SEO Manager
Posted today
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Job Description
At Cengage Group, our employees have a direct impact in helping students around the world discover the power and joy of learning. We are bonded by our shared purpose - driving innovation that helps millions of learners improve their lives and achieve their dreams through education.
**Our culture values inclusion, engagement, and discovery**
Our business is driven by our strong culture, and we know that creating an inclusive workplace is absolutely essential to the success of our company and our learners, as well as our individual well-being. We recognize the value of diverse perspectives in everything we do, and strive to ensure employees of all levels and backgrounds feel empowered to voice their ideas and bring their authentic selves to work. We achieve these priorities through programs, benefits, and initiatives that are integrated into the fabric of how we work every day. To learn more, please see part of Cengage Global Marketing Services, the Web Services team provides our go-to-market teams with Search Engine Optimization (SEO) expertise to promote the online presence of Marketing websites across Cengage and drive organic growth. We seek a highly skilled and expert **SEO Manager to lead our SEO strategy.**
**Responsibilities:**
+ Create and implement comprehensive SEO plans to improve organic search rankings and drive traffic for Cengage Marketing websites
+ Work closely with go-to-market partners to align SEO strategies with business goals and objectives
+ Act as the main liaison with SEO consultants/services to review and enhance SEO plans to improve search engine rankings and ensure alignment with business goals
+ Develop an overarching go-to-market SEO strategy plan for Cengage Group Marketing that considers all business unit marketing websites and regions
+ Work with social and paid media teams to ensure cohesive marketing efforts
+ Work with web production owners to implement technical and content SEO strategies
+ Guide content teams with targeted keyword strategies. Create keyword playbooks and train teams on how to implement
+ Identify and work with internal teams to resolve technical SEO issues to optimize website performance
+ Track SEO metrics such as traffic, rankings, and conversion rates, share of voice, competitor activities and adjust strategies accordingly
+ Regularly meet and provide actionable recommendations and clear, concise reports to stakeholders on the status of their SEO campaigns
+ Keep abreast of the SEO trends and algorithm updates to maintain competitive advantage
+ Be responsible for the work of the SEO Specialist
**Requirements:**
+ Bachelor's degree in Marketing, Communications, Business, Decision Science, Information Technology or related field.
+ 5+ years of experience as an SEO lead in a fast-paced environment
+ In-depth knowledge and demonstrated proficiency with standard SEO tools (e.g., BrightEdge, Moz, Google Search Console, GA4)
+ Proficiency with Excel
+ Understanding of HTML, CSS, and JavaScript
+ Demonstrated ability to analyze large sets of data and use it to guide SEO strategy and decision-making
+ Strong proficiency in data interpretation, reporting, and deriving actionable insights from analytics tools
+ Ability to present data in a clear, actionable way and make recommendations that align with stakeholder objectives
+ Knowledgeable with paid and social media marketing and its impact on SEO
+ Experience collaborating with external experts and vendors
+ Experience working with cross-functional teams and stakeholders across a large organization
+ Excellent verbal and written communication skills to explain complex SEO concepts to clients and internal teams
Preferred:
+ Relevant SEO certifications (such from Google, BrightEdge, etc.)
+ Knowledge of Google Ads
+ Agency experience
Cengage Group is committed to working with broad talent pools to attract and hire strong and most qualified individuals. Our job applicants are considered regardless of race, national origin, religion, sex, sexual orientation, genetic information, disability, age, veteran status, and any other classification protected by applicable federal, state, provincial or local laws.
Cengage is also committed to providing reasonable accommodations for qualified individuals with disabilities including during our job application process. If you are an applicant with a disability and require reasonable accommodation in our job application process, please contact us at or at .
**About Cengage** **Group**
Cengage Group, a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms. We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**Compensation**
At Cengage Group, we take great pride in our commitment to providing a comprehensive and rewarding Total Rewards package designed to support and empower our employees. Click here ( to learn more about our _Total Rewards Philosophy_ .
The full base pay range has been provided for this position. Individual base pay will vary based on work schedule, qualifications, experience, internal equity, and geographic location. Sales roles often incorporate a significant incentive compensation program beyond this base pay range.
