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Town of Lexington
Employment Opportunity

We are currently accepting applications for the part-time position of:

Visitors' Center Tourism Advisor/Cashier

Hourly Rate: $15.68/hour
Part Time: Monday through Sunday (all week), weekend availability strongly preferred
Posting will remain open until filled

GENERAL SUMMARY:

Under the general supervision of the Visitor Center Manager, this position performs a variety of clerical,
administrative, and customer service tasks to support the overall operations of the Visitor Center. Tourism
Advisors/Cashiers greet and converse with visitors, providing them with insights into the town's rich history
and culture by serving as ambassadors to enhance the visitor's experience.

ESSENTIAL JOB FUNCTIONS:

* Assists the public at the front counter by ringing up purchases;
* Answers questions and provides information in person, via email, and by telephone;
* Refers unresolved matters to the appropriate staff member;
* Performs basic office tasks;
* Reconciles cash drawer at the end of their shift;
* Performs special project and other related duties as required or as the situation dictates;
* Maintain an attention to detail for accurate inventory and transaction records;
* Restock merchandise and brochures on the sales floor;
* Regular attendance at the workplace is required.

SUPERVISORY RESPONSIBILITY:

None

MINIMUM EDUCATION & EXPERIENCE:

N/A

PREFERRED QUALIFICATIONS:

* Ability to stand and walk during shifts;
* 14 years of age or older;
* Strong communication skills and the ability to engage effectively with customers;
* A positive attitude, strong work ethic, and commitment to providing excellent customer service;
* Flexibility to work various shifts, including weekends and holidays, as needed;

* Previous customer service and hospitality experience and general knowledge of Boston's history are
preferred, but not required;
* Ability and motivation to work collaboratively in a team environment;
* Strong math skills are preferred, but not required.

Ability to:

* Effectively handle close contact with co-workers and frequent interactions with the public;
* Multitask, concentrate, and perform administrative support services in a busy environment;
* Remember, with clarity, a variety of task instructions and preferred procedures
* Work well independently in any temporary absence of supervision.
* Communicate clearly, both orally and in writing, and maintain effective work relationships.

WORKING CONDITIONS & PHYSICAL DEMANDS:

Work is performed in a normal retail store environment, not subject to extremes of temperatures, noise, odor,
etc. Operates a cash register and other office equipment. Work requires extended periods of standing, keying
a cash register and bagging customer purchases, which require eye-hand coordination and finger dexterity.

Hours: The Visitors Center is open daily, seven days a week throughout the year excluding Thanksgiving,
Christmas Day, and New Year's Day. Shifts are typically split between the morning and afternoon.

The Town of Lexington has a strong commitment to Diversity, Equity, and Inclusion and we are actively seeking
candidates who bring new voices and lived experiences to our organization.

The duties listed in this job description are intended only as illustrations of the various types of work that will be
performed. The omission of specific statements of duties does not exclude them from the position if the work is similar,
related or a logical assignment to the position. The job description does not constitute an employment agreement
between the employer and the employee and is subject to change by the employer as the needs of the employer and
requirements of the job change.

APPLICATION PROCESS
All applicants are required to complete a Town application form, available from the Internet at
emailing , calling or by visiting the Human
Resources Department. Resumes may be attached to the application form as additional information, but cannot
serve as a substitute for completing the required application form.

CORI screening required.

Application and resumes must be received in the Town's Human Resources Department. This position is
open until filled.

The Town reserves the right to modify the application deadline, and/or accept applications after the deadline, to
best serve the interest of the community.

After the deadline all applications will be reviewed and the most highly qualified candidates will be invited to
one or more interviews. All applicants will be notified of their standing in the process as soon as a decision has
been made regarding their individual application.

Individuals who need accommodations in order to participate in this process should contact the Human
Resources Department.

