4,408 Seo Optimization jobs in the United States

Triforce Digital Marketing is growing and therefore seeking a SEO Marketing Analyst to assist and eventually help lead the digital marketing needs for our start-up company. You will be responsible for the SEO marketing growth and data analysis projects according to a companys specifications.

The SEO / Content Marketing Analyst is responsible for implementing SEO and content marketing strategies for clients. The SEO/ Content Marketing Analyst can quickly understand and support initiatives that will contribute to the goals and success of client campaigns.

Triforce Digital Marketing specializes in helping clients rank websites, videos, map locations for their businesss specific niche organically within Google search. We also provide graphic design, web design, Facebook/Google paid advertising, reputation management, and more.Core Job Responsibilities:

• Perform keyword research in coordination with client business objectives to optimize existing content and uncover new opportunities
• Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
• Provide recommendations and execute strategies for content development in coordination with SEO goals general and keyword specific
• Administer search engine programs (XML sitemaps, shopping feeds, webmaster tools) for purposes of diagnostic reporting on client projects
• Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
• Implement link building campaigns in coordination with client SEO goals
• Assist in development and execution of communication/content strategies via social communities in coordination with SEO goals
• Keep pace with SEO, search engine, social media and internet marketing industry trends and developments
• Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals
• Monitor and evaluate search results and search performance across the major search channels
• Communication to team and management on project development, timelines, and results
• Work closely with the other team members to meet client goals

Working Conditions:

• Work from home
• Occasional meet-up for lunch (paid)
• Occasional meet-up at the Richardson, Dallas or Houston office locations
• Occasional meet-up at client locations
• 8-20+ hours/week depending on your schedule

Qualifications (Knowledge, Skills, Abilities):

• Excellent verbal and written communication skills.
• Excellent organizational skills and attention to detail.
• Strong analytical and problem-solving skills.
• Thorough understanding of website optimization techniques, ranking algorithms, and search engine spiders for major search engines.
• Ability to work with digital content management systems.
• Proficient with Microsoft Office Suite or related software.
• Willing to be creative and assertive in offering ideas and adding to the overall success of the company.
• Ability to apply highly analytical and problem solving skills to read between the lines and interpret data in a way that leads to actionable strategies.
• Ability to present their data and findings in a way that is appropriate for more senior level management.
• Occasional travel may be required to attend business meetings, training classes, or other situations necessary for the accomplishment of some or all of the daily responsibilities of this position.
• Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tool
• Experience working with popular keyword tools (Google, SEMRush, etc)
• Experience working with CMS and building/administering content in CMS environments

Triforce Digital Marketing offers flexible working hours in a casual, creative, driven, and fun environment. After a 90-day probation period employees receive recurring stipends, a commission-based incentive pay system in-place to help new hires thrive, and custom business cards are available after reaching specific milestones.To be considered for this position, please forward a copy of your resume in PDF format to with the subject line Job Application for Triforce SEO Marketing Analyst Firstname Lastname as well as a few sentences on why you feel like this could position could be a great fit for both you and us, and your answer to how many triangles you see below. We look forward to hearing from and hopefully working with you to build something amazing!

POSITION SUMMARY

Nurp is seeking a performance-driven SEO/Content Marketing & AI Optimization Specialist to supercharge our organic discoverability across both traditional search engines and emerging AI-powered platforms like ChatGPT, Gemini, Claude, and others.

This role combines strategic content marketing with innovative AI SEO to ensure Nurp achieves high rankings on search engines and in generative AI results. You will be responsible for leading initiatives to attract, engage, and convert high intent audiences using intelligent content and advanced optimization strategies.

ABOUT OUR COMPANY

Nurp builds smart trading algorithms that help people trade more effectively across multiple markets, including currencies, gold, and more. We’re reshaping the way people invest by using powerful, data-driven technology instead of outdated methods. At Nurp, we’re focused on growth, both in the markets we serve and in the people we hire. This is a place for driven, results-oriented individuals who want to take ownership, learn quickly, and make an impact. You’ll work alongside a talented team, contribute to meaningful projects, and help shape the future of algorithmic trading. We move fast and wear many hats, creating constant opportunities for personal and professional growth.

PERFORMANCE OBJECTIVES

• Conduct comprehensive keyword research, content audits, and competitor analysis to identify growth opportunities.

