4,897 Seo Optimization jobs in the United States

**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Develop and provide requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
+ Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and action on recommendations.
+ Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
+ Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs.
+ Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
+ Ensure compliance with Core Web Vitals and mobile-first indexing.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Experience leading through influence across different levels of the organization
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications** :
+ Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).
+ Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .

**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor site health, crawl stats, and index coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Develop and provide requirements and recommendations for enterprise-level technical SEO & GEO strategies across global web properties.
+ Lead site audits and/or leverage third party site audits to identify crawl, indexation, and performance issues and action on recommendations.
+ Manage the requirements, testing, validation and implementation of redirects, partnering with business partners and development teams.
+ Consult and provide requirements for testing and validation of robots.txt files, canonical URLs, XML sitemaps, hreflang implementation and other technical SEO needs.
+ Consult and provide requirements and recommendations for site architecture, internal linking, and URL structures.
+ Ensure compliance with Core Web Vitals and mobile-first indexing.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Experience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Experience leading through influence across different levels of the organization
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications** :
+ Deep understanding of enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Understanding of web performance tools (e.g., Lighthouse, PageSpeed Insights).
+ Strong understanding of HTML, CSS, JavaScript, and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .

**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO (generative engine optimization) best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Local SEO**
+ Manage and optimize Google My Business listings and other local business directories for Caterpillar locations worldwide.
+ Serve as a subject matter expert for local SEO / GEO, manage the local SEO playbook and educate the enterprise and dealers on local SEO best practices.
+ Provide best practices and requirements for website localization on both a local (city/state) level and at a global level (optimizing for country & language), including content, technical and local-specific tactics.
+ Analyze local search performance metrics and adjust strategies accordingly
+ Collaborate with cross-functional teams to implement comprehensive local SEO strategies
+ Create process and framework for localizing content globally working with agency partners, translations team and other global business partners.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove, Google My Business) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor local & global site coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Consult and provide requirements and recommendations for site architecture, internal linking, URL structures, tagging and hreflang implementation to optimize for local and global audiences.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ Strong knowledge of technical SEO, including site architecture, crawlability and indexation.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Eexperience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Deep understanding and experience with local SEO, Google My Business and local SEO platforms and directories
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Experience leading through influence across different levels of the organization
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Comfortable communicating and partnering with global business partners and cultures
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications:**
+ Proficiency in enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Proven experience with Google My Business, other online directories and local SEO tools
+ Experience with HTML and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .

**Career Area:**
Marketing
**Job Description:**
**Your Work Shapes the World at Caterpillar Inc.**
When you join Caterpillar, you're joining a global team who cares not just about the work we do - but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
Your Work Shapes the World at Caterpillar Inc.
Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.
When you join Caterpillar, you're joining a global team who cares not just about the work we do, but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here - we make it happen, with our customers, where we work and live. Together, we are building a better world, so we can all enjoy living in it.
**Job Summary:**
We are seeking a highly skilled and strategic **SEO Specialist** to lead SEO projects within our global digital ecosystem. This role will be responsible for ensuring our websites are search and AI generative engine-friendly, scalable, and aligned with SEO & GEO (generative engine optimization) best practices across multiple websites, regions and business units.
The candidate will present SEO requirements and recommendations to developers and business unit partners, and scope and execute SEO improvement projects. The candidate will be required to consult with and provide education about the benefits and strategy behind SEO & GEO to diverse audiences across a highly matrixed organization.
**What You Will Do**
+ **Collaboration & Integration**
+ Partner with web development, UX, and business partners to integrate SEO into site builds, migrations, maintenance, redesigns and retirement.
+ Work with a variety of business partners to identify and explain SEO & GEO strategies, execute keyword research and competitive analysis, execute content initiatives and deliver actionable insights.
+ **Local SEO**
+ Manage and optimize Google My Business listings and other local business directories for Caterpillar locations worldwide.
+ Serve as a subject matter expert for local SEO / GEO, manage the local SEO playbook and educate the enterprise and dealers on local SEO best practices.
+ Provide best practices and requirements for website localization on both a local (city/state) level and at a global level (optimizing for country & language), including content, technical and local-specific tactics.
+ Analyze local search performance metrics and adjust strategies accordingly
+ Collaborate with cross-functional teams to implement comprehensive local SEO strategies
+ Create process and framework for localizing content globally working with agency partners, translations team and other global business partners.
+ **Monitoring & Reporting**
+ Leverage SEO tools (e.g., BrightEdge, Oncrawl, Siteimprove, Google My Business) and analytics platforms (Google Analytics 4, Google Search Console, Tableau, Looker Studio, etc.) for insights and monitoring.
+ Monitor local & global site coverage via Google Search Console and Bing Webmaster Tools.
+ Create dashboards and reports to communicate performance and opportunities to team and stakeholders.
+ **Technical SEO**
+ Consult and provide requirements and recommendations for site architecture, internal linking, URL structures, tagging and hreflang implementation to optimize for local and global audiences.
+ Troubleshoot technical SEO issues, identify solutions and provide impact reports, sometimes at a quick pace.
+ Strong knowledge of technical SEO, including site architecture, crawlability and indexation.
+ **Innovation & Governance**
+ Stay ahead of algorithm updates, emerging technologies, and industry trends, such as the impact and evolution of AI
+ Develop and enforce SEO governance, standards, and documentation.
+ Provide SEO & GEO training & education to applicable audiences
**What You Will Have:**
**Customer Focus:** Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and ability to leverage that information in creating customized customer solutions.
**Creativity:** Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
**Effective Communications:** Understanding of effective communication concepts, tools and techniques; ability to effectively transmit, receive, and accurately interpret ideas, information, and needs through the application of appropriate communication behaviors.
**Relationship Management:** Knowledge of relationship management techniques; ability to establish and maintain healthy working relationships with clients, vendors, and peers.
**Technical Excellence:** Knowledge of a given technology and various application methods; ability to develop and provide solutions to significant technical challenges.
**Vendor/Supplier Management:** Knowledge of external provider management processes and ability to effectively manage the business relationship with external providers (e.g. vendors, service providers, contractors, consultants and suppliers).
**Digital Marketing:** Knowledge of processes, techniques, and platforms of digital marketing; ability to implement or manage digital marketing programs.
**Considerations For Top Candidates:**
+ Bachelor's Degree or higher in Marketing, IT, Data Analysis or related field
+ Eexperience in SEO, preferably in a large enterprise and/or global environment across a highly matrixed organization with cross-functional teams.
+ Deep understanding and experience with local SEO, Google My Business and local SEO platforms and directories
+ Experience with international SEO, hreflang implementation, and multilingual site structures.
+ Experience leading through influence across different levels of the organization
+ Ability to simplify and explain complex topics to non-SEO / GEO audiences
+ Comfortable communicating and partnering with global business partners and cultures
+ Excellent analytical, problem solving, communication, and project management skills.
**Technical Qualifications:**
+ Proficiency in enterprise-level analytics tools (e.g., Google Analytics 4 (GA4)), Google Search Console, Tableau, Looker Studio, APIs, Big Query, etc.
+ Proficiency in SEO tools (e.g., Oncrawl, BrightEdge, Siteimprove, SEMrush).
+ Proven experience with Google My Business, other online directories and local SEO tools
+ Experience with HTML and CMS platforms (e.g., Adobe Experience Manager, eCommerce, Product Information Management (PIM)).
**What You Will Get:**
Working with a Fortune 100 leader, you can build your career on a global scale and take advantage of development opportunities with emerging technologies. We've created an inclusive environment for you to explore your passions, make an impact and do the work that really matters. Join Us.
**About Caterpillar**
Caterpillar Inc. is the world's leading manufacturer of construction and mining equipment, off-highway diesel and natural gas engines, industrial gas turbines and diesel-electric locomotives. For nearly 100 years, we've been helping customers build a better, more sustainable world and are committed to and contributing to a reduced-carbon future. Our innovative products and services, backed by our global dealer network, provide exceptional value that helps customers succeed.
This Job Description is intended as a general guide to the job duties for this position and is intended for the purpose of establishing the specific salary grade. It is not designed to contain or be interpreted as an exhaustive summary of all responsibilities, duties and effort required of employees assigned to this job. At the discretion of management, this description may be changed at any time to address the evolving needs of the organization. It is expressly not intended to be a comprehensive list of "essential job functions" as that term is defined by the Americans with Disabilities Act.
**Summary Pay Range:**
$95,640.00 - $143,520.00
Compensation and benefits offered may vary depending on multiple individualized factors, job level, market location, job-related knowledge, skills, individual performance and experience. Please note that salary is only one component of total compensation at Caterpillar.
**Benefits:**
Subject to plan eligibility, terms, and guidelines. This is a summary list of benefits.
+ Medical, dental, and vision benefits*
+ Paid time off plan (Vacation, Holidays, Volunteer, etc.)*
+ 401(k) savings plans*
+ Health Savings Account (HSA)*
+ Flexible Spending Accounts (FSAs)*
+ Health Lifestyle Programs*
+ Employee Assistance Program*
+ Voluntary Benefits and Employee Discounts*
+ Career Development*
+ Incentive bonus*
+ Disability benefits
+ Life Insurance
+ Parental leave
+ Adoption benefits
+ Tuition Reimbursement
* These benefits also apply to part-time employees
This position requires working onsite five days a week.
Visa Sponsorship is not available for this position. This employer is not currently hiring foreign national applicants that require or will require sponsorship tied to a specific employer, such as, H, L, TN, F, J, E, O. As a global company, Caterpillar offers many job opportunities outside of the U.S which can be found through our employment website at Dates:**
October 9, 2025 - October 19, 2025
Any offer of employment is conditioned upon the successful completion of a drug screen.
Caterpillar is an Equal Opportunity Employer, Including Veterans and Individuals with Disabilities. Qualified applicants of any age are encouraged to apply.
Not ready to apply? Join our Talent Community ( .

