5,070 Seo Analysts jobs in the United States

Description
MUST BE LOCAL TO CHARLOTTE, NC
We are looking for a skilled Web Analytics Specialist to join our team in Charlotte, North Carolina. In this role, you will play a vital part in tracking, analyzing, and interpreting digital performance data to drive business growth. This is a long-term contract position within the automotive industry, offering the opportunity to collaborate across teams and influence digital strategies through actionable insights.
Responsibilities:
- Manage and optimize web analytics platforms, including Google Analytics, GA4, Adobe Analytics, and Google Tag Manager.
- Configure and validate tracking tags, event pixels, and analytics setups for websites and digital campaigns.
- Analyze website metrics, user behavior, conversion funnels, and campaign performance to identify trends and opportunities.
- Develop and maintain dashboards and reporting tools to share insights with marketing, product, and leadership teams.
- Propose strategies to enhance user engagement, optimize conversion rates, and improve the overall digital experience.
- Work closely with marketing, UX, and development teams to ensure accurate and reliable data collection.
- Conduct ad-hoc analyses to address specific business questions and deliver actionable recommendations.
- Stay updated on emerging web analytics tools, technologies, and industry best practices.
Requirements - Bachelor's degree in Marketing, Data Analytics, Statistics, Business, or a related field.
- Expertise in Google Analytics (GA4), Google Tag Manager, and/or Adobe Analytics.
- Experience with data visualization tools such as Looker Studio, Tableau, or Power BI.
- Strong analytical and problem-solving abilities, with a keen eye for detail.
- Excellent communication skills to convey technical insights to non-technical stakeholders.
- Basic understanding of JavaScript, website architecture, and CRM marketing tools.
- Familiarity with web analytics tools and digital marketing concepts.
- Ability to work collaboratively across teams and manage multiple projects effectively. Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Description
The Web Analytics Specialist is responsible for tracking, analyzing, and interpreting digital performance data to drive business growth. This role will oversee web analytics implementation, reporting, and insights across websites, campaigns, and digital channels. The ideal candidate combines technical expertise in analytics tools with strong business acumen to translate data into actionable recommendations.
Key Responsibilities
+ Manage and maintain web analytics platforms (e.g., Google Analytics, GA4, Adobe Analytics, Tag Manager).
+ Implement and validate tracking tags, pixels, and events across websites and digital campaigns.
+ Monitor and analyze website performance, user behavior, conversion funnels, and campaign effectiveness.
+ Develop dashboards and regular reports to share insights with marketing, product, and leadership teams.
+ Identify opportunities to optimize digital experiences, improve conversion rates, and enhance user engagement.
+ Collaborate with marketing, UX, and development teams to ensure accurate data collection and reporting.
+ Conduct ad-hoc analyses and deliver clear, actionable recommendations.
+ Stay current on web analytics trends, tools, and best practices.
Requirements
Bachelor's degree in Marketing, Data Analytics, Statistics, Business, or related field.
Proficiency with Google Analytics (GA4), Google Tag Manager, and/or Adobe Analytics.
Strong understanding of digital marketing channels (SEO, SEM, email, social, display).
Experience with data visualization tools (e.g., Looker Studio, Tableau, Power BI).
Strong analytical, problem-solving, and critical thinking skills.
Ability to communicate technical concepts and insights to non-technical audiences.
Basic knowledge of HTML, JavaScript, and website architecture a plus.
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