Questions regarding this hiring process should be addressed to the:
Human Resources Department
Town of Lexington
1625 Massachusetts Avenue
Lexington, MA 02420

Are you passionate about a career in social media marketing, and interested in getting hands on experience at a company with 20+ years experience? Enjoy a fast-paced environment? Love checklists and organization? Then we’ve got a great internship opportunity for you! 

We are currently accepting part-time interns for our tourism social media marketing team. The internship will focus on learning:

• Organic and paid social strategies on a variety of platforms including Facebook, Instagram, and TikTok

• Using social media scheduling tools

• Crafting compelling social content that resonates with an audience

• Creating and analyzing performance reports

This is an unpaid internship intended for college credit or professional experience. We will work with your school to meet internship requirements. 

Location: This is a remote internship; however, candidates must be located in one of the regions of Upstate New York we cover: Albany, Saratoga, Glens Falls, Lake George, and/or the Adirondacks. In your cover letter, please share your connection to the area. 

Time Commitment: Flexible based on your school’s internship requirements

Duties may include any or all of the following:

• Writing engaging and creative captions for posts about events, business openings, and regional news

• Ensuring captions align with brand voice and tone

• Assisting with photography and videography for articles, guides, newsletters, and social media

• Creating and scheduling social content

• Monitoring and responding to comments, messages, and inquiries

• Attending local events to capture social media content

• Updating and maintaining content calendars

• Assisting in creating and optimizing social ad campaigns

• Supporting a positive community spirit for locals, tourists, small businesses, and nonprofits

• Organizing digital assets, including graphics and photos

• Administrative duties include, but are not limited to:

  • Data entry in admin system and project management software

  • Keeping task lists updated with notes and progress

  • Tracking time daily and updating assignments

Ideal Candidates:

• Strong writing skills

• College freshman through graduate student status

• Passionate about social media marketing

• Interest in photography/videography

• Detail-oriented with strong organizational skills

• Comfortable working in a fast-paced environment

• Strong regional knowledge of the Capital/Saratoga Region and/or Adirondacks

• Develop and implement comprehensive tourism strategies to attract domestic and international visitors.
• Conduct market research and analysis to identify new opportunities and emerging trends in the tourism industry.
• Build and maintain strong relationships with local businesses, tourism stakeholders, government agencies, and community organizations.
• Create and manage marketing campaigns and promotional activities to raise awareness of the region's attractions.
• Oversee the development of new tourism products and experiences.
• Collaborate with the marketing team to develop compelling content and digital strategies.
• Prepare and manage budgets for tourism development projects.
• Track key performance indicators and report on the effectiveness of tourism initiatives.
• Represent the organization at industry events, conferences, and trade shows.
• Stay abreast of best practices in sustainable tourism and destination management.

• Bachelor's degree in Tourism Management, Marketing, Business Administration, or a related field. Master's degree preferred.
• Minimum of 7 years of experience in tourism development, destination marketing, or a related role.
• Demonstrated success in developing and implementing successful tourism strategies.
• Strong understanding of the tourism industry, market trends, and consumer behavior.
• Excellent analytical, strategic thinking, and problem-solving skills.
• Exceptional communication, presentation, and interpersonal skills.
• Proven ability to build and manage strong stakeholder relationships.
• Experience with digital marketing and social media platforms for tourism promotion.
• Ability to work effectively in a hybrid environment, balancing remote and in-office responsibilities.
• Passion for travel and a deep appreciation for the unique offerings of the region.

• Designing unique and engaging travel itineraries and experiences for various destinations.
• Conducting in-depth research on destinations, local attractions, cultural insights, and potential partners.
• Collaborating with local operators, guides, and service providers to ensure high-quality delivery of experiences.
• Developing detailed trip documentation, including schedules, recommendations, and essential information for travelers.
• Creating compelling descriptions and marketing content for proposed experiences.
• Gathering and analyzing traveler feedback to continuously improve and innovate on existing offerings.
• Staying abreast of emerging travel trends, sustainable tourism practices, and market demands.
• Developing strategic partnerships with hotels, airlines, and other tourism stakeholders.
• Ensuring all designed experiences meet safety, quality, and legal standards.
• Contributing creative ideas for new product development and market expansion.