• Improve domain authority and search visibility through robust on-page and off-page SEO strategies.

• Plan and produce SEO-rich content, including blogs, whitepapers, landing pages, and case studies, to attract and convert high-intent traffic.

• Collaborate with writers, designers, and subject matter experts to ensure content quality and messaging consistency.

• Structure content for visibility across AI search platforms and voice assistants like ChatGPT, Grok, Gemini, and Claude.

• Apply NLP techniques and AI-specific prompt structuring to enhance content discoverability in generative AI tools.

• Optimize full-funnel content to convert SEO and AI-driven traffic into qualified inbound leads.

• Ensure alignment between organic strategy, paid performance campaigns, and lead nurturing flows.

• Track key performance metrics such as organic traffic, SERP rankings, bounce rates, backlinks, and AI visibility.

• Utilize analytics tools such as Google Analytics, SEMrush, Ahrefs, and AI dashboards to inform and guide continuous improvements.

• Collaborate with marketing, design, and product teams to integrate SEO and content strategies into broader business goals.

• Provide insights from search and AI trends to inform campaign planning and support brand positioning efforts.

• Collaborate with the compliance team to ensure regulatory compliance.

• Perform other related duties as necessary or assigned.

KEY COMPETENCIES

• Strong foundation in technical SEO, link building, and content optimization.

• Ability to write and commission content that ranks and converts.

• Understanding AI models and structuring content for improved prompt visibility and AI search.

• Comfort working with data, making sense of performance reports, and acting on insights.

• Eagerness to learn, experiment, and adapt to fast-evolving AI and search trends.

• Ability to translate SEO strategy for non-technical teams and align cross-functionally.

• Proactive and driven individual who continually strives to improve results.

EDUCATION AND EXPERIENCE

• Bachelor’s degree in Marketing, Communications, Computer Science, or related field. (Preferred)

• 5+ years of hands-on SEO and content marketing experience, preferably in fintech, SaaS, or tech.

• 2+ years of experience optimizing content for AI platforms, including NLP and AI prompt structuring. (required)

• Familiarity with tools like Google Search Console, Screaming Frog, Ahrefs, SEMrush, Surfer SEO, and generative AI tools. (required)

• Relevant certifications such as HubSpot Content Marketing, Google SEO/Analytics, or NLP/AI SEO are a plus.

COMMITMENT TO DIVERSITY

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Nurp recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

• Develop and execute SEO strategies to improve organic traffic and rankings.
• Conduct keyword research and optimize content for search engines.
• Monitor website performance using SEO tools (Google Analytics, Search Console, Ahrefs, etc.).
• Collaborate with content and product teams to create SEO-friendly content.
• Stay updated with the latest SEO trends and algorithm updates.
• Perform technical SEO audits and recommend improvements.
• Track and report on key SEO performance metrics.

• Around 3+ years of experience in SEO, preferably in a digital product or app-based business.
• Strong understanding of on-page, off-page, and technical SEO.
• Experience with keyword research tools, Google Analytics, and SEO platforms.
• Knowledge of App Store Optimization (ASO) is a plus.
• Ability to work cross-functionally with content, design, and engineering teams.
• Excellent analytical and problem-solving skills.

• Apple hardware ecosystem for work.
• Annual Bonus.
• Medical Insurance (including vision & dental).
• Disability insurance - short and long-term.
• 401k up to 4% contribution.
• Air Stipend $3,120/year, paid over 12 monthly installments (for home office, learning, wellness, etc.).
• Air Conference - an opportunity to meet the team, collaborate, and grow together.

POSITION SUMMARY 

Nurp is seeking an AI-focused Content & SEO Optimization Specialist  to lead our visibility strategy across both traditional search engines and next-gen AI-powered platforms like ChatGPT, Gemini, Claude, Perplexity, and Grok.

This is not  a traditional SEO role. We’re looking for a hybrid thinker —someone who understands both search and AI discovery engines, and can demonstrate strategies for:

• Building topical authority  across semantically linked content clusters.

• Applying Google’s EEAT  (Experience, Expertise, Authoritativeness, Trust) to boost credibility.

• Structuring and prompting content to increase citations by AI models in generative search results.

