44 Vi Marketing And Branding jobs in Oklahoma City

VP, Digital Marketing
Location: Remote, United States
**Description**
Dodge Construction Network (Dodge) is seekinga dynamicand performance-drivenVP, DigitalMarketing with deep expertise in generating high volumes of qualified SMB leads through data-driven organic, paid and social marketing strategies that reflect increasing end-market adoption of AI in the customer journey and purchase funnel. This hands-on role will alsoleadthe optimization and redevelopment of Dodge's marketing websites, ensuring they arehighperforming secure and aligned with customer needs. This role is ideal for a digital leader with strongMarTechacumen, a growth mindset, and a passion for leveraging AI and scalable digital tactics to convert interest into measurable revenue.
This is a full-time position and reports directly to the Chief Marketing Officer.
**_Preferred Location_**
This is a remote, home-office based role and candidates located in the continental United States will be considered.
**_Travel Requirements_**
Expected travel is 10% for this role.
**_Essential Functions_**
**Lead Generation (with strong focus on high-volume SMB)**
+ Develop and execute digital strategies and campaigns to drive large-scale SMB lead generation across paid media, SEO, social, affiliate, and retargetingchannels -achieving aggressive growth targets while optimizing CAC
+ Diversify campaign mix beyond paid search to other forms of B2B paid media (e.g., LinkedIn) and develop a strategy for enabling potential customers to become aware of and interested in Dodge in an increasingly AI-first user journey
+ Optimize ad targeting, ad copy, landing pages, offers, and conversion paths to improve engagement and lead quality; develop a deep understanding of our customer/prospect segments and the best approaches to target them
+ Track campaign, lead-generation, cost metrics and develop analytics insights that drive ongoing performance improvement
+ Coordinate with Social and Outbound Marketing colleagues to ensure messaging alignment and proper lead capture
+ In partnership with Head of Revenue Operations, ensure that all leads are integrated into sales systems (e.g., SFDC) and that lead qualification and opportunity conversion metrics are accurate and applied to improving campaign performance
**Website Strategy, Maintenance, Performance and Redevelopment**
+ Manage, and as needed, update or upgrade the existing Dodge marketing websites (construction.com, TBB, IMS, Sweets, Principia)
+ Track and analyze website traffic, user navigation, and organic lead generation. Identify insights that lead to 'no-regret' site improvements (e.g., projects.construction.com, form fill pages, home page text)
+ Ensure that Dodge content is published in a highly visible and easily accessible manner, including our project data (see projects.construction.com), data and insights from our team of economists, and insights from our research team and ensuring that all content assets are easily sharable across social channels
+ Maintain a high SEO score forthe websites
+ In partnership with CTO, ensure that websites are secure and well-defended from malicious actors
+ Lead the strategy, redesign, redevelopment and potential integration of the sites (starting with construction.com) in partnership withandinput from Marketing, Product and Sales leaders and stakeholders and with technical support from a technical front-end website developer
+ Strategic input provided from CMO on brand architecture, target customer segments, and segment-specific pain points. You should display an intense curiosity to understand and refine the messaging around our customer segments (i.e., pain points) to ensure that our website reflects and reinforces the engagements that our sales teams have with customers and prospects; you will develop a deep understanding of our segment-specific competitors to ensure that our differentiators are clearly articulated
+ Website content input from Product leadership on product/solution value propositions and competitive differentiation (including surfacing of insights related to project data and analytics)
+ Input from Research and Economist teams for distribution of proprietary content (e.g., subscriptions to economistnewsletter, research whitepapers,etc)
+ Partnership with Sales teams to obtain compelling customer testimonials
**Martech & Digital Infrastructure Leadership**
+ Oversee the design and performance of the marketing tech stack to support high-volume lead flow, segmentation, and campaign measurement; ensure seamless integration with sales andRevOpssystems
**_Education Requirement_**
Bachelor's degree in a related field or equivalent education and work experience
**_Required Experience, Knowledge and Skills_**
+ **10+ years in digital marketing** , with a strong track record of high-volume SMB lead generation and revenue-focused growth
+ **Expert** **in performance marketing** , including paid social, search,programmatic, SEO/SEM, content syndication, and email marketing
+ **Proven success in campaign strategy and execution** that drives pipeline, optimizes CAC, and improves ROI
+ **Strong analytical and data-driven mindset** , fluent in attribution modeling, funnel analysis, and ROAS optimization
+ **Advanced proficiency in** **MarTech** , including WordPress CMS, Salesforce Pardot, GA4, GTM,Unbounce,Ongage, Event Brite, ON24, Adobe Creative Cloud, and Hive
+ **Hands-on experience with website strategy and optimization** , including multi-site management, SEO, UX, and site performance improvement
+ **Strategic yet execution-oriented** , able to synthesize complex product/customer landscapes into clear, impactful marketing actions
+ **Strong cross-functional collaborator** , experienced in aligning Product, Sales, and Engineering on messaging, digital experience, and lead flow
+ **Customer- and outcome-focused** , with deep empathy for end-user needs and a passion for building scalable, AI-enhanced marketing systems
+ **Background in B2B SaaS, tech, or fast-paced digital environments** preferred
**_About Dodge Construction Network_**
Dodge Construction Network exists to deliver the comprehensive data and connections the construction industry needs to build thriving communities. Our legacy is deeply rooted in empowering our customers with transformative insights, igniting their journey towards unparalleled business expansion and success. We serve decision-makers who seek reliable growth and who value relationships built on trust and quality. By combining our proprietary data with cutting-edge software, we deliver to our customers the essential intelligence needed to excel within their respective landscapes. We propel the construction industry forward by transforming data into tangible guidance, driving unparalleled advancement.
Dodge isthe catalyst for modern construction.
**_Salary Disclosure_**
_Base Salary Range: $180,000-$220,000_
This represents the expected salary range for this job requisition. Final offers may vary from the amount listed based on factors including geography, candidate experience and expertise, and other job-related factors. Dodge Construction Network's compensation and rewards package for full time roles includes a market competitive salary, comprehensive benefits, and, for applicable roles, uncappedcommissionsplans or an annual discretionary performance bonus.
**_For this role, we are only considering candidates who are legally authorized to work in the United States and who do not now or in the_** **_ _** **_future require sponsorship for employment visa status._**
**_A background check is required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job and consistent with all federal state and local ordinances._**
**_Reasonable Accommodation_**
**_Dodge Construction Network is committed to recruiting, hiring, and promoting people with disabilities. If you need an accommodation or assistance completing the online application, please email_** **_ _** ** ** **_._**
**_Equal Employment Opportunity Statement_**
**_Dodge Construction Network is an Equal Opportunity Employer. We are committed to leveraging the talent of a diverse workforce to create great opportunities for our business and our people. All employment decisions shall be based on merit, qualifications, and business needs without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, pregnancy, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law._**
#LI-Remote
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Our client is seeking a creative and results-driven Digital Marketing Strategist to join their fully remote marketing department. This position is responsible for developing, implementing, and managing comprehensive digital marketing campaigns to enhance brand awareness, drive customer engagement, and generate leads. The ideal candidate will possess a deep understanding of the digital landscape, including SEO, SEM, social media marketing, content marketing, and email marketing. This is a remote-first role, allowing you to work from anywhere in the US.

