5,072 Seo Consulting jobs in the United States

**Position Purpose:**
Online Data Engineer teams at The Home Depot translate business requirements and build the infrastructure needed to capture customer data. They acquire datasets that align with business needs and develop algorithms to transform data into useful, actionable information. Additionally, they build, test, and maintain database pipeline architectures. They create new data validation methods and data analysis tools. Data Engineers develop application programming interfaces (APIs) to retrieve data. Our Data Engineers develop, host, and maintain in-house enterprise solutions to improve reliability and confidence through monitoring, continually testing, and validating the products we support. These associates use big-data techniques to cleanse, organize and transform data and to maintain, defend and update data structures and integrity on an automated basis.
The Sr Data Engineer position creates and establishes design standards and assurance processes for software, systems and applications development to ensure compatibility and operability of data connections, flows and storage requirements. Reviews internal and external business and product requirements for data operations and activity and suggests changes and upgrades to systems and storage to accommodate ongoing needs.
**Key Responsibilities:**
+ 20% - Business Collaboration - Leverage extensive business knowledge into solution approach; Effectively develop trust and collaboration with internal customers and cross-functional teams; Provide general education on advanced analytics to technical and non-technical business partners; Deep understanding of IT needs for the team to be successful in tackling business problems; Actively seek out new business opportunities to leverage data science as a competitive advantage.
+ 30% - Project Management & Team Support - Work with project teams and business partners to determine project goals; Provide direction on prioritization of work and ensure quality of work; Provide mentoring and coaching to more junior roles to support their technical competencies; Collaborate with managers and team in the distribution of workload and resources; Support recruiting and hiring efforts for the team.
+ 35% - Solution Development - Execute tasks with high levels of efficiency and quality; Make appropriate selection, utilization and interpretation of advanced analytical methodologies; Effectively communicate insights and recommendations to both technical and non-technical leaders and business customers/partners; Prepare reports, updates and/or presentations related to progress made on a project or solution; Clearly communicate impacts of recommendations to drive alignment and appropriate implementation.
+ 15% - Technical Exploration & Development - Guide and direct project teams in the requirements gathering, design, and development of complex applications/programs; Seek further knowledge on key developments within advanced analytics, technical skill sets, and additional data sources; Participate in the continuous improvement of predictive and prescriptive analytics by developing replicable solutions.
**Direct Manager/Direct Reports:**
+ This Position typically reports to Manager or Above.
+ This role has 0 direct reports.
**Travel Requirements:**
+ Typically requires overnight travel 5% to 20% of the time.
**Physical Requirements:**
+ Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions, there may be a need to move or lift light articles.
**Working Conditions:**
+ Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
**Minimum Qualifications:**
+ Must be 18 years of age or older.
+ Must be legally permitted to work in the United States.
+ 4 years of relevant work experience
**Preferred Qualifications:**
+ General technical SEO knowledge
+ 2+ years of Search Engine Optimization work experience
+ Data engineering experience, primarily in Google Cloud Platform
+ 1+ years of Enterprise architecture experience
+ 1+ years Enterprise AI solutioning, primarily Vertex/Gemini
+ General knowledge of product management
+ Demonstrated experience in predictive modeling, data mining and data analysis
+ Experience in generating content using popular Large Language Models
+ Demonstrated experience developing and testing ETL jobs/pipelines, configuring orchestration, automated CI/CD, writing automation scripts, and supporting the pipelines in production
+ Experience in high-level programming languages such as Python
+ Experience defining and capturing metadata and rules associated with ETL processes
+ Experience building Batch and Streaming pipelines
+ Prior direct experience writing analytical SQL queries and performance-tuning queries
+ Ability to stich and maintain data from multiple sources
+ Ability to produce tags for site data
+ Ability to code in Python, Google BigQuery to stitch and enrich the raw data from multiple sources
+ Proven ability to use PySpark, AirFlow, and DataProc to engineer and automate data flows pipelines
+ Ability to optimize the pipelines run time and lower the cost on slots/storage consumption
+ Ability to prioritize requests and manage a product roadmap
+ Coaching junior engineers to help improve their code, best practices, and understanding of data engineering principles.
+ Strong verbal and written communications skills at all levels
**Minimum Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
**Preferred Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a master's degree program or equivalent degree in a field of study related to the job.
**Minimum Years of Work Experience:**
+ 4
**Preferred Years of Work Experience:**
+ 5
**Minimum Leadership Experience:**
+ No previous leadership experience
**Preferred Leadership Experience:**
+ No previous leadership experience
**Certifications:**
+ None
**Competencies:**
+ Action Oriented
+ Collaborates
+ Drives Engagement
+ Communicates Effectively
+ Customer Focus
+ Drives Results
+ Manages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $90,000.00 - $180,000.00

Are you passionate about uncovering insights and leveraging data to drive strategic marketing decisions? Global Marketing Engines and Experiences (E&E) provides the foundation for all Marketing engines, data, technology, and digital experiences across the commercial marketing organization. This allows us to streamline how we plan, execute, and report on all of Microsoft's marketing activities around the world, and ensure we communicate with our customers using a consistent voice and approach across paid and organic touchpoints.
