1,301 Seo Experts jobs in the United States

Job Description
About the Company!

JDI Distribution® is an industry-leading manufacturer, distributor, exporter, and wholesaler of premium food brands and consumer products. Supported by award-winning customer service. We operate in GMP/GMPc and FDA-compliant facilities and serve a wide range of eCommerce and wholesale partners globally. Since 2016, we have launched new brands, introduced innovative food products, and connected with thousands of retailers and distributors worldwide.

Job Overview

We are seeking a SEO Strategist who will be responsible for planning, executing, and managing SEO initiatives across multiple company websites. This role plays a critical part in driving organic traffic, improving search visibility, and supporting the company's broader marketing and eCommerce strategy. The SEO Strategist will leverage advanced SEO tools, AI-driven processes, and best practices to ensure measurable improvements in rankings, traffic, and conversions.

*** This position is On-Site ONLY- No Remote or Hybrid Work Available ***

Please do not apply if you cannot commit to reliably commuting to our office location in Redlands, CA.

Responsibilities

• Develop and implement comprehensive SEO strategies to increase organic traffic and keyword rankings.
• Conduct on-page, off-page, and technical SEO audits, implementing corrective measures as needed.
• Perform keyword research, competitor analysis, and backlinking campaigns to improve site authority and performance.
• Utilize tools such as SEMrush, Screaming Frog, and Google Search Console to track performance, identify opportunities, and optimize site health.
• Leverage AI platforms (ChatGPT, Grok, and others) for content optimization, workflow automation, and research tasks.
• Collaborate with content and marketing teams to align SEO strategy with content creation and campaigns.
• Partner with the PPC Strategist to ensure SEO and paid media efforts are complementary.
• Provide detailed reporting and analysis of SEO performance, with actionable recommendations.
• Stay current with search engine algorithm updates, SEO trends, and emerging AI technologies.
• Ensure all SEO practices adhere to Google Webmaster Guidelines and ethical standards strong collaboration with marketing, content, and PPC team members.
• May provide training and guidance to team members on SEO best practices and AI utilization.

Requirements

• 3-5+ years of proven SEO experience, preferably in eCommerce or multi-site environments.
• Strong expertise with SEMrush, Screaming Frog, Google Search Console, and other SEO tools.
• Demonstrated success in driving measurable improvements in organic traffic, rankings, and site authority.
• Advanced AI prompting skills using platforms like ChatGPT, Grok, or similar tools.
• Familiarity with PPC advertising and ability to collaborate with paid media teams.
• Strong communication skills, with the ability to translate technical SEO concepts to non-technical stakeholders.
• Highly organized, detail-oriented, and able to manage multiple projects simultaneously.
• Bachelor's degree in Marketing, Business, Communications, or related field preferred.
• Must be comfortable working in a fast-paced, deadline-driven environment.

Benefits

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Sick time
• Vision insurance
• 4 Paid Holidays