The SEO Analyst will apply effective SEO strategies to ensure we attract and engage our target audience and convert visitors into customers for our portfolio of sites. This role will work primarily with our News sites.
Successful candidates will have proven success working with, and optimizing, multiple sites.
Primary Responsibilities:
Perform day-to-day SEO operations including keyword research, on page auditing, and technical auditing
Continually audit and, working with the News SEO Director and editorial teams, creatively adjust content strategy to maximize quality, converting traffic
Use SEO tools effectively to identify opportunities
Monitor SEO performance against agreed upon KPIs
Provide reports to demonstrate success of SEO strategies
Collaborate with internal teams Product, Editorial, etc. to improve effectiveness of SEO tactics
Stay up-to-date on SEO industry trends/news, especially the impact of AI on search, and how best to prepare for and generate traffic within AI on and off Google
Basic Qualifications:
4+ years of experience within an SEO role
Strong knowledge of SEO standard processes, search engine algorithms, and SEO tools
Experience working with SEO tools - crawlers, GSC, competitive analysis, keyword tools, etc
Excellent verbal and written communication skills
Ideally, experience with news SEO Google News / Discover / Bing News
Experience with App store / Google Play Store optimization a plus
Ability to work collaboratively with cross-functional teams
CBS Studios is one of the industrys leading suppliers of programming with more than 70 series currently in production across broadcast and cable networks, streaming services and other emerging platforms.
The Studios expansive portfolio spans a diverse slate of commercially successful and critically acclaimed scripted programming, genre-defining franchises including the ever-growing Star Trek universe, award-winning late night and daytime talk shows, and an extensive library of iconic intellectual property.
ADDITIONAL INFORMATION
Hiring Salary Range: $63,000.00 - 84,000.00.
The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education.
Paramount is an equal opportunity employer (EOE) including disability/vet.
At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.
If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access as a result of your disability. You can request reasonable accommodations by calling or by sending an email to Only messages left for this purpose will be returned.

We are looking for a highly analytical SEO Analyst / Data Specialist to take ownership of SEO measurement, reporting, and performance insights. This role is critical in turning raw data into actionable recommendations that directly influence strategy, experimentation, and growth. You will work closely with SEO strategists, content teams, and leadership to ensure every SEO decision is guided by data.