As a member of the Global Marketing Search Engine Optimization (SEO) Team, you'll be at the forefront of increasing organic search and AI platform visibility and improving performance for our portfolio of commercial products including Azure, GitHub, Microsoft Copilot, Microsoft 365, Windows 365, Microsoft Security, and more.
We are seeking a Technical AI Search Engine Optimization (AISEO) manager with strong analytical, presentation, interpersonal, and persuasive skills to join our team so that it can deliver transformational optimization strategies to variety of internal leaders and departments. Your colleagues will consist of full-time employees, contractors, and an outsourced agency that have worked together to produce insightful data analysis about our global customers and competitors.
In this role, you will research, develop, and execute a technical optimization strategy for the Microsoft commercial Marketing portfolio that will increase visibility in AI-generated responses. One day you might be presenting findings on how AI platforms crawl, render, and index web content, and the next you might be writing requirements for web developers. Your work will help drive visibility and web traffic for our brands, products, and services.
This opportunity will allow you to deepen your knowledge of cutting-edge AISEO techniques, gain experience working with large-scale websites, and develop your leadership skills by teaching others. You will also have the chance to work with the latest SEO and AI technologies, staying ahead of-and helping to define-industry trends.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
**Responsibilities**
**Business Strategy and Planning**
+ Builds and drives components of a digital channel (e.g., Web, relationship marketing, social media, digital acquisition, search engine optimization (SEO)/search engine marketing (SEM)) plan that is aligned to business and audience priorities. Develops and manages measurement of plan or components of plan. Develops reports and analyses of customer metrics. Assists with the creation of reports and analyses of customer metrics to identify opportunities to improve customer engagement by collaborating with engine owners.
+ Assesses and recommends new areas of opportunity to support business needs, leveraging breadth of customer segment knowledge. Utilizes customer targeting, segmentation tools, and various metrics to continually update and improve on customer experiences (e.g., deliver differentiated programs by scenario).Recommends priorities for integrated marketing with internal and external stakeholders.
+ Collaborates with business groups, Product Marketing, and Business Planning teams to discuss potential go-to-market (GTM) strategy, plans, launch activities, customer segmentation, and/or promotional strategies that drive revenue growth via customer engagement and monetization for products within a single business area. Uses breadth of knowledge of customer segments to identify new areas of investigation and optimize the scope of research to help address specific business needs.
+ Develops plans and strategies for marketing campaigns, programs and promotions for a limited range of business areas by collaborating with internal teams (e.g., Product Marketing, Business Operations, Campaign Management, Business Intelligence, Engineering). Share insights, aligns priorities, and documents campaign planning and execution decisions through internal collaboration. Supports the development and curation of content and customer journeys designed to engage customers while taking diversity, inclusion, and accessibility into consideration.
+ Supports program leadership and internal partners in the development of program execution. Contributes to specific workstreams in support of the program execution. Gathers and helps track necessary modifications to programs. Coordinates with Product Marketing to gather necessary inputs. Supports the development of engaging customer experiences by tracking customer feedback and working with customer support teams.
**Measurement**
+ Analyzes key performance indicators (KPIs) for a program, product, audience, or engine to identify and share insights that may affect marketing and business planning decision making through a regular rhythm of business (ROB) of reporting and business review meetings. Helps define which key KPIs should be used to measure the success of the business. Defines and manages the execution of test and learn experiments to improve business outcomes within a single product or business area, often partnering with engineering and analytics teams.
+ Recommends actions based on results and presents those recommendations to senior audiences. Identifies potentially impactful trends and recommendations, and shares relevant details with internal stakeholders. Examines performance data and trends (e.g., financial, operational, product) to develop insights and make recommendations for corrective actions and optimization, with guidance as needed. Utilizes diversity, inclusion, and accessibility metrics to diagnose risk areas and opportunities and track the progress of Microsoft marketing initiatives.
**Project Management**
+ Assists with the development of a project management plan (e.g., stakeholder map, communication plan) to drive delivery for projects of low complexity or to support senior colleagues in components of projects by leveraging existing materials to drive scope and resources. Manages finances for projects with small scopes and budgets by tracking financial metrics and ensuring budgetary targets are met, engaging senior colleagues as needed. Helps ensure that the allocated budget is properly spent and in alignment with business objectives.