Description
SEO Specialist - Ongoing Job Opportunity
Are you a SEO expert with a talent for driving organic growth and improving search engine rankings? Robert Half is building a network of SEO Specialists to match with businesses needing expertise in optimizing their websites, analyzing performance metrics, and staying ahead of algorithm updates. This is an ongoing opportunity to showcase your SEO skills across diverse industries and projects.
Position Overview
As an SEO Specialist, you will develop and execute strategies to optimize website content, improve technical elements, boost rankings, and drive traffic. You'll work across teams to integrate SEO best practices into the organization's digital presence while staying at the forefront of ever-evolving algorithm changes and SEO tools.
Key Responsibilities
1. SEO Strategy Development
+ Develop and execute comprehensive SEO strategies that align with the company's goals and drive organic growth (Source: RH Acronym Guide.docx).
+ Perform keyword research and competitive analysis to identify opportunities for organic traffic growth (Source: RH Acronym Guide.docx).
2. On-Page Optimization
+ Optimize website content, metadata (title tags, meta descriptions), headers, and internal links for maximum SEO efficiency.
+ Ensure proper use of keywords and maintain optimized content structures (Source: RH Acronym Guide.docx).
3. Technical SEO
+ Conduct regular audits to identify and fix technical SEO issues, such as site speed, indexing, crawlability, and mobile usability concerns.
+ Collaborate with developers to implement technical SEO enhancements, including schema markup, canonical tags, and XML sitemaps (Source: RH Acronym Guide.docx).
4. Content Strategy and Optimization
+ Optimize blog posts, articles, product descriptions, and other digital assets for engagement and organic visibility.
5. Link Building and Off-Page SEO
+ Develop and execute link-building strategies, including outreach, partnerships, and content promotion.
+ Regularly assess backlink profiles for quality and disavow harmful links to maintain site integrity (Source: RH Acronym Guide.docx).
6. Analytics and Reporting
+ Monitor and report on key SEO metrics, including rankings, traffic, conversions, and ROI.
+ Utilize tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, and Moz for data insights (Source: RH Acronym Guide.docx).
7. Competitor Analysis
+ Track competitors' SEO performance and tactics to identify new opportunities and stay ahead of the competition.
+ Recommend adjustments to optimize company SEO strategies based on competitive trends (Source: RH Acronym Guide.docx).
8. Collaboration Across Teams
+ Work with marketing, design, and development teams to ensure all digital assets align with SEO best practices.
+ Provide training and guidance to stakeholders on emerging SEO trends and practices.
Requirements
Professional Experience:
+ Proven track record in managing and executing SEO strategies for websites across industries.
+ Experience optimizing both on-page content and technical elements for search engines.
+ Background in link-building campaigns and off-page SEO strategies.
+ Familiarity with competitor analysis tools to identify growth opportunities.
Skills:
+ Expertise in keyword research techniques and competitive analysis.
+ Strong analytical abilities to interpret SEO metrics like traffic, rankings, and conversions, and generate actionable insights (Source: MC24 Job Search Guide US eBook.pdf).
+ Excellent communication skills to collaborate across teams and explain complex SEO concepts.
+ Ability to stay updated on industry trends and adapt strategies as needed.
Technical Proficiency:
+ Keyword Research & Competitive Analysis Tools: Proficient with tools such as Google Keyword Planner, Ahrefs, SEMrush, Moz Pro, and Ubersuggest for identifying high-value keywords and analyzing competitors.
+ Analytics & Reporting Software: Experience with platforms like Google Analytics (GA4), Google Search Console, Looker Studio, Matomo, and SE Ranking for tracking performance (Source: MC24 Job Search Guide US eBook.pdf).
+ Technical SEO Tools: Skilled in using Screaming Frog, DeepCrawl, Sitebulb, Google PageSpeed Insights, GTmetrix, and Ahrefs Site Audit to monitor site health and resolve technical issues.
+ Content Optimization Platforms: Knowledge of tools like Surfer SEO, MarketMuse, Clearscope, Frase.io, Yoast SEO, and Rank Math for optimizing content (Source: MC24 Job Search Guide US eBook.pdf).
+ Link Building & Backlink Analysis Tools: Proficient in using Ahrefs, Moz Link Explorer, Majestic SEO, Pitchbox, and BuzzStream to manage backlink profiles and outreach strategies.
+ Rank Tracking Platforms: Experience with platforms such as SEMrush Position Tracking, Ahrefs Rank Tracker, AccuRanker, Rank Ranger, and SERPWatcher for monitoring rankings.
+ Local SEO Tools: Skilled in managing profiles on Google My Business (GMB) and tools such as Whitespark, Yext, and BrightLocal for local optimization.
+ Competitor Monitoring & Alerts: Familiarity with tools like SEMrush, Ahrefs Alerts, Google Alerts, Brand24, and Mention to track competitors and industry developments.
Educational Background:
+ A bachelor's degree in Marketing, Business Administration, Communications, or a related field is strongly preferred.
+ Certifications in SEO platforms (e.g., Google Analytics, Ahrefs, SEMrush) or relevant digital marketing credentials are advantageous (Source: MC24 Job Search Guide US eBook.pdf).
Innovation starts with people.®
Robert Half is the world's first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles.
Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app ( and get 1-tap apply, notifications of AI-matched jobs, and much more.
All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information.
© 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking "Apply Now," you're agreeing to Robert Half's Terms of Use ( .

Job Description

Job Description

SEO SpecialistPosition Overview

The SEO Specialist will focus on executing specialized SEO tasks across all client accounts with high-quality standards and volume requirements. This role specializes in one primary area of SEO (technical, local, on-page, or auditing) and contributes to elevating this specialty across all client campaigns. The Specialist may oversee overseas freelancers but has less team management responsibility than the Senior Specialist role.