Key Responsibilities

• Create and maintain dashboards (rankings, CTR, conversions, revenue attribution, etc.) to track SEO performance.

• Set up and manage KPI tracking for organic traffic, bounce rate, keyword performance, and conversions.

• Conduct cohort analyses, keyword cannibalization checks, and trend analyses to identify gaps and opportunities.

• Provide insights and recommendations that feed directly into SEO strategy, testing, and ongoing optimization.

• Collaborate with marketing, content, and product teams to ensure SEO insights inform decision-making at all levels.

• Ensure accurate data collection and reporting, working with analytics and dev teams as needed.

Job Requirements

Must-Haves

• 2–4 years in SEO analytics, web analytics, or data analysis roles.

• Strong expertise in Google Analytics 4, Google Search Console, Looker Studio (or equivalent BI tools).

• Proficiency in Excel/Google Sheets and at least basic SQL for data querying.

• Experience building SEO dashboards and reports for stakeholders at different levels.

• Strong problem-solving, analytical, and communication skills.

Nice-to-Haves

• Familiarity with BI platforms like Tableau or Power BI.

• Experience analyzing enterprise or multi-market SEO data sets.

• Knowledge of Python/R for automation and advanced analytics.

• Experience supporting A/B testing and experimentation frameworks.

Job Description

Who We Are

Horizon Media , founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to all the prestigious annual Best Places to Work lists published by Fortune, AdAge, Crain's New York Business and Los Angeles Business Journal. Together we are building a place of belonging.

At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.

Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them and give them every opportunity to grow.

What You'll Do

Technical Consultation/Implementation Support: 30%

Client Management: 25%

Strategy: 15%

Reporting: 15%

Evangelism/Education: 10%

New Business: 5%

The SEO Supervisor is central to the SEO team, and is responsible for the overall management and success of our clients' organic search programs:

• Day-to-day SEO tactical management & execution across multiple clients

• Work in conjunction with predefined SEO campaign objectives

• Provide regular client reports and client deliverables with actionable insights

• Perform client work outlined in coordination with other media teams

• Work with multiple levels of agency teams to provide the best organic search experience possible

• Work with technical teams to determine & build strategies for technical SEO implementation

Who You Are

• Enthusiastic, detail-oriented, hardworking

• A strong writer and presenter; able to articulate clearly and effectively

• A team player, willing to roll up your sleeves

• An independent worker with strong time management and organization skills

• Able to conduct relevant keyword research and make recommendations

• Experienced in interpreting analytical data and identifying actionable opportunities

• A supporter of and advocate for diversity, equity, and inclusion

Preferred Skills & Experience

• 3+ years' work experience in an SEO-heavy environment and/or specifically with SEO

• Expert knowledge of Google Analytics and Microsoft Office Applications

• Familiarity with Screaming Frog, MOZ, SEMRush, Brightedge, Conductor, and/or other industry tools

• A comprehensive understanding of key search engine ranking factors

• A thorough understanding of and the ability to conduct detailed on-site optimization

• Proven ability to autonomously manage an ongoing SEO campaign

• Knowledge of the inner workings of local search & local rankings

• Experience with local listings management (LLM) and local SEO

• A solid understanding of CRO (Conversion Rate Optimization / A/B Testing) is a plus

• Working knowledge of HTML, PHP, Javascript, and/or CSS is a plus

• Brightedge Certification is a big plus

• Google Analytics Certification is helpful

Certificates, Licenses and Registrations
No requirements for certificates, licenses or registrations.

Physical Activity and Work Environment

No physical activity required. Some travel may be required for trade shows, publisher/client visits, etc.

The statements herein are intended to describe the general nature and level of work being performed by employees and are not to be construed as an exhaustive list of responsibilities, duties and skills required of personnel so classified. Furthermore, they do not establish a contract for employment and are subject to change at the discretion of the employer.

#LI-KK1

#LI-HYBRID

#HM

Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

Salary Range
$85,000.00 - $105,000.00

A successful applicant's actual base salary may vary based on factors such as individual's skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.