Marketing Strategy Lead-Vice President-Marketing Acquisition

43201 Columbus, Ohio JPMorgan Chase

Posted 24 days ago

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Job Description

Join our dynamic Consumer Bank Marketing Acquisition team, where your expertise will drive the development and execution of integrated marketing campaigns aimed at profitably acquiring primary bank relationships and expanding our share of wallet within the Consumer Bank.
As a Marketing Strategy Lead -Vice President on the Consumer Bank Marketing Acquisition team, you will play a pivotal role in managing acquisition marketing programs. You will have a highly cross-functional approach, requiring exceptional collaboration and communication skills. You will spearhead an acquisition program, crafting strategic campaigns, forecasting returns, analyzing performance, and identifying optimization opportunities to achieve effective results aligned with our business targets.
Job responsibilities:
+ Develop strategic marketing plans that leverage both qualitative and quantitative data to achieve measurable results.
+ Navigate a complex organizational structure, influencing partners and building consensus across various functional departments to plan and execute audience targeting, channel strategies, and creative initiatives.
+ Collaborate with analytics teams to understand performance metrics, test results, and profitability, using data-driven insights to guide marketing decisions and optimize outcomes.
+ Collaborate with field and sales teams to identify and leverage growth opportunities.
+ Identify and implement new capabilities to enhance program performance, support the launch of new initiatives, and proactively assess and address performance issues with recommended improvements.
+ Serve as a thought leader, presenting and discussing ideas to persuade, educate, and enhance understanding at all organizational levels.
+ Present strategic and performance updates to senior leadership and cross-functional stakeholders.
+ Oversee reporting processes, including forecasting, performance analysis, and test result evaluations.
Required Qualifications, capabilities, and skills:
+ 7+ years of marketing experience.
+ Extensive experience in performance marketing across both traditional and digital channels.
+ Proven expertise in managing marketing budgets, forecasts, and expected returns.
+ Ability to develop a comprehensive program roadmap and test-and-learn agenda through business case creation and project prioritization.
+ Strong collaborator and team player, recognized for leading through effective partnership.
+ Data-driven and analytical, yet also a creative problem-solver.
+ Focused on driving quantifiable business results through marketing efforts.
+ Detail-oriented with a proven ability to take initiative and manage complex tasks.
+ Excels at handling multiple initiatives simultaneously within tight deadlines.
+ Excellent written and verbal presentation skills.
+ Highly proficient in Microsoft Excel and PowerPoint.
Preferred Qualifications, capabilities and skills:
+ Experience in the financial services industry, with expertise in the affluent segment, is a plus.
+ Adaptable to continuously changing priorities.
+ Able to understand the big picture and consider impacts beyond their specific initiatives.
+ Skilled at navigating a complex organizational structure and using data to influence stakeholders and partners.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
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Marketing Strategy Lead-Vice President-Marketing Acquisition

43081 Westerville, Ohio JPMorgan Chase Bank, N.A.

Posted 12 days ago

Job Viewed

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Job Description

Permanent
Join our dynamic Consumer Bank Marketing Acquisition team, where your expertise will drive the development and execution of integrated marketing campaigns aimed at profitably acquiring primary bank relationships and expanding our share of wallet within the Consumer Bank.

As a Marketing Strategy Lead -Vice President on the Consumer Bank Marketing Acquisition team, you will play a pivotal role in managing acquisition marketing programs. You will have a highly cross-functional approach, requiring exceptional collaboration and communication skills. You will spearhead an acquisition program, crafting strategic campaigns, forecasting returns, analyzing performance, and identifying optimization opportunities to achieve effective results aligned with our business targets.

Job responsibilities:

  • Develop strategic marketing plans that leverage both qualitative and quantitative data to achieve measurable results.
  • Navigate a complex organizational structure, influencing partners and building consensus across various functional departments to plan and execute audience targeting, channel strategies, and creative initiatives.
  • Collaborate with analytics teams to understand performance metrics, test results, and profitability, using data-driven insights to guide marketing decisions and optimize outcomes.
  • Collaborate with field and sales teams to identify and leverage growth opportunities.
  • Identify and implement new capabilities to enhance program performance, support the launch of new initiatives, and proactively assess and address performance issues with recommended improvements.
  • Serve as a thought leader, presenting and discussing ideas to persuade, educate, and enhance understanding at all organizational levels.
  • Present strategic and performance updates to senior leadership and cross-functional stakeholders.
  • Oversee reporting processes, including forecasting, performance analysis, and test result evaluations.