The right candidate will combine classic SEO principles  with cutting-edge Answer Engine Optimization (AEO)  techniques to attract, engage, and convert high-intent audiences wherever they search for answers—whether that’s Google or AI-native environments.

ABOUT OUR COMPANY

Nurp builds smart trading algorithms that help people trade more effectively across multiple markets, including currencies, gold, and more. We’re reshaping the way people invest by using powerful, data-driven technology instead of outdated methods. At Nurp, we’re focused on growth, both in the markets we serve and in the people we hire. This is a place for driven, results-oriented individuals who want to take ownership, learn quickly, and make an impact. You’ll work alongside a talented team, contribute to meaningful projects, and help shape the future of algorithmic trading. We move fast and wear many hats, creating constant opportunities for personal and professional growth.

PERFORMANCE OBJECTIVES

• Lead content structuring and visibility strategies across Google  and AI-native platforms  (ChatGPT, Gemini, Claude, etc.).

• Align organic strategy with broader marketing efforts, including paid campaigns and nurture flows.
• Analyze AI visibility, prompt-trigger performance, and SERP positioning to guide ongoing strategy.
• Collaborate with product, compliance, and content teams to ensure accurate, compelling, and compliant messaging.
• Track and test brand citations in AI platforms  (e.g., ChatGPT, Perplexity, Poe) and refine strategies to improve inclusion.
• Optimize content around prompt-friendly queries  (questions, intent) as well as keywords.
• Build topical clusters  and SME-authored content to position Nurp as a trusted source in fintech.
• Create long-form, comprehensive guides , FAQ-driven content , and schema markup  for AI + SEO indexing.
• Conduct keyword + prompt research  to identify dual-ranking opportunities across search and AI engines.
• Apply AEO and NLP techniques  to craft content optimized for generative AI results.

KEY COMPETENCIES 

• Proven ability to optimize content for AI search visibility  and answer engines.
• Deep understanding of NLP, prompt engineering, and AI-based search dynamics .
• Fluency with both technical SEO  and modern content strategy principles.
• Experience with tools like Surfer SEO, SEMrush, Ahrefs, Google Search Console , and AI content visibility dashboards.
• Analytical mindset; strong with data interpretation and iterative improvement.
• Ability to collaborate across teams and translate technical insights into clear actions.
• Highly adaptable to evolving trends in AI, search, and user discovery behavior .

EDUCATION AND EXPERIENCE 

• Proven ability to optimize content for AI search visibility  and answer engines.
• Strategic understanding of the shift from traditional SEO to AI-influenced discovery .
• Deep knowledge of NLP, prompt engineering, EEAT, and topical authority building .
• Hands-on expertise with AI-visibility and semantic optimization tools:
  • SurferSEO, Clearscope, or MarketMuse  – for coverage and scoring.
  • Perplexity, Poe, AlsoAsked, or AnswerThePublic  – for prompt research and AI result testing.
• Fluency with technical SEO and modern content strategy principles.
• Strong analytical mindset and adaptability to evolving AI search trends.

COMMITMENT TO DIVERSITY 

As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Nurp recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation, or disability and actively foster inclusion in all forms both within our company and across interactions with clients, candidates, and partners.

RDG introduces its first restaurant-concept brand, MILA, which offers guests a culinary journey through exquisite MediterrAsian cuisine, opened in January 2020 in Miami Beach. Combining genuine hospitality, fine dining, and a sophisticated nightlife atmosphere, MILA has quickly become a premier destination within Miami's upscale social scene.

At RDG, we are a collective of individuals dedicated to excellence and the art of sensory engagement. We embrace the rhythms of life and are motivated by the thrill of adventure. Our core principles focus on providing customers with immersive experiences, organic design, and a refined culinary journey.

DREAM IT
MILA has exceeded expectations in its initial two years, achieving remarkable success despite pandemic-related challenges, and securing the #5 spot in The Restaurant Business Top 100 ranking. Building on this success, RDG has expanded into new concepts including AVA MediterrAegean in Winter Park, Florida, CASA NEOS on the Miami River (opened June 2024), and MM, a Membership Community. Upcoming projects include NOORA and Claudie (scheduled for fall 2024), AVA's second location in Coconut Grove (2025), and HONŌ Japanese Steakhouse (2026).

