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Overview We are seeking a creative and results-driven Social Media Specialist to join our dynamic marketing team. In this role, you will be responsible for developing and executing social media strategies that enhance our brand presence, engage our audience, and drive traffic to our online platforms. The ideal candidate will have a strong understanding of social media marketing, excellent communication skills, and the ability to analyze performance metrics to optimize campaigns.

Responsibilities

Develop and execute social media marketing strategies to increase engagement, drive traffic, and promote Orangetheory Fitness' brand.

Create engaging content for various social platforms including Instagram, Facebook, TikTok, and YouTube

Monitor and analyze, on performance metrics for social media campaigns.

Collaborate with the local businesses and community events to highlight special events, promotions, and community initiatives.

Work with the manger and team of OTF to design social media ad campaigns and boost posts to increase visibility and conversion.

Respond to customer inquiries through social media platforms and engage with the community in a timely and positive manner.

Stay up-to-date with the latest trends in social media marketing, fitness, and wellness industries.

Manage social media content calendar, ensuring consistent posting and messaging.

Build and maintain partnerships with influencers, ambassadors, and brand advocates to expand reach and brand awareness.

Skills

Proficient in social media management tools and platforms.

Bachelor's degree in Marketing, Communications, or related field (preferred)

Strong knowledge of advertising techniques on social media platforms.

Familiarity with public relations practices related to online engagement.

Ability to edit videos for promotional use on various platforms.

Excellent proofreading skills with a keen eye for detail.

Ability to work independently and as part of a team in a fast-paced environment.

Strong communication skills with the ability to engage diverse audiences effectively.

Please submit your resume, and a cover letter detailing why you’re passionate about fitness and social media marketing. We can’t wait to see how you’ll help us share the energy of Orangetheory Fitness with our community !

Flexible work from home options available.

Acknowledgement *

I understand that I am applying for a position with an employer that is an independently owned and operated Orangetheory® Fitness franchisee, not the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF). With respect to any position with a franchisee, I understand and agree that any information I provide in this application will be submitted directly to the independent franchisee, who is solely responsible for all employment related matters in their studio. This means, among other things, that the independent franchisee is solely responsible for and unilaterally makes all decisions concerning my employment, including hiring, firing, discipline, supervision, staffing and scheduling. OTFF will not receive a copy of my application, will have no control over whether I receive an interview and/or am ultimately hired, does not control and is not responsible for the employment policies and practices of independent franchisees, and does not employ independent franchisee’s employees. If I am hired to work at an independent franchisee’s studio, the independent franchisee, and not OTFF, will be my employer. By submitting my application and resume, I am confirming that I am agreeing and consenting to the foregoing.

Orangetheory values your privacy, so we want to keep you informed as to how your personal information is handled. With respect to the personal information you provided in this application, that information will be submitted directly to the independent franchisee, who is solely responsible for all privacy and data protection matters related to their studio. For any inquiries regarding how the independent franchisee may collect and process your personal information, please refer to that franchisee’s privacy policy or contact them directly. For all other information about how the franchisor, OTF Franchisor, LLC or any of its affiliates (OTFF), may collect and process personal information, please

Details

Open Date 08/20/2025

Requisition Number PRN16295N

Job Title PS UU Student - Admin/Clerical

Working Title Social Media Marketing Intern

Job Grade SJ

FLSA Code Nonexempt

Patient Sensitive Job Code? Yes

Type Non Benefited Staff / Student

Temporary? Yes

Standard Hours per Week 19

Full Time or Part Time? Part Time

Shift Day

Work Schedule Summary

Up to 19 hours – Monday through Friday

Is this a work study job? No

VP Area President

Department 00639 - VP for Research

Location Campus

City Salt Lake City, UT

Type of Recruitment External Posting

Pay Rate Range $15.50 hrly

Close Date 11/20/2025

Priority Review Date (Note - Posting may close at any time)

Job Summary

Social Media Marketing Intern:

The Office of Vice President for Research is seeking a creative and trend-savvy Social Media Marketing Intern to manage our social media presence across multiple platforms. This role is ideal for a student passionate about digital storytelling who can transform complex research and innovation topics into engaging social content.