• Bachelor's degree in Hospitality Management, Tourism, Marketing, Geography, or a related field.
• Minimum of 5 years of experience in tourism, travel planning, destination marketing, or experience design.
• Demonstrated creativity in designing unique and engaging travel experiences.
• Excellent research, analytical, and problem-solving skills.
• Strong understanding of global travel trends and customer preferences.
• Exceptional written and verbal communication skills, with the ability to craft compelling narratives.
• Proficiency in travel planning software and online research tools.
• Ability to work independently, manage multiple projects, and meet deadlines in a remote setting.
• Passion for travel and a deep appreciation for diverse cultures.
• Experience with itinerary building software is a plus.

• Develop and execute strategic event plans, ensuring alignment with client objectives and brand standards.
• Manage all aspects of event logistics, including venue selection, catering, audio-visual, entertainment, and transportation.
• Source, negotiate with, and manage relationships with third-party vendors and suppliers.
• Create detailed event budgets and manage expenses to ensure profitability and cost-effectiveness.
• Oversee the creation of event timelines and critical path documentation.
• Provide on-site management and direction during events, ensuring seamless execution and exceptional guest service.
• Develop and maintain strong relationships with clients, understanding their needs and exceeding expectations.
• Conduct post-event evaluations and reporting, identifying successes and areas for improvement.
• Lead and mentor junior event staff, fostering a collaborative and high-performing team environment.
• Stay abreast of industry trends, emerging technologies, and best practices in event management.
• Ensure compliance with all health, safety, and licensing regulations.
• Manage crisis communication and resolution during live events.

• Bachelor's degree in Hospitality Management, Event Management, Marketing, or a related field preferred.
• Minimum of 5-7 years of progressive experience in event planning and management, with a focus on luxury or high-end clientele.
• Proven track record of successfully managing complex, multi-faceted events.
• Exceptional organizational, project management, and multitasking skills.
• Strong negotiation and vendor management abilities.
• Excellent interpersonal, communication, and presentation skills.
• Proficiency in event management software and Microsoft Office Suite.
• Ability to remain calm and effective under pressure.
• A creative mindset with a passion for delivering unique and memorable experiences.
• Flexibility to work evenings, weekends, and holidays as required by event schedules.

• Develop and implement innovative global strategies to drive tourism demand and market share for partner destinations and businesses.
• Conduct in-depth market research and analysis to identify key growth opportunities, emerging trends, and competitive landscapes in the international tourism sector.
• Build and nurture strong relationships with international tourism boards, government agencies, airlines, and industry stakeholders.
• Develop and execute strategic partnerships and joint marketing initiatives to expand global reach.
• Oversee the development of compelling tourism product offerings and experiences tailored to international traveler preferences.
• Create and manage global tourism campaigns, leveraging digital marketing, public relations, and trade engagement.
• Monitor global economic and geopolitical factors affecting tourism and adapt strategies accordingly.
• Analyze tourism data and performance metrics to measure the effectiveness of strategies and identify areas for optimization.
• Represent the organization at international tourism forums, trade shows, and conferences.
• Lead and mentor a distributed team of international market development professionals.
• Ensure all strategies align with principles of sustainable tourism and responsible travel.

• Master's degree in Tourism Management, International Business, Marketing, or a related field.
• Minimum of 10 years of progressive experience in the global tourism and hospitality industry, with a significant focus on international market development and strategy.
• Proven track record of successfully launching and managing tourism initiatives in multiple international markets.
• Deep understanding of global travel trends, consumer behavior, and destination marketing.
• Exceptional strategic thinking, analytical, and problem-solving skills.
• Strong financial acumen and experience in budget management.
• Excellent negotiation, communication, and interpersonal skills, with the ability to build rapport with diverse stakeholders.
• Demonstrated experience in leading and managing remote teams effectively.
• Fluency in multiple languages is a significant asset.
• Willingness to travel internationally as required (post-pandemic).