BUILD IT
RDG's distinguished brand portfolio and exclusive membership program aim to create a network of venues and experiences that offer a unique lifestyle to guests and members in Florida. Our goal is to establish RDG as a leader in the luxury restaurant industry in the United States.

GROW IT
RDG has demonstrated rapid growth and is poised for significant economic expansion globally. We are actively exploring national markets such as New York City, Los Angeles, and Las Vegas, and international markets including Paris, London, Dubai, and Mexico City for potential expansion opportunities.

Position Overview:

The in-house Digital Growth & SEO Optimization Manager will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. Responsible for all aspects of a company's marketing operations. The central goal is to help grow a brand's influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers. Duties will include planning, implementing, and monitoring digital marketing campaigns across various digital networks. The ideal candidate is someone with experience in Hospitality and F&B marketing. He/she needs to demonstrate excellent interpersonal, project management, and analytical skills.

Responsibilities:

• Develop and implement a comprehensive digital marketing strategy with Project Managers tailored to the restaurant/hotel industry to drive online reservations, increase foot traffic, and enhance brand awareness.
• Plan and execute restaurant/hotel-specific digital marketing campaigns, including promotions, special events, and seasonal offers across various channels such as website, email, and PPC advertising.
• Design and implement email marketing campaigns to promote specials events, MM Members Club, RDG Newsletter, Programmed Nights, and programs to engage with customers and encourage repeat visits.
• Optimize the restaurant/hotel websites and online listings for local search to improve visibility in local search results and attract nearby customers.
• Create website banners, landing pages, update images on website and third-party sites to ensure all content is update to date.
• Identify and partner with bloggers, or neighboring businesses for co-marketing opportunities to reach a wider audience.
• Promote menus, special dishes, and events through digital channels.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics. Provide regular reports and insights to measure ROI and optimize campaign strategies.
• Develop and implement an effective SEO strategy with an agency to improve organic search rankings, increase website traffic, and drive conversions. Conduct thorough keyword research to identify high-value keywords and optimize website content accordingly. Optimize website content, meta tags, and internal linking structure to improve search engine visibility and user experience. Identify and resolve technical SEO issues such as crawl errors, site speed optimization, XML sitemaps, and mobile friendliness. Build high-quality backlinks through outreach, content marketing, and link-building strategies to improve domain authority and rankings.
• Collaborate with the Project Managers to create SEO-friendly content that aligns with target keywords and meets user intent.
• Conduct regular SEO audits to monitor performance and identify opportunities for improvement. Provide detailed reports and insights on SEO KPIs, rankings, and traffic trends.

• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing channels and tools.
• Bachelor's degree in marketing, Digital Marketing, or a related field.
• Experience with SEO/SEM, email marketing, social media, and display advertising campaigns.
• Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
• Excellent analytical, communication, and project management skills.
• Creative thinker with a passion for digital marketing and staying updated with the latest trends and best practices.

RDG introduces its first restaurant-concept brand, MILA, which offers guests a culinary journey through exquisite MediterrAsian cuisine, opened in January 2020 in Miami Beach. Combining genuine hospitality, fine dining, and a sophisticated nightlife atmosphere, MILA has quickly become a premier destination within Miami's upscale social scene.

At RDG, we are a collective of individuals dedicated to excellence and the art of sensory engagement. We embrace the rhythms of life and are motivated by the thrill of adventure. Our core principles focus on providing customers with immersive experiences, organic design, and a refined culinary journey.

MILA has exceeded expectations in its initial two years, achieving remarkable success despite pandemic-related challenges, and securing the #5 spot in The Restaurant Business Top 100 ranking. Building on this success, RDG has expanded into new concepts including AVA MediterrAegean in Winter Park, Florida, CASA NEOS on the Miami River (opened June 2024), and MM, a Membership Community. Upcoming projects include NOORA and Claudie (scheduled for fall 2024), AVAs second location in Coconut Grove (2025), and HON? Japanese Steakhouse (2026).

RDG's distinguished brand portfolio and exclusive membership program aim to create a network of venues and experiences that offer a unique lifestyle to guests and members in Florida. Our goal is to establish RDG as a leader in the luxury restaurant industry in the United States.