Our SEO team operates through specialized focus areas that allow each team member to develop deep expertise while maintaining comprehensive coverage across all SEO disciplines. Each specialist owns their specialty across all client accounts, becoming the team's subject matter expert while maintaining high-volume execution standards. This specialized approach ensures comprehensive coverage of all SEO disciplines while allowing for individual growth and mastery. Specialists collaborate with other team members to ensure integrated strategies while continuously elevating agency capabilities in their respective focus areas. A list of core specializations can be found below. 

Key ResponsibilitiesSpecialized SEO Execution

• Execute tasks in one primary specialty area (technical SEO, local SEO, on-page SEO, or auditing)
• Maintain consistent quality and volume of deliverables across client accounts
• Implement best practices in specialty area following established processes
• Identify and address SEO errors/issues using Google Search Console and other tools
• Keep pace with industry trends and developments in specialty area

Team Contribution

• Provide guidance to elevate specialized practices across client accounts
• Coordinate with overseas freelancers on specialized tasks when needed
• Participate in team meetings to share knowledge and insights
• Collaborate with SEO Managers to implement specialized tactics
• Document processes and successes in specialty area
• Maintain flexibility in assisting with tasks outside of core expertise to meet team deadlines and company priorities

Technical Implementation

• Perform advanced site audits and implement recommendations
• Optimize on-site elements such as schema markup, internal linking, and content structure
• Implement and troubleshoot tags via GTM when required
• Analyze competitor strategies and implement improvements

Reporting & Analysis

• Prepare detailed reports on specialized metrics
• Analyze and interpret data to identify opportunities for improvement
• Monitor performance of specialized tactics across client accounts
• Provide insights and recommendations based on data analysis
• Document successful implementations for case studies

Core Specializations:

Local SEO Specialist

• Google Business Profile management and optimization (GBP setup, NAP optimization, review management)
• Citation building and cleanup across directories and local listings
• Local schema markup implementation (Local Business Schema)
• Geographic hub page creation and optimization
• Local keyword research and geo-targeted content strategy
• NAP consistency auditing and correction
• Local competition analysis and market positioning

On-Page SEO Specialist

• Content optimization and performance enhancement
• Heading structure optimization (H1, H2, H3 hierarchy)
• Internal linking strategy and implementation
• SEO title and meta description optimization
• Featured snippet optimization and FAQ schema implementation
• Content gap analysis and improvement recommendations
• E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) auditing and optimization
• Duplicate content identification and resolution

Technical SEO Specialist

• Site speed optimization and Core Web Vitals improvement
• Crawlability and indexing optimization
• Structured data and schema markup implementation (Article, FAQ, Organization schemas)
• Broken link identification and resolution
• Sitemap management and GSC optimization
• Redirect chain identification and cleanup
• Technical audit execution and problem resolution
• HTTP to HTTPS migration and security optimization

Onboarding & Analytics Specialist

• Google Analytics and Google Tag Manager setup and configuration
• Goal tracking and conversion optimization setup
• Performance monitoring and reporting systems
• Competitor gap analysis (content and links)
• Keyword research and ranking strategy development
• Website audit execution and strategic recommendations
• ROI tracking and performance measurement
• Data-driven strategy development and optimization planning

 

Collaborative Approach

Each specialist owns their specialty across all client accounts while collaborating with other team members to ensure integrated strategies. This specialized approach ensures comprehensive coverage of all SEO disciplines while allowing for individual growth and mastery. Specialists work together to:

• Share insights and best practices across specializations
• Coordinate integrated campaigns that leverage multiple SEO disciplines
• Cross-train on complementary skills to provide backup coverage
• Continuously elevate agency capabilities in their respective focus areas
• Maintain consistent quality standards across all client deliverables

Qualifications

• 2-4 years of SEO experience with focus in at least one specialty area
• Strong technical skills and attention to detail
• Experience with SEO tools (Google Search Console, Google Analytics, Ahrefs, etc.)
• Understanding of SEO best practices and latest industry developments
• Experience in legal, medical, or dental marketing a plus
• Comfort working with AI tools (e.g., ChatGPT, Claude) to support research, ideation, and workflow efficiency

Performance Metrics

• Quality and volume of specialized deliverables
• Contribution to client success metrics
• Process adherence and improvement suggestions
• Team collaboration and knowledge sharing
• Professional development in specialty area

Our Core Values:

1. Do What You Say
2. Be Honest and Transparent
3. Proactive, Not Reactive
4. Be Thought-Leading
5. Instill Trust Through Consistent Accountability
6. Always Do Better, Always Be Better
7. Do the Right Thing for Clients and Market My Market

This is a salaried position with benefits such as PTO and Health Insurance available on first day of employment and 401k after 1 year. The budgeted salary for this role is $50,000 - $57,000 commensurate with experience. This position is fully remote but a preference will be granted to candidates in Charlotte, NC where we have an office. 