+ Provides regular project status updates for small deals and ensures stakeholders are informed. Tracks and maintains customer deliverables. Supports development of stakeholder relationships and escalates issues and ambiguous situations to senior colleagues as needed. Engages with team members to analyze results, identify themes, and generate business recommendations. Provides written and oral communications to participate in the transfer of knowledge and storytelling with internal teams, and other relevant stakeholders.
+ Defines the all-up technical (Artificial Intelligence Search Engine Optimization (AISEO) strategy and plan for the full Microsoft commercial Marketing portfolio. Conducts research on how AI platforms discover and index web content, and you will complete competitive analysis toidentifygrowth opportunities and inform our tactics. You willmonitortechnical AISEO trends and algorithm changes, always staying ahead of updates to ensure the company's strategiesremaincompetitive.
+ Advocates for technical AISEO within Marketing, educating stakeholders and championing organic search as a growth channel. You willmonitorand report on technical AISEO performance, using tools likeAhrefs, Google Search Console, Adobe Analytics, and internal dashboards to surface insights and recommend optimizations.
+ Manages integrated marketing program execution planning, as well as help develop program recommendations.You'llalsoidentifysolutions that addressinefficiencies, andcollaborate with Product Marketing toidentifythe businessobjectivesa program can support.
+ Analyzes KPIs, then share insights that will advance business impact.You'llalso recommend actions to executive leaders based on those results, as well asuseperformance data to develop insights and make improvement recommendations.
+ Drives medium complexity projects by developing a detailed project management plan, as well asmanagefinances for projects with mid-sized to large budgets.
+ Develops and execute communication plans to share progress, blockers, and learnings.
+ Embody and promote Microsoft's culture and values .
**Qualifications**
**Required/minimum qualifications**
+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
+ 1+ years experience building strategies directly targeting AISEO AND LLM (Large Language Model) search.
**Additional or preferred qualifications**
+ Master's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 2+ years integrated marketing (e.g., digital, relationship, social media, campaign), marketing strategy, business planning, marketing operations, or related experience OR Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
+ 1+ years experience in web development, programming, engineering, or related technical field
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $03,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 137,600 - 222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until October 27, 2025.
#EandEJobs
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .

Are you passionate about uncovering insights and leveraging data to drive strategic marketing decisions? Global Marketing Engines and Experiences (E&E) provides the foundation for all Marketing engines, data, technology, and digital experiences across the commercial marketing organization. This allows us to streamline how we plan, execute, and report on all of Microsoft's marketing activities around the world, and ensure we communicate with our customers using a consistent voice and approach across paid and organic touchpoints.
As a member of the Global Marketing Search Engine Optimization (SEO) Team, you'll be at the forefront of increasing organic search and AI platform visibility and improving performance for our portfolio of commercial products including Azure, GitHub, Microsoft Copilot, Microsoft 365, Windows 365, Microsoft Security, and more.
We are seeking a Sr. Artificial Intelligence Search Engine Optimization Manager (AISEO) with strategic, predictive, presentation, interpersonal, and persuasive skills to join our team so that it can deliver transformational optimization strategies to variety of internal leaders and departments. Your colleagues will consist of full-time employees, contractors, and an outsourced agency that have worked together to produce insightful data analysis about our global customers and competitors.
In this role, you will develop and execute an optimization strategy for the Microsoft commercial Marketing portfolio that will increase visibility in AI-generated responses. One day you might be presenting findings on our competitors' tactics and the next you might be writing an analysis of how AI tools discover and index content. Your work will help drive visibility and web traffic for our brands, products, and services.
This opportunity will allow you to deepen your knowledge of cutting-edge AISEO techniques, gain experience working with large-scale websites, and develop your leadership skills by teaching others. You will also have the chance to work with the latest SEO and AI technologies, staying ahead of-and helping to define-industry trends.
Microsoft's mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.
**Responsibilities**
**Business Strategy and Planning**
+ Manages execution planning and supports end-to-end execution. Assists with the development of a program recommendation, working closely with the operations partners. Identifies solutions that address operational inefficiencies. Develops a brief to support the program, and gathers feedback from stakeholders. Collaborates with Product Marketing to identify the business objectives that can be supported by a program. Guides the development of engaging customer experiences by tracking customer feedback and working with customer support teams.
+ Recommends and aligns priorities for integrated marketing with internal and external stakeholders. Enables the change management necessary to drive the go-to-market (GTM) strategy. Sets direction for business groups, Product Marketing, and Business Planning teams to develop impactful GTM strategy, plans, launch activities, customer segmentation, and/or promotional strategies that drive revenue growth via customer engagement and monetization for products across business areas. Uses deep knowledge of customer segments to identify new areas of investigation and optimize the scope of research to ensure specific business needs are addressed.