RDG has demonstrated rapid growth and is poised for significant economic expansion globally. We are actively exploring national markets such as New York City, Los Angeles, and Las Vegas, and international markets including Paris, London, Dubai, and Mexico City for potential expansion opportunities.

The in-house Digital Growth & SEO Optimization Manager will be responsible for developing, implementing, and managing our digital marketing campaigns across various channels. Responsible for all aspects of a companys marketing operations. The central goal is to help grow a brands influence and have a conversion strategy in place while also increasing brand loyalty and awareness. He or she plays a major role in driving website traffic and acquiring leads or customers. Duties will include planning, implementing, and monitoring digital marketing campaigns across various digital networks. The ideal candidate is someone with experience in Hospitality and F&B marketing. He/she needs to demonstrate excellent interpersonal, project management, and analytical skills.

• Develop and implement a comprehensive digital marketing strategy with Project Managers tailored to the restaurant/hotel industry to drive online reservations, increase foot traffic, and enhance brand awareness.
• Plan and execute restaurant/hotel-specific digital marketing campaigns, including promotions, special events, and seasonal offers across various channels such as website, email, and PPC advertising.
• Design and implement email marketing campaigns to promote specials events, MM Members Club, RDG Newsletter, Programmed Nights, and programs to engage with customers and encourage repeat visits.
• Optimize the restaurant/hotel websites and online listings for local search to improve visibility in local search results and attract nearby customers.
• Create website banners, landing pages, update images on website and third-party sites to ensure all content is up to date.
• Identify and partner with bloggers, or neighboring businesses for co-marketing opportunities to reach a wider audience.
• Promote menus, special dishes, and events through digital channels.
• Monitor and analyze the performance of digital marketing campaigns using tools like Google Analytics. Provide regular reports and insights to measure ROI and optimize campaign strategies.
• Develop and implement an effective SEO strategy with an agency to improve organic search rankings, increase website traffic, and drive conversions. Conduct thorough keyword research to identify high-value keywords and optimize website content accordingly. Optimize website content, meta tags, and internal linking structure to improve search engine visibility and user experience. Identify and resolve technical SEO issues such as crawl errors, site speed optimization, XML sitemaps, and mobile friendliness. Build high-quality backlinks through outreach, content marketing, and link-building strategies to improve domain authority and rankings.
• Collaborate with the Project Managers to create SEO-friendly content that aligns with target keywords and meets user intent.
• Conduct regular SEO audits to monitor performance and identify opportunities for improvement. Provide detailed reports and insights on SEO KPIs, rankings, and traffic trends.

• Proven experience as a Digital Marketing Manager or similar role.
• Strong understanding of digital marketing channels and tools.
• Bachelors degree in marketing, Digital Marketing, or a related field.
• Experience with SEO/SEM, email marketing, social media, and display advertising campaigns.
• Proficiency in Google Analytics, Google Ads, and other digital marketing tools.
• Excellent analytical, communication, and project management skills.
• Creative thinker with a passion for digital marketing and staying updated with the latest trends and best practices.

Join to apply for the SEO (Search Engine Optimization) Specialist (Tampa, FL) role at Symphonic Distribution

Join to apply for the SEO (Search Engine Optimization) Specialist (Tampa, FL) role at Symphonic Distribution

Symphonic Distribution is a 100% independent music distribution and marketing company headquartered in downtown Tampa and with a strong presence in New York City, Nashville, and major music markets across the world.We focus on distributing, promoting, and developing great independent music from artists, record labels, and many more. Not only do we want to work with some prolific creators, but we also want to work with creative, passionate, positive, and forward-thinking individuals. Maybe this is you? If so, then below you will find an opportunity to join Symphonic. As a company, we want to have an environment that is inclusive, diverse, and accepting so that everyone, regardless of their background, race, or sexual orientation, has a chance to do great things in the industries of music, tech, and marketing.

In a Nutshell //

ASEO Specialistfor Symphonic is a hard-working and organized individual. This role willidentify, develop, and implement strategies, techniques, and tactics to increase the number of visitors to our websites and obtain a high-ranking placement on the results page of search engines.

