2,848 Sr Brand Mgr jobs in the United States

Our client, a rapidly growing leader in the Fast-Moving Consumer Goods (FMCG) sector, is looking for an innovative and results-driven Brand Development Manager to join their dynamic marketing team in Raleigh, North Carolina, US . This position will be instrumental in shaping and executing brand strategies that drive market share and consumer loyalty for our diverse portfolio of products. The ideal candidate will possess a deep understanding of consumer insights, market trends, and competitive landscapes within the FMCG industry. You will be responsible for developing compelling brand narratives, managing product launches, and overseeing integrated marketing campaigns across various channels, including digital, social media, and traditional advertising. Collaboration with cross-functional teams, including sales, product development, and R&D, will be essential to ensure brand consistency and commercial success. This role demands a strategic thinker with a creative flair and a proven ability to deliver measurable results. Key responsibilities include:

• Developing and implementing long-term brand strategies and annual marketing plans.
• Conducting market research and analyzing consumer behavior to identify growth opportunities.
• Managing the end-to-end process for new product introductions and line extensions.
• Overseeing the creation of all marketing collateral, advertising campaigns, and promotional materials.
• Monitoring brand performance and market share, adjusting strategies as needed.
• Collaborating with agency partners to develop and execute creative concepts.
• Managing the marketing budget and ensuring efficient allocation of resources.
• Staying abreast of industry trends, competitor activities, and emerging media platforms.
• Presenting brand plans and performance reports to senior management.
• Ensuring consistent brand messaging and visual identity across all touchpoints.

Required Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 5 years of progressive brand management experience in the FMCG industry.
• Demonstrated success in launching new products and growing established brands.
• Strong analytical skills with the ability to translate data into actionable insights.
• Excellent project management and cross-functional leadership abilities.
• Exceptional communication, presentation, and interpersonal skills.
• Experience with digital marketing, social media strategy, and e-commerce.
• Proficiency in market research methodologies and tools.
• Creative and strategic thinker with a passion for consumer brands.
• Ability to thrive in a fast-paced, results-oriented environment.

This is an exciting opportunity to contribute to the growth of leading consumer brands in the vibrant Raleigh market.

**What You Need To Know**
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.
The reputation of Southern Glazer's is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer's has been recognized by Newsweek as one of America's Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.
As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
**Overview**
Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.
**Primary Responsibilities**
+ Support accounts in trade channels including Off-Premise, regional, and national customers
+ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
+ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
+ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
+ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
+ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
+ Develop key account relationships that deliver measurable results
+ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
+ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
+ Perform other job-related duties as assigned
**Additional Primary Responsibilities**
**Minimum Qualifications**
+ Bachelor's Degree or an equivalent combination of education and experience
+ Five years of industry related sales experience within the distribution, hospitality or supplier community
+ Valid state motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws
+ Must be at least 21 years of age
**Physical Demands**
+ Physical demands include frequently sitting and operating a motor vehicle
+ Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
+ May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
**EEO Statement**
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

**What You Need To Know**
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.
The reputation of Southern Glazer's is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer's has been recognized by Newsweek as one of America's Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.
As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
**Overview**
Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.
**Primary Responsibilities**
+ Support accounts in trade channels including Off-Premise, regional, and national customers
+ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
+ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
+ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
+ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
+ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
+ Develop key account relationships that deliver measurable results
+ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
+ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
+ Perform other job-related duties as assigned
**Additional Primary Responsibilities**
**Minimum Qualifications**
+ Bachelor's Degree or an equivalent combination of education and experience
+ Five years of industry related sales experience within the distribution, hospitality or supplier community
+ Valid state motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws
+ Must be at least 21 years of age
**Physical Demands**
+ Physical demands include frequently sitting and operating a motor vehicle
+ Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
+ May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
**EEO Statement**
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

**What You Need To Know**
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.
The reputation of Southern Glazer's is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer's has been recognized by Newsweek as one of America's Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.
As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
**Overview**
Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.
**Primary Responsibilities**
+ Support accounts in trade channels including Off-Premise, regional, and national customers
+ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
+ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
+ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
+ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
+ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
+ Develop key account relationships that deliver measurable results
+ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
+ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
+ Perform other job-related duties as assigned
**Additional Primary Responsibilities**
**Minimum Qualifications**
+ Bachelor's Degree or an equivalent combination of education and experience
+ Five years of industry related sales experience within the distribution, hospitality or supplier community
+ Valid state motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws
+ Must be at least 21 years of age
**Physical Demands**
+ Physical demands include frequently sitting and operating a motor vehicle
+ Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
+ May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
**EEO Statement**
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