+ Identifies opportunities and sets direction for digital channel (e.g., Web, relationship marketing, social media, digital acquisition, search engine optimization (SEO)/search engine marketing (SEM)) strategy, development, and content curation. Owns, measures, delivers, and optimizes key metrics and reporting on marketing activities across channels and platforms. Creates reports and analyses of customer metrics to identify opportunities to improve engagement with customers by collaborating with engine owners. Acts as an internal expert on digital channels and helps to educate the team on principles and practices.
+ Recommends digital channel strategy by leveraging deep knowledge of industry dynamics, identifying potential customers and their current and future needs, and monitoring the competition. Leverages customer targeting, segmentation tools, and various metrics to provide recommendations to continually update and improve customer experiences (e.g., optimize segments, spend, performance, improve digital channels).
+ Sets plans and strategies for marketing campaigns, programs and promotions for a limited range of business areas by collaborate with internal teams (e.g., Product Marketing, Business Operations, Campaign Management, Business Intelligence, Engineering) Uses understanding of business to share insights, align priorities, and document campaign planning and execution decisions through internal collaboration. Sets direction for the development and curation of content and customer journeys designed to engage customers while taking diversity, inclusion, and accessibility into consideration.
**Measurement**
+ Analyzes key performance indicators (KPIs) for a range of related products, programs, audiences, and/or engines to identify and share insights with the purpose of advancing business impact, through a regular rhythm of business (ROB) of reporting and business review meetings. Defines which KPIs should be used to measure the success of the business and coordinates efforts with leaders to apply them. Identifies potentially impactful trends and recommendations and uses their understanding of the business to present findings to internal stakeholders. Examines performance data and trends (e.g., financial, operational, product) to develop insights and make recommendations for corrective actions and optimization.
+ Defines and manages execution of test-and-learn experiments to improve business outcomes across one or more businesses, products, or channels, often partnering with engineering and analytics teams. Recommends actions based on results and presents those recommendations to executive audiences. Leverages diversity, inclusion, and accessibility metrics to diagnose risk areas, identify opportunities, and track the progress of Microsoft marketing initiatives.
**Project Management**
+ Develops detailed project management plan to drive delivery for projects of medium complexity or supports senior colleagues in projects of high complexity, leveraging existing materials and experience to drive scope and resources. Develops and executes communication plans to share progress, blockers, and learnings across stakeholders. Sets milestones and integrated workback schedules to drive progress. Manages finances for projects with mid-size to large scopes and budgets by balancing funding and resources across workstreams, performing analyses, and leveraging cost management experience and expertise.
+ May oversee the reporting of budget and marketing funds to key stakeholders and finance teams. Optimizes energy/growth of project team members to pursue right outcomes, and challenges team members to achieve business results. Manages escalations or ensures resolution of escalations with appropriate stakeholders and overcomes ambiguous situations as needed. Remains abreast of current market trends and internal digital processing development efforts and capabilities. Coordinates with extended network of partners on the influence approach and the transfer of knowledge.
+ Defines the all-up AISEO strategy and plan for the full Microsoft commercial Marketing portfolio. You will conduct research on prompts and AI-generated responses, and you will complete competitive analysis to identify growth opportunities and inform our tactics. You will monitor AISEO trends and algorithm changes, always staying ahead of updates to ensure the company's strategies remain competitive.
+ Advocates for AISEO within Marketing, educating stakeholders and championing organic search as a growth channel. You will monitor and report on AISEO performance, using tools like Ahrefs, Google Search Console, Adobe Analytics, and internal dashboards to surface insights and recommend optimizations.
+ Manages integrated marketing program execution planning, as well as help develop program recommendations. You'll also identify solutions that address inefficiencies, and collaborate with Product Marketing to identify the business objectives a program can support. You will analyze KPIs, then share insights that will advance business impact.
+ Recommends actions to executive leaders based on those results, as well as use performance data to develop insights and make improvement recommendations.You will drive medium complexity projects by developing a detailed project management plan, as well as manage finances for projects with mid-sized to large budgets. You'll also develop and execute communication plans to share progress, blockers, and learnings.
Embody and promote Microsoft's culture and values .
**Qualifications**
**Required/minimum qualifications**
+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 3+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.
+ 1+ years experience building strategies directly targetting AISEO AND LLM (Large Language Model) search.
**Additional or preferred qualifications**
+ Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related experience OR equivalent experience.
Integrated Marketing IC4 - The typical base pay range for this role across the U.S. is USD $106,400 - $03,600 per year. There is a different range applicable to specific work locations, within the San Francisco Bay area and New York City metropolitan area, and the base pay range for this role in those locations is USD 137,600 - 222,600 per year.
Certain roles may be eligible for benefits and other compensation. Find additional benefits and pay information here: will accept applications for the role until October 27, 2025.
