28 Seo jobs in Brooklyn

Job ID: 5355

Alternate Locations:

Newell Brands is a leading consumer products company with a portfolio of iconic brands like Graco®, Coleman®, Oster®, Rubbermaid®, Sharpie® and Yankee Candle® - and 24,000 talented teammates around the world. Our culture is built on values in action: Integrity, Teamwork, Passion for Winning, Ownership, and Leadership. We work together to win, grow, and make a real impact-supported by a high-performing, inclusive, and collaborative environment where you can be your best, every day.

Position Overview

Newell Brands is seeking a creative and strategic SEO Content Copywriter to craft and optimize digital content across a diverse portfolio of iconic brands, including Calphalon, Graco, Coleman, Marmot, Yankee Candle , and more. Your mission is to create compelling, search-optimized content that aligns with brand voice and drives organic traffic growth.

This role requires a modern content creator-someone who understands traditional SEO best practices, but also embraces AI tools and workflows (e.g., ChatGPT, Microsoft Copilot) to enhance efficiency, creativity, and scalability.

What You'll Do

In this role, you'll be responsible for the research, ideation, writing, and optimization of content tailored for consumers and search engines alike. You will contribute to SEO initiatives through blog articles, recipe optimizations, copy blocks, metadata, and AI-assisted content. Your work will support content strategy, improve rankings, and elevate the digital presence of Newell's brands.

Key Responsibilities

• Revise and optimize existing web content for brand websites and retail partners.

• Write keyword-rich blog articles that reflect the brand's established tone and voice.

• Create effective metadata (titles and descriptions) to support all web content.

• Historical optimizations by refreshing content with updated keywords and copy.

• Develop SEO copy blocks for landing pages and product list pages.

• Utilize AI platforms for content generation and refinement.

• Conduct competitive, keyword, and topic research to identify emerging trends and opportunities.

• Collaborate with teams to create content calendars and manage execution timelines.

• Lead SEO writing workshops and establish best-practice guidelines.

Job Requirements

• Education: Bachelor's degree in English, Marketing, Communications, or related field.

• Experience: 2-3 years minimum in SEO-focused content writing and optimization.

• Strong communication and presentation skills.

• Hands-on experience with SEO tools like Google Analytics, AHREFS, and SEMrush .

• Familiarity with AI content platforms such as ChatGPT, Jasper, or Microsoft Copilot .

• Team-oriented but capable of working independently.

• Ability to multi-task and adhere to strict deadlines.

• A portfolio or examples of published content is required for consideration.

The New Jersey base pay range for this position is from $81,450 - $99,550. Salary will be based on prior experience related to the skills required for this position.

Newell Brands (NASDAQ: NWL) is a leading global consumer goods company with a strong portfolio of well-known brands, including Rubbermaid, Sharpie, Graco, Coleman, Rubbermaid Commercial Products, Yankee Candle, Paper Mate, FoodSaver, Dymo, EXPO, Elmer's, Oster, NUK, Spontex and Campingaz. We are focused on delighting consumers by lighting up everyday moments. Newell Brands and its subsidiaries are Equal Opportunity Employers and comply with applicable employment laws. EOE/M/F/Vet/Disabled are encouraged to apply.

• Planning and delegating assignment of new content, including coming up with blog topics that creatively tie back to our clients' areas of specialty and are backed by keyword research.
• Brainstorming with other key team members to generate highly relevant, highly engaging digital content
• Creating SEO-optimized outlines, including keyword lists, with instructions for writers to create optimized content
• Helping to establish new brand identities for clients, including writing branded slogans, mission statements, and more.
• Conducting on and off-site audits for new sale opportunities
• Collecting data and reporting on traffic, rankings, and other performance metrics
• Finding opportunities for on-site wins and working with the development teams to implement and track the outcomes of these improvements.
• Catching up with individual team members on the status of assigned tasks
• Communicating with clients and providing updates on timelines, issues, and similar
• Working in our project management system (Asana) to create meaningful reports and dashboards

• Love dogs
• Love making a big impact
• Are excited by working on new, interesting problems every single day
• Are amazing at what you do and want to work with other people who are incredible at what they do
• .love desk plants?