Compensation //

$50,000.00 to $5,000.00 Annually

What you will do //

• Develop optimization strategies that increase the company's search engine results rankings and visibility across AI-powered search experiences
• Perform ongoing keyword research, including discovery and expansion of keyword opportunities
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics to understand SEO strategy performance
• Employ user experience (UX) and conversion rate optimization methods to turn visitors into active users
• Collaborate with others within the corporate marketing department and product team to manage SEO strategy
• Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords
• Explore and implement AI-powered tools and technologies to enhance SEO performance and content strategy
• Stay up to date with the latest trends in AI, automation, and search engine algorithms to maintain a competitive edge
• Optimize copy and landing pages
• Research and analyze competitor advertising links
• Develop and implement link-building strategy
• Work with editorial and marketing teams to drive SEO in content creation and content programming
• Write compelling and high-quality website content, including blog posts, landing pages, search ads, etc

What you need to have //

• Bachelors Degree in Marketing or applicable field
• Three years of experience performing search engine optimization functions
• Experience with SEO industry programs, such as Google Analytics, SEM Rush, Yoast, Screaming Frog, and Microsoft Clarity
• Familiarity with AI-driven SEO tools (e.g. Clearscope, SurferSEO, ChatGPT, Jasper) for content optimization and analysis
• Ability to evaluate and integrate emerging technologies that support SEO efficiency and content quality
• Curiosity and adaptability to evolving SEO landscapes influenced by AI, machine learning, and search personalization
• Familiarity with WordPress or other content management systems
• Proven track record of revenue-producing initiatives
• Knowledge of keyword research and data mining tools
• Able to complete competitive analysis of other companies within the industry
• Comfortable analyzing high volumes of data on a daily basis
• Solid understanding of performance marketing, conversion, and online customer acquisition
• Experience with A/B and multivariate experiments
• Up-to-date with the latest trends and best practices in SEO and SEM
• Excellent written and verbal communication skills
• Professionalism and respect for others.

What would be the icing on the cake //

• 5 years of experience performing search engine optimization functions
• Music Industry experience or a passion for music
• Experience with other aspects of marketing, such as customer growth and promotion
• Ability to read and write in Spanish and Portuguese
• Experience managing SEO in multilingual or international markets

Additional Insights //

• This position reports to the Marketing Manager, located in Tampa, FL.
• Candidates must currently reside in the Tampa, FL area or its immediate vicinity

• Seniority level Mid-Senior level

• Employment type Full-time

• Job function Marketing and Sales

Referrals increase your chances of interviewing at Symphonic Distribution by 2x

Clearwater, FL 70,000.00- 100,000.00 5 days ago

Tampa, FL 100,000.00- 150,000.00 11 hours ago

Were unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the US. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography.

Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. We are seeking an SVP to expand our SEO practice, own the strategic roadmap for the company's organic growth, and manage the people, processes and technology that delivers on this strategic vision. This is an exciting opportunity for a seasoned leader in SEO to drive company's organic growth, across Cards and Retail Banking line of products. This role focuses on executing Acquisition CPA efficiencies through SEO strategy including Technical SEO. The Leader needs to set the SEO strategy for business at large, while enabling the future of Generative Search (GEO) via Search LLMs.

Responsibilities

• Set the SEO strategy for the business at large and generate buy-in from executive leadership.

• Lead and own the SEO scorecard KPIs, channel-level traffic, conversion KPI's and drive execution to achieve quarterly, bi-annual and annual targets supporting overall company goals.

• Define and communicate '12 months - 2 year' plan specific to the evolution of SEO in-light of Gen AI, Native LLM Search Apps and "zero click searches".

• Run SEO at scale horizontally across the U.S. Personal Bank and lead growth in Conversion/Booking KPIs across acquisitions for Cards and Retail Bank products.

• Strategically grow and defend current channel performance and trajectory, while de-risking Acquisitions Affiliates strategy.

• Work with cross-functional stakeholders across Product, Marketing, Analytics, Engineering, Design, and Legal teams to pursue SEO improvements with a keen eye on the Client experience.

• Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO

• Highlight trends and competitor movement within the rapidly evolving financial services space across Consumer Banking products.

• Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.

• Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.

Qualifications

• 10+ years of proven SEO experience in optimizing technically complex websites across Financial services or eCommerce companies, with demonstrable and measurable results.