Microsoft is an equal opportunity employer. Consistent with applicable law, all qualified applicants will receive consideration for employment without regard to age, ancestry, citizenship, color, family or medical care leave, gender identity or expression, genetic information, immigration status, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran or military status, race, ethnicity, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable local laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application process, read more about requesting accommodations ( .

LinkedIn is the world's largest professional network, built to create economic opportunity for every member of the global workforce. Our products help people make powerful connections, discover exciting opportunities, build necessary skills, and gain valuable insights every day. We're also committed to providing transformational opportunities for our own employees by investing in their growth. We aspire to create a culture that's built on trust, care, inclusion, and fun - where everyone can succeed.
Join us to transform the way the world works.
This role will be based in Chicago, New York City, San Francisco, Detroit, Washington D.C. or Omaha.
At LinkedIn, our approach to flexible work is centered on trust and optimized for culture, connection, clarity, and the evolving needs of our business. The work location of this role is hybrid, meaning it will be performed both from home and from a LinkedIn office on select days, as determined by the business needs of the team.
We're looking for a Marketing Solutions Account Executive to join our Online Sales Organization. You'll be responsible for outreach, building customer relationships and helping clients succeed with Marketing Solutions. The Account Executive will leverage their knowledge of digital advertising and their analytical abilities to provide consultative solutions to help our customers grow their organizations and effectively reach their target audiences. In addition to driving customer success, Account Executives will build the case for additional client budget by providing best-in-class engagement insights, and campaign recommendations.
**Responsibilities: **
+ Develop and execute a strategic plan for your book of business, leveraging LinkedIn's various tools and processes for book segmentation and engagement
+ Collaborate with clients to understand their marketing objectives, target audience, and overall business goals to provide best-in-class customer engagement
+ Build relationships with clients, develop and implement comprehensive digital marketing strategies tailored to each client's unique needs and budget.
+ Leverage existing and new relationships with current accounts to grow revenue in strategic product areas to consistently achieve or exceed quota expectations
+ Achieve quarterly client coverage and depth of engagement goals
+ Develop and maintain subject matter expertise on LinkedIn Marketing Solutions offerings
+ Educate clients on their opportunities using your digital media expertise and be an expert at translating their marketing goals and objectives into actionable strategies on LinkedIn's Marketing Platform.
+ Use data and insights to highlight the value of advertising, demonstrate ROI, and make recommendations for optimizations and additional investment
+ Drive customer engagement across your book, balancing operating at scale and creating more strategic partnerships among priority clients
**Basic Qualifications:  **
+ 5+ years of experience in media/advertising sales and 8+ years of experience partnering with media/advertising sales teams
+ Experience in digital marketing, paid media, media buying and planning, account management or a closely related function
**Preferred Qualifications: **
+ BA/BS degree in marketing or a related field
+ Digital platform and reporting experience within a portfolio
+ Driving value for customers through data storytelling and insights
+ Experience working with Microsoft Planner in order to prioritize sales opportunities
+ Knowledge of how online advertising technology and Account Based Marketing works and the ability to explain it in ordinary terms
+ Proven communication skills across multiple channels (e.g virtual meetings, phone, and email)
+ Experience building relationships with senior decision makers
+ Proven ability to manage a sizable volume of clients/accounts
+ Proven ability to work in a fast-paced dynamic environment
+ Highly organized and structured
**Suggested Skills:**
+ Paid Media
+ Performance Marketing
+ Driving Revenue
+ Selling
LinkedIn is committed to fair and equitable compensation practices.
The pay range for this role is $167,000 to $255,000. Actual compensation packages are based on several factors that are unique to each candidate, including but not limited to skill set, depth of experience, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.
The total compensation package for this position may also include annual performance bonus, stock, benefits and/or other applicable incentive compensation plans. For more information, visit Opportunity Statement**
We seek candidates with a wide range of perspectives and backgrounds and we are proud to be an equal opportunity employer. LinkedIn considers qualified applicants without regard to race, color, religion, creed, gender, national origin, age, disability, veteran status, marital status, pregnancy, sex, gender expression or identity, sexual orientation, citizenship, or any other legally protected class.
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If you need a reasonable accommodation to search for a job opening, apply for a position, or participate in the interview process, connect with us at and describe the specific accommodation requested for a disability-related limitation.
Reasonable accommodations are modifications or adjustments to the application or hiring process that would enable you to fully participate in that process. Examples of reasonable accommodations include but are not limited to:
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A request for an accommodation will be responded to within three business days. However, non-disability related requests, such as following up on an application, will not receive a response.
LinkedIn will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by LinkedIn, or (c) consistent with LinkedIn's legal duty to furnish information.
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Pursuant to the San Francisco Fair Chance Ordinance, LinkedIn will consider for employment qualified applicants with arrest and conviction records.