• Even though we're small, we take care of each other. That's why we offer top-shelf benefits including health, dental, and vision insurance alongside a company sponsored 401k plan with matching.
• Office snacks and pizza Fridays on the house, no starving artists here
• Flexible work schedule. Work when you want, where you want as long as s @t gets done.
• Not to peer pressure you into getting a dog.but if you decide to get a new pet, MeanPug will reimburse your expenses (e.g. for shelter fees, vaccinations, etc) up to 500. While this might not cover your purebred pugadoodle, it should cover most costs for onboarding your new best friend
• You get a laptop, and you get a laptop! No but seriously, pick out the right machine for you when you start, brownie points for fellow Mac lovers
• Team outings and events. We make it a point to do something fun as a group at least a few times per year. Whether that's going out for a nice dinner or an off Broadway rendition of the Celino & Barnes breakup, we think spending time together doesn't always have to be in the office.
• A plant. Yeah we don't expect to win you over with this one.

• Opened doors in February 2020, well-timed with a certain world changing pandemic
• Even though we look a little 'meh' on paper (digital agency + legal services != glamorous), we're much, much more.
• We're a dog-friendly office in the lively Park Slope neighborhood of Brooklyn. Even if you don't have a fur baby, you'll be the cool fur aunt or uncle to the other office pups.
• Our team is small but we pack a mean (*wink wink*) punch Everyone in our company has a voice and is encouraged to use it.

• IG @meanpugdigital
• FB @
• LI @
• Twitter @meanpug

• Revise and optimize existing web content for brand websites and retail partners.
• Write keyword-rich blog articles that reflect the brand's established tone and voice.
• Create effective metadata (titles and descriptions) to support all web content.
• Historical optimizations by refreshing content with updated keywords and copy.
• Develop SEO copy blocks for landing pages and product list pages.
• Utilize AI platforms for content generation and refinement.
• Conduct competitive, keyword, and topic research to identify emerging trends and opportunities.
• Collaborate with teams to create content calendars and manage execution timelines.
• Lead SEO writing workshops and establish best-practice guidelines.

• Education: Bachelor's degree in English, Marketing, Communications, or related field.
• Experience: 2-3 years minimum in SEO-focused content writing and optimization.
• Strong communication and presentation skills.
• Hands-on experience with SEO tools like Google Analytics, AHREFS, and SEMrush .
• Familiarity with AI content platforms such as ChatGPT, Jasper, or Microsoft Copilot .
• Team-oriented but capable of working independently.
• Ability to multi-task and adhere to strict deadlines.
• A portfolio or examples of published content is required for consideration.

• Overall accountable for driving landing optimization recommendations, building linking strategies, analytics and content strategy.
• Manage day-to-day SEO communications roadmap and execution across all Home Entertainment categories.
• Coordinate inputs from Corporate Marketing and Headquarters and prioritize within HE's existing roadmap.
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking.
• Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations.
• Understand key product reason to buy and features between models.
• Partner with agency and digital / s.com team to provide roadmap recommendations to drive traffic to the site.
• Manage agency outputs for SEO including ensuring content aligns to brief, is measurable and actioned in a timely manner
• Partner with Digital team members to understand work streams for s.com, social, PR and paid media to ensure cohesive messaging and best landing experiences for email communications.
• Use experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners.
• Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions.
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape.

• 5-10 years of experience within eCommerce or Digital Marketing with a focus on SEO.
• Bachelor's degree or relevant experience.
• Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics.
• Fundamental understanding of SEO functionality to drive optimal results.
• Knowledge of SEO principals and best practices as well as basic understanding of SEM rush, BrightEdge, JIRA/Confluence and other SEO management systems.
• High proficiency with Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint).

• Self-motivated individual with the ability to thrive in a team-based or independent environment.
• Detail-oriented with strong organization skills.
• Ability to work in a fast-paced environment.
• Limited supervision and the exercise of discretion.
• Must have strong skills in strategy, planning and marketing.
• Ability to keep abreast of best practices and new tools to ensure maximum productivity.
• Effective analytical, critical thinking and quantitative problem-solving abilities.
• Desire to learn and contribute.
• Great collaborator and strong communication skills.
• Ability to plan & organize to manage multiple campaigns and work streams at one time.
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture.