This is a full-time remote position that must be located in one of the following states:

• Alabama
• California
• Colorado
• Florida
• Iowa
• Illinois
• North Carolina
• New Jersey
• New York
• Pennsylvania
• Texas
• Virginia

All emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.

About Market My Market

Market My Market delivers completely customized, full service marketing campaigns that bring companies to life online. We pride ourselves in delivering results that directly impact business. Our ideal clients are law firms and dental practices.

We believe in growth, accountability, and ownership. The right person for this role will be on track for endless opportunities, and will enjoy the transparency of knowing their work is having an impact.

Note: Communication regarding positions will come from @marketmymarket.com or @applytojob.com only. 

 

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We are seeking a skilled and data-driven SEO Specialist to join our marketing team. In this role, you will be responsible for optimizing our website and content for search engines to increase organic visibility, traffic, and conversions. You will play a pivotal role in implementing both on-page and off-page SEO strategies and collaborate across content, web development, and marketing teams to drive results.

Key Responsibilities 1. Strategy & Execution

• Develop, implement, and manage comprehensive SEO strategies that align with business goals.

• Conduct competitive analysis to identify gaps and opportunities in search.

• Plan and execute keyword research and mapping to targeted landing pages.

2. On-Page Optimization

• Optimize website content, meta tags, headers, internal linking, and images.

• Collaborate with content teams to ensure SEO best practices are implemented in new and existing content.

• Monitor site architecture and ensure crawlability and indexability.

3. Off-Page SEO

• Develop and manage link-building campaigns, outreach, and partnerships.

• Monitor backlink profile and identify disavow opportunities.

4. Technical SEO

• Conduct regular technical audits and troubleshoot crawl errors, page speed issues, and mobile usability.

• Work with developers to implement technical fixes including structured data, redirects, XML sitemaps, etc.

5. Analytics & Reporting

• Use tools like Google Analytics, Search Console, Ahrefs/SEMrush, and Screaming Frog to monitor performance.

• Track keyword rankings, CTR, bounce rates, and conversion from organic traffic.

• Provide monthly SEO reports with insights and recommendations.

Must-Haves

• 2–5 years of experience in SEO (agency or in-house).

• Strong understanding of search engine algorithms and ranking factors.

• Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz, Screaming Frog, Google Search Console, GA4).

• Experience with CMS platforms like WordPress, Webflow, Shopify, or others.

• Knowledge of HTML/CSS and technical SEO principles.

• Strong analytical and problem-solving skills.

• Excellent communication and project management skills.

Nice-to-Haves

• Experience with international SEO or large-scale enterprise websites.

• Basic knowledge of JavaScript, Core Web Vitals, and schema markup.

• Familiarity with A/B testing tools and CRO practices.