Responsibilities:

• Develop and execute integrated digital marketing strategies across various channels, including social media, search engines, email, and paid advertising.
• Manage and optimize SEO and SEM campaigns to improve organic search rankings and drive qualified traffic.
• Create engaging and relevant content for blogs, social media, and other digital platforms.
• Plan and execute email marketing campaigns, analyzing performance and segmenting audiences for maximum impact.
• Manage paid advertising budgets and campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads.
• Monitor and analyze website traffic, campaign performance, and ROI, providing regular reports to stakeholders.
• Stay up-to-date with the latest digital marketing trends, tools, and best practices.
• Collaborate with creative teams, web developers, and sales teams to ensure cohesive brand messaging and campaign execution.
• Identify target audiences and devise strategies to reach them effectively.
• Conduct market research and competitor analysis to identify opportunities and threats.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5 years of experience in digital marketing, with a proven track record of success.
• Demonstrated expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, social media management platforms, and email marketing software.
• Excellent analytical and problem-solving skills, with the ability to interpret data and translate insights into actionable strategies.
• Strong written and verbal communication skills.
• Experience in managing marketing budgets and optimizing campaign spend.
• Ability to work independently and manage multiple projects in a fast-paced, remote environment.
• Creativity and a passion for innovation in digital marketing.

This is an exciting opportunity for a seasoned Digital Marketing Strategist to shape our client's online presence and drive impactful campaigns from anywhere in the US. If you're passionate about digital growth and strategic marketing, we encourage you to apply.