You’ll develop and execute social media strategies, create compelling content, and build online communities around university technologies, research breakthroughs, and startup success stories. If you understand the power of social media to amplify important work and are excited to stay ahead of digital trends, this position offers valuable hands-on experience in professional social media management.

Responsibilities

Responsibilities:

• Manage social media accounts for units of the OVPR across all major platforms (LinkedIn, X, Instagram, Facebook, and emerging channels)

• Create and schedule engaging content including copy, graphics, and short-form videos

• Monitor social media trends, analytics, and best practices to optimize engagement

• Collaborate with writing and graphic design interns on multi-format content campaigns

• Engage with followers, respond to messages, and build online community

• Track performance metrics and provide regular reports with actionable insights ·

• Capture photo and video content at events and campus locations as needed

Minimum Qualifications

This position is patient-sensitive and must fulfill all associated requirements. We protect our patients, coworkers and community by requiring all patient-sensitive employees to be immunized according to CDC standards and hospital policy. Limited exemptions may be made for documented medical contraindications or religious beliefs that object to vaccinations.

Preferences

Preferred Qualifications:

• Pursuing a degree in marketing, communications, digital media, journalism, or related

• Experience managing social media accounts (personal, organizational, or professional)

• Strong copywriting skills with ability to adapt voice for different platforms

• Basic skills in graphic design (Canva, Adobe Creative Suite) and video editing (CapCut, Adobe Premiere)

• Understanding of social media analytics and platform-specific best practices

• Knowledge of current trends and emerging social media platforms

• Organized, creative, and detail-oriented with excellent time management skills

• Comfortable working independently and as part of a collaborative team

• Genuine passion for social media and digital culture

• Interest in research, innovation, or science communication is a plus

Special Instructions Summary

Additional Information

The University is a participating employer with Utah Retirement Systems (“URS”). Eligible new hires with prior URS service, may elect to enroll in URS if they make the election before they become eligible for retirement (usually the first day of work). Contact Human Resources at ( for information. Individuals who previously retired and are receiving monthly retirement benefits from URS are subject to URS’ post-retirement rules and restrictions. Please contact Utah Retirement Systems at ( or ( or University Human Resource Management at ( if you have questions regarding the post-retirement rules.

This position may require the successful completion of a criminal background check and/or drug screen.

The University of Utah values candidates who have experience working in settings with students and patients from all backgrounds and possess a strong commitment to improving access to higher education and quality healthcare for historically underrepresented students and patients.

All qualified individuals are strongly encouraged to apply. Veterans’ preference is extended to qualified applicants, upon request and consistent with University policy and Utah state law. Upon request, reasonable accommodations in the application process will be provided to individuals with disabilities.

The University of Utah is an Affirmative Action/Equal Opportunity employer and does not discriminate based upon race, ethnicity, color, religion, national origin, age, disability, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, pregnancy-related conditions, genetic information, or protected veteran’s status. The University does not discriminate on the basis of sex in the education program or activity that it operates, as required by Title IX and 34 CFR part 106. The requirement not to discriminate in education programs or activities extends to admission and employment. Inquiries about the application of Title IX and its regulations may be referred to the Title IX Coordinator, to the Department of Education, Office for Civil Rights, or both.

To request a reasonable accommodation for a disability or if you or someone you know has experienced discrimination or sexual misconduct including sexual harassment, you may contact the Director/Title IX Coordinator in the Office of Equal Opportunity and Affirmative Action ( OEO /AA). More information, including the Director/Title IX Coordinator’s office address, electronic mail address, and telephone number can be located at:

Online reports may be submitted at oeo.utah.edu

This report includes statistics about criminal offenses, hate crimes, arrests and referrals for disciplinary action, and Violence Against Women Act offenses. They also provide information about safety and security-related services offered by the University of Utah. A paper copy can be obtained by request at the Department of Public Safety located at 1658 East 500 South.

Come Join Our Team:

At Colorful Minds ABA, located in Chicago, IL, is dedicated to empowering children with autism and their families through compassionate evidence-base ABA therapy. We believe in celebrating strengths, fostering independence, and building a supportive community for both our clients and our team.