$67,000.00 - $84,000.00 USD
**Cengage Group** , a global education technology company serving millions of learners, provides affordable, quality digital products and services that equip students with the skills and competencies needed to be job ready. For more than 100 years, we have enabled the power and joy of learning with trusted, engaging content, and now, integrated digital platforms.
We serve the higher education, workforce skills, secondary education, English language teaching and research markets worldwide. Through our scalable technology, including MindTap and Cengage Unlimited, we support all learners who seek to improve their lives and achieve their dreams through education.
**_Warning: Be aware, there has been an increase of targeted recruitment_** **_scams perpetrated by bad actors falsely providing job offers on behalf Cengage Group to candidates as a means of obtaining personal information. Note that Cengage will always interview candidates via live in-person meetings, phone calls and video calls before an offer would be extended. Also, be sure to check that communication is coming from an @cengage.com email address._**
SEO Specialist, Sports Betting & iGaming
Posted today
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**_Strengthening and empowering all of the communities we serve._**
**SEO Specialist, Sports Betting & iGaming**
Remote-based position
As an **SEO Specialist** with Advance Local focused on Sports Betting and iGaming content, you'll support core business goals by collaborating across key stakeholders to implement SEO initiatives that drive traffic and visibility. As part of your role, you'll provide analysis and guidance on optimization tactics and strategies as well as editorial and on-page practices that lead to traffic growth.
The base salary range is $52,500 - $67,500
**You will be responsible for:**
+ Owning the category reporting and analysis as you become a go-to expert on metrics and KPI's
+ Building multi-level reporting views and workflows that seek to deliver actionable data to team members
+ Industry competitive analysis, providing deep, actionable insights to team members
+ Conducting in-depth keyword research and intent analysis to identify high-value, high-intent keywords
+ Conducting competitive analysis to identify and recommend new techniques and strategies
+ Analyzing and developing optimization tactics that result in high-value conversion actions
+ Designing and developing analytical models that align organic search, Google Discover, and AI search platforms to deliver new insights
+ Creating on-page analysis and recommendations for workflows that aim to inform team members around best practices and optimization opportunities
+ Staying aware of industry landscape shifts and algorithm updates, helping to shape new best practices, and keeping team members informed of key findings
+ Developing and evolving SEO testing scenarios, helping to develop cutting-edge best practices
**Our ideal candidates will have the following:**
+ Bachelor's degree (preferred) or the equivalent combination of education and experience
+ Minimum two years' hands-on experience in Sports Betting and iGaming SEO implementation, ideally at enterprise-level organizations or with large media, affiliate, or operator sites; News SEO experience is a big plus
+ Expert knowledge of analytics platforms like Google Search Console, Google Analytics, and Bing Webmaster
+ Experience with advanced analytics features, tools, and methods: Google Looker Studio, Parsely, Marfeel, BigQuery, and others
+ Experience with 3 rd party SEO industry tools (i.e. SEMRush, Ahrefs, Screaming Frog, etc.)
+ Clear and effective written and verbal communication skills to help present, educate, and train team members
+ An analytical eye for identifying metrics-based opportunities for success and structure processes around them
+ Comfortable working in fast-paced environments across a multitude of properties, initiatives and business groups
+ Understanding of SEO methodologies behind E-E-A-T, crawl efficiency and budget, topic clustering, topical authority, and the interplay between Search, Discover, and News
+ The ability to keep organized multiple, on-going initiatives, effectively prioritizing tasks and deadlines
+ The ability to work autonomously and take ownership of business initiatives while working alongside other SEO team members to align plans and goals
+ Working knowledge and understanding of the AI search landscape and a deep desire to develop in-house practices and standards around AI-related audience opportunities and behaviors
+ Expert-level understanding of spreadsheets and their ability to deliver insights
+ The ability to work under newsroom-deadline pressure and the willingness to jump into action - including assistance in making content edits when assigned
+ Ideating, planning, testing, and analyzing SEO opportunities must be in your DNA
**Additional Information**
Advance Local Media offers competitive pay and a comprehensive benefits package with affordable options for your healthcare including medical, dental and vision plans, mental health support options, flexible spending accounts, fertility assistance, a competitive 401(k) plan to help plan for your future, generous paid time off, paid parental and caregiver leave and an employee assistance program to support your work/life balance, optional legal assistance, life insurance options, as well as flexible holidays to honor cultural diversity.