About the Company! JDI Distribution® is an industry-leading manufacturer, distributor, exporter, and wholesaler of premium food brands and consumer products. Supported by award-winning customer service. We operate in GMP/GMPc and FDA-compliant facilities and serve a wide range of eCommerce and wholesale partners globally. Since 2016, we have launched new brands, introduced innovative food products, and connected with thousands of retailers and distributors worldwide.Job Overview We are seeking a SEO Strategist who will be responsible for planning, executing, and managing SEO initiatives across multiple company websites. This role plays a critical part in driving organic traffic, improving search visibility, and supporting the company’s broader marketing and eCommerce strategy. The SEO Strategist will leverage advanced SEO tools, AI-driven processes, and best practices to ensure measurable improvements in rankings, traffic, and conversions.*** This position is On-Site ONLY- No Remote or Hybrid Work Available *** Please do not apply if you cannot commit to reliably commuting to our office location in Redlands, CA.Responsibilities Develop and implement comprehensive SEO strategies to increase organic traffic and keyword rankings.Conduct on-page, off-page, and technical SEO audits, implementing corrective measures as needed.Perform keyword research, competitor analysis, and backlinking campaigns to improve site authority and performance.Utilize tools such as SEMrush, Screaming Frog, and Google Search Console to track performance, identify opportunities, and optimize site health.Leverage AI platforms (ChatGPT, Grok, and others) for content optimization, workflow automation, and research tasks.Collaborate with content and marketing teams to align SEO strategy with content creation and campaigns.Partner with the PPC Strategist to ensure SEO and paid media efforts are complementary.Provide detailed reporting and analysis of SEO performance, with actionable recommendations.Stay current with search engine algorithm updates, SEO trends, and emerging AI technologies.Ensure all SEO practices adhere to Google Webmaster Guidelines and ethical standards strong collaboration with marketing, content, and PPC team members.May provide training and guidance to team members on SEO best practices and AI utilization.Requirements3–5+ years of proven SEO experience, preferably in eCommerce or multi-site environments. Strong expertise with SEMrush, Screaming Frog, Google Search Console, and other SEO tools.Demonstrated success in driving measurable improvements in organic traffic, rankings, and site authority.Advanced AI prompting skills using platforms like ChatGPT, Grok, or similar tools.Familiarity with PPC advertising and ability to collaborate with paid media teams.Strong communication skills, with the ability to translate technical SEO concepts to non-technical stakeholders.Highly organized, detail-oriented, and able to manage multiple projects simultaneously.Bachelor’s degree in Marketing, Business, Communications, or related field preferred.Must be comfortable working in a fast-paced, deadline-driven environment.Benefits401(k) Dental insuranceHealth insuranceLife insurancePaid time offSick timeVision insurance4 Paid Holidays

Position Details

Position Information

Requisition Number

S4619P

Home Org Name

Advancement Marketing

Division Name

Senior VP, Advancement

Position Title

Digital Marketing & SEO Specialist

Job Class Code

OCO4

Appointment Status

Full-time

Part-time FTE

Limited Term

No

Limited Term Length

Job Summary

Auburn Advancement is excited to begin the search for a Digital Marketing andSEO Specialist to join our Operations and Strategy team! In this position, you'll manage and optimize digital content andSEO strategies to enhance the visibility, user experience, and effectiveness of Advancement websites, while collaborating across teams to support engagement and strategic goals.

What You'll Do:

• Lead with Vision Leads the execution ofSEO strategies by conducting keyword research, optimizing site structure and metadata, and collaborating with content teams to improve visibility and align digital efforts with long-term institutional goals.

• Engage and Inspire Independently manages and updates diverse content within the Content Management System (CMS ) such as campaign pages, event listings, and blogs. Ensuring quality, accessibility, and consistency to enhance audience engagement.

• Drive Impactful Fundraising Coordinates with Advancement stakeholders to align web experiences with strategic messaging and campaign priorities, supporting navigation, layout, and storytelling that drive donor interest and conversion.

• Champion Philanthropy Supports philanthropic initiatives through digital channels by providing backup on email marketing, content audits, and analytics reporting, enhancing the team's responsiveness and overall campaign impact.

• Advance Strategic Initiatives Monitors and analyzes website performance using tools like Google Analytics to generate actionable insights that inform content strategy, optimize user experience, and support Advancement's broader digital objectives.

Why You'll Love It Here:

• Impactful Work: Your efforts will directly contribute to the growth and success of Auburn University and its priorities.

• Collaborative Environment: Join a team of dedicated professionals who are committed to making a difference.

• Purpose Driven Work: Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.

• Culture by Design: Thrive in a culture that champions respect, accountability, and professional development.

Now is the perfect time to join Auburn Advancement, a dynamic team encompassing Operations and Strategy, Culture and Talent, Engagement, Philanthropy, and Communications. Under the visionary leadership of Senior Vice President Rob Wellbaum - a seasoned and respected advancement professional - our organization is set to revolutionize the future of Advancement.

Essential Functions

Your Responsibilities as a Digital Marketing andSEO Specialist:

Purpose

• Enhance the visibility and effectiveness of Advancement websites through strategicSEO optimizations.

• Ensure content quality, consistency, and alignment with institutional goals to support audience engagement and conversion.

• Support Advancement's mission by creating digital experiences that inform, inspire, and drive strategic outcomes.