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As a federal contractor, LinkedIn follows the Pay Transparency and non-discrimination provisions described at this link: Data Privacy Notice for Job Candidates **
Please follow this link to access the document that provides transparency around the way in which LinkedIn handles personal data of employees and job applicants:

**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a strategic, data-driven AI & Generative-Engine Optimization (GEO) Specialist to craft GEO strategies to win visibility in ChatGPT, Perplexity, Gemini, Claude, and the next generation of AI-powered discovery engines across Caterpillar's global digital ecosystem.
This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units. You will collaborate with developers, user experience, accessibility, digital strategy, content and analytics teams to improve organic visibility, site performance, and user experience across a highly matrixed organization.
**What You Will Do:**
+ Research and implement GEO strategies based on data, customer and competitive insights to improve visibility and market presence of Caterpillar brands, products and services in ChatGPT, Gemini, and similar AI engines across Caterpillar web properties.
+ Stay ahead of LLM-powered search evolution and new advancements in the marketplace around tools, trends and emerging opportunities and communicate to leaders and peers.
+ Lead implementation of advanced schema / structured data (e.g., WebPage, Product, HowTo, FAQ, Organization, etc.) to reinforce entity connections and guide LLM crawl behavior.
+ Build and refine Caterpillar's entity graph using structured data, internal linking, and external signals.
+ Craft content strategies that are aligned with how LLMs interpret and surface information.
+ Analyze GEO performance, identifying key trends, reporting on impact, and spotting opportunities to scale initiatives.
+ Document GEO best practices and educate business partners on how to implement tactics or strategies.
+ Partner with digital strategists, UX, development teams and business partners to co-create LLM-friendly pages and templates.
+ Collaborate with developers to ensure proper markup, canonicalization, and AI-readiness across key templates and pages.
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence** : Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Strategic Thinking:** Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Qualifications:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analytics or related field
+ 5+ years of experience in SEO and/or GEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Experience leading through influence across different levels of the organization
+ Ability to simplify and explain complex topics to non-SEO/GEO audiences
+ Excellent analytical, problem solving, communication, and presentation skills.
+ Organized, self-starter, forward thinking and results driven mentality
**Technical Qualifications:**
+ Deep understanding of structured data, knowledge graphs, and semantic SEO, with strong familiarity of Schema.org and vector embeddings.
+ Demonstrated experience working with or optimizing for LLMs like ChatGPT, Gemini, Claude or other AI/LLM-powered search interfaces.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Proficiency with enterprise-level analytics tools (e.g., Google Analytics 4 (GA4))
+ Familiarity with HTML/CSS, JavaScript, and CMS platforms such as Adobe Experience Manager (AEM)
+ Ability to use data visualization tools (e.g., Tableau, Looker Studio) for reporting and analysis.
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$110,520.00 - $165,840.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 14, 2025 - October 24, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .

**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a strategic, data-driven AI & Generative-Engine Optimization (GEO) Specialist to craft GEO strategies to win visibility in ChatGPT, Perplexity, Gemini, Claude, and the next generation of AI-powered discovery engines across Caterpillar's global digital ecosystem.
This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units. You will collaborate with developers, user experience, accessibility, digital strategy, content and analytics teams to improve organic visibility, site performance, and user experience across a highly matrixed organization.
**What You Will Do:**
+ Research and implement GEO strategies based on data, customer and competitive insights to improve visibility and market presence of Caterpillar brands, products and services in ChatGPT, Gemini, and similar AI engines across Caterpillar web properties.
+ Stay ahead of LLM-powered search evolution and new advancements in the marketplace around tools, trends and emerging opportunities and communicate to leaders and peers.
+ Lead implementation of advanced schema / structured data (e.g., WebPage, Product, HowTo, FAQ, Organization, etc.) to reinforce entity connections and guide LLM crawl behavior.
+ Build and refine Caterpillar's entity graph using structured data, internal linking, and external signals.
+ Craft content strategies that are aligned with how LLMs interpret and surface information.
+ Analyze GEO performance, identifying key trends, reporting on impact, and spotting opportunities to scale initiatives.
+ Document GEO best practices and educate business partners on how to implement tactics or strategies.
+ Partner with digital strategists, UX, development teams and business partners to co-create LLM-friendly pages and templates.
+ Collaborate with developers to ensure proper markup, canonicalization, and AI-readiness across key templates and pages.
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence** : Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Strategic Thinking:** Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Qualifications:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analytics or related field
+ 5+ years of experience in SEO and/or GEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Experience leading through influence across different levels of the organization
+ Ability to simplify and explain complex topics to non-SEO/GEO audiences
+ Excellent analytical, problem solving, communication, and presentation skills.
