaign results to identify areas for improvement. Collaboration with sales, product development, and other cross-functional teams is essential to ensure alignment of marketing efforts with overall business goals. This is a hybrid role, offering a dynamic work environment that blends in-office collaboration with remote flexibility. Strong analytical skills, a proven ability to develop and implement successful digital marketing campaigns, and excellent leadership qualities are required. A Bachelor's degree in Marketing, Communications, Business, or a related field, along with significant experience in digital marketing leadership roles, is essential. We are looking for a strategic thinker who can translate business objectives into impactful digital marketing initiatives and deliver measurable results.

Our client is seeking an innovative and results-driven Digital Marketing Strategy Lead to develop and execute comprehensive digital marketing campaigns in Boise, Idaho, US . This role is central to driving brand awareness, customer acquisition, and revenue growth through a variety of online channels. You will be responsible for creating data-driven strategies across SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising. The ideal candidate possesses a deep understanding of the digital marketing landscape, with a proven track record of success in managing and optimizing campaigns that deliver measurable ROI. You will lead a talented team of marketing professionals, fostering a collaborative and creative environment. Key responsibilities include setting strategic objectives, defining target audiences, allocating budgets effectively, and analyzing campaign performance to identify areas for improvement. Experience with marketing automation platforms, CRM systems, and advanced analytics tools is essential. You will also be responsible for staying ahead of industry trends, testing new channels and technologies, and ensuring brand consistency across all digital touchpoints. Excellent communication, leadership, and project management skills are crucial for success. The ability to translate complex data into actionable insights and present strategic recommendations to senior stakeholders is a must. This is an exciting opportunity to shape the digital presence of a growing company and make a significant impact on its success. We are looking for a visionary leader who can inspire the team and drive innovative marketing initiatives. The role requires a hands-on approach to campaign management, alongside strategic planning and team oversight.

Our client is looking for a strategic and results-driven Digital Marketing Strategy Lead to spearhead their online marketing efforts. This fully remote position offers the opportunity to develop and execute comprehensive digital marketing campaigns designed to enhance brand awareness, drive customer acquisition, and foster engagement across all digital channels. The ideal candidate will possess extensive experience in developing data-driven marketing strategies, a deep understanding of SEO, SEM, content marketing, social media marketing, email marketing, and analytics. Responsibilities include defining target audiences, setting measurable campaign goals, allocating budget effectively, overseeing content creation and distribution, managing paid advertising efforts, and analyzing campaign performance to optimize ROI. You will lead a team of digital marketing specialists, providing guidance, mentorship, and ensuring alignment with overall business objectives. A strong ability to interpret complex data, identify trends, and translate insights into actionable strategies is crucial. This role requires exceptional leadership, communication, and project management skills. A Bachelor's degree in Marketing, Business Administration, or a related field is required, with a minimum of 7-10 years of progressive experience in digital marketing, with at least 3 years in a leadership capacity. Experience with various marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, Adobe Analytics) is essential. As a fully remote role, the candidate must be self-motivated, disciplined, and possess excellent time management skills to excel in a virtual work environment. Join our client and shape the future of their digital presence from anywhere.

Our client, a dynamic and rapidly expanding consumer goods company, is seeking a highly strategic and data-driven Digital Marketing Strategy Lead. This role is instrumental in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. Based out of our modern headquarters in **Columbus, Ohio, US**, this position offers a hybrid work arrangement, blending in-office collaboration with remote flexibility. Your responsibilities will include analyzing market trends, identifying target audiences, defining key performance indicators (KPIs), and managing campaign budgets. You will work closely with internal teams, including creative, product development, and sales, to ensure cohesive and impactful marketing initiatives. The ideal candidate will possess a strong understanding of the digital marketing landscape, analytics platforms (e.g., Google Analytics, Adobe Analytics), and marketing automation tools. Proven experience in developing and implementing successful data-driven digital marketing strategies is essential. Exceptional analytical, problem-solving, and communication skills are required, along with the ability to translate complex data into actionable insights. A passion for innovation and a keen eye for emerging digital marketing trends will be highly valued.
Responsibilities:

• Develop and implement integrated digital marketing strategies aligned with business objectives.
• Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
• Oversee programmatic advertising campaigns, ensuring efficient budget allocation and ROI.
• Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
• Conduct market research and audience segmentation to inform strategic planning.
• Manage digital marketing budgets and track performance against KPIs.
• Collaborate with the creative team to develop compelling marketing collateral and content.
• Work closely with product development and sales teams to ensure marketing efforts support business goals.
• Stay current with emerging digital marketing technologies, trends, and best practices.
• Manage relationships with external agencies and technology vendors as needed.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
• Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
• Proven experience managing successful campaigns across multiple digital channels.
• Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
• Strong analytical skills and the ability to interpret complex data sets to drive decisions.
• Excellent communication, presentation, and interpersonal skills.
• Experience in the consumer goods industry is an advantage.
• Ability to manage multiple projects simultaneously and meet deadlines.
• Strategic thinking and a data-driven approach to marketing.
• Experience with A/B testing and conversion rate optimization (CRO).