About the Role As the Sr. Brand Manager, you will be the central point of contact for all product launches and marketing campaigns , driving alignment across teams and executing end-to-end strategies to bring products to market . You will ensure the smooth execution of go-to-market plans, while also owning brand management, positioning, and post-launch optimization. This role requires you to work cross-functionally with product, sales, and operations teams to ensure launch success and performance tracking.

Your role will be crucial in ensuring that all products are successfully launched, marketed, and optimized based on customer feedback and data-driven insights.



What You’ll Be Doing

~ End-to-End Product Launch Management & Brand Strategy Integration:



You’ll lead the execution of go-to-market strategies for new product launches, ensuring alignment across all teams (product, marketing, sales, ops). This includes managing timelines, deliverables, and execution adjustments as needed. You’ll also integrate brand messaging and positioning into every launch to ensure consistency, working closely with the Director of Growth Marketing to align with the overall brand strategy.

~ Brand Management & Positioning:



As the brand steward, you’ll define and refine brand positioning, messaging, and voice across all product launches and ongoing marketing efforts. You’ll ensure all product communications are aligned with the company’s brand values and visual identity.

~ Product Marketing, Sales Enablement, & Training:



You’ll create targeted materials, tools, and assets (e.g., product decks, training documents, FAQs) to equip the sales and customer teams with the resources they need to effectively position products and engage with customers. You’ll lead training sessions to ensure teams are fully prepared to communicate the brand and product value effectively.

~ Cross-functional Coordination



You’ll act as the central point of contact between multiple teams—working with product development, sales, and operations to ensure launch readiness. You’ll facilitate decisions around product positioning, marketing campaigns, and distribution.

~ Brand and Product Performance Monitoring & Reporting:



After the product launch, you’ll track performance against KPIs, monitor brand health, and gather feedback to ensure the product’s positioning and performance are on track. You’ll collaborate with the Director of Growth Marketing to analyze data and refine strategies, ensuring that both product and brand performance continue to align with goals.

~ Support Portfolio Renovation, Pack Changes, and Geographic Rollouts:



You’ll manage product packaging changes, portfolio renovations, and geographic rollouts, ensuring these initiatives are executed smoothly and are in line with the overall product and brand strategy. You’ll work with the Director of Growth Marketing to ensure that these changes align with the brand’s vision as the product enters new markets.



What We’re Looking For

~5+ years of experience in product marketing, go-to-market strategy, or brand management, preferably in CPG (Consumer Packaged Goods), eCommerce, or other consumer-focused industries.

~ Strong experience in leading and executing successful product launches and brand positioning within CPG or consumer brands.

~ Proven track record in executing cross-functional collaboration, working across teams (marketing, sales and product development).

~ Experience working with retailers, distributors, or consumer-facing brands, and understanding consumer behaviors, trends, and demand generation in the CPG sector.

~ Strong project management and organizational skills—this is a fast-paced, result-driven role.

~ Analytical mindset with a data-driven approach to optimizing GTM strategies.





Who You Are

A problem-solver who thrives in a fast-paced, dynamic environment.

A natural collaborator who enjoys working with cross-functional teams.

Highly organized, detail-oriented, and passionate about delivering results.

A curious and proactive individual who always seeks to improve processes and outcomes.



HICC America Corp. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to status as a protected veteran or a qualified individual with a disability, or other protected status such as race, color, religion, sex, sexual orientation, gender identity, national origin or age.



HICC America Corp. has adopted a drug-free workplace policy. Working under the influence of drugs or alcohol is not permitted.



Any employment offer from HICC America Corp. is contingent upon the candidate having and maintaining a valid U.S. Work Authorization status throughout employment.