• Medical Plans
• Dental Plans
• Vision Plan
• Life & Accidental Death & Dismemberment
• Short-Term Disability
• Long-Term Disability
• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
• 401(k)

• Overall accountable for driving landing optimization recommendations, building linking strategies, analytics and content strategy.
• Manage day-to-day SEO communications roadmap and execution across all Home Entertainment categories.
• Coordinate inputs from Corporate Marketing and Headquarters and prioritize within HE's existing roadmap.
• QA and provide clear feedback on content and technical optimizations to drive effective improvements in ranking.
• Ensure all aspects of SEO have KPIs to benchmark performance and lead analysis on effectiveness of tactics and activations.
• Understand key product reason to buy and features between models.
• Partner with agency and digital / s.com team to provide roadmap recommendations to drive traffic to the site.
• Manage agency outputs for SEO including ensuring content aligns to brief, is measurable and actioned in a timely manner
• Partner with Digital team members to understand work streams for s.com, social, PR and paid media to ensure cohesive messaging and best landing experiences for email communications.
• Use experience documenting initiative requirements and clearly communicate stakeholder feedback to agency partners.
• Share key activity updates and explore new ideas to find process efficiencies and offer forward-thinking solutions.
• Understand competitive environment; proactively seek market knowledge through exposure to competitive retail landscape.

• 5-10 years of experience within eCommerce or Digital Marketing with a focus on SEO.
• Bachelor's degree or relevant experience.
• Experience using SEO systems to analyze results: SEM rush, BrightEdge, Adobe Analytics.
• Fundamental understanding of SEO functionality to drive optimal results.
• Knowledge of SEO principals and best practices as well as basic understanding of SEM rush, BrightEdge, JIRA/Confluence and other SEO management systems.
• High proficiency with Microsoft Office is required with an emphasis on quantitative analysis (Excel) and the creation of presentations (PowerPoint).

• Self-motivated individual with the ability to thrive in a team-based or independent environment.
• Detail-oriented with strong organization skills.
• Ability to work in a fast-paced environment.
• Limited supervision and the exercise of discretion.
• Must have strong skills in strategy, planning and marketing.
• Ability to keep abreast of best practices and new tools to ensure maximum productivity.
• Effective analytical, critical thinking and quantitative problem-solving abilities.
• Desire to learn and contribute.
• Great collaborator and strong communication skills.
• Ability to plan & organize to manage multiple campaigns and work streams at one time.
• Attuned to a teamwork environment, fast-paced rhythm, and a results-oriented culture.

• Medical Plans
• Dental Plans
• Vision Plan
• Life & Accidental Death & Dismemberment
• Short-Term Disability
• Long-Term Disability
• Critical Illness/ Accident/ Hospital Indemnity/ Identity Theft Protection
• 401(k)

Join to apply for the Sr. SEO/SEM Analyst - The Company Store role at The Home Depot Join to apply for the Sr. SEO/SEM Analyst - The Company Store role at The Home Depot Position Purpose This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement. Req147754 Position Purpose This role offers a unique opportunity within a fast-paced, entrepreneurial environment supported by the resources and stability of a major retailer — The Home Depot — through its acquisition of The Company Store, a 114-year-old, leading online bedding company. The position is responsible for the day-to-day planning and execution of digital marketing initiatives, with a strong focus on SEO and SEM strategies to drive online sales and brand awareness for The Company Store. The individual will collaborate closely with cross-functional teams, including merchandising, site, and marketing, to successfully launch new products, optimize existing offerings, and execute seasonal campaigns and promotional events. This role demands a strategic thinker with a hands-on approach to implementing marketing programs that directly impact revenue growth and customer engagement. Key Responsibilities 30% Campaign Planning: Planning and executing marketing plans for organic and paid search. Campaign planning, ongoing optimizations and weekly reporting. Partner with Advertising, Marketing, Merchandising & Operations. 20% Vendor Management: Manage outside vendors and agencies to ensure execution of programs and tactics on time and within budget. Manage projects and the allotment of money to meet budgetary and segment goals. 20% Keyword Research: Perform keyword research in coordination with company business objectives to optimize existing content and uncover new opportunities. 20% Manage Spend: Projecting and tracking Return-on-investment (ROI) and sales for initiatives. 10% Coordinate Best Practices: Educate organization regarding organic and paid search marketing programs. Direct Manager/Direct Reports This position reports to the Paid Media Sr. Manager. This position has 0 direct reports. Travel Requirements Typically requires overnight travel less than 10% of the time. Physical Requirements Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles. Working Conditions Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable. Minimum Qualifications Must be eighteen years of age or older. Must be legally permitted to work in the United States. Preferred Qualifications 4-5+ years of hands-on experience in Search Marketing (SEO and/or Paid Search), with a proven track record of driving significant traffic growth, generating high-quality opportunities, and contributing to pipeline and revenue. Strong cross-functional collaboration skills, with the ability to work effectively with content, demand generation, paid media, and product teams. Proven ability to thrive in a fast-paced environment, consistently meeting deadlines and delivering high-quality work. Excellent communication skills, with the ability to clearly articulate the strategic value and business impact of SEO and/or Paid Search initiatives to both technical and non-technical stakeholders. Deep understanding of search engine algorithms, ranking factors, and SEO/Paid Search best practices. Expertise in SEM bid strategies and hands-on experience with tools such as SA360, Google Ads, Microsoft Advertising etc. Advanced proficiency in SEO tools and automation platforms, including GA4, Google Search Console, Looker Studio, SEMrush, Screaming Frog, or similar. Working knowledge of HTML, CSS, and JavaScript, particularly as they pertain to technical SEO implementation and troubleshooting. Experience with SEO attribution modeling, demonstrating the ability to measure and prove the impact of SEO initiatives on pipeline and revenue. Minimum Education The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job. Preferred Education No additional education Minimum Years Of Work Experience 3 Preferred Years Of Work Experience No additional years of experience Minimum Leadership Experience None Preferred Leadership Experience None Certifications None Competencies Action Oriented - Taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm Being Resilient - Rebounding from setbacks and adversity when facing difficult situations Business Insights - Applying knowledge of business and the marketplace to advance the organization's goals Collaborates - Building partnerships and working collaboratively with others to meet shared objectives Communicates Effectively - Developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences Decision Quality - Making good and timely decisions that keep the organization moving forward Drives Results - Consistently achieving results, even under tough circumstances Plans and Aligns - Planning and prioritizing work to meet commitments aligned with organizational goals Resourcefulness - Securing and deploying resources effectively and efficiently Seniority level Seniority level Not Applicable Employment type Employment type Full-time Job function Job function Information Technology Industries Consumer Services Referrals increase your chances of interviewing at The Home Depot by 2x Get notified about new Senior Search Engine Optimization jobs in Weehawken, NJ . 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Experts add insights directly into each article, started with the help of AI. #J-18808-Ljbffr