Advance Local Media is one of the largest media groups in the United States, which operates the leading news and information companies in more than 20 cities, reaching 52+ million people monthly with our quality, real-time journalism and community engagement. Our company is built upon the values of Integrity, Customer-first, Inclusiveness, Collaboration and Forward-looking. For more information about Advance Local, please visit .
Advance Local Media includes MLive Media Group, Advance Ohio, Alabama Media Group, NJ Advance Media, Advance Media NY, MassLive Media, Oregonian Media Group, Staten Island Media Group, PA Media Group, ZeroSum, Headline Group, Adpearance, Advance Aviation, Advance Healthcare, Advance Education, Advance National Solutions, Advance Recruitment, Advance Travel & Tourism, Cloud Theory, Hoot Interactive, Red Clay Media, Search Optics, Subtext.
_Advance Local Media is proud to be an equal opportunity employer, encouraging applications from people of all backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, genetic information, national origin, age, disability, sexual orientation, marital status, veteran status, or any other category protected under federal, state or local law._
_If you need a reasonable accommodation because of a disability for any part of the employment process, please contact Human Resources and let us know the nature of your request and your contact information._
Advance Local Media does not provide sponsorship for work visas or employment authorization in the United States. Only candidates who are legally authorized to work in the U.S. will be considered for this position.
SEO Intern - Paid Internship Opportunity
Posted 1 day ago
Job Viewed
Job Description
Company: Mason
Location: Brooklyn, NY
Duration: 4 months
Compensation: Paid internship
About This Opportunity
We're seeking a motivated recent college graduate to join our team as an SEO Intern! This is an excellent opportunity to gain hands-on experience in digital marketing and search engine optimization while working alongside experienced professionals. You'll contribute to real projects that impact our online visibility and learn industry-standard tools and techniques.
What You'll Do
- Conduct keyword research and competitive analysis
- Assist with on-page SEO optimization for website content
- Help create and optimize meta descriptions, title tags, and headers
- Support link-building outreach efforts
- Assist with monitoring website performance using Google Analytics and Search Console
- Assist with content creation and optimization for SEO
- Assist with technical SEO audits and identify improvement opportunities
- Research industry trends and algorithm updates
- Create reports on SEO performance and campaign results
Required:
- Recent college graduate (within 12 months) or graduating senior
- Bachelor's degree in Marketing, Communications, Business, or related field
- Strong written and verbal communication skills
- Proficiency in Microsoft Excel/Google Sheets
- Basic understanding of digital marketing concepts
- Detail-oriented with strong analytical thinking
- Eager to learn and take on new challenges
- Coursework or projects related to digital marketing or SEO
- Familiarity with Google Analytics, Google Ads, or similar platforms
- Basic HTML/CSS knowledge
- Experience with content management systems (WordPress, etc.)
- Understanding of social media marketing
- Mentorship from experienced SEO professionals
- Hands-on experience with industry-leading tools
- Professional development opportunities
- Potential for full-time employment
- Flexible schedule to accommodate other commitments
- Real-world portfolio pieces you can showcase to future employers
Digital Marketing Coordinator
Posted 22 days ago
Job Viewed
Job Description
We're looking for a Digital Marketing Coordinator to join our dynamic and high-performing marketing team. In this role, you'll support and manage key aspects of our paid digital marketing programs across platforms like Google Ads, Meta/Facebook, Amazon, Home Depot, Wayfair, and Lowe's .
This is an excellent opportunity for someone who is organized, data-driven, and proactive, with a strong desire to learn, contribute, and grow. You'll work cross-functionally, gain exposure to multiple channels, and take ownership of impactful campaigns.
What You'll Do
Plan, manage, and optimize paid digital campaigns across Marketplace platforms and digital channels (Google Ads, Meta, etc.)