Required Qualifications, capabilities, and skills:
  • 7+ years of marketing experience.
  • Extensive experience in performance marketing across both traditional and digital channels.
  • Proven expertise in managing marketing budgets, forecasts, and expected returns.
  • Ability to develop a comprehensive program roadmap and test-and-learn agenda through business case creation and project prioritization.
  • Strong collaborator and team player, recognized for leading through effective partnership.
  • Data-driven and analytical, yet also a creative problem-solver.
  • Focused on driving quantifiable business results through marketing efforts.
  • Detail-oriented with a proven ability to take initiative and manage complex tasks.
  • Excels at handling multiple initiatives simultaneously within tight deadlines.
  • Excellent written and verbal presentation skills.
  • Highly proficient in Microsoft Excel and PowerPoint.

Preferred Qualifications, capabilities and skills:
  • Experience in the financial services industry, with expertise in the affluent segment, is a plus.
  • Adaptable to continuously changing priorities.
  • Able to understand the big picture and consider impacts beyond their specific initiatives.
  • Skilled at navigating a complex organizational structure and using data to influence stakeholders and partners.

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Apply Now

Product Manager, Vice President - Marketing Campaign Workflow

43201 Columbus, Ohio JPMorgan Chase

Posted 24 days ago

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Job Description

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.
As a Product Manager in Marketing Acquisitions Platform, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.
**Job responsibilities**
+ Develops a product strategy and product vision that delivers value to customers
+ Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
+ Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
+ Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
+ Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
+ Create requirements from high level business drilled down to technical execution plan in partnering with impacted stakeholders
+ Worked with enterprise level applications from Proof of Concept to maintenance of mature environments
+ Drive discovery for new lines of business, capturing key requirements and writing user stories for the development teams
+ Be a center for knowledge - have a deep curiosity about marketing operations and able to communicate what has been learned to other team members
**Required qualifications, capabilities, and skills**
+ 5+ years of experience or equivalent expertise in product management or a relevant domain area
+ Advanced knowledge of the product development life cycle, design, and data analytics
+ Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
+ Ability to absorb, process, and formulate large amounts of complex technical subject matter and translate them into written requirements around business problems or impacts to solve
+ Tangible and direct experience in formulating and communicating a clear product strategy in both written and verbal form
+ Ability to navigate a large web of partners to efficiently gain necessary input to derive a proper product plan and delivery execution
+ Leading team of technical partners by clearly defining prioritization, defining requirements and sharing roadmap updates for continuous alignment
**Preferred qualifications, capabilities, and skills**
+ Demonstrated prior experience working in a highly matrixed, complex organization
+ Prior experience in bank retail/branch arenas, tools, or related areas
+ Deep experience in product strategy and communication
+ Technical Modernization experience cloud experience. Experience managing products for technical platforms and/or data-focused capabilities. Individual with good understanding of technologies including API, Microservices, AEM, Javascript, AWS, etc.
+ Martech experience
+ Experience with Camunda BPMN; Pega; Adobe Workfront; Atlassian suite
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
View Now

Product Manager, Vice President - Marketing Campaign Workflow

43081 Westerville, Ohio JPMorgan Chase Bank, N.A.

Posted 22 days ago

Job Viewed

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Job Description

Permanent
You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.

As a Product Manager in Marketing Acquisitions Platform, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.

Job responsibilities

  • Develops a product strategy and product vision that delivers value to customers
  • Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
  • Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
  • Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
  • Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
  • Create requirements from high level business drilled down to technical execution plan in partnering with impacted stakeholders
  • Worked with enterprise level applications from Proof of Concept to maintenance of mature environments
  • Drive discovery for new lines of business, capturing key requirements and writing user stories for the development teams
  • Be a center for knowledge - have a deep curiosity about marketing operations and able to communicate what has been learned to other team members