• Create and implement a comprehensive SEO strategy to improve website rankings and visibility.
• Ensure IMA's website is technically sound, fast, mobile-friendly, and user-friendly.
• Identify relevant keywords and phrases that target audiences use to search for products or services.
• Create and optimize website content, including text, images, and videos, to align with SEO best practices.
• Build high-quality backlinks to improve website authority and ranking.
• Address technical aspects of SEO, such as website speed, structure, and indexing.
• Monitor website traffic, rankings, and other SEO metrics using tools like Google Analytics.
• Work with other departments, such as marketing, content creation, and web development, to achieve SEO goals.
• Keep abreast of the latest SEO trends and algorithms.
• Collaborate cross-functionally with thought leaders and subject matter experts in marketing, sales, product, revenue operations, and client experience teams.
• Manage and mentor a small team, while overseeing agency relationships and external contributors.

• 5+ years of experience in web management and SEO strategy.
• 2+ years of people management experience with demonstrated success in leading and developing teams.
• Bachelor's degree in related field required, relevant certifications preferred.
• Understanding of HTML, CSS, website structure, and page speed optimization.
• Familiarity with tools like Google Analytics, SEMrush, and Ahrefs.
• Ability to create and optimize engaging and SEO-friendly content.
• Ability to analyze website data, track performance, and generate reports.
• Strong communication and interpersonal skills to work effectively with other teams.
• Ability to develop and implement SEO strategies and solve problems effectively.
• Global and/or non-profit experience a plus.

About us:

Grow Therapy is on a mission to serve as the trusted partner for therapists growing their practice, and patients accessing high-quality care. Powered by technology, we are a three-sided marketplace that empowers providers, augments insurance payors, and serves patients. Following the mass increase in depression and anxiety, the need for accessibility is more important than ever. To make our vision for mental healthcare a reality, we’re building a team of entrepreneurs and mission-driven go-getters. Since launching in February 2021, we’ve empowered more than ten thousand therapists and hundreds of thousands of clients across the country and insurance landscape. We’ve raised more than $178mm of funding from Sequoia Capital, Transformation Capital, TCV, SignalFire, and others.

As Senior Engineering Manager for the SEO & Provider Showcase teams , you will lead two full-stack web squads whose charter is to:

• SEO / Growth Team – Drive discoverability and acquisition through world-class technical SEO, rapid experimentation, and data-driven growth loops.
  
  
• Provider Showcase Team – Build and optimize the tooling that powers provider profile pages and marketplace listings, unlocking conversion and retention for both therapists and clients.