Own channel performance and growth with a business-owner mindset
Build and manage reporting dashboards (daily/weekly/monthly) and performance presentations
Analyze data and deliver actionable insights to improve campaign results
Collaborate closely with internal teams (creative, tech, etc.) to improve execution
Stay up to date on platform trends, changes, and digital best practices
Juggle multiple projects using tools like Monday.com or Asana
Contribute to broader marketing initiatives, including email, analytics, and social
Who You Are
2-4 years of experience in digital marketing (agency experience welcome)
Self-starter with strong initiative and attention to detail
Excellent communicator—clear, concise, and professional
Curious and solution-oriented—you enjoy problem-solving and continuous improvement
Organized and able to manage competing deadlines
Proficient in Excel, PowerPoint, Word, and Google Workspace
Experience with retail media (Home Depot, Wayfair, etc.) is a plus
What You'll Get
Work in a fast-paced, high-growth company with a flexible hybrid schedule
Learn from senior leaders across paid media, email, analytics, and brand
Be part of a collaborative, high-impact team
Enjoy opportunities for career growth and advancement
Take ownership of meaningful projects from day one
Ready to join a team that's reshaping an entire industry?
Apply now and bring your energy, ideas, and expertise to TileBar !
Compensation:
The salary range for this role is $60,000 to $75,000 , depending on your experience, skill set, and location. Compensation for roles in other regions may vary according to the local labor market.
Digital Marketing Short-course
Posted today
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Job Description
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.
Preferred candidates - Marketing, Business
Digital Marketing Short-course
Posted today
Job Viewed
Job Description
Build confidence and capability to apply modern marketing strategies on the job. Drive growth with multichannel campaigns powered by data and customer insight. This course is offered in person and live online, in a remote classroom setting.
Get the tech skills needed to advance your career in digital marketing, with a flexible work/study program, in as little as ten weeks, with live online instructors who are experts in their field.
Preferred candidates - Marketing, Business
Director, Digital Marketing Strategy
Posted today
Job Viewed
Job Description
You could be the one who changes everything for our 28 million members. Centene is transforming the health of our communities, one person at a time. As a diversified, national organization, you’ll have access to competitive benefits including a fresh perspective on workplace flexibility.
Preference of candidate location in the NY Tri-State area
Position Purpose:
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
- Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
- Oversee a team of five digital, social, and database marketing professionals
- Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
- Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
- Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
- Oversee creation and maintenance of web sites, including content, accessibility, design and performance
- Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company’s branding and goals
- Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
- Develop and oversee enterprise video strategy
- Develop and oversee the strategy, content, and implementation of email and text campaigns
- Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
- Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
- Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
- Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
Education/Experience:
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act
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Business Analyst - Digital Marketing
Posted 8 days ago
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Job Description
Location: REMOTE
Client: The National Basketball Association
Role: LONG TERM CONTRACT
Position Summary
Reportng into the Project Management Office, this role will support the Transactonal Email Marketng and eCommerce team on all projects and initatves.
Major Responsibilities
Project Management & Scrum Master blend:
Projects
- Ability to manage an assortment of small, medium, & large development projects successfully according to the expectatons of key stakeholders.
- Coordinate with various teams to ensure a clear understanding of project objectves, deliverables, and milestones and artculatng overall project objectves, deadlines & requirements.
- Manage 3rd party partner tmeline inputs with enough tme for teams to execute and deliver, while tracking & managing changes in real tme.
- Antcipate potental project roadblocks and proactvely implement solutons in real tme.
- Develop and maintain detailed project plans, outlining tasks, tmelines, and resource requirements & management and key project documentaton.
- Managing release cycles and launches through delivery and closeout.
- Effectvely facilitate or partcipate in agile scrum ceremonies across one or more scrum teams.
- Collaborate with the Product Management team to ensure the product backlog is contnuously prioritzed and maintained.
- Ensure proper acceptance criteria, definiton of ready and done for requirements.
- Facilitate internal and external communicatons (e.g., task coordinaton, progress tracking/reportng, dependency management).
- Velocity tracking to ensure teams are working within expected capacity limits
- Demonstrate clear, concise, effectve verbal and written communicatons.
- Lead the creaton of project and product status updates for your teams based on a deep and contnuously evolving understanding of the NBA's business and objectves.
- Minimum of 3+ years of experience in digital project management for consumer facing products
- Experience as a project manager in a digital or marketng environment.