We are looking for a creative, organized, and analytics-minded Social Media Marketing Coordinator to help us grow our brand, connect with our community, and share the amazing work happening at Colorful Minds ABA.

Our clinical team will gather in-clinic photos and videos, so you can focus on strategy, content creation, posting, and engagement.

Content Creation & Branding:

• Plan, design, and schedule engaging posts for Facebook, Instagram, LinkedIn, TikTok

• Collaborate with leadership and the Community Outreach Specialist to promote events, hiring efforts and awareness campaigns.
• Engage in local online communities(e.g., Facebook groups, LinkedIn groups) to share resources and increase visibility.
• Identify partnership opportunities with local organizations and cross-promote content.
• Re-purpose blogs, newsletters and educational material into shareable social posts and videos.
• Reliable transportation, clean driving record, and valid license
• Experience in ABA or child development is a bonus-but not required!

• Track and report monthly performance metrics: reach, engagement, follower growth, click-throughs inquiries generated.
• Analyze what content performs best on each platform and make recommendations for improvements.
• Test and adjust posting times, formats, and messaging for maximum impact.

• Respond to comments, messages, and tags promptly
• Maintain a consistent, friendly, and professional brand voice
• Interact with other local and autism-related accounts to expand and reach relationships
• Develop a monthly content calendar aligned with business and outreach goals
• Edit short-form videos, reels, and TikToks provided by the staff
• Create branded graphics, stories, and video content to highlight services, events, staff spotlights, and family resources
• Write captions that combine storytelling with calls to action (e.g.,"Learn more," "Join our team")

• 18 years of age
• Valid state driver's license of state ID
• HS Diploma (relevant college degree and coursework preferred)
• 1-2 years of experience managing social media for a business, non-profit, or brand
• Professional written and oral communication
• Strong writing skills and eye for visual branding; proficiency in Canva or similar tools
• Basic video editing skills and familliarity with TikTok editing trends and features
• Familiarity with social media analytics tools (Meta Business suite, Later, TikTok,Analytics, etc.)
• Ability to work independently, meet deadlines, and think strategically about content
• Passion for supporting children and families; familiarity with autism or ABA therapy is a plus

• Detail oriented
• Excellent time management skills including the ability to effectively multi-task and prioritize appropriately to deliver timely results and consistently meet deadlines.
• Develop innovative, visually compelling, and brand-aligned content that capture audience attention, drives engagement, and fosters meaningful online interactions across all social media platforms.

• Prolonged periods of sitting at a desk and working on a computer.
• Frequent use of hands and fingers to operate a computer, smartphone, camera, and other digital equipment.
• Ability to communicate clearly and professionally in person, over the phone, and via digital platforms.
• Occasionally required to stand, walk, bend, or reach to set up equipment or capture photos/videos.
• Ability to lift up to 20 pounds for transporting marketing materials or equipment.

• Competitive pay
• Flexible schedules- work life balance!
• Employee referral bonuses
• Supportive, inclusive culture that values YOU

We are seeking a skilled and tech-savvy Social Media & Community Coordinator to join our Marketing Team! As Two Hands' Social Media & Community Coordinator, you will be our ears and eyes in the digital ecosystem who will be responsible for developing and implementing strategic social media campaigns to enhance brand awareness, drive engagement, and increase our online presence. This is an exciting opportunity to work in a dynamic and fast-paced environment, where your creativity and innovation will play a key role in shaping our brand's social media strategy, locally as well as nationally. This position has potential to grow into a leadership position.

RESPONSIBILITIES

Social Media Channel Management

• Develop and execute comprehensive social media marketing plans to promote our brand and products
• Create and manage engaging content optimized for various social media platforms, including Facebook, Instagram, Twitter (X), and LinkedIn
• Monitor and analyze social media performance metrics, making data-driven recommendations for improvements and optimizations
• Collaborate with internal teams to align social media efforts with overall marketing initiatives and company objectives, which includes grand-opening store support and LTO promotions
• Stay up-to-date with the latest trends and best practices in social media marketing
• Build and maintain strong relationships with influencers and online communities to amplify our brand's reach
• Monitor and respond to customer queries and comments on social media platforms in a timely and professional manner

• Work directly with the Chief Brand Strategy Officer & Head of Brand Design to plan, develop and executive Collegiate Ambassadorship, hyperlocal partnerships, engagement campaigns, event organization, digital media content curation/creation and related team compositions.