Our client is seeking a creative and results-oriented Digital Marketing Strategist to spearhead their online presence in **Oklahoma City, Oklahoma, US**. This role is critical in developing and executing comprehensive digital marketing campaigns that drive brand awareness, customer engagement, and lead generation. The ideal candidate will be a data-driven marketer with a proven ability to leverage various digital channels to achieve business objectives. You will be responsible for analyzing market trends, optimizing campaign performance, and staying ahead of the digital curve.

Responsibilities:

• Develop and implement integrated digital marketing strategies across SEO, SEM, social media, email marketing, content marketing, and display advertising.
• Manage and optimize paid advertising campaigns (Google Ads, social media ads) to maximize ROI and achieve target KPIs.
• Conduct keyword research, competitive analysis, and market research to inform strategy development.
• Oversee the creation and distribution of compelling content across digital platforms to engage target audiences.
• Manage social media presence, including content scheduling, community engagement, and performance tracking.
• Develop and execute email marketing campaigns, including segmentation, automation, and performance analysis.
• Analyze website traffic, campaign performance metrics, and user behavior using tools like Google Analytics.
• Provide regular reports on campaign performance, insights, and recommendations for optimization to stakeholders.
• Collaborate with creative teams, web developers, and sales teams to ensure cohesive campaign execution.
• Stay abreast of the latest digital marketing trends, tools, and best practices, recommending innovative approaches.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• 5+ years of progressive experience in digital marketing strategy and execution.
• Proven success in developing and managing multi-channel digital marketing campaigns.
• Strong expertise in SEO, SEM, social media marketing, content marketing, and email marketing.
• Proficiency with digital marketing tools such as Google Analytics, Google Ads, Facebook Ads Manager, marketing automation platforms (e.g., HubSpot, Marketo), and SEO tools (e.g., SEMrush, Ahrefs).
• Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Strong understanding of website architecture and user experience best practices.
• Exceptional written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously in a fast-paced environment.
• Experience with marketing attribution models and conversion rate optimization (CRO) is a plus.

Join a team that values innovation and data-driven results, and help shape the digital future of our client.

Our client, a dynamic and rapidly growing e-commerce company, is seeking a creative and data-driven Digital Marketing Strategist to join their fully remote team. This pivotal role will be responsible for developing and executing comprehensive digital marketing campaigns to drive brand awareness, customer acquisition, and revenue growth. You will leverage a variety of channels, including SEO, SEM, social media marketing, email marketing, and content marketing, to achieve strategic objectives. The ideal candidate will possess a strong understanding of digital marketing principles, analytics tools, and emerging trends. Responsibilities include analyzing campaign performance, identifying opportunities for optimization, and managing marketing budgets effectively. You will work closely with content creators, designers, and sales teams to ensure cohesive messaging and maximum impact across all digital touchpoints. Experience with marketing automation platforms and A/B testing is highly desirable. This is an exciting opportunity for a motivated marketer to shape the digital presence of a thriving company and make a tangible impact on business success. Join a collaborative and innovative remote team that values strategic thinking and creative execution.
Core Responsibilities:

• Develop and implement overarching digital marketing strategies.
• Manage and optimize SEO and SEM campaigns.
• Create engaging content for various digital platforms.
• Oversee social media marketing initiatives.
• Develop and execute email marketing campaigns.
• Analyze marketing data and report on key performance indicators.
• Manage digital marketing budgets and allocate resources effectively.
• Conduct market research and competitor analysis.
• Collaborate with cross-functional teams to align marketing efforts.
• Stay up-to-date with the latest digital marketing trends and technologies.

Our client is seeking a creative and data-driven Digital Marketing Strategist to join their fully remote marketing team. This role is ideal for a seasoned professional who excels at developing and executing comprehensive online marketing campaigns to drive brand awareness, engagement, and lead generation. The Digital Marketing Strategist will be responsible for managing SEO, SEM, social media marketing, content marketing, email marketing, and paid advertising initiatives. You will conduct market research, identify target audiences, and develop tailored strategies to reach and convert them effectively. The ability to analyze campaign performance metrics, derive actionable insights, and optimize strategies for maximum ROI is paramount. This fully remote position requires strong analytical skills, excellent communication abilities, and the capacity to work autonomously and collaboratively within a virtual environment. You will work closely with graphic designers, copywriters, and web developers to create compelling marketing materials. The ideal candidate will have a deep understanding of current digital marketing trends, tools, and best practices. Experience with marketing automation platforms, CRM systems, and analytics tools (e.g., Google Analytics, SEMrush) is essential. Responsibilities include developing marketing calendars, managing budgets, and reporting on campaign success to stakeholders. We are looking for an innovative thinker who can leverage digital channels to achieve ambitious business goals. This is an exciting opportunity to shape the digital presence of our client and make a tangible impact on their growth. The team culture is highly collaborative, emphasizing shared success and continuous learning through virtual team meetings and knowledge-sharing sessions. We value proactive communication and a results-oriented mindset. The successful candidate will be instrumental in driving digital innovation and customer acquisition. A Bachelor's degree in Marketing, Communications, or a related field, along with proven experience in digital marketing strategy, is required. Oklahoma City, Oklahoma, US serves as the conceptual home for this remote role, allowing for strategic oversight and campaign management from anywhere in the country.