AVEVA is creating software trusted by over 90% of leading industrial companies.
**Salary Range:**
$97,100.00 - $161,900.00
**This pay range represents the minimum and maximum compensation that the position offers, and final compensation can vary within the range depending on work location, job experience, skills, and relevant educational attainment and/or training.**
**J** **ob** **Title:** Manager - Web Analytics
**Location:** Philadelphia
**Employment Type:** full time
As the Manager of Web Analytics, you will lead the delivery of actionable insights to support the performance and optimization of AVEVA's digital properties. This role requires deep expertise in Adobe Analytics and a strong understanding of web analytics methodologies to measure content performance, user journeys, site health, and conversion optimization.
A key responsibility of this role is overseeing the implementation and ongoing maintenance of web analytics tags using Adobe Experience Platform and Google Tag Manager. You will also manage the web analytics data layer-ensuring accurate, consistent, and scalable data capture across AVEVA's websites. This includes defining tracking requirements, collaborating with developers, and validating data integrity to support reliable reporting and analysis.
Experience with SQL And PowerBI is a strong plus, as these tools will support advanced data exploration, integration of web analytics with broader marketing datasets and the creation of dynamic dashboards for executive and cross-functional reporting.
As a member of the Marketing Analytics team, you will deliver insights that enable us to optimize the AVEVA suite of websites, improve demand funnel visibility, support pipeline creation, and accelerate our ability to engage customers, prospects, and partners through data-driven decision-making.
Key responsibilities
+ Deliver actionable insights on our website performance across our key products, solutions and industries using Adobe Analytics
+ Collaborate with the Web Strategy team on personalization opportunities and analyzing site updates
+ Support strategic initiatives like Customer Data Platform (CDP) implementation and other digital transformation projects by contributing web analytics expertise
+ Track and analyze performance metrics (lead generation and conversion) and make data-based recommendations to the Marketing teams on how to improve the impact of the website and help accelerate pipeline growth
+ Manage and maintain web analytics tagging infrastructure using Adobe Experience Platform and Google Tag Manager, with a strong focus on data layer integrity and scalability
+ Support the governance of our consent framework across our suite of websites - knowledge of digital consent frameworks preferred
_ _
Essential requirements
+  3+ years of industry experience with a bachelor's degree
+  Highly analytical, strategic, and detail-oriented, with a commitment to excellence and a passion for understanding the business
+ Superior communication skills - verbal, written & presentation skills 
+ Demonstrated ability to transition seamlessly from complex analyses to simple/precise business implications
_ _
Desired skills
+  Strong experience with Adobe Analytics
+ Strong experience with tag implementation, using tools such as Adobe Experience Platform / Adobe Launch, Google Tag Manager
+ Strong experience with digital consent frameworks, using tools such as TrustArc 
+ Strong experience with Power BI and Salesforce required
+ Strong quantitative, analytical, and problem-solving skills 
**Marketing at AVEVA**
At AVEVA Marketing, you'll be part of a diverse global group of creative, strategic and digitally savvy thinkers and builders. Through integrated reputation, demand, engagement and enablement programs, we are at the very heart of advancing AVEVA's mission to spark industrial ingenuity and drive responsible use of the world's resources.
Whether you're crafting world-class events and experiences or defining the go-to-market strategy for a particular region, industry or solution, you'll be driving the success of AVEVA and our remarkable community of sellers, partners and customers.
Find out more: Benefits include:**
Flex work hours, 20 days PTO rising to 25 with service, three paid volunteering days, primary and secondary parental leave, well-being support, medical, dental, vision, and 401K.
It's possible we're hiring for this position in multiple countries, in which case the above benefits apply to the primary location. Specific benefits vary by country, but our packages are similarly comprehensive.
Find out more: aveva.com/en/about/careers/benefits/
**Hybrid working**
By default, employees are expected to be in their local AVEVA office three days a week, but some positions are fully office-based. Roles supporting particular customers or markets are sometimes remote.
**Hiring process**
Interested? Great! Get started by submitting your cover letter and CV through our application portal. AVEVA is committed to recruiting and retaining people with disabilities. Please let us know in advance if you need reasonable support during your application process.
Find out more: aveva.com/en/about/careers/hiring-process
**About AVEVA**
AVEVA is a global leader in industrial software with more than 6,500 employees in over 40 countries. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals, and minerals - safely, efficiently, and more sustainably.
We are committed to embedding sustainability and inclusion into our operations, our culture, and our core business strategy. Learn more about how we are progressing against our ambitious 2030 targets: sustainability-report.aveva.com/
Find out more: aveva.com/en/about/careers/
AVEVA requires all successful applicants to undergo and pass a drug screening and comprehensive background check before they start employment. Background checks will be conducted in accordance with local laws and may, subject to those laws, include proof of educational attainment, employment history verification, proof of work authorization, criminal records, identity verification, credit check. Certain positions dealing with sensitive and/or third-party personal data may involve additional background check criteria.
AVEVA is an Equal Opportunity Employer. We are committed to being an exemplary employer with an inclusive culture, developing a workplace environment where all our employees are treated with dignity and respect. We value diversity and the expertise that people from different backgrounds bring to our business. AVEVA provides reasonable accommodation to applicants with disabilities where appropriate. If you need reasonable accommodation for any part of the application and hiring process, please notify your recruiter. Determinations on requests for reasonable accommodation will be made on a case-by-case basis.
Empowering you with pioneering tech
AVEVA is a global leader in industrial software. Our cutting-edge solutions are used by thousands of enterprises to deliver the essentials of life - such as energy, infrastructure, chemicals and minerals - safely, efficiently and more sustainably.
We're the first software business in the world to have our sustainability targets validated by the SBTi, and we've been recognized for the transparency and ambition of our commitment to diversity, equity, and inclusion. We've also recently been named as one of the world's most innovative companies.
If you're a curious and collaborative person who wants to make a big impact through technology, then we want to hear from you! Find out more at AVEVA Careers ( .
For more information about our privacy policy and how to manage cookies, visit our Privacy Policy ( .