• Bachelor's degree in marketing, communications, or a related field recommended, but not required
• Proven experience in social media marketing, preferably in the food & beverages industry
• Strong knowledge of social media platforms and their respective advertising capabilities
• Excellent written and verbal communication skills, with an ability to create compelling social media copy and content
• Grammar, grammar & grammar!
• Proficiency in social media scheduling and analytics tools (Sprout Social, Soci, Synup, etc.)
• Ability to think creatively and generate innovative ideas for engaging social media campaigns
• Strong analytical skills, with a keen eye for detail and the ability to interpret data and insights to drive strategic decisions

BaRupOn is a dynamic digital platform focused on connecting government contractors with valuable resources, insights, and opportunities. As we expand our digital footprint, we are seeking a talented and creative Social Media Marketing Specialist to help us grow our brand presence, engage our audience, and drive traffic and conversions across all social media channels.

Key Responsibilities

• Develop and execute a comprehensive social media strategy aligned with company goals and brand identity.

• Manage and grow BaRupOn's presence across platforms (LinkedIn, Twitter, Facebook, Instagram, YouTube, etc.).

• Create engaging and high-quality content including graphics, short videos, infographics, and written posts.

• Plan and manage a content calendar, ensuring timely and consistent posting.

• Monitor analytics, track key performance metrics, and optimize content based on data insights.

• Engage with followers, respond to comments/messages, and build community relationships.

• Collaborate with internal teams (e.g., SEO, content, partnerships) to support campaigns and lead generation.

• Stay updated on industry trends and emerging platforms/tools.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.

• 2+ years of experience managing social media for a brand or agency.

• Strong writing, editing, and communication skills.

• Proficiency with social media tools (e.g., Hootsuite, Buffer, Meta Business Suite).

• Basic design skills (Canva, Adobe Creative Suite is a plus).

• Experience with paid social campaigns is a bonus.

What We Offer

• Opportunity to be part of a mission-driven, growing company.

• Creative freedom and support for innovative ideas.

About the job Social Media Marketing Specialist

Summary
We're seeking a dynamic Social Media Marketing Specialist to manage multiple social media accounts for entertainment productions. This client-facing role involves strategy development, campaign execution, content creation, and performance analysis across various platforms.

Key Responsibilities

Client Proposals & Strategy:

• Assist in developing social media management plans
• Create effective, results-driven strategies for entertainment productions
• Plan and execute social media campaigns

• Develop and publish content across platforms (Twitter, Instagram, TikTok, Facebook)
• Manage multiple production websites concurrently
• Engage with users and respond to social media inquiries

• Collect and analyze social media performance data
• Conduct competitive analysis and industry research
• Develop and present reports to clients

• Work with team members to align strategies with company goals
• Maintain professionalism in all interactions
• Stay updated on industry trends and developments

• Bachelor's degree in Marketing, Communications, or related field
• 1-2 years of Social Media Marketing experience
• Excellent written and verbal communication skills in English
• Familiarity with social media trends and current entertainment
• Active user of social media platforms (both personally and professionally)
• Interest in and knowledge of Japanese Anime/Manga
• Proficiency in Office, PowerPoint, Outlook, and Internet

• Entertainment industry experience
• Social Media advertising experience
• Japanese language skills (speaking and reading)

• Strong analytical and problem-solving abilities
• Multitasking and prioritization in fast-paced environments
• Passion for entertainment and pop culture

• Comprehensive health care plan
• Paid Time Off
• Hybrid work model (subject to change based on business needs)

Position Summary

The Social Media Lead is a client-facing role responsible for overseeing the development and execution of social media marketing campaigns for entertainment productions. This includes strategy development for multiple entertainment productions concurrently, posting on official websites and social media on behalf of the production, analysis/reporting, campaign planning and production, and advertising operation. The role is responsible for team leadership and reporting, coaching team members as necessary to achieve personal and professional growth. The role will collaborate closely with the Social Media Manager and the Influencer Marketing Group, to support the company's social media marketing initiatives. The position will report to the Social Media Manager, and may occasionally report to the CEO of the company.