Required qualifications, capabilities, and skills

  • 5+ years of experience or equivalent expertise in product management or a relevant domain area
  • Advanced knowledge of the product development life cycle, design, and data analytics
  • Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
  • Ability to absorb, process, and formulate large amounts of complex technical subject matter and translate them into written requirements around business problems or impacts to solve
  • Tangible and direct experience in formulating and communicating a clear product strategy in both written and verbal form
  • Ability to navigate a large web of partners to efficiently gain necessary input to derive a proper product plan and delivery execution
  • Leading team of technical partners by clearly defining prioritization, defining requirements and sharing roadmap updates for continuous alignment


Preferred qualifications, capabilities, and skills

  • Demonstrated prior experience working in a highly matrixed, complex organization
  • Prior experience in bank retail/branch arenas, tools, or related areas
  • Deep experience in product strategy and communication
  • Technical Modernization experience cloud experience. Experience managing products for technical platforms and/or data-focused capabilities. Individual with good understanding of technologies including API, Microservices, AEM, Javascript, AWS, etc.
  • Martech experience
  • Experience with Camunda BPMN; Pega; Adobe Workfront; Atlassian suite

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Apply Now

Consumer Retail Marketing - Vice President, Process & Program Management

43201 Columbus, Ohio JPMorgan Chase

Posted 10 days ago

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Job Description

As a **Vice President, Process & Program Management,** you will identify and assess operational risks, then design, test and evaluate controls. You will also partner on cross-departmental initiatives and process engineering and implement sustainable solutions with transparent, executive-ready reporting. You will champion personal accountability, delivering results, and talent development.
**Job Responsibilities**
- Align portfolio to strategy, manage interdependencies and optimize resource allocation
- Lead change management: guide stakeholders, drive tool and process adoption and realize/report benefits
- Establish governance: define decision rights, stage-gates and deliver executive dashboards
- Oversee risk and issue management: prioritize risks, develop mitigation plans, resolve issues
- Ensure quality: set standards, plan assurance activities and perform quality control
- Monitor marketing initiatives: evaluate control effectiveness, maintain an exam-ready environment
- Drive continuous process improvement for operational efficiency and speed to market
- Communicate project status clearly and promptly under tight deadlines
**Required qualifications, capabilities, and skills**
- 7-10 years in marketing project/program leadership, portfolio management or control oversight in a fast paced environment.
- Ability to manage multiple projects / programs simultaneously with equal success and deliver results
- Proven problem-solving, strategic thinking and strong curiosity for operational processes - rapid learning agility required
- Exceptional written/verbal communication, tailored to executive and technical audiences
- Strong organizational skills; thrives under pressure with a strong sense of urgency
- Demonstrated cross-functional leadership and collaborative mindset
- Proficient in Microsoft 365; familiarity with LLM-based tools/AI platforms preferred
**Preferred qualifications, capabilities, and skills**
- Bachelor's degree or equivalent experience
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
View Now