- Strong Atlassian suite experience
- Expertse in modern project management tools and standard methodologies, such as Agile/CSM, Lean, and planning tools
Required Skills/ Knowledge/ Experience
- Strong organizatonal and multtasking skills.
- Strong aVenton to detail and ability to lead multple sub-projects at once.
- Team player; excellent communicaton and interpersonal skills.
- Experience in developing a roadmap of requirements.
- Experience collaboratng across teams to keep alignment on digital transformaton efforts. and assure collaboraton and best practces.
- Excellent organizatonal and multtasking skills.
- A passion for basketball
- Relevant experience within the sports media industry
- Experience working with AVOD, TVOD and SVOD
- Familiarity with platorm specific design guidelines and partner integratons
Digital Marketing & Automation Specialist
Posted 8 days ago
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Job Description
How would you like to join one of the most highly regarded financial institutions in New Jersey with deep roots in the community? Provident is a successful and highly regarded multi-billion-dollar bank that continues to grow with branches in New Jersey, Eastern Pennsylvania and New York. Our longevity is a testament to our commitment to placing our employees, customers, and the communities we serve at the center of all we do. At Provident Bank, we are committed to enhancing our customer and employees' experience.
POSITION OVERVIEW:
The primary responsibilities of the Digital Marketing & Automation Specialist are to develop, implement, and optimize marketing automation workflows and digital marketing strategies and tactics that drive engagement, lead generation, and revenue growth. The incumbent will report to the Digital Marketing & Analytics Manager and assist with managing and optimizing digital content across various channels, as well as work with business line managers, in the development of marketing automation strategies.
KEY RESPONSIBILITIES:
Marketing Automation:
- Build and manage automated marketing workflows using Oracle Eloqua. Segment audiences and create personalized messaging to improve engagement and conversion rates. Conduct A/B testing for marketing automation workflows. Track workflow performance and generate insights to guide future strategy.
- Assists Digital Marketing & Analytics Manager in planning and executing all web, SEO/SEM, email, and display advertising campaigns, and measurement and reporting performance of all digital marketing campaigns.
- Collaborates with content, design, and sales teams to create effective lead nurturing strategies. Reviews and optimize content to ensure relevant messaging and increase engagement.
- Identifies digital marketing trends and insights. Assist Digital Marketing & Analytics Manager in optimizing digital marketing spend based on findings.
- Manages the custom statements for personal and business customers. Schedule statement messages and custom digital onserts to targeted customers through their monthly statements.
- Performs other duties as assigned or required.
- Bachelor's Degree
- 3 years of experience in marketing automation and digital marketing, preferred with a financial institution.
- Expert in use of marketing automation tools such as Eloqua.
- Experience creating marketing automation workflows.
- Experience with a multitude of digital and online marketing tools and trends.
- Knowledge of digital advertising, search engine optimization/marketing, and campaign performance analytics.
- Analytical mindset with the ability to interpret data and make informed decisions and recommendations.
- Experience with Content Management Systems (CMS).
- Understanding of Bank Regulations and Compliance in relation to email and digital advertising rules.
- Ability to generate succinct, effective written communications.
- Demonstrates expertise in Microsoft applications.
- Current knowledge of communication options and tools.
- Proficient in Canva and Adobe Creative Suite.
- Prolonged sitting
- Lifting from 5 to 10 lbs (printer paper, storage boxes)
- Occasional bending or overhead lifting (storing files or boxes)
Work is performed in a normal office environment. Noise levels are usually moderate. May also involve travel to customers and property locations.
This job description may not be all-inclusive. Employees are expected to perform other duties as assigned and directed by management. Job descriptions and duties may be modified when deemed appropriate by management.
Provident Bank recognizes and supports the importance of creating a socially and culturally diverse employee base. We understand, value, and appreciate the unique perspectives that a diverse workforce can contribute to our organization. We put the employee and the customer at the center of strategy because culture is a critical differentiator for why people choose to work here.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to age 40 and over, color, disability, gender identity, genetic information, military or veteran status, national origin, race, religion, sex, sexual orientation or any other applicable status protected by state or local law.