Requirements

Essential Job Functions & Responsibilities:

Client Proposals:

- Lead and oversee the development of client proposals for social media campaigns

- Collaborate with the Social Media Manager and the Influencer Marketing Group to create effective and persuasive proposals

- Ensure proposals meet client needs and goals

Strategy & Campaign Planning:

- Collaborate internally and externally to create effective, result-driven social media marketing strategies for entertainment productions

- Lead, plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals

- Involve the Advertising Division to plan effective use of advertising as part of strategies

Submission Plan Development & Implementation:

- Develop submission plans for social media campaigns and lead the team in implementing them

- Ensure consistent brand messaging across the web and various social media platforms

- Engage with users and provide responses to social media inquiries, messages, and comments

- Ensure submission plans are executed efficiently and effectively

Content Development:

- Develop, curate, and publish content across various social media platforms, including Twitter, Instagram, TikTok, Facebook, etc

- Develop, curate, and publish content for multiple production websites concurrently, posting on behalf of the production

- Collaborate internally and externally to create engaging and high-quality content for social media campaigns

Analysis:

- Collect and analyze data related to social media marketing campaigns to track performance and identify areas for improvement

- Conduct analysis on the web, social media accounts, word-of-mouth, competition, and other relevant factors

- Use analysis to improve social media marketing strategies and campaigns

Client Reporting:

- Independently develop social media reports to present to clients, drawing upon available resources such as team members and other projects

- Present reports to clients and communicate results in a clear and effective manner

Team Leadership:

- Lead the Social Media Account Management Group, collaborating with team members on day-to-day operations and coaching as necessary

- Set key performance indicators (KPIs) for team members, coaching and following up to confirm progress against these

- Foster a positive team culture, ensuring that team members are engaged, motivated, and aligned with the company's values and objectives

Other Common Job Functions

- Work collaboratively with team members to develop marketing strategies that align with the company's purpose, mission and vision

- Maintain a high level of professionalism when interacting with clients, colleagues, and stakeholders

- Continuously strive for personal and professional growth, keeping up-to-date with industry trends and developments

- Strive to create a society overflowing with joy and excitement as part of the company's purpose, mission and vision

- Has a proactive attitude towards creating connections among diverse cultures, languages, and digital platforms

Education and Experience Requirements:

Required:

- Bachelor's degree in Marketing, Communications, or related field

- At least 5 years of Social Media related project management experience, in-house or with an agency

- 4-5 years of experience supervising a team at a Japanese entertainment related company

- Excellent written and verbal communication skills in English

- Familiar with social media trends and current entertainment

- Social Media (Twitter,Instagram,Tik Tok,Facebook) heavy user (Privately and professionally)

- Likes and is familiar with Japanese Anime/Manga

- Computer Proficiency: Office, PowerPoint, Outlook and Internet

Preferred:

- Strong Supervisory and Management Skills-

Highly organized with strong time- and resource management skills

- Ability to effectively and independently respond to pressure or emergencies in a professional manner, taking initiative to solve issues

- Flexible, creative, and accustomed to working in teams or independently as necessary

- Ability to speak and read Japanese

Desired Skills and Abilities:

- Strong Supervisory and Management Skills

- Highly organized with strong time- and resource management skills

- Experience working in the entertainment industry

- Experience with Social Media advertising

- Ability to speak and read Japanese

Benefits

A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.

• Health Care Plan (Medical, Dental & Vision)
• Paid Time Off (Vacation, Sick & Public Holidays)
• Hybrid Work Model
• While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment.