• Prior leadership experience managing teams and leading cross-functional strategic SEO initiatives.

• Experience with Gen AI Search (GEO), Native LLM Search Apps across Financial services or eCommerce companies

• Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.

• Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.

• Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.

• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset, and communication skills.

• Clear reputation for motivating teams to deliver unique and differentiating solutions to complex business problems.

• Compelling storyteller, excellent written and verbal communication skills with an expertise of articulating strategy and actions to key decision makers and stakeholders across the organization

• Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.

Education

• Bachelor's degree required in Business, Marketing or a related field; Master's degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

Job Family Group:

Marketing

Job Family:

Digital & Social Media Marketing

Time Type:

Full time

Primary Location:

Wilmington Delaware United States

Primary Location Full Time Salary Range:

$144,480.00 - $216,720.00

In addition to salary, Citi's offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

Most Relevant Skills

Please see the requirements listed above.

Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

Anticipated Posting Close Date:

Aug 27, 2025

Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi ( .

View Citi's EEO Policy Statement ( and the Know Your Rights ( poster.

Citi is an equal opportunity and affirmative action employer.

Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the US. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography.

Marketing & Franchise Development team is focused on Digital Acquisitions and Digital Sales transformation while enabling next-gen existing customer evolution. We are seeking an SVP to expand our SEO practice, own the strategic roadmap for the company’s organic growth, and manage the people, processes and technology that delivers on this strategic vision. This is an exciting opportunity for a seasoned leader in SEO to drive company’s organic growth, across Cards and Retail Banking line of products. This role focuses on executing Acquisition CPA efficiencies through SEO strategy including Technical SEO. The Leader needs to set the SEO strategy for business at large, while enabling the future of Generative Search (GEO) via Search LLMs.

Responsibilities

• Set the SEO strategy for the business at large and generate buy-in from executive leadership.
• Lead and own the SEO scorecard KPIs, channel-level traffic, conversion KPI’s and drive execution to achieve quarterly, bi-annual and annual targets supporting overall company goals.
• Define and communicate ‘12 months - 2 year’ plan specific to the evolution of SEO in-light of Gen AI, Native LLM Search Apps and “zero click searches”.
• Run SEO at scale horizontally across the U.S. Personal Bank and lead growth in Conversion/Booking KPIs across acquisitions for Cards and Retail Bank products.
• Strategically grow and defend current channel performance and trajectory, while de-risking Acquisitions Affiliates strategy.
• Work with cross-functional stakeholders across Product, Marketing, Analytics, Engineering, Design, and Legal teams to pursue SEO improvements with a keen eye on the Client experience.
• Lead concurrent SEO initiatives focused across three pillars, Content, Keywords and Technical SEO
• Highlight trends and competitor movement within the rapidly evolving financial services space across Consumer Banking products.
• Collaborate with 3rd party SEO vendors as it pertains to the Enterprise SEO toolkit.
• Assists with audits of site, QA of digital properties to ensure proper construction/ maximized visibility.

Qualifications

• 10+ years of proven SEO experience in optimizing technically complex websites across Financial services or eCommerce companies, with demonstrable and measurable results.
• Prior leadership experience managing teams and leading cross-functional strategic SEO initiatives.
• Experience with Gen AI Search (GEO), Native LLM Search Apps across Financial services or eCommerce companies
• Experience with SEMRush, Ahrefs, Google Keyword Planner, Google Search Console, and other SEO Tools.
• Experience with Adobe Analytics to ensure end-2-end funnel conversion tracking and Jira, Confluence tools to ensure Agile Project management.
• Understanding of technical SEO skills, including ability to evaluate HTML and JavaScript for SEO purposes and make recommendations.
• Demonstrated sound business judgment, analytical acumen, consumer-centric mindset, and communication skills.
• Clear reputation for motivating teams to deliver unique and differentiating solutions to complex business problems.
• Compelling storyteller, excellent written and verbal communication skills with an expertise of articulating strategy and actions to key decision makers and stakeholders across the organization
• Thrives in a fast-paced team environment that values accountability, continuous learning, and agility.

Education

• Bachelor’s degree required in Business, Marketing or a related field; Master’s degree preferred.

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.

View Citi’s EEO Policy Statement and the Know Your Rights poster.