Marketing Data Platforms - Product Manager, Vice President

43201 Columbus, Ohio JPMorgan Chase

Posted 1 day ago

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Job Description

You enjoy shaping the future of product innovation as a core leader, driving value for customers, guiding successful launches, and exceeding expectations. Join our dynamic team and make a meaningful impact by delivering high-quality products that resonate with clients.
As a Product Manager in Marketing Data Platforms, you are an integral part of the team that innovates new product offerings and leads the end-to-end product life cycle. As a core leader, you are responsible for acting as the voice of the customer and developing profitable products that provide customer value. Utilizing your deep understanding of how to get a product off the ground, you guide the successful launch of products, gather crucial feedback, and ensure top-tier client experiences. With a strong commitment to scalability, resiliency, and stability, you collaborate closely with cross-functional teams to deliver high-quality products that exceed customer expectations.
The Marketing Data Platforms (MDP) team is dedicated to enriching and activating audiences across multiple communication channels. We drive omnichannel personalization to deliver a best-in-class customer experience and empower our internal paid media team with advanced tools for measuring media performance and optimizing investments.
This role will be responsible for driving discovery sessions, gathering technical requirements, and coordinating integrations with key partners such as Personalization & Insights (P&I), Marketing Connect, and various activation endpoints. The Product Manager will own the project plan and timeline, ensuring seamless end-to-end audience activation and supporting our target state architecture.
Job responsibilities
+ Develops a product strategy and product vision that delivers value to customers
+ Manages discovery efforts and market research to uncover customer solutions and integrate them into the product roadmap
+ Owns, maintains, and develops a product backlog that enables development to support the overall strategic roadmap and value proposition
+ Builds the framework and tracks the product's key success metrics such as cost, feature and functionality, risk posture, and reliability
+ Lead Discovery & Requirements Gathering: Facilitate sessions with stakeholders to identify business needs and technical requirements for the Marketing Data Platforms.
+ Integration Management: Oversee new integrations with Personalization & Insights (P&I), Marketing Connect, and activation endpoints to support omnichannel personalization.
+ Project Coordination: Develop and manage detailed project plans and timelines, ensuring alignment across all systems and teams involved in audience activation.
+ Stakeholder Collaboration: Partner with internal teams, including paid media, engineering, and analytics, to deliver solutions that enhance customer experience and media performance measurement.
+ Platform Strategy: Contribute to the target state architecture and roadmap for the Marketing Data Platforms, supporting ongoing innovation and scalability.
+ Performance Optimization: Equip internal teams with tools and insights to measure and optimize media investments.
Required qualifications, capabilities, and skills
+ 5+ years of experience or equivalent expertise in product management or a relevant domain area
+ Advanced knowledge of the product development life cycle, design, and data analytics
+ Proven ability to lead product life cycle activities including discovery, ideation, strategic development, requirements definition, and value management
+ Bachelor's degree in Marketing, Business, Computer Science, or related field; advanced degree preferred.
+ 5+ years of product management experience, ideally in marketing technology, data platforms, or digital personalization.
+ Proven track record of leading cross-functional projects and technical integrations.
+ Strong understanding of omnichannel marketing, audience activation, and campaign execution.
+ Excellent communication, organizational, and stakeholder management skills.
+ Experience with agile methodologies and project management tools.
Preferred qualifications, capabilities, and skills
+ Demonstrated prior experience working in a highly matrixed, complex organization
+ Familiarity with customer data platforms, personalization engines, and performance measurement tools.
+ Experience working with internal marketing & technology teams and external vendors.
+ Ability to translate complex technical requirements into actionable project plans.
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
View Now

Digital Marketing Strategy Lead

43215 Columbus, Ohio $105000 Annually WhatJobs

Posted 16 days ago

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Job Description

full-time
Our client, a dynamic and rapidly expanding consumer goods company, is seeking a highly strategic and data-driven Digital Marketing Strategy Lead. This role is instrumental in shaping and executing innovative digital marketing campaigns that drive brand awareness, customer acquisition, and revenue growth. You will be responsible for developing comprehensive digital marketing strategies across various channels, including SEO, SEM, social media, email marketing, content marketing, and programmatic advertising. Based out of our modern headquarters in **Columbus, Ohio, US**, this position offers a hybrid work arrangement, blending in-office collaboration with remote flexibility. Your responsibilities will include analyzing market trends, identifying target audiences, defining key performance indicators (KPIs), and managing campaign budgets. You will work closely with internal teams, including creative, product development, and sales, to ensure cohesive and impactful marketing initiatives. The ideal candidate will possess a strong understanding of the digital marketing landscape, analytics platforms (e.g., Google Analytics, Adobe Analytics), and marketing automation tools. Proven experience in developing and implementing successful data-driven digital marketing strategies is essential. Exceptional analytical, problem-solving, and communication skills are required, along with the ability to translate complex data into actionable insights. A passion for innovation and a keen eye for emerging digital marketing trends will be highly valued.
Responsibilities:
  • Develop and implement integrated digital marketing strategies aligned with business objectives.
  • Manage and optimize SEO, SEM, social media, email marketing, and content marketing initiatives.
  • Oversee programmatic advertising campaigns, ensuring efficient budget allocation and ROI.
  • Analyze campaign performance data, identify trends, and provide actionable insights for optimization.
  • Conduct market research and audience segmentation to inform strategic planning.
  • Manage digital marketing budgets and track performance against KPIs.
  • Collaborate with the creative team to develop compelling marketing collateral and content.
  • Work closely with product development and sales teams to ensure marketing efforts support business goals.
  • Stay current with emerging digital marketing technologies, trends, and best practices.
  • Manage relationships with external agencies and technology vendors as needed.
Qualifications:
  • Bachelor's degree in Marketing, Communications, Business, or a related field. Master's degree is a plus.
  • Minimum of 5 years of experience in digital marketing, with a strong focus on strategy development and execution.
  • Proven experience managing successful campaigns across multiple digital channels.
  • Proficiency with digital marketing tools and platforms, including Google Analytics, Google Ads, social media management tools, and marketing automation software.
  • Strong analytical skills and the ability to interpret complex data sets to drive decisions.
  • Excellent communication, presentation, and interpersonal skills.
  • Experience in the consumer goods industry is an advantage.
  • Ability to manage multiple projects simultaneously and meet deadlines.
  • Strategic thinking and a data-driven approach to marketing.
  • Experience with A/B testing and conversion rate optimization (CRO).
This is an exciting opportunity for a talented digital marketer to lead strategy and drive significant growth for a leading consumer brand in **Columbus, Ohio, US**.
Apply Now
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Account & Relationship Management Executive