POSITION SUMMARY

The Social Media Marketing Specialist works directly with internal teams, as well as external agencies, partners, artists, influencers, creative and production partners, and other key resources.  The Social Media Marketing Specialist plans strategic organic and paid organic social channel content objectives related to sales and business performance goals, socialize those plans and related content calendars, produce and aggregate multimedia content and messaging, ensuring accurate and timely distribution across internal and external channels including Taylor’s and dealers’ digital audiences, and provide consistent performance reporting to highlight success stories and identify new opportunities.

Social Media Marketing Specialist Salary Range:

ESSENTIAL DUTIES & RESPONSIBILITIES

Reasonable Accommodations Statement

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable Accommodations may be made to enable qualified individuals with disabilities to perform the essential functions. Essential Functions Statement(s) 

• Strategizes, plans, implements, manages, and executes Taylor’s global organic social media, paid media, and content strategies across channels.
• Plans, develops, and curates shareable and timely Post, Feed, Story, Reel, and Live content for Taylor’s social marketing channels like TikTok, Instagram, Facebook, LinkedIn, X, Pinterest, Reddit, Substack, and forums.
• Works with internal, agency, artist, creator, influencer, and affiliate partners to plan, develop, and execute organic and paid social strategies for reach, awareness, prospecting, collabs, retargeting, commerce, and ad campaigns.

• Works directly with artists, influencers, and affiliates to plan, develop, execute, and amplify mutually beneficial campaigns that drive audience growth, engagement, and goal accomplishment for all parties.
• Collaborates with design, copywriting, photo, video, content, artist relations, SEO/GEO, and other personnel to develop strategic direction and optimize messaging strategy.
• Works with creative and content teams to manage and oversee social marketing content creation projects and workflow, meeting deadlines and staying within approved budgets.
• Develops and implements content strategies designed to address target segments across their customer journey.
• Recommends and develops smart, strategic, and creative solutions and experiences that are on-brand and response-oriented, supporting Taylor Guitars’ acquisition and lead generation efforts.
• Leverages social media marketing, project management, and team communication tools such as Sprout Social, Iconosquare, Hootsuite, Buffer, Later, CoSchedule, Airtable, Slack, and more to effectively plan, communicate, project manage, and execute social campaigns and content postings.
• Supports growing our follower and subscriber bases by providing regular, helpful, engaging, and inspiring content that is in-tune with the needs of our customers, guitar players, and potential new guitar players.
• Monitors trends, hashtags, and key moments to keep our content fresh and culturally relevant.
• Listens and engages in relevant social discussion about the Taylor brand, competitors, and industry by responding to DMs, comments, mentions, and tags from customers, fans, leads, and new audiences.
• Manages the Taylor brand within online communities like Meta, Reddit, Substack, and forums.
• Monitors, quantifies, and reports on audience growth, user engagement, relevant traffic and leads, sales conversions, and other KPI’s from our social media presence to derive insights and opportunity areas.
• Keeps team up-to-date with the latest social media best practices, algorithm changes, technologies, and best-in-class executions across industries via online blogs and resources, educational seminars, etc.

COMPETENCIES:

• Customer Focus - Knows who internal customers are.  Identifies opportunities that benefit the customer (internal and external).  Establishes and maintains effective relationships.  Delivers products that meet customer expectations, educate, and tell great stories while staying true to “the Taylor voice.”
• Strategy – Strong strategic and conceptual thinker able to create ideas and executions alike, with a user and experience focus. Fluent in using social channels to drive audience growth, awareness, lead generation, and sales.
• Results Oriented - Works as a productive and cooperative member of a cohesive group. Persists in accomplishing objectives despite obstacles and setbacks. Pushes self and helps others achieve results. Solution vs. problem oriented. Demonstrates ability to adjust when obstacles arise.
• Communicates Effectively - Communicates proactively and with purpose and professionally, in a concise and straightforward manner. Excellent presenter.  Attentively listens to others.  Communicates to those involved, especially if agreements cannot be kept.
• Team Oriented – Ability to work with cross-functional departments like production, sales, marketing, and HR.
• Accountability - Takes personal responsibility for decisions, behaviors, actions and failures, and commits to necessary corrective action. Able to admit limitations of knowledge yet demonstrate a willingness to do what is needed to improve.  Proactively seeks feedback without being defensive. Does what is right because it is the right thing to do.  Leaves personal circumstances outside of work in order to remain engaged in the task at hand.  Maintains a positive attitude despite adversity.
• Reliability - Demonstrates reliable and predictable attendance and punctuality.
• Technical Aptitude – Apply technical skills to recommend solid, achievable solutions.
• Project Management – Proven ability to drive projects forward from concept to execution, create project schedules/milestones, and work with a comfort for handling numerous projects and tight deadlines.
• Analytics - Excellent command of social analytics platforms with a passion for making data-driven decisions and using both quantitative and qualitative data to continually monitor KPIs, analyze/interpret online behavior, inform team thinking, identify opportunities/shortcomings, adjust strategy, and align tactics.