• Design, develop, and update curriculum for online courses in Hospitality and Tourism Management.
• Create engaging learning content, including lesson plans, modules, presentations, activities, assessments, and multimedia elements.
• Ensure curriculum aligns with industry standards, learning objectives, and adult learning principles.
• Collaborate with subject matter experts (SMEs) and instructional designers to ensure accuracy and relevance of content.
• Develop assessment strategies to measure learning outcomes effectively.
• Integrate innovative teaching methodologies and digital tools into course materials.
• Write clear, concise, and effective learning objectives for each module.
• Format and organize content for delivery via an online learning management system (LMS).
• Conduct content reviews and pilot testing to gather feedback and make improvements.
• Manage multiple curriculum development projects simultaneously, adhering to project timelines and deadlines.
• Stay current with trends and advancements in the Hospitality and Tourism industry and in online education.
• Contribute to the overall strategy and vision for online learning programs.
• Maintain high standards of quality and consistency across all developed materials.
• Ensure all content is accessible and inclusive.

• Bachelor's degree in Hospitality Management, Tourism, Education, Instructional Design, or a related field. Master's degree preferred.
• Proven experience (3+ years) in curriculum development or instructional design, preferably within the Hospitality & Tourism sector.
• Demonstrated experience in creating online learning content and using e-learning tools.
• Strong understanding of adult learning theories and instructional design models (e.g., ADDIE).
• Excellent writing, editing, and proofreading skills with a keen eye for detail.
• Proficiency with e-learning authoring tools (e.g., Articulate Storyline, Adobe Captivate) and LMS platforms.
• Ability to work independently and manage time effectively in a remote, contract-based role.
• Strong project management and organizational skills.
• Excellent communication and collaboration skills, with the ability to work effectively with SMEs and remote teams.
• Familiarity with current trends and challenges in the global hospitality and tourism industry.
• Portfolio of previous curriculum development work is highly recommended.

• Manage the end-to-end planning and execution of a wide range of events, including corporate functions, conferences, weddings, and social gatherings.
• Liaise directly with clients to understand their vision, objectives, and budget, providing expert guidance and recommendations.
• Develop detailed event proposals, timelines, floor plans, and staffing schedules.
• Source and manage vendors, including caterers, decorators, entertainment, and audiovisual providers, negotiating contracts and ensuring quality of service.
• Oversee event logistics, including venue setup, catering, transportation, and technical requirements.
• Ensure all events are executed seamlessly and meet or exceed client expectations.
• Manage event budgets effectively, tracking expenses, controlling costs, and ensuring profitability.
• Conduct post-event evaluations, gathering client feedback and analyzing event success metrics.
• Build and maintain strong relationships with clients, vendors, and internal stakeholders.
• Train and supervise event staff and volunteers during events.
• Stay updated on industry trends, best practices, and emerging event technologies.
• Troubleshoot and resolve any issues that arise before, during, or after events.
• Ensure compliance with health, safety, and licensing regulations.
• Contribute to the marketing and sales efforts by identifying opportunities for new business and client retention.
• Develop creative concepts and themes to enhance the event experience.

• Bachelor's degree in Hospitality Management, Tourism, Event Management, Marketing, or a related field.
• Minimum of 5 years of progressive experience in event planning and management, preferably within the hospitality or tourism industry.
• Proven experience managing complex, high-profile events.
• Exceptional organizational, project management, and multitasking skills.
• Strong negotiation and vendor management abilities.
• Excellent client relationship management and communication skills.
• Proficiency in event management software and Microsoft Office Suite.
• Creative thinking and problem-solving abilities.
• Ability to remain calm and effective under pressure.
• Knowledge of food and beverage operations and service standards.
• Flexibility to work evenings, weekends, and holidays as required by event schedules.
• A passion for delivering outstanding guest experiences.
• Familiarity with the Indianapolis, Indiana, US event landscape is a significant advantage.