Collaboration

• Work cross-functionally with content teams, designers, and stakeholders to align digital efforts with user experience and institutional objectives.

• Coordinate with Advancement stakeholders to ensure digital content supports strategic messaging and engagement goals.

• Provide backup support to team members on initiatives such as email campaigns, analytics, and audits, contributing to team efficiency.

Innovation

• Conduct in-depth keyword research and applySEO best practices to optimize metadata, page structure, and content strategy.

• Leverage website analytics tools (e.g., Google Analytics and Search Console) to generate actionable insights and improve the user journey.

• Continuously evolve digital strategy by identifying trends and performance gaps to support decision-making.

Production

• Independently manage and update digital content in theCMS , including campaigns, events, and blogs, ensuring timely and accessible publication.

• ImplementSEO recommendations across web properties to improve search performance and organic reach.

• Execute tasks related to digital initiatives such as email marketing deployment, content audits, and reporting.

Why Work at Auburn?

• Life-Changing Impact : Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.

• Culture of Excellence : We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.

• We're Here for You : Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.

• Sweet Home Alabama : The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.

• A Place for Everyone : Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.

Ready to lead and shape the future of higher education? Apply today! War Eagle!

Minimum Qualifications

Minimum Qualifications

• Bachelor's degree

• 4 years of experience in marketing and communications services, and/or search engine optimization.

Minimum Skills, License, and Certifications

Minimum Skills and Abilities

Minimum Technology Skills

Minimum License and Certifications

Desired Qualifications

Desired Qualifications

Posting Detail Information

Salary Range

$52,560 - $84,100

Job Category

Communications/Public Relations/Marketing

Working Hours if Non-Traditional

City position is located in:

Auburn

State position is located:

Alabama

List any hazardous conditions or physical demands required by this position

Posting Date

07/28/2025

Closing Date

Equal Opportunity Compliance Statement

It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit theirwebsite ( to learn more.