+ Organized, self-starter, forward thinking and results driven mentality
**Technical Qualifications:**
+ Deep understanding of structured data, knowledge graphs, and semantic SEO, with strong familiarity of Schema.org and vector embeddings.
+ Demonstrated experience working with or optimizing for LLMs like ChatGPT, Gemini, Claude or other AI/LLM-powered search interfaces.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Proficiency with enterprise-level analytics tools (e.g., Google Analytics 4 (GA4))
+ Familiarity with HTML/CSS, JavaScript, and CMS platforms such as Adobe Experience Manager (AEM)
+ Ability to use data visualization tools (e.g., Tableau, Looker Studio) for reporting and analysis.
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$110,520.00 - $165,840.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 14, 2025 - October 24, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .

**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a strategic, data-driven AI & Generative-Engine Optimization (GEO) Specialist to craft GEO strategies to win visibility in ChatGPT, Perplexity, Gemini, Claude, and the next generation of AI-powered discovery engines across Caterpillar's global digital ecosystem.
This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units. You will collaborate with developers, user experience, accessibility, digital strategy, content and analytics teams to improve organic visibility, site performance, and user experience across a highly matrixed organization.
**What You Will Do:**
+ Research and implement GEO strategies based on data, customer and competitive insights to improve visibility and market presence of Caterpillar brands, products and services in ChatGPT, Gemini, and similar AI engines across Caterpillar web properties.
+ Stay ahead of LLM-powered search evolution and new advancements in the marketplace around tools, trends and emerging opportunities and communicate to leaders and peers.
+ Lead implementation of advanced schema / structured data (e.g., WebPage, Product, HowTo, FAQ, Organization, etc.) to reinforce entity connections and guide LLM crawl behavior.
+ Build and refine Caterpillar's entity graph using structured data, internal linking, and external signals.
+ Craft content strategies that are aligned with how LLMs interpret and surface information.
+ Analyze GEO performance, identifying key trends, reporting on impact, and spotting opportunities to scale initiatives.
+ Document GEO best practices and educate business partners on how to implement tactics or strategies.
+ Partner with digital strategists, UX, development teams and business partners to co-create LLM-friendly pages and templates.
+ Collaborate with developers to ensure proper markup, canonicalization, and AI-readiness across key templates and pages.
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence** : Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Strategic Thinking:** Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Qualifications:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analytics or related field
+ 5+ years of experience in SEO and/or GEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Experience leading through influence across different levels of the organization
+ Ability to simplify and explain complex topics to non-SEO/GEO audiences
+ Excellent analytical, problem solving, communication, and presentation skills.
+ Organized, self-starter, forward thinking and results driven mentality
**Technical Qualifications:**
+ Deep understanding of structured data, knowledge graphs, and semantic SEO, with strong familiarity of Schema.org and vector embeddings.
+ Demonstrated experience working with or optimizing for LLMs like ChatGPT, Gemini, Claude or other AI/LLM-powered search interfaces.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Proficiency with enterprise-level analytics tools (e.g., Google Analytics 4 (GA4))
+ Familiarity with HTML/CSS, JavaScript, and CMS platforms such as Adobe Experience Manager (AEM)
+ Ability to use data visualization tools (e.g., Tableau, Looker Studio) for reporting and analysis.
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$110,520.00 - $165,840.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 14, 2025 - October 24, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .

**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a strategic, data-driven AI & Generative-Engine Optimization (GEO) Specialist to craft GEO strategies to win visibility in ChatGPT, Perplexity, Gemini, Claude, and the next generation of AI-powered discovery engines across Caterpillar's global digital ecosystem.
This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units. You will collaborate with developers, user experience, accessibility, digital strategy, content and analytics teams to improve organic visibility, site performance, and user experience across a highly matrixed organization.
**What You Will Do:**
+ Research and implement GEO strategies based on data, customer and competitive insights to improve visibility and market presence of Caterpillar brands, products and services in ChatGPT, Gemini, and similar AI engines across Caterpillar web properties.
+ Stay ahead of LLM-powered search evolution and new advancements in the marketplace around tools, trends and emerging opportunities and communicate to leaders and peers.
+ Lead implementation of advanced schema / structured data (e.g., WebPage, Product, HowTo, FAQ, Organization, etc.) to reinforce entity connections and guide LLM crawl behavior.
+ Build and refine Caterpillar's entity graph using structured data, internal linking, and external signals.
+ Craft content strategies that are aligned with how LLMs interpret and surface information.
+ Analyze GEO performance, identifying key trends, reporting on impact, and spotting opportunities to scale initiatives.
+ Document GEO best practices and educate business partners on how to implement tactics or strategies.
+ Partner with digital strategists, UX, development teams and business partners to co-create LLM-friendly pages and templates.