Our client, a dynamic and innovative marketing agency, is searching for a talented Digital Marketing Specialist to join their vibrant team in **Oklahoma City, Oklahoma, US**. This role requires a creative thinker with a strong understanding of digital channels and data analytics to drive impactful marketing campaigns. The ideal candidate will be responsible for developing, implementing, and managing online marketing strategies across various platforms including social media, search engines, and email. You will work closely with content creators, designers, and sales teams to ensure cohesive and effective messaging. This is a hybrid position, offering a blend of in-office collaboration and remote flexibility, allowing for a balanced work-life integration.

Key Responsibilities:

• Develop and execute comprehensive digital marketing campaigns.
• Manage social media accounts (content creation, scheduling, engagement, and analytics).
• Optimize website content for search engines (SEO).
• Plan and execute email marketing campaigns.
• Analyze campaign performance data and provide actionable insights.
• Conduct market research to identify trends and opportunities.
• Collaborate with cross-functional teams to align marketing efforts.
• Manage advertising budgets and monitor ROI.
• Stay up-to-date with the latest digital marketing trends and technologies.
• Report on campaign effectiveness to stakeholders.

Qualifications:

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in digital marketing roles.
• Strong understanding of SEO, SEM, social media marketing, and email marketing.
• Proficiency in marketing analytics tools (e.g., Google Analytics).
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to manage multiple projects simultaneously.
• Experience with marketing automation platforms is a plus.
• Familiarity with graphic design tools is an advantage.
• Must be able to commute to our **Oklahoma City, Oklahoma, US** office for required in-person meetings and collaborative sessions, while also being able to work remotely.

This role offers a competitive salary, comprehensive benefits, and opportunities for professional growth within a rapidly evolving industry. If you are a results-oriented digital marketer passionate about creating engaging online experiences, we encourage you to apply.

Our client is seeking a creative and data-driven Digital Marketing Strategist to develop and execute innovative online marketing campaigns from a fully remote position. This role is crucial for enhancing our brand's online presence, driving engagement, and achieving key business objectives. You will be responsible for crafting comprehensive digital strategies across various platforms, leveraging SEO, SEM, social media, email marketing, and content marketing to reach and convert target audiences. The ideal candidate possesses a deep understanding of the digital landscape, exceptional analytical skills, and a proven ability to deliver measurable results.

Key Responsibilities:

• Develop, implement, and manage cutting-edge digital marketing strategies across multiple channels to align with business goals.
• Oversee search engine optimization (SEO) initiatives to improve organic search rankings and website traffic.
• Manage and optimize paid advertising campaigns (PPC/SEM) across platforms like Google Ads and Bing Ads, ensuring maximum ROI.
• Develop and execute social media marketing strategies to increase brand awareness, engagement, and community growth.
• Create and manage email marketing campaigns, including segmentation, automation, and performance tracking.
• Develop and execute content marketing strategies, overseeing content creation, distribution, and performance analysis.
• Analyze website traffic, campaign performance, and user behavior using tools like Google Analytics to identify trends and opportunities.
• Track and report on key performance indicators (KPIs), providing insights and recommendations for optimization.
• Stay current with digital marketing trends, tools, and best practices, and apply them to enhance strategies.
• Collaborate with internal teams (e.g., design, content, sales) to ensure cohesive brand messaging and campaign execution.
• Manage the digital marketing budget effectively, ensuring optimal allocation of resources.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Minimum of 5-7 years of experience in digital marketing, with a focus on strategy development and execution.
• Proven track record of successful campaign management across SEO, SEM, social media, and email marketing.
• In-depth knowledge of digital marketing tools and platforms (e.g., Google Analytics, Google Ads, social media management tools, marketing automation software).
• Strong analytical skills with the ability to interpret data and translate insights into actionable strategies.
• Excellent written and verbal communication skills, with a knack for creative storytelling.
• Demonstrated ability to manage multiple projects simultaneously in a remote setting.
• Experience with A/B testing and conversion rate optimization (CRO).
• Familiarity with content management systems (CMS) is a plus.

