5,102 Seo Analyst jobs in the United States

The SEO Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers for our portfolio of sites. This role will work primarily with our News sites.
Successful candidates will have proven success working with, and optimizing, multiple sites.
Primary Responsibilities:
Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing
Continually audit and, working with the News SEO Director and editorial teams, creatively adjust content strategy to maximize quality, converting traffic
Use SEO tools effectively to identify opportunities
Monitor SEO performance against agreed upon KPIs
Provide reports to demonstrate success of SEO strategies
Collaborate with internal teams Product, Editorial, etc. to improve effectiveness of SEO tactics
Stay up-to-date on SEO industry trends/news, especially the impact of AI on search, and how best to prepare for and generate traffic within AI on and off Google
Basic Qualifications:
4+ years of experience within an SEO role
Strong knowledge of SEO standard processes, search engine algorithms, and SEO tools
Experience working with SEO tools - crawlers, GSC, competitive analysis, keyword tools, etc
Excellent verbal and written communication skills
Ideally, experience with news SEO Google News / Discover / Bing News
Experience with App store / Google Play Store optimization a plus
Ability to work collaboratively with cross-functional teams
CBS Studios is one of the industrys leading suppliers of programming with more than 70 series currently in production across broadcast and cable networks, streaming services and other emerging platforms.
The Studios expansive portfolio spans a diverse slate of commercially successful and critically acclaimed scripted programming, genre-defining franchises including the ever-growing Star Trek universe, award-winning late night and daytime talk shows, and an extensive library of iconic intellectual property.
ADDITIONAL INFORMATION
Hiring Salary Range: $63,000.00 - 84,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.

NOTE: You will only be contacted by a specific email or by persons whose email address is from the actual @spokeo.com email domain.

About Spokeo:

Join our mission to make the world more transparent with data.

Spokeo is a people search engine that helps over 18 million monthly visitors reconnect with friends, reunite with families, and protect against fraud. Additionally, our 12 billion records and over 250 million unique profiles help business professionals locate people and assets, research criminal investigation subjects, and more.

Founded in 2006, we have grown to a company of nearly 200 dedicated employees, with flexible work locations and an average tenure of 5.3 years. Find out why we were named a “Best Company” by Comparably for Women, Compensation, Happiest Employees, Company Perks & Benefits, and Work-Life Balance, as well as “Best CEO” for co-founder Harrison Tang.

About this Opportunity

As a Senior SEO Data Analyst, you will play a critical role in monitoring, analyzing, and improving our SEO performance. You’ll leverage Databricks, Google Analytics, Google Search Console, Tableau, seoClarity, and many other tools to uncover trends, diagnose issues, and develop recommendations that enhance Spokeo’s search presence and increase organic traffic to the website. You will collaborate cross-functionally with product, design, development, and data science teams to refine our SEO and GEO strategy and support broader acquisition growth efforts. This role is ideal for an SEO professional who is data-driven, technically adept, and eager to apply advanced analytical skills to search engine optimization.

What You’ll Do:

• Analyze and optimize SEO performance using a variety of tools.
• Research customer behavior in our data lake using PySpark on Databricks.
• Develop SEO dashboards in Tableau and ensure accurate reporting.
• Partner with cross-functional Scrum teams to test and improve SEO strategies.
• Identify technical SEO opportunities and provide data-backed recommendations.
• Stay ahead of SEO and GEO trends, algorithm updates, and competitor strategies.
• Communicate insights clearly to business and executive stakeholders.

Who You Are: 

• 5+ years of data analysis experience in a large-scale data-driven web business.
• 3+ years of experience with web analytics software such as Google Search Console, Google Analytics, etc. 
• 3+ years of experience creating dashboards and reports in Tableau.
• Proficiency in PySpark and SQL to extract and analyze data. 
• Excellent communication skills—able to turn complex data into clear insights.

Highly Desired Skills:

• Experience with seoClarity or similar SERP research tools such as Ahrefs, SEMrush, or Screaming Frog.
• Experience with Databricks, Jupyter Notebooks, or similar PySpark environments
• Familiarity with keyword research, EEAT strategy, and similar content analysis 

Nice-to-Have Skills:

• Knowledge of technical SEO tools such as PageSpeed Insights, Lighthouse, APM, etc.

Working at Spokeo

Spokeo offers a bonus program, equity plans, and 401K. Once a year, we do a discretionary, merit-based salary increase. Additional benefits include 100% medical/dental/vision coverage and unlimited employee PTO.