43201 Columbus, Ohio Wolters Kluwer

Posted today

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Job Description

**Permanent remote role.** **Preferred candidate will be located in EST or CST.**
As an Account & Relationship Management Executive, you will manage a portfolio of accounts, with a significant role in setting and negotiating product/service terms. You will leverage your deep understanding of business and account needs to create demand for the organization's products and services, driving revenue and ensuring high customer satisfaction.
#Responsibilities:
+ Develop in-depth relationships with key decision-makers in assigned accounts.
+ Conduct thorough needs analysis to align products/services to customer requirements.
+ Negotiate terms and close sales with a high degree of authority.
+ Develop and implement targeted sales strategies.
+ Track and analyze sales performance metrics and tailor strategies accordingly.
+ Conduct regular status meetings with clients to ensure satisfaction and identify opportunities.
+ Provide detailed and accurate sales forecasts.
+ Support clients during the implementation of products/services.
+ Resolve complex customer issues promptly and effectively.
+ Identify opportunities for upselling and cross-selling within the account portfolio.
#Skills:
+ 3+ years' experience in media/advertising sales within the Healthcare and/or Publishing markets.
+ Communication: Excellent verbal and written communication skills.
+ Negotiation: Strong negotiation skills for setting terms and closing deals.
+ Product Knowledge: Solid understanding of the organization's products or services.
+ Sales Strategy: Ability to design and implement targeted sales strategies.
+ CRM Expertise: Advanced use of Salesforce for account management.
+ Problem-Solving: High proficiency in resolving complex customer issues.
+ Analytical Skills: Strong analytical skills for tracking and adapting sales performance.
+ Relationship Building: Exceptional ability to build and maintain long-term client relationships.
_Applicants may be required to appear onsite at a Wolters Kluwer office as part of the recruitment process._
EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.
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Marketing Strategy Senior Associate - Business Banking

43201 Columbus, Ohio JPMorgan Chase

Posted 18 days ago

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Job Description

Step into a high-visibility role where your organizational and collaborative strengths will advance Business Banking marketing strategies. Be the connector who ensures our team's efforts are aligned, informed, and ready to deliver results.
As a Senior Associate in the Business Banking Acquisitions Marketing Strategy team, you will coordinate marketing strategies and collaborate with partner teams to deliver key business objectives. You'll manage quarterly investment reviews, annual budgets, and provide regular updates on competitive strategy changes. Your work will ensure our team remains agile, informed, and aligned with business goals.
Job Responsibilities:
- Coordinate marketing strategies and connect with partner business banking teams
- Manage input and formatting of quarterly investment reviews and annual budgets
- Provide monthly updates on competitive strategy changes
- Assist with regular team communications on strategy changes, roadmaps, and weekly updates
- Track and report on deliverables to ensure timely completion
- Support development and execution of marketing campaigns targeting small business owners
- Collaborate with cross-functional partners to support business objectives
- Contribute to process improvements for enhanced quality and productivity
- Synthesize market intelligence and share insights with the team
- Prepare materials and updates for leadership and stakeholders
- Maintain organization and accuracy in all reporting and communications
Required qualifications, capabilities, and skills
- Bachelor's degree
- 4 plus years of marketing experience
- Experience coordinating cross-functional projects
- Strong organizational skills and attention to detail
- Excellent written and verbal communication skills
- Analytical mindset with ability to interpret data
- Proficiency in Microsoft Excel and PowerPoint
- Demonstrated ability to build strong partnerships
- Proven initiative and results orientation
- Ability to manage multiple priorities within tight deadlines
- Comfortable with changing priorities
Preferred qualifications, capabilities, and skills
- Financial services industry experience
- Experience in direct-to-consumer or digital marketing strategy
- Skilled at developing effective marketing campaigns
- Recognized as a team player and collaborator
- Experience synthesizing complex information for various audiences
- Experience supporting business banking deposit products
- Experience with competitive market analysis
Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.
We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.
We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.
Equal Opportunity Employer/Disability/Veterans
View Now