Quill is a valuable part of the Staples family of brands. Since 1956, Quill has held its position as a leader in office supplies. 
Acquired by Staples in 1998, Quill delivers the essential services, solutions, and award-winning customer support to help our customers - and our people - thrive. When you partner with Quill, as a customer or as an associate, every workday is more rewarding.  
In this position, you will play a key role as a Subject Matter Expert (SME) for our Web Analytics and Marketing Measurement toolset.
Some core projects you will head up include enhancing our current Web Analytics infrastructure (Adobe Analytics or Google Analytics) and other tools such as attribution models and more. In this position, you will work closely with Engineering, Data Analytics, and Digital Marketing teams.
What you'll be doing:  
+ Strategize with business stakeholders to solution web analytics plans based on customer journey/behavior, traffic acquisition, website performance, and other KPIs. 
+ Manage a team of tagging engineers to ensure quality tagging of eCommerce features for data collection and analysis.
+ Develop and maintain a clear product vision and roadmap for web analytics.
+ Stay updated with the latest trends, tools, and practices in web analytics products and the broader digital marketing landscape. 
What you bring to the table:  
+ Minimum of 5 years of experience working with & implementing Adobe Analytics or Google Analytics; expertise in variables, tagging strategy, events, and customer journey analysis.
+ Strong technical background with knowledge of site tags, tracking pixels, and web tracking mechanisms.
+ Experience working with web analytics tools, analyzing traffic, site engagement, site events, conversion, attribution, and other relevant web analytics concepts. 
+ Knowledge of data collection best practices, data quality standards, and data governance principles. 
What's needed - Basic Qualifications: 
+ 5+ years conducting highly quantitative analytics in Adobe Analytics and/or Google Analytics
+ 2+ years of experience managing teams 
+ 1+ years in a leadership role driving digital analytical solutions 
What's needed - Preferred Qualifications: 
+ Degree in Computer Science, Software Engineering, Information Technology, Analytics/Statistics
+ Certified in Adobe Analytics and/or Google Analytics 
+ Familiarity with A/B testing processes and methodologies 
+ Experience in SQL with a strong understanding of data warehouse architecture 
+ Experience with Google Analytics, Adobe Analytics, Rockerbox
+ Proficiency in Excel and Power BI for data manipulation, analysis, and visualization 
We Offer: 
+ Inclusive culture with associate-led Business Resource Groups  
+ Flexible PTO (22 days) and Holiday Schedule (7 observed paid holidays)  
+ Online and Retail Discounts, Company Match 401(k), Physical and Mental Health Wellness programs, and more! 
Staples is an Equal Opportunity Employer.
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, gender idenity, sexual orientation, age, national origin, protected veteran status, disability, or any other basis protected by federal, state, or local law.
For individuals with disabilities that need additional assistance at any point in the process, please call for more information.