This is an exciting opportunity for a talented digital marketer to lead strategy and drive significant growth for a leading consumer brand in **Columbus, Ohio, US**.

Our client, a fast-growing e-commerce innovator based in Durham, North Carolina (fully remote), is looking for a visionary Digital Marketing Strategy Lead. This role is crucial in defining and executing comprehensive digital marketing strategies to drive brand awareness, customer acquisition, and revenue growth across all online channels. You will be responsible for overseeing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising campaigns. The ideal candidate is a data-driven marketing professional with a deep understanding of digital trends, analytics, and campaign optimization.

Key responsibilities include developing innovative digital marketing plans aligned with business objectives, managing and optimizing marketing budgets, and analyzing campaign performance to identify key insights and areas for improvement. You will lead a team of digital marketing specialists, providing guidance, mentorship, and fostering a culture of continuous learning and experimentation. Staying ahead of the curve on emerging digital technologies and platforms, and identifying opportunities to leverage them for competitive advantage is paramount. Collaboration with cross-functional teams, including product development, sales, and creative, to ensure cohesive brand messaging and customer experience is essential.

A Bachelor's degree in Marketing, Business Administration, Communications, or a related field is required; an MBA or advanced marketing certification is a plus. A minimum of 8 years of progressive experience in digital marketing, with at least 3 years in a strategic leadership role, is mandatory. Proven success in developing and implementing integrated digital marketing campaigns that deliver measurable results is critical. Strong analytical skills, proficiency with marketing automation tools (e.g., HubSpot, Marketo), CRM systems, and analytics platforms (e.g., Google Analytics) are essential. Excellent communication, presentation, and interpersonal skills are required to effectively articulate strategies and collaborate with stakeholders at all levels. This is a unique opportunity to shape the digital presence of a leading company.

Comcast brings together the best in media and technology. We drive innovation to create the world's best entertainment and online experiences. As a Fortune 50 leader, we set the pace in a variety of innovative and fascinating businesses and create career opportunities across a wide range of locations and disciplines. We are at the forefront of change and move at an amazing pace, thanks to our remarkable people, who bring cutting-edge products and services to life for millions of customers every day. If you share in our passion for teamwork, our vision to revolutionize industries and our goal to lead the future in media and technology, we want you to fast-forward your career at Comcast.
**Job Summary**
As the Marketing Manager, you will lead the development and execution of marketing strategies that generate qualified leads, elevate brand awareness, and drive down-funnel conversion. You will serve as the functional subject matter expert, developing strategy and executing in collaboration with internal and external team members. You'll track performance, analyze results and draw conclusions in order to recommend improvements to marketing strategies and tactics. You will develop processes and procedures to drive department efficiencies. You'll manage a team which may include exempt and non-exempt employees.
**Job Description**
*** 5-7 years hands on experience required in a digital marketing role, specifically in lead generation***
**Core Responsibilities**
+ Develop and manage integrated marketing campaigns across digital, social, email, and traditional channels.
+ Create and maintain consistency in brand messaging across all touch points.
+ Manage external vendors, agencies, and freelancers as needed.
+ Tracks and manages marketing expenses in order to ensure that they are within budget parameters.
+ Manages local promotions and event marketing; coordinates with direct sales staff.
+ Translates business needs into analysis designs providing insight, knowledge and understanding of customers, products and industries.
+ Develops and maintains demographic and other market data as needed in order to support marketing goals.
+ Gathers and communicates marketing campaign information and subscriber feedback in order to promote a common understanding of marketing campaigns, changes and issues.
+ Analyzes subscriber numbers and packages and revenue to determine performance compared to budget.
+ Develops financial models in designing packaging and pricing to ensure competitive position in market.
+ Creates reporting to measure success of marketing programs.
+ Assists with maintaining and improving ongoing marketing programs, analyses and reports.
+ Develops new ideas and communicates potential uses for analytics across the business.
+ Consistent exercise of independent judgment and discretion in matters of significance.
+ Regular, consistent and punctual attendance. Must be able to work nights and weekends, variable schedule(s) and overtime as necessary.
+ Other duties and responsibilities as assigned.
**Employees at all levels are expected to:**
+ Understand our Operating Principles; make them the guidelines for how you do your job.
+ Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
+ Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
+ Win as a team - make big things happen by working together and being open to new ideas.
+ Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
+ Drive results and growth.
+ Support a culture of inclusion in how you work and lead.
+ Do what's right for each other, our customers, investors and our communities.
**Disclaimer:**
+ This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.
Comcast is an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.
**Skills:**
Customer Experience (CX); Marketing Strategies; Marketing Programs; Marketing Campaigns
**Salary:**
Primary Location Pay Range: $100,550.25 - $150,825.38
Comcast intends to offer the selected candidate base pay within this range, dependent on job-related, non-discriminatory factors such as experience. The application window is 30 days from the date job is posted, unless the number of applicants requires it to close sooner or later.
Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits to eligible employees. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary ( on our careers site for more details.
**Education**
Bachelor's Degree
While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.
**Relevant Work Experience**
5-7 Years
**Job Family Group:** Marketing