+ Collaborate with developers to ensure proper markup, canonicalization, and AI-readiness across key templates and pages.
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence** : Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Strategic Thinking:** Knowledge of the importance of ""big picture"" thinking and planning; ability to apply organizational acumen and competitiveness to identify and maintain focus on key success factors for the organization.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Qualifications:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analytics or related field
+ 5+ years of experience in SEO and/or GEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Experience leading through influence across different levels of the organization
+ Ability to simplify and explain complex topics to non-SEO/GEO audiences
+ Excellent analytical, problem solving, communication, and presentation skills.
+ Organized, self-starter, forward thinking and results driven mentality
**Technical Qualifications:**
+ Deep understanding of structured data, knowledge graphs, and semantic SEO, with strong familiarity of Schema.org and vector embeddings.
+ Demonstrated experience working with or optimizing for LLMs like ChatGPT, Gemini, Claude or other AI/LLM-powered search interfaces.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Proficiency with enterprise-level analytics tools (e.g., Google Analytics 4 (GA4))
+ Familiarity with HTML/CSS, JavaScript, and CMS platforms such as Adobe Experience Manager (AEM)
+ Ability to use data visualization tools (e.g., Tableau, Looker Studio) for reporting and analysis.
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$110,520.00 - $165,840.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 14, 2025 - October 24, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .

**Position Purpose:**
The Strategic Sourcing Manager ('SSM') plays a pivotal role in driving procurement strategy, optimizing costs, and managing supplier relationships. The SSM will be responsible for sourcing indirect solutions and/or services for The Home Depot, including, but not limited to, Marketing categories (Advertising & Media, Creative Services, Events & Sponsorships, Public Relations, MarTech), as well as Online related categories (Website Development & Maintenance, E-Commerce platforms, Analytics & Optimization). Additionally, this role may also support Corporate Services categories (Facilities Mgmt., Office Equipment & Services). The SSM will lead a project team comprised of several stakeholders through various sourcing steps, to ensure the best outcome for The Home Depot at the end of the project.
**Key Responsibilities:**
+ 25% Negotiate for products and services within the assigned product category ensuring the lowest possible price.
+ 25% Develop and execute strategic sourcing plans to assigned categories. Work cross functionally to improve and streamline processes.
+ Initiate quality vendor relationships to support new and ongoing product and services sourcing needs.
+ 5% Evaluate vendor relationships and terminate if necessary.
+ 20% Work with stores and functional areas to best determine products and services to be sourced. Manage the vendor and resolve issues regarding product quality, delivery, etc.
+ 5% Work with purchasing operations to ensure orderly transition from initial deal to ongoing purchasing of products and services. Ensure accuracy and delivery of orders so that clients for the product group are able to complete projects and meet the Company's needs.
+ 10% Source qualified vendors to Sourcing who can meet purchase needs in terms of product quality, quantity, and delivery date.
+ 10% Identify and qualify vendors to provide product and services to Home Depot. Conduct research to assess vendor capabilities and product information as they relate to company needs.
**Direct Manager/Direct Reports:**
+ Typically reports to a sr manager position
+ Typically requires working collaboratively across multiple functions
+ Typically requires highly developed interpersonal skills for dealing with sensitive or controversial situations.
+ Typically faces situations that are unstructured and require original approaches.
+ Typically considers new approaches within general policies and short-term goals when solving problems.
+ Typically expected to provide infrequent status reports to management only as appropriate.
**Travel Requirements:**
+ Typically requires overnight travel less than 10% of the time.
**Physical Requirements:**
+ Most of the time is spent sitting or standing in the same location or there may be a need to stoop regularly or move/lift light material or equipment (typically less than 8 pounds).
**Working Conditions:**
+ Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
**Minimum Qualifications:**
+ Must be eighteen years of age or older.
+ Must be legally permitted to work in the United States.
**Preferred Qualifications:**
+ Bachelors degree
+ SAP experience
+ Project Management experience
+ Exposure to strategic sourcing process
+ Six Sigma greenbelt/black belt certification
+ Customer service oriented
+ Results oriented
**Minimum Education:**
+ The knowledge, skills and abilities typically acquired through the completion of a high school diploma and/or GED.
**Preferred Education:**
+ No additional education
**Minimum Years of Work Experience:**
+ 5
**Preferred Years of Work Experience:**
+ No additional years of experience
**Minimum Leadership Experience:**
+ None
**Preferred Leadership Experience:**
+ None
**Certifications:**
+ None
**Competencies:**
+ Negotiation Skills - able to negotiate in adversarial situations to arrive at the best deal in terms of cost and quality to meet sourcing needs.
+ Product Knowledge - a thorough understanding of the product category to which he/she is assigned.
+ Strong presentation and communication skills.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00