**What You Need To Know**
Shape a remarkable future with us. Build a career working for an industry leader that truly invests in their people - and equips them with leading technology, continuous learning, and the ability to bring their best selves to work. As the premier wine and spirits distributor, Southern Glazer's isn't just one of Forbes' Top Private Companies; it's a family-owned business with deep roots dating back to 1933.
The reputation of Southern Glazer's is well-established, and it's no surprise that we are regularly recognized for our culture. Southern Glazer's has been recognized by Newsweek as one of America's Greatest Workplaces for Inclusion and Diversity, as well as for Women and Parents and Families. These accolades speak volumes about our commitment to creating a supportive and inclusive culture of belonging for all employees.
As a full-time employee, you can choose from a wide-ranging menu of our Top Shelf Benefits, including comprehensive medical and prescription drug coverage, dental and vision plans, tax-saving Flexible Spending Accounts, disability coverage, life insurance plans, and a 401(k) plan. We also offer tuition assistance, a wellness program, parental leave, vacation accrual, paid sick leave, and more.
By joining Southern Glazer's, you would be part of a team that values excellence, innovation, and community. This is more than just a job - it's an opportunity to build the future of beverage distribution and grow with a company that truly cares about its people.
**Overview**
Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics while managing customers in a manner that will achieve profitable long-term growth.
**Primary Responsibilities**
+ Support accounts in trade channels including Off-Premise, regional, and national customers
+ Drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, district managers, and key account specialists within the wholesaler
+ Lead all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
+ Monitor field implementation and execution of programs within assigned accounts to ensure product pricing and promotion
+ Regularly interact with field management for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
+ Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
+ Develop key account relationships that deliver measurable results
+ Work with key assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
+ Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., winemaker dinners, product launches, and tastings)
+ Perform other job-related duties as assigned
**Additional Primary Responsibilities**
**Minimum Qualifications**
+ Bachelor's Degree or an equivalent combination of education and experience
+ Five years of industry related sales experience within the distribution, hospitality or supplier community
+ Valid state motor vehicle operator's license and ability to obtain and maintain auto liability insurance by State laws
+ Must be at least 21 years of age
**Physical Demands**
+ Physical demands include frequently sitting and operating a motor vehicle
+ Physical demands include a considerable amount of time walking, bending, reaching, standing, squatting, and stooping
+ May require lifting/lowering, pushing, carrying, or pulling up to 56lbs
**EEO Statement**
Southern Glazer's Wine and Spirits, an Affirmative Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. SGWS complies with all federal, state and local laws concerning consideration of a qualified applicant's arrest and/or criminal conviction records. Southern Glazer's Wine and Spirits provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees. Unless otherwise expressly stated, any pay ranges posted here are estimates from outside of Southern Glazer's Wine and Spirits and do not reflect Southern Glazer's pay bands or ranges.
Southern Glazer's Wine and Spirits provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Our client is offering a fantastic opportunity for a driven and creative Marketing Coordinator to join their team as an intern. This role is based in Madison, Wisconsin, US but is structured as a fully remote position, allowing you to gain valuable industry experience from anywhere. You will play a supporting role in the development and execution of various marketing initiatives aimed at enhancing brand awareness and driving engagement. This internship is designed for individuals eager to learn and contribute to a dynamic marketing department. You will assist in market research, competitor analysis, and the creation of marketing collateral, including social media content, blog posts, and email campaigns. Your responsibilities will extend to coordinating with internal teams and external vendors to ensure timely delivery of marketing materials and projects. You will gain hands-on experience with marketing analytics tools, helping to track campaign performance and generate reports. This position requires excellent organizational skills, a keen eye for detail, and a proactive attitude. The ability to manage multiple tasks simultaneously and a strong desire to learn are essential. This internship provides an excellent platform for aspiring marketers to build their professional portfolio, develop practical skills, and network within the industry. We are looking for enthusiastic individuals who are passionate about marketing and eager to make a meaningful contribution. Successful completion of this internship may lead to future opportunities within our client's organization.

Key Responsibilities:

• Assist in the development and implementation of marketing strategies and campaigns.
• Conduct market research and competitor analysis to identify trends and opportunities.
• Support the creation of engaging content for social media, websites, and email marketing.
• Coordinate with design and content teams to produce marketing collateral.
• Help manage social media channels and community engagement.
• Track and report on marketing campaign performance using analytics tools.
• Assist in organizing and executing virtual marketing events and webinars.
• Collaborate with cross-functional teams to ensure brand consistency.
• Provide administrative support to the marketing department as needed.
• Contribute creative ideas for new marketing initiatives.