**Position Purpose:**
The Manager, Web Analytics- UGC will lead the UGC team responsible for digital insight generation and analysis in support of HomeDepot.com's marketing, merchandising, operations, UX, and other cross-functional groups. The incumbent will lead a team working to leverage a combination of Adobe Analytics, GCP and GBQ, Bazaarvoice, and SQL-based data to generate insights and recommendations designed to spur the business forward.
The Manager, Web Analytics- UGC, will work with business partners to prioritize and execute against reporting enhancements and analytical projects required to deliver business results. In addition, this role will work extensively in partnership with the product management team, engineering and key vendors to determine short-term and long-term needs for tools that support evolving analytics & reporting needs.
The Manager, Web Analytics- UGC will lead end-to-end operations for collecting and displaying user-generated content across THD's digital platforms. This includes managing programs such as product sampling, post-purchase review requests, and Q&A. The manager will oversee review and Q&A collection performance, optimize operational workflows, and drive new channel innovation. This role will partner cross-functionally to ensure UGC data is effectively analyzed, shared, and leveraged to enhance customer experience and conversion. The manager will also lead a team responsible for maintaining high-quality support, data accessibility, and content health across platforms.
**Key Responsibilities:**
+ 20% Responsible for presenting analysis and test results and resulting
+ recommendations to peers and senior management. Leverage data to assist in defining site enhancement requirements and be able to present a compelling business case for securing those investments.
+ 10% Communicate opportunities to drive financial goals cross-functionally by
+ making suggestions that support site-wide objectives.
+ 20% Lead conversion planning and forecasting on a weekly, monthly, seasonal, and annual level. Lead ongoing ad hoc analysis of critical business issues that impact site performance; translate analysis into executable recommendations.
+ 10% Draw reasonable and actionable conclusions from analytic summaries and recommend changes to existing policies and processes based on analytic conclusions and understanding of business requirements and drivers. Support recommendations with clear business case that demonstrates bottom-line value.
+ 10% Prioritize and manage execution of requests for report enhancements and
+ analysis from business partners. Establish and evangelize improved data-driven views of site performance.
+ 10% Collaborate with peers to ensure consistency of information, methodologies and reports. Share best practices and develop systems knowledge to deliver new reports and enhance existing reports to meet needs.
+ 10% Manage web analytic project prioritization based on business needs. Maintain and prioritize a list of enhancements requested for all measurement technology in place at Home Depot online.
+ 10% Share leadership for the teams responsible for web analytics (reporting and
+ analysis) and, over-time, structured site (A/B, MVT) testing.
**Direct Manager/Direct Reports:**
+ This position typically reports to Sr. Manager or Director, Homedepot.com
+ This position has 5 Direct Reports
**Travel Requirements:**
+ Typically requires overnight travel less than 10% of the time.
**Physical Requirements:**
+ Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
**Working Conditions:**
+ Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
+ No travel required
**Minimum Qualifications:**
+ Must be eighteen years of age or older.
+ Must be legally permitted to work in the United States.
+ Manages a team of 1-5 direct reports
+ Accountable for direct supervision of the work activities of others, in addition to personnel issues (including selection, termination, performance appraisal and professional development of subordinates)
**Preferred Qualifications:**
+ MBA preferred
+ Extensive experience with Adobe Analytic
+ Extensive experience with Google Big Query
+ Experience with User Generated Content discipline
+ Demonstrated experience managing a team of technically advanced analytical professionals in the area of web analytics
+ Experience managing an A/B testing program and working with database-driven sites and content management tools
+ Expereince in relevant site analytics, site development, and or site merchandising experience
+ Ability to communicate with both business and technical resources, particularly the skill of expressing complex issues with clarity & simplicity
+ Flexible and responsive; able to perform in a fast paced, dynamic work environment and meet aggressive deadlines
+ Open to idea exploration with strong problem-solving/analytical abilities
+ Leadership and supervisory skills
+ Possess executive-level communication and presentation skills
+ Demonstrated strength in creating partnerships and in building relationships with other functions and associates within the organization
**Minimum Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
**Preferred Education:**
+ No additional education
**Minimum Years of Work Experience:**
+ 5
**Preferred Years of Work Experience:**
+ No additional years of experience
**Minimum Leadership Experience:**
+ None
**Preferred Leadership Experience:**
+ None
**Certifications:**
+ None
**Competencies:**
+ Decision Quality
+ Collaborates
+ Drives Engagement
+ Ensures Accountability
+ Plans and Aligns
+ Communicates Effectively
+ Customer Focus
+ Develops Talent
+ Drives Results
+ Manages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00

Summary:

Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance our web marketing footprint globally. As SEO Strategy Lead, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will lead and manage a team of SEO specialists, collaborating with various cross-functional teams and leaders to integrate SEO practices across all Meta products and apps.

Required Skills:

SEO Strategy Lead Responsibilities:

1. Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic

2. Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment

3. Conduct keyword research and prioritize opportunities for growth

4. Manage domain migrations and cross sites interlinking strategies for Meta

5. Collaborate with product and web teams to apply SEO best practices

6. Partner with Data Science and Marketing Analytics to refine measurement frameworks

7. Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts

8. Conduct competitors analyses and market research to identify trends

Minimum Qualifications:

Minimum Qualifications:

1. 10+ years of experience in SEO for high-traffic, competitive web properties

2. 3+ years of experience with team leadership and people management

3. Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results

4. Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes

5. Expertise in on-page, off-page, technical, and content SEO

6. Experience with website migration and multilingual sites

7. Proficiency in SEO tools and web analytics

8. Bachelor's Degree

Preferred Qualifications:

Preferred Qualifications:

1. Demonstrated experience creating data-driven narratives

2. Experience with HTML, CSS, and Single-Page Applications

3. Leadership experience with a focus on mentorship

4. Basic SQL knowledge

Public Compensation:

$150,000/year to $211,000/year + bonus + equity + benefits

Industry: Internet

Equal Opportunity:

Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.

Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

**Summary:**
Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance our web marketing footprint globally. As SEO Strategy Lead, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will lead and manage a team of SEO specialists, collaborating with various cross-functional teams and leaders to integrate SEO practices across all Meta products and apps.
**Required Skills:**
SEO Strategy Lead Responsibilities:
1. Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic
2. Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment
3. Conduct keyword research and prioritize opportunities for growth
4. Manage domain migrations and cross sites interlinking strategies for Meta
5. Collaborate with product and web teams to apply SEO best practices
6. Partner with Data Science and Marketing Analytics to refine measurement frameworks
7. Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts
8. Conduct competitors analyses and market research to identify trends
**Minimum Qualifications:**
Minimum Qualifications:
9. 10+ years of experience in SEO for high-traffic, competitive web properties
10. 3+ years of experience with team leadership and people management
11. Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
12. Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
13. Expertise in on-page, off-page, technical, and content SEO
14. Experience with website migration and multilingual sites
15. Proficiency in SEO tools and web analytics
16. Bachelor's Degree
**Preferred Qualifications:**
Preferred Qualifications:
17. Demonstrated experience creating data-driven narratives
18. Experience with HTML, CSS, and Single-Page Applications
19. Leadership experience with a focus on mentorship
20. Basic SQL knowledge
**Public Compensation:**
$150,000/year to $211,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

**Summary:**
Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance our web marketing footprint globally. As SEO Strategy Lead, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will lead and manage a team of SEO specialists, collaborating with various cross-functional teams and leaders to integrate SEO practices across all Meta products and apps.
**Required Skills:**
SEO Strategy Lead Responsibilities:
1. Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic
2. Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment
3. Conduct keyword research and prioritize opportunities for growth
4. Manage domain migrations and cross sites interlinking strategies for Meta
5. Collaborate with product and web teams to apply SEO best practices
6. Partner with Data Science and Marketing Analytics to refine measurement frameworks
7. Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts
8. Conduct competitors analyses and market research to identify trends
**Minimum Qualifications:**
Minimum Qualifications:
9. 10+ years of experience in SEO for high-traffic, competitive web properties
10. 3+ years of experience with team leadership and people management
11. Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
12. Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
13. Expertise in on-page, off-page, technical, and content SEO
14. Experience with website migration and multilingual sites
15. Proficiency in SEO tools and web analytics
16. Bachelor's Degree
**Preferred Qualifications:**
Preferred Qualifications:
17. Demonstrated experience creating data-driven narratives
18. Experience with HTML, CSS, and Single-Page Applications
19. Leadership experience with a focus on mentorship
20. Basic SQL knowledge
**Public Compensation:**
$150,000/year to $211,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at

**Summary:**
Meta's mission is to empower people to build community and bring the world closer together. As part of this mission, the SEO Strategy Lead will enhance our web marketing footprint globally. As SEO Strategy Lead, you will be responsible for increasing search visibility, traffic, and conversions across Meta's B2B and B2C web properties. You will lead and manage a team of SEO specialists, collaborating with various cross-functional teams and leaders to integrate SEO practices across all Meta products and apps.
**Required Skills:**
SEO Strategy Lead Responsibilities:
1. Develop and execute SEO (Search Engine Optimization) strategies to boost search visibility and drive traffic
2. Lead, mentor, and manage a team of SEO specialists, fostering a collaborative and open environment
3. Conduct keyword research and prioritize opportunities for growth
4. Manage domain migrations and cross sites interlinking strategies for Meta
5. Collaborate with product and web teams to apply SEO best practices
6. Partner with Data Science and Marketing Analytics to refine measurement frameworks
7. Stay informed on industry trends, search engine updates, and AI (Artificial Intelligence) impacts
8. Conduct competitors analyses and market research to identify trends
**Minimum Qualifications:**
Minimum Qualifications:
9. 10+ years of experience in SEO for high-traffic, competitive web properties
10. 3+ years of experience with team leadership and people management
11. Experience partnering with product management, product design, and other cross-functional teams (Analytics, Research, Creative, etc.) to drive business results
12. Experience using data to inform strategy and communication, and to develop meaningful go-to-market approaches that drive business outcomes
13. Expertise in on-page, off-page, technical, and content SEO
14. Experience with website migration and multilingual sites
15. Proficiency in SEO tools and web analytics
16. Bachelor's Degree
**Preferred Qualifications:**
Preferred Qualifications:
17. Demonstrated experience creating data-driven narratives
18. Experience with HTML, CSS, and Single-Page Applications
19. Leadership experience with a focus on mentorship
20. Basic SQL knowledge
**Public Compensation:**
$150,000/year to $211,000/year + bonus + equity + benefits
**Industry:** Internet
**Equal Opportunity:**
Meta is proud to be an Equal Employment Opportunity and Affirmative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E-Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at