Special Instructions to Applicants

Quick Link for Internal Postings

Documents Needed to Apply

Required Documents

1. Resume

2. Cover Letter

Optional Documents

**Position Details**
Position Information
**Requisition Number**
S4619P
**Home Org Name**
Advancement Marketing
**Division Name**
Senior VP, Advancement
**Position Title**
Digital Marketing & SEO Specialist
**Job Class Code**
OCO4
**Appointment Status**
Full-time
**Part-time FTE**
**Limited Term**
No
**Limited Term Length**
**Job Summary**
**Auburn Advancement is excited to begin the search for a Digital Marketing andSEO Specialist to join our Operations and Strategy team!** In this position, you'll manage and optimize digital content andSEO strategies to enhance the visibility, user experience, and effectiveness of Advancement websites, while collaborating across teams to support engagement and strategic goals.
**What You'll Do:**
+ **Lead with Vision** Leads the execution ofSEO strategies by conducting keyword research, optimizing site structure and metadata, and collaborating with content teams to improve visibility and align digital efforts with long-term institutional goals.
+ **Engage and Inspire** Independently manages and updates diverse content within the Content Management System (CMS ) such as campaign pages, event listings, and blogs. Ensuring quality, accessibility, and consistency to enhance audience engagement.
+ **Drive Impactful Fundraising** Coordinates with Advancement stakeholders to align web experiences with strategic messaging and campaign priorities, supporting navigation, layout, and storytelling that drive donor interest and conversion.
+ **Champion Philanthropy** Supports philanthropic initiatives through digital channels by providing backup on email marketing, content audits, and analytics reporting, enhancing the team's responsiveness and overall campaign impact.
+ **Advance Strategic Initiatives** Monitors and analyzes website performance using tools like Google Analytics to generate actionable insights that inform content strategy, optimize user experience, and support Advancement's broader digital objectives.
**Why You'll Love It Here:**
+ **Impactful Work:** Your efforts will directly contribute to the growth and success of Auburn University and its priorities.
+ **Collaborative Environment:** Join a team of dedicated professionals who are committed to making a difference.
+ **Purpose Driven Work:** Align your passion and fulfillment to your work, where you're trusted to reach your full potential and achieve your pinnacle career experience.
+ **Culture by Design:** Thrive in a culture that champions respect, accountability, and professional development.
Now is the perfect time to join Auburn Advancement, a dynamic team encompassing Operations and Strategy, Culture and Talent, Engagement, Philanthropy, and Communications. Under the visionary leadership of Senior Vice President Rob Wellbaum - a seasoned and respected advancement professional - our organization is set to revolutionize the future of Advancement.
**Essential Functions**
**Your Responsibilities as a Digital Marketing andSEO Specialist:**
**Purpose**
+ Enhance the visibility and effectiveness of Advancement websites through strategicSEO optimizations.
+ Ensure content quality, consistency, and alignment with institutional goals to support audience engagement and conversion.
+ Support Advancement's mission by creating digital experiences that inform, inspire, and drive strategic outcomes.
**Collaboration**
+ Work cross-functionally with content teams, designers, and stakeholders to align digital efforts with user experience and institutional objectives.
+ Coordinate with Advancement stakeholders to ensure digital content supports strategic messaging and engagement goals.
+ Provide backup support to team members on initiatives such as email campaigns, analytics, and audits, contributing to team efficiency.
**Innovation**
+ Conduct in-depth keyword research and applySEO best practices to optimize metadata, page structure, and content strategy.
+ Leverage website analytics tools (e.g., Google Analytics and Search Console) to generate actionable insights and improve the user journey.
+ Continuously evolve digital strategy by identifying trends and performance gaps to support decision-making.
**Production**
+ Independently manage and update digital content in theCMS , including campaigns, events, and blogs, ensuring timely and accessible publication.
+ ImplementSEO recommendations across web properties to improve search performance and organic reach.
+ Execute tasks related to digital initiatives such as email marketing deployment, content audits, and reporting.
**Why Work at Auburn?**
+ **Life-Changing Impact** : Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
+ **Culture of Excellence** : We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
+ **We're Here for You** : Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
+ **Sweet Home Alabama** : The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
+ **A Place for Everyone** : Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.
Ready to lead and shape the future of higher education? Apply today! War Eagle!
Minimum Qualifications
**Minimum Qualifications**
+ Bachelor's degree
+ 4 years of experience in marketing and communications services, and/or search engine optimization.
Minimum Skills, License, and Certifications
**Minimum Skills and Abilities**
**Minimum Technology Skills**
**Minimum License and Certifications**
Desired Qualifications
**Desired Qualifications**
Posting Detail Information
**Salary Range**
$52,560 - $84,100
**Job Category**
Communications/Public Relations/Marketing
**Working Hours if Non-Traditional**
**City position is located in:**
Auburn
**State position is located:**
Alabama
**List any hazardous conditions or physical demands required by this position**
**Posting Date**
07/28/2025
**Closing Date**
**Equal Opportunity Compliance Statement**
It is our policy to provide equal employment and education opportunities for all individuals without regard to race, color, national origin, religion, sex, sexual orientation, gender identity, gender expression, pregnancy, age, disability, protected veteran status, genetic information, or any other classification protected by applicable law. Please visit theirwebsite ( to learn more.
**Special Instructions to Applicants**
**Quick Link for Internal Postings**
Needed to Apply**
**Required Documents**
1. Resume
2. Cover Letter
**Optional Documents**

Job Description:

Are you a passionate and results-oriented SEO expert with a knack for developing and implementing global strategies? Do you thrive in a collaborative environment, working with diverse teams to drive organic growth across international markets? If so, we want to hear from you!

Reporting to the Global Digital Marketing Manager, you will be instrumental in shaping and executing our worldwide search engine optimization strategy. You will leverage your deep understanding of content, technical SEO, and international SEO best practices to enhance our online visibility, attract qualified traffic, and achieve our business objectives across all regions. This role requires strong analytical skills, a proactive approach, and the ability to effectively collaborate with regional marketing and content teams.

Responsibilities:

• Develop and Implement Global SEO Strategy: Create and execute a comprehensive global SEO strategy aligned with business goals, considering regional nuances and search landscape variations.

• Content SEO Leadership: Provide strategic guidance and best practices for content creation and optimization across all regions, ensuring content is discoverable, engaging, and aligned with target keywords and user intent in local languages.

• Technical SEO Oversight: Conduct thorough technical SEO audits across all websites and platforms, identifying and recommending solutions to improve site architecture, crawlability, indexability, site speed, mobile-friendliness, and overall technical health on a global scale.