Marketing Strategy Senior Associate - Business Banking

43081 Westerville, Ohio JPMorgan Chase Bank, N.A.

Posted 20 days ago

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Job Description

Permanent
Step into a high-visibility role where your organizational and collaborative strengths will advance Business Banking marketing strategies. Be the connector who ensures our team's efforts are aligned, informed, and ready to deliver results.

As a Senior Associate in the Business Banking Acquisitions Marketing Strategy team, you will coordinate marketing strategies and collaborate with partner teams to deliver key business objectives. You'll manage quarterly investment reviews, annual budgets, and provide regular updates on competitive strategy changes. Your work will ensure our team remains agile, informed, and aligned with business goals.

Job Responsibilities:

• Coordinate marketing strategies and connect with partner business banking teams
• Manage input and formatting of quarterly investment reviews and annual budgets
• Provide monthly updates on competitive strategy changes
• Assist with regular team communications on strategy changes, roadmaps, and weekly updates
• Track and report on deliverables to ensure timely completion
• Support development and execution of marketing campaigns targeting small business owners
• Collaborate with cross-functional partners to support business objectives
• Contribute to process improvements for enhanced quality and productivity
• Synthesize market intelligence and share insights with the team
• Prepare materials and updates for leadership and stakeholders
• Maintain organization and accuracy in all reporting and communications

Required qualifications, capabilities, and skills

• Bachelor's degree
• 4 plus years of marketing experience
• Experience coordinating cross-functional projects
• Strong organizational skills and attention to detail
• Excellent written and verbal communication skills
• Analytical mindset with ability to interpret data
• Proficiency in Microsoft Excel and PowerPoint
• Demonstrated ability to build strong partnerships
• Proven initiative and results orientation
• Ability to manage multiple priorities within tight deadlines
• Comfortable with changing priorities

Preferred qualifications, capabilities, and skills

• Financial services industry experience
• Experience in direct-to-consumer or digital marketing strategy
• Skilled at developing effective marketing campaigns
• Recognized as a team player and collaborator
• Experience synthesizing complex information for various audiences
• Experience supporting business banking deposit products
• Experience with competitive market analysis

Chase is a leading financial services firm, helping nearly half of America's households and small businesses achieve their financial goals through a broad range of financial products. Our mission is to create engaged, lifelong relationships and put our customers at the heart of everything we do. We also help small businesses, nonprofits and cities grow, delivering solutions to solve all their financial needs.

We offer a competitive total rewards package including base salary determined based on the role, experience, skill set and location. Those in eligible roles may receive commission-based pay and/or discretionary incentive compensation, paid in the form of cash and/or forfeitable equity, awarded in recognition of individual achievements and contributions. We also offer a range of benefits and programs to meet employee needs, based on eligibility. These benefits include comprehensive health care coverage, on-site health and wellness centers, a retirement savings plan, backup childcare, tuition reimbursement, mental health support, financial coaching and more. Additional details about total compensation and benefits will be provided during the hiring process.

We recognize that our people are our strength and the diverse talents they bring to our global workforce are directly linked to our success. We are an equal opportunity employer and place a high value on diversity and inclusion at our company. We do not discriminate on the basis of any protected attribute, including race, religion, color, national origin, gender, sexual orientation, gender identity, gender expression, age, marital or veteran status, pregnancy or disability, or any other basis protected under applicable law. We also make reasonable accommodations for applicants' and employees' religious practices and beliefs, as well as mental health or physical disability needs. Visit our FAQs for more information about requesting an accommodation.

Equal Opportunity Employer/Disability/Veterans

Apply Now
 

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