Qualifications:

• Currently pursuing or recently completed a Bachelor's degree in Marketing, Communications, Business, or a related field.
• Strong interest in marketing and brand development.
• Excellent written and verbal communication skills.
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint).
• Familiarity with social media platforms and basic marketing concepts.
• Strong organizational skills and attention to detail.
• Ability to work independently and as part of a remote team.
• Eagerness to learn and take on new challenges.
• Basic understanding of graphic design principles or content creation tools is a plus.

Our client is seeking a highly strategic and results-oriented FMCG Brand Development Lead to join their innovative team in Portland, Oregon, US . This critical role will be responsible for shaping and executing brand strategies for a portfolio of fast-moving consumer goods, driving market share and consumer engagement. The ideal candidate will have a deep understanding of the FMCG landscape, consumer insights, marketing principles, and product lifecycle management. You will work closely with cross-functional teams, including product development, sales, and marketing communications, to ensure brand objectives are met and exceeded.

Key Responsibilities:

• Develop and implement comprehensive brand strategies to drive growth and profitability in the FMCG sector.
• Conduct market research and analyze consumer insights to identify emerging trends and opportunities.
• Oversee the product development process from concept to launch, ensuring alignment with brand positioning and market needs.
• Develop and manage annual brand plans, including marketing objectives, strategies, and budgets.
• Collaborate with marketing teams to create impactful advertising, promotional, and digital campaigns.
• Monitor brand performance, track key metrics, and provide regular reports on market share, sales, and ROI.
• Manage agency relationships, ensuring high-quality output and alignment with brand objectives.
• Identify and pursue new business opportunities and strategic partnerships.
• Champion the brand vision and ensure consistent brand messaging across all touchpoints.
• Stay abreast of competitor activities and market dynamics within the FMCG industry.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or a related field; MBA preferred.
• Minimum of 6 years of experience in brand management within the FMCG industry.
• Proven track record of successfully launching and growing FMCG brands.
• Strong understanding of consumer behavior, market analysis, and strategic planning.
• Excellent analytical, communication, and presentation skills.
• Demonstrated ability to lead cross-functional teams and manage complex projects.
• Experience with digital marketing, social media, and integrated marketing communications.
• Proficiency in market research tools and data analysis software.
• Ability to thrive in a fast-paced, dynamic environment in Portland, Oregon, US .
• A passion for building strong consumer brands and a deep understanding of the FMCG market.

This role offers an exciting opportunity to shape the future of prominent FMCG brands in the vibrant market of Portland, Oregon, US .

Our client is seeking a dynamic and organized Marketing Coordinator to support brand development initiatives. This role will be based in our vibrant office in Columbus, Ohio, US , and offers a fantastic opportunity to grow within a leading organization. You will assist in the planning, execution, and tracking of marketing campaigns, contributing to the overall success of our brand presence. This position requires a proactive individual with excellent communication skills and a keen eye for detail.

Key responsibilities include coordinating the creation of marketing collateral, such as brochures, social media content, and website updates. You will support the marketing team in managing social media channels, engaging with our audience, and monitoring online conversations. This role involves assisting with event planning and execution, coordinating logistics, and tracking event success. You will also contribute to market research efforts, gathering data on competitors and industry trends. Maintaining marketing databases, preparing reports, and ensuring brand consistency across all platforms are crucial aspects of this position. The ideal candidate will have a strong understanding of marketing principles, excellent organizational skills, and a passion for creative execution. Experience with marketing software and a collaborative spirit are highly valued.

Responsibilities:

• Assist in the development and execution of marketing campaigns and strategies.
• Coordinate the creation and distribution of marketing materials across various channels.
• Manage and update social media profiles and engage with online communities.
• Support event planning and execution, including logistics and promotion.
• Conduct market research and competitor analysis.
• Maintain marketing databases and generate performance reports.
• Ensure brand consistency in all marketing communications.
• Collaborate with internal teams and external vendors.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 1-3 years of experience in marketing coordination or a similar role.
• Familiarity with marketing principles and best practices.
• Proficiency in social media platforms and content management systems.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to work effectively in a team-oriented, fast-paced environment.