• Keyword Research and Targeting: Conduct in-depth keyword research, considering multilingual and multi-regional targeting, to identify high-potential search terms and inform content strategy.

• Performance Monitoring and Analysis: Continuously monitor and analyze global SEO performance using relevant tools (e.g., Google Analytics, Google Search Console, third-party SEO platforms), identifying trends, opportunities, and areas for improvement.

• Collaboration with Regional Teams: Work closely and collaboratively with regional marketing teams, content creators, and web development teams to ensure consistent implementation of global SEO strategies and share best practices.

• International SEO Expertise: Apply in-depth knowledge of international SEO best practices, including hreflang implementation, localization strategies, and understanding search engine algorithms in different regions.

• Staying Current with Industry Trends: Keep abreast of the latest SEO trends, algorithm updates, and emerging technologies, proactively identifying opportunities and recommending innovative approaches.

• Reporting and Communication: Prepare and present regular reports on global SEO performance, highlighting key metrics, progress against goals, and actionable insights to stakeholders.

• Competitive Analysis: Conduct regular competitive analysis to identify opportunities and understand industry best practices on a global level.

This role can be based in either of the following locations:

Brea, CA, US /Prague, CZ /Madrid, ES /Zurich, CH /Amersfoort, NL.

Compensation will be determined based on the candidate's geographic location, professional background, and relevant experience.

Job Requirements:

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.

• Minimum of 3-5 years of progressive experience in SEO, with a strong focus on global or international SEO.

• Proven track record of developing and implementing successful SEO strategies that drive measurable results in multiple markets.

• Deep understanding of content SEO principles and best practices for multilingual content.

• Strong technical SEO skills, including experience with website audits, schema markup, site architecture, and performance optimization.

• Proficiency in using SEO tools and platforms (e.g., Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz).

• Experience with international SEO tools and considerations (e.g., hreflang tags, international targeting).

• Excellent analytical and problem-solving skills with the ability to interpret data and translate it into actionable insights.

• Strong communication, collaboration, and interpersonal skills with the ability to work effectively with cross-functional and international teams.

• Ability to manage multiple projects and priorities in a fast-paced environment.

• Familiarity with content management systems (CMS).

• Experience with localization processes and working with translation teams is a plus.

• Fluency in one or more languages in addition to English is a plus.

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Operating Company:

Ormco

Ormco is a global leader and innovator of high-quality orthodontic products and solutions, including brackets and wires. For more than 60 years, our team has partnered with the orthodontic community to help create over 20 million smiles in more than 140 countries. We build trusted relationships. Each one is rooted in respect and understanding. We take that approach when we help orthodontists achieve their clinical and practice management objectives. We take the same approach when we help our team bring their personal best to work each day, ready to make a difference and reach their full potential.

Envista and its family of companies (Envista) will not accept unsolicited resumes from any source other than directly from a candidate. Envista will consider unsolicited referrals and/or resumes submitted by vendors such as search firms, staffing agencies, professional recruiters, fee-based referral services and recruiting agencies (Agency) to have been referred by the Agency free of charge and Envista will not pay a fee for any placement resulting from the receipt such unsolicited resumes. An Agency must obtain advance written approval from Envista's internal Talent Acquisition or Human Resources team to submit resumes, and then only in conjunction with a valid fully-executed contract approved by the Global Talent Acquisition leader and in response to a specific job opening. Envista will not pay a fee to any Agency that does not have such agreement and written approval in place.

Envista is a global family of more than 30 trusted dental brands, united by a shared purpose: to partner with professionals to improve lives. Envista helps its customers deliver the best possible patient care through industry-leading dental consumables, solutions, technology, and services. Our comprehensive portfolio, including dental implants and treatment options, orthodontics, and digital imaging technologies, covers an estimated 90% of dentists' clinical needs for diagnosing, treating, and preventing dental conditions as well as improving the aesthetics of the human smile. Envista companies, including DEXIS, Kerr, Nobel Biocare and Ormco, partner with dental professionals to help them deliver the best possible patient care.

Envista became an independent company in 2019. We brought with us the proven Envista Business System (EBS) methodology, an experienced leadership team, and a strong culture grounded in continuous improvement, commitment to innovation, and deep customer focus to meet the end-to-end needs of dental professionals worldwide. Envista is now one of the largest global dental products companies, with significant market positions in some of the most attractive segments of the dental products industry. For more information, please visit .