Your remit spans roadmap ownership, architectural direction, people leadership, and cross-functional alignment. You’ll report to the VP of Engineering and work closely with Product, Design, Marketing, and Data to deliver measurable business impact.

• Technical leadership
• Set the architectural vision for our growth web surfaces—high-traffic landing pages, provider profiles, and internal tooling—ensuring scalability, performance, accessibility, and security.
  
  
• Champion SEO best practices (Core Web Vitals, structured data, crawl budget, internationalization, etc.) and modern growth engineering techniques (A/B testing platforms, feature flags, experimentation pipelines).
  
  
• Team management
• Hire, mentor, and inspire a high-performing group of full-stack engineers (React/Next.js , Python, GraphQL, Postgres, Redis, etc.).
  
  
• Foster a culture of learning, psychological safety, and inclusive collaboration.
  
  
• Partner with Growth and Data Science to design, analyze, and ship experiments that accelerate user acquisition, activation, and retention.
  
  
• Translate insights into product increments and technical improvements.
  
  
• Cross-functional collaboration
• Align with Product, Design, and Business Operations on strategy, priorities, and OKRs.
  
  
• Communicate trade-offs clearly to executive stakeholders, balancing near-term wins with long-term platform health.
  
  
• Strategic planning
• Own a 12- to 24-month roadmap that connects company-level goals to actionable engineering milestones.
  
  
• Advocate for the engineering voice in growth, SEO, and marketplace initiatives.
  
  

• Bring 8+ years of professional software engineering experience with 5+ years leading teams —including at least two years focused on growth, SEO, or performance marketing surfaces.
  
  
• Have managed or worked closely with full-stack web engineers delivering React/Next.js (or similar) front-ends and Node/Go/Python (or similar) back-ends.
  
  
• Demonstrate a strong track record of shipping high-impact growth or SEO projects (technical SEO refactors, Core Web Vitals lifts, high-scale landing pages, experimentation frameworks, etc.).
  
  
• Can translate ambiguous growth hypotheses into measurable engineering work.
  
  
• Thrive in a fast-paced, Agile environment and excel at conflict resolution, coaching, and stakeholder management.
  
  
• Communicate crisply in written and spoken form with distributed, cross-functional teams.
  
  
• Hold a Bachelor’s or Master’s in Computer Science, Engineering, or equivalent experience.
  
  

If you don’t meet every single requirement but you’re excited about the role, we encourage you to apply—no one checks every box.

The base compensation range for this position is $28,000 - 285,000.

The base compensation for this role will vary depending on several factors, including relevant experience, qualifications, and the candidate's working location.

For this role, candidates must be based within commuting distance of one of our hubs in New York, NY; Seattle, WA; or San Francisco, CA, and can commit to an expectation of being in the office approximately three days per week.

We use Covey as part of our hiring and / or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. We began using Covey Scout for Inbound on January 11, 2025.

Please see the independent bias audit report covering our use of Covey here .

• The chance to drive impact within the mental healthcare landscape from day one
• Our dedication to mental health guides our culture. Wellness benefits include (but are not limited to):
• Flexible Time Off
• Company-wide winter break
• Mental health mornings (2 hours each week)
• Wellness Stipend
• In-office meals and snacks
• Continuous learning opportunities
• The opportunity to help build a rapidly scaling start-up organization by taking strong ownership of your work, mentorship, and our unbounded leadership opportunities

Grow Therapy is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

As part of our recruitment process, we use a third-party AI tool (Covey) to assist in the initial screening of resumes and applications. This tool analyzes candidates' qualifications based on the information provided in the application to identify potential matches. Certain features may qualify the tool as an AEDT (automated employment decision tool) under New York City Local Law, and may be considered an AI tool under other applicable state and city laws. As part of the evaluation process we provide Covey with job requirements and candidate submitted applications. Final hiring decisions are made by our human recruitment team , and no automated system makes the ultimate decision regarding hiring. We began using Covey Scout for Inbound on January 11, 2025. The independent bias audit report covering our use of Covey is here .

By submitting your application, you acknowledge and consent to the use of automated tools in our recruitment process. You also understand that your application may be processed by AI systems as part of the screening and selection process.
We are committed to ensuring transparency in our hiring practices. If you have any questions about how our AI tools work, or if you would like to request additional information, please contact you require an accommodation due to a disability, or if you have concerns regarding the use of AI in our hiring process, please will be happy to provide assistance or discuss alternative methods for participating in our recruitment process.

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