Pay Details:
$51,200 - $5,000 annually
Please note, the base pay actually offered may vary based upon the candidate's skills and experience, job-related knowledge, education, geographic location, internal equity, and other applicable business and organizational needs.
This role is incentive eligible based upon company, business, and/or individual goal achievement and performance.
Team members accrue paid time-off (PTO), receive Holiday (PTO) and are eligible to participate in the bank's Health and Wellness benefits including Medical, Dental and Vision Plans, Flexible and Health Savings Accounts, and a 401(k) Retirement Plan. In addition, the company provides Disability Insurance, an Employee Assistance Program, and Basic Life Insurance. Company sponsored Tuition Disbursement and Loan Repayment programs are also available. Voluntary benefits include Supplemental Life Insurance, Accident, Critical Illness, Hospital Indemnity and Legal plans.
About Provident Bank
For more than 180 years, Provident Bank has served individuals, families, and businesses in our local communities with personal and business banking services.
Volunteering is a Way of Life
Our brand promise - "Commitment you can count on" - supports the investments we make in the community and donations made by our employees. It's a promise also reflected in the volunteerism of our employees, who lend time and talent and countless hours to assist hundreds of organizations and thousands of people and animals each year.
Why do we love it?
- We get to volunteer in areas that are meaningful to the bank and impactful in the community.
- Through generous contributions, we have raised over 912,000 in 2022. No item or donation is too small; we find a home for it all.
Director, Digital Marketing Strategy
Posted today
Job Viewed
Job Description
Preference of candidate location in the NY Tri-State area
**Position Purpose:**
The Director of Digital and Database Marketing Strategy is an innovative and customer-centric leader who is responsible for developing and overseeing multichannel initiatives that help our brand connect with key stakeholders across different journeys and touchpoints.
This leader has a player-coach mindset and can inspire, manage, and mentor a high-performing team in a dynamic and cross-functional environment.
+ Lead the creation of new initiatives to support the success of long-term digital strategies (including social media, web, video) and database marketing (text, email)
+ Oversee a team of five digital, social, and database marketing professionals
+ Lead digital communications and social media strategy, including audience development, content creation, and distribution across multiple platforms
+ Oversee the management and optimization of digital and social platforms, ensuring alignment with brand guidelines
+ Develop and manage a robust strategy for paid and organic content that is audience-centric, compelling, and aligns with business goals
+ Oversee creation and maintenance of web sites, including content, accessibility, design and performance
+ Collaborate with IT to improve the site's UX/UI, ensuring alignment with the company's branding and goals
+ Conduct regular audits to identify opportunities for optimization in content, navigation, SEO, and user flow
+ Develop and oversee enterprise video strategy
+ Develop and oversee the strategy, content, and implementation of email and text campaigns
+ Manage and optimize databases for personalized communication, ensuring segmentation, targeting, and automation are leveraged effectively to increase engagement and drive conversions
+ Identify, cultivate, and manage high-level relationships with experts in the digital space, platform representatives, and/or influencers
+ Evaluate and oversee preparation of competitive intelligence reports, analysis reports, and reputation dashboards
+ Maintain cutting-edge knowledge of trends, social platforms, and key developments in the industry
**Education/Experience:**
10+ years of experience in Communications, Marketing, or related fields and 5+ years of leadership experience/managing teams.
Digital/social media, analytics, and digital marketing expertise.
**Experience with HTML/CSS/JavaScript, Technical SEO, UI/UX Design, SEM/GA360, Adobe Analytics, Salesforce CRM/Marketing Cloud.:**
Pay Range: $116,100.00 - $214,700.00 per year
Centene offers a comprehensive benefits package including: competitive pay, health insurance, 401K and stock purchase plans, tuition reimbursement, paid time off plus holidays, and a flexible approach to work with remote, hybrid, field or office work schedules. Actual pay will be adjusted based on an individual's skills, experience, education, and other job-related factors permitted by law, including full-time or part-time status. Total compensation may also include additional forms of incentives. Benefits may be subject to program eligibility.
Centene is an equal opportunity employer that is committed to diversity, and values the ways in which we are different. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or other characteristic protected by applicable law.
Qualified applicants with arrest or conviction records will be considered in accordance with the LA County Ordinance and the California Fair Chance Act