POSITION QUALIFICATIONS

Education & Experience: Minimum of 3 years’ experience in developing social and content experiences for integrated, digitally-native, CPG, or lifestyle brands required.  Bachelor’s degree in a related field is a plus.

Other Requirements: Passion and experience playing acoustic and electric guitar is required.  Knowledge and understanding of the Taylor Guitars brand, the guitar industry, and music culture is highly preferred.  B2C and B2B experience is preferred. Ability to travel domestically as necessary is required.

Computer Skills:

• Proficiency in creating and developing shareable video, photo, and live content for social channels including TikTok, Instagram, Facebook, LinkedIn, X, Reddit, Substack, and forums is highly preferred.
• Proficiency with social/project management and analytics platforms like Sprout Social, Iconosquare, Hootsuite, Buffer, Later, CoSchedule, Airtable, Slack, Google Analytics, Google Data Studio, and similar are highly preferred.
• Proficiency with social algorithms, best practices, targeting dimensions, and UTMs are highly preferred.
• Proficiency with MS Office applications including Excel, Word, PowerPoint, Outlook, and Teams highly preferred.
• Proficiency with AI tools such as ChatGPT, Claude, Gemini, Canva, Midjourney, and Jasper are preferred.
• Proficiency with Adobe Creative Cloud applications including Photoshop and Illustrator are preferred.
• Knowledge of Video Editing Software such as Premier or AfterEffects are a plus.
• Proficiency with project management software such as Airtable, Asana, and Jira is a plus.
• Thorough working knowledge of SEO and GEO ranking and optimization factors are a plus.
• Experience in global or multilingual environments a plus, particularly in Latin America, Europe, Japan, and China.

Other Requirements:

• Excellent attention to detail and enthusiasm for pixel-perfect work.
• Passionate and motivated to deliver award-winning work recognized both inside and outside the music industry.
• Ability to speak/articulate confidently and listen exceptionally.

PHYSICAL REQUIREMENTS

Physical Demands

Lift/Carry

Stand

F (Frequently)

10 lbs. or less

O (Occasionally)

Walk

C (Constantly)

11 - 20 lbs.

O (Occasionally)

Sit

C (Constantly)

21 - 50 lbs.

O (Occasionally)

Handling/Fingering

C (Constantly)

51 - 100 lbs.

N (Not Applicable)

Reach Outward

F (Frequently)

Over 100 lbs.

N (Not Applicable)

Reach Above Shoulder

N (Not Applicable)

Push/Pull

Climb

N (Not Applicable)

12 lbs. or less

O (Occasionally)

Crawl

N (Not Applicable)

13-25 lbs.

N (Not Applicable)

Squat or Kneel

N (Not Applicable)

26-40 lbs.

N (Not Applicable)

Bend

O (Occasionally)

41 – 100 lbs

N (Not Applicable)

N (Not Applicable): Activity is not applicable to this occupation.

O (Occasionally):   Occupation requires this activity up to 33% of the time (0 - 2.5+ hrs./day)

F (Frequently): Occupation requires this activity from 33% - 66% of the time (2.5 - 5.5+ hrs./day)

C (Constantly): Occupation requires this activity more than 66% of the time (5.5+ hrs./day)

Other Physical Requirements

Vision (Near)

WORK ENVIRONMENT

Working conditions are normal for an office environment. The noise level in the work environment is usually quiet to moderate.