Join our forward-thinking team and play a key role in driving our digital success. This is an exciting opportunity for a results-oriented marketer to make a significant impact.

Our client is seeking a dynamic and results-driven Digital Marketing Strategist to lead our online presence and customer acquisition efforts in **Oklahoma City, Oklahoma, US**. This role requires a creative thinker with a deep understanding of the digital marketing landscape, including SEO, SEM, content marketing, social media, email marketing, and analytics. You will be responsible for developing and executing comprehensive digital marketing strategies that align with business objectives, drive website traffic, generate leads, and enhance brand awareness.

Responsibilities:

• Develop and implement integrated digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
• Manage and optimize paid search (PPC) campaigns on platforms like Google Ads and Bing Ads to maximize ROI.
• Oversee search engine optimization (SEO) strategies to improve organic search rankings and website visibility.
• Create and curate engaging content for our website, blog, and social media platforms.
• Manage social media profiles, develop content calendars, and engage with our online community.
• Plan and execute email marketing campaigns, including segmentation, A/B testing, and performance analysis.
• Utilize analytics tools (e.g., Google Analytics) to track, measure, and report on campaign performance, providing actionable insights for continuous improvement.
• Collaborate with internal teams, including sales, design, and product development, to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends, technologies, and best practices.
• Manage the digital marketing budget effectively to achieve campaign goals.
• Conduct market research and competitor analysis to identify new opportunities and threats.

Qualifications:

• Bachelor's degree in Marketing, Communications, Business Administration, or a related field.
• Proven experience (5+ years) in digital marketing, with a strong portfolio of successful campaigns.
• In-depth knowledge of SEO, SEM, content marketing, social media marketing, email marketing, and marketing automation platforms.
• Proficiency in using Google Analytics, Google Ads, and social media advertising platforms.
• Excellent analytical skills with the ability to interpret data and translate it into strategic recommendations.
• Strong copywriting and content creation skills.
• Experience with A/B testing and conversion rate optimization (CRO).
• Excellent project management and organizational skills.
• Ability to work collaboratively in a team environment.
• Strong understanding of customer journey mapping and lead nurturing processes.

If you are a strategic thinker with a passion for digital marketing and a proven ability to drive measurable results, we encourage you to apply.

Our client is seeking a data-driven and creative Senior Digital Marketing Strategist to lead their online marketing efforts. This is a fully remote position, perfect for a seasoned professional looking to make a significant impact from anywhere in the US. You will be responsible for developing and executing comprehensive digital marketing strategies that drive brand awareness, customer acquisition, and revenue growth. This includes overseeing SEO, SEM, social media marketing, email marketing, content marketing, and other digital channels. The ideal candidate will possess a deep understanding of the digital marketing landscape, a proven ability to analyze campaign performance, and a knack for optimizing strategies based on data insights. You will work closely with marketing teams, content creators, and sales to ensure cohesive campaign execution. Key responsibilities include managing marketing budgets, identifying new growth opportunities, and staying ahead of digital marketing trends and algorithm changes. This remote-first role requires exceptional communication, project management, and strategic thinking skills. You will be instrumental in shaping our client's online presence and driving measurable results.

Responsibilities:

• Develop and implement integrated digital marketing strategies across multiple channels.
• Manage and optimize SEO/SEM campaigns to improve search engine rankings and drive traffic.
• Oversee social media marketing initiatives to enhance brand engagement and community building.
• Develop and execute email marketing campaigns for lead nurturing and customer retention.
• Manage content marketing efforts, including blog posts, articles, and website copy.
• Analyze campaign performance using analytics tools (e.g., Google Analytics) and provide actionable insights.
• Manage digital marketing budgets and allocate resources effectively.
• Identify and test new digital marketing channels and emerging technologies.
• Collaborate with cross-functional teams to ensure brand consistency and campaign alignment.
• Stay up-to-date with the latest digital marketing trends and best practices.

Qualifications:

• 5+ years of experience in digital marketing, with a focus on strategy development and execution.
• Proven track record of developing and managing successful online marketing campaigns.
• Expertise in SEO, SEM, social media marketing, email marketing, and content marketing.
• Proficiency with digital marketing tools and analytics platforms (e.g., Google Analytics, HubSpot, SEMrush).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to manage multiple projects and work independently in a remote environment.
• Bachelor's degree in Marketing, Business, or a related field.