Spokeo extends written offers to candidates who successfully complete their selection process. Spokeo’s offers include a base salary, participation in a company bonus program, stock options, and comprehensive benefits. A final offer will depend on several factors, including, but not limited to, marketplace competition, job leveling, the candidate’s experience, skills, etc.

Privacy Notice for Candidates:

Spokeo is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability, or protected veteran status. Spokeo fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best products, and be relevant in a rapidly changing world.

Recruiters or staffing agencies: Spokeo is not obligated to compensate any external recruiter or search firm who presents a candidate or their resume or profile to a Spokeo employee without 1) a current, fully executed agreement on file, and 2) being assigned to the open position (as a search) via our applicant tracking solution.

#LI-Remote

**Position Purpose:**
The Sr. Analyst SEO is responsible for driving organic growth and visibility to assigned product categories, site segments, and experiences on homedepot.com. The Sr. Analyst will analyze website performance and follow Search Engine Optimization (SEO) best practices to identify and implement optimization strategies to ensure homedepot.com ranks competitively for targeted keywords. This role will require coordination with internal business teams, engineering partners, third party service providers, and vendors.
**Key Responsibilities:**
+ 20 % Cross-functional partnership- Meet with key stakeholders and business partners to align on opportunities and risks, strategic priorities, and to share category/site level insights. Represent SEO for assigned categories and work with partners to ensure SEO metrics are understood and prioritized into overall workstreams.
+ 10% Professional Development and Process Improvement- Staying informed on the latest industry changes with SEO and working to incorporate new strategies into existing processes.
+ 25% Project planning and implementation- Collaborate with cross-functional partners to plan, prioritize, and implement SEO optimizations.
+ 15% Reporting & Measurement- Track the performance of assigned categories/functions, measure the impact of SEO optimization projects, and provide data-driven insights for continued improvement.
+ 30% SEO Strategy and Analysis- Monitor keyword/site performance and conduct research to identify opportunities to increase organic traffic and content visibility.
**Direct Manager/Direct Reports:**
+ This position reports to SEO Manager
+ This position has 0 direct reports.
**Travel Requirements:**
+ Typically requires overnight travel less than 10% of the time
**Physical Requirements:**
+ Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
**Working Conditions:**
+ Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
**Minimum Qualifications:**
+ Must be eighteen years of age or older.
+ Must be legally permitted to work in the United States.
**Preferred Qualifications:**
+ Working knowledge of Microsoft Office Suite
+ Demonstrated ability to collaborate and work effectively with cross-functional teams
+ Excellent written and verbal communication skills
+ Prior experience with enterprise-level SEO, preferably in an e-commerce environment
+ Proven track record with successfully advocating for SEO, prioritizing work in a highly-matrixed environment, and measuring the impact of optimizations
+ Deep experience with SEO and industry-accepted best practices
+ Excellent communication and collaboration skills
+ Strong analytical skills with the ability to analyze large amounts of data and identify insights
+ Experience with enterprise-level SEO tools, such as Google Search Console, Deepcrawl, Brightedge, Moz, etc.
+ Ability to work independently and manage multiple priorities simultaneously.
**Minimum Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
**Preferred Education:**
+ High School Diploma or GED
**Minimum Years of Work Experience:**
+ 3
**Preferred Years of Work Experience:**
+ 3
**Minimum Leadership Experience:**
+ None
**Preferred Leadership Experience:**
+ None
**Certifications:**
+ None
**Competencies:**
+ Decision Quality
+ Collaborates
+ Drives Engagement
+ Ensures Accountability
+ Plans and Aligns
+ Customer Focus
+ Drives Results
+ Manages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

**Position Purpose:**
This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer - The Home Depot - through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement.
**Key Responsibilities:**
+ 30% Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations.
+ 20% Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals.
+ 20% Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities.
+ 20% Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives.
+ 10% Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs.
**Direct Manager/Direct Reports:**
+ This position reports to the Paid Media Sr. Manager.
+ This position has 0 direct reports.
**Travel Requirements:**
+ Typically requires overnight travel less than 10% of the time.
**Physical Requirements:**
+ Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
**Working Conditions:**
+ Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
**Minimum Qualifications:**
+ Must be eighteen years of age or older.
+ Must be legally permitted to work in the United States.
**Preferred Qualifications:**
+ 4-5+ years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue.
+ Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams.
+ Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work.
+ Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders.
+ Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices.
+ Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc.
+ Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar.
+ Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting.
+ Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue.
**Minimum Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
**Preferred Education:**
+ No additional education
**Minimum Years of Work Experience:**
+ 3
**Preferred Years of Work Experience:**
+ No additional years of experience
**Minimum Leadership Experience:**
+ None
**Preferred Leadership Experience:**
+ None
**Certifications:**
+ None
**Competencies:**
+ Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm
+ Being Resilient - Rebounding from setbacks and adversity when facing difficult situations
+ Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals
+ Collaborates - Building partnerships and working collaboratively with others to meet shared objectives
+ Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences
+ Decision Quality - Making good and timely decisions that keep the organization moving forward
+ Drives Results - Consistently achieving results, even under tough circumstances
+ Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals
+ Resourcefulness - Securing and deploying resources effectively and efficiently
_Benefits offered include health care benefits, 401K, ESPP, paid time off, and success sharing bonus. For a full list of the various benefits The Home Depot offers, visit_ _ We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $70,000.00 - $170,000.00

Are you passionate about uncovering insights and leveraging data to drive strategic marketing decisions? Global Marketing Engines and Experiences (E&E) provides the foundation for all Marketing engines, data, technology, and digital experiences across the commercial marketing organization. This allows us to streamline how we plan, execute, and report on all of Microsoft's marketing activities around the world, and ensure we communicate with our customers using a consistent voice and approach across paid and organic touchpoints.
As a member of the Global Marketing Search Engine Optimization (SEO) team, you'll be at the forefront of increasing organic search visibility and improving performance for our portfolio of commercial products including Azure, GitHub, Microsoft Copilot, Microsoft 365, Windows 365, Microsoft Security, and more.
We are seeking a Senior Search Engine Optimizaion (SEO) manager with strong organizational, presentation, interpersonal, and persuasive skills to join our team so that it can deliver transformational SEO strategies to variety of internal leaders and departments. Your colleagues will consist of full-time employees, contractors, and an outsourced agency that have worked together to produce insightful data analysis about our global customers and competitors.
In this role, you will work with many stakeholders, colleagues, and leaders to help develop and execute an SEO strategy for at least one specific line of business or customer solution area (CSA) from the Microsoft commercial Marketing portfolio. One day you might be presenting findings on our competitors' SEO tactics and the next you might be writing a content brief for a new webpage. Your work will help drive the web traffic and visibility for our brands, products, and services.
This opportunity will allow you to deepen your knowledge of cutting-edge SEO techniques, gain experience working with large-scale websites, and develop your leadership skills by teaching others. You will also have the chance to work with the latest SEO tools and technologies, staying ahead of-and helping to define-industry trends.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
**Responsibilities**
+ You will define and execute the all-up SEO strategy and plan for at least one specific line of business or customer solution area (CSA) from the commercial Marketing portfolio.
+ You will conduct keyword research and competitive analysis to identify growth opportunities and inform content strategy.
+ You will monitor SEO trends and algorithm changes, always staying ahead of updates to ensure the company's strategies remain competitive. You will advocate for SEO within Marketing, educating stakeholders and championing organic search as a growth channel.
+ You will monitor and report on SEO performance, using tools like Ahrefs, Google Search Console, Adobe Analytics, and internal dashboards to surface insights and recommend optimizations.
+ You will manage integrated marketing program execution planning, as well as help develop program recommendations.
+ ou'll also identify solutions that address inefficiencies, and collaborate with Product Marketing to identify the business objectives a program can support. You will analyze KPIs, then share insights that will advance business impact.
+ You'll also recommend actions to executive leaders based on those results, as well as use performance data to develop insights and make improvement recommendations.
+ You will drive medium complexity projects by developing a detailed project management plan, as well as manage finances for projects with mid-sized to large budgets. You'll also develop and execute communication plans to share progress, blockers, and learnings.
Embody and promote Microsoft's culture and values .
**Qualifications**
**Required/minimum qualifications**
+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field
+ 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
**Additional or preferred qualifications**
+ Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience
+ OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $03,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 137,600 - 222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until October 25, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .

**Position Purpose:**
Online Data Engineer teams at The Home Depot translate business requirements and build the infrastructure needed to capture customer data. They acquire datasets that align with business needs and develop algorithms to transform data into useful, actionable information. Additionally, they build, test, and maintain database pipeline architectures. They create new data validation methods and data analysis tools. Data Engineers develop application programming interfaces (APIs) to retrieve data. Our Data Engineers develop, host, and maintain in-house enterprise solutions to improve reliability and confidence through monitoring, continually testing, and validating the products we support. These associates use big-data techniques to cleanse, organize and transform data and to maintain, defend and update data structures and integrity on an automated basis.
The Sr Data Engineer position creates and establishes design standards and assurance processes for software, systems and applications development to ensure compatibility and operability of data connections, flows and storage requirements. Reviews internal and external business and product requirements for data operations and activity and suggests changes and upgrades to systems and storage to accommodate ongoing needs.
**Key Responsibilities:**
+ 20% - Business Collaboration - Leverage extensive business knowledge into solution approach; Effectively develop trust and collaboration with internal customers and cross-functional teams; Provide general education on advanced analytics to technical and non-technical business partners; Deep understanding of IT needs for the team to be successful in tackling business problems; Actively seek out new business opportunities to leverage data science as a competitive advantage.
+ 30% - Project Management & Team Support - Work with project teams and business partners to determine project goals; Provide direction on prioritization of work and ensure quality of work; Provide mentoring and coaching to more junior roles to support their technical competencies; Collaborate with managers and team in the distribution of workload and resources; Support recruiting and hiring efforts for the team.
+ 35% - Solution Development - Execute tasks with high levels of efficiency and quality; Make appropriate selection, utilization and interpretation of advanced analytical methodologies; Effectively communicate insights and recommendations to both technical and non-technical leaders and business customers/partners; Prepare reports, updates and/or presentations related to progress made on a project or solution; Clearly communicate impacts of recommendations to drive alignment and appropriate implementation.
+ 15% - Technical Exploration & Development - Guide and direct project teams in the requirements gathering, design, and development of complex applications/programs; Seek further knowledge on key developments within advanced analytics, technical skill sets, and additional data sources; Participate in the continuous improvement of predictive and prescriptive analytics by developing replicable solutions.
**Direct Manager/Direct Reports:**
+ This Position typically reports to Manager or Above.
+ This role has 0 direct reports.
**Travel Requirements:**
+ Typically requires overnight travel 5% to 20% of the time.
**Physical Requirements:**
+ Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
**Working Conditions:**
+ Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
**Minimum Qualifications:**
+ Must be 18 years of age or older.
+ Must be legally permitted to work in the United States.
+ 4 years of relevant work experience
**Preferred Qualifications:**
+ General technical SEO knowledge
+ 2+ years of Search Engine Optimization work experience
+ Data engineering experience, primarily in Google Cloud Platform
+ 1+ years of Enterprise architecture experience
+ 1+ years Enterprise AI solutioning, primarily Vertex/Gemini
+ General knowledge of product management
+ Demonstrated experience in predictive modeling, data mining and data analysis
+ Experience in generating content using popular Large Language Models
+ Demonstrated experience developing and testing ETL jobs/pipelines, configuring orchestration, automated CI/CD, writing automation scripts, and supporting the pipelines in production
+ Experience in high-level programming languages such as Python
+ Experience defining and capturing metadata and rules associated with ETL processes
+ Experience building Batch and Streaming pipelines
+ Prior direct experience writing analytical SQL queries and performance-tuning queries
+ Ability to stich and maintain data from multiple sources
+ Ability to produce tags for site data
+ Ability to code in Python, Google BigQuery to stitch and enrich the raw data from multiple sources
+ Proven ability to use PySpark, AirFlow, and DataProc to engineer and automate data flows pipelines
+ Ability to optimize the pipelines run time and lower the cost on slots/storage consumption
+ Ability to prioritize requests and manage a product roadmap
+ Coaching junior engineers to help improve their code, best practices, and understanding of data engineering principles.
+ Strong verbal and written communications skills at all levels
**Minimum Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
**Preferred Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
**Minimum Years of Work Experience:**
+ 4
**Preferred Years of Work Experience:**
+ 5
**Minimum Leadership Experience:**
+ No previous leadership experience
**Preferred Leadership Experience:**
+ No previous leadership experience
**Certifications:**
+ None
**Competencies:**
+ Action Oriented
+ Collaborates
+ Drives Engagement
+ Communicates Effectively
+ Customer Focus
+ Drives Results
+ Manages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $90,000.00 - $180,000.00

Are you passionate about uncovering insights and leveraging data to drive strategic marketing decisions? Global Marketing Engines and Experiences (E&E) provides the foundation for all Marketing engines, data, technology, and digital experiences across the commercial marketing organization. This allows us to streamline how we plan, execute, and report on all of Microsoft's marketing activities around the world, and ensure we communicate with our customers using a consistent voice and approach across paid and organic touchpoints.
As a member of the Global Marketing Search Engine Optimization (SEO) Team, you'll be at the forefront of increasing organic search and AI platform visibility and improving performance for our portfolio of commercial products including Azure, GitHub, Microsoft Copilot, Microsoft 365, Windows 365, Microsoft Security, and more.
We are seeking a Technical AI Search Engine Optimization (AISEO) manager with strong analytical, presentation, interpersonal, and persuasive skills to join our team so that it can deliver transformational optimization strategies to variety of internal leaders and departments. Your colleagues will consist of full-time employees, contractors, and an outsourced agency that have worked together to produce insightful data analysis about our global customers and competitors.
In this role, you will research, develop, and execute a technical optimization strategy for the Microsoft commercial Marketing portfolio that will increase visibility in AI-generated responses. One day you might be presenting findings on how AI platforms crawl, render, and index web content, and the next you might be writing requirements for web developers. Your work will help drive visibility and web traffic for our brands, products, and services.
This opportunity will allow you to deepen your knowledge of cutting-edge AISEO techniques, gain experience working with large-scale websites, and develop your leadership skills by teaching others. You will also have the chance to work with the latest SEO and AI technologies, staying ahead of-and helping to define-industry trends.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
**Responsibilities**
**Business Strategy and Planning**
+ Builds and drives components of a digital channel (e.g., Web, relationship marketing, social media, digital acquisition, search engine optimization (SEO)/search engine marketing (SEM)) plan that is aligned to business and audience priorities. Develops and manages measurement of plan or components of plan. Develops reports and analyses of customer metrics. Assists with the creation of reports and analyses of customer metrics to identify opportunities to improve customer engagement by collaborating with engine owners.
+ Assesses and recommends new areas of opportunity to support business needs, leveraging breadth of customer segment knowledge. Utilizes customer targeting, segmentation tools, and various metrics to continually update and improve on customer experiences (e.g., deliver differentiated programs by scenario).Recommends priorities for integrated marketing with internal and external stakeholders.
+ Collaborates with business groups, Product Marketing, and Business Planning teams to discuss potential go-to-market (GTM) strategy, plans, launch activities, customer segmentation, and/or promotional strategies that drive revenue growth via customer engagement and monetization for products within a single business area. Uses breadth of knowledge of customer segments to identify new areas of investigation and optimize the scope of research to help address specific business needs.
+ Develops plans and strategies for marketing campaigns, programs and promotions for a limited range of business areas by collaborating with internal teams (e.g., Product Marketing, Business Operations, Campaign Management, Business Intelligence, Engineering). Share insights, aligns priorities, and documents campaign planning and execution decisions through internal collaboration. Supports the development and curation of content and customer journeys designed to engage customers while taking diversity, inclusion, and accessibility into consideration.
+ Supports program leadership and internal partners in the development of program execution. Contributes to specific workstreams in support of the program execution. Gathers and helps track necessary modifications to programs. Coordinates with Product Marketing to gather necessary inputs. Supports the development of engaging customer experiences by tracking customer feedback and working with customer support teams.
**Measurement**
+ Analyzes key performance indicators (KPIs) for a program, product, audience, or engine to identify and share insights that may affect marketing and business planning decision making through a regular rhythm of business (ROB) of reporting and business review meetings. Helps define which key KPIs should be used to measure the success of the business. Defines and manages the execution of test and learn experiments to improve business outcomes within a single product or business area, often partnering with engineering and analytics teams.
+ Recommends actions based on results and presents those recommendations to senior audiences. Identifies potentially impactful trends and recommendations, and shares relevant details with internal stakeholders. Examines performance data and trends (e.g., financial, operational, product) to develop insights and make recommendations for corrective actions and optimization, with guidance as needed. Utilizes diversity, inclusion, and accessibility metrics to diagnose risk areas and opportunities and track the progress of Microsoft marketing initiatives.
**Project Management**
+ Assists with the development of a project management plan (e.g., stakeholder map, communication plan) to drive delivery for projects of low complexity or to support senior colleagues in components of projects by leveraging existing materials to drive scope and resources. Manages finances for projects with small scopes and budgets by tracking financial metrics and ensuring budgetary targets are met, engaging senior colleagues as needed. Helps ensure that the allocated budget is properly spent and in alignment with business objectives.
+ Provides regular project status updates for small deals and ensures stakeholders are informed. Tracks and maintains customer deliverables. Supports development of stakeholder relationships and escalates issues and ambiguous situations to senior colleagues as needed. Engages with team members to analyze results, identify themes, and generate business recommendations. Provides written and oral communications to participate in the transfer of knowledge and storytelling with internal teams, and other relevant stakeholders.
+ Defines the all-up technical (Artificial Intelligence Search Engine Optimization (AISEO) strategy and plan for the full Microsoft commercial Marketing portfolio. Conducts research on how AI platforms discover and index web content, and you will complete competitive analysis toidentifygrowth opportunities and inform our tactics. You willmonitortechnical AISEO trends and algorithm changes, always staying ahead of updates to ensure the company's strategiesremaincompetitive.
+ Advocates for technical AISEO within Marketing, educating stakeholders and championing organic search as a growth channel. You willmonitorand report on technical AISEO performance, using tools likeAhrefs, Google Search Console, Adobe Analytics, and internal dashboards to surface insights and recommend optimizations.
+ Manages integrated marketing program execution planning, as well as help develop program recommendations.You'llalsoidentifysolutions that addressinefficiencies, andcollaborate with Product Marketing toidentifythe businessobjectivesa program can support.
+ Analyzes KPIs, then share insights that will advance business impact.You'llalso recommend actions to executive leaders based on those results, as well asuseperformance data to develop insights and make improvement recommendations.
+ Drives medium complexity projects by developing a detailed project management plan, as well asmanagefinances for projects with mid-sized to large budgets.
+ Develops and execute communication plans to share progress, blockers, and learnings.
+ Embody and promote Microsoft's culture and values .
**Qualifications**
**Required/minimum qualifications**
+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
+ 1+ years experience building strategies directly targeting AISEO AND LLM (Large Language Model) search.
**Additional or preferred qualifications**
+ Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
+ 1+ years experience in web development, programming, engineering, or related technical field
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $03,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 137,600 - 222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until October 27, 2025.
#EandEJobs
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .

Are you passionate about uncovering insights and leveraging data to drive strategic marketing decisions? Global Marketing Engines and Experiences (E&E) provides the foundation for all Marketing engines, data, technology, and digital experiences across the commercial marketing organization. This allows us to streamline how we plan, execute, and report on all of Microsoft's marketing activities around the world, and ensure we communicate with our customers using a consistent voice and approach across paid and organic touchpoints.
As a member of the Global Marketing Search Engine Optimization (SEO) Team, you'll be at the forefront of increasing organic search and AI platform visibility and improving performance for our portfolio of commercial products including Azure, GitHub, Microsoft Copilot, Microsoft 365, Windows 365, Microsoft Security, and more.
We are seeking a Sr. Artificial Intelligence Search Engine Optimization Manager (AISEO) with strategic, predictive, presentation, interpersonal, and persuasive skills to join our team so that it can deliver transformational optimization strategies to variety of internal leaders and departments. Your colleagues will consist of full-time employees, contractors, and an outsourced agency that have worked together to produce insightful data analysis about our global customers and competitors.
In this role, you will develop and execute an optimization strategy for the Microsoft commercial Marketing portfolio that will increase visibility in AI-generated responses. One day you might be presenting findings on our competitors' tactics and the next you might be writing an analysis of how AI tools discover and index content. Your work will help drive visibility and web traffic for our brands, products, and services.
This opportunity will allow you to deepen your knowledge of cutting-edge AISEO techniques, gain experience working with large-scale websites, and develop your leadership skills by teaching others. You will also have the chance to work with the latest SEO and AI technologies, staying ahead of-and helping to define-industry trends.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
**Responsibilities**
**Business Strategy and Planning**
+ Manages execution planning and supports end-to-end execution. Assists with the development of a program recommendation, working closely with the operations partners. Identifies solutions that address operational inefficiencies. Develops a brief to support the program, and gathers feedback from stakeholders. Collaborates with Product Marketing to identify the business objectives that can be supported by a program. Guides the development of engaging customer experiences by tracking customer feedback and working with customer support teams.
+ Recommends and aligns priorities for integrated marketing with internal and external stakeholders. Enables the change management necessary to drive the go-to-market (GTM) strategy. Sets direction for business groups, Product Marketing, and Business Planning teams to develop impactful GTM strategy, plans, launch activities, customer segmentation, and/or promotional strategies that drive revenue growth via customer engagement and monetization for products across business areas. Uses deep knowledge of customer segments to identify new areas of investigation and optimize the scope of research to ensure specific business needs are addressed.
+ Identifies opportunities and sets direction for digital channel (e.g., Web, relationship marketing, social media, digital acquisition, search engine optimization (SEO)/search engine marketing (SEM)) strategy, development, and content curation. Owns, measures, delivers, and optimizes key metrics and reporting on marketing activities across channels and platforms. Creates reports and analyses of customer metrics to identify opportunities to improve engagement with customers by collaborating with engine owners. Acts as an internal expert on digital channels and helps to educate the team on principles and practices.
+ Recommends digital channel strategy by leveraging deep knowledge of industry dynamics, identifying potential customers and their current and future needs, and monitoring the competition. Leverages customer targeting, segmentation tools, and various metrics to provide recommendations to continually update and improve customer experiences (e.g., optimize segments, spend, performance, improve digital channels).
+ Sets plans and strategies for marketing campaigns, programs and promotions for a limited range of business areas by collaborate with internal teams (e.g., Product Marketing, Business Operations, Campaign Management, Business Intelligence, Engineering) Uses understanding of business to share insights, align priorities, and document campaign planning and execution decisions through internal collaboration. Sets direction for the development and curation of content and customer journeys designed to engage customers while taking diversity, inclusion, and accessibility into consideration.
**Measurement**
+ Analyzes key performance indicators (KPIs) for a range of related products, programs, audiences, and/or engines to identify and share insights with the purpose of advancing business impact, through a regular rhythm of business (ROB) of reporting and business review meetings. Defines which KPIs should be used to measure the success of the business and coordinates efforts with leaders to apply them. Identifies potentially impactful trends and recommendations and uses their understanding of the business to present findings to internal stakeholders. Examines performance data and trends (e.g., financial, operational, product) to develop insights and make recommendations for corrective actions and optimization.
+ Defines and manages execution of test-and-learn experiments to improve business outcomes across one or more businesses, products, or channels, often partnering with engineering and analytics teams. Recommends actions based on results and presents those recommendations to executive audiences. Leverages diversity, inclusion, and accessibility metrics to diagnose risk areas, identify opportunities, and track the progress of Microsoft marketing initiatives.
**Project Management**
+ Develops detailed project management plan to drive delivery for projects of medium complexity or supports senior colleagues in projects of high complexity, leveraging existing materials and experience to drive scope and resources. Develops and executes communication plans to share progress, blockers, and learnings across stakeholders. Sets milestones and integrated workback schedules to drive progress. Manages finances for projects with mid-size to large scopes and budgets by balancing funding and resources across workstreams, performing analyses, and leveraging cost management experience and expertise.
+ May oversee the reporting of budget and marketing funds to key stakeholders and finance teams. Optimizes energy/growth of project team members to pursue right outcomes, and challenges team members to achieve business results. Manages escalations or ensures resolution of escalations with appropriate stakeholders and overcomes ambiguous situations as needed. Remains abreast of current market trends and internal digital processing development efforts and capabilities. Coordinates with extended network of partners on the influence approach and the transfer of knowledge.
+ Defines the all-up AISEO strategy and plan for the full Microsoft commercial Marketing portfolio. You will conduct research on prompts and AI-generated responses, and you will complete competitive analysis to identify growth opportunities and inform our tactics. You will monitor AISEO trends and algorithm changes, always staying ahead of updates to ensure the company's strategies remain competitive.
+ Advocates for AISEO within Marketing, educating stakeholders and championing organic search as a growth channel. You will monitor and report on AISEO performance, using tools like Ahrefs, Google Search Console, Adobe Analytics, and internal dashboards to surface insights and recommend optimizations.
+ Manages integrated marketing program execution planning, as well as help develop program recommendations. You'll also identify solutions that address inefficiencies, and collaborate with Product Marketing to identify the business objectives a program can support. You will analyze KPIs, then share insights that will advance business impact.
+ Recommends actions to executive leaders based on those results, as well as use performance data to develop insights and make improvement recommendations.You will drive medium complexity projects by developing a detailed project management plan, as well as manage finances for projects with mid-sized to large budgets. You'll also develop and execute communication plans to share progress, blockers, and learnings.
Embody and promote Microsoft's culture and values .
**Qualifications**
**Required/minimum qualifications**
+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
+ 1+ years experience building strategies directly targetting AISEO AND LLM (Large Language Model) search.
**Additional or preferred qualifications**
+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $03,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 137,600 - 222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until October 27, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .

**Position Details**
Position Information
**Requisition Number**
S4619P
**Home Org Name**
Advancement Marketing
**Division Name**
Senior VP, Advancement
**Position Title**
Digital Marketing & SEO Specialist
**Job Class Code**
OCO4
**Appointment Status**
Full-time
**Part-time FTE**
**Limited Term**
No
**Limited Term Length**
**Job Summary**
**Auburn Advancement is excited to begin the search for a Digital Marketing andSEO Specialist to join our Operations and Strategy team!** In this position, you'll manage and optimize digital content andSEO strategies to enhance the visibility, user experience, and effectiveness of Advancement websites, while collaborating across teams to support engagement and strategic goals.
**What You'll Do:**
+ **Lead with Vision** Leads the execution ofSEO strategies by conducting keyword research, optimizing site structure and metadata, and collaborating with content teams to improve visibility and align digital efforts with long-term institutional goals.
+ **Engage and Inspire** Independently manages and updates diverse content within the Content Management System (CMS ) such as campaign pages, event listings, and blogs. Ensuring quality, accessibility, and consistency to enhance audience engagement.
+ **Drive Impactful Fundraising** Coordinates with Advancement stakeholders to align web experiences with strategic messaging and campaign priorities, supporting navigation, layout, and storytelling that drive donor interest and conversion.
+ **Champion Philanthropy** Supports philanthropic initiatives through digital channels by providing backup on email marketing, content audits, and analytics reporting, enhancing the team's responsiveness and overall campaign impact.
+ **Advance Strategic Initiatives** Monitors and analyzes website performance using tools like Google Analytics to generate actionable insights that inform content strategy, optimize user experience, and support Advancement's broader digital objectives.
**Why You'll Love It Here:**
+ **Impactful Work:** Your efforts will directly contribute to the growth and success of Auburn University and its priorities.
+ **Collaborative Environment:** Join a team of dedicated professionals who are committed to making a difference.
+ **Purpose Driven Work:** Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.
+ **Culture by Design:** Thrive in a culture that champions respect, accountability, and professional development.
Now is the perfect time to join Auburn Advancement, a dynamic team encompassing Operations and Strategy, Culture and Talent, Engagement, Philanthropy, and Communications. Under the visionary leadership of Senior Vice President Rob Wellbaum - a seasoned and respected advancement professional - our organization is set to revolutionize the future of Advancement.
**Essential Functions**
**Your Responsibilities as a Digital Marketing andSEO Specialist:**
**Purpose**
+ Enhance the visibility and effectiveness of Advancement websites through strategicSEO optimizations.
+ Ensure content quality, consistency, and alignment with institutional goals to support audience engagement and conversion.
+ Support Advancement's mission by creating digital experiences that inform, inspire, and drive strategic outcomes.
**Collaboration**
+ Work cross-functionally with content teams, designers, and stakeholders to align digital efforts with user experience and institutional objectives.
+ Coordinate with Advancement stakeholders to ensure digital content supports strategic messaging and engagement goals.
+ Provide backup support to team members on initiatives such as email campaigns, analytics, and audits, contributing to team efficiency.
**Innovation**
+ Conduct in-depth keyword research and applySEO best practices to optimize metadata, page structure, and content strategy.
+ Leverage website analytics tools (e.g., Google Analytics and Search Console) to generate actionable insights and improve the user journey.
+ Continuously evolve digital strategy by identifying trends and performance gaps to support decision-making.
**Production**
+ Independently manage and update digital content in theCMS , including campaigns, events, and blogs, ensuring timely and accessible publication.
+ ImplementSEO recommendations across web properties to improve search performance and organic reach.
+ Execute tasks related to digital initiatives such as email marketing deployment, content audits, and reporting.
**Why Work at Auburn?**
+ **Life-Changing Impact** : Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
+ **Culture of Excellence** : We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
+ **We're Here for You** : Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
+ **Sweet Home Alabama** : The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
+ **A Place for Everyone** : Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
Ready to lead and shape the future of higher education? Apply today! War Eagle!
Minimum Qualifications
**Minimum Qualifications**
+ Bachelor's degree
+ 4 years of experience in marketing and communications services, and/or search engine optimization.
Minimum Skills, License, and Certifications
**Minimum Skills and Abilities**
**Minimum Technology Skills**
**Minimum License and Certifications**
Desired Qualifications
**Desired Qualifications**
Posting Detail Information
**Salary Range**
$52,560 - $84,100
**Job Category**
Communications/Public Relations/Marketing
**Working Hours if Non-Traditional**
**City position is located in:**
Auburn
**State position is located:**
Alabama
**List any hazardous conditions or physical demands required by this position**
**Posting Date**
07/28/2025
**Closing Date**
**Equal Opportunity Compliance Statement**
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit theirwebsite ( to learn more.
**Special Instructions to Applicants**
**Quick Link for Internal Postings**
Needed to Apply**
**Required Documents**
1. Resume
2. Cover